Compare Hotjar and Whatfix 
At a Glance
Market Segments
Small-Business (52.1% of reviews)
Enterprise (45.0% of reviews)
Entry-Level Pricing
Free 35 Daily sessions
No pricing available
Hotjar
Star Rating
(341)4.3 out of 5
Market Segments
Small-Business (52.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free 35 Daily sessions
Browse all 12 pricing plansWhatfix
Star Rating
(518)4.6 out of 5
Market Segments
Enterprise (45.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about WhatfixSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Whatfix excels in providing exceptional support, particularly during onboarding. Users appreciate the platform's intuitive design and the ongoing assistance that enhances their experience, making it a strong choice for organizations looking for a partner in digital adoption.
- Users say Hotjar stands out for its user-friendly interface and ease of setup. Many reviewers highlight the effectiveness of its heatmaps and session recordings, which offer clear insights into user behavior, making it a go-to tool for understanding website interactions.
- According to verified reviews, Whatfix is recognized for its powerful customization capabilities, allowing businesses to tailor the platform to their specific needs. This flexibility is particularly valued by enterprise users who require a solution that adapts to complex workflows.
- Reviewers mention that while Hotjar is easy to use, it primarily caters to small businesses, which may limit its appeal for larger enterprises seeking more robust features. Users appreciate its straightforward dashboard but may find it less comprehensive for advanced analytics.
- G2 reviewers highlight Whatfix's high satisfaction ratings, particularly in quality of support and product direction. Users feel that the platform is a reliable partner, with many noting the positive impact of its in-app guidance features on user engagement and training.
- Users indicate that Hotjar's combination of tools provides valuable insights into user behavior, but some feel it lacks the depth of analytics that larger organizations might need. The platform's focus on user feedback and behavior tracking is praised, yet it may not fully meet the requirements of more complex use cases.
Pricing
Entry-Level Pricing
Hotjar
Observe Basic
Free
35 Daily sessions
Visualize user behavior with Heatmaps and see what your users see with Recordings.
- Automatic data capture
- Unlimited heatmaps
- Up to 1,050 sessions/month
Whatfix
No pricing availableFree Trial
Hotjar
Free Trial is available
Whatfix
Free Trial is available
Ratings
Meets Requirements
8.6
261
8.8
352
Ease of Use
8.9
264
8.6
419
Ease of Setup
9.0
125
8.3
367
Ease of Admin
8.9
115
8.5
285
Quality of Support
8.6
179
9.7
352
Has the product been a good partner in doing business?
8.7
102
9.5
284
Product Direction (% positive)
8.1
257
9.7
336
Features by Category
Metrics
8.7
25
Not enough data
9.1
27
Not enough data
9.0
24
Not enough data
9.1
23
Not enough data
8.8
20
Not enough data
8.6
19
Not enough data
8.7
17
Not enough data
8.9
20
Not enough data
8.9
25
Not enough data
Reporting
Feature Not Available
Not enough data
8.9
19
Not enough data
Feature Not Available
Not enough data
8.1
20
Not enough data
8.5
19
Not enough data
8.2
17
Not enough data
8.8
21
Not enough data
Other
8.0
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
17
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.2
70
Not enough data
Feature Not Available
Not enough data
8.9
139
Not enough data
8.8
139
Not enough data
User Response Methods
8.8
47
|
Verified
Not enough data
8.9
41
|
Verified
Not enough data
8.8
15
Not enough data
8.7
26
Not enough data
8.3
30
|
Verified
Not enough data
Participant Selection
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
37
|
Verified
Not enough data
9.2
15
Not enough data
Insights
8.8
52
|
Verified
Not enough data
8.6
38
|
Verified
Not enough data
8.5
39
|
Verified
Not enough data
Generative AI
7.7
5
Not enough data
User Behavior
9.0
70
|
Verified
Not enough data
8.9
71
|
Verified
Not enough data
8.5
51
|
Verified
Not enough data
A/B Testing
9.1
36
|
Verified
Not enough data
8.8
36
Not enough data
8.8
52
|
Verified
Not enough data
8.8
36
|
Verified
Not enough data
Visitor Information
7.6
45
|
Verified
Not enough data
8.6
40
Not enough data
Agentic AI - Session Replay
8.8
7
Not enough data
User Analysis
Not enough data
8.0
158
Not enough data
8.1
174
User Support
Not enough data
8.2
167
Not enough data
