Compare HubSpot Marketing Hub and SocialPilot
At a Glance
Market Segments
Small-Business (51.6% of reviews)
Small-Business (87.0% of reviews)
Entry-Level Pricing
$0.00
$30.00 Per Month
HubSpot Marketing Hub
Star Rating
(14,719)4.4 out of 5
Market Segments
Small-Business (51.6% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plans
SocialPilot
Star Rating
(844)4.5 out of 5
Market Segments
Small-Business (87.0% of reviews)
Pros & Cons
Entry-Level Pricing
$30.00 Per Month
Free Trial is available
Browse all 4 pricing plans
Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that HubSpot Marketing Hub excels in user experience, with many praising its intuitive UI and drag-and-drop builder that simplifies the creation of engaging content. Users appreciate how easy it is to build dashboards and reports without complex setups.
- Users say SocialPilot shines in managing multiple social media accounts from a single dashboard, making it a time-saving tool for those handling various platforms. Reviewers highlight its clean content scheduling solution that facilitates post creation efficiently.
- According to verified reviews, HubSpot Marketing Hub has a significantly higher overall satisfaction score, reflecting its strong automation capabilities and ease of use. Users find it more intuitive compared to other platforms, which enhances their marketing efforts.
- Reviewers mention that while SocialPilot is easy to use, it may not offer the same depth of features as HubSpot. Users appreciate its straightforward approach but note that it lacks some advanced functionalities that could enhance their marketing strategies.
- G2 reviewers highlight that HubSpot Marketing Hub's support quality is commendable, with users reporting positive experiences in resolving issues quickly. This level of support is crucial for businesses that rely on timely assistance for their marketing needs.
- Users indicate that SocialPilot's pricing is more accessible for small businesses, making it an attractive option for those on a budget. However, they also note that this lower entry price comes with trade-offs in terms of advanced features and integrations compared to HubSpot.
Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
SocialPilot
Essentials
$30.00
Per Month
Built for professionals who work independently.
- 7 Social Media Accounts
- 500 AI Credits
- Content Library
Free Trial
HubSpot Marketing Hub
Free Trial is available
SocialPilot
Free Trial is available
Ratings
Meets Requirements
8.5
9,875
8.8
653
Ease of Use
8.6
11,561
9.1
664
Ease of Setup
8.1
7,260
9.1
467
Ease of Admin
8.5
5,032
9.1
424
Quality of Support
8.7
9,336
8.9
534
Has the product been a good partner in doing business?
8.7
4,950
9.2
411
Product Direction (% positive)
8.9
9,492
9.3
646
Features by Category
Email Marketing
8.8
5633
|
Verified
Not enough data
8.9
5474
|
Verified
Not enough data
8.6
5416
|
Verified
Not enough data
8.8
5152
|
Verified
Not enough data
Online Marketing
8.5
5310
|
Verified
Not enough data
8.2
4584
|
Verified
Not enough data
8.1
4303
|
Verified
Not enough data
8.1
4816
|
Verified
Not enough data
8.1
4465
|
Verified
Not enough data
Lead Management
8.5
5067
|
Verified
Not enough data
8.1
4754
|
Verified
Not enough data
8.4
4874
|
Verified
Not enough data
8.0
4370
|
Verified
Not enough data
8.4
4829
|
Verified
Not enough data
8.2
4546
|
Verified
Not enough data
8.4
4506
|
Verified
Not enough data
8.4
4570
|
Verified
Not enough data
Campaign Management
8.2
4124
|
Verified
Not enough data
7.9
3692
|
Verified
Not enough data
7.9
3638
|
Verified
Not enough data
7.2
2776
|
Verified
Not enough data
Social
7.7
3733
|
Verified
Not enough data
8.1
4137
|
Verified
Not enough data
8.1
4132
|
Verified
Not enough data
8.0
3986
|
Verified
Not enough data
7.7
3211
|
Verified
Not enough data
Reporting & Analytics
8.3
5253
|
Verified
Not enough data
8.0
4832
|
Verified
Not enough data
7.6
3987
|
Verified
Not enough data
7.6
3670
|
Verified
Not enough data
7.7
4074
|
Verified
Not enough data
Platform
7.9
3550
|
Verified
Not enough data
8.5
3610
|
Verified
Not enough data
8.7
3502
|
Verified
Not enough data
8.0
2472
|
Verified
Not enough data
7.4
2369
|
Verified
Not enough data
8.6
3347
|
Verified
Not enough data
7.9
2544
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.8
297
Not enough data
6.8
288
Not enough data
6.8
292
Not enough data
6.6
290
Not enough data
6.6
290
Not enough data
6.7
293
Not enough data
Integration
8.4
3531
|
Verified
Not enough data
8.0
3219
|
Verified
Not enough data
8.1
3011
|
Verified
