# Backstory vs Instantly Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Instantly excels in user-friendliness, with many users highlighting its quick setup process. One user mentioned that it is "very easy to learn" and can be set up by anyone with zero experience, making it accessible for beginners.
- **Users say** that Backstory provides significant time-saving features, particularly in automating data entry and logging emails. Reviewers appreciate how it eliminates manual data entry in Salesforce, which enhances productivity and allows teams to focus on more strategic tasks.
- **According to verified reviews** , Instantly stands out for its capabilities in bulk email communication. Users find it particularly useful for managing candidate outreach, interview scheduling, and follow-ups, allowing them to send emails in bulk while maintaining personalization.
- **Reviewers mention** that Backstory offers valuable insights that help teams make data-driven decisions. Users have noted that the platform has transformed their sales management processes, providing a level of information that significantly impacts their bottom line.
- **G2 reviewers highlight** that Instantly's technical settings are broad and advanced, making it suitable for users who require more control over their email campaigns. This flexibility ensures that emails land in the right inboxes, which is crucial for effective outreach.
- **Users report** that while Backstory is user-friendly, it sometimes struggles with specific workflow needs, leading to configuration challenges. This feedback suggests that while it has strong features, there may be room for improvement in customization to better fit diverse user requirements.



| | Backstory | Instantly | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.8 out of 5 | 
| **Total Reviews** | 630 | 4,121 | 
| **Largest Market Segment** | Enterprise (54.1% of reviews) | Small-Business (95.0% of reviews) | 
| **Entry Level Price** | No pricing available | Free Trial Per Month | 

---
## Top Pros & Cons

### Backstory

Pros:
- Helpful (3 reviews)
- CRM Integration (2 reviews)


### Instantly

Pros:
- Ease of Use (686 reviews)
- Helpful (497 reviews)

Cons:
- Expensive (198 reviews)
- Missing Features (108 reviews)

---
## Ratings Comparison
| Rating | Backstory | Instantly | 
|---|---|---|
  | **Meets Requirements** | 8.8 (413 reviews) | 9.3 (3481 reviews) | 
  | **Ease of Use** | 8.9 (415 reviews) | 9.4 (3663 reviews) | 
  | **Ease of Setup** | 8.3 (82 reviews) | 9.2 (2829 reviews) | 
  | **Ease of Admin** | 8.3 (85 reviews) | 9.4 (1849 reviews) | 
  | **Quality of Support** | 9.1 (330 reviews) | 9.5 (3451 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (87 reviews) | 9.5 (1823 reviews) | 
  | **Product Direction (% positive)** | 8.0 (353 reviews) | 9.8 (3509 reviews) | 

---
## Pricing

### Backstory

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Instantly

#### Entry-Level Pricing

Plan: Free

Price: Free Trial Per Month

Description: Everything you need to scale your cold outreach campaigns.

Key Features:
- Unlimited email sending accounts
- Unlimited domain warmup
- Advanced sequences

[Browse all 4 editions](https://www.g2.com/products/instantly/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Instantly** | 8.7/10 | 217 |

#### Sales Force Automation

| Feature | Backstory | Instantly | 
|---|---|---|
| **Contact & Account Management** | Not enough data | 9.0 (156 reviews) | 
| **Partner Relationship Mgmt. (PRM)** | Not enough data | 8.6 (150 reviews) | 
| **Opportunity & Pipeline Mgmt.** | Not enough data | 8.9 (163 reviews) | 
| **Task / Activity Management** | Not enough data | 8.9 (151 reviews) | 
| **Territory & Quota Management** | Not enough data | 8.6 (151 reviews) | 
| **Desktop Integration** | Not enough data | 8.9 (152 reviews) | 
| **Product & Price List Management** | Not enough data | 8.6 (146 reviews) | 
| **Quote & Order Management** | Not enough data | 8.5 (141 reviews) | 
| **Customer Contract Management** | Not enough data | 8.6 (149 reviews) | 

#### Marketing Automation

| Feature | Backstory | Instantly | 
|---|---|---|
| **Email Marketing** | Not enough data | 9.4 (155 reviews) | 
| **Campaign Management** | Not enough data | 9.4 (156 reviews) | 
| **Lead Management** | Not enough data | 9.3 (156 reviews) | 
| **Marketing ROI Analytics** | Not enough data | 9.0 (159 reviews) | 

