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Compare Fluency and HubSpot Marketing Hub 
Featured Products
At a Glance
Market Segments
Mid-Market (56.9% of reviews)
Small-Business (51.6% of reviews)
Entry-Level Pricing
No pricing available
$0.00
Fluency
Star Rating
(194)4.4 out of 5
Market Segments
Mid-Market (56.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about FluencyHubSpot Marketing Hub
Star Rating
(14,350)4.5 out of 5
Market Segments
Small-Business (51.6% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that HubSpot Marketing Hub excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Fluency. Users appreciate its ability to connect various business aspects seamlessly, enhancing their marketing efforts.
- Users say that HubSpot Marketing Hub offers a more intuitive experience, with a higher ease of use rating. Recent feedback highlights its effectiveness in data management and email sequencing, making it a preferred choice for small businesses looking for a comprehensive marketing solution.
- Reviewers mention that Fluency shines in budget management, with users finding its tools efficient for tracking budget pacing. One user noted that tasks that previously took an hour now only take about five minutes, showcasing its time-saving capabilities.
- According to verified reviews, HubSpot Marketing Hub has a more robust implementation process, with users praising its intuitive onboarding wizard. This contrasts with Fluency, where some users have expressed challenges in setup and configuration.
- Users highlight the quality of support from Fluency, which has received positive feedback for its customer service. However, HubSpot Marketing Hub still maintains a strong support rating, with users appreciating its comprehensive resources and assistance.
- Reviewers note that while both platforms offer valuable insights and customization, HubSpot Marketing Hub's broader feature set and higher user satisfaction ratings make it a more favorable option for those seeking a versatile marketing hub.
Pricing
Entry-Level Pricing
Fluency
No pricing availableHubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Free Trial
Fluency
Free Trial is available
HubSpot Marketing Hub
Free Trial is available
Ratings
Meets Requirements
8.5
179
8.5
9,647
Ease of Use
7.5
183
8.6
11,326
Ease of Setup
7.1
142
8.1
7,044
Ease of Admin
8.0
76
8.5
4,970
Quality of Support
9.1
170
8.7
9,125
Has the product been a good partner in doing business?
9.1
79
8.7
4,888
Product Direction (% positive)
9.7
180
8.8
9,285
Features by Category
Email Marketing
Not enough data
8.8
5554
|
Verified
Not enough data
8.9
5415
|
Verified
Not enough data
8.6
5394
|
Verified
Not enough data
8.8
5100
|
Verified
Online Marketing
Not enough data
8.5
5252
|
Verified
Not enough data
8.2
4567
|
Verified
Not enough data
8.1
4291
|
Verified
Not enough data
8.1
4812
|
Verified
Not enough data
8.1
4453
|
Verified
Lead Management
Not enough data
8.5
5009
|
Verified
Not enough data
8.1
4737
|
Verified
Not enough data
8.4
4847
|
Verified
Not enough data
8.0
4353
|
Verified
Not enough data
8.4
4793
|
Verified
Not enough data
8.2
4521
|
Verified
Not enough data
8.4
4496
|
Verified
Not enough data
8.4
4511
|
Verified
Campaign Management
Not enough data
8.2
4094
|
Verified
Not enough data
7.9
3681
|
Verified
Not enough data
7.9
3630
|
Verified
Not enough data
7.2
2775
|
Verified
Social
Not enough data
7.7
3733
|
Verified
Not enough data
8.1
4138
|
Verified
Not enough data
8.1
4107
|
Verified
Not enough data
8.0
3984
|
Verified
Not enough data
7.7
3205
|
Verified
Reporting & Analytics
Not enough data
8.3
5169
|
Verified
Not enough data
8.0
4818
|
Verified
Not enough data
7.6
3970
|
Verified
Not enough data
7.5
