Compare Instantly and People.ai 
At a Glance
Market Segments
Small-Business (95.3% of reviews)
Enterprise (54.2% of reviews)
Entry-Level Pricing
Free Trial Per Month
No pricing available
Instantly
Star Rating
(4,052)4.8 out of 5
Market Segments
Small-Business (95.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 4 pricing plansPeople.ai
Star Rating
(629)4.5 out of 5
Market Segments
Enterprise (54.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about People.aiSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Instantly excels in user-friendliness, with many users appreciating its plaintext feature that enhances email deliverability. In contrast, while People.ai is also noted for its intuitive design, some users have mentioned that it can be less adaptable to specific workflows.
- Users say that the implementation process for Instantly is straightforward, with one reviewer highlighting how easy it was to set up. People.ai, while generally praised for its onboarding, has received feedback indicating that some users encounter challenges in configuration.
- Reviewers mention that Instantly's support team is highly responsive and effective, with users noting that they can quickly connect with real people for assistance. People.ai also has a strong customer success team, with users appreciating their integration into the client's culture, but the volume of recent reviews suggests that Instantly's support may be more consistently recognized.
- According to verified reviews, Instantly has a significant advantage in market presence, particularly among small businesses, which is reflected in its higher total number of reviews. People.ai, while favored by enterprise users, has fewer reviews, indicating a more niche market focus.
- Users highlight that People.ai provides valuable insights that help in making data-driven decisions, which many find transformative for their sales processes. However, Instantly's focus on email marketing tools, such as its email warm-up feature, resonates well with users looking for effective outreach solutions.
- G2 reviewers indicate that both products have their strengths in specific functionalities, with People.ai shining in coaching and performance tracking, while Instantly is noted for its ease of use and effective email campaign management. This suggests that the choice between the two may depend on whether users prioritize sales insights or email marketing capabilities.
Pricing
Entry-Level Pricing
Instantly
Free
Free Trial
Per Month
Everything you need to scale your cold outreach campaigns.
- Unlimited email sending accounts
- Unlimited domain warmup
- Advanced sequences
People.ai
No pricing availableFree Trial
Instantly
Free Trial is available
People.ai
No trial information availableRatings
Meets Requirements
9.3
3,437
8.8
412
Ease of Use
9.4
3,613
8.9
414
Ease of Setup
9.2
2,779
8.3
81
Ease of Admin
9.4
1,848
8.3
85
Quality of Support
9.6
3,408
9.1
329
Has the product been a good partner in doing business?
9.5
1,821
9.4
87
Product Direction (% positive)
9.8
3,470
8.0
352
Features by Category
Sales Force Automation
9.0
157
Not enough data
8.6
151
Not enough data
9.0
164
Not enough data
8.9
152
Not enough data
8.6
152
Not enough data
9.0
153
Not enough data
8.6
147
Not enough data
8.5
142
Not enough data
8.6
150
Not enough data
Marketing Automation
9.4
156
Not enough data
9.4
157
Not enough data
9.3
157
Not enough data
9.0
160
Not enough data
Customer Support
8.9
153
Not enough data
9.1
150
Not enough data
9.0
150
Not enough data
8.2
140
Not enough data
8.8
144
Not enough data
Reporting & Analytics
8.9
138
Not enough data
9.2
136
Not enough data
8.7
136
Not enough data
Mobile & Social
8.6
142
Not enough data
8.4
130
Not enough data
8.5
133
Not enough data
Platform
8.7
193
Not enough data
8.9
187
Not enough data
9.0
183
Not enough data
8.5
184
Not enough data
8.5
181
Not enough data
8.8
180
Not enough data
9.3
187
Not enough data
8.6
192
Not enough data
Integration
9.2
158
Not enough data
8.9
155
Not enough data
8.8
152
Not enough data
Generative AI
8.7
115
Not enough data
Agentic AI - CRM
8.3
12
Not enough data
8.1
12
Not enough data
7.6
12
Not enough data
7.4
12
Not enough data
7.9
12
