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At a Glance
Market Segments
Small-Business (87.0% of reviews)
Small-Business (64.7% of reviews)
Entry-Level Pricing
$0.00
$139.94 Per Month
Helium 10
Star Rating
(176)4.1 out of 5
Market Segments
Small-Business (87.0% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Browse all 6 pricing plansSemrush
Star Rating
(3,143)4.5 out of 5
Market Segments
Small-Business (64.7% of reviews)
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansHelium 10 vs Semrush
When assessing the two solutions, reviewers found Semrush easier to use, set up, and administer. Reviewers also preferred doing business with Semrush overall.
- Reviewers felt that Semrush meets the needs of their business better than Helium 10.
- When comparing quality of ongoing product support, reviewers felt that Semrush is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Semrush over Helium 10.
Pricing
Entry-Level Pricing
Helium 10
Free
$0.00
Try the tools for free, upgrade anytime.
- Discover how Helium 10’s powerful suite of Amazon tools can save you more time and improve your ROI.
Semrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
Free Trial
Helium 10
Free Trial is available
Semrush
Free Trial is available
Ratings
Meets Requirements
8.3
94
8.8
2,531
Ease of Use
7.9
95
8.3
2,557
Ease of Setup
7.3
33
8.6
1,759
Ease of Admin
7.5
27
8.6
1,307
Quality of Support
7.8
93
8.6
2,222
Has the product been a good partner in doing business?
7.6
27
8.7
1,288
Product Direction (% positive)
7.6
81
8.8
2,440
Features by Category
Metrics
Not enough data
8.4
439
Not enough data
8.3
433
Not enough data
7.9
415
Not enough data
7.7
389
Not enough data
7.4
378
Not enough data
7.5
372
Not enough data
7.4
375
Not enough data
7.5
385
Not enough data
7.2
370
Reporting
Not enough data
8.0
426
Not enough data
8.2
417
Not enough data
7.8
401
Not enough data
7.7
401
Not enough data
7.9
396
Not enough data
7.6
376
Not enough data
8.0
410
Other
Not enough data
7.7
388
Not enough data
8.1
401
Not enough data
7.7
390
Not enough data
8.0
392
Not enough data
7.4
357
Not enough data
7.0
336
Not enough data
7.6
356
Agentic AI - Digital Analytics
Not enough data
6.6
45
Not enough data
7.2
45
Not enough data
6.9
45
Not enough data
6.9
43
Administration
Not enough data
7.7
367
Not enough data
7.4
354
Not enough data
8.5
408
Not enough data
8.3
397
Social Analytics
Not enough data
8.8(won by default)
295
Not enough data
8.5(won by default)
275
Not enough data
8.7(won by default)
281
Not enough data
8.2(won by default)
248
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
218
Not enough data
8.0(won by default)
214
Reports & Dashboards
Not enough data
8.4(won by default)
278
Not enough data
8.8(won by default)
286
Not enough data
8.7(won by default)
272
Not enough data
7.9(won by default)
211
Agentic AI - Social Media Analytics
Not enough data
7.3(won by default)
22
Not enough data
7.2(won by default)
22
Not enough data
7.7(won by default)
22
Not enough data
8.0(won by default)
22
Not enough data
7.9(won by default)
22
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
7.8
48
Not enough data
7.8
43
Not enough data
7.5
39
Not enough data
Store Management
8.2
41
Not enough data
Feature Not Available
Not enough data
Agentic AI - Online Marketplace Optimization Tools
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
Not enough data
8.6
244
|
Verified
Not enough data
8.2
240
|
Verified
Not enough data
8.5
243
|
Verified
Not enough data
8.6
255
|
Verified
Performance
Not enough data
8.3
262
|
Verified
Not enough data
8.8
268
|
Verified
Local Search Optimization
Not enough data
8.9
601
|
Verified
Not enough data
8.4
551
|
Verified
Not enough data
8.4
524
|
Verified
Not enough data
8.3
536
|
Verified
Not enough data
7.9