#### Customer Support

| Feature | Backstory | Instantly | 
|---|---|---|
| **Case Management** | Not enough data | 8.9 (152 reviews) | 
| **Customer Support Portal** | Not enough data | 9.1 (149 reviews) | 
| **Knowledge Base** | Not enough data | 9.0 (149 reviews) | 
| **Call Center Features** | Not enough data | 8.2 (139 reviews) | 
| **Support Analytics** | Not enough data | 8.8 (143 reviews) | 

#### Reporting & Analytics

| Feature | Backstory | Instantly | 
|---|---|---|
| **Reporting** | Not enough data | 9.0 (137 reviews) | 
| **Dashboards** | Not enough data | 9.2 (135 reviews) | 
| **Forecasting** | Not enough data | 8.7 (135 reviews) | 

#### Mobile & Social

| Feature | Backstory | Instantly | 
|---|---|---|
| **Social Collaboration Features** | Not enough data | 8.6 (141 reviews) | 
| **Social Network Integration** | Not enough data | 8.4 (129 reviews) | 
| **Mobile User Support** | Not enough data | 8.5 (132 reviews) | 

#### Platform

| Feature | Backstory | Instantly | 
|---|---|---|
| **Customization** | Not enough data | 8.7 (193 reviews) | 
| **Workflow Capability** | Not enough data | 8.9 (187 reviews) | 
| **User, Role, and Access Management** | Not enough data | 9.0 (183 reviews) | 
| **Internationalization** | Not enough data | 8.5 (184 reviews) | 
| **Sandbox / Test Environments** | Not enough data | 8.5 (181 reviews) | 
| **Document & Content Mgmt.** | Not enough data | 8.8 (180 reviews) | 
| **Performance and Reliability** | Not enough data | 9.3 (187 reviews) | 
| **Output Document Generation** | Not enough data | 8.6 (192 reviews) | 

#### Integration

| Feature | Backstory | Instantly | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 9.2 (158 reviews) | 
| **Integration APIs** | Not enough data | 8.9 (155 reviews) | 
| **Breadth of Partner Applications** | Not enough data | 8.8 (152 reviews) | 

#### Generative AI

| Feature | Backstory | Instantly | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.7 (114 reviews) | 

#### Agentic AI - CRM

| Feature | Backstory | Instantly | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.2 (11 reviews) | 
| **Multi-step Planning** | Not enough data | 7.9 (11 reviews) | 
| **Cross-system Integration** | Not enough data | 7.4 (11 reviews) | 
| **Adaptive Learning** | Not enough data | 7.1 (11 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.7 (11 reviews) | 
| **Proactive Assistance** | Not enough data | 7.6 (11 reviews) | 
| **Decision Making** | Not enough data | 8.0 (11 reviews) | 

### Email Marketing

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Instantly** | 8.9/10 | 2625 |

#### Email Marketing

| Feature | Backstory | Instantly | 
|---|---|---|
| **Email and Mobile Preview** | Not enough data | 8.9 (2341 reviews) | 
| **Manage Email Lists** | Not enough data | 9.3 (2373 reviews) | 
| **High-Volume Sending** | Not enough data | 9.5 (2382 reviews) | 
| **Building and Personalizing Emails** | Not enough data | 9.4 (2342 reviews) | 
| **Sending Outbound Emails** | Not enough data | 9.6 (2406 reviews) | 
| **Manage Email Deliverability** | Not enough data | 9.4 (2356 reviews) | 
| **Automated Email Responses** | Not enough data | 9.1 (2235 reviews) | 
| **Multi-user Account** | Not enough data | 9.1 (2055 reviews) | 
| **Surveys** | Not enough data | 8.4 (1943 reviews) | 

#### Reporting & Analytics

| Feature | Backstory | Instantly | 
|---|---|---|
| **A/B Testing** | Not enough data | 9.2 (2302 reviews) | 
| **Basic Reporting** | Not enough data | 9.2 (2304 reviews) | 

#### Generative AI

| Feature | Backstory | Instantly | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.7 (1401 reviews) | 
| **AI Text Summarization** | Not enough data | 8.7 (1405 reviews) | 

#### Agentic AI - Email Marketing

| Feature | Backstory | Instantly | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.4 (58 reviews) | 
| **Autonomous Task Execution** | Not enough data | 8.3 (56 reviews) | 
| **Multi-step Planning** | Not enough data | 8.7 (58 reviews) | 
| **Cross-system Integration** | Not enough data | 8.8 (56 reviews) | 
| **Cross-system Integration** | Not enough data | 8.8 (56 reviews) | 