Not enough data
7.6
12
Not enough data
8.2
12
Not enough data
Email Marketing
8.9
2340
Not enough data
9.3
2371
Not enough data
9.5
2377
Not enough data
9.4
2341
Not enough data
9.6
2403
Not enough data
9.4
2353
Not enough data
9.1
2232
Not enough data
9.1
2053
Not enough data
8.4
1943
Not enough data
Reporting & Analytics
9.2
2299
Not enough data
9.2
2303
Not enough data
Generative AI
8.7
1402
Not enough data
8.7
1406
Not enough data
Agentic AI - Email Marketing
8.4
58
Not enough data
8.3
57
Not enough data
8.7
58
Not enough data
8.8
57
Not enough data
8.8
57
Not enough data
Integration
9.3
2336
Not enough data
8.9
2202
Not enough data
8.7
2167
Not enough data
8.7
2049
Not enough data
8.2
1999
Not enough data
8.2
1930
Not enough data
Data Availability
9.1
531
Not enough data
9.1
522
Not enough data
8.9
507
Not enough data
8.7
191
Not enough data
Data Accuracy
9.1
484
Not enough data
9.1
500
Not enough data
8.8
212
Not enough data
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
9.0
462
Not enough data
9.2
468
Not enough data
9.4
505
Not enough data
9.3
470
Not enough data
8.8
447
Not enough data
8.9
472
Not enough data
Features
9.2
472
Not enough data
8.9
495
Not enough data
9.0
461
Not enough data
9.0
474
Not enough data
9.1
458
Not enough data
8.8
446
Not enough data
9.0
463
Not enough data
9.2
455
Not enough data
9.3
472
Not enough data
Lead Intelligence
8.7
169
8.6
68
8.9
170
8.5
87
8.9
171
Feature Not Available
Lead Management
9.0
194
8.6
67
8.5
198
8.5
68
8.9
192
8.6
69
Marketing Campaigns
8.6
205
Feature Not Available
8.3
227
Feature Not Available
8.5
205
8.7
46
8.9
195
8.6
72
|
Verified
8.9
194
8.7
58
Campaign Execution
8.4
162
Feature Not Available
8.9
179
9.0
71
8.5
160
8.9
69
9.4
161
9.0
55
Agentic AI - Account Data Management
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
8.8
436
Not enough data
9.0
410
Feature Not Available
9.4
454
Feature Not Available
8.9
404
Feature Not Available
Organization
9.1
413
9.0
54
|
Verified
9.1
395
9.0
54
|
Verified
9.0
400
8.8
52
|
Verified
Performance Analysis
8.8
406
9.0
57
|
Verified
9.2
432
9.0
64
|
Verified
Sales Analysis
8.6
443
8.8
46
|
Verified
8.7
404
9.0
55
|
Verified
Generative AI
9.0
289
Not enough data
9.0
286
Not enough data
Agentic AI - AI Sales Assistant
8.7
5
Feature Not Available
8.7
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
8.0
5
Feature Not Available
7.3
5
Not enough data
Diagnosis
8.8
1497
Not enough data
9.2
1547
Not enough data
9.1
1578
Not enough data
9.2
1479
Not enough data
Tracking
9.1
1497
Not enough data
9.1
1457
Not enough data
9.3
1557
Not enough data
9.1
1473
Not enough data
9.0
1466
Not enough data
Reporting
9.3
1615
Not enough data
9.3
1631
Not enough data
9.2
1563
Not enough data
9.0
1587
Not enough data
Agentic AI - Email Deliverability
8.7
38
Not enough data
8.8
39
Not enough data
8.8
39
Not enough data
8.8
39
Not enough data
9.0
39
Not enough data
Integrated Workflows
8.3
241
Not enough data
9.2
284
Not enough data
6.9
230
Not enough data
7.4
229
Not enough data
8.2
250
Not enough data
7.7
231
Not enough data
7.9
240
Not enough data
Repeatability and Reportability
8.0
223
Not enough data
8.3
231
Not enough data
8.3
227
Not enough data
7.9
229
Not enough data
7.4
220
Not enough data
AI and Automation
8.4
230
Not enough data
8.3
233
Not enough data
8.4
232
Not enough data
8.1
229
Not enough data
8.1
218
Not enough data
Generative AI
8.3
224
Not enough data
Agentic AI - Sales Engagement
8.2
76
Not enough data
8.2
76
Not enough data
8.0
76
Not enough data
8.0
73
Not enough data
7.9
76
Not enough data
8.0
74
Not enough data
7.9
74
Not enough data
Logistics
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Editing & Design
Not enough data
9.2
11
Not enough data
9.4
13
Not enough data
8.6
16
Not enough data
9.0
16
Not enough data
8.7
10
Agentic AI - Org Chart
Not enough data
Feature Not Available
Not enough data
Not enough data
Sales Team
Not enough data
9.0
42
Not enough data
8.8
39
Not enough data
8.9
40
Intelligence
Not enough data
9.1
41
Not enough data
Feature Not Available
Not enough data
9.0
39
Mapping
Not enough data
8.9
45
Not enough data
8.9
40
Agentic AI - Customer Revenue Optimization
