2026 Best Software Awards are here!See the list
Compare AdRoll ABM (Formerly RollWorks) and G2 Buyer Intent 
At a Glance
Market Segments
Mid-Market (56.2% of reviews)
Mid-Market (50.5% of reviews)
Entry-Level Pricing
No pricing available
Contact Us Per Year
AdRoll ABM (Formerly RollWorks)
Star Rating
(601)4.3 out of 5
Market Segments
Mid-Market (56.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AdRoll ABM (Formerly RollWorks)G2 Buyer Intent
Star Rating
(1,167)4.5 out of 5
Market Segments
Mid-Market (50.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Free Trial is available
Learn more about G2 Buyer IntentSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that G2 Buyer Intent excels in providing actionable insights, with users appreciating the ability to see which companies are exploring their products or competitors. This feature helps businesses tailor their marketing strategies effectively.
- Users say that AdRoll ABM (Formerly RollWorks) offers a user-friendly experience, particularly highlighting the intuitive setup for playbooks and campaigns. Reviewers noted that this ease of use allows for quick adjustments based on performance visibility, making it a practical choice for teams looking to optimize their advertising efforts.
- According to verified reviews, G2 Buyer Intent stands out for its high-quality support, with a score that reflects users' satisfaction with the assistance they receive. Many users have praised the platform for its proactive insights into prospects' firmographics and competitive landscape.
- Reviewers mention that while AdRoll ABM provides excellent onboarding support, particularly with Salesforce integration, some users feel that the overall product could benefit from more advanced features to enhance its effectiveness in account-based marketing.
- G2 reviewers highlight that G2 Buyer Intent's strong performance in ease of setup and administration makes it a preferred choice for businesses that prioritize a smooth implementation process. Users have noted the intuitive onboarding wizard as a significant advantage.
- Users report that while both platforms cater well to mid-market businesses, G2 Buyer Intent's higher overall satisfaction score indicates a more favorable user experience, particularly in terms of meeting specific business needs and providing valuable insights.
Pricing
Entry-Level Pricing
AdRoll ABM (Formerly RollWorks)
No pricing availableG2 Buyer Intent
Buyer Intent
Contact Us
Per Year
Buyer intent is an add-on to core G2 Profile and Reviews packages designed to accelerate and optimize your pipeline with low funnel intent data signals that reveal in-market buyers.
- Target accounts most likely to convert, increasing MQLs and decreasing acquisition costs
- Accelerate sales cycles and increase win rates
- Combat churn and identify upsell opportunities with category and competitor intent data
Free Trial
AdRoll ABM (Formerly RollWorks)
No trial information availableG2 Buyer Intent
Free Trial is available
Ratings
Meets Requirements
8.4
505
8.7
903
Ease of Use
8.4
510
8.8
929
Ease of Setup
8.3
335
8.8
682
Ease of Admin
8.6
259
8.9
584
Quality of Support
8.9
485
9.2
894
Has the product been a good partner in doing business?
8.9
264
9.0
591
Product Direction (% positive)
8.6
470
8.2
870
Features by Category
Data Availability
8.0
67
Not enough data
8.3
70
Not enough data
7.0
53
|
Verified
Not enough data
6.2
21
Not enough data
Data Accuracy
8.0
61
Not enough data
8.3
64
Not enough data
6.8
19
Not enough data
Agentic AI - Sales Intelligence
6.7
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.7
5
Not enough data
Platform
Feature Not Available
Not enough data
8.4
50
|
Verified
Not enough data
8.8
47
Not enough data
8.0
52
|
Verified
Not enough data
5.9
33
|
Verified
Not enough data
7.5
37
Not enough data
Features
8.1
57
Not enough data
8.6
64
Not enough data
7.0
33
Not enough data
8.0
49
Not enough data
7.9
59
|
Verified
Not enough data
7.2
32
Not enough data
Feature Not Available
Not enough data
8.0
59
|
Verified
Not enough data
7.3
48
|
Verified
Not enough data
Channel Functionality
8.6
185
Not enough data
Platform Interoperability
7.4
75
Not enough data
Agentic AI - Display Advertising
6.6
19
Not enough data
6.8
19
Not enough data
6.7
19
Not enough data
6.8
19
Not enough data
7.0
19
Not enough data
6.9
19
Not enough data
Campaign Management
8.3
178
Not enough data
7.9
168
Not enough data
8.3
167
Not enough data
7.6
138
Not enough data
8.3
148
Not enough data
8.5
127
Not enough data
8.2
111
Not enough data
7.8
113
