Compare Fluency and HubSpot Marketing Hub 
At a Glance
Market Segments
Mid-Market (58.2% of reviews)
Small-Business (51.6% of reviews)
Entry-Level Pricing
No pricing available
$0.00
Fluency
Star Rating
(260)4.4 out of 5
Market Segments
Mid-Market (58.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about FluencyHubSpot Marketing Hub
Star Rating
(14,676)4.4 out of 5
Market Segments
Small-Business (51.6% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that HubSpot Marketing Hub excels in user-friendliness, with many praising its intuitive interface and drag-and-drop builder, which simplifies the creation of engaging marketing materials. Users appreciate the platform's strong automation capabilities and the ability to generate insightful dashboards without excessive complexity.
- Users say that Fluency offers exceptional support, particularly during the onboarding process. Reviewers highlight the ongoing assistance from the implementation team, which helps ensure a smooth transition and effective use of the platform in daily operations.
- According to verified reviews, HubSpot Marketing Hub stands out for its ease of setup, with users noting that the initial configuration is straightforward compared to other platforms. This ease allows marketers to quickly start leveraging the tool for their campaigns.
- Reviewers mention that Fluency provides a well-organized interface for managing multiple accounts, making it easy to navigate between different campaigns. Features like the budget view and custom notifications are particularly appreciated for keeping users informed about key performance indicators.
- G2 reviewers highlight that while both platforms have similar star ratings, HubSpot Marketing Hub's significantly higher G2 Score reflects a broader satisfaction among users, particularly in areas like performance and reliability, which are crucial for effective marketing execution.
- Users report that HubSpot Marketing Hub's strong market presence and extensive user base contribute to a wealth of resources and community support, making it easier for new users to find help and best practices compared to Fluency, which has a smaller user community.
Pricing
Entry-Level Pricing
Fluency
No pricing availableHubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Free Trial
Fluency
Free Trial is available
HubSpot Marketing Hub
Free Trial is available
Ratings
Meets Requirements
8.5
214
8.5
9,845
Ease of Use
7.5
218
8.6
11,531
Ease of Setup
7.1
173
8.1
7,231
Ease of Admin
7.9
83
8.5
5,028
Quality of Support
9.1
200
8.7
9,311
Has the product been a good partner in doing business?
9.1
86
8.7
4,946
Product Direction (% positive)
9.5
210
8.9
9,468
Features by Category
Email Marketing
Not enough data
8.8
5625
|
Verified
Not enough data
8.9
5467
|
Verified
Not enough data
8.6
5413
|
Verified
Not enough data
8.8
5147
|
Verified
Online Marketing
Not enough data
8.5
5304
|
Verified
Not enough data
8.2
4583
|
Verified
Not enough data
8.1
4302
|
Verified
Not enough data
8.1
4815
|
Verified
Not enough data
8.1
4463
|
Verified
Lead Management
Not enough data
8.5
5057
|
Verified
Not enough data
8.1
4747
|
Verified
Not enough data
8.4
4873
|
Verified
Not enough data
8.0
4369
|
Verified
Not enough data
8.4
4827
|
Verified
Not enough data
8.2
4543
|
Verified
Not enough data
8.4
4503
|
Verified
Not enough data
8.4
4564
|
Verified
Campaign Management
Not enough data
8.2
4118
|
Verified
Not enough data
7.9
3691
|
Verified
Not enough data
7.9
3635
|
Verified
Not enough data
