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Compare Freshsales and Optimove 
Featured Products
At a Glance
Market Segments
Small-Business (68.0% of reviews)
Mid-Market (51.3% of reviews)
Entry-Level Pricing
Starting at $9.00 1 User Per Month
Contact Us
Freshsales
Star Rating
(1,220)4.5 out of 5
Market Segments
Small-Business (68.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $9.00 1 User Per Month
Browse all 3 pricing plansOptimove
Star Rating
(234)4.6 out of 5
Market Segments
Mid-Market (51.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about OptimoveFreshsales vs Optimove
When assessing the two solutions, reviewers found Freshsales easier to use, set up, and administer. However, reviewers preferred doing business with Optimove overall.
- Freshsales and Optimove both meet the requirements of our reviewers at a comparable rate.
- When comparing quality of ongoing product support, reviewers felt that Optimove is the preferred option.
- When assessing product direction, Freshsales and Optimove received similar ratings from our reviewers.
Pricing
Entry-Level Pricing
Freshsales
Growth
Starting at $9.00
1 User Per Month
Tailored for startups and SMBs seeking efficient pipeline management and engagement across channels
- Web Forms
- SMS & WhatsApp
- Basic Workflows
Optimove
Optimove Pricing
Contact Us
- Maximize personalization’s impact with AI-mapped CRM journeys as part of Optimove’s Scale package.
- Gain unlimited access to strategic customer insights to build hyper-segmented customer groups that significantly increase personalization.
- Let Optimove’s AI map CRM journeys ensure that only the optimal message(s) is sent to each customer, across any channel, every time.
Free Trial
Freshsales
Free Trial is available
Optimove
No trial information availableRatings
Meets Requirements
8.7
1,039
8.7
200
Ease of Use
9.0
1,052
8.6
201
Ease of Setup
8.8
559
8.0
117
Ease of Admin
8.9
535
8.8
66
Quality of Support
8.8
1,009
9.3
199
Has the product been a good partner in doing business?
9.0
529
9.1
67
Product Direction (% positive)
9.3
1,033
9.3
195
Features by Category
Sales Force Automation
8.9
718
|
Verified
Not enough data
8.3
417
Not enough data
8.8
707
|
Verified
Not enough data
8.5
705
|
Verified
Not enough data
8.3
507
|
Verified
Not enough data
8.6
336
|
Verified
Not enough data
8.2
482
|
Verified
Not enough data
8.1
468
Not enough data
8.4
510
|
Verified
Not enough data
Marketing Automation
8.5
548
Not enough data
8.5
522
Not enough data
8.9
627
Not enough data
7.9
114
Not enough data
Customer Support
8.5
534
Not enough data
8.6
542
Not enough data
8.6
548
Not enough data
8.2
458
Not enough data
8.4
478
Not enough data
Reporting & Analytics
8.4
629
|
Verified
Not enough data
8.6
665
|
Verified
Not enough data
8.3
508
|
Verified
Not enough data
Mobile & Social
Feature Not Available
Not enough data
8.1
208
|
Verified
Not enough data
8.3
331
|
Verified
Not enough data
Platform
8.4
404
|
Verified
Not enough data
8.5
393
|
Verified
Not enough data
8.7
414
|
Verified
Not enough data
8.3
314
|
Verified
Not enough data
7.7
258
Not enough data
8.0
301
|
Verified
Not enough data
8.8
408
|
Verified
Not enough data
8.0
285
|
Verified
Not enough data
Integration
8.4
375
|
Verified
Not enough data
8.3
331
|
Verified
Not enough data
7.9
297
|
Verified
Not enough data
Generative AI
7.6
84
Not enough data
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
9.3
12
9.2
131
|
Verified
9.2
11
9.3
139
|
Verified
8.1
9
8.9
133
|
Verified
8.8
11
8.7
125
|
Verified
Online Marketing
9.0
8
7.6
95
8.5
8
8.1
114
|
Verified
8.1
12
9.2
138
|
Verified
9.4
9
8.6
117
|
Verified
Not enough data
8.2
97
Lead Management
8.9
9
8.5
107
|
Verified
8.5
8
8.6
112
8.7
10
9.3
136
|
Verified
8.5
9
8.3
102
|
Verified
8.9
9
8.3
103
|
Verified
8.9
11
