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At a Glance
Market Segments
Small-Business (87.0% of reviews)
Small-Business (64.8% of reviews)
Entry-Level Pricing
$0.00
$139.94 Per Month
Helium 10
Star Rating
(176)4.1 out of 5
Market Segments
Small-Business (87.0% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Browse all 6 pricing plansSemrush
Star Rating
(3,134)4.5 out of 5
Market Segments
Small-Business (64.8% of reviews)
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansHelium 10 vs Semrush
When assessing the two solutions, reviewers found Semrush easier to use, set up, and administer. Reviewers also preferred doing business with Semrush overall.
- Reviewers felt that Semrush meets the needs of their business better than Helium 10.
- When comparing quality of ongoing product support, reviewers felt that Semrush is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Semrush over Helium 10.
Pricing
Entry-Level Pricing
Helium 10
Free
$0.00
Try the tools for free, upgrade anytime.
- Discover how Helium 10’s powerful suite of Amazon tools can save you more time and improve your ROI.
Semrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
Free Trial
Helium 10
Free Trial is available
Semrush
Free Trial is available
Ratings
Meets Requirements
8.3
94
8.8
2,515
Ease of Use
7.9
95
8.3
2,541
Ease of Setup
7.3
33
8.6
1,743
Ease of Admin
7.5
27
8.6
1,298
Quality of Support
7.8
93
8.6
2,206
Has the product been a good partner in doing business?
7.6
27
8.7
1,279
Product Direction (% positive)
7.6
81
8.8
2,424
Features by Category
Metrics
Not enough data
8.4
438
Not enough data
8.3
432
Not enough data
7.9
414
Not enough data
7.7
388
Not enough data
7.4
377
Not enough data
7.6
371
Not enough data
7.4
374
Not enough data
7.5
384
Not enough data
7.1
369
Reporting
Not enough data
8.0
425
Not enough data
8.2
416
Not enough data
7.8
400
Not enough data
7.7
400
Not enough data
7.8
395
Not enough data
7.6
375
Not enough data
8.0
409
Other
Not enough data
7.7
387
Not enough data
8.1
400
Not enough data
7.7
389
Not enough data
8.0
391
Not enough data
7.4
356
Not enough data
7.0
335
Not enough data
7.6
355
Agentic AI - Digital Analytics
Not enough data
6.6
44
Not enough data
7.3
44
Not enough data
6.9
44
Not enough data
7.0
42
Administration
Not enough data
7.7
366
Not enough data
7.4
353
Not enough data
8.5
407
Not enough data
8.3
396
Social Analytics
Not enough data
8.8(won by default)
294
Not enough data
8.5(won by default)
274
Not enough data
8.7(won by default)
280
Not enough data
8.2(won by default)
247
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
217
Not enough data
8.1(won by default)
213
Reports & Dashboards
Not enough data
8.4(won by default)
277
Not enough data
8.8(won by default)
285
Not enough data
8.7(won by default)
271
Not enough data
7.9(won by default)
210
Agentic AI - Social Media Analytics
Not enough data
7.4(won by default)
21
Not enough data
7.3(won by default)
21
Not enough data
7.9(won by default)
21
Not enough data
8.2(won by default)
21
Not enough data
8.0(won by default)
21
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
7.8
48
Not enough data
7.8
43
Not enough data
7.5
39
Not enough data
Store Management
8.2
41
Not enough data
Feature Not Available
Not enough data
Agentic AI - Online Marketplace Optimization Tools
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
Not enough data
8.6
243
|
Verified
Not enough data
8.2
239
|
Verified
Not enough data
8.5
242
|
Verified
Not enough data
8.6
254
|
Verified
Performance
Not enough data
8.3
261
|
Verified
Not enough data
8.8
267
|
Verified
Local Search Optimization
Not enough data
8.9
596
|
Verified
Not enough data
8.4
547
|
Verified
Not enough data
8.4
520
|
Verified
Not enough data
8.3
532
|
Verified
Not enough data
7.9