520
|
Verified
Not enough data
8.8
583
|
Verified
Platform Basics
Not enough data
8.5
573
Not enough data
8.5
579
Agentic AI - Competitive Intelligence
Not enough data
7.0
75
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
535
Platform Content
Not enough data
7.3
473
Platform Reporting
Not enough data
8.0
547
Not enough data
8.3
555
Platform Basics
Not enough data
8.5
108
Not enough data
8.2
105
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
97
Not enough data
8.4
108
Content Planning
Not enough data
Feature Not Available
Not enough data
8.2
101
Not enough data
8.7
111
Marketing Campaign Performance
Not enough data
8.5
83
Not enough data
8.7
84
Agentic AI - Marketing Calendar
Not enough data
7.3
13
Not enough data
7.3
13
Not enough data
6.7
13
Not enough data
6.9
13
Other Features
Not enough data
8.4
109
Not enough data
8.8
95
SEO Auditing & Monitoring
Not enough data
8.7
1027
Not enough data
9.0
927
Not enough data
8.8
865
Not enough data
8.8
891
Agentic AI - SEO Tools
Not enough data
6.6
181
Not enough data
6.7
182
Not enough data
6.7
183
Not enough data
6.7
179
Not enough data
6.5
179
Not enough data
6.6
174
Not enough data
6.8
177
SEO Content & Rankings
Not enough data
8.2
1509
Not enough data
9.1
1651
Not enough data
8.8
1559
Not enough data
8.2
933
Not enough data
8.5
873
SEO Reporting
Not enough data
8.9
1617
Not enough data
8.6
1018
Not enough data
8.3
979
Not enough data
7.8
846
Generative AI
Not enough data
6.8
410
Not enough data
6.8
401
Content & Collaboration
Not enough data
8.8
194
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
182
Not enough data
Feature Not Available
Not enough data
8.2
165
Social Management
Not enough data
8.7
237
Not enough data
8.8
231
Not enough data
Feature Not Available
Not enough data
8.5
229
Not enough data
7.9
204
Not enough data
8.0
179
Not enough data
7.8
150
Agentic AI - Social Media Management
Not enough data
7.8
15
Not enough data
8.0
15
Not enough data
7.7
15
Not enough data
7.6
15
Not enough data
7.8
15
Not enough data
7.7
15
Not enough data
7.9
15
Media Channels
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
120
Geographic Coverage
Not enough data
Feature Not Available
Not enough data
8.2
106
Not enough data
8.1
98
Reporting
Not enough data
9.0
137
Not enough data
Feature Not Available
Not enough data
8.9
125
Not enough data
9.0
135
Agentic AI - Media Monitoring
Not enough data
7.2
15
Not enough data
7.7
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
7.2
15
Generative AI
Not enough data
8.1
23
Not enough data
8.1
24
Platform Interoperability
Not enough data
8.4
79
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
8.8
97
Campaign Management
Not enough data
9.0
95
Not enough data
8.7
94
Not enough data
8.7
94
Not enough data
8.6
87
Not enough data
8.6
88
Not enough data
8.5
89
Not enough data
8.5
86
Not enough data
8.4
88
Not enough data
8.3
87
Not enough data
8.5
91
Not enough data
8.4
87
Not enough data
8.0
85
Not enough data
8.3
87
Targeting
Not enough data
8.6
89
Not enough data
8.5
85
Not enough data
8.5
84
Not enough data
8.7
84
Platform
Not enough data
8.4
87
Not enough data
8.7
94
Not enough data
8.9
93
Not enough data
8.9
94
Not enough data
8.6
90
Not enough data
8.6
89
Not enough data
8.4
83
Not enough data
8.5
85
Not enough data
8.5
88
Grammar Tools
Not enough data
8.5
25
Not enough data
8.9
28
Not enough data
8.2
24
Writing Support
Not enough data
7.8
26
Not enough data
8.3
25
Not enough data
7.6
26
Not enough data
7.8
26
Software Availability
Not enough data
8.5
26
Not enough data
8.3
25
Not enough data
7.3
26
Generative AI
Not enough data
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Data collection
Not enough data
7.7
197
Not enough data
8.1
224
|
Verified
Not enough data
8.1
213
|
Verified
Not enough data
