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Compare HubSpot Marketing Hub and SocialPilot 
Featured Products
At a Glance
Market Segments
Small-Business (51.5% of reviews)
Small-Business (87.0% of reviews)
Entry-Level Pricing
$0.00
$30.00 Per Month
HubSpot Marketing Hub
Star Rating
(14,402)4.4 out of 5
Market Segments
Small-Business (51.5% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSocialPilot
Star Rating
(840)4.5 out of 5
Market Segments
Small-Business (87.0% of reviews)
Pros & Cons
Entry-Level Pricing
$30.00 Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that HubSpot Marketing Hub excels in overall user satisfaction, boasting a significantly higher G2 Score compared to SocialPilot. Users appreciate its ability to connect various business aspects seamlessly, enhancing their marketing efforts.
- Users say that HubSpot Marketing Hub offers a more comprehensive feature set, particularly in data management and email sequencing, which many find invaluable for their marketing strategies. This contrasts with SocialPilot, which, while effective, is often seen as more focused on social media management.
- Reviewers mention that SocialPilot shines in its ease of use, particularly for small businesses managing multiple social media accounts. Users highlight its clean dashboard and efficient content scheduling capabilities, making it a time-saving tool for social media management.
- According to verified reviews, HubSpot Marketing Hub's implementation process is generally praised for its intuitive onboarding, although some users note that it can be complex due to its extensive features. In comparison, SocialPilot is recognized for its straightforward setup, making it a go-to for users seeking simplicity.
- Users highlight that both platforms provide solid support, but SocialPilot edges out slightly with higher ratings in quality of support and user satisfaction. Many users appreciate the responsive assistance they receive, which enhances their overall experience with the tool.
- Reviewers note that while HubSpot Marketing Hub offers robust analytics and campaign optimization features, SocialPilot's strength lies in its social publishing capabilities, which users find particularly effective for managing and scheduling posts across various platforms.
Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
SocialPilot
Essentials
$30.00
Per Month
Built for professionals who work independently.
- 7 Social Media Accounts
- 500 AI Credits
- Content Library
Free Trial
HubSpot Marketing Hub
Free Trial is available
SocialPilot
Free Trial is available
Ratings
Meets Requirements
8.5
9,681
8.8
651
Ease of Use
8.6
11,363
9.1
661
Ease of Setup
8.1
7,077
9.1
464
Ease of Admin
8.5
4,980
9.1
424
Quality of Support
8.7
9,155
8.9
532
Has the product been a good partner in doing business?
8.7
4,897
9.2
411
Product Direction (% positive)
8.8
9,322
9.3
643
Features by Category
Email Marketing
8.8
5562
|
Verified
Not enough data
8.9
5419
|
Verified
Not enough data
8.6
5394
|
Verified
Not enough data
8.8
5110
|
Verified
Not enough data
Online Marketing
8.5
5264
|
Verified
Not enough data
8.2
4569
|
Verified
Not enough data
8.1
4290
|
Verified
Not enough data
8.1
4811
|
Verified
Not enough data
8.1
4451
|
Verified
Not enough data
Lead Management
8.5
5015
|
Verified
Not enough data
8.1
4736
|
Verified
Not enough data
8.4
4848
|
Verified
Not enough data
8.0
4355
|
Verified
Not enough data
8.4
4797
|
Verified
Not enough data
8.2
4522
|
Verified
Not enough data
8.4
4496
|
Verified
Not enough data
8.4
4518
|
Verified
Not enough data
Campaign Management
8.2
4097
|
Verified
Not enough data
7.9
3681
|
Verified
Not enough data
7.9
3628
|
Verified
Not enough data
7.2
2773
|
Verified
Not enough data
Social
7.7
3731
|
Verified
Not enough data
8.1
4136
|
Verified
Not enough data
8.1
4107
|
Verified
Not enough data
8.0
3982
|
Verified
Not enough data
7.7
3203
|
Verified
Not enough data
Reporting & Analytics
8.3
5178
|
Verified
Not enough data
8.0
4820
|
Verified
Not enough data
7.6
3971
|
Verified
Not enough data
7.5
3654
|
Verified
Not enough data
7.7
4066
|
Verified
Not enough data
Platform
7.9
3515
|
Verified
Not enough data
8.5
3545
|
Verified
Not enough data
8.7
3491
|
Verified
Not enough data
8.0
2469
|
Verified
Not enough data
7.4
2367
|
Verified
Not enough data
8.6
3325
|
Verified
Not enough data
7.9
2542
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.8
295
Not enough data
6.7
288
Not enough data
6.8
289
Not enough data
6.6
290
Not enough data
6.6
289
Not enough data
6.7
292
Not enough data
Integration
8.4
3514
|
Verified
Not enough data
8.0
3201
|
Verified
Not enough data
8.1
2987
|
Verified
Not enough data
Social Analytics
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
