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At a Glance
Market Segments
Small-Business (51.6% of reviews)
Mid-Market (47.8% of reviews)
Entry-Level Pricing
$0.00
Contact Vendor
HubSpot Marketing Hub
Star Rating
(14,262)4.5 out of 5
Market Segments
Small-Business (51.6% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansOptimizely Web Experimentation
Star Rating
(409)4.2 out of 5
Market Segments
Mid-Market (47.8% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Vendor
Learn more about Optimizely Web ExperimentationHubSpot Marketing Hub vs Optimizely Web Experimentation
When assessing the two solutions, reviewers found HubSpot Marketing Hub easier to use, set up, and administer. Reviewers also preferred doing business with HubSpot Marketing Hub overall.
- Reviewers felt that HubSpot Marketing Hub meets the needs of their business better than Optimizely Web Experimentation.
- When comparing quality of ongoing product support, reviewers felt that HubSpot Marketing Hub is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of HubSpot Marketing Hub over Optimizely Web Experimentation.
Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Optimizely Web Experimentation
Enterprise
Contact Vendor
Customized For Your Business.
Free Trial
HubSpot Marketing Hub
Free Trial is available
Optimizely Web Experimentation
No trial information availableRatings
Meets Requirements
8.5
9,582
8.4
296
Ease of Use
8.6
11,261
8.1
309
Ease of Setup
8.1
6,984
8.0
155
Ease of Admin
8.5
4,946
8.2
124
Quality of Support
8.7
9,066
8.0
252
Has the product been a good partner in doing business?
8.7
4,864
7.9
119
Product Direction (% positive)
8.8
9,219
7.8
271
Features by Category
Email Marketing
8.8
5519
|
Verified
Not enough data
8.9
5385
|
Verified
Not enough data
8.6
5379
|
Verified
Not enough data
8.8
5085
|
Verified
Not enough data
Online Marketing
8.5
5224
|
Verified
Not enough data
8.2
4556
|
Verified
Not enough data
8.1
4279
|
Verified
Not enough data
8.1
4803
|
Verified
Not enough data
8.1
4444
|
Verified
Not enough data
Lead Management
8.5
4988
|
Verified
Not enough data
8.1
4726
|
Verified
Not enough data
8.4
4836
|
Verified
Not enough data
8.0
4339
|
Verified
Not enough data
8.4
4773
|
Verified
Not enough data
8.2
4510
|
Verified
Not enough data
8.4
4484
|
Verified
Not enough data
8.4
4490
|
Verified
Not enough data
Campaign Management
8.2
4080
|
Verified
Not enough data
7.9
3669
|
Verified
Not enough data
7.9
3618
|
Verified
Not enough data
7.2
2766
|
Verified
Not enough data
Social
7.7
3724
|
Verified
Not enough data
8.1
4128
|
Verified
Not enough data
8.1
4095
|
Verified
Not enough data
8.0
3975
|
Verified
Not enough data
7.7
3196
|
Verified
Not enough data
Reporting & Analytics
8.3
5137
|
Verified
Not enough data
8.0
4806
|
Verified
Not enough data
7.6
3956
|
Verified
Not enough data
7.5
3643
|
Verified
Not enough data
7.7
4059
|
Verified
Not enough data
Platform
8.0
3493
|
Verified
Not enough data
8.5
3522
|
Verified
Not enough data
8.7
3482
|
Verified
Not enough data
8.0
2463
|
Verified
Not enough data
7.4
2363
|
Verified
Not enough data
8.6
3312
|
Verified
Not enough data
7.9
2535
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.8
287
Not enough data
6.8
285
Not enough data
6.8
285
Not enough data
6.6
286
Not enough data
6.6
285
Not enough data
6.7
287
Not enough data
Integration
8.4
3507
|
Verified
Not enough data
8.0
3190
|
Verified
Not enough data
8.1
2977
|
Verified
Not enough data
Lead Intelligence
7.7
1154
|
Verified
Not enough data
7.9
1188
Not enough data
8.1
1235
Not enough data
Lead Management
8.3
1326
Not enough data
7.5
1154
Not enough data
8.0
1210
Not enough data
Marketing Campaigns
7.9
1174
Not enough data
7.3
1062
Not enough data
7.5
1118
Not enough data
7.8
1103
|
Verified
Not enough data
8.1
1265
Not enough data
Campaign Execution
7.8
1154
Not enough data
7.8
1087
Not enough data
7.7
1032
Not enough data
8.7
1402
Not enough data
Agentic AI - Account Data Management
6.4
91
Not enough data
6.7
91
Not enough data
6.6
90
Not enough data
6.7
91
Not enough data
6.5
91
Not enough data
Messenger
8.0
1215
|
Verified
Not enough data
7.4
1043
|
Verified
Not enough data
7.9
1257
|
Verified
Not enough data
7.8
1181
|
Verified
Not enough data
Channels
8.0
1441
|
Verified
Not enough data
8.1
1420
|
Verified
Not enough data
7.1
840
Not enough data
6.8
738
|
Verified
Not enough data
7.4
797
|
Verified
Not enough data
Customers
8.2
1487
|
Verified
Not enough data
8.2
1474
|
Verified
Not enough data
8.3
1619
|
Verified
Not enough data
8.4
1569
|
Verified
Not enough data
8.2
1475