3653
|
Verified
Not enough data
7.7
4067
|
Verified
Platform
Not enough data
8.0
3512
|
Verified
Not enough data
8.5
3540
|
Verified
Not enough data
8.7
3491
|
Verified
Not enough data
8.0
2470
|
Verified
Not enough data
7.4
2369
|
Verified
Not enough data
8.6
3327
|
Verified
Not enough data
7.9
2542
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.8
294
Not enough data
6.8
289
Not enough data
6.8
290
Not enough data
6.6
291
Not enough data
6.6
290
Not enough data
6.7
292
Integration
Not enough data
8.4
3515
|
Verified
Not enough data
8.0
3201
|
Verified
Not enough data
8.1
2987
|
Verified
Channel Functionality
6.9
18
Not enough data
Platform Interoperability
7.1
15
Not enough data
Agentic AI - Display Advertising
6.7
14
Not enough data
6.5
14
Not enough data
6.9
14
Not enough data
6.5
14
Not enough data
6.5
14
Not enough data
6.5
14
Not enough data
Campaign Management
8.3
95
8.3
1329
8.0
95
8.2
1267
8.0
95
8.2
1192
8.4
95
Feature Not Available
8.1
94
Feature Not Available
8.4
92
8.3
1087
8.0
92
Feature Not Available
8.1
90
Feature Not Available
8.6
94
Feature Not Available
7.5
92
8.1
1119
7.6
91
8.0
1069
7.3
89
Feature Not Available
7.3
89
Feature Not Available
Targeting
8.1
94
8.3
1194
7.8
94
8.2
1112
8.1
92
8.0
1008
7.8
86
8.0
985
Platform
7.8
88
8.3
1164
8.0
89
8.2
1311
8.4
88
8.8
1338
8.3
90
8.7
1361
8.6
90
8.6
1185
8.1
89
8.3
1311
8.1
90
8.6
1350
7.9
86
8.4
1056
8.3
88
8.4
1250
Campaign Management & Optimization
7.9
143
Not enough data
8.2
142
Not enough data
8.1
143
Not enough data
8.0
134
Not enough data
7.6
131
Not enough data
8.2
137
Not enough data
8.2
134
Not enough data
7.0
123
Not enough data
8.0
132
Not enough data
7.5
124
Not enough data
8.7
137
Not enough data
Analytics & Administration
8.1
134
Not enough data
7.6
133
Not enough data
7.9
135
Not enough data
Platform
8.2
131
Not enough data
8.4
135
Not enough data
8.3
133
Not enough data
8.5
135
Not enough data
8.5
136
Not enough data
8.7
134
Not enough data
8.5
132
Not enough data
8.0
123
Not enough data
Lead Intelligence
Not enough data
7.8
1155
|
Verified
Not enough data
7.9
1190
Not enough data
8.1
1239
Lead Management
Not enough data
8.3
1330
Not enough data
7.5
1156
Not enough data
8.0
1211
Marketing Campaigns
Not enough data
7.9
1175
Not enough data
7.4
1063
Not enough data
7.5
1119
Not enough data
7.8
1105
|
Verified
Not enough data
8.1
1266
Campaign Execution
Not enough data
7.8
1155
Not enough data
7.8
1089
Not enough data
7.7
1033
Not enough data
8.7
1404
Agentic AI - Account Data Management
Not enough data
6.4
91
Not enough data
6.7
91
Not enough data
6.6
90
Not enough data
6.7
91
Not enough data
6.5
91
Messenger
Not enough data
8.0
1215
|
Verified
Not enough data
7.4
1043
|
Verified
Not enough data
7.9
1257
|
Verified
Not enough data
7.8
1181
|
Verified
Channels
Not enough data
8.0
1442
|
Verified
Not enough data
8.1
1420
|
Verified
Not enough data
7.1
840
Not enough data
6.8
738
|
Verified
Not enough data
7.4
797
|
Verified
Customers
Not enough data
8.2
1487
|
Verified
Not enough data
8.2
1474
|
Verified
Not enough data
8.3
1619
|
Verified
Not enough data
8.4
1569
|
Verified
Not enough data
8.2
1475
|
Verified
Agentic AI - Conversational Marketing
Not enough data
6.6
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.4
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.6
69
Automation Building
6.9
22
Not enough data
7.2
22
Not enough data
8.3
23
Not enough data
8.1
24
Not enough data
8.5
25
Not enough data
6.5
20
Not enough data
Bot Management & Execution
6.7
18
Not enough data
7.5
23
Not enough data
7.9
21
Not enough data
6.9
18
Not enough data
7.9
21
Not enough data
8.7
22
Not enough data
Intelligent Automation
6.9
18
Not enough data
7.7
23
Not enough data
7.0
19