516
|
Verified
Not enough data
8.8
579
|
Verified
Platform Basics
Not enough data
8.5
569
Not enough data
8.5
575
Agentic AI - Competitive Intelligence
Not enough data
7.0
73
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
531
Platform Content
Not enough data
7.3
470
Platform Reporting
Not enough data
8.0
545
Not enough data
8.3
553
Platform Basics
Not enough data
8.5
106
Not enough data
8.2
103
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
95
Not enough data
8.4
106
Content Planning
Not enough data
Feature Not Available
Not enough data
8.2
99
Not enough data
8.7
109
Marketing Campaign Performance
Not enough data
8.5
81
Not enough data
8.7
82
Agentic AI - Marketing Calendar
Not enough data
7.3
11
Not enough data
7.3
11
Not enough data
6.5
11
Not enough data
6.8
11
Other Features
Not enough data
8.3
107
Not enough data
8.8
93
SEO Auditing & Monitoring
Not enough data
8.7
1022
Not enough data
9.0
919
Not enough data
8.8
860
Not enough data
8.8
883
Agentic AI - SEO Tools
Not enough data
6.6
177
Not enough data
6.7
178
Not enough data
6.7
179
Not enough data
6.7
175
Not enough data
6.5
175
Not enough data
6.6
170
Not enough data
6.8
173
SEO Content & Rankings
Not enough data
8.2
1504
Not enough data
9.1
1639
Not enough data
8.8
1548
Not enough data
8.2
929
Not enough data
8.4
867
SEO Reporting
Not enough data
8.9
1607
Not enough data
8.6
1014
Not enough data
8.3
974
Not enough data
7.8
842
Generative AI
Not enough data
6.7
406
Not enough data
6.8
397
Content & Collaboration
Not enough data
8.8
193
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
181
Not enough data
Feature Not Available
Not enough data
8.2
164
Social Management
Not enough data
8.7
236
Not enough data
8.8
230
Not enough data
Feature Not Available
Not enough data
8.5
228
Not enough data
7.9
203
Not enough data
8.0
178
Not enough data
7.8
149
Agentic AI - Social Media Management
Not enough data
8.0
14
Not enough data
8.2
14
Not enough data
7.9
14
Not enough data
7.7
14
Not enough data
8.0
14
Not enough data
7.9
14
Not enough data
8.1
14
Media Channels
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
120
Geographic Coverage
Not enough data
Feature Not Available
Not enough data
8.2
106
Not enough data
8.1
98
Reporting
Not enough data
9.0
137
Not enough data
Feature Not Available
Not enough data
8.9
125
Not enough data
9.0
135
Agentic AI - Media Monitoring
Not enough data
7.2
15
Not enough data
7.7
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
7.2
15
Generative AI
Not enough data
8.1
23
Not enough data
8.1
24
Platform Interoperability
Not enough data
8.4
79
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
8.8
97
Campaign Management
Not enough data
9.0
95
Not enough data
8.7
94
Not enough data
8.7
94
Not enough data
8.6
87
Not enough data
8.6
88
Not enough data
8.5
89
Not enough data
8.5
86
Not enough data
8.4
88
Not enough data
8.3
87
Not enough data
8.5
91
Not enough data
8.4
87
Not enough data
8.0
85
Not enough data
8.3
87
Targeting
Not enough data
8.6
89
Not enough data
8.5
85
Not enough data
8.5
84
Not enough data
8.7
84
Platform
Not enough data
8.4
87
Not enough data
8.7
94
Not enough data
8.9
93
Not enough data
8.9
94
Not enough data
8.6
90
Not enough data
8.6
89
Not enough data
8.4
83
Not enough data
8.5
85
Not enough data
8.5
88
Grammar Tools
Not enough data
8.5
25
Not enough data
8.9
28
Not enough data
8.2
24
Writing Support
Not enough data
7.8
26
Not enough data
8.3
25
Not enough data
7.6
26
Not enough data
7.8
26
Software Availability
Not enough data
8.5
26
Not enough data
8.3
25
Not enough data
7.3
26
Generative AI
Not enough data
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Data collection
Not enough data
7.7
197
Not enough data
8.1
224
|
Verified
Not enough data
8.1
213
|
Verified
Not enough data
