Introducing G2.ai, the future of software buying.Try now
Compare Google Analytics and Semrush 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Code Cube DataLayer Guard
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Scrunch AI
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Profound
Visit Website
At a Glance
Market Segments
Small-Business (59.8% of reviews)
Small-Business (65.3% of reviews)
Entry-Level Pricing
No pricing available
$139.94 Per Month
Google Analytics
Star Rating
(6,603)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsSemrush
Star Rating
(2,948)4.5 out of 5
Market Segments
Small-Business (65.3% of reviews)
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that both Google Analytics and Semrush have a strong star rating of 4.5, indicating overall satisfaction, but Google Analytics is often praised for its comprehensive digital analytics capabilities, particularly in tracking sessions and engagement metrics.
- Reviewers mention that Google Analytics has a larger total number of reviews (6291) compared to Semrush (2766), suggesting a more extensive user base and potentially more robust community support and resources.
- Users on G2 highlight that Google Analytics excels in ease of setup (7.9) and ease of use (7.8), with many reviewers appreciating its intuitive interface and straightforward integration with other Google services, while Semrush scores slightly higher in both areas (8.6 and 8.3 respectively).
- Reviewers say that Google Analytics shines in its session tracking and engagement features, scoring 9.0 and 8.7 respectively, which users find invaluable for understanding user behavior on their websites, whereas Semrush's scores in these areas are lower (8.4 and 8.3).
- Users report that Google Analytics offers superior custom reporting and dashboard capabilities (8.5), allowing for tailored insights, while Semrush's score of 8.1 indicates it may not provide the same level of customization, which some users find limiting.
- G2 users mention that Google Analytics has a strong performance and reliability score (8.9), with many reviewers appreciating its consistent uptime and data accuracy, while Semrush, although reliable, scores slightly lower at 8.5, indicating room for improvement in this area.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableSemrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
Free Trial
Google Analytics
No trial information availableSemrush
Free Trial is available
Ratings
Meets Requirements
9.0
5,496
8.8
2,401
Ease of Use
7.8
5,526
8.3
2,425
Ease of Setup
7.9
2,730
8.6
1,632
Ease of Admin
8.2
2,598
8.6
1,241
Quality of Support
7.5
4,573
8.6
2,108
Has the product been a good partner in doing business?
8.3
2,380
8.8
1,222
Product Direction (% positive)
8.5
5,373
8.9
2,309
Features by Category
Metrics
9.0
4005
8.4
432
8.7
3987
8.2
427
8.7
3927
7.9
411
8.6
3609
7.7
385
8.4
3379
7.4
374
8.4
3587
7.5
368
8.5
3634
7.4
371
8.6
3699
7.5
381
8.2
3290
7.1
366
Reporting
Feature Not Available
8.0
421
8.5
3534
8.2
410
8.2
3246
7.8
396
8.4
3488
7.7
397
8.5
3428
7.8
392
8.3
3106
7.6
372
8.5
3650
8.0
406
Other
8.5
3674
7.7
384
8.5
3491
8.1
396
8.3
3282
7.7
386
8.7
3421
8.0
388
8.5
2692
7.4
353
8.0
2419
7.0
332
8.2
2794
7.6
351
Agentic AI - Digital Analytics
7.8
80
6.6
44
8.0
81
7.3
44
7.7
80
6.9
44
8.4
84
7.0
42
Administration
8.5
2614
7.7
360
8.2
2325
7.4
351
8.9
3451
8.5
401
8.9
3559
8.3
394
Social Analytics
Not enough data
8.8(won by default)
292
Not enough data
8.5(won by default)
273
Not enough data
8.7(won by default)
279
Not enough data
8.2(won by default)
246
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
216
Not enough data
8.1(won by default)
212
Reports & Dashboards
Not enough data
8.4(won by default)
276
Not enough data
8.8(won by default)
284
Not enough data
8.7(won by default)
270
Not enough data
7.9(won by default)
209
Agentic AI - Social Media Analytics
Not enough data
7.4(won by default)
21
Not enough data
7.3(won by default)
21
Not enough data
7.9(won by default)
21
Not enough data
8.2(won by default)
21
Not enough data
8.0(won by default)
21
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1173
Not enough data
8.8
1132
Not enough data
9.1
1145
Not enough data