#### Integration

| Feature | Backstory | Instantly | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 9.3 (2336 reviews) | 
| **Integration APIs** | Not enough data | 8.9 (2205 reviews) | 
| **Breadth of Partner Applications** | Not enough data | 8.7 (2168 reviews) | 
| **CRM Integration** | Not enough data | 8.7 (2049 reviews) | 
| **Social Media Integration** | Not enough data | 8.2 (2000 reviews) | 
| **E-Commerce Integration** | Not enough data | 8.2 (1931 reviews) | 

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Instantly** | 9.1/10 | 616 |

#### Data Availability

| Feature | Backstory | Instantly | 
|---|---|---|
| **Contact Data Availability** | Not enough data | 9.1 (532 reviews) | 
| **Company Data Availability** | Not enough data | 9.1 (523 reviews) | 
| **Industry Research Availability** | Not enough data | 8.9 (508 reviews) | 
| **Technographic Data Availability** | Not enough data | 8.7 (191 reviews) | 

#### Data Accuracy

| Feature | Backstory | Instantly | 
|---|---|---|
| **Contact Data Accuracy** | Not enough data | 9.1 (485 reviews) | 
| **Company Data Accuracy** | Not enough data | 9.1 (501 reviews) | 
| **Technographic Data Accuracy** | Not enough data | 8.8 (212 reviews) | 

#### Agentic AI - Sales Intelligence

| Feature | Backstory | Instantly | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Platform

| Feature | Backstory | Instantly | 
|---|---|---|
| **Internationalization** | Not enough data | 9.0 (462 reviews) | 
| **User, Role, and Access Management** | Not enough data | 9.2 (468 reviews) | 
| **Performance and Reliability** | Not enough data | 9.4 (505 reviews) | 
| **Reporting/Dashboards** | Not enough data | 9.3 (470 reviews) | 
| **Mobile User Support** | Not enough data | 8.8 (447 reviews) | 
| **APIs** | Not enough data | 8.9 (472 reviews) | 

#### Features

| Feature | Backstory | Instantly | 
|---|---|---|
| **Lead Builder** | Not enough data | 9.2 (473 reviews) | 
| **Integration to CRM/Marketing Automation** | Not enough data | 8.9 (495 reviews) | 
| **Data Cleaning/Enrichment** | Not enough data | 9.0 (461 reviews) | 
| **Data Segmentation/Filtering** | Not enough data | 9.0 (474 reviews) | 
| **Search** | Not enough data | 9.1 (459 reviews) | 
| **News/People Alerts** | Not enough data | 8.8 (446 reviews) | 
| **Connections** | Not enough data | 9.0 (463 reviews) | 
| **Reporting** | Not enough data | 9.2 (455 reviews) | 
| **Messaging** | Not enough data | 9.3 (472 reviews) | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.7/10 | 119 |
| **Instantly** | 8.8/10 | 239 |

#### Lead Intelligence

| Feature | Backstory | Instantly | 
|---|---|---|
| **Market Insights ** | 8.6 (68 reviews) | 8.7 (169 reviews) | 
| **Account-level Insights ** | 8.5 (87 reviews) | 8.9 (170 reviews) | 
| **Lead Analysis ** | Feature Not Available | 8.9 (171 reviews) | 

#### Lead Management

| Feature | Backstory | Instantly | 
|---|---|---|
| **Segmentation ** | 8.6 (67 reviews) | 9.0 (194 reviews) | 
| **Predictive Scoring ** | 8.5 (68 reviews) | 8.5 (198 reviews) | 
| **Account Identification ** | 8.6 (69 reviews) | 8.9 (192 reviews) | 

#### Marketing Campaigns

| Feature | Backstory | Instantly | 
|---|---|---|
| **Omni-Channel Tracking ** | Feature Not Available | 8.6 (205 reviews) | 
| **Revenue Planning ** | Feature Not Available | 8.3 (227 reviews) | 
| **Media Attribution ** | 8.7 (46 reviews) | 8.5 (205 reviews) | 
| **Opportunity Timeline ** | 8.6 (72 reviews) ✓ Verified | 8.9 (195 reviews) | 
| **Customization ** | 8.7 (58 reviews) | 8.9 (194 reviews) | 

#### Campaign Execution

| Feature | Backstory | Instantly | 
|---|---|---|
| **Website Personalization ** | Feature Not Available | 8.4 (162 reviews) | 
| **Prioritized Accounts ** | 9.0 (71 reviews) | 9.0 (180 reviews) | 
| **Trending Accounts ** | 8.9 (69 reviews) | 8.5 (160 reviews) | 
| **Email Campaigns ** | 9.0 (55 reviews) | 9.4 (162 reviews) | 

