2026 Best Software Awards are here!See the list
Compare Google Analytics and Semrush 
Featured Products
At a Glance
Market Segments
Small-Business (59.9% of reviews)
Small-Business (64.8% of reviews)
Entry-Level Pricing
No pricing available
$139.94 Per Month
Google Analytics
Star Rating
(6,680)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsSemrush
Star Rating
(3,287)4.5 out of 5
Market Segments
Small-Business (64.8% of reviews)
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Analytics excels in providing a comprehensive analytics dashboard, allowing users to track visitor behavior in detail. Many users appreciate the depth of information available, such as visitor demographics and landing pages, which enhances their understanding of website performance.
- Users say that Semrush stands out for its all-in-one SEO capabilities, offering powerful tools for keyword research and competitor analysis. Reviewers highlight the clarity of the reports generated, which aids in planning and optimizing marketing strategies effectively.
- According to verified reviews, Google Analytics is praised for its low latency and deep research capabilities, making it a preferred choice for users who require detailed insights for analytical tasks. The integration features are also noted as beneficial for enhancing workflow.
- Reviewers mention that Semrush's user-friendly interface simplifies the process of conducting market research, providing valuable insights into search volumes and trends. This ease of use is particularly appreciated by those new to SEO tools.
- G2 reviewers highlight that while Google Analytics has a higher overall satisfaction score, Semrush's support quality is frequently commended, with users noting responsive assistance that helps them navigate the platform effectively.
- Users report that Google Analytics has a more extensive user base, reflected in its higher number of reviews, which contributes to a more robust community for support and shared insights. In contrast, Semrush, while having fewer reviews, still maintains a strong presence among small businesses, indicating its effectiveness in that market segment.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableSemrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
Free Trial
Google Analytics
No trial information availableSemrush
Free Trial is available
Ratings
Meets Requirements
9.0
5,556
8.8
2,606
Ease of Use
7.8
5,591
8.3
2,633
Ease of Setup
7.9
2,795
8.6
1,833
Ease of Admin
8.3
2,620
8.6
1,337
Quality of Support
7.5
4,625
8.5
2,286
Has the product been a good partner in doing business?
8.3
2,399
8.7
1,316
Product Direction (% positive)
8.5
5,434
8.8
2,516
Features by Category
Metrics
9.0
4045
8.4
444
8.8
4015
8.2
435
8.7
3944
7.9
417
8.6
3622
7.7
389
8.4
3396
7.4
377
8.4
3598
7.5
371
8.5
3646
7.4
374
8.6
3728
7.5
385
8.2
3311
7.2
370
Reporting
Feature Not Available
8.0
427
8.5
3551
8.2
419
8.2
3257
7.8
402
8.4
3503
7.7
400
8.5
3437
7.9
395
8.3
3117
7.6
375
8.5
3680
8.0
410
Other
8.5
3697
7.7
388
8.5
3500
8.1
401
8.3
3293
7.7
389
8.7
3449
8.0
391
8.5
2702
7.4
358
8.0
2427
7.0
336
8.2
2803
7.6
355
Agentic AI - Digital Analytics
7.8
86
6.6
45
8.0
87
7.3
46
7.8
87
6.9
45
8.5
93
6.9
43
Administration
8.5
2636
7.7
369
8.2
2335
7.4
353
8.9
3463
8.5
408
8.9
3568
8.3
397
Social Analytics
Not enough data
8.8(won by default)
295
Not enough data
8.5(won by default)
274
Not enough data
8.7(won by default)
281
Not enough data
8.2(won by default)
248
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
217
Not enough data
8.0(won by default)
213
Reports & Dashboards
Not enough data
8.4(won by default)
277
Not enough data
8.8(won by default)
286
Not enough data
8.7(won by default)
271
Not enough data
7.9(won by default)
210
Agentic AI - Social Media Analytics
Not enough data
7.3(won by default)
22
Not enough data
7.2(won by default)
22
Not enough data
7.7(won by default)
22
Not enough data
8.0(won by default)
22
Not enough data
7.9(won by default)
22
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1178
Not enough data
8.8
1136
Not enough data
9.1
1151
Not enough data
Tracking & Reporting
8.6
1021
Not enough data
8.9
1166
Not enough data
8.5
1071
Not enough data
8.9
1180
Not enough data
8.7
1123
Not enough data
8.6
1098
Not enough data