Not enough data
Social Analytics
Not enough data
7.2(won by default)
67
Not enough data
8.1(won by default)
168
Not enough data
8.5(won by default)
200
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8(won by default)
150
Not enough data
Feature Not Available
Reports & Dashboards
Not enough data
7.3(won by default)
80
Not enough data
8.2(won by default)
170
Not enough data
8.7(won by default)
159
Not enough data
8.3(won by default)
130
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
7.7
1153
|
Verified
Not enough data
7.9
1189
Not enough data
8.1
1244
Not enough data
Lead Management
8.3
1331
Not enough data
7.5
1154
Not enough data
8.0
1209
Not enough data
Marketing Campaigns
7.9
1175
Not enough data
7.3
1061
Not enough data
7.5
1117
Not enough data
7.8
1103
|
Verified
Not enough data
8.1
1266
Not enough data
Campaign Execution
7.8
1154
Not enough data
7.8
1088
Not enough data
7.7
1031
Not enough data
8.7
1404
Not enough data
Agentic AI - Account Data Management
6.3
89
Not enough data
6.7
89
Not enough data
6.5
88
Not enough data
6.7
89
Not enough data
6.4
90
Not enough data
Messenger
8.0
1215
|
Verified
Not enough data
7.4
1043
|
Verified
Not enough data
7.9
1258
|
Verified
Not enough data
7.8
1180
|
Verified
Not enough data
Channels
8.0
1443
|
Verified
Not enough data
8.2
1420
|
Verified
Not enough data
7.1
840
Not enough data
6.8
737
|
Verified
Not enough data
7.4
796
|
Verified
Not enough data
Customers
8.2
1487
|
Verified
Not enough data
8.2
1473
|
Verified
Not enough data
8.3
1619
|
Verified
Not enough data
8.4
1572
|
Verified
Not enough data
8.2
1474
|
Verified
Not enough data
Agentic AI - Conversational Marketing
6.6
67
Not enough data
6.5
67
Not enough data
6.7
68
Not enough data
6.4
67
Not enough data
6.5
67
Not enough data
6.6
67
Not enough data
6.6
69
Not enough data
Design and Customization
6.8
85
Not enough data
7.6
83
Not enough data
7.8
85
Not enough data
7.7
83
Not enough data
Campaigns
7.4
80
Not enough data
7.5
79
Not enough data
7.6
80
Not enough data
7.6
77
Not enough data
Integrations
8.0
81
Not enough data
7.1
74
Not enough data
6.9
68
Not enough data
7.5
76
Not enough data
Generative AI
6.4
75
Not enough data
Agentic AI - Vulnerability Scanner
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Attribution Modeling
8.0
283
Not enough data
7.7
277
Not enough data
7.2
255
Not enough data
7.3
249
Not enough data
6.9
246
Not enough data
7.4
259
Not enough data
Agentic AI - Attribution
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Not enough data
Marketing
7.8
255
Not enough data
7.2
236
Not enough data
8.2
282
Not enough data
8.3
289
Not enough data
Reporting
8.4
311
Not enough data
8.3
295
Not enough data
8.1
301
Not enough data
Platform Basics
8.5
242
Not enough data
8.5
242
Not enough data
8.4
241
Not enough data
8.1
26
Not enough data
8.0
25
Not enough data
Platform Data
8.2
236
Not enough data
7.9
232
Not enough data
Platform Additional Functionality
8.3
257
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.0
28
Not enough data
7.1
28
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Not enough data
Artificial Intelligence
7.0
25
Not enough data
7.3
25
Not enough data
Platform Basics
8.2
558
Not enough data
8.5
640
Not enough data
Platform Reporting
8.4
656
Not enough data
8.6
699
Not enough data
Platform Basics
Not enough data
8.8
155
Not enough data
7.7
130
Not enough data
6.9
117
Not enough data
Feature Not Available
Not enough data
8.3
140
Not enough data
7.9
136
Content Planning
Not enough data
8.6
154
Not enough data
7.6
117
Not enough data
9.3
159
Marketing Campaign Performance
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Marketing Calendar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other Features
Not enough data
7.8
122
Not enough data
7.8
142
Content & Collaboration
8.3
1275
8.9
442
8.3
1330
8.0
250
8.1
1020
7.6
312
8.3
1094
7.9
310
8.7
1408
8.6
379
8.3
969
8.3
389
Social Management
8.2
2195
8.0
479
8.6
2373
9.2
537
8.4
2107
8.0
292
8.3
2254
8.0
337
8.0
1675
7.1
295
8.2
956
8.4
328
7.3
325
8.3
129
Agentic AI - Social Media Management
6.7
73
9.3
5
6.9
70
9.3
5
7.0
72
9.0
5
6.8
69
9.0
5
7.0
72
Not enough data
7.0
72
Not enough data
6.9
74
Not enough data
Platform Basics
8.1
430
Not enough data
8.0
441
Not enough data
Platform Data
8.0
438
Not enough data
7.9
436
Not enough data
8.5
488
Not enough data
8.2
440
Not enough data
Platform Additional Functionality
8.0
424
Not enough data
8.2
444
Not enough data
8.2
440
Not enough data
Agentic AI - Customer Journey Analytics
6.6
86
