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Compare Klaviyo and Privy 
Featured Products
At a Glance
Market Segments
Small-Business (81.4% of reviews)
Small-Business (92.4% of reviews)
Entry-Level Pricing
No pricing available
Free Trial
Klaviyo
Star Rating
(1,271)4.6 out of 5
Market Segments
Small-Business (81.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoPrivy
Star Rating
(122)4.6 out of 5
Market Segments
Small-Business (92.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Klaviyo excels in its email template builder, with users appreciating the beautiful and attractive templates that make it easy to send marketing campaigns. In contrast, while Privy offers easy email templates, some users feel that it doesn't match the level of customization and design quality found in Klaviyo.
- Users say that Klaviyo's marketing analytics tool is a standout feature, helping businesses track performance and optimize campaigns effectively. Privy, on the other hand, is noted for its impressive statistics visibility, but it may not provide the same depth of analytics as Klaviyo.
- Reviewers mention that Klaviyo's user interface is intuitive and user-friendly, making it easier for teams to manage customer profiles and search for unique coupon codes. Privy also receives praise for its user-friendliness, particularly within the Shopify dashboard, but some users feel it lacks the same level of organization and ease of use as Klaviyo.
- According to verified reviews, Klaviyo's implementation process is often highlighted as quick and efficient, allowing businesses to get up and running swiftly. In comparison, while Privy is also easy to set up, some users have noted that Klaviyo's onboarding experience is more streamlined.
- G2 reviewers report that Klaviyo is particularly strong in SMS marketing, with features that help increase sales and reach a larger audience. Privy, while offering SMS capabilities, does not seem to match the effectiveness and user satisfaction that Klaviyo provides in this area.
- Users say that Klaviyo's support quality is solid, although it may not be as highly rated as Privy's, which has received commendations for its responsive customer service. However, Klaviyo's overall product direction and feature set are seen as more robust, making it a better long-term partner for businesses looking to grow.
Pricing
Entry-Level Pricing
Klaviyo
No pricing availablePrivy
15-Day Free Trial
Free Trial
Try Privy's list growth and email marketing tools for free during your first 15 days.
- Unlimited popups & flyouts to grow your email list
- Create and send emails, with a 100-person send limit per day, during trial.
Free Trial
Klaviyo
Free Trial is available
Privy
Free Trial is available
Ratings
Meets Requirements
9.0
911
9.0
82
Ease of Use
8.6
916
8.9
81
Ease of Setup
8.5
565
9.0
32
Ease of Admin
8.9
506
9.0
31
Quality of Support
8.4
867
8.8
78
Has the product been a good partner in doing business?
8.9
510
9.4
30
Product Direction (% positive)
8.9
860
9.0
72
Features by Category
Email Marketing
9.0
536
|
Verified
Not enough data
9.2
525
|
Verified
Not enough data
8.9
494
|
Verified
Not enough data
8.9
466
|
Verified
Not enough data
Online Marketing
7.8
373
|
Verified
Not enough data
8.3
398
|
Verified
Not enough data
8.7
428
|
Verified
Not enough data
8.7
445
Not enough data
8.2
249
Not enough data
Lead Management
8.5
348
Not enough data
8.4
271
Not enough data
9.0
484
|
Verified
Not enough data
7.8
217
Not enough data
8.5
353
|
Verified
Not enough data
8.5
393
|
Verified
Not enough data
8.4
330
|
Verified
Not enough data
8.2
280
|
Verified
Not enough data
Campaign Management
8.7
346
|
Verified
Not enough data
8.0
198
Not enough data
8.1
287
|
Verified
Not enough data
7.5
197
Not enough data
Social
Feature Not Available
Not enough data
7.8
195
Not enough data
7.7
187
Not enough data
7.4
182
Not enough data
7.8
257
|
Verified
Not enough data
Reporting & Analytics
8.5
474
|
Verified
Not enough data
8.3
413
|
Verified
Not enough data
8.3
423
|
Verified
Not enough data
8.4
436
|
Verified
Not enough data
7.5
199
Not enough data
Platform
8.5
328
|
Verified
Not enough data
8.7
311
|
Verified
Not enough data
8.9
316
|
Verified
Not enough data
8.3
208
|
Verified
Not enough data
7.8
194
|
Verified
Not enough data
8.9
316
|
Verified
Not enough data
8.0
160
Not enough data
Agentic AI - Marketing Automation
6.9
26
Not enough data
6.9
24
Not enough data
7.2
23
Not enough data
7.0
23
Not enough data
6.8
24
Not enough data
7.3
25
Not enough data
Integration
8.4
319
|
Verified
Not enough data
8.6
313
|
Verified
Not enough data
8.4
263
|
Verified
Not enough data
Messenger
7.4
13
Not enough data
6.4
14
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
Channels
6.1
12
Not enough data
7.2
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
6.7
12
Not enough data
Customers
8.2
13
Not enough data
7.6
13
Not enough data
7.1
12
Not enough data
6.7
12
Not enough data