Metrics
8.8
238
Not enough data
8.7
233
Not enough data
8.8
227
Not enough data
8.6
237
Not enough data
8.8
240
Not enough data
Listing Management
Not enough data
8.6
245
|
Verified
Not enough data
8.2
241
|
Verified
Not enough data
8.5
244
|
Verified
Not enough data
8.6
255
|
Verified
Performance
Not enough data
8.3
263
|
Verified
Not enough data
8.8
270
|
Verified
Local Search Optimization
Not enough data
8.9
604
|
Verified
Not enough data
8.4
552
|
Verified
Not enough data
8.4
526
|
Verified
Not enough data
8.3
536
|
Verified
Not enough data
7.8
520
|
Verified
Not enough data
8.8
585
|
Verified
Platform Basics
Not enough data
8.5
580
Not enough data
8.6
582
Agentic AI - Competitive Intelligence
Not enough data
7.0
75
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
536
Platform Content
Not enough data
7.3
473
Platform Reporting
Not enough data
8.0
548
Not enough data
8.3
555
Platform Basics
Not enough data
8.5
107
Not enough data
8.1
104
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
96
Not enough data
8.4
107
Content Planning
Not enough data
Feature Not Available
Not enough data
8.2
100
Not enough data
8.7
110
Marketing Campaign Performance
Not enough data
8.5
82
Not enough data
8.7
83
Agentic AI - Marketing Calendar
Not enough data
7.1
12
Not enough data
7.1
12
Not enough data
6.4
12
Not enough data
6.7
12
Other Features
Not enough data
8.3
108
Not enough data
8.8
94
SEO Auditing & Monitoring
Not enough data
8.7
1033
Not enough data
9.1
967
Not enough data
8.8
872
Not enough data
8.9
913
Agentic AI - SEO Tools
Not enough data
6.6
182
Not enough data
6.7
183
Not enough data
6.7
185
Not enough data
6.7
181
Not enough data
6.5
181
Not enough data
6.6
175
Not enough data
6.8
179
SEO Content & Rankings
Not enough data
8.2
1524
Not enough data
9.1
1699
Not enough data
8.8
1582
Not enough data
8.2
937
Not enough data
8.5
894
SEO Reporting
Not enough data
8.9
1657
Not enough data
8.6
1025
Not enough data
8.3
984
Not enough data
7.8
847
Generative AI
Not enough data
6.8
413
Not enough data
6.8
402
Content & Collaboration
Not enough data
8.8
194
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
182
Not enough data
Feature Not Available
Not enough data
8.2
167
Social Management
Not enough data
8.7
237
Not enough data
8.8
231
Not enough data
Feature Not Available
Not enough data
8.5
229
Not enough data
7.9
203
Not enough data
8.0
179
Not enough data
7.8
149
Agentic AI - Social Media Management
Not enough data
7.8
15
Not enough data
8.0
15
Not enough data
7.7
15
Not enough data
7.6
15
Not enough data
7.8
15
Not enough data
7.7
15
Not enough data
7.9
15
Media Channels
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
120
Geographic Coverage
Not enough data
Feature Not Available
Not enough data
8.2
106
Not enough data
8.1
98
Reporting
Not enough data
9.0
137
Not enough data
Feature Not Available
Not enough data
8.9
125
Not enough data
9.0
135
Agentic AI - Media Monitoring
Not enough data
7.2
15
Not enough data
7.7
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
7.2
15
Generative AI
Not enough data
8.1
23
Not enough data
8.1
24
Platform Interoperability
Not enough data
8.4
80
Agentic AI - Social Media Advertising
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
6.7
5
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
6.3
5
Social Functionality
Not enough data
8.8
98
Campaign Management
Not enough data
9.0
97
Not enough data
8.7
95
Not enough data
8.6
95
Not enough data
8.6
88
Not enough data
8.6
89
Not enough data
8.5
91
Not enough data
8.5
87
Not enough data
8.4
89
Not enough data
8.3
88
Not enough data
8.5
92
Not enough data
8.4
90
Not enough data
8.0
86
Not enough data
8.3
88
Targeting
Not enough data
8.6
91
Not enough data
8.5
86
Not enough data
8.5
85
Not enough data
8.6
85
Platform
Not enough data
8.4
88
Not enough data
8.7
96
Not enough data
8.9
94
Not enough data
8.9
95
Not enough data
8.7
92
Not enough data
8.6
90
Not enough data
8.4
84
Not enough data
8.5
86
Not enough data
8.5
89
Grammar Tools
Not enough data
8.5
25
Not enough data
8.9
28
Not enough data
8.2
24
Writing Support
Not enough data
7.8
26
Not enough data
8.3
25
Not enough data
7.6
26
Not enough data
7.8
26
Software Availability
Not enough data
8.5
26
Not enough data
8.3
25
Not enough data
7.3
26
Generative AI
