Introducing G2.ai, the future of software buying.Try now

Compare Insider One and Wunderkind

Save
    Log in to your account
    to save comparisons,
    products and more.
Add Product
Insider One
Insider One
(1,262)
4.8 out of 5
Insider One
By Insider One
Optimized for quick response
Wunderkind
Wunderkind
(88)
4.4 out of 5
Wunderkind
By Wunderkind
Get a quote
Optimized for quick response
At a Glance
Insider One
Insider One
Star Rating
(1,262)4.8 out of 5
Market Segments
Mid-Market (45.5% of reviews)
Information
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider One
Wunderkind
Wunderkind
Star Rating
(88)4.4 out of 5
Market Segments
Mid-Market (41.4% of reviews)
Information
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Wunderkind
AI Generated Summary
AI-generated. Powered by real user reviews.
  • G2 reviewers report that Insider One excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Wunderkind. Users appreciate the platform's ability to create tailored experiences for different customer segments, enhancing engagement and conversion rates.
  • Users say that Wunderkind has a strong focus on driving results, particularly for challenger brands. Reviewers highlight its effective identity technology that helps convert anonymous site traffic into actionable insights, although some mention it may not fully meet their specific workflow needs.
  • According to verified reviews, Insider One stands out for its exceptional support and implementation speed. Users commend the ongoing guidance and recommendations from account managers, which contribute to a smooth onboarding experience and quick adaptation to the platform's features.
  • Reviewers mention that while Wunderkind offers valuable features for SMS campaigns and behavioral triggers, it faces challenges in ease of setup compared to Insider One. Users have noted that the onboarding process can be more complex, impacting initial user experience.
  • G2 reviewers highlight that Insider One's advanced technical capabilities, such as AI-driven lead tracking and personalized messaging, significantly enhance marketing efforts. Users appreciate the platform's ability to create high-performing customer journeys, which is a key differentiator in the market.
  • Users report that Wunderkind's performance in generating incremental revenue is commendable, but it lacks the breadth of features and user-friendliness that Insider One provides. Many users express a desire for more intuitive tools and streamlined processes to improve day-to-day usability.
Pricing
Entry-Level Pricing
Insider One
No pricing available
Wunderkind
No pricing available
Free Trial
Insider One
Free Trial is available
Wunderkind
No trial information available
Ratings
Meets Requirements
9.4
1,141
8.7
82
Ease of Use
9.4
1,153
8.5
83
Ease of Setup
9.0
611
8.0
47
Ease of Admin
9.1
311
8.3
34
Quality of Support
9.6
1,138
9.0
83
Has the product been a good partner in doing business?
9.5
312
9.2
35
Product Direction (% positive)
9.8
1,095
8.8
85
Features by Category
Marketing AutomationHide 47 FeaturesShow 47 Features
9.4
631
8.7
9
Email Marketing
9.6
512
8.7
9
9.6
491
9.6
9
9.6
494
8.3
6
9.6
435
9.5
7
Online Marketing
Feature Not Available
Not enough data
9.6
531
8.3
7
9.6
546
8.7
5
9.5
535
9.4
6
Feature Not Available
Not enough data
Lead Management
9.5
505
8.3
5
9.5
503
8.3
5
9.6
550
8.8
7
Feature Not Available
Not enough data
9.5
482
8.7
5
9.5
447
8.9
6
9.5
486
8.0
5
9.6
470
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
9.4
441
Not enough data
9.4
452
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
9.4
532
8.0
5
9.4
527
8.3
5
9.4
521
Not enough data
9.4
518
Not enough data
9.2
421
Not enough data
Platform
9.5
528
7.3
5
9.5
278
8.3
5
9.6
507
9.3
5
9.5
444
Not enough data
9.4
449
6.7
5
9.5
490
9.3
5
9.4
430
6.3
5
Agentic AI - Marketing Automation
8.9
25
Not enough data
8.9
25
Not enough data
8.9
25
Not enough data
8.8
25
Not enough data
8.8
25
Not enough data
8.8
24
Not enough data
Integration
9.4
499
6.3
5
9.4
498
8.0
5
9.4
460
8.3
5
Display AdvertisingHide 34 FeaturesShow 34 Features
Not enough data
8.6
7
Channel Functionality
Not enough data
9.4
6