#### Agentic AI - Account Data Management

| Feature | Backstory | Instantly | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Instantly** | N/A | N/A |

#### Lead Generation

| Feature | Backstory | Instantly | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.9/10 | 85 |
| **Instantly** | 8.7/10 | 493 |

#### Lead Facilitation

| Feature | Backstory | Instantly | 
|---|---|---|
| **Customer-facing Chatbot** | Not enough data | 8.8 (436 reviews) | 
| **Lead Qualification** | Feature Not Available | 9.0 (410 reviews) | 
| **Lead Follow-up** | Feature Not Available | 9.4 (453 reviews) | 
| **Meeting Scheduling ** | Feature Not Available | 8.9 (404 reviews) | 

#### Organization

| Feature | Backstory | Instantly | 
|---|---|---|
| **Opportunity and Pipeline Management ** | 9.0 (54 reviews) ✓ Verified | 9.1 (413 reviews) | 
| **Data Entry** | 9.0 (54 reviews) ✓ Verified | 9.1 (395 reviews) | 
| **Integrations / APIs** | 8.8 (52 reviews) ✓ Verified | 9.0 (400 reviews) | 

#### Performance Analysis

| Feature | Backstory | Instantly | 
|---|---|---|
| **Coaching ** | 9.0 (57 reviews) ✓ Verified | 8.8 (406 reviews) | 
| **Peformance Tracking** | 9.0 (64 reviews) ✓ Verified | 9.2 (432 reviews) | 

#### Sales Analysis

| Feature | Backstory | Instantly | 
|---|---|---|
| **ROI Forecasting ** | 8.8 (46 reviews) ✓ Verified | 8.6 (442 reviews) | 
| **Sales Forecasting ** | 9.0 (55 reviews) ✓ Verified | 8.7 (404 reviews) | 

#### Generative AI

| Feature | Backstory | Instantly | 
|---|---|---|
| **AI Text Generation** | Not enough data | 9.0 (289 reviews) | 
| **AI Text Summarization** | Not enough data | 9.0 (286 reviews) | 

#### Agentic AI - AI Sales Assistant

| Feature | Backstory | Instantly | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | 8.7 (5 reviews) | 
| **Multi-step Planning** | Not enough data | 8.7 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 8.0 (5 reviews) | 
| **Adaptive Learning** | Not enough data | 8.3 (5 reviews) | 
| **Natural Language Interaction** | Not enough data | 9.0 (5 reviews) | 
| **Proactive Assistance** | Feature Not Available | 8.0 (5 reviews) | 
| **Decision Making** | Not enough data | 7.3 (5 reviews) | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Instantly** | 9.1/10 | 1769 |

#### Diagnosis

| Feature | Backstory | Instantly | 
|---|---|---|
| **IP Address ** | Not enough data | 8.8 (1497 reviews) | 
| **Domains** | Not enough data | 9.2 (1547 reviews) | 
| **Content ** | Not enough data | 9.1 (1577 reviews) | 
| **Policy Compliance** | Not enough data | 9.2 (1479 reviews) | 

#### Tracking

| Feature | Backstory | Instantly | 
|---|---|---|
| **Processing Time** | Not enough data | 9.1 (1497 reviews) | 
| **Placement ** | Not enough data | 9.1 (1457 reviews) | 
| **Open Rate** | Not enough data | 9.3 (1558 reviews) | 
| **Time to Open** | Not enough data | 9.1 (1473 reviews) | 
| **Alerts** | Not enough data | 9.0 (1466 reviews) | 

#### Reporting

| Feature | Backstory | Instantly | 
|---|---|---|
| **Campaign Performance** | Not enough data | 9.3 (1616 reviews) | 
| **Domain Reputation** | Not enough data | 9.3 (1631 reviews) | 
| **Brand Reputation** | Not enough data | 9.2 (1563 reviews) | 
| **Blacklist and Whitelist** | Not enough data | 9.0 (1586 reviews) | 

#### Agentic AI - Email Deliverability

| Feature | Backstory | Instantly | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.7 (37 reviews) | 
| **Cross-system Integration** | Not enough data | 8.8 (38 reviews) | 
| **Adaptive Learning** | Not enough data | 8.8 (38 reviews) | 
| **Proactive Assistance** | Not enough data | 8.8 (38 reviews) | 
| **Decision Making** | Not enough data | 9.0 (38 reviews) | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Instantly** | 8.1/10 | 370 |