7.5
196
|
Verified
Not enough data
8.1
214
Segment Trending
Not enough data
8.6
246
|
Verified
Not enough data
8.1
233
|
Verified
Not enough data
8.3
239
|
Verified
Not enough data
7.3
201
Analysis
Not enough data
8.3
233
Not enough data
8.6
254
|
Verified
Not enough data
8.3
215
|
Verified
Platform
Not enough data
8.7
260
|
Verified
Not enough data
8.4
238
|
Verified
Not enough data
7.7
213
|
Verified
Not enough data
8.3
235
|
Verified
Not enough data
8.1
210
|
Verified
Not enough data
8.2
207
Agentic AI - Market Intelligence
Not enough data
7.0
32
Not enough data
6.8
32
Platform Basics
Not enough data
8.5
142
Not enough data
7.7
126
Not enough data
8.4
146
Platform Data
Not enough data
8.2
132
Not enough data
8.3
137
Not enough data
8.6
149
Not enough data
8.3
132
Agentic AI - Operational Risk Management
Not enough data
7.1
17
Planning
Not enough data
7.7
234
Publishing
Not enough data
7.7
236
Social Media
Not enough data
7.6
236
Planning
Not enough data
7.9
361
Generative AI
Not enough data
7.4
144
Not enough data
7.2
140
Not enough data
7.2
139
Not enough data
6.7
137
Not enough data
6.4
134
Agentic AI - Content Creation
Not enough data
7.1
46
Not enough data
7.0
46
Not enough data
7.2
46
Not enough data
7.1
46
Not enough data
7.2
47
Not enough data
7.3
46
Not enough data
7.3
46
AI Visibility & Tracking
Not enough data
7.8
67
Not enough data
7.8
76
Sentiment & Brand Analysis
Not enough data
7.8
64
Not enough data
6.3
54
Competitive Benchmarking
Not enough data
7.3
57
Not enough data
7.6
64
AI Content Optimization
Not enough data
7.7
60
Not enough data
7.7
60
Reporting & Alerts
Not enough data
6.7
55
Not enough data
7.5
64
Tools
Not enough data
Feature Not Available
Not enough data
8.2
665
Not enough data
Feature Not Available
Metrics
Not enough data
Feature Not Available
Not enough data
8.2
655
Not enough data
8.2
641
Not enough data
8.0
582
Not enough data
7.8
580
Not enough data
8.9
715
Agentic AI - Content Analytics
Not enough data
7.5
57
Not enough data
7.7
57
Not enough data
7.7
58
Not enough data
7.8
58
Not enough data
7.7
59
Marketing Operations
Not enough data
7.7
389
|
Verified
Not enough data
8.4
412
|
Verified
Not enough data
8.0
400
|
Verified
Not enough data
8.0
378
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
392
|
Verified
Not enough data
8.6
430
|
Verified
Not enough data
7.7
362
|
Verified
Not enough data
8.0
376
|
Verified
Not enough data
8.2
403
|
Verified
Not enough data
7.9
354
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.1
57
Not enough data
7.5
57
Not enough data
7.1
56
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Helium 10 and Semrush share no categories
Unique Categories
Helium 10 is categorized as Online Marketplace Optimization Tools
Semrush is categorized as Paid Search Intelligence, SEO Tools, Competitive Intelligence, Local SEO, Answer Engine Optimization (AEO), Social Media Suites, Social Media Management, Digital Analytics, Proofreading, Marketing Calendar, Content Creation, Local Listing Management, Marketing Analytics, Market Intelligence, Content Analytics, Media Monitoring, Social Media Advertising, and Social Media Analytics
Reviews
Reviewers' Company Size
Helium 10
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
24.9%
Consumer Goods
16.6%
Marketing and Advertising
4.7%
Consumer Electronics
3.6%
Market Research
3.0%
Other
47.3%
Marketing and Advertising
29.6%
Information Technology and Services
8.8%
Computer Software
8.1%
Retail
3.8%
Internet
3.7%
Other
46.0%
Discussions
What is Semrush used for?
4 Comments
MT
SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 Comments
HM
NUCLEARPOWERLIGHTINGELECTRICALENGINEERING.COM Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
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