Not enough data
8.2
146
Not enough data
7.7
137
Not enough data
7.8
112
Not enough data
Feature Not Available
Not enough data
7.5
97
Not enough data
Targeting
8.6
183
Not enough data
8.9
179
Not enough data
8.2
148
Not enough data
8.0
129
Not enough data
Platform
8.3
142
Not enough data
7.6
142
Not enough data
8.7
163
Not enough data
8.6
167
Not enough data
8.3
135
Not enough data
7.9
137
Not enough data
8.1
126
Not enough data
Feature Not Available
Not enough data
7.9
126
Not enough data
Lead Intelligence
8.2
87
|
Verified
Not enough data
8.6
93
Not enough data
7.8
75
Not enough data
Lead Management
8.3
101
Not enough data
7.5
79
Not enough data
8.2
99
Not enough data
Marketing Campaigns
8.0
90
Not enough data
7.5
76
Not enough data
7.7
82
Not enough data
7.8
74
|
Verified
Not enough data
7.9
85
Not enough data
Campaign Execution
7.3
62
Not enough data
8.3
89
Not enough data
8.4
82
Not enough data
7.4
64
Not enough data
Agentic AI - Account Data Management
6.7
30
Not enough data
7.1
32
Not enough data
6.9
29
Not enough data
6.7
29
Not enough data
7.0
30
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
7.4
65
Not enough data
8.6
142
Not enough data
8.2
131
Not enough data
8.1
148
Not enough data
8.3
114
Not enough data
8.0
117
Not enough data
7.9
113
Not enough data
Agentic AI - Retargeting
6.7
18
Not enough data
6.6
18
Not enough data
6.8
18
Not enough data
6.6
18
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
Data Sourcing
9.1
9
Not enough data
8.1
7
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
Intelligence
8.1
8
Not enough data
8.9
6
Not enough data
7.7
5
Not enough data
Data Availability
7.4
90
7.6
209
8.1
97
8.3
210
6.9
60
7.2
160
Platform Additional Functionality
8.4
96
8.2
207
7.9
71
7.9
168
7.3
51
7.6
154
8.0
76
8.2
174
8.2
88
8.4
177
Platform Basics
8.7
35
Not enough data
8.2
37
Not enough data
8.0
34
Not enough data
9.3
9
Not enough data
8.6
6
Not enough data
Platform Data
8.5
40
Not enough data
8.2
33
Not enough data
Platform Additional Functionality
8.7
39
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.8
6
Not enough data
7.8
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
7.8
6
Not enough data
Artificial Intelligence
8.6
7
Not enough data
6.7
5
Not enough data
Platform Basics
8.6
217
Not enough data
Platform Data
8.3
214
Not enough data
7.6
197
Not enough data
Platform Additional Functionality
Feature Not Available
Not enough data
8.1
206
Not enough data
Agentic AI - Account-Based Advertising
6.4
22
Not enough data
6.4
22
Not enough data
6.7
22
Not enough data
6.9
21
Not enough data
6.1
22
Not enough data
6.6
24
Not enough data
Platform Interoperability
Not enough data
Not enough data
Video Functionality
8.8
7
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
178
Not enough data
7.9
168
Not enough data
8.3
167
Not enough data
7.6
138
Not enough data
8.3
148
Not enough data
8.5
127
Not enough data
8.2
111
Not enough data
7.8
113
Not enough data
8.2
146
Not enough data
7.7
137
Not enough data
7.8
112
Not enough data
Feature Not Available
Not enough data
7.5
97
Not enough data
Targeting
8.6
183
Not enough data
8.9
179
Not enough data
8.2
148
Not enough data
8.0
129
Not enough data
Platform
8.3
142
Not enough data
7.6
142
Not enough data
8.7
163
Not enough data
8.6
167
Not enough data
8.3
135
Not enough data
7.9
137
Not enough data
8.1
126
Not enough data
Feature Not Available
Not enough data
7.9
126
Not enough data
Platform Interoperability
7.3(won by default)
25
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.3(won by default)
48
Not enough data
Campaign Management
8.3(won by default)
178
Not enough data
7.9(won by default)
168
Not enough data
8.3(won by default)
167
Not enough data
7.6(won by default)
138
Not enough data
8.3(won by default)
148
Not enough data
8.5(won by default)
127
Not enough data
8.2(won by default)
111
Not enough data
7.8(won by default)
113
Not enough data
8.2(won by default)
146
Not enough data
7.7(won by default)
137
Not enough data
7.8(won by default)
112
Not enough data
Feature Not Available
Not enough data
7.5(won by default)
97
Not enough data
Targeting
8.6(won by default)
183
Not enough data
8.9(won by default)
179
Not enough data
8.2(won by default)
148
Not enough data
8.0(won by default)
129
Not enough data
Platform
8.3(won by default)
142
Not enough data
7.6(won by default)
142
Not enough data
8.7(won by default)
163
Not enough data
8.6(won by default)
167
Not enough data
8.3(won by default)
135
Not enough data
7.9(won by default)
137
Not enough data
8.1(won by default)
126
