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Compare HubSpot vs Marketo
See this
comparison of HubSpot vs. Marketo
based on data from user reviews. HubSpot rates 4.3/5 stars with 3,467 reviews. Marketo rates 4.1/5 stars with 1,799 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Marketing Hub Free
$0
Marketo Solution Bundles
Contact Us
 
Marketing Hub Starter
$50
/month
 
Marketing Hub Professional
$800
/month
 
Marketing Hub Enterprise
$3,200
/month
 
Free Trial
Free Trial Unavailable
HubSpot
Marketing Hub Free
$0
Marketing Hub Starter
$50/month
Marketing Hub Professional
$800/month
Marketing Hub Enterprise
$3,200/month
Free Trial
Marketo
Marketo Solution Bundles
Contact Us
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.5
8.2
Ease of Use
Ease of Use
8.4
7.1
Ease of Setup
Ease of Setup
8.0
6.4
Ease of Admin
Ease of Admin
8.5
7.6
Quality of Support
Quality of Support
8.7
7.2
Ease of Doing Business With
Ease of Doing Business With
8.7
7.6
Product Direction (% positive)
Product Direction (% positive)
8.6
7.9
Meets Requirements
HubSpot
8.5
Marketo
8.2
Ease of Use
HubSpot
8.4
Marketo
7.1
Ease of Setup
HubSpot
8.0
Marketo
6.4
Ease of Admin
HubSpot
8.5
Marketo
7.6
Quality of Support
HubSpot
8.7
Marketo
7.2
Ease of Doing Business With
HubSpot
8.7
Marketo
7.6
Product Direction (% positive)
HubSpot
8.6
Marketo
7.9

Features

Email Marketing
Automated Email Responses
HubSpot
8.8
Marketo
8.5
Building and Personalizing Emails
HubSpot
8.7
Marketo
8.2
Sending Outbound Emails
HubSpot
8.9
Marketo
8.7
Manage Email Deliverability
HubSpot
8.7
Marketo
8.0
Online Marketing
Mobile Optimized
HubSpot
8.4
Marketo
7.1
A/B Testing
HubSpot
8.2
Marketo
7.8
Dynamic Content
HubSpot
8.4
Marketo
7.7
Landing Pages and Forms
HubSpot
8.6
Marketo
7.7
Search Tracking and Optimization
HubSpot
8.3
Marketo
7.2
Lead Management
CRM Lead Integration
HubSpot
8.3
Marketo
8.2
Automated Alerts and Tasks
HubSpot
8.5
Marketo
8.2
Online Behavior Tracking
HubSpot
8.4
Marketo
7.9
Lead Nurturing
HubSpot
8.6
Marketo
8.3
Lead Scoring and Grading
HubSpot
8.1
Marketo
8.2
Segmentation
HubSpot
8.5
Marketo
8.2
Data Quality Management
HubSpot
8.2
Marketo
7.7
Marketing Lead Database
HubSpot
8.6
Marketo
8.5
Campaign Management
Budgeting
HubSpot
7.3
Marketo
6.6
Calendaring
HubSpot
8.0
Marketo
6.9
Event / Webinar Marketing
HubSpot
8.0
Marketo
8.3
Program Management
HubSpot
8.3
Marketo
8.3
Social
Social Ads
HubSpot
7.6
Marketo
7.1
Social Sharing
HubSpot
8.4
Marketo
7.2
Social Campaigns
HubSpot
8.3
Marketo
7.2
Social Engagement
HubSpot
8.2
Marketo
7.0
Social Listening
HubSpot
8.1
Marketo
6.8
Reporting & Analytics
Basic Reporting
HubSpot
8.3
Marketo
7.5
Revenue Analytics
HubSpot
7.5
Marketo
6.9
ROI Analytics
HubSpot
7.6
Marketo
6.9
Web Analytics
HubSpot
8.1
Marketo
7.0
SEO / Keyword Analytics
HubSpot
8.0
Marketo
6.4
Platform
Sandbox / Test Environments
HubSpot
7.4
Marketo
7.0
Customization
HubSpot
7.8
Marketo
7.6
Workflow Capability
HubSpot
8.4
Marketo
7.8
User, Role, and Access Management
HubSpot
8.6
Marketo
8.3
Internationalization
HubSpot
7.9
Marketo
7.4
Performance and Reliability
HubSpot
8.6
Marketo
7.5
Output Document Generation
HubSpot
8.1
Marketo
7.4
Integration
Data Import & Export Tools
HubSpot
8.4
Marketo
8.0
Integration APIs
HubSpot
8.1
Marketo
7.9
Breadth of Partner Applications
HubSpot
8.1
Marketo
8.1

