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Compare Insider One and Nosto 
Featured Products
At a Glance
Market Segments
Mid-Market (45.6% of reviews)
Small-Business (49.1% of reviews)
Entry-Level Pricing
No pricing available
Contact Us Per Year
Insider One
Star Rating
(1,263)4.8 out of 5
Market Segments
Mid-Market (45.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneNosto
Star Rating
(235)4.6 out of 5
Market Segments
Small-Business (49.1% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Insider One excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Nosto. Users appreciate the platform's ability to create tailored experiences, such as designing high-performing WhatsApp journeys that enhance customer engagement.
- Users say that Insider One's implementation process is notably quick and intuitive, with many highlighting the seamless onboarding experience. In contrast, Nosto users have mentioned some challenges with setup, although they do appreciate the ease of integration for certain features.
- Reviewers mention that Insider One provides exceptional support, with users praising the guidance and ongoing assistance from account managers. This level of support is a key differentiator, as Nosto's feedback indicates a solid but slightly less responsive support experience.
- According to verified reviews, Insider One shines in its ability to meet diverse user needs, allowing for personalized merchandising strategies. Users have noted the effectiveness of targeting different customer segments, such as first-time visitors and loyal customers, which enhances the shopping experience.
- Users highlight that while Nosto offers valuable features like A/B testing and content scheduling, they often feel limited compared to the comprehensive capabilities of Insider One. For instance, Insider One's advanced targeting and recommendation features are frequently cited as game-changers for driving conversions.
- G2 reviewers indicate that Insider One's robust analytics and reporting tools provide deeper insights into user behavior, which is crucial for optimizing marketing strategies. Nosto users, while satisfied with their analytics, often express a desire for more advanced reporting capabilities to better inform their decisions.
Pricing
Entry-Level Pricing
Insider One
No pricing availableNosto
experience.AI™
Contact Us
Per Year
experience.AI™ is the core of Nosto’s Commerce Experience Platform (CXP). Through experience.AI™, we are able to help brands enrich and connect customer, product, and content data in real-time so they can action it across their site and deliver personalized and authentic online experiences.
- Artificial Intelligence (AI)
- Business Intelligence (BI)
- Dynamic Targeting
Free Trial
Insider One
Free Trial is available
Nosto
No trial information availableRatings
Meets Requirements
9.4
1,142
8.9
185
Ease of Use
9.4
1,154
8.4
188
Ease of Setup
9.0
612
7.9
103
Ease of Admin
9.1
312
8.5
95
Quality of Support
9.6
1,139
9.4
187
Has the product been a good partner in doing business?
9.5
313
9.3
96
Product Direction (% positive)
9.8
1,096
9.5
174
Features by Category
Email Marketing
9.6
513
Not enough data
9.6
492
Not enough data
9.6
495
Not enough data
9.6
436
Not enough data
Online Marketing
Feature Not Available
Not enough data
9.6
532
Not enough data
9.6
547
Not enough data
9.5
536
Not enough data
Feature Not Available
Not enough data
Lead Management
9.5
506
Not enough data
9.5
504
Not enough data
9.6
551
Not enough data
Feature Not Available
Not enough data
9.5
483
Not enough data
9.5
448
Not enough data
9.5
487
Not enough data
9.5
471
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
9.4
442
Not enough data
9.4
453
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
9.4
533
Not enough data
9.4
528
Not enough data
9.4
522
Not enough data
9.4
519
Not enough data
9.1
422
Not enough data
Platform
9.5
529
Not enough data
9.5
278
Not enough data
9.6
508
Not enough data
9.5
445
Not enough data
9.4
450
Not enough data
9.5
491
Not enough data
9.4
431
Not enough data
Agentic AI - Marketing Automation
8.9
25
Not enough data
8.9
25
Not enough data
8.9
25
Not enough data
8.8
25
Not enough data
8.8
25
Not enough data
8.8
24
Not enough data
Integration
9.4
500
Not enough data
9.4
499
Not enough data
9.4
461
Not enough data
Visitor Behavior
9.5
582
8.3
79
|
Verified
9.6
600
8.7
86
|
Verified
9.5
545
8.2
71
|
Verified
Templates
9.5
561
7.7
70
|
Verified
9.5
605
8.2
84
|
Verified
9.6
598
8.3
76
|
Verified
Personalization
9.6
590
9.2
94
|
Verified
9.5
577
8.6
73
|
Verified
9.6
587
7.9
59
|
Verified
9.4
521
7.5
44
|
Verified
9.5
571
8.6
60
|
Verified
9.6
573
9.2
77
|
Verified
9.6
598
8.4
60
|
Verified
9.6
586
8.3
42
|
Verified
Multichannel
9.6
590
8.9
77
|
Verified
9.5
526
8.0
61
|
Verified
9.6
588
8.6
69
|
Verified
Administration
9.6
582
8.3
40
|
Verified
9.4
601
7.8
67
|
Verified
9.5
577
8.2
53
|
Verified
9.4
579
8.3
55
|
Verified
Agentic AI - E-Commerce Personalization
8.3
20
Not enough data
8.2
20
Not enough data
Segmentation
9.7
602
9.2
10
9.6
582
Feature Not Available
Targeting
9.6
595
8.1
9
9.6
565
8.3
7
Triggered Content
9.5
503
9.0
5
9.5
500
8.8
7
9.7
554
8.6
7
Personalized Content
9.6
540
8.5
11
9.6
518
Feature Not Available
9.6
578
8.0
9
Agentic AI - Personalization Engines
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
Text Messaging
9.6
86
Not enough data
9.4
80
Not enough data
9.5
81
