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At a Glance
Market Segments
Mid-Market (45.5% of reviews)
Mid-Market (47.7% of reviews)
Entry-Level Pricing
No pricing available
$120 Per month
Insider One
Star Rating
(1,240)4.8 out of 5
Market Segments
Mid-Market (45.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneTwilio Segment
Star Rating
(562)4.5 out of 5
Market Segments
Mid-Market (47.7% of reviews)
Pros & Cons
Entry-Level Pricing
$120 Per month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Segment excels in "Building and Personalizing Emails" with a score of 9.7, while Insider also shines in this area, but reviewers mention that its overall email marketing capabilities, including "Automated Email Responses," are rated slightly higher at 9.7, indicating a more robust feature set for email automation.
- Reviewers mention that Insider's "Quality of Support" is rated at 9.6, significantly higher than Segment's 8.6, suggesting that users find Insider's customer service more responsive and helpful, which can be crucial for businesses needing timely assistance.
- Users on G2 highlight that Segment's "Data Modeling" feature is rated at 8.6, but Insider's "Data Enrichment" and "Expandability" features score higher at 9.5, indicating that Insider may offer more comprehensive data management capabilities that can adapt to growing business needs.
- Reviewers say that Segment's "Ease of Use" is rated at 8.8, while Insider's score of 9.5 suggests that users find Insider's interface more intuitive and user-friendly, which can lead to quicker onboarding and better user adoption.
- G2 users report that Segment's "Segmentation" capabilities, particularly in "A/B Testing," score an impressive 9.7, but Insider's overall "Personalization" features, including "Recommendation Engine," are rated higher at 9.6, indicating a more advanced approach to tailoring user experiences.
- Users report that while Segment has strong "Visitor Behavior Monitoring" at 9.5, Insider's "Behavioral Targeting" feature is rated even higher at 9.7, suggesting that Insider may provide more effective tools for engaging users based on their behavior.
Pricing
Entry-Level Pricing
Insider One
No pricing availableTwilio Segment
Team
$120
Per month
- Base includes 10,000 MTU
- Unlimited Sources
- Unlimited Destinations
Free Trial
Insider One
Free Trial is available
Twilio Segment
Free Trial is available
Ratings
Meets Requirements
9.4
1,119
8.9
427
Ease of Use
9.4
1,127
8.7
429
Ease of Setup
9.0
584
8.5
245
Ease of Admin
9.1
303
8.9
237
Quality of Support
9.6
1,118
8.6
367
Has the product been a good partner in doing business?
9.5
304
8.8
225
Product Direction (% positive)
9.7
1,069
8.3
387
Features by Category
Email Marketing
9.6
509
Not enough data
9.6
488
Not enough data
9.6
491
Not enough data
9.6
432
Not enough data
Online Marketing
Feature Not Available
Not enough data
9.6
528
Not enough data
9.6
542
Not enough data
9.5
532
Not enough data
Feature Not Available
Not enough data
Lead Management
9.5
501
Not enough data
9.5
500
Not enough data
9.6
543
Not enough data
Feature Not Available
Not enough data
9.5
480
Not enough data
9.5
445
Not enough data
9.5
484
Not enough data
9.5
467
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
9.4
440
Not enough data
9.4
451
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
9.4
528
Not enough data
9.4
524
Not enough data
9.4
518
Not enough data
9.4
516
Not enough data
9.1
420
Not enough data
Platform
9.5
524
Not enough data
9.5
277
Not enough data
9.6
506
Not enough data
9.5
444
Not enough data
9.4
450
Not enough data
9.5
490
Not enough data
9.4
430
Not enough data
Agentic AI - Marketing Automation
8.9
23
Not enough data