167
Not enough data
8.5(won by default)
199
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8(won by default)
149
Not enough data
Feature Not Available
Reports & Dashboards
Not enough data
Feature Not Available
Not enough data
8.2(won by default)
170
Not enough data
8.7(won by default)
159
Not enough data
8.3(won by default)
130
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
7.7
1154
|
Verified
Not enough data
7.9
1190
Not enough data
8.1
1240
Not enough data
Lead Management
8.3
1330
Not enough data
7.5
1155
Not enough data
8.0
1210
Not enough data
Marketing Campaigns
7.9
1175
Not enough data
7.3
1062
Not enough data
7.5
1118
Not enough data
7.8
1104
|
Verified
Not enough data
8.1
1266
Not enough data
Campaign Execution
7.8
1154
Not enough data
7.8
1089
Not enough data
7.7
1032
Not enough data
8.7
1403
Not enough data
Agentic AI - Account Data Management
6.3
90
Not enough data
6.7
90
Not enough data
6.6
89
Not enough data
6.7
90
Not enough data
6.4
90
Not enough data
Messenger
8.0
1215
|
Verified
Not enough data
7.4
1043
|
Verified
Not enough data
7.9
1257
|
Verified
Not enough data
7.8
1181
|
Verified
Not enough data
Channels
8.0
1442
|
Verified
Not enough data
8.1
1420
|
Verified
Not enough data
7.1
840
Not enough data
6.8
738
|
Verified
Not enough data
7.4
797
|
Verified
Not enough data
Customers
8.2
1487
|
Verified
Not enough data
8.2
1474
|
Verified
Not enough data
8.3
1619
|
Verified
Not enough data
8.4
1569
|
Verified
Not enough data
8.2
1475
|
Verified
Not enough data
Agentic AI - Conversational Marketing
6.6
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.4
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.6
69
Not enough data
Design and Customization
6.8
85
Not enough data
7.6
83
Not enough data
7.8
85
Not enough data
7.7
83
Not enough data
Campaigns
7.4
80
Not enough data
7.5
79
Not enough data
7.5
78
Not enough data
7.6
76
Not enough data
Integrations
8.0
80
Not enough data
7.1
74
Not enough data
6.9
68
Not enough data
7.5
76
Not enough data
Generative AI
6.4
75
Not enough data
Agentic AI - Vulnerability Scanner
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Attribution Modeling
8.0
282
Not enough data
7.7
275
Not enough data
7.2
255
Not enough data
7.3
249
Not enough data
6.9
246
Not enough data
7.4
259
Not enough data
Agentic AI - Attribution
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Not enough data
Marketing
7.8
254
Not enough data
7.2
236
Not enough data
8.2
281
Not enough data
8.3
287
Not enough data
Reporting
8.4
309
Not enough data
8.3
295
Not enough data
8.1
299
Not enough data
Platform Basics
8.5
242
Not enough data
8.5
242
Not enough data
8.4
242
Not enough data
8.2
26
Not enough data
8.1
25
Not enough data
Platform Data
8.2
236
Not enough data
7.9
232
Not enough data
Platform Additional Functionality
8.3
257
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.1
28
Not enough data
7.3
28
Not enough data
7.0
27
Not enough data
6.6
27
Not enough data
7.0
27
Not enough data
Artificial Intelligence
7.1
25
Not enough data
7.5
25
Not enough data
Platform Basics
8.2
558
Not enough data
8.5
640
Not enough data
Platform Reporting
8.4
656
Not enough data
8.6
699
Not enough data
Platform Basics
Not enough data
8.8
155
Not enough data
7.7
130
Not enough data
6.9
117
Not enough data
Feature Not Available
Not enough data
8.3
139
Not enough data
7.9
136
Content Planning
Not enough data
8.6
153
Not enough data
7.6
117
Not enough data
9.3
157
Marketing Campaign Performance
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Marketing Calendar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other Features
Not enough data
7.8
122
Not enough data
7.8
141
Content & Collaboration
8.3
1275
8.9
439
8.3
1329
8.0
248
8.1
1020
7.6
311
8.3
1095
7.9
309
8.7
1406
8.6
377
8.3
967
8.3
388
Social Management
8.2
2192
8.0
476
8.6
2368
9.2
533
8.4
2105
7.9
290
8.3
2251
8.0
336
8.0
1672
7.1
294
8.2
952
8.4
327
7.3
326
8.3
128
Agentic AI - Social Media Management
6.7
73
Not enough data
6.9
70
Not enough data
7.0
72
Not enough data
6.8
69
Not enough data
7.0
72
Not enough data
7.0
72
Not enough data
6.9
74
Not enough data
Platform Basics
8.1
430
Not enough data
8.0
440
Not enough data
Platform Data
8.0
437
Not enough data
7.9
433
Not enough data
8.5
484
Not enough data
8.2
438
Not enough data
Platform Additional Functionality
8.0
424
Not enough data
8.2
444
Not enough data
8.2
439
Not enough data
Agentic AI - Customer Journey Analytics
6.6
86
Not enough data
6.8
85
Not enough data
6.7
86
Not enough data
6.8
86
Not enough data
Platform Interoperability
8.0
594
Not enough data
Agentic AI - Social Media Advertising
7.0
63
Not enough data
7.2
62
Not enough data
7.0
59
Not enough data
7.0
62
Not enough data