Not enough data
6.8
85
Not enough data
6.7
86
Not enough data
6.8
86
Not enough data
Platform Interoperability
8.0
593
Not enough data
Agentic AI - Social Media Advertising
7.0
62
Not enough data
7.1
61
Not enough data
6.9
58
Not enough data
7.0
62
Not enough data
7.0
62
Not enough data
7.4
68
Not enough data
Social Functionality
8.1
1311
Not enough data
Campaign Management
8.3
1330
Not enough data
8.2
1265
Not enough data
8.2
1190
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1085
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1117
Not enough data
8.0
1067
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.3
1191
Not enough data
8.2
1110
Not enough data
8.0
1006
Not enough data
8.0
983
Not enough data
Platform
8.3
1162
Not enough data
8.2
1309
Not enough data
8.8
1336
Not enough data
8.7
1359
Not enough data
8.6
1183
Not enough data
8.3
1308
Not enough data
8.6
1348
Not enough data
8.4
1054
Not enough data
8.4
1249
Not enough data
Responses
9.0
23
Not enough data
8.9
22
Not enough data
8.0
22
Not enough data
Automation - AI Agents
7.8
23
Not enough data
7.4
24
Not enough data
8.0
23
Not enough data
Feature Not Available
Not enough data
7.6
24
Not enough data
Platform
8.2
23
Not enough data
8.9
23
Not enough data
8.0
22
Not enough data
Autonomy - AI Agents
Feature Not Available
Not enough data
7.1
23
Not enough data
7.5
23
Not enough data
Feature Not Available
Not enough data
Generative AI
8.3
24
Not enough data
7.9
24
Not enough data
Page Customization
8.4
1358
|
Verified
Not enough data
7.9
1397
|
Verified
Not enough data
7.8
1281
|
Verified
Not enough data
8.1
1319
|
Verified
Not enough data
Page Optimization
8.1
1185
|
Verified
Not enough data
8.0
1293
|
Verified
Not enough data
8.2
1333
|
Verified
Not enough data
7.8
1222
|
Verified
Not enough data
Integrations
7.4
756
|
Verified
Not enough data
8.7
1248
|
Verified
Not enough data
8.5
1245
|
Verified
Not enough data
Generative AI
7.1
349
Not enough data
Agentic AI - Landing Page Builders
6.5
85
Not enough data
Agentic AI - Account-Based Analytics
6.9
77
Not enough data
7.2
77
Not enough data
6.9
77
Not enough data
7.1
78
Not enough data
7.1
77
Not enough data
Lead Intelligence
8.0
793
Not enough data
8.3
826
Not enough data
8.3
844
Not enough data
Lead Management
8.4
912
Not enough data
7.7
781
Not enough data
8.1
851
Not enough data
Marketing Campaigns
8.0
813
Not enough data
7.6
719
Not enough data
7.8
779
Not enough data
8.0
775
Not enough data
8.2
889
Not enough data
8.1
830
Not enough data
Agentic AI - Content Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Planning
Not enough data
8.6
233
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
In-House Management
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.7
2241
|
Verified
Not enough data
8.3
2682
|
Verified
Not enough data
8.0
2453
|
Verified
Not enough data
8.5
2479
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2877
|
Verified
Not enough data
8.4
3126
|
Verified
Not enough data
7.8
2376
|
Verified
Not enough data
8.1
2563
|
Verified
Not enough data
8.0
2394
|
Verified
Not enough data
7.5
540
Not enough data
Agentic AI - Marketing Analytics
6.7
172
Not enough data
6.9
167
Not enough data
6.6
166
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and SocialPilot are categorized as Social Media Management
Unique Categories
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Marketing Automation, AI Agents For Business Operations, and Account-Based Web and Content Experiences
SocialPilot is categorized as Marketing Calendar, Content Distribution, Online Reputation Management, Social Media Analytics, and Social Media Suites
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SocialPilot
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.7%
Financial Services
4.9%
Education Management
2.5%
Other
52.3%
Marketing and Advertising
38.1%
Information Technology and Services
4.0%
Non-Profit Organization Management
3.8%
Real Estate
3.6%
Computer Software
2.2%
Other
48.3%
Alternatives
Discussions
What is HubSpot marketing hub?
6 Comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
RR
It's so easy that it's actually automated. You set the parameters at on-boarding but you can always make changes as needed.Read more
Can I use it to schedule Facebook page posts?
5 Comments
JB
Hi Scott
Yes you can definitely schedule Facebook page posts with SocialPilot. Read more
When will the Canva component work on Sarari and have you considered adding scheduled stories?
3 Comments
JT
The scheduled stories would be a nice featureRead more