|
Verified
Not enough data
Agentic AI - Conversational Marketing
6.6
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.4
67
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.6
69
Not enough data
Visitor Behavior
Not enough data
7.8
24
|
Verified
Not enough data
8.5
26
|
Verified
Not enough data
7.6
22
|
Verified
Templates
Not enough data
7.8
24
|
Verified
Not enough data
8.3
23
|
Verified
Not enough data
8.4
24
|
Verified
Personalization
Not enough data
7.6
23
|
Verified
Not enough data
7.7
26
|
Verified
Not enough data
7.9
21
|
Verified
Not enough data
Feature Not Available
Not enough data
7.5
20
|
Verified
Not enough data
7.0
19
|
Verified
Not enough data
9.0
24
|
Verified
Not enough data
8.6
22
|
Verified
Multichannel
Not enough data
8.5
26
|
Verified
Not enough data
6.9
20
|
Verified
Not enough data
8.9
25
|
Verified
Administration
Not enough data
8.0
22
|
Verified
Not enough data
8.5
22
|
Verified
Not enough data
8.2
22
|
Verified
Not enough data
8.1
23
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
8.8
21
Not enough data
8.1
14
Targeting
Not enough data
7.6
21
Not enough data
7.8
20
Triggered Content
Not enough data
7.8
16
Not enough data
Feature Not Available
Not enough data
7.4
13
Personalized Content
Not enough data
8.0
15
Not enough data
8.1
16
Not enough data
8.7
18
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
9.3
5
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
7.2
6
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
6.8
85
Not enough data
7.5
82
Not enough data
7.7
84
Not enough data
7.7
83
Not enough data
Campaigns
7.4
80
Not enough data
7.5
79
Not enough data
7.5
78
Not enough data
7.6
76
Not enough data
Integrations
8.0
79
Not enough data
7.1
74
Not enough data
6.9
68
Not enough data
7.5
76
Not enough data
Generative AI
6.4
75
Not enough data
Agentic AI - Vulnerability Scanner
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Attribution Modeling
8.0
281
Not enough data
7.7
274
Not enough data
7.2
254
Not enough data
7.3
248
Not enough data
6.9
245
Not enough data
7.4
258
Not enough data
Agentic AI - Attribution
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Not enough data
Marketing
7.7
252
Not enough data
7.2
235
Not enough data
8.1
278
Not enough data
8.3
282
Not enough data
Reporting
8.4
307
Not enough data
8.3
293
Not enough data
8.1
296
Not enough data
Platform Basics
8.5
240
Not enough data
8.5
240
Not enough data
8.4
240
Not enough data
8.1
25
Not enough data
8.0
24
Not enough data
Platform Data
8.2
235
Not enough data
7.9
230
Not enough data
Platform Additional Functionality
8.3
256
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.0
27
Not enough data
7.2
27
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Not enough data
Artificial Intelligence
6.7
22
Not enough data
7.1
22
Not enough data
Platform Basics
8.2
556
Not enough data
8.5
638
Not enough data
Platform Reporting
8.4
654
Not enough data
8.6
697
Not enough data
Content & Collaboration
8.3(won by default)
1273
Not enough data
8.3(won by default)
1327
Not enough data
8.1(won by default)
1018
Not enough data
8.3(won by default)
1093
Not enough data
8.7(won by default)
1404
Not enough data
8.3(won by default)
965
Not enough data
Social Management
8.2(won by default)
2190
Not enough data
8.6(won by default)
2365
Not enough data
8.4(won by default)
2103
Not enough data
8.3(won by default)
2249
Not enough data
8.0(won by default)
1670
Not enough data
8.2(won by default)
950
Not enough data
7.3(won by default)
325
Not enough data
Agentic AI - Social Media Management
6.8(won by default)
72
Not enough data
7.0(won by default)
69
Not enough data
7.1(won by default)
71
Not enough data
6.8(won by default)
69
Not enough data
7.1(won by default)
71
Not enough data
7.0(won by default)
71
Not enough data
7.0(won by default)
73
Not enough data
Platform Basics
8.1
427
Not enough data
8.0
436
Not enough data
Platform Data
8.0
432
Not enough data
7.9
430
Not enough data
8.5
481
Not enough data
8.2
435
Not enough data
Platform Additional Functionality
8.0
420
Not enough data
8.2
441
Not enough data
8.2
436
Not enough data
Agentic AI - Customer Journey Analytics
6.6
84
Not enough data
6.7
83
Not enough data
6.7
84
Not enough data
6.8
84
Not enough data
Management
Not enough data
8.3
24
Not enough data
8.3
25
Not enough data
8.0
23
Functionality
Not enough data
8.0
25
Not enough data
8.5
26
Not enough data
7.6
26
Platform Interoperability
8.0
593
Not enough data
Agentic AI - Social Media Advertising
7.1
61
Not enough data
7.2
61
Not enough data
7.1
58
Not enough data