7.1
12
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
8.2
28
Not enough data
8.5
29
Not enough data
8.3
30
Not enough data
8.5
30
Not enough data
Tracking
8.3
27
Not enough data
7.8
27
Not enough data
8.9
32
Not enough data
8.6
29
Not enough data
8.5
27
Not enough data
Reporting
9.1
30
Not enough data
8.7
29
Not enough data
8.6
28
Not enough data
8.4
27
Not enough data
Agentic AI - Email Deliverability
8.2
14
Not enough data
8.1
15
Not enough data
8.0
14
Not enough data
7.3
14
Not enough data
8.0
14
Not enough data
Templates
8.6
425
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
348
|
Verified
Not enough data
8.8
257
Not enough data
Edit
8.4
357
|
Verified
Not enough data
8.8
418
|
Verified
Not enough data
8.3
332
|
Verified
Not enough data
Logistics
8.7
420
|
Verified
Not enough data
7.9
340
|
Verified
Not enough data
8.8
398
|
Verified
Not enough data
8.4
197
Not enough data
Generative AI
7.5
64
Not enough data
7.4
51
Not enough data
Agentic AI - Email Template Builder
6.4
19
Not enough data
7.0
19
Not enough data
Text Messaging
8.6
144
8.7
10
8.0
100
Feature Not Available
8.8
133
|
Verified
9.7
10
8.3
115
|
Verified
Feature Not Available
8.7
125
|
Verified
Feature Not Available
8.5
106
Feature Not Available
8.8
132
|
Verified
9.5
10
8.6
54
Feature Not Available
SMS Platform
8.6
134
|
Verified
Feature Not Available
8.9
133
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.3
63
Feature Not Available
8.8
111
|
Verified
Feature Not Available
Agentic AI - SMS Marketing
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Not enough data
Data Sourcing
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Not enough data
Intelligence
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Not enough data
Design and Customization
8.9
22
7.8
33
8.8
23
8.2
33
9.0
22
9.2
30
8.9
22
8.5
32
Campaigns
8.8
23
8.7
28
8.9
21
8.4
31
8.7
23
8.7
20
8.8
24
8.7
32
Integrations
9.0
22
9.2
26
8.1
19
8.8
15
9.0
23
9.2
30
8.5
20
8.9
19
Generative AI
7.5
20
Not enough data
Agentic AI - Vulnerability Scanner
6.8
10
Not enough data
7.5
10
Not enough data
Platform Basics
9.0
17
Not enough data
8.9
15
Not enough data
Platform Data
8.5
16
Not enough data
8.3
15
Not enough data
8.8
15
Not enough data
8.2
15
Not enough data
Platform Additional Functionality
8.4
16
Not enough data
9.2
14
Not enough data
8.3
14
Not enough data
Agentic AI - Customer Journey Analytics
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Not enough data
Lead Monitoring
Not enough data
8.8
24
|
Verified
Not enough data
8.7
27
|
Verified
Not enough data
Feature Not Available
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
Feature Not Available
Not enough data
8.5
28
|
Verified
Not enough data
7.5
17
|
Verified
Not enough data
8.1
27
|
Verified
Analytics
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Customization
Not enough data
8.7
27
|
Verified
Not enough data
Feature Not Available
Not enough data
8.0
29
|
Verified
Not enough data
9.1
28
|
Verified
Collection
7.4
7
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Use Cases
9.8
7
Not enough data
8.9
6
Not enough data
9.7
5
Not enough data
Administration
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Display Options
8.6
6
Not enough data
8.3
7
Not enough data
8.3
6
Not enough data
8.1
6
Not enough data
Generative AI
7.8
6
Not enough data
Customization
Not enough data
Not enough data
8.6
6
Not enough data
7.0
5
Not enough data
6.7
5
Not enough data
Additional Functionality
7.0
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.2
15
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing Operations
8.3
17
Not enough data
8.3
17
Not enough data
8.7
19
Not enough data
8.8
16
Not enough data
7.1
15
Not enough data
7.4
14
Not enough data
Campaign Activity
7.9
17
Not enough data
8.6
21
Not enough data
8.0
16
Not enough data
7.3
16
Not enough data
8.0
16
Not enough data
8.0
15
Not enough data
Agentic AI - Marketing Analytics
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Not enough data
Categories
Categories
Shared Categories
Klaviyo and Privy are categorized as SMS Marketing, Pop-Up Builder, Email Template Builder, and Marketing Automation
Reviews
Reviewers' Company Size
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Privy
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.0%
Marketing and Advertising
12.6%
Apparel & Fashion
12.5%
Consumer Goods
12.1%
Health, Wellness and Fitness
7.4%
Other
36.4%
Retail
25.4%
Consumer Goods
11.9%
Apparel & Fashion
11.9%
Food & Beverages
10.2%
Marketing and Advertising
5.1%
Other
35.6%
Discussions
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
Can an option be added to have a landing page linked to social media so followers can sign up for my list?
1 Comment
KS
You can set this up in your Privy account today! Here's a guide that walks through the steps:...Read more
Privy has no more discussions with answers
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