Tracking & Reporting
8.6
1017
Not enough data
8.9
1161
Not enough data
8.5
1066
Not enough data
8.9
1175
Not enough data
8.7
1119
Not enough data
8.6
1094
Not enough data
Metrics
8.8
232
Not enough data
8.6
228
Not enough data
8.7
221
Not enough data
8.6
231
Not enough data
8.8
235
Not enough data
Listing Management
Not enough data
8.6
240
|
Verified
Not enough data
8.2
236
|
Verified
Not enough data
8.5
239
|
Verified
Not enough data
8.6
250
|
Verified
Performance
Not enough data
8.3
258
|
Verified
Not enough data
8.7
261
|
Verified
Local Search Optimization
Not enough data
8.9
584
|
Verified
Not enough data
8.4
545
|
Verified
Not enough data
8.4
516
|
Verified
Not enough data
8.3
529
|
Verified
Not enough data
7.9
514
|
Verified
Not enough data
8.8
573
|
Verified
Platform Basics
Not enough data
8.5
555
Not enough data
8.5
570
Agentic AI - Competitive Intelligence
Not enough data
7.1
71
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
527
Platform Content
Not enough data
7.3
467
Platform Reporting
Not enough data
8.0
540
Not enough data
8.3
548
Platform Basics
Not enough data
8.5
106
Not enough data
8.2
103
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
95
Not enough data
8.4
106
Content Planning
Not enough data
Feature Not Available
Not enough data
8.2
99
Not enough data
8.7
109
Marketing Campaign Performance
Not enough data
8.5
81
Not enough data
8.7
82
Agentic AI - Marketing Calendar
Not enough data
7.3
11
Not enough data
7.3
11
Not enough data
6.5
11
Not enough data
6.8
11
Other Features
Not enough data
8.3
107
Not enough data
8.8
93
SEO Auditing & Monitoring
Not enough data
8.7
1010
Not enough data
9.0
865
Not enough data
8.8
846
Not enough data
8.8
851
Agentic AI - SEO Tools
Not enough data
6.6
173
Not enough data
6.8
172
Not enough data
6.7
171
Not enough data
6.7
172
Not enough data
6.6
171
Not enough data
6.6
168
Not enough data
6.8
168
SEO Content & Rankings
Not enough data
8.2
1479
Not enough data
9.1
1579
Not enough data
8.8
1503
Not enough data
8.2
919
Not enough data
8.4
832
SEO Reporting
Not enough data
8.9
1552
Not enough data
8.6
1002
Not enough data
8.2
957
Not enough data
7.8
836
Generative AI
Not enough data
6.7
395
Not enough data
6.8
395
Content & Collaboration
Not enough data
8.8
194
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
182
Not enough data
Feature Not Available
Not enough data
8.2
164
Social Management
Not enough data
8.7
236
Not enough data
8.8
229
Not enough data
Feature Not Available
Not enough data
8.4
227
Not enough data
7.9
204
Not enough data
8.0
178
Not enough data
7.8
150
Agentic AI - Social Media Management
Not enough data
8.0
14
Not enough data
8.2
14
Not enough data
7.9
14
Not enough data
7.7
14
Not enough data
8.0
14
Not enough data
7.9
14
Not enough data
8.1
14
Media Channels
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
116
Geographic Coverage
Not enough data
Feature Not Available
Not enough data
8.2
103
Not enough data
8.1
95
Reporting
Not enough data
9.0
133
Not enough data
Feature Not Available
Not enough data
8.9
122
Not enough data
9.0
131
Agentic AI - Media Monitoring
Not enough data
7.1
14
Not enough data
7.7
14
Not enough data
7.3
14
Not enough data
7.3
14
Not enough data
7.3
14
Generative AI
Not enough data
8.3
22
Not enough data
8.1
23
Platform Interoperability
Not enough data
8.4
79
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
8.8
97
Campaign Management
Not enough data
9.0
95
Not enough data
8.7
94
Not enough data
8.7
94
Not enough data
8.6
87
Not enough data
8.6
88
Not enough data
8.5
89
Not enough data
8.5
86
Not enough data
8.4
88
Not enough data
8.3
87
Not enough data
8.5
91
Not enough data
8.4
87
Not enough data
8.0
85
Not enough data
8.3
87
Targeting
Not enough data
8.6
89
Not enough data
8.5
85
Not enough data
8.5
84
Not enough data
8.7
84
Platform
Not enough data
8.4
87
Not enough data
8.7
94
Not enough data
8.9
93
Not enough data
8.9
94
Not enough data
8.6
90
Not enough data
8.6
89
Not enough data
8.4
83
Not enough data
8.5
85
Not enough data
8.5
88
Grammar Tools
Not enough data
8.4
24
Not enough data
8.9
27
Not enough data
8.1
23
Writing Support
Not enough data
7.7
25
Not enough data
8.3
24
Not enough data
7.5
25
Not enough data
7.7
25
Software Availability