#### Integrated Workflows

| Feature | Backstory | Instantly | 
|---|---|---|
| **Task Management** | Not enough data | 8.3 (244 reviews) | 
| **Email Tracking/Automation** | Not enough data | 9.2 (322 reviews) | 
| **Calls and Voice** | Not enough data | 7.0 (231 reviews) | 
| **Other Outreach Options ** | Not enough data | 7.5 (232 reviews) | 
| **CRM Integration** | Not enough data | 8.2 (253 reviews) | 
| **Calendar** | Not enough data | 7.7 (231 reviews) | 
| **Shared Records** | Not enough data | 7.9 (240 reviews) | 

#### Repeatability and Reportability

| Feature | Backstory | Instantly | 
|---|---|---|
| **Content Management** | Not enough data | 8.0 (223 reviews) | 
| **Workflow Management** | Not enough data | 8.4 (248 reviews) | 
| **Workflow Performance** | Not enough data | 8.4 (237 reviews) | 
| **Sales Coaching and Insights** | Not enough data | 7.9 (229 reviews) | 
| **Gamification** | Not enough data | 7.4 (220 reviews) | 

#### AI and Automation

| Feature | Backstory | Instantly | 
|---|---|---|
| **Lead Prioritization** | Not enough data | 8.4 (231 reviews) | 
| **Lead Scoring** | Not enough data | 8.3 (233 reviews) | 
| **Best Time of Day Scheduling** | Not enough data | 8.4 (234 reviews) | 
| **Buyer Intelligence** | Not enough data | 8.1 (228 reviews) | 
| **Machine Learning** | Not enough data | 8.2 (220 reviews) | 

#### Generative AI

| Feature | Backstory | Instantly | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.2 (231 reviews) | 

#### Agentic AI - Sales Engagement

| Feature | Backstory | Instantly | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (78 reviews) | 
| **Multi-step Planning** | Not enough data | 8.2 (76 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (79 reviews) | 
| **Adaptive Learning** | Not enough data | 8.0 (73 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.8 (79 reviews) | 
| **Proactive Assistance** | Not enough data | 8.1 (75 reviews) | 
| **Decision Making** | Not enough data | 7.9 (74 reviews) | 

### Org Chart

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.8/10 | 34 |
| **Instantly** | N/A | N/A |

#### Logistics

| Feature | Backstory | Instantly | 
|---|---|---|
| **Integration** | Feature Not Available | Not enough data | 
| **Analytics** | Feature Not Available | Not enough data | 
| **Export** | Feature Not Available | Not enough data | 
| **Upload** | Feature Not Available | Not enough data | 
| **Employee Directory** | Feature Not Available | Not enough data | 

#### Editing & Design

| Feature | Backstory | Instantly | 
|---|---|---|
| **Drag-and-Drop** | 9.2 (11 reviews) | Not enough data | 
| **Update** | 9.4 (13 reviews) | Not enough data | 
| **Customize** | 8.6 (16 reviews) | Not enough data | 
| **Details** | 9.0 (16 reviews) | Not enough data | 
| **Restructure** | 8.7 (10 reviews) | Not enough data | 

#### Agentic AI - Org Chart

| Feature | Backstory | Instantly | 
|---|---|---|
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Customer Revenue Optimization

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.9/10 | 72 |
| **Instantly** | N/A | N/A |

#### Sales Team

| Feature | Backstory | Instantly | 
|---|---|---|
| **Flexible Sales Process** | 9.0 (42 reviews) | Not enough data | 
| **Training Mode** | 8.8 (39 reviews) | Not enough data | 
| **Playbooks** | 8.9 (40 reviews) | Not enough data | 

#### Intelligence

| Feature | Backstory | Instantly | 
|---|---|---|
| **Opportunity Identification** | 9.1 (41 reviews) | Not enough data | 
| **Zero-touch Renewals** | Feature Not Available | Not enough data | 
| **Smart Content** | 9.0 (39 reviews) | Not enough data | 

#### Mapping

| Feature | Backstory | Instantly | 
|---|---|---|
| **Multiple Org Charts** | 8.9 (45 reviews) | Not enough data | 
| **Stakeholder Roles** | 8.9 (40 reviews) | Not enough data | 

#### Agentic AI - Customer Revenue Optimization

| Feature | Backstory | Instantly | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Lead Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Instantly** | 8.7/10 | 549 |

#### Lead Intelligence

| Feature | Backstory | Instantly | 
|---|---|---|
| **Lead Validation** | Not enough data | 9.2 (508 reviews) | 
| **Lead Enrichment** | Not enough data | 8.9 (500 reviews) | 
| **Lead Quality** | Not enough data | 9.0 (505 reviews) | 
| **Lead Analysis** | Not enough data | 9.0 (503 reviews) | 
| **Browser Extension** | Not enough data | 8.5 (513 reviews) | 