Not enough data
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Exchange Functions
9.4
17
Not enough data
9.4
17
Not enough data
Data as a Service
9.4
17
Not enough data
9.2
17
Not enough data
9.6
16
Not enough data
9.3
16
Not enough data
Management
9.2
16
Not enough data
9.4
16
Not enough data
9.0
15
Not enough data
9.2
15
Not enough data
Data collection
Not enough data
7.7
198
Not enough data
8.1
225
|
Verified
Not enough data
8.1
215
|
Verified
Not enough data
7.5
197
|
Verified
Not enough data
8.1
215
Segment Trending
Not enough data
8.6
248
|
Verified
Not enough data
8.1
234
|
Verified
Not enough data
8.3
241
|
Verified
Not enough data
7.3
202
Analysis
Not enough data
8.3
234
Not enough data
8.6
256
|
Verified
Not enough data
8.3
216
|
Verified
Platform
Not enough data
8.7
264
|
Verified
Not enough data
8.4
242
|
Verified
Not enough data
7.7
215
|
Verified
Not enough data
8.3
236
|
Verified
Not enough data
8.1
211
|
Verified
Not enough data
8.2
208
Agentic AI - Market Intelligence
Not enough data
7.2
34
Not enough data
6.8
33
Platform Basics
Not enough data
8.5
143
Not enough data
7.7
127
Not enough data
8.4
147
Platform Data
Not enough data
8.2
133
Not enough data
8.3
138
Not enough data
8.6
150
Not enough data
8.3
133
Agentic AI - Operational Risk Management
Not enough data
6.9
18
Planning
Not enough data
7.7
236
Publishing
Not enough data
7.7
238
Social Media
Not enough data
7.6
239
Planning
Not enough data
7.9
363
Generative AI
Not enough data
7.4
146
Not enough data
7.2
142
Not enough data
7.2
141
Not enough data
6.6
139
Not enough data
6.4
136
Agentic AI - Content Creation
Not enough data
7.2
48
Not enough data
7.0
48
Not enough data
7.2
48
Not enough data
7.1
48
Not enough data
7.2
49
Not enough data
7.3
48
Not enough data
7.2
48
AI Visibility & Tracking
Not enough data
7.8
72
Not enough data
7.8
82
Sentiment & Brand Analysis
Not enough data
7.8
68
Not enough data
6.3
58
Competitive Benchmarking
Not enough data
7.3
61
Not enough data
7.6
68
AI Content Optimization
Not enough data
7.6
63
Not enough data
7.7
65
Reporting & Alerts
Not enough data
6.8
59
Not enough data
7.6
69
Tools
8.3
1124
Feature Not Available
8.9
1496
8.2
668
8.3
1257
Feature Not Available
Metrics
8.9
1466
Feature Not Available
8.9
1501
8.1
658
8.9
1500
8.2
644
8.7
1418
8.0
585
8.7
1432
7.7
583
8.4
1368
8.9
719
Agentic AI - Content Analytics
7.7
40
7.4
59
8.2
40
7.6
60
7.8
40
7.6
60
7.8
40
7.7
60
7.9
42
7.6
61
Marketing Operations
Not enough data
7.7
392
|
Verified
Not enough data
8.4
416
|
Verified
Not enough data
8.0
403
|
Verified
Not enough data
8.0
382
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
396
|
Verified
Not enough data
8.6
434
|
Verified
Not enough data
7.7
365
|
Verified
Not enough data
8.0
379
|
Verified
Not enough data
8.2
407
|
Verified
Not enough data
7.9
357
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.1
59
Not enough data
7.5
59
Not enough data
7.1
59
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.8
238
Not enough data
8.7
233
Not enough data
8.8
227
Not enough data
8.6
237
Not enough data
8.8
240
Not enough data
Categories
Categories
Shared Categories
Google Analytics and Semrush are categorized as Content Analytics and Digital Analytics
Unique Categories
Google Analytics is categorized as Mobile App Analytics and Data Exchange Platforms
Semrush is categorized as Paid Search Intelligence, SEO Tools, Competitive Intelligence, Local SEO, Answer Engine Optimization (AEO), Social Media Suites, Social Media Management, Proofreading, Marketing Calendar, Content Creation, Local Listing Management, Marketing Analytics, Market Intelligence, Media Monitoring, Social Media Advertising, and Social Media Analytics
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.4%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.4%
Retail
2.8%
Other
56.7%
Marketing and Advertising
29.5%
Information Technology and Services
8.8%
Computer Software
8.1%
Retail
3.7%
Internet
3.7%
Other
46.1%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
6 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
What is Semrush used for?
4 Comments
MT
SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 Comments
HM
NUCLEARPOWERLIGHTINGELECTRICALENGINEERING.COM Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
