Compare Hotjar and Qualtrics Strategy & Research 
At a Glance
Market Segments
Small-Business (52.2% of reviews)
Enterprise (44.8% of reviews)
Entry-Level Pricing
Free 35 Daily sessions
No pricing available
Hotjar
Star Rating
(341)4.3 out of 5
Market Segments
Small-Business (52.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free 35 Daily sessions
Browse all 12 pricing plansQualtrics Strategy & Research
Star Rating
(3,000)4.4 out of 5
Market Segments
Enterprise (44.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Qualtrics Strategy & ResearchSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Qualtrics Strategy & Research excels in providing a comprehensive suite of survey design and analytics tools, making it particularly effective for users who need to gather both qualitative and quantitative feedback. Users appreciate the advanced question logic and branching features that allow for a tailored questionnaire experience.
- Users say that Hotjar stands out for its user-friendly interface and ease of setup, with many highlighting its heatmaps and session recordings as invaluable tools for understanding user behavior on websites. This straightforward approach makes it a go-to choice for those focused on UX metrics.
- Reviewers mention that while Qualtrics Strategy & Research has a higher overall satisfaction score, it may present a steeper learning curve for new users compared to Hotjar, which is often praised for its intuitive dashboard and seamless integration capabilities.
- According to verified reviews, both products receive positive feedback for their support quality, but Qualtrics Strategy & Research edges out slightly with users noting its responsiveness and helpfulness in addressing complex research needs.
- G2 reviewers highlight that Hotjar's focus on visual analytics, such as heatmaps, provides clear insights into user interactions, which some users find more immediately actionable compared to the more data-intensive approach of Qualtrics Strategy & Research.
- Users report that while Qualtrics Strategy & Research is favored by enterprise-level clients for its robust features, Hotjar's appeal lies in its accessibility for small businesses, making it a popular choice for those looking for a cost-effective solution with a free entry-level option.
Pricing
Entry-Level Pricing
Hotjar
Observe Basic
Free
35 Daily sessions
Visualize user behavior with Heatmaps and see what your users see with Recordings.
- Automatic data capture
- Unlimited heatmaps
- Up to 1,050 sessions/month
Qualtrics Strategy & Research
No pricing availableFree Trial
Hotjar
Free Trial is available
Qualtrics Strategy & Research
Free Trial is available
Ratings
Meets Requirements
8.6
262
8.9
2,505
Ease of Use
8.9
265
8.5
2,510
Ease of Setup
9.0
126
8.3
1,058
Ease of Admin
8.9
116
8.4
1,027
Quality of Support
8.6
180
8.7
2,185
Has the product been a good partner in doing business?
8.7
103
8.7
952
Product Direction (% positive)
8.1
258
8.1
2,418
Features by Category
Metrics
8.7
26
Not enough data
9.1
28
Not enough data
9.0
25
Not enough data
9.1
24
Not enough data
8.8
20
Not enough data
8.6
19
Not enough data
8.8
18
Not enough data
9.0
21
Not enough data
9.0
26
Not enough data
Reporting
Feature Not Available
Not enough data
9.0
20
Not enough data
Feature Not Available
Not enough data
8.1
20
Not enough data
8.6
20
Not enough data
8.2
17
Not enough data
8.9
22
Not enough data
Other
8.0
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
18
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.2
70
Not enough data
Feature Not Available
Not enough data
8.9
140
Not enough data
8.9
140
Not enough data
User Response Methods
8.9
48
|
Verified
8.7
13
8.9
41
|
Verified
6.7
8
8.8
15
6.3
8
8.7
26
7.2
9
8.3
31
|
Verified
8.5
10
Participant Selection
Feature Not Available
7.2
10
Feature Not Available
7.2
9
8.6
37
|
Verified
7.8
9
9.3
16
8.3
9
Insights
8.8
52
|
Verified
9.0
13
8.6
39
|
Verified
8.2
10
8.5
40
|
Verified
8.9
11
Generative AI
7.7
5
6.9
7
User Behavior
9.0
70
|
Verified
Not enough data
8.9
72
|
Verified
Not enough data
8.6
52
|
Verified
Not enough data
A/B Testing
9.1
36
|
Verified
Not enough data
8.8
36
Not enough data
8.8
52
|
Verified
Not enough data
8.8
36
|
Verified
Not enough data
Visitor Information
7.6
46
|
Verified
Not enough data
8.7
41
Not enough data
Agentic AI - Session Replay
8.8
7
Not enough data
Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
7.8
9
Not enough data
8.1
9
Not enough data
9.1
9
Not enough data
7.8
6
Not enough data
8.6
7
Not enough data
Feature Not Available
Not enough data
Administration
7.6
7
Not enough data
5.7
5
Not enough data
8.8
8