#### Agentic AI - Lead Intelligence

| Feature | Backstory | Instantly | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 7.5 (8 reviews) | 

### Revenue Operations & Intelligence (RO&I)

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.6/10 | 57 |
| **Instantly** | N/A | N/A |

#### Revenue Sourcing and Forecasting

| Feature | Backstory | Instantly | 
|---|---|---|
| **Revenue History** | 8.9 (27 reviews) | Not enough data | 
| **Pipeline Management** | 9.0 (37 reviews) | Not enough data | 
| **Dashboard Analytics** | 8.8 (36 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 8.9 (25 reviews) | Not enough data | 
| **Data Segmentation** | 8.7 (29 reviews) | Not enough data | 
| **Predictive Forecasting** | 7.5 (6 reviews) | Not enough data | 
| **Revenue Operations Cadence** | 7.6 (7 reviews) | Not enough data | 

#### CRM Data Enrichment

| Feature | Backstory | Instantly | 
|---|---|---|
| **Calendar Sync** | 9.2 (36 reviews) | Not enough data | 
| **Email Activity Capture** | 9.1 (39 reviews) | Not enough data | 
| **Conversation Intelligence** | 9.3 (35 reviews) | Not enough data | 
| **Marketing Leads** | 9.3 (29 reviews) | Not enough data | 
| **Contact Capture** | 8.0 (9 reviews) | Not enough data | 

#### Account Management

| Feature | Backstory | Instantly | 
|---|---|---|
| **Nonengaged Accounts** | 8.9 (35 reviews) | Not enough data | 
| **Account optimization** | Feature Not Available | Not enough data | 
| **Historical Patterns** | 9.1 (33 reviews) | Not enough data | 
| **Rep Performance** | 9.0 (38 reviews) | Not enough data | 
| **Account Engagement** | 7.8 (10 reviews) | Not enough data | 
| **Historical Win/Loss Patterns** | 7.7 (5 reviews) | Not enough data | 

#### Agentic AI - Revenue Operations & Intelligence (RO&I)

| Feature | Backstory | Instantly | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Lead Mining

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Instantly** | 8.6/10 | 12 |

#### Agentic AI - Lead Mining

| Feature | Backstory | Instantly | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 8.8 (11 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (11 reviews) | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Instantly** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | Backstory | Instantly | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Sales Performance Management

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.7/10 | 228 |
| **Instantly** | N/A | N/A |

#### Agentic AI - Sales Performance Management

| Feature | Backstory | Instantly | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Incentives

| Feature | Backstory | Instantly | 
|---|---|---|
| **Badges** | 8.6 (82 reviews) | Not enough data | 
| **Triggers** | 8.6 (91 reviews) | Not enough data | 
| **Commission Calculator** | 8.3 (55 reviews) ✓ Verified | Not enough data | 
| **Leaderboards** | 8.9 (119 reviews) | Not enough data | 

#### Personalization

| Feature | Backstory | Instantly | 
|---|---|---|
| **Profiles** | 8.7 (102 reviews) | Not enough data | 
| **Custom Reports** | 8.9 (141 reviews) ✓ Verified | Not enough data | 
| **Dashboards** | 9.0 (166 reviews) ✓ Verified | Not enough data | 
| **Goal Setting** | 8.7 (112 reviews) ✓ Verified | Not enough data | 

#### Administrative

| Feature | Backstory | Instantly | 
|---|---|---|
| **Integration** | 8.9 (139 reviews) ✓ Verified | Not enough data | 
| **Employee Structure** | 8.7 (107 reviews) ✓ Verified | Not enough data | 
| **Behavior Monitoring** | 8.7 (112 reviews) | Not enough data | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Instantly** | 8.9/10 | 1016 |

#### Agentic AI - Email Tracking

| Feature | Backstory | Instantly | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.6 (32 reviews) | 
| **Multi-step Planning** | Not enough data | 8.5 (32 reviews) | 
| **Cross-system Integration** | Not enough data | 8.5 (31 reviews) | 
| **Adaptive Learning** | Not enough data | 8.5 (31 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.3 (31 reviews) | 
| **Proactive Assistance** | Not enough data | 8.5 (31 reviews) | 
| **Decision Making** | Not enough data | 8.5 (31 reviews) | 