Not enough data
Agentic AI - Robotic Process Automation (RPA)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
Not enough data
6.8
85
Not enough data
7.5
82
Not enough data
7.7
84
Not enough data
7.7
83
Campaigns
Not enough data
7.4
80
Not enough data
7.5
79
Not enough data
7.5
78
Not enough data
7.6
76
Integrations
Not enough data
8.0
79
Not enough data
7.1
74
Not enough data
6.9
68
Not enough data
7.5
76
Generative AI
Not enough data
6.4
75
Agentic AI - Vulnerability Scanner
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Attribution Modeling
Not enough data
8.0
282
Not enough data
7.7
275
Not enough data
7.2
255
Not enough data
7.3
249
Not enough data
6.9
246
Not enough data
7.4
259
Agentic AI - Attribution
Not enough data
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Marketing
Not enough data
7.8
254
Not enough data
7.2
236
Not enough data
8.2
281
Not enough data
8.3
286
Reporting
Not enough data
8.4
309
Not enough data
8.3
295
Not enough data
8.1
299
Platform Basics
Not enough data
8.5
241
Not enough data
8.5
240
Not enough data
8.4
240
Not enough data
8.1
25
Not enough data
8.0
24
Platform Data
Not enough data
8.2
235
Not enough data
7.9
230
Platform Additional Functionality
Not enough data
8.3
256
Agentic AI - Account-Based Orchestration Platforms
Not enough data
7.0
27
Not enough data
7.2
27
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Artificial Intelligence
Not enough data
6.8
23
Not enough data
7.2
23
Platform Basics
Not enough data
8.2
558
Not enough data
8.5
640
Platform Reporting
Not enough data
8.4
656
Not enough data
8.6
699
Content & Collaboration
Not enough data
8.3(won by default)
1275
Not enough data
8.3(won by default)
1329
Not enough data
8.1(won by default)
1020
Not enough data
8.3(won by default)
1095
Not enough data
8.7(won by default)
1406
Not enough data
8.3(won by default)
967
Social Management
Not enough data
8.2(won by default)
2193
Not enough data
8.6(won by default)
2369
Not enough data
8.4(won by default)
2105
Not enough data
8.3(won by default)
2251
Not enough data
8.0(won by default)
1672
Not enough data
8.2(won by default)
952
Not enough data
7.3(won by default)
326
Agentic AI - Social Media Management
Not enough data
6.7(won by default)
73
Not enough data
6.9(won by default)
70
Not enough data
7.0(won by default)
72
Not enough data
6.8(won by default)
69
Not enough data
7.0(won by default)
72
Not enough data
7.0(won by default)
72
Not enough data
6.9(won by default)
74
Platform Basics
Not enough data
8.1
430
Not enough data
8.0
440
Platform Data
Not enough data
8.0
436
Not enough data
7.9
433
Not enough data
8.5
484
Not enough data
8.2
438
Platform Additional Functionality
Not enough data
8.0
424
Not enough data
8.2
444
Not enough data
8.2
439
Agentic AI - Customer Journey Analytics
Not enough data
6.6
86
Not enough data
6.8
85
Not enough data
6.7
86
Not enough data
6.8
86
Platform Interoperability
8.3
21
Not enough data
Mobile Functionality
8.1
28
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
95
8.3
1329
8.0
95
8.2
1267
8.0
95
8.2
1192
8.4
95
Feature Not Available
8.1
94
Feature Not Available
8.4
92
8.3
1087
8.0
92
Feature Not Available
8.1
90
Feature Not Available
8.6
94
Feature Not Available
7.5
92
8.1
1119
7.6
91
8.0
1069
7.3
89
Feature Not Available
7.3
89
Feature Not Available
Targeting
8.1
94
8.3
1194
7.8
94
8.2
1112
8.1
92
8.0
1008
7.8
86
8.0
985
Mobile
8.5
25
Not enough data
7.3
89
Feature Not Available
7.3
89
Feature Not Available
Platform
7.8
88
8.3
1164
8.0
89
8.2
1311
8.4
88
8.8
1338
8.3
90
8.7
1361
8.6
90
8.6
1185
8.1
89
8.3
1311
8.1
90
8.6
1350
7.9
86
8.4
1056
8.3
88
8.4
1250
Platform Interoperability
7.9
77
8.0
595
Agentic AI - Social Media Advertising
7.0
20
7.1
64
6.4
20
