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At a Glance
Market Segments
Small-Business (59.8% of reviews)
Small-Business (65.2% of reviews)
Entry-Level Pricing
No pricing available
$139.94 Per Month
Google Analytics
Star Rating
(6,616)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsSemrush
Star Rating
(3,003)4.5 out of 5
Market Segments
Small-Business (65.2% of reviews)
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that both Google Analytics and Semrush have a strong star rating of 4.5, indicating overall satisfaction, but Google Analytics is often praised for its comprehensive digital analytics capabilities, particularly in tracking sessions and engagement metrics.
- Reviewers mention that Google Analytics has a larger total number of reviews (6291) compared to Semrush (2766), suggesting a more extensive user base and potentially more robust community support and resources.
- Users on G2 highlight that Google Analytics excels in ease of setup (7.9) and ease of use (7.8), with many reviewers appreciating its intuitive interface and straightforward integration with other Google services, while Semrush scores slightly higher in both areas (8.6 and 8.3 respectively).
- Reviewers say that Google Analytics shines in its session tracking and engagement features, scoring 9.0 and 8.7 respectively, which users find invaluable for understanding user behavior on their websites, whereas Semrush's scores in these areas are lower (8.4 and 8.3).
- Users report that Google Analytics offers superior custom reporting and dashboard capabilities (8.5), allowing for tailored insights, while Semrush's score of 8.1 indicates it may not provide the same level of customization, which some users find limiting.
- G2 users mention that Google Analytics has a strong performance and reliability score (8.9), with many reviewers appreciating its consistent uptime and data accuracy, while Semrush, although reliable, scores slightly lower at 8.5, indicating room for improvement in this area.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableSemrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
Free Trial
Google Analytics
No trial information availableSemrush
Free Trial is available
Ratings
Meets Requirements
9.0
5,508
8.8
2,437
Ease of Use
7.8
5,539
8.3
2,461
Ease of Setup
7.9
2,743
8.6
1,669
Ease of Admin
8.2
2,602
8.6
1,257
Quality of Support
7.5
4,585
8.6
2,138
Has the product been a good partner in doing business?
8.3
2,383
8.7
1,237
Product Direction (% positive)
8.5
5,386
8.9
2,347
Features by Category
Metrics
9.0
4016
8.4
430
8.8
3996
8.3
425
8.7
3935
7.9
408
8.6
3616
7.7
382
8.4
3386
7.4
371
8.4
3594
7.6
365
8.5
3640
7.4
368
8.6
3706
7.5
378
8.2
3296
7.1
363
Reporting
Feature Not Available
8.0
419
8.5
3541
8.2
409
8.2
3251
7.8
394
8.4
3494
7.7
394
8.5
3433
7.8
389
8.3
3111
7.6
369
8.5
3659
8.0
403
Other
8.5
3682
7.7
381
8.5
3496
8.1
394
8.3
3288
7.7
383
8.7
3427
8.0
385
8.5
2697
7.4
350
8.0
2424
7.0
330
8.2
2799
7.6
348
Agentic AI - Digital Analytics
7.8
85
6.6
44
8.1
86
7.3
44
7.8
85
6.9
44
8.4
90
7.0
42
Administration
8.5
2619
7.7
358
8.2
2330
7.4
348
8.9
3457
8.5
399
8.9
3564
8.3
391
Social Analytics
Not enough data
8.9(won by default)
290
Not enough data
8.5(won by default)
271
Not enough data
8.7(won by default)
277
Not enough data
8.2(won by default)
244
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
214
Not enough data
8.1(won by default)
210
Reports & Dashboards
Not enough data
8.4(won by default)
274
Not enough data
8.8(won by default)
282
Not enough data
8.8(won by default)
268
Not enough data
7.9(won by default)
207
Agentic AI - Social Media Analytics
Not enough data
7.4(won by default)
21
Not enough data
7.3(won by default)
21
Not enough data
7.9(won by default)
21
Not enough data
8.2(won by default)
21
Not enough data
8.0(won by default)
21
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1178
Not enough data
8.8
1136
Not enough data
9.1
1150
Not enough data
Tracking & Reporting
8.6
1021
Not enough data
8.9
1166
Not enough data
8.5
1070
Not enough data
8.9
1180
Not enough data
8.7
1123
Not enough data