Not enough data
8.4
25
Not enough data
8.3
24
Not enough data
7.2
25
Generative AI
Not enough data
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Exchange Functions
9.2
12
Not enough data
9.2
12
Not enough data
Data as a Service
9.3
12
Not enough data
8.9
12
Not enough data
9.4
12
Not enough data
9.0
12
Not enough data
Management
9.2
12
Not enough data
9.2
12
Not enough data
8.8
12
Not enough data
9.0
12
Not enough data
Data collection
Not enough data
7.7
196
Not enough data
8.1
223
|
Verified
Not enough data
8.1
212
|
Verified
Not enough data
7.5
195
|
Verified
Not enough data
8.1
213
Segment Trending
Not enough data
8.6
243
|
Verified
Not enough data
8.1
232
|
Verified
Not enough data
8.3
238
|
Verified
Not enough data
7.3
200
Analysis
Not enough data
8.3
231
Not enough data
8.6
252
|
Verified
Not enough data
8.3
213
|
Verified
Platform
Not enough data
8.7
257
|
Verified
Not enough data
8.4
236
|
Verified
Not enough data
7.7
212
|
Verified
Not enough data
8.3
234
|
Verified
Not enough data
8.1
209
|
Verified
Not enough data
8.2
206
Agentic AI - Market Intelligence
Not enough data
7.0
32
Not enough data
6.8
32
Platform Basics
Not enough data
8.6
139
Not enough data
7.8
124
Not enough data
8.4
142
Platform Data
Not enough data
8.2
130
Not enough data
8.4
135
Not enough data
8.6
145
Not enough data
8.3
130
Agentic AI - Operational Risk Management
Not enough data
7.2
15
Planning
Not enough data
7.7
232
Publishing
Not enough data
7.7
234
Social Media
Not enough data
7.6
234
Planning
Not enough data
7.9
359
Generative AI
Not enough data
7.4
141
Not enough data
7.2
139
Not enough data
7.2
139
Not enough data
6.7
137
Not enough data
6.4
134
Agentic AI - Content Creation
Not enough data
7.1
46
Not enough data
7.0
46
Not enough data
7.2
46
Not enough data
7.1
46
Not enough data
7.2
47
Not enough data
7.3
46
Not enough data
7.3
46
AI Visibility & Tracking
Not enough data
7.8
58
Not enough data
7.7
58
Sentiment & Brand Analysis
Not enough data
7.6
57
Not enough data
6.4
54
Competitive Benchmarking
Not enough data
7.2
55
Not enough data
7.4
55
AI Content Optimization
Not enough data
7.5
56
Not enough data
7.6
54
Reporting & Alerts
Not enough data
6.7
54
Not enough data
7.6
55
Tools
8.3
1122
Feature Not Available
8.9
1491
8.2
663
8.3
1255
Feature Not Available
Metrics
8.9
1463
Feature Not Available
8.9
1496
8.2
653
8.9
1497
8.2
639
8.7
1416
8.0
580
8.7
1430
7.8
578
8.4
1366
8.9
711
Agentic AI - Content Analytics
7.6
39
7.5
56
8.1
39
7.7
56
7.8
39
7.7
57
7.8
39
7.8
57
7.9
41
7.7
57
Marketing Operations
Not enough data
7.7
388
|
Verified
Not enough data
8.4
407
|
Verified
Not enough data
8.0
400
|
Verified
Not enough data
8.0
378
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
389
|
Verified
Not enough data
8.6
426
|
Verified
Not enough data
7.7
362
|
Verified
Not enough data
8.0
376
|
Verified
Not enough data
8.2
399
|
Verified
Not enough data
7.9
352
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.1
57
Not enough data
7.5
57
Not enough data
7.1
56
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.8
232
Not enough data
8.6
228
Not enough data
8.7
221
Not enough data
8.6
231
Not enough data
8.8
235
Not enough data
Categories
Categories
Shared Categories
Google Analytics and Semrush are categorized as Content Analytics and Digital Analytics
Unique Categories
Google Analytics is categorized as Mobile App Analytics and Data Exchange Platforms
Semrush is categorized as Paid Search Intelligence, SEO Tools, Competitive Intelligence, Local SEO, Answer Engine Optimization (AEO), Social Media Suites, Social Media Management, Proofreading, Marketing Calendar, Content Creation, Local Listing Management, Marketing Analytics, Market Intelligence, Media Monitoring, Social Media Advertising, and Social Media Analytics
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.7%
Marketing and Advertising
29.8%
Information Technology and Services
8.7%
Computer Software
8.1%
Internet
3.9%
Retail
3.8%
Other
45.7%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
What is Semrush used for?
4 Comments
MT
SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 Comments
HM
NUCLEARPOWERLIGHTINGELECTRICALENGINEERING.COM Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
