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At a Glance
Market Segments
Small-Business (49.3% of reviews)
Small-Business (78.2% of reviews)
Entry-Level Pricing
$25.00 1 user/month
Contact Us
Front
Star Rating
(2,404)4.7 out of 5
Market Segments
Small-Business (49.3% of reviews)
Pros & Cons
Entry-Level Pricing
$25.00 1 user/month
Free Trial is available
Browse all 3 pricing plansWati
Star Rating
(452)4.6 out of 5
Market Segments
Small-Business (78.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Front excels in team collaboration, with users appreciating its shared inbox feature that keeps all communications organized. This functionality allows team members to see updates and changes made by others, enhancing coordination and reducing the chances of duplicate replies.
- Users say that Wati stands out for its customer communication capabilities, particularly through WhatsApp. Reviewers highlight how the platform enables quick responses and efficient chat management, making it a preferred choice for businesses looking to enhance customer support.
- According to verified reviews, Front has a slight edge in overall user satisfaction, reflected in its higher G2 Score. Users commend its clean interface and intuitive navigation, which contribute to a smoother daily experience when managing communications.
- Reviewers mention that Wati's user-friendly design is a significant advantage, especially for those new to customer communication tools. The straightforward setup process is frequently praised, with users noting that the guided steps make it easy to get started without complications.
- G2 reviewers highlight that while Front offers robust automation features that help streamline workflows, Wati's focus on simplicity and accessibility makes it a strong contender for small businesses that prioritize ease of use over complex functionalities.
- Users report that both platforms provide solid support, but Front receives higher marks for quality. Reviewers appreciate the responsive assistance and resources available, which can be crucial for teams needing quick resolutions to issues that arise during daily operations.
Pricing
Entry-Level Pricing
Front
Starter
$25.00
1 user/month
Essential capabilities to get started with customer-first service
- Shared inbox and ticketing
- AI Topics and up to 10 automation rules
- Basic analytics
Wati
Growth
Contact Us
Send WhatsApp messages to thousands of users in one click to improve reach.
- 5 Agents
- Blue Tick Verification & Assistance
- 1,000 Free Conversations per month
Free Trial
Front
Free Trial is available
Wati
Free Trial is available
Ratings
Meets Requirements
9.1
1,897
8.9
350
Ease of Use
9.1
1,913
9.2
359
Ease of Setup
8.8
695
9.0
321
Ease of Admin
8.9
474
9.1
269
Quality of Support
9.1
1,632
8.6
342
Has the product been a good partner in doing business?
9.2
460
9.1
265
Product Direction (% positive)
9.3
1,784
9.3
330
Features by Category
Ticket and Case Management
8.8
267
|
Verified
Not enough data
8.9
264
|
Verified
Not enough data
8.9
286
|
Verified
Not enough data
8.8
282
|
Verified
Not enough data
8.9
245
|
Verified
Not enough data
9.0
308
Not enough data
9.2
285
|
Verified
Not enough data
8.7
260
|
Verified
Not enough data
Generative AI
7.8
63
Not enough data
8.3
64
Not enough data
Agentic AI - Help Desk
7.2
29
Not enough data
7.2
29
Not enough data
7.3
29
Not enough data
Communication Channels
8.7
235
|
Verified
Not enough data
9.2
276
|
Verified
Not enough data
8.7
234
|
Verified
Not enough data
8.3
211
|
Verified
Not enough data
7.8
134
Not enough data
Platform
8.3
219
|
Verified
Not enough data
8.4
290
|
Verified
Not enough data
8.8
261
|
Verified
Not enough data
8.6
234
|
Verified
Not enough data
8.3
233
|
Verified
Not enough data
8.3
239
|
Verified
Not enough data
Channels
8.9
625
Feature Not Available
8.5
526
Feature Not Available
7.9
475
Feature Not Available
Design
8.8
649
8.7
153
8.2
531
7.9
153
8.8
744
8.6
165
8.8
706
8.4
153
8.7
562
8.7
155
Generative AI
7.8
189
Feature Not Available
8.0
189
Feature Not Available
Usability
8.8
64
Not enough data
8.8
63
Not enough data
8.8
65
Not enough data
Reporting
8.2
62
Not enough data
7.6
59
Not enough data
8.1
63
Not enough data
Generative AI
7.7
37
Not enough data
7.8
38
Not enough data
Inbox Tools
9.3
806
Not enough data
8.9
813
Not enough data
9.1
791
Not enough data
9.0
831
Not enough data
Coordination Tools
8.5
726
Not enough data
8.7
706
Not enough data
8.7
645
Not enough data
Software Options
9.3
791
Not enough data
8.6
723
Not enough data
Email Client - Agentic AI
6.7
25
Not enough data
7.3
25
Not enough data
Functionality
Not enough data
8.8
129
Not enough data
8.5
117
Not enough data
8.5
114
Support
Not enough data
8.6
120
Not enough data
8.3
115
Not enough data
8.6
128
Responses
Not enough data
8.6
172
Not enough data
8.8
168
Not enough data
8.7
165
Not enough data
8.6
160
Not enough data
8.5
154
Platform
Not enough data
8.7
163
Not enough data
8.8
141
Not enough data
8.4
160
Not enough data
8.0
160
Not enough data
Feature Not Available
Not enough data
8.7