#### Analytics

| Feature | Backstory | Instantly | 
|---|---|---|
| **Open Rates** | Not enough data | 9.3 (926 reviews) | 
| **Link Activity** | Not enough data | 9.2 (900 reviews) | 
| **Attachment Activity** | Not enough data | 8.9 (860 reviews) | 

#### Customizations

| Feature | Backstory | Instantly | 
|---|---|---|
| **Email Platform Integration** | Not enough data | 9.3 (888 reviews) | 
| **Email Scheduling** | Not enough data | 9.5 (921 reviews) | 
| **Notifications** | Not enough data | 9.1 (949 reviews) | 
| **Email Categorization** | Not enough data | 9.3 (917 reviews) | 
| **Templates** | Not enough data | 9.1 (899 reviews) | 

#### Generative AI

| Feature | Backstory | Instantly | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.9 (636 reviews) | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.7/10 | 144 |
| **Instantly** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | Backstory | Instantly | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Sourcing

| Feature | Backstory | Instantly | 
|---|---|---|
| **Data Sourcing** | 8.6 (88 reviews) | Not enough data | 
| **Exporting & Sharing Data** | 8.5 (79 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 8.8 (72 reviews) | Not enough data | 
| **Interactive Dashboards** | 8.9 (100 reviews) | Not enough data | 
| **Data Segmentation** | 8.8 (82 reviews) | Not enough data | 

#### Predictive Analytics

| Feature | Backstory | Instantly | 
|---|---|---|
| **Lead Scoring** | 8.7 (80 reviews) | Not enough data | 
| **Opportunity Scoring** | 8.6 (96 reviews) | Not enough data | 
| **Risk Analysis** | 8.6 (82 reviews) | Not enough data | 
| **Live Forecasting** | 8.7 (85 reviews) | Not enough data | 

#### Sales Management

| Feature | Backstory | Instantly | 
|---|---|---|
| **Live Pipeline Management** | 8.6 (91 reviews) | Not enough data | 
| **Sales Gamification** | 8.7 (85 reviews) | Not enough data | 
| **Account-Based Analytics** | 8.8 (107 reviews) | Not enough data | 
| **Activity Tracking** | 9.0 (124 reviews) | Not enough data | 

### Sales Coaching

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.7/10 | 92 |
| **Instantly** | N/A | N/A |

#### Agentic AI - Sales Coaching

| Feature | Backstory | Instantly | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Training

| Feature | Backstory | Instantly | 
|---|---|---|
| **Knowledge Base** | 8.6 (54 reviews) ✓ Verified | Not enough data | 
| **Coaching Materials** | 8.4 (54 reviews) | Not enough data | 
| **Playbook Creation** | 8.5 (41 reviews) | Not enough data | 
| **Video Record** | 8.7 (36 reviews) | Not enough data | 

#### Feedback

| Feature | Backstory | Instantly | 
|---|---|---|
| **Review** | 8.7 (45 reviews) ✓ Verified | Not enough data | 
| **Scorecard** | 8.9 (60 reviews) ✓ Verified | Not enough data | 
| **Coaching Card** | 9.0 (45 reviews) | Not enough data | 
| **Leaderboard** | 9.1 (60 reviews) ✓ Verified | Not enough data | 
| **Real-Time Updates** | 8.7 (56 reviews) ✓ Verified | Not enough data | 
| **Notifications** | 8.7 (49 reviews) ✓ Verified | Not enough data | 
| **Competition** | 9.1 (49 reviews) | Not enough data | 

#### Generative AI

| Feature | Backstory | Instantly | 
|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | 

### Revenue AI Platforms

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Instantly** | N/A | N/A |

#### Agentic AI - Revenue AI Platforms

| Feature | Backstory | Instantly | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 

#### Platform - Revenue AI Platforms

| Feature | Backstory | Instantly | 
|---|---|---|
| **Conversation Intelligence** | Not enough data | Not enough data | 
| **Predictive Forecasting** | Not enough data | Not enough data | 
| **CRM Data Enrichment** | Not enough data | Not enough data | 
| **Actionable Insights** | Not enough data | Not enough data | 
| **Risk Flagging** | Not enough data | Not enough data | 
| **Workflow Orchestration** | Not enough data | Not enough data | 
| **Sales Coaching** | Not enough data | Not enough data | 
| **Pipeline & Deal Management** | Not enough data | Not enough data | 
| **Customer Data Capture** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Account Data Management Software](https://www.g2.com/categories/account-data-management)