8.3
104
|
Verified
9.2
10
8.3
104
|
Verified
8.7
9
8.6
114
|
Verified
Campaign Management
9.2
6
8.8
120
|
Verified
8.8
7
8.1
97
Not enough data
8.5
119
|
Verified
Not enough data
7.5
94
Social
Not enough data
7.2
85
Not enough data
7.5
89
Not enough data
7.5
92
9.3
5
7.2
86
Not enough data
7.2
89
Reporting & Analytics
8.7
10
8.9
128
|
Verified
8.5
11
8.1
101
|
Verified
8.6
7
8.4
115
|
Verified
Not enough data
8.5
126
|
Verified
Not enough data
7.2
87
Platform
9.0
5
8.4
106
|
Verified
8.6
6
8.4
96
8.3
6
9.0
104
|
Verified
9.3
5
8.3
86
Not enough data
7.9
89
|
Verified
8.1
6
8.5
101
|
Verified
Not enough data
8.4
88
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.9
9
Not enough data
7.2
9
Not enough data
7.0
9
Not enough data
7.0
9
Not enough data
6.9
9
Not enough data
7.0
10
Integration
8.6
7
8.2
105
|
Verified
8.3
6
8.0
102
|
Verified
9.0
5
8.0
91
|
Verified
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
8.1
19
Not enough data
8.3
19
Not enough data
8.6
20
Not enough data
8.7
18
Not enough data
Organization
8.6
20
Not enough data
8.9
19
Not enough data
7.9
19
Not enough data
Performance Analysis
7.9
17
Not enough data
8.3
23
Not enough data
Sales Analysis
7.8
20
Not enough data
8.8
21
Not enough data
Generative AI
8.3
12
Not enough data
7.9
13
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
9.0
236
|
Verified
Not enough data
8.9
244
|
Verified
Not enough data
8.4
182
|
Verified
Not enough data
8.7
182
|
Verified
Not enough data
8.9
219
|
Verified
Not enough data
8.7
69
Not enough data
8.8
64
Not enough data
Repeatability and Reportability
8.9
206
|
Verified
Not enough data
8.9
222
|
Verified
Not enough data
8.9
220
|
Verified
Not enough data
8.7
186
|
Verified
Not enough data
7.6
57
Not enough data
AI and Automation
8.4
66
Not enough data
8.2
69
Not enough data
8.3
62
Not enough data
7.9
63
Not enough data
7.7
59
Not enough data
Generative AI
8.2
28
Not enough data
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
8.5
72
|
Verified
Not enough data
8.6
73
|
Verified
Not enough data
8.3
64
Not enough data
8.6
79
|
Verified
Intelligence
Not enough data
8.7
83
|
Verified
Not enough data
8.7
86
|
Verified
Not enough data
8.4
79
|
Verified
Platform Basics
Not enough data
9.2
95
|
Verified
Not enough data
9.2
99
|
Verified
Platform Data
Not enough data
8.9
93
|
Verified
Not enough data
8.6
99
|
Verified
Not enough data
8.9
101
|
Verified
Not enough data
9.0
97
|
Verified
Platform Additional Functionality
Not enough data
8.9
89
|
Verified
Not enough data
8.4
92
|
Verified
Not enough data
8.4
86
|
Verified
Agentic AI - Customer Journey Analytics
Not enough data
6.0
7
Not enough data
8.1
7
Not enough data
7.5
6
Not enough data
8.1
6
Customization
9.1
17
Not enough data
8.3
16
Not enough data
8.2
14
Not enough data
8.3
15
Not enough data
Additional Functionality
8.4
15
Not enough data
8.2
12
Not enough data
8.4
15
Not enough data
8.5
11
Not enough data
8.3
13
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.8
50
Not enough data
9.0
51
Not enough data
8.6
50
Not enough data
Discovery
8.9
51
Not enough data
8.5
53
Not enough data
8.7
50
Not enough data
Management
8.7
49
Not enough data
9.0
51
Not enough data
Platform
8.5
49
Not enough data
8.7
51
Not enough data
Agentic AI - Personalization
Not enough data
5.6
9
Not enough data
6.9
8
Not enough data
7.1
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.9
8
Agentic AI - Sales Performance Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Incentives
8.5
28
Not enough data
8.6
29
Not enough data
7.9
28
Not enough data
8.3
30
Not enough data
Personalization
8.8
32
Not enough data
8.6
33
Not enough data
8.6
34
Not enough data
8.4
31
Not enough data
Administrative
8.5
32
Not enough data
8.4
29
Not enough data
8.4
28
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.8