150
Not enough data
8.6
151
Generative AI
Not enough data
7.3
96
Not enough data
Feature Not Available
Conversational Platform
8.8
491
Not enough data
8.8
385
Not enough data
8.7
385
Not enough data
8.8
343
Not enough data
Support Automation
8.7
412
Not enough data
8.9
415
Not enough data
8.7
377
Not enough data
8.6
327
Not enough data
Generative AI
8.1
109
Not enough data
8.3
109
Not enough data
Messaging Channels
Not enough data
7.4
44
Not enough data
Feature Not Available
Not enough data
7.1
46
Not enough data
9.1
66
Administration
Not enough data
9.2
66
Not enough data
9.0
63
Not enough data
8.4
59
Not enough data
8.7
66
Sorting & Filtering
8.3
235
Not enough data
9.1
237
Not enough data
7.6
225
Not enough data
8.4
227
Not enough data
Integrations
8.0
217
Not enough data
8.4
227
Not enough data
7.4
207
Not enough data
Time Management
9.0
229
Not enough data
8.7
223
Not enough data
9.3
234
Not enough data
Generative AI
7.7
136
Not enough data
7.2
129
Not enough data
7.8
134
Not enough data
Agentic AI - Email Management
6.6
34
Not enough data
7.2
34
Not enough data
Generative AI
8.3
34
Not enough data
8.3
34
Not enough data
7.8
33
Not enough data
Communication
8.8
218
|
Verified
Not enough data
8.9
265
|
Verified
Not enough data
8.9
207
Not enough data
8.9
230
|
Verified
Not enough data
8.8
151
Not enough data
Internal Use
8.4
290
|
Verified
Not enough data
9.2
281
|
Verified
Not enough data
8.9
193
Not enough data
8.8
219
Not enough data
9.5
285
|
Verified
Not enough data
8.8
219
|
Verified
Not enough data
Generative AI
7.7
31
Not enough data
Self-Service Experience
8.4
58
Not enough data
8.5
56
Not enough data
8.1
56
Not enough data
8.3
54
Not enough data
8.5
53
Not enough data
Self-Service Platform
8.1
53
Not enough data
8.5
53
Not enough data
8.1
53
Not enough data
8.2
50
Not enough data
Agentic AI - Customer Self-Service
9.3
7
Not enough data
9.5
7
Not enough data
9.3
7
Not enough data
9.8
7
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
Generative AI
7.8(won by default)
26
Feature Not Available
7.8(won by default)
25
Feature Not Available
Process
9.1(won by 0.8)
195
8.3
55
8.8(won by 0.3)
158
8.5
56
8.8(won by 0.3)
171
8.5
54
Channels
9.5(won by default)
239
Feature Not Available
9.1(won by 0.7)
191
8.4
56
8.8(won by 0.2)
181
8.6
59
8.4(won by 0.7)
131
7.7
50
9.1(won by 0.6)
157
8.5
51
Insight
8.9(won by 0.9)
140
8.0
49
8.7(won by default)
158
Feature Not Available
8.8(won by default)
138
Feature Not Available
9.0(won by default)
153
Feature Not Available
Generative AI
7.5
29
Not enough data
7.6
30
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.1
89
Not enough data
9.4
90
Not enough data
9.2
87
Not enough data
9.0
86
Not enough data
9.1
86
Not enough data
9.2
88
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.9
83
Not enough data
9.1
83
Not enough data
8.6
78
Not enough data
8.8
80
Customer Query Resolution - AI Customer Support Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Interaction Automation - AI Customer Support Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Front and Wati are categorized as Customer Communications Management and Social Customer Service
Unique Categories
Wati is categorized as Chatbots, Communication Platform as a Service (CPaaS), Proactive Notification, and WhatsApp Marketing
Reviews
Reviewers' Company Size
Front
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Wati
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Logistics and Supply Chain
10.0%
Computer Software
8.1%
Information Technology and Services
7.6%
Transportation/Trucking/Railroad
5.5%
Financial Services
4.7%
Other
64.1%
Education Management
10.2%
Information Technology and Services
7.3%
Retail
6.6%
Marketing and Advertising
6.1%
Health, Wellness and Fitness
5.8%
Other
64.1%
Alternatives
Discussions
How do I categorize my emails automatically?
1 Comment
Official Response from Front
If you're reading this, you're probably looking for a better way, a more automatic way, to get insights about your emails and what they are about. You can...Read more
What happens to conversations when someone leaves the company?
1 Comment
Official Response from Front
The worst part about someone leaving a company, is not knowing what conversations they're working on and feeling like there is a black hole within your team....Read more
Can i send custom pdf by template by providing custom link tomy customer?
2 Comments
JD
Hi Aiman, Yes. It's possible to send a different PDF for every message. You will have to pass a public URL of the PDF and WATI will automatically get the PDF...Read more
What is WATI used for?
2 Comments
PP
Wati is WhatsApp API solution that helps businesses connect with their customers through WhatsApp. It allows businesses to manage and track their...Read more
Can we know from which website we recieved the chat on whatsapp
1 Comment
JD
Our chat widget allows you to add a page title as default message when users land from a specific website.
If users allow the default message to be sent,...Read more
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