7.0
63
Not enough data
7.4
68
Not enough data
Social Functionality
8.1
1312
Not enough data
Campaign Management
8.3
1329
Not enough data
8.2
1266
Not enough data
8.2
1191
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1086
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1118
Not enough data
8.0
1068
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.3
1193
Not enough data
8.2
1111
Not enough data
8.0
1007
Not enough data
8.0
984
Not enough data
Platform
8.3
1163
Not enough data
8.2
1310
Not enough data
8.8
1337
Not enough data
8.7
1360
Not enough data
8.6
1184
Not enough data
8.3
1310
Not enough data
8.6
1349
Not enough data
8.4
1055
Not enough data
8.4
1249
Not enough data
Responses
9.0
24
Not enough data
8.9
23
Not enough data
8.0
23
Not enough data
Automation - AI Agents
7.6
24
Not enough data
7.3
25
Not enough data
8.1
24
Not enough data
Feature Not Available
Not enough data
7.6
24
Not enough data
Platform
8.2
24
Not enough data
8.7
24
Not enough data
7.8
23
Not enough data
Autonomy - AI Agents
Feature Not Available
Not enough data
7.2
24
Not enough data
7.6
24
Not enough data
Feature Not Available
Not enough data
Generative AI
8.3
24
Not enough data
7.9
24
Not enough data
Page Customization
8.4
1359
|
Verified
Not enough data
7.9
1398
|
Verified
Not enough data
7.8
1281
|
Verified
Not enough data
8.1
1319
|
Verified
Not enough data
Page Optimization
8.1
1186
|
Verified
Not enough data
8.0
1293
|
Verified
Not enough data
8.1
1332
|
Verified
Not enough data
7.8
1221
|
Verified
Not enough data
Integrations
7.4
756
|
Verified
Not enough data
8.7
1248
|
Verified
Not enough data
8.5
1245
|
Verified
Not enough data
Generative AI
7.1
350
Not enough data
Agentic AI - Landing Page Builders
6.5
85
Not enough data
Agentic AI - Account-Based Analytics
6.9
77
Not enough data
7.1
76
Not enough data
6.9
77
Not enough data
7.1
78
Not enough data
7.1
77
Not enough data
Lead Intelligence
8.0
791
Not enough data
8.3
825
Not enough data
8.3
842
Not enough data
Lead Management
8.4
909
Not enough data
7.7
781
Not enough data
8.1
851
Not enough data
Marketing Campaigns
8.0
814
Not enough data
7.6
719
Not enough data
7.8
779
Not enough data
8.0
775
Not enough data
8.2
886
Not enough data
8.1
830
Not enough data
Agentic AI - Content Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Planning
Not enough data
8.6
232
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
In-House Management
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.7
2237
|
Verified
Not enough data
8.3
2677
|
Verified
Not enough data
8.0
2447
|
Verified
Not enough data
8.5
2475
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2874
|
Verified
Not enough data
8.3
3117
|
Verified
Not enough data
7.8
2374
|
Verified
Not enough data
8.1
2561
|
Verified
Not enough data
8.0
2392
|
Verified
Not enough data
7.5
536
Not enough data
Agentic AI - Marketing Analytics
6.6
170
Not enough data
6.8
164
Not enough data
6.6
166
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and SocialPilot are categorized as Social Media Management
Unique Categories
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Marketing Automation, AI Agents For Business Operations, and Account-Based Web and Content Experiences
SocialPilot is categorized as Marketing Calendar, Content Distribution, Online Reputation Management, Social Media Analytics, and Social Media Suites
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SocialPilot
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.6%
Financial Services
5.0%
Education Management
2.5%
Other
52.3%
Marketing and Advertising
38.2%
Information Technology and Services
4.0%
Non-Profit Organization Management
3.9%
Real Estate
3.6%
Computer Software
2.2%
Other
48.1%
Alternatives
Discussions
What is HubSpot marketing hub?
6 Comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
5 Comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
Can I use it to schedule Facebook page posts?
5 Comments
Official Response from SocialPilot
Hi Scott,
SocialPilot is an excellent tool for you to schedule posts on all your Facebook Pages and also Facebook Groups. Here is some useful information...Read more
Anyone tried their management tools for running Facebook Ads yet?
3 Comments
NP
Hi Adam, I am glad you are using SocialPilot.
It's super easy to create and schedule Lead Ads as well as Boost post for Facebook using SocialPilot Ads...Read more
Is there a way to schedule Instagram / Facebook stories with this platform?
3 Comments
Official Response from SocialPilot
Hello Alexandra,
While you cannot schedule Facebook stories, SocialPilot helps you schedule Instagram Stories easily with the help of mobile reminders....Read more
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