7.2
2775
|
Verified
Social
Not enough data
7.7
3732
|
Verified
Not enough data
8.1
4137
|
Verified
Not enough data
8.1
4128
|
Verified
Not enough data
8.0
3986
|
Verified
Not enough data
7.7
3211
|
Verified
Reporting & Analytics
Not enough data
8.3
5242
|
Verified
Not enough data
8.0
4831
|
Verified
Not enough data
7.6
3986
|
Verified
Not enough data
7.6
3670
|
Verified
Not enough data
7.7
4073
|
Verified
Platform
Not enough data
7.9
3545
|
Verified
Not enough data
8.5
3601
|
Verified
Not enough data
8.7
3500
|
Verified
Not enough data
8.0
2471
|
Verified
Not enough data
7.4
2369
|
Verified
Not enough data
8.6
3342
|
Verified
Not enough data
7.9
2544
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.8
298
Not enough data
6.8
287
Not enough data
6.8
292
Not enough data
6.6
290
Not enough data
6.6
290
Not enough data
6.7
292
Integration
Not enough data
8.4
3528
|
Verified
Not enough data
8.0
3214
|
Verified
Not enough data
8.1
3004
|
Verified
Channel Functionality
6.9
18
Not enough data
Platform Interoperability
7.1
15
Not enough data
Agentic AI - Display Advertising
6.7
14
Not enough data
6.5
14
Not enough data
6.9
14
Not enough data
6.5
14
Not enough data
6.5
14
Not enough data
6.5
14
Not enough data
Campaign Management
8.4
103
8.3
1330
8.1
99
8.2
1265
8.0
96
8.2
1190
8.5
103
Feature Not Available
8.2
97
Feature Not Available
8.4
92
8.3
1085
8.0
92
Feature Not Available
8.1
91
Feature Not Available
8.7
103
Feature Not Available
7.5
92
8.1
1117
7.6
91
8.0
1067
7.3
89
Feature Not Available
7.3
89
Feature Not Available
Targeting
8.2
96
8.3
1191
7.8
94
8.2
1110
8.1
93
8.0
1006
7.8
86
8.0
983
Platform
7.8
89
8.3
1162
8.0
92
8.2
1309
8.4
88
8.8
1336
8.3
92
8.7
1359
8.6
91
8.6
1183
8.1
91
8.3
1308
8.2
91
8.6
1348
7.9
86
8.4
1054
8.2
90
8.4
1249
Campaign Management & Optimization
7.9
143
Not enough data
8.2
143
Not enough data
8.0
149
Not enough data
7.9
136
Not enough data
7.6
131
Not enough data
8.2
137
Not enough data
8.1
135
Not enough data
7.0
123
Not enough data
7.9
133
Not enough data
7.5
124
Not enough data
8.8
148
Not enough data
Analytics & Administration
8.1
135
Not enough data
7.6
133
Not enough data
7.9
143
Not enough data
Platform
8.1
133
Not enough data
8.4
137
Not enough data
8.2
140
Not enough data
8.5
135
Not enough data
8.4
145
Not enough data
8.7
141
Not enough data
8.5
138
Not enough data
8.0
123
Not enough data
Lead Intelligence
Not enough data
7.7
1153
|
Verified
Not enough data
7.9
1189
Not enough data
8.1
1244
Lead Management
Not enough data
8.3
1331
Not enough data
7.5
1154
Not enough data
8.0
1209
Marketing Campaigns
Not enough data
7.9
1175
Not enough data
7.3
1061
Not enough data
7.5
1117
Not enough data
7.8
1103
|
Verified
Not enough data
8.1
1266
Campaign Execution
Not enough data
7.8
1154
Not enough data
7.8
1088
Not enough data
7.7
1031
Not enough data
8.7
1404
Agentic AI - Account Data Management
Not enough data
6.3
89
Not enough data
6.7
89
Not enough data
6.5
88
Not enough data
6.7
89
Not enough data
6.4
90
Messenger
Not enough data
8.0
1215
|
Verified
Not enough data
7.4
1043
|
Verified
Not enough data
7.9
1258
|
Verified
Not enough data
7.8
1180
|
Verified
Channels
Not enough data
8.0
1443
|
Verified
Not enough data
8.2
1420
|
Verified
Not enough data
7.1
840
Not enough data
6.8
737
|
Verified
Not enough data
7.4
796
|
Verified
Customers
Not enough data
8.2
1487
|
Verified
Not enough data
8.2
1473
|
Verified
Not enough data
8.3
1619
|
Verified
Not enough data
8.4
1572
|
Verified
Not enough data
8.2
1475
|
Verified