8.0
144
Not enough data
8.0
144
Walkthrough Type
Not enough data
8.5
167
Not enough data
8.9
192
Platform Basics - Digital Adoption Platform
Not enough data
8.3
41
Not enough data
8.8
49
Analytics - Digital Adoption Platform
Not enough data
8.3
43
Functions - Digital Adoption Platform
Not enough data
8.4
46
Not enough data
8.7
54
Agentic AI - Digital Adoption Platform
Not enough data
7.2
29
Product Analytics
Not enough data
8.1
51
Not enough data
8.1
52
Not enough data
7.9
49
Not enough data
7.7
47
Feature Not Available
7.5
46
Feature Not Available
7.2
42
Feature Not Available
7.0
36
Not enough data
7.4
43
Agentic AI - Product Analytics
Not enough data
8.1
6
Not enough data
7.7
5
Not enough data
8.0
5
Not enough data
8.3
5
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
7.8
9
Not enough data
8.1
9
Not enough data
9.1
9
Not enough data
7.8
6
Not enough data
8.6
7
Not enough data
Feature Not Available
Not enough data
Administration
7.6
7
Not enough data
5.7
5
Not enough data
8.8
8
Not enough data
Generative AI
6.7
5
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience
9.0
10
Not enough data
9.2
10
Not enough data
9.0
10
Not enough data
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Performance
Feature Not Available
Not enough data
8.5
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feedback Management
Feature Not Available
Not enough data
8.7
10
Not enough data
8.6
11
Not enough data
Feedback Analysis
8.8
8
Not enough data
Feature Not Available
Not enough data
8.8
7
Not enough data
Feedback Sources
Feature Not Available
Not enough data
8.7
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.1
6
Not enough data
8.0
5
Not enough data
Survey Management
9.3
7
Not enough data
8.3
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Customization
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Insights
8.3
5
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
7.6
51
Self-Service Experience
Not enough data
8.9
150
Not enough data
8.8
143
Not enough data
8.2
95
Not enough data
7.0
68
Not enough data
8.2
84
Self-Service Platform
Not enough data
8.6
92
Not enough data
8.1
89
Not enough data
7.6
77
Not enough data
8.0
90
Agentic AI - Customer Self-Service
Not enough data
7.1
13
Not enough data
7.3
13
Not enough data
6.8
13
Not enough data
7.1
14
Not enough data
6.8
12
Not enough data
7.7
13
Not enough data
7.1
13
Agentic AI - Software Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.6
114
Not enough data
8.2
95
Not enough data
8.6
109
Not enough data
8.1
102
Not enough data
8.9
125
Not enough data
Reporting
9.3
153
Not enough data
9.0
147
Not enough data
8.7
127
Not enough data
7.9
106
Not enough data
Categories
Categories
Shared Categories
Hotjar and Whatfix are categorized as Product Analytics
Unique Categories
Hotjar is categorized as Feedback Analytics, Digital Experience Monitoring (DEM), Session Replay, User Research, Heatmap Tools, Software Testing, Survey, Digital Analytics, and E-Commerce Analytics
Whatfix is categorized as Digital Adoption Platform and Customer Self-Service
Reviews
Reviewers' Company Size
Hotjar
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Whatfix
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.8%
Computer Software
14.9%
Information Technology and Services
11.1%
Internet
9.5%
Retail
5.7%
Other
43.0%
Computer Software
15.7%
Information Technology and Services
13.9%
Financial Services
3.9%
Insurance
3.7%
Banking
3.3%
Other
59.6%
Discussions
What is Hotjar?
1 Comment
MN
https://boardsontop.com/longboard-size-chart/Read more
How is Hotjar different from Google Analytics?
1 Comment
AM
Hotjar has a better set of advanced tools to get a better look at heatmaps and visitor recordings. Where as Google Analytics majorly focuses on all the...Read more
What does Whatfix do?
3 Comments
GF
Overall, Whatfix aims to enhance user productivity, reduce support costs, and drive digital transformation within organizations.
How? Whatfix is a digital...Read more
What is the best way to showcase videos using the platform?
1 Comment
KE
Hi Christopher
I have added a video to the self-help tab.
You can do this if you have created the video and have it saved. I use Vimeo. Once you...Read more
Which of the following is a widget of Whatfix?
1 Comment
GF
Whatfix is a Digital Adoption Platform. The platform has several products and features.
Product Analytics is a product where a customer can see user...Read more
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