8.8
23
Not enough data
8.9
23
Not enough data
8.8
23
Not enough data
8.8
23
Not enough data
8.8
22
Not enough data
Integration
9.4
499
Not enough data
9.3
496
Not enough data
9.4
460
Not enough data
Visitor Behavior
9.5
579
Not enough data
9.6
596
Not enough data
9.5
543
Not enough data
Templates
9.5
558
Not enough data
9.5
601
Not enough data
9.6
595
Not enough data
Personalization
9.6
584
Not enough data
9.5
572
Not enough data
9.6
585
Not enough data
9.4
519
Not enough data
9.5
564
Not enough data
9.6
567
Not enough data
9.6
594
Not enough data
9.6
580
Not enough data
Multichannel
9.6
585
Not enough data
9.5
520
Not enough data
9.6
584
Not enough data
Administration
9.6
580
Not enough data
9.4
598
Not enough data
9.5
575
Not enough data
9.4
575
Not enough data
Agentic AI - E-Commerce Personalization
8.3
20
Not enough data
8.2
20
Not enough data
Administration
Not enough data
8.6
86
Not enough data
8.2
68
Not enough data
8.7
77
Not enough data
8.0
85
Management
Not enough data
8.2
43
Not enough data
8.5
52
Not enough data
8.6
49
Not enough data
8.1
48
Not enough data
8.6
46
Compliance
Not enough data
8.9
96
Not enough data
8.7
80
Not enough data
8.8
85
Not enough data
8.7
83
Security
Not enough data
9.0
56
Not enough data
8.4
54
Not enough data
8.9
50
Data Quality
Not enough data
8.7
99
Not enough data
9.1
98
Not enough data
9.3
98
Maintainence
Not enough data
9.0
53
Not enough data
8.7
46
Generative AI
Not enough data
7.1
7
Not enough data
7.4
7
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.7
601
Not enough data
9.6
579
Not enough data
Targeting
9.6
593
Not enough data
9.6
564
Not enough data
Triggered Content
9.5
502
Not enough data
9.5
499
Not enough data
9.7
553
Not enough data
Personalized Content
9.6
539
Not enough data
9.6
517
Not enough data
9.6
577
Not enough data
Agentic AI - Personalization Engines
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
Text Messaging
9.6
83
Not enough data
9.4
77
Not enough data
9.5
79
Not enough data
9.4
80
Not enough data
9.4
84
Not enough data
9.4
82
Not enough data
9.5
83
Not enough data
9.4
79
Not enough data
SMS Platform
9.4
83
Not enough data
9.5
84
Not enough data
9.3
78
Not enough data
Feature Not Available
Not enough data
9.3
84
Not enough data
9.3
83
Not enough data
Agentic AI - SMS Marketing
8.9
19
Not enough data
8.8
19
Not enough data
8.7
19
Not enough data
8.8
19
Not enough data
8.8
20
Not enough data
8.6
20
Not enough data
Data Sourcing
9.5
583
|
Verified
8.5
142
|
Verified
9.5
571
|
Verified
8.7
147
|
Verified
9.6
377
Feature Not Available
9.5
599
|
Verified
8.6
138
|
Verified
Intelligence
9.4
606
|
Verified
8.0
123
|
Verified
9.4
576
|
Verified
6.9
85
|
Verified
9.6
567
|
Verified
Feature Not Available
Functionality
Not enough data
9.1
27
Not enough data
8.4
18
Not enough data
8.8
26
Not enough data
9.0
24
Not enough data
8.7
25
Not enough data
9.1
25
Not enough data
9.0
26
Not enough data
8.7
25
Not enough data
8.6
24
Not enough data
8.7
29
Not enough data
9.0
27
Not enough data
9.0
28
Functionality
Not enough data
9.0
21
Not enough data
8.7
21
Not enough data
9.1
24
Not enough data
8.3
21
Not enough data
8.5
18
Not enough data
8.6
23
Not enough data
8.7
20
Not enough data
8.3
15
Not enough data
8.7
18
Platform Basics
9.5
651
|
Verified
Not enough data
9.5
652
|
Verified
Not enough data
Platform Data
9.4
637
|
Verified
Not enough data
9.4
615
|
Verified
Not enough data
9.3
651
|
Verified
Not enough data
9.3
617
Not enough data
Platform Additional Functionality
9.5
621
|
Verified
Not enough data
9.5
616
|
Verified
Not enough data
9.4
604
Not enough data
Agentic AI - Customer Journey Analytics
8.7
35
Not enough data
8.7
34
Not enough data
8.6
34
Not enough data