Not enough data
9.4
82
Not enough data
9.4
86
Not enough data
9.4
84
Not enough data
9.5
87
Not enough data
9.4
82
Not enough data
SMS Platform
9.4
85
Not enough data
9.5
86
Not enough data
9.3
80
Not enough data
Feature Not Available
Not enough data
9.3
86
Not enough data
9.3
85
Not enough data
Agentic AI - SMS Marketing
8.9
21
Not enough data
8.8
21
Not enough data
8.7
21
Not enough data
8.8
21
Not enough data
8.8
22
Not enough data
8.6
22
Not enough data
Data Sourcing
9.5
584
|
Verified
Not enough data
9.5
572
|
Verified
Not enough data
9.6
379
Not enough data
9.5
601
|
Verified
Not enough data
Intelligence
9.4
607
|
Verified
Not enough data
9.4
577
|
Verified
Not enough data
9.6
568
|
Verified
Not enough data
Merchandising
Not enough data
8.9
38
Not enough data
8.0
22
Not enough data
8.5
26
Not enough data
8.1
19
Not enough data
8.6
23
Analytics
Not enough data
8.2
34
Not enough data
8.5
32
Administration
Not enough data
8.5
32
Not enough data
8.2
36
Platform Basics
9.5
656
|
Verified
Not enough data
9.5
655
|
Verified
Not enough data
Platform Data
9.4
639
|
Verified
Not enough data
9.4
617
|
Verified
Not enough data
9.3
652
|
Verified
Not enough data
9.3
619
Not enough data
Platform Additional Functionality
9.5
623
|
Verified
Not enough data
9.5
618
|
Verified
Not enough data
9.4
606
Not enough data
Agentic AI - Customer Journey Analytics
8.7
36
Not enough data
8.6
35
Not enough data
8.6
34
Not enough data
8.7
33
Not enough data
Search Setup
9.5
57
7.9
12
9.6
58
7.6
12
9.5
56
8.1
13
9.6
54
7.9
12
Product Discovery
9.7
61
8.5
14
9.6
59
Feature Not Available
9.5
59
8.8
14
9.6
53
8.2
12
9.7
57
8.3
13
Integration
9.6
61
8.5
14
9.7
55
8.1
8
9.6
57
8.5
10
Computing
Not enough data
7.3
19
Not enough data
8.3
20
Not enough data
6.2
25
Experimental Design
Not enough data
8.1
22
Not enough data
8.2
17
Not enough data
8.1
18
Analytics
Not enough data
7.9
26
Not enough data
Feature Not Available
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Social Shopping
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visual UGC
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support
Not enough data
Not enough data
Not enough data
Not enough data
Performance
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
50
Not enough data
9.5
54
Not enough data
9.5
50
Not enough data
9.5
51
Not enough data
9.5
49
Not enough data
9.2
49
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.6
51
Not enough data
9.5
49
Not enough data
9.4
48
Not enough data
9.3
47
Not enough data
Conversational AI - Conversational Commerce Platforms
8.3
16
Not enough data
8.7
13
Not enough data
8.2
15
Not enough data
Feature Not Available
Not enough data
8.2
14
Not enough data
Platform integration - Conversational Commerce Platforms
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Feature Not Available
Not enough data
8.7
13
Not enough data
Agentic AI - Personalization
8.8
33
Not enough data
8.8
32
Not enough data
8.7
32
Not enough data
8.6
31
Not enough data
8.8
32
Not enough data
8.7
33
Not enough data
Analysis
9.3
625
Not enough data
9.4
697
Not enough data
9.3
558
|
Verified
Not enough data
9.4
603
|
Verified
Not enough data
Campaigns
9.4
581
|
Verified
Not enough data
9.7
700
|
Verified
Not enough data
9.4
487
Not enough data
9.2
487
Not enough data
9.6
574
|
Verified
Not enough data
9.6
660
|
Verified
Not enough data
Engagement
9.6
628
Not enough data
Platform
9.6
676
Not enough data
9.4
627
|
Verified
Not enough data
9.5
548
Not enough data
Agentic AI - Mobile Marketing
9.1
32
Not enough data
9.0
31
Not enough data
9.0
31
Not enough data
9.0
30
Not enough data
9.0
30
Not enough data
9.0
31
Not enough data
Categories
Categories
Shared Categories
Insider One and Nosto are categorized as E-Commerce Search, Personalization Engines, and E-Commerce Personalization
Unique Categories
Insider One is categorized as Personalization, Customer Journey Analytics, Customer Data Platform (CDP), Mobile Marketing, Marketing Automation, SMS Marketing, WhatsApp Marketing, and Conversational Commerce Platforms
Nosto is categorized as A/B Testing, E-Merchandising, User-Generated Content, and Social Commerce Platforms
Reviews
Reviewers' Company Size
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Nosto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
26.3%
Apparel & Fashion
10.1%
Cosmetics
4.0%
Food & Beverages
3.8%
Marketing and Advertising
3.7%
Other
52.0%
Retail
36.7%
Apparel & Fashion
19.5%
Consumer Goods
4.9%
Marketing and Advertising
3.5%
Health, Wellness and Fitness
3.1%
Other
32.3%
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
How is SearchNode unique in search market?
1 Comment
Official Response from SearchNode
Being founded in 2013, SearchNode has innovated a lot, to reach the best product-market fit by bringing most of the value for clients. Read here how are we...Read more
What's the implementation of SearchNode?
1 Comment
Official Response from SearchNode
SearchNode builds tailored-made search solutions for medium-big ecommerce companies. Client's only tasks are to provide a data export (feed or API) and...Read more
how do i integrate this in every search including in client desktop?
1 Comment
Official Response from SearchNode
SearchNode creates custom-built search solutions; thus, it means that SearchNodes search engineers are implementing it. The client's only task is to...Read more
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