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.3
5
Not enough data
8.1
6
Not enough data
8.8
7
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.9
6
Not enough data
Not enough data
Not enough data
8.3
6
Not enough data
8.9
6
Not enough data
8.6
6
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
8.6
6
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
9.0
5
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
9.2
6
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Feature Not Available
E-Commerce PersonalizationHide 23 FeaturesShow 23 Features
9.4
667
8.2
19
Visitor Behavior
9.5
582
8.2
16
9.6
600
8.6
17
9.5
545
7.7
15
Templates
9.5
561
7.6
15
9.5
605
8.2
16
9.6
598
8.3
16
Personalization
9.6
590
8.4
17
9.5
577
8.7
17
9.6
587
9.1
17
9.4
521
7.7
14
9.5
571
7.4
15
9.6
573
7.6
16
9.6
598
9.3
16
9.6
586
8.8
16
Multichannel
9.6
590
8.5
16
9.5
526
8.7
18
9.6
588
8.0
16
Administration
9.6
582
8.3
15
9.4
601
7.6
17
9.5
577
7.8
15
9.4
579
7.7
17
Agentic AI - E-Commerce Personalization
8.3
20
Not enough data
8.2
20
Not enough data
Personalization EnginesHide 16 FeaturesShow 16 Features
9.3
641
Not enough data
Segmentation
9.7
602
Not enough data
9.6
582
Not enough data
Targeting
9.6
595
Not enough data
9.6
565
Not enough data
Triggered Content
9.5
503
Not enough data
9.5
500
Not enough data
9.7
554
Not enough data
Personalized Content
9.6
540
Not enough data
9.6
518
Not enough data
9.6
578
Not enough data
Agentic AI - Personalization Engines
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
RetargetingHide 13 FeaturesShow 13 Features
Not enough data
8.3
20
Retargeting
Not enough data
9.2
20
Not enough data
8.5
20
Not enough data
8.9
20
Not enough data
8.0
20
Not enough data
7.8
19
Not enough data
7.3
18
Not enough data
8.2
19
Agentic AI - Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS MarketingHide 20 FeaturesShow 20 Features
9.2
101
7.7
22
Text Messaging
9.6
86
8.7
20
9.4
80
5.5
13
9.5
81
8.1
21
9.4
82
6.4
20
9.4
86
7.8
20
9.4
84
7.4
21
9.5
87
7.8
20
9.4
82
Feature Not Available
SMS Platform
9.4
85
7.5
21
9.5
86
8.4
20
9.3
80
Feature Not Available
Feature Not Available
Feature Not Available
9.3
86
8.3
20
9.3
85
8.3
16
Agentic AI - SMS Marketing
8.9
21
Not enough data
8.8
21
Not enough data
8.7
21
Not enough data
8.8
21
Not enough data
8.8
22
Not enough data
8.6
22
Not enough data
Customer Data Platform (CDP)Hide 7 FeaturesShow 7 Features
9.5
651
Not enough data
Data Sourcing
9.5
583
|
Verified
Not enough data
9.5
571
|
Verified
Not enough data
9.6
378
Not enough data
9.5
600
|
Verified
Not enough data
Intelligence
9.4
606
|
Verified
Not enough data
9.5
576
|
Verified
Not enough data
9.6
567
|
Verified
Not enough data
Customer Journey AnalyticsHide 13 FeaturesShow 13 Features
9.2
712
Not enough data
Platform Basics
9.5
656
|
Verified
Not enough data
9.5
655
|
Verified
Not enough data
Platform Data
9.4
639
|
Verified
Not enough data
9.4
617
|
Verified
Not enough data
9.3
652
|
Verified
Not enough data
9.3
619
Not enough data
Platform Additional Functionality
9.5
623
|
Verified
Not enough data
9.5
618
|
Verified
Not enough data
9.4
606
Not enough data
Agentic AI - Customer Journey Analytics
8.7
36
Not enough data
8.6
35
Not enough data
8.6
34
Not enough data
8.7
33
Not enough data
Mobile AdvertisingHide 37 FeaturesShow 37 Features
Not enough data
Not enough data
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
Not enough data
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.3
5
Not enough data
8.1
6
Not enough data
8.8
7
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.9
6
Not enough data
Not enough data
Not enough data
8.3
6
Not enough data
8.9
6
Not enough data
8.6
6
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
8.6
6
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
9.0
5
Mobile
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
9.2
6
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Feature Not Available
Video AdvertisingHide 34 FeaturesShow 34 Features
Not enough data
Not enough data
Platform Interoperability
Not enough data
Not enough data
Video Functionality
Not enough data
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.3
5
Not enough data