224
Not enough data
8.8
217
Not enough data
8.2
50
Not enough data
Customizations
9.0
234
Not enough data
9.2
239
Not enough data
8.9
246
Not enough data
8.6
220
Not enough data
8.9
241
Not enough data
Generative AI
7.7
32
Not enough data
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.1
84
Not enough data
8.4
84
Not enough data
8.2
78
Not enough data
8.4
89
Not enough data
8.3
84
Not enough data
Predictive Analytics
8.1
85
Not enough data
8.2
83
Not enough data
8.0
78
Not enough data
7.6
80
Not enough data
Sales Management
8.4
89
Not enough data
7.8
79
Not enough data
8.3
84
Not enough data
8.7
89
Not enough data
Agentic AI - Outbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Calling
8.8
137
Not enough data
8.8
120
Not enough data
8.7
130
Not enough data
9.1
146
Not enough data
Not enough data
Not enough data
Contacts
9.0
151
Not enough data
9.0
137
Not enough data
9.0
143
Not enough data
Insights
9.1
165
Not enough data
9.1
142
Not enough data
8.9
123
Not enough data
9.0
145
Not enough data
9.0
141
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.6
93
|
Verified
Not enough data
8.9
99
|
Verified
Not enough data
9.1
99
|
Verified
Not enough data
9.0
93
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
9.1
103
|
Verified
Not enough data
9.1
100
|
Verified
Not enough data
8.7
92
|
Verified
Not enough data
9.0
96
|
Verified
Not enough data
8.4
84
|
Verified
Not enough data
8.7
82
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.7
7
Not enough data
8.3
6
Not enough data
8.1
6
Categories
Categories
Shared Categories
Freshsales and Optimove are categorized as Marketing Automation
Unique Categories
Freshsales is categorized as Sales Engagement, AI Sales Assistant, Online Form Builder, Outbound Call Tracking, Sales Analytics, Lead Scoring, Email Tracking, Sales Performance Management, CRM, and Visitor Identification
Optimove is categorized as Customer Journey Analytics, Customer Data Platform (CDP), Marketing Analytics, and Personalization
Reviews
Reviewers' Company Size
Freshsales
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimove
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
16.6%
Computer Software
13.8%
Marketing and Advertising
7.9%
Financial Services
4.1%
Internet
3.7%
Other
54.0%
Gambling & Casinos
68.7%
Marketing and Advertising
5.2%
Entertainment
4.3%
Financial Services
3.5%
Telecommunications
1.7%
Other
16.5%
Alternatives
Discussions
What are the three benefits of CRM?
2 Comments
AV
Makes it easy to keep a track of new and prospect leads.Read more
What is Freshsales used for?
2 Comments
IH
It's a CRM solution to manage leads and opportunities. It helps you to create your sales funnel from different channels.Read more
How is Freshsales different from other CRMs?
1 Comment
Official Response from Freshsales
Freshsales is an integrated, simple and intuitive sales CRM built with automations, intelligence and analytics to aid your sales teams to close deals faster....Read more
How much does Optimove cost?
1 Comment
Official Response from Optimove
Optimove is priced using a monthly subscription model, typically a few thousand dollars per month. Pricing tiers are based on the number of separate customer...Read more
Does Optimove provide professional services?
1 Comment
Official Response from Optimove
Yes! Optimove offers a complete set of professional services for clients who want even more assistance with their customer marketing automation journey....Read more
Does Optimove implement predictive analytics?
1 Comment
Official Response from Optimove
Absolutely! Optimove’s predictive behavior modeling applies mathematical and statistical techniques to transactional, behavioral and demographic data in...Read more
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