Compare Iterable and SAP Engagement Cloud (formerly SAP Emarsys) 
Featured Products
At a Glance
Market Segments
Mid-Market (55.6% of reviews)
Mid-Market (54.2% of reviews)
Entry-Level Pricing
No pricing available
$
Iterable
Star Rating
(767)4.4 out of 5
Market Segments
Mid-Market (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableSAP Engagement Cloud (formerly SAP Emarsys)
Star Rating
(584)4.3 out of 5
Market Segments
Mid-Market (54.2% of reviews)
Pros & Cons
Entry-Level Pricing
$
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that SAP Engagement Cloud excels in personalization capabilities, with users praising its ability to automate customer journeys using real-time data and AI insights. Features like segmentation and event-triggered workflows are highlighted as effective tools for creating tailored campaigns.
- Users say that Iterable stands out for its stability and reliability, with many noting that it avoids the glitches and lag often found in other platforms. This reliability enhances the overall user experience, making it easier to execute campaigns without interruptions.
- Reviewers mention that SAP Engagement Cloud's intuitive design makes it user-friendly, with many finding the platform mostly self-explanatory. This clarity helps users navigate the system efficiently, which is particularly beneficial for those new to marketing automation.
- According to verified reviews, Iterable's multi-channel automation is a significant advantage, allowing users to manage lifecycle marketing campaigns effectively. The ease of initial setup is frequently praised, making it accessible for teams looking to get started quickly.
- G2 reviewers highlight that while SAP Engagement Cloud offers robust features for campaign management, some users have expressed challenges with configuration, indicating that it may require a steeper learning curve for more complex setups.
- Users report that Iterable's customer support is highly responsive, which enhances the overall experience. Many users appreciate the assistance they receive, especially when navigating the platform's features or troubleshooting issues.
Pricing
Entry-Level Pricing
Iterable
No pricing availableSAP Engagement Cloud (formerly SAP Emarsys)
ESSENTIAL
$
Achieve your most essential objectives through marketing personalization and automation.
Free Trial
Iterable
No trial information availableSAP Engagement Cloud (formerly SAP Emarsys)
No trial information availableRatings
Meets Requirements
8.5
618
8.3
404
Ease of Use
8.4
631
8.2
409
Ease of Setup
7.7
318
7.1
215
Ease of Admin
8.4
232
8.2
172
Quality of Support
8.8
601
8.4
398
Has the product been a good partner in doing business?
9.0
234
8.5
173
Product Direction (% positive)
9.0
611
8.9
377
Features by Category
Email Marketing
9.0
470
|
Verified
8.7
264
|
Verified
9.0
460
|
Verified
8.7
248
|
Verified
8.2
445
|
Verified
8.5
258
|
Verified
8.4
396
|
Verified
8.3
233
|
Verified
Online Marketing
6.2
267
|
Verified
7.0
158
|
Verified
8.3
401
|
Verified
8.0
191
|
Verified
8.4
441
|
Verified
8.1
218
|
Verified
8.1
399
|
Verified
8.0
215
|
Verified
6.9
271
|
Verified
7.8
158
Lead Management
7.3
303
|
Verified
7.9
174
|
Verified
7.4
334
|
Verified
7.8
192
|
Verified
8.6
434
|
Verified
8.5
242
|
Verified
6.8
273
|
Verified
7.8
161
|
Verified
7.7
297
|
Verified
8.0
158
|
Verified
7.1
289
|
Verified
8.2
183
|
Verified
7.3
278
|
Verified
7.8
146
|
Verified
7.4
279
|
Verified
8.2
144
|
Verified
Campaign Management
7.7
295
8.2
182
|
Verified
6.9
266
|
Verified
7.8
122
6.6
243
7.6
113
|
Verified
6.0
224
7.0
84
Social
5.7
206
7.3
93
6.1
212
7.5
103
|
Verified
5.8
212
7.4
101
|
Verified
5.7
212
7.4
93
|
Verified
5.9
223
7.5
104
|
Verified
Reporting & Analytics
7.6
433
|
Verified
8.0
237
|
Verified
6.6
288
|
Verified
7.8
176
|
Verified
6.6
277
|
Verified
7.6
165
|
Verified
6.5
275
|
Verified
7.4
173
|
Verified
5.8
227
|
Verified
7.4
109
Platform
8.1
331
|
Verified
7.5
153
|
Verified
8.4
332
|
Verified
8.1
135
|
Verified
8.5
336
|
Verified
8.5
152
|
Verified
7.4
224
7.9
106
|
Verified
8.0
310
|
Verified
6.8
107
|
Verified
8.3
337
|
Verified
8.5
137
|
Verified
7.1
241
|
Verified
7.6
103
|
Verified
Agentic AI - Marketing Automation
6.9
24
6.5
29
7.0
23
6.1
28
7.3
25
6.4
30
7.5
24
6.4
29
7.3
25
6.6
29
7.5
25
6.7
29
Integration
7.8
340
|
Verified
7.8
158