7.2
63
6.7
20
7.0
60
6.6
20
7.1
63
6.5
20
7.1
64
6.8
21
7.4
69
Social Functionality
7.9
93
8.2
1313
Campaign Management
8.3
95
8.3
1329
8.0
95
8.2
1267
8.0
95
8.2
1192
8.4
95
Feature Not Available
8.1
94
Feature Not Available
8.4
92
8.3
1087
8.0
92
Feature Not Available
8.1
90
Feature Not Available
8.6
94
Feature Not Available
7.5
92
8.1
1119
7.6
91
8.0
1069
7.3
89
Feature Not Available
7.3
89
Feature Not Available
Targeting
8.1
94
8.3
1194
7.8
94
8.2
1112
8.1
92
8.0
1008
7.8
86
8.0
985
Platform
7.8
88
8.3
1164
8.0
89
8.2
1311
8.4
88
8.8
1338
8.3
90
8.7
1361
8.6
90
8.6
1185
8.1
89
8.3
1311
8.1
90
8.6
1350
7.9
86
8.4
1056
8.3
88
8.4
1250
Responses
Not enough data
9.0
24
Not enough data
8.9
23
Not enough data
8.0
23
Automation - AI Agents
Not enough data
7.6
24
Not enough data
7.3
25
Not enough data
8.1
24
Not enough data
Feature Not Available
Not enough data
7.6
24
Platform
Not enough data
8.2
24
Not enough data
8.7
24
Not enough data
7.8
23
Autonomy - AI Agents
Not enough data
Feature Not Available
Not enough data
7.2
24
Not enough data
7.6
24
Not enough data
Feature Not Available
Generative AI
Not enough data
8.3
24
Not enough data
7.9
24
Page Customization
Not enough data
8.4
1359
|
Verified
Not enough data
7.9
1397
|
Verified
Not enough data
7.8
1281
|
Verified
Not enough data
8.1
1319
|
Verified
Page Optimization
Not enough data
8.1
1184
|
Verified
Not enough data
8.0
1293
|
Verified
Not enough data
8.1
1332
|
Verified
Not enough data
7.8
1221
|
Verified
Integrations
Not enough data
7.4
756
|
Verified
Not enough data
8.7
1247
|
Verified
Not enough data
8.5
1245
|
Verified
Generative AI
Not enough data
7.1
349
Agentic AI - Landing Page Builders
Not enough data
6.5
85
Agentic AI - Account-Based Analytics
Not enough data
7.0
78
Not enough data
7.2
77
Not enough data
7.0
78
Not enough data
7.1
79
Not enough data
7.1
78
Lead Intelligence
Not enough data
8.0
792
Not enough data
8.3
826
Not enough data
8.3
843
Lead Management
Not enough data
8.4
910
Not enough data
7.7
782
Not enough data
8.1
852
Marketing Campaigns
Not enough data
8.0
815
Not enough data
7.6
720
Not enough data
7.8
780
Not enough data
8.0
776
Not enough data
8.2
887
Not enough data
8.1
831
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.7
2236
|
Verified
Not enough data
8.3
2677
|
Verified
Not enough data
8.0
2447
|
Verified
Not enough data
8.5
2476
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
2874
|
Verified
Not enough data
8.3
3115
|
Verified
Not enough data
7.8
2375
|
Verified
Not enough data
8.1
2561
|
Verified
Not enough data
8.0
2393
|
Verified
Not enough data
7.5
537
Agentic AI - Marketing Analytics
Not enough data
6.7
171
Not enough data
6.9
165
Not enough data
6.6
167
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Fluency and HubSpot Marketing Hub are categorized as Social Media Advertising
Unique Categories
Fluency is categorized as Robotic Process Automation (RPA), Mobile Advertising, Paid Search Advertising, Cross-Channel Advertising, and Display Advertising
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Management, Marketing Automation, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Reviews
Reviewers' Company Size
Fluency
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
53.2%
Automotive
27.1%
Real Estate
7.4%
Commercial Real Estate
2.1%
Online Media
1.6%
Other
8.5%
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.6%
Financial Services
5.0%
Education Management
2.5%
Other
52.3%
Alternatives
Discussions
Fluency has no discussions with answers
What is HubSpot marketing hub?
6 Comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
5 Comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
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