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
55.9%
17.1%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
38.0%
58.6%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
6.1%
24.3%
HubSpot
Small-Business
55.9%
Mid-Market
38.0%
Enterprise
6.1%
Marketo
Small-Business
17.1%
Mid-Market
58.6%
Enterprise
24.3%

Reviewers' Industry

 
Marketing and Advertising
19.2%
Computer Software
28.2%
 
Computer Software
14.8%
Information Technology and Services
11.9%
 
Information Technology and Services
9.8%
Marketing and Advertising
11.8%
 
Internet
6.1%
Internet
7.3%
 
Financial Services
2.7%
Financial Services
4.6%
 
Other
47.3%
Other
36.1%
HubSpot
Marketing and Advertising
19.2%
Computer Software
14.8%
Information Technology and Services
9.8%
Internet
6.1%
Financial Services
2.7%
Other
47.3%
Marketo
Computer Software
28.2%
Information Technology and Services
11.9%
Marketing and Advertising
11.8%
Internet
7.3%
Financial Services
4.6%
Other
36.1%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Sandra A.
Administrator in Computer Software

In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...

Ben B.
Administrator in Information Technology and Services

I'm used Marketo, Hubspot, Pardot and Eloqua extensively. I have been admin over each of these systems for the last 6 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not. Marketo is...

Most Helpful Critical Review
Most Helpful Critical Review
Jeremy F.
User in Information Technology and Services

Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...

G2 User in Marketing and Advertising

Although their range of core features are okay, most of them are overly complicated, confusing and at times outright baffling. It actually seem to be a considered commercial strategy of Marketo to over complicate their product so they can take your money in...

 
HubSpot
Most Helpful Favorable Review
Sandra A.
Administrator in Computer Software

In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...

Most Helpful Critical Review
Jeremy F.
User in Information Technology and Services

Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...

Marketo
Most Helpful Favorable Review
Ben B.
Administrator in Information Technology and Services

I'm used Marketo, Hubspot, Pardot and Eloqua extensively. I have been admin over each of these systems for the last 6 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not. Marketo is...

Most Helpful Critical Review
G2 User in Marketing and Advertising

Although their range of core features are okay, most of them are overly complicated, confusing and at times outright baffling. It actually seem to be a considered commercial strategy of Marketo to over complicate their product so they can take your money in...

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Videos

 

The world has changed, and it's time to transform how you market and sell to match how people shop, buy, and share experiences online. That's why we built HubSpot. With HubSpot's award-winning inbound marketing and sales platform, you will attract more visitors, generate more leads, and delight more customers: all in one platform.

HubSpot offers a full stack of products for marketing, sales, and customer relationship management: powerful alone, and even better when used together.

Marketo Engagement Platform uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software -- including the world's first integrated solution for social marketing automation -- streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo Engagement Platform helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

HubSpot

The world has changed, and it's time to transform how you market and sell to match how people shop, buy, and share experiences online. That's why we built HubSpot. With HubSpot's award-winning inbound marketing and sales platform, you will attract more visitors, generate more leads, and delight more customers: all in one platform.

HubSpot offers a full stack of products for marketing, sales, and customer relationship management: powerful alone, and even better when used together.

Marketo

Marketo Engagement Platform uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software -- including the world's first integrated solution for social marketing automation -- streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo Engagement Platform helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

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