8.6
1098
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Listing Management
Not enough data
8.6
240
|
Verified
Not enough data
8.2
236
|
Verified
Not enough data
8.5
239
|
Verified
Not enough data
8.6
250
|
Verified
Performance
Not enough data
8.3
258
|
Verified
Not enough data
8.7
263
|
Verified
Local Search Optimization
Not enough data
8.9
583
|
Verified
Not enough data
8.4
542
|
Verified
Not enough data
8.4
514
|
Verified
Not enough data
8.3
526
|
Verified
Not enough data
7.9
511
|
Verified
Not enough data
8.8
572
|
Verified
Platform Basics
Not enough data
8.5
555
Not enough data
8.6
566
Agentic AI - Competitive Intelligence
Not enough data
7.1
70
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
522
Platform Content
Not enough data
7.3
462
Platform Reporting
Not enough data
8.0
537
Not enough data
8.3
543
Platform Basics
Not enough data
8.5
104
Not enough data
8.2
101
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
93
Not enough data
8.4
104
Content Planning
Not enough data
Feature Not Available
Not enough data
8.2
97
Not enough data
8.7
107
Marketing Campaign Performance
Not enough data
8.5
80
Not enough data
8.7
81
Agentic AI - Marketing Calendar
Not enough data
7.3
11
Not enough data
7.3
11
Not enough data
6.5
11
Not enough data
6.8
11
Other Features
Not enough data
8.4
105
Not enough data
8.9
91
SEO Auditing & Monitoring
Not enough data
8.7
1009
Not enough data
9.0
880
Not enough data
8.8
845
Not enough data
8.8
858
Agentic AI - SEO Tools
Not enough data
6.5
173
Not enough data
6.7
173
Not enough data
6.7
171
Not enough data
6.7
171
Not enough data
6.5
171
Not enough data
6.6
167
Not enough data
6.8
169
SEO Content & Rankings
Not enough data
8.2
1482
Not enough data
9.1
1595
Not enough data
8.8
1511
Not enough data
8.2
915
Not enough data
8.4
832
SEO Reporting
Not enough data
8.9
1570
Not enough data
8.6
1000
Not enough data
8.2
960
Not enough data
7.8
831
Generative AI
Not enough data
6.7
395
Not enough data
6.7
391
Content & Collaboration
Not enough data
8.8
192
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
180
Not enough data
Feature Not Available
Not enough data
8.2
162
Social Management
Not enough data
8.7
235
Not enough data
8.8
227
Not enough data
Feature Not Available
Not enough data
8.5
226
Not enough data
7.9
202
Not enough data
8.1
177
Not enough data
7.8
148
Agentic AI - Social Media Management
Not enough data
8.0
14
Not enough data
8.2
14
Not enough data
7.9
14
Not enough data
7.7
14
Not enough data
8.0
14
Not enough data
7.9
14
Not enough data
8.1
14
Media Channels
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
116
Geographic Coverage
Not enough data
Feature Not Available
Not enough data
8.2
102
Not enough data
8.1
94
Reporting
Not enough data
9.0
133
Not enough data
Feature Not Available
Not enough data
8.9
121
Not enough data
9.0
131
Agentic AI - Media Monitoring
Not enough data
7.1
14
Not enough data
7.7
14
Not enough data
7.3
14
Not enough data
7.3
14
Not enough data
7.3
14
Generative AI
Not enough data
8.3
22
Not enough data
8.1
23
Platform Interoperability
Not enough data
8.4
77
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
8.8
95
Campaign Management
Not enough data
9.0
93
Not enough data
8.7
92
Not enough data
8.7
92
Not enough data
8.6
85
Not enough data
8.6
86
Not enough data
8.5
87
Not enough data
8.5
84
Not enough data
8.4
86
Not enough data
8.3
85
Not enough data
8.6
89
Not enough data
8.5
85
Not enough data
8.0
83
Not enough data
8.3
85
Targeting
Not enough data
8.6
87
Not enough data
8.5
83
Not enough data
8.4
82
Not enough data
8.7
82
Platform
Not enough data
8.5
85
Not enough data
8.7
92
Not enough data
8.9
91
Not enough data
8.9
92
Not enough data
8.7
88
Not enough data
8.6
87
Not enough data
8.4
81
Not enough data
8.6
84
Not enough data
8.5
86
Grammar Tools
Not enough data
8.4
23
Not enough data
9.0
26
Not enough data
8.2
22
Writing Support
Not enough data
7.7
24
Not enough data
8.3
23
Not enough data
7.4
24
Not enough data
7.8
24
Software Availability
Not enough data
8.4
24
Not enough data
8.3
23
Not enough data
7.2
24
Generative AI
Not enough data