Not enough data
Feature Not Available
Not enough data
7.9(won by default)
126
Not enough data
Lead Intelligence
7.8
10
Not enough data
7.2
10
Not enough data
7.0
11
Not enough data
7.1
11
Not enough data
7.0
10
Not enough data
Agentic AI - Lead Intelligence
6.9
6
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
178
Not enough data
7.9
168
Not enough data
8.3
167
Not enough data
7.6
138
Not enough data
8.3
148
Not enough data
8.5
127
Not enough data
8.2
111
Not enough data
7.8
113
Not enough data
8.2
146
Not enough data
7.7
137
Not enough data
7.8
112
Not enough data
Feature Not Available
Not enough data
7.5
97
Not enough data
Targeting
8.6
183
Not enough data
8.9
179
Not enough data
8.2
148
Not enough data
8.0
129
Not enough data
Demand Side Platforms
9.0
7
Not enough data
8.3
7
Not enough data
8.1
6
Not enough data
Platform
8.3
142
Not enough data
7.6
142
Not enough data
8.7
163
Not enough data
8.6
167
Not enough data
8.3
135
Not enough data
7.9
137
Not enough data
8.1
126
Not enough data
Feature Not Available
Not enough data
7.9
126
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
9.0
5
Not enough data
9.3
5
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
5.3
5
Not enough data
4.7
5
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
Lead Intelligence
8.3
62
Not enough data
8.4
77
Not enough data
7.6
59
Not enough data
Lead Management
8.6
71
Not enough data
7.8
49
Not enough data
8.4
57
Not enough data
Marketing Campaigns
7.8
48
Not enough data
7.3
40
Not enough data
7.8
42
Not enough data
8.1
42
Not enough data
8.1
47
Not enough data
Data Availability - Marketing Account Intelligence
7.1
11
Not enough data
Data Accuracy - Marketing Account Intelligence
7.0
11
Not enough data
Agentic AI - Account-Based Analytics
6.9
18
Not enough data
7.1
18
Not enough data
6.8
18
Not enough data
6.7
17
Not enough data
6.6
18
Not enough data
Lead Intelligence
8.0
111
Not enough data
8.3
129
Not enough data
7.4
109
Not enough data
Lead Management
8.3
123
Not enough data
7.8
102
Not enough data
8.4
124
Not enough data
Marketing Campaigns
7.8
107
Not enough data
7.4
94
Not enough data
7.6
110
Not enough data
7.5
101
Not enough data
7.5
111
Not enough data
8.3
119
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
6.7
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll ABM (Formerly RollWorks) and G2 Buyer Intent are categorized as Buyer Intent Data Providers
Unique Categories
AdRoll ABM (Formerly RollWorks) is categorized as Connected TV (CTV) Advertising Platforms, Account-Based Advertising, Account-Based Orchestration Platforms, Retargeting, Customer Data Platform (CDP), Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Lead Intelligence, Visitor Identification, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Social Media Advertising, Display Advertising, and Sales Intelligence
G2 Buyer Intent has no unique categories
Reviews
Reviewers' Company Size
AdRoll ABM (Formerly RollWorks)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
G2 Buyer Intent
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
27.1%
Information Technology and Services
15.1%
Marketing and Advertising
11.9%
Financial Services
5.2%
Hospital & Health Care
2.8%
Other
37.9%
Computer Software
52.3%
Information Technology and Services
16.2%
Marketing and Advertising
6.7%
Internet
3.5%
Computer & Network Security
2.2%
Other
19.1%
Alternatives
Discussions
Check out our help center!
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
https://help.rollworks.com/Read more
What new integrations are coming for those running the Hubspot platform?
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks performance,...Read more
When is full HubSpot Integration coming?
1 Comment
EC
Hi Kate, Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks...Read more
Anyone else having trouble posting?
8 Comments
CF
Yes, I am having the same problem. I tried with more companies, but none of my evaluations are validated.Read more
Per Seat or Per Use Pricing?? HRtech software
1 Comment
Official Response from Paycor Smart Sourcing (formerly Talenya)
Talenya is priced per job posted on our platform. We do not use per-seat pricing and there is no seat limitation. The cost per job varies depending on...Read more
How can I see my product profile's performance?
1 Comment
Official Response from G2 Buyer Intent
Within your my.G2 dashboard you are able to see an overview of your Reviews, Traffic, Buyer Intent, and Marketing Content.
Additional analytics including...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