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Lead Intelligence
9.2
508
Not enough data
8.9
500
Not enough data
9.0
505
Not enough data
9.0
503
Not enough data
8.5
513
Not enough data
Agentic AI - Lead Intelligence
7.5
8
Not enough data
Revenue Sourcing and Forecasting
Not enough data
8.9
27
Not enough data
9.0
37
Not enough data
8.8
36
Not enough data
8.9
25
Not enough data
8.7
29
Not enough data
7.5
6
Not enough data
7.6
7
CRM Data Enrichment
Not enough data
9.2
36
Not enough data
9.1
38
Not enough data
9.3
35
Not enough data
9.3
29
Not enough data
7.9
8
Account Management
Not enough data
8.9
35
Not enough data
Feature Not Available
Not enough data
9.1
33
Not enough data
9.0
38
Not enough data
7.8
10
Not enough data
7.7
5
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Agentic AI - Lead Mining
8.8
11
Not enough data
8.3
11
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Sales Performance Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Incentives
Not enough data
8.6
82
Not enough data
8.6
91
Not enough data
8.3
55
|
Verified
Not enough data
8.9
119
Personalization
Not enough data
8.7
102
Not enough data
8.9
141
|
Verified
Not enough data
9.0
166
|
Verified
Not enough data
8.7
112
|
Verified
Administrative
Not enough data
8.9
139
|
Verified
Not enough data
8.7
107
|
Verified
Not enough data
8.7
112
Agentic AI - Email Tracking
8.7
33
Not enough data
8.6
33
Not enough data
8.6
32
Not enough data
8.6
32
Not enough data
8.4
32
Not enough data
8.5
32
Not enough data
8.5
32
Not enough data
Analytics
9.3
928
Not enough data
9.2
901
Not enough data
8.9
861
Not enough data
Customizations
9.3
889
Not enough data
9.5
923
Not enough data
9.1
951
Not enough data
9.3
918
Not enough data
9.1
900
Not enough data
Generative AI
8.9
637
Not enough data
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
8.6
88
Not enough data
8.5
79
Not enough data
8.8
72
Not enough data
8.9
100
Not enough data
8.8
82
Predictive Analytics
Not enough data
8.7
80
Not enough data
8.6
96
Not enough data
8.6
82
Not enough data
8.7
85
Sales Management
Not enough data
8.6
91
Not enough data
8.7
85
Not enough data
8.8
107
Not enough data
9.0
124
Agentic AI - Sales Coaching
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Training
Not enough data
8.6
54
|
Verified
Not enough data
8.4
54
Not enough data
8.5
41
Not enough data
8.7
36
Feedback
Not enough data
8.7
45
|
Verified
Not enough data
8.9
60
|
Verified
Not enough data
9.0
45
Not enough data
9.1
60
|
Verified
Not enough data
8.7
56
|
Verified
Not enough data
8.7
49
|
Verified
Not enough data
9.1
49
Generative AI
Not enough data
Not enough data
Agentic AI - Revenue AI Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform - Revenue AI Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Instantly and People.ai are categorized as AI Sales Assistant and Account Data Management
Unique Categories
Instantly is categorized as Sales Engagement, Email Deliverability, Lead Mining, Lead Intelligence, Visitor Identification, Email Tracking, CRM, Sales Intelligence, and Email Marketing
People.ai is categorized as Revenue Operations & Intelligence (RO&I), Customer Revenue Optimization, Org Chart, Sales Coaching, Sales Analytics, Sales Performance Management, and Revenue AI Platforms
Reviews
Reviewers' Company Size
Instantly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
People.ai
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
45.2%
Computer Software
8.7%
Information Technology and Services
6.9%
Consulting
5.5%
Staffing and Recruiting
4.0%
Other
29.6%
Computer Software
36.0%
Information Technology and Services
31.9%
Telecommunications
9.4%
Computer & Network Security
5.0%
Internet
2.1%
Other
15.5%
Discussions
What is Instantly used for?
7 Comments
AP
a) Sending cold emails
b) Searching for prospects
Read more
Instantly has no more discussions with answers
Time to reflect activity in PeopleAI
1 Comment
DL
What is the polling cycle time to reflect new activity ? Read more
what is the best use of People.AI for sales reps?
1 Comment
KK
Hello Mitchel,
Thank you for your question. We have a page dedicated to People.ai's Solutions for Sales on our website...Read more
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