7.1
61
Not enough data
7.1
62
Not enough data
7.4
66
Not enough data
Social Functionality
8.2
1311
Not enough data
Campaign Management
8.3
1326
Not enough data
8.2
1264
Not enough data
8.2
1190
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1085
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1116
Not enough data
8.0
1067
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.3
1192
Not enough data
8.2
1110
Not enough data
8.0
1006
Not enough data
8.0
983
Not enough data
Platform
8.3
1160
Not enough data
8.2
1308
Not enough data
8.8
1334
Not enough data
8.8
1359
Not enough data
8.6
1183
Not enough data
8.3
1308
Not enough data
8.6
1346
Not enough data
8.4
1054
Not enough data
8.4
1248
Not enough data
Responses
9.0
24
Not enough data
8.9
23
Not enough data
8.0
23
Not enough data
Automation - AI Agents
7.6
24
Not enough data
7.3
25
Not enough data
8.1
24
Not enough data
Feature Not Available
Not enough data
7.6
24
Not enough data
Platform
8.2
24
Not enough data
8.7
24
Not enough data
7.8
23
Not enough data
Autonomy - AI Agents
Feature Not Available
Not enough data
7.2
24
Not enough data
7.6
24
Not enough data
Feature Not Available
Not enough data
Generative AI
8.3
24
Not enough data
7.9
24
Not enough data
Page Customization
8.4
1357
|
Verified
Not enough data
7.9
1395
|
Verified
Not enough data
7.9
1279
|
Verified
Not enough data
8.1
1317
|
Verified
Not enough data
Page Optimization
8.1
1182
|
Verified
Not enough data
8.0
1291
|
Verified
Not enough data
8.1
1330
|
Verified
Not enough data
7.8
1219
|
Verified
Not enough data
Integrations
7.4
754
|
Verified
Not enough data
8.7
1245
|
Verified
Not enough data
8.5
1243
|
Verified
Not enough data
Generative AI
7.1
347
Not enough data
Agentic AI - Landing Page Builders
6.5
84
Not enough data
Computing
Not enough data
7.9
67
Not enough data
6.4
61
Not enough data
6.9
72
Experimental Design
Not enough data
8.4
70
Not enough data
8.7
69
Not enough data
8.7
69
Analytics
Not enough data
8.2
68
Not enough data
5.8
62
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Account-Based Analytics
7.0
78
Not enough data
7.2
77
Not enough data
7.0
78
Not enough data
7.1
79
Not enough data
7.1
78
Not enough data
Lead Intelligence
8.0
791
Not enough data
8.3
825
Not enough data
8.3
841
Not enough data
Lead Management
8.4
909
Not enough data
7.7
781
Not enough data
8.1
851
Not enough data
Marketing Campaigns
8.0
813
Not enough data
7.6
719
Not enough data
7.8
779
Not enough data
8.0
775
Not enough data
8.2
886
Not enough data
8.1
830
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.7
2232
|
Verified
Not enough data
8.3
2671
|
Verified
Not enough data
8.0
2440
|
Verified
Not enough data
8.5
2472
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2869
|
Verified
Not enough data
8.3
3108
|
Verified
Not enough data
7.8
2371
|
Verified
Not enough data
8.1
2557
|
Verified
Not enough data
8.0
2389
|
Verified
Not enough data
7.5
533
Not enough data
Agentic AI - Marketing Analytics
6.7
169
Not enough data
6.9
162
Not enough data
6.6
164
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and Optimizely Web Experimentation share no categories
Unique Categories
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, Marketing Automation, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Optimizely Web Experimentation is categorized as Feature Management, Personalization Engines, E-Commerce Personalization, Customer Data Platform (CDP), A/B Testing, Configuration Management, and Personalization
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimizely Web Experimentation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.6%
Financial Services
5.0%
Education Management
2.5%
Other
52.3%
Computer Software
11.1%
Information Technology and Services
9.3%
Financial Services
9.1%
Retail
8.1%
Marketing and Advertising
8.1%
Other
54.4%
Alternatives
Discussions
What is HubSpot marketing hub?
6 Comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
5 Comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
How does A/B Testing work?
1 Comment
TS
A/B testing is when you have a least two variations of something you want to test. Typically you have a control (which may be the current variant) and then...Read more
What are some ways that I can use A/B testing?
1 Comment
TS
Testing is ongoing and endless. We test new features such as additional form fields in a lead form. We test multiple CTAs to decide which produces the best...Read more
Optimizely Web Experimentation has no more discussions with answers
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