Not enough data
Generative AI
6.7
5
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.3
11
Not enough data
8.0
11
Not enough data
8.8
11
Capabilities
Not enough data
8.2
11
Not enough data
8.2
10
Not enough data
8.2
10
Not enough data
8.2
10
Methodology
Not enough data
8.3
10
Not enough data
7.0
10
Not enough data
7.1
11
Generative AI
Not enough data
7.1
8
Not enough data
7.4
9
Experience
9.0
10
Not enough data
9.2
10
Not enough data
9.0
10
Not enough data
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Performance
Feature Not Available
Not enough data
8.5
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Analytics
Not enough data
8.7
10
Not enough data
8.8
11
Not enough data
8.7
10
Not enough data
7.8
10
Customization
Not enough data
8.3
10
Not enough data
8.0
10
Not enough data
8.5
9
Not enough data
8.9
9
Generative AI
Not enough data
6.4
7
Not enough data
6.4
7
Agentic AI - Experience Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data collection
Not enough data
7.8
9
Not enough data
8.0
9
Not enough data
8.5
9
Not enough data
7.7
8
Not enough data
7.6
9
Segment Trending
Not enough data
6.9
9
Not enough data
7.1
8
Not enough data
8.0
9
Not enough data
6.7
9
Analysis
Not enough data
7.5
10
Not enough data
8.2
10
Not enough data
6.7
10
Platform
Not enough data
7.3
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
6.8
10
Not enough data
7.7
10
Not enough data
7.7
10
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Feedback Management
Feature Not Available
Not enough data
8.7
10
Not enough data
8.6
11
Not enough data
Feedback Analysis
8.8
8
Not enough data
Feature Not Available
Not enough data
8.8
7
Not enough data
Feedback Sources
Feature Not Available
Not enough data
8.7
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.1
6
Not enough data
8.0
5
Not enough data
Survey Management
9.3
7
9.0
453
8.3
6
9.1
456
Not enough data
8.4
398
Not enough data
8.9
451
Survey Customization
Not enough data
8.9
435
8.3
5
8.5
397
Not enough data
8.5
362
Not enough data
8.6
315
Survey Insights
8.3
5
8.5
445
Feature Not Available
8.4
290
Not enough data
8.7
439
Not enough data
8.5
387
Agentic AI - Survey
Not enough data
7.8
13
Not enough data
8.0
14
Not enough data
8.4
15
Brand Signals
Not enough data
8.8
67
Not enough data
8.2
66
Not enough data
9.0
66
Brand Analytics
Not enough data
8.8
69
Not enough data
8.7
70
Agentic AI - Software Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.6
114
Not enough data
8.2
96
Not enough data
8.6
110
Not enough data
8.1
102
Not enough data
8.9
126
Not enough data
Reporting
9.3
154
Not enough data
9.0
148
Not enough data
8.7
128
Not enough data
7.9
106
Not enough data
Survey Design - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Access - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Collection - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Hotjar and Qualtrics Strategy & Research are categorized as User Research and Survey
Unique Categories
Hotjar is categorized as Feedback Analytics, Digital Experience Monitoring (DEM), Product Analytics, Session Replay, Heatmap Tools, Software Testing, Digital Analytics, and E-Commerce Analytics
Qualtrics Strategy & Research is categorized as Brand Intelligence, Experience Management, Statistical Analysis, Market Intelligence, and Consumer Insights Platforms
Reviews
Reviewers' Company Size
Hotjar
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Qualtrics Strategy & Research
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.8%
Computer Software
14.8%
Information Technology and Services
11.0%
Internet
9.5%
Retail
5.7%
Other
43.2%
Higher Education
21.1%
Education Management
11.7%
Research
7.7%
Information Technology and Services
6.7%
Market Research
4.3%
Other
48.4%
Discussions
What is Hotjar?
1 Comment
MN
https://boardsontop.com/longboard-size-chart/Read more
How is Hotjar different from Google Analytics?
1 Comment
AM
Hotjar has a better set of advanced tools to get a better look at heatmaps and visitor recordings. Where as Google Analytics majorly focuses on all the...Read more
What would be the best way to restart on the basics, as I am having a little trouble on trying to get and start an existing project
3 Comments
MK
I highly recommend my users don't open Qualtrics until they've designed their survey/form/process "on paper." you shouldn't bother using Qualtrics until you...Read more
Is qualtrics better than SurveyMonkey?
3 Comments
RB
Yes in so many ways from the customized survey creation to the dashboards that align with them. With the ability to upload data and automate processes the...Read more
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