7.5
196
|
Verified
Not enough data
8.1
214
Segment Trending
Not enough data
8.6
246
|
Verified
Not enough data
8.1
233
|
Verified
Not enough data
8.3
239
|
Verified
Not enough data
7.3
201
Analysis
Not enough data
8.3
233
Not enough data
8.6
254
|
Verified
Not enough data
8.3
215
|
Verified
Platform
Not enough data
8.7
260
|
Verified
Not enough data
8.4
238
|
Verified
Not enough data
7.7
213
|
Verified
Not enough data
8.3
235
|
Verified
Not enough data
8.1
210
|
Verified
Not enough data
8.2
207
Agentic AI - Market Intelligence
Not enough data
7.0
32
Not enough data
6.8
32
Platform Basics
Not enough data
8.5
142
Not enough data
7.7
126
Not enough data
8.4
146
Platform Data
Not enough data
8.2
132
Not enough data
8.3
137
Not enough data
8.6
149
Not enough data
8.3
132
Agentic AI - Operational Risk Management
Not enough data
7.1
17
Planning
Not enough data
7.7
235
Publishing
Not enough data
7.7
237
Social Media
Not enough data
7.6
237
Planning
Not enough data
7.9
362
Generative AI
Not enough data
7.4
145
Not enough data
7.2
141
Not enough data
7.2
140
Not enough data
6.7
138
Not enough data
6.4
135
Agentic AI - Content Creation
Not enough data
7.2
47
Not enough data
7.0
47
Not enough data
7.2
47
Not enough data
7.1
47
Not enough data
7.2
48
Not enough data
7.3
47
Not enough data
7.3
47
AI Visibility & Tracking
Not enough data
7.9
70
Not enough data
7.9
79
Sentiment & Brand Analysis
Not enough data
7.9
67
Not enough data
6.4
57
Competitive Benchmarking
Not enough data
7.4
60
Not enough data
7.7
67
AI Content Optimization
Not enough data
7.7
62
Not enough data
7.7
63
Reporting & Alerts
Not enough data
6.8
58
Not enough data
7.6
67
Tools
Not enough data
Feature Not Available
Not enough data
8.2
669
Not enough data
Feature Not Available
Metrics
Not enough data
Feature Not Available
Not enough data
8.2
659
Not enough data
8.2
645
Not enough data
8.0
586
Not enough data
7.7
584
Not enough data
8.9
719
Agentic AI - Content Analytics
Not enough data
7.4
59
Not enough data
7.6
59
Not enough data
7.6
60
Not enough data
7.7
60
Not enough data
7.6
61
Marketing Operations
Not enough data
7.7
392
|
Verified
Not enough data
8.4
415
|
Verified
Not enough data
8.0
403
|
Verified
Not enough data
8.0
381
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
395
|
Verified
Not enough data
8.6
433
|
Verified
Not enough data
7.7
365
|
Verified
Not enough data
8.0
379
|
Verified
Not enough data
8.2
406
|
Verified
Not enough data
7.9
357
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.2
59
Not enough data
7.5
59
Not enough data
7.2
58
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Helium 10 and Semrush share no categories
Unique Categories
Helium 10 is categorized as Online Marketplace Optimization Tools
Semrush is categorized as Paid Search Intelligence, SEO Tools, Competitive Intelligence, Local SEO, Answer Engine Optimization (AEO), Social Media Suites, Social Media Management, Digital Analytics, Proofreading, Marketing Calendar, Content Creation, Local Listing Management, Marketing Analytics, Market Intelligence, Content Analytics, Media Monitoring, Social Media Advertising, and Social Media Analytics
Reviews
Reviewers' Company Size
Helium 10
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
24.9%
Consumer Goods
16.6%
Marketing and Advertising
4.7%
Consumer Electronics
3.6%
Market Research
3.0%
Other
47.3%
Marketing and Advertising
29.6%
Information Technology and Services
8.9%
Computer Software
8.1%
Retail
3.8%
Internet
3.7%
Other
45.9%
Discussions
What is Semrush used for?
4 Comments
MT
SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 Comments
HM
NUCLEARPOWERLIGHTINGELECTRICALENGINEERING.COM Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
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