8.7
33
Not enough data
Search Setup
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Not enough data
Product Discovery
9.7
60
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Not enough data
Integration
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
Not enough data
Development
Not enough data
8.9
47
Not enough data
8.1
39
Management
Not enough data
8.0
46
Not enough data
8.6
43
Integration Options
Not enough data
8.4
23
Not enough data
8.4
23
Not enough data
8.8
39
Not enough data
8.5
20
Data Management
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
6.7
7
Not enough data
8.1
6
Not enough data
6.9
6
Functionality
Not enough data
8.3
7
Not enough data
7.6
7
Not enough data
8.7
5
Not enough data
7.8
6
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
6.9
6
Security
Not enough data
8.3
5
Not enough data
7.7
5
Generative AI
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
49
Not enough data
9.5
50
Not enough data
9.4
46
Not enough data
9.5
48
Not enough data
9.5
46
Not enough data
9.2
47
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.6
47
Not enough data
9.5
46
Not enough data
9.4
44
Not enough data
9.3
45
Not enough data
Conversational AI - Conversational Commerce Platforms
8.1
14
Not enough data
8.7
13
Not enough data
8.1
14
Not enough data
Feature Not Available
Not enough data
8.1
13
Not enough data
Platform integration - Conversational Commerce Platforms
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Feature Not Available
Not enough data
8.7
13
Not enough data
Agentic AI - Personalization
8.9
32
Not enough data
8.8
31
Not enough data
8.7
31
Not enough data
8.6
30
Not enough data
8.8
31
Not enough data
8.7
31
Not enough data
Analysis
9.3
622
Not enough data
9.4
690
Not enough data
9.3
555
|
Verified
Not enough data
9.4
599
|
Verified
Not enough data
Campaigns
9.4
578
|
Verified
Not enough data
9.7
694
|
Verified
Not enough data
9.4
483
Not enough data
9.2
483
Not enough data
9.6
566
|
Verified
Not enough data
9.6
653
|
Verified
Not enough data
Engagement
9.6
623
Not enough data
Platform
9.6
671
Not enough data
9.4
622
|
Verified
Not enough data
9.5
545
Not enough data
Agentic AI - Mobile Marketing
9.0
29
Not enough data
9.0
28
Not enough data
8.9
28
Not enough data
9.0
28
Not enough data
9.0
28
Not enough data
9.0
29
Not enough data
Functionality
Not enough data
8.4
18
Not enough data
8.6
13
Not enough data
8.6
11
Not enough data
8.8
12
Categories
Categories
Shared Categories
Insider One and Twilio Segment are categorized as Customer Data Platform (CDP)
Unique Categories
Twilio Segment is categorized as Consent Management Platform (CMP), Data Subject Access Request (DSAR), Data Privacy Management, Data Governance, E-Commerce Data Integration, and Reverse ETL
Reviews
Reviewers' Company Size
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Twilio Segment
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
26.2%
Apparel & Fashion
10.4%
Cosmetics
3.9%
Marketing and Advertising
3.7%
Food & Beverages
3.7%
Other
52.2%
Computer Software
21.8%
Information Technology and Services
12.9%
Financial Services
8.9%
Internet
7.3%
Marketing and Advertising
5.3%
Other
43.9%
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
What is the best way to do QA of tracking implementation?
1 Comment
CR
My experience tells me that I always need to do end-to-end testing, just relying on that whenever an event ends up in segment, it will also end up in the...Read more
I used segment in different organizations as I was the one suggesting it, but then
1 Comment
AB
There is if you become a referral partner, but is an involved process with approval....Read more
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