|
Verified
8.1
338
|
Verified
7.6
151
|
Verified
7.6
281
|
Verified
7.4
117
|
Verified
Metrics
Not enough data
7.8
35
Not enough data
8.1
38
Not enough data
8.0
30
Not enough data
8.0
34
Not enough data
8.1
33
Not enough data
8.3
35
Not enough data
7.8
33
Not enough data
8.3
36
Not enough data
8.0
33
Reporting
Not enough data
8.0
40
Not enough data
8.1
37
Not enough data
7.8
35
Not enough data
8.6
39
Not enough data
8.1
37
Not enough data
7.9
32
Not enough data
7.7
37
Other
Not enough data
8.2
35
Not enough data
8.0
32
Not enough data
8.0
29
Not enough data
8.4
36
Not enough data
8.2
31
Not enough data
8.4
31
Not enough data
7.7
34
Agentic AI - Digital Analytics
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
7.3
8
Not enough data
7.1
8
Administration
Not enough data
7.1
38
Not enough data
7.5
36
Not enough data
8.3
40
Not enough data
8.5
40
Administration
Not enough data
8.2
82
Not enough data
7.9
75
Not enough data
7.8
75
Not enough data
8.6
85
Not enough data
7.1
58
Not enough data
7.8
65
Integrations
Not enough data
7.8
48
Not enough data
7.8
58
Not enough data
8.0
58
Not enough data
7.7
58
Platform
Not enough data
8.1
55
Not enough data
7.9
54
Not enough data
8.3
49
Not enough data
7.8
64
Not enough data
8.2
59
Not enough data
8.4
73
Not enough data
8.0
55
Not enough data
8.4
70
Diagnosis
Not enough data
6.9
61
Not enough data
7.3
66
Not enough data
7.8
72
Not enough data
7.4
65
Tracking
Not enough data
7.3
70
Not enough data
7.1
61
Not enough data
8.2
86
Not enough data
8.0
80
Not enough data
7.3
59
Reporting
Not enough data
8.2
93
Not enough data
7.6
80
Not enough data
7.6
72
Not enough data
7.6
77
Agentic AI - Email Deliverability
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
7.2
18
Not enough data
6.3
18
Not enough data
7.2
18
Analytics
Not enough data
8.8
8
Not enough data
8.8
8
Not enough data
9.0
8
Not enough data
8.9
9
Not enough data
8.1
8
Not enough data
9.1
9
Content Management
Not enough data
9.2
10
Not enough data
8.5
9
Not enough data
Feature Not Available
Design & Development
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
8.2
10
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
6.5
9
Not enough data
6.5
8
Not enough data
7.5
10
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
7.7
11
Not enough data
8.0
10
Not enough data
8.2
11
Not enough data
7.6
11
Visitor Behavior
Not enough data
8.5
94
|
Verified
Not enough data
8.8
101
|
Verified
Not enough data
8.2
79
|
Verified
Templates
Not enough data
8.0
96
|
Verified
Not enough data
8.6
98
|
Verified
Not enough data
8.5
95
|
Verified
Personalization
Not enough data
8.6
104
|
Verified
Not enough data
8.4
93
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.4
69
|
Verified
Not enough data
8.7
86
|
Verified
Not enough data
8.6
100
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.7
92
|
Verified
Multichannel
Not enough data
8.3
86
|
Verified
Not enough data
8.9
117
|
Verified
Not enough data
8.4
89
|
Verified
Administration
Not enough data
8.7
105
|
Verified
Not enough data
8.5
111
|
Verified
Not enough data
8.5
102
|
Verified
Not enough data
8.2
90
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
5.2
8
Not enough data
5.4
8
Campaigns
8.3
158
7.7
24
8.7
159
8.3
26
8.1
144
7.9
24
8.7
167
8.3
27
8.5
165
8.0
24
Analytics
7.8
169
7.6
24
7.5
160
7.3
24
Optimization
8.3
165
7.6
24
8.5
166
8.2
25
7.7
133
7.0
22
7.8
148
7.4
23
Agentic AI - Push Notification
7.4
11
6.5
13
8.0
11
6.4
13
6.8
12
6.4
13
Segmentation
8.8
43
8.8
20
8.5
42
8.9
19
Targeting
8.1
44
8.7
19
8.1
38
8.3
17
Triggered Content
6.9
32
8.1
15
9.1
43
8.9
21
9.2
41
8.9
19
Personalized Content
7.8
34
8.4
20
7.3
31
9.0
15
6.3
28
8.6
17
Agentic AI - Personalization Engines
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
8.1
6
Templates
8.8
16
Not enough data
5.6
14
Not enough data
8.1
15
Not enough data
8.7
15
Not enough data
Edit
7.3
15
Not enough data
8.8
17
Not enough data
8.8
16
Not enough data
Logistics
8.6
16
Not enough data
7.8
13
Not enough data
8.5
13
Not enough data
7.6
14
Not enough data
Generative AI
8.1
12
Not enough data
7.5
12
Not enough data
Agentic AI - Email Template Builder
8.0
10
Not enough data
7.7
10
Not enough data
Text Messaging
8.6
30
8.3
23
6.9
27
7.4
18
8.7
29
8.5
24
6.9
26
7.7
17
8.3
26
8.0
20
6.7
25
7.1
18
8.5
27
8.3
23
8.5
26
7.9
19
SMS Platform
7.9
29
7.8