**Unique to Backstory (7):** [Revenue AI Platforms](https://www.g2.com/categories/revenue-ai-platforms), [Revenue Operations & Intelligence (RO&I) Software](https://www.g2.com/categories/revenue-operations-intelligence-ro-i), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Customer Revenue Optimization (CRO) Software](https://www.g2.com/categories/customer-revenue-optimization), [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management), [Org Chart Software](https://www.g2.com/categories/org-chart), [Sales Coaching Software](https://www.g2.com/categories/sales-coaching)

**Unique to Instantly (9):** [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Lead Mining Software](https://www.g2.com/categories/lead-mining), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [CRM Software](https://www.g2.com/categories/crm), [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence), [Email Marketing Software](https://www.g2.com/categories/email-marketing)


---
## Reviewer Demographics

### By Company Size

| Segment | Backstory | Instantly | 
|---|---|---|
| **Small-Business** | 10.4% | 95.0% | 
| **Mid-Market** | 35.5% | 4.8% | 
| **Enterprise** | 54.1% | 0.2% | 

### By Industry

#### Backstory

- **Computer Software:** 36.0%
- **Information Technology and Services:** 31.8%
- **Telecommunications:** 9.4%
- **Computer & Network Security:** 5.0%
- **Internet:** 2.1%
- **Marketing and Advertising:** 1.8%
- **Staffing and Recruiting:** 1.2%
- **Management Consulting:** 1.0%
- **Accounting:** 0.7%
- **Leisure, Travel & Tourism:** 0.7%
- **Other:** 10.4%

#### Instantly

- **Marketing and Advertising:** 44.9%
- **Computer Software:** 8.9%
- **Information Technology and Services:** 7.0%
- **Consulting:** 5.4%
- **Staffing and Recruiting:** 4.0%
- **Financial Services:** 2.5%
- **Real Estate:** 1.4%
- **Design:** 1.3%
- **Accounting:** 1.2%
- **Professional Training & Coaching:** 1.2%
- **Other:** 22.2%

---
## Alternatives

### Alternatives to Backstory

- [Clari](https://www.g2.com/products/clari/reviews) — 4.6/5 stars (5607 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3571 reviews)
- [Gong](https://www.g2.com/products/gong/reviews) — 4.7/5 stars (6672 reviews)
- [Aviso](https://www.g2.com/products/aviso/reviews) — 4.4/5 stars (968 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25831 reviews)
- [Weflow](https://www.g2.com/products/weflow/reviews) — 4.6/5 stars (121 reviews)
- [Terret.ai](https://www.g2.com/products/terret-ai/reviews) — 4.4/5 stars (615 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9106 reviews)
- [Revenue Grid](https://www.g2.com/products/revenue-grid/reviews) — 4.6/5 stars (580 reviews)

### Alternatives to Instantly

- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9672 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9106 reviews)
- [Reply](https://www.g2.com/products/reply/reviews) — 4.6/5 stars (1545 reviews)
- [Snov.io](https://www.g2.com/products/snov-io/reviews) — 4.5/5 stars (495 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2571 reviews)
- [Success.ai](https://www.g2.com/products/success-ai/reviews) — 4.8/5 stars (276 reviews)
- [Smartlead](https://www.g2.com/products/smartlead/reviews) — 4.5/5 stars (350 reviews)
- [lemlist](https://www.g2.com/products/lemlist/reviews) — 4.6/5 stars (1689 reviews)
- [Saleshandy](https://www.g2.com/products/saleshandy/reviews) — 4.6/5 stars (778 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13847 reviews)

---
## Top Discussions

### Backstory

- Title: [what is the best use of People.AI for sales reps?](https://www.g2.com/discussions/what-is-the-best-use-of-people-ai-for-sales-reps) — 1 comment, 1 upvote
  > **Top comment:** "Hello Mitchel, 
Thank you for your question.   We have a page dedicated to People.ai's Solutions for Sales on our website..."
- Title: [Can Salesforce be synced with People.ai?](https://www.g2.com/discussions/can-salesforce-be-synced-with-people-ai) — 1 comment
  > **Top comment:** "Yes, absolutely"
- Title: [Time to reflect activity in PeopleAI](https://www.g2.com/discussions/34636-time-to-reflect-activity-in-peopleai) — 1 comment
  > **Top comment:** "What is the polling cycle time to reflect new activity ?  "

### Instantly

- Title: [What is Instantly used for?](https://www.g2.com/discussions/what-is-instantly-used-for) — 9 comments, 2 upvotes
  > **Top comment:** "Cold email inbox set up and maintenance. "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/people-ai-backstory-vs-instantly)