8.1
6
Not enough data
8.8
7
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.9
6
Not enough data
Not enough data
Not enough data
8.3
6
Not enough data
8.9
6
Not enough data
8.6
6
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
8.6
6
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
9.0
5
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
9.2
6
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Feature Not Available
E-Commerce SearchHide 12 FeaturesShow 12 Features
9.6
66
Not enough data
WhatsApp MarketingHide 10 FeaturesShow 10 Features
9.4
60
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
50
Not enough data
9.5
54
Not enough data
9.5
50
Not enough data
9.5
51
Not enough data
9.5
49
Not enough data
9.2
49
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.6
51
Not enough data
9.5
49
Not enough data
9.4
48
Not enough data
9.3
47
Not enough data
Conversational Commerce PlatformsHide 11 FeaturesShow 11 Features
8.4
17
Not enough data
Conversational AI - Conversational Commerce Platforms
8.3
16
Not enough data
8.7
13
Not enough data
8.2
15
Not enough data
Feature Not Available
Not enough data
8.2
14
Not enough data
Platform integration - Conversational Commerce Platforms
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Feature Not Available
Not enough data
8.7
13
Not enough data
Identity ResolutionHide 2 FeaturesShow 2 Features
Not enough data
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
PersonalizationHide 6 FeaturesShow 6 Features
8.7
38
Not enough data
Agentic AI - Personalization
8.8
33
Not enough data
8.8
32
Not enough data
8.7
32
Not enough data
8.6
31
Not enough data
8.8
32
Not enough data
8.7
33
Not enough data
Mobile MarketingHide 20 FeaturesShow 20 Features
9.3
769
Not enough data
Analysis
9.3
625
Not enough data
9.4
697
Not enough data
9.3
558
|
Verified
Not enough data
9.4
603
|
Verified
Not enough data
Campaigns
9.4
581
|
Verified
Not enough data
9.7
700
|
Verified
Not enough data
9.4
487
Not enough data
9.2
487
Not enough data
9.6
574
|
Verified
Not enough data
9.6
660
|
Verified
Not enough data
Engagement
9.6
628
Not enough data
Platform
9.6
676
Not enough data
9.4
627
|
Verified
Not enough data
9.5
548
Not enough data
Agentic AI - Mobile Marketing
9.1
32
Not enough data
9.0
31
Not enough data
9.0
31
Not enough data
9.0
30
Not enough data
9.0
30
Not enough data
9.0
31
Not enough data
Categories
Categories
Shared Categories
Insider One
Insider One
Wunderkind
Wunderkind
Unique Categories
Insider One
Wunderkind
Reviews
Reviewers' Company Size
Insider One
Insider One
Small-Business(50 or fewer emp.)
28.0%
Mid-Market(51-1000 emp.)
45.5%
Enterprise(> 1000 emp.)
26.5%
Wunderkind
Wunderkind
Small-Business(50 or fewer emp.)
31.0%
Mid-Market(51-1000 emp.)
41.4%
Enterprise(> 1000 emp.)
27.6%
Reviewers' Industry
Insider One
Insider One
Retail
26.3%
Apparel & Fashion
10.2%
Cosmetics
4.0%
Food & Beverages
3.8%
Marketing and Advertising
3.7%
Other
52.0%
Wunderkind
Wunderkind
Apparel & Fashion
23.0%
Retail
21.8%
Consumer Goods
9.2%
Automotive
8.0%
Marketing and Advertising
3.4%
Other
34.5%
Alternatives
Insider One
Insider One Alternatives
Bloomreach
Bloomreach
Add Bloomreach
Netcore Customer Engagement Platform
Netcore Customer Engagement Platform
Add Netcore Customer Engagement Platform
Iterable
Iterable
Add Iterable
WebEngage
WebEngage
Add WebEngage
Wunderkind
Wunderkind Alternatives
Bluecore
Bluecore
Add Bluecore
Klaviyo
Klaviyo
Add Klaviyo
Listrak
Listrak
Add Listrak
Salesforce Marketing Cloud
Salesforce Marketing Cloud
Add Salesforce Marketing Cloud
Discussions
Insider One
Insider One Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
Divya M.
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
Neeraj M.
NM
Hello Imam, Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
See all discussions
Wunderkind
Wunderkind Discussions
Monty the Mongoose crying
Wunderkind has no discussions with answers
See all discussions
Ask Insider One a QuestionContact Insider One
Ask Wunderkind a QuestionContact Wunderkind

Spotlight Categories

Add Product
Insider One
Insider One
Optimized for quick response
Wunderkind
Wunderkind
Get a quote
Optimized for quick response