23
8.2
29
8.6
23
7.4
22
7.4
17
6.2
21
6.9
15
7.2
24
7.1
16
8.6
25
8.2
19
Agentic AI - SMS Marketing
7.6
7
5.4
9
7.4
7
5.4
9
7.4
7
6.1
9
7.4
7
5.6
9
7.1
7
5.2
9
7.6
7
5.6
9
Data Sourcing
8.1
9
Not enough data
8.3
10
Not enough data
8.3
8
Not enough data
8.5
9
Not enough data
Intelligence
8.8
8
Not enough data
8.1
8
Not enough data
7.9
8
Not enough data
Platform Basics
8.1
38
8.6
50
8.2
38
8.6
48
Platform Data
7.4
39
8.1
45
7.1
38
8.0
47
6.8
38
8.4
51
7.1
37
7.9
44
Platform Additional Functionality
7.3
35
7.8
44
7.4
33
8.1
42
6.9
35
7.9
40
Agentic AI - Customer Journey Analytics
7.8
9
8.0
10
7.2
9
8.3
10
7.6
9
8.0
10
8.0
9
8.3
9
Loyalty Experience
Not enough data
8.4
15
Not enough data
8.6
15
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
7.4
12
Not enough data
7.8
13
Loyalty Platform
Not enough data
8.7
15
Not enough data
8.7
18
Not enough data
8.3
15
Not enough data
8.5
16
Not enough data
8.8
18
Agentic AI - Loyalty Management
Not enough data
6.9
6
Not enough data
7.2
6
Not enough data
7.3
5
Not enough data
6.9
6
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
7.4
15
Not enough data
7.2
16
Not enough data
7.4
15
Not enough data
7.5
14
Not enough data
7.3
14
Not enough data
7.3
14
Not enough data
Analysis
7.3
124
|
Verified
8.0
43
7.7
169
|
Verified
8.3
68
|
Verified
6.5
111
|
Verified
7.7
38
6.9
138
|
Verified
8.1
54
Campaigns
7.0
113
7.9
42
|
Verified
8.3
145
|
Verified
8.4
46
|
Verified
7.7
123
|
Verified
8.4
39
|
Verified
6.0
101
|
Verified
7.8
32
9.2
165
|
Verified
9.1
64
9.1
162
|
Verified
8.8
62
Engagement
7.1
108
|
Verified
8.1
52
Platform
8.2
140
|
Verified
8.4
59
7.7
125
8.1
28
|
Verified
7.2
112
|
Verified
8.3
43
Agentic AI - Mobile Marketing
Not enough data
6.3
8
Not enough data
6.0
8
Not enough data
5.4
9
Not enough data
6.0
8
Not enough data
6.4
7
Not enough data
7.4
7
Marketing Operations
Not enough data
8.0
70
|
Verified
Not enough data
8.5
83
|
Verified
Not enough data
8.3
80
|
Verified
Not enough data
8.8
81
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
94
|
Verified
Not enough data
8.4
101
|
Verified
Not enough data
8.1
74
|
Verified
Not enough data
8.0
75
|
Verified
Not enough data
8.4
72
|
Verified
Not enough data
8.1
73
Agentic AI - Marketing Analytics
Not enough data
7.2
16
Not enough data
7.5
16
Not enough data
7.3
16
Categories
Categories
Shared Categories
Iterable and SAP Engagement Cloud (formerly SAP Emarsys) are categorized as Marketing Automation, Personalization Engines, SMS Marketing, Push Notification, Mobile Marketing, and Customer Journey Analytics
Unique Categories
Iterable is categorized as Personalization, WhatsApp Marketing, Email Template Builder, and Customer Data Platform (CDP)
SAP Engagement Cloud (formerly SAP Emarsys) is categorized as E-Commerce Personalization, Location-Based Marketing, Digital Experience Platforms (DXP), Email Deliverability, Loyalty Management, Marketing Analytics, Transactional Email, and Digital Analytics
Reviews
Reviewers' Company Size
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SAP Engagement Cloud (formerly SAP Emarsys)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
11.0%
Health, Wellness and Fitness
8.5%
Financial Services
7.6%
Information Technology and Services
5.6%
Computer Software
4.5%
Other
62.7%
Retail
28.1%
Apparel & Fashion
10.5%
Consumer Goods
5.3%
Marketing and Advertising
4.7%
Sporting Goods
3.9%
Other
47.4%
Discussions
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
Is Iterable only for email marketing?
1 Comment
Official Response from Iterable
Iterable is a full growth marketing and user engagement platform. Iterable lets marketers seamlessly send any type of messaging, including emails, mobile...Read more
Can I add other templates if I don't want to use html?
2 Comments
WY
Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a...Read more
Why don't they have support for training in Spanish?
1 Comment
Official Response from SAP Engagement Cloud (formerly SAP Emarsys)
Hello Mateo!
We appreciate your question. Although we indeed do not have the same availability of documentation in Spanish as for other languages, this is...Read more
how much turnvoer my company need before emarsys is worth.
1 Comment
PD
Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover.Read more
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