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Exchange Functions
9.3
15
Not enough data
9.3
15
Not enough data
Data as a Service
9.3
15
Not enough data
9.1
15
Not enough data
9.6
15
Not enough data
9.2
15
Not enough data
Management
9.3
15
Not enough data
9.3
15
Not enough data
9.0
15
Not enough data
9.2
15
Not enough data
Data collection
Not enough data
7.7
194
Not enough data
8.1
221
|
Verified
Not enough data
8.1
210
|
Verified
Not enough data
7.5
193
|
Verified
Not enough data
8.1
211
Segment Trending
Not enough data
8.6
242
|
Verified
Not enough data
8.1
230
|
Verified
Not enough data
8.3
236
|
Verified
Not enough data
7.3
198
Analysis
Not enough data
8.3
230
Not enough data
8.6
251
|
Verified
Not enough data
8.3
212
|
Verified
Platform
Not enough data
8.7
256
|
Verified
Not enough data
8.4
235
|
Verified
Not enough data
7.7
210
|
Verified
Not enough data
8.3
232
|
Verified
Not enough data
8.1
207
|
Verified
Not enough data
8.2
204
Agentic AI - Market Intelligence
Not enough data
7.0
31
Not enough data
6.9
31
Platform Basics
Not enough data
8.6
138
Not enough data
7.7
123
Not enough data
8.4
142
Platform Data
Not enough data
8.2
129
Not enough data
8.4
134
Not enough data
8.6
145
Not enough data
8.3
130
Agentic AI - Operational Risk Management
Not enough data
7.2
15
Planning
Not enough data
7.7
229
Publishing
Not enough data
7.7
231
Social Media
Not enough data
7.6
231
Planning
Not enough data
7.9
355
Generative AI
Not enough data
7.5
140
Not enough data
7.2
137
Not enough data
7.2
137
Not enough data
6.7
135
Not enough data
6.5
131
Agentic AI - Content Creation
Not enough data
7.2
45
Not enough data
7.1
45
Not enough data
7.3
45
Not enough data
7.2
45
Not enough data
7.2
46
Not enough data
7.4
45
Not enough data
7.3
45
AI Visibility & Tracking
Not enough data
7.8
63
Not enough data
7.8
68
Sentiment & Brand Analysis
Not enough data
7.7
60
Not enough data
6.4
53
Competitive Benchmarking
Not enough data
7.2
55
Not enough data
7.6
60
AI Content Optimization
Not enough data
7.6
57
Not enough data
7.6
57
Reporting & Alerts
Not enough data
6.7
53
Not enough data
7.5
60
Tools
8.3
1125
Feature Not Available
8.9
1496
8.2
660
8.3
1258
Feature Not Available
Metrics
8.9
1467
Feature Not Available
8.9
1501
8.2
650
8.9
1501
8.2
636
8.7
1419
8.0
578
8.7
1433
7.8
575
8.4
1369
8.9
709
Agentic AI - Content Analytics
7.8
42
7.5
56
8.3
42
7.7
56
7.9
42
7.7
57
7.9
42
7.8
57
8.0
44
7.7
57
Marketing Operations
Not enough data
7.7
384
|
Verified
Not enough data
8.4
405
|
Verified
Not enough data
8.0
396
|
Verified
Not enough data
8.0
374
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.2
387
|
Verified
Not enough data
8.6
424
|
Verified
Not enough data
7.7
358
|
Verified
Not enough data
8.0
372
|
Verified
Not enough data
8.2
396
|
Verified
Not enough data
7.9
350
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.1
56
Not enough data
7.4
56
Not enough data
7.0
55
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Categories
Categories
Shared Categories
Google Analytics and Semrush are categorized as Content Analytics and Digital Analytics
Unique Categories
Google Analytics is categorized as Mobile App Analytics and Data Exchange Platforms
Semrush is categorized as Paid Search Intelligence, SEO Tools, Competitive Intelligence, Local SEO, Answer Engine Optimization (AEO), Social Media Suites, Social Media Management, Proofreading, Marketing Calendar, Content Creation, Local Listing Management, Marketing Analytics, Market Intelligence, Media Monitoring, Social Media Advertising, and Social Media Analytics
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.7%
Internet
4.5%
Retail
2.8%
Other
56.7%
Marketing and Advertising
29.5%
Information Technology and Services
8.8%
Computer Software
8.1%
Internet
3.8%
Retail
3.8%
Other
46.0%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
What is Semrush used for?
4 Comments
MT
SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 Comments
HM
NUCLEARPOWERLIGHTINGELECTRICALENGINEERING.COM Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
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