Agentic AI - Conversational Marketing
Not enough data
6.6
67
Not enough data
6.5
67
Not enough data
6.7
68
Not enough data
6.4
67
Not enough data
6.5
67
Not enough data
6.6
67
Not enough data
6.6
69
Automation Building
6.9
22
Not enough data
7.2
22
Not enough data
8.3
23
Not enough data
8.1
24
Not enough data
8.5
25
Not enough data
6.5
20
Not enough data
Bot Management & Execution
6.7
18
Not enough data
7.5
23
Not enough data
7.9
21
Not enough data
6.9
18
Not enough data
7.9
21
Not enough data
8.7
22
Not enough data
Intelligent Automation
6.9
18
Not enough data
7.7
23
Not enough data
7.0
19
Not enough data
Agentic AI - Robotic Process Automation (RPA)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
Not enough data
6.8
85
Not enough data
7.6
83
Not enough data
7.8
85
Not enough data
7.7
83
Campaigns
Not enough data
7.4
80
Not enough data
7.5
79
Not enough data
7.6
80
Not enough data
7.6
77
Integrations
Not enough data
8.0
81
Not enough data
7.1
74
Not enough data
6.9
68
Not enough data
7.5
76
Generative AI
Not enough data
6.4
75
Agentic AI - Vulnerability Scanner
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Attribution Modeling
Not enough data
8.0
283
Not enough data
7.7
276
Not enough data
7.2
255
Not enough data
7.3
249
Not enough data
6.9
246
Not enough data
7.4
259
Agentic AI - Attribution
Not enough data
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Marketing
Not enough data
7.8
255
Not enough data
7.2
236
Not enough data
8.2
282
Not enough data
8.3
289
Reporting
Not enough data
8.4
310
Not enough data
8.3
295
Not enough data
8.1
301
Platform Basics
Not enough data
8.5
242
Not enough data
8.5
242
Not enough data
8.4
241
Not enough data
8.1
26
Not enough data
8.0
25
Platform Data
Not enough data
8.2
236
Not enough data
7.9
232
Platform Additional Functionality
Not enough data
8.3
257
Agentic AI - Account-Based Orchestration Platforms
Not enough data
7.0
28
Not enough data
7.1
28
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Artificial Intelligence
Not enough data
7.0
25
Not enough data
7.3
25
Platform Basics
Not enough data
8.2
558
Not enough data
8.5
640
Platform Reporting
Not enough data
8.4
656
Not enough data
8.6
699
Content & Collaboration
Not enough data
8.3(won by default)
1276
Not enough data
8.3(won by default)
1331
Not enough data
8.1(won by default)
1020
Not enough data
8.3(won by default)
1095
Not enough data
8.7(won by default)
1408
Not enough data
8.3(won by default)
969
Social Management
Not enough data
8.2(won by default)
2195
Not enough data
8.6(won by default)
2373
Not enough data
8.4(won by default)
2106
Not enough data
8.3(won by default)
2254
Not enough data
8.0(won by default)
1675
Not enough data
8.2(won by default)
955
Not enough data
7.3(won by default)
325
Agentic AI - Social Media Management
Not enough data
6.7(won by default)
74
Not enough data
6.9(won by default)
70
Not enough data
7.0(won by default)
72
Not enough data
6.8(won by default)
69
Not enough data
7.0(won by default)
72
Not enough data
7.0(won by default)
72
Not enough data
6.9(won by default)
74
Platform Basics
Not enough data
8.1
430
Not enough data
8.0
441
Platform Data
Not enough data
8.0
438
Not enough data
7.9
436
Not enough data
8.5
488
Not enough data
8.2
440
Platform Additional Functionality
Not enough data
8.0
424
Not enough data
8.2
444
Not enough data
8.2
440
Agentic AI - Customer Journey Analytics
Not enough data
6.6
86
Not enough data
6.8
85
Not enough data
6.7
86
Not enough data
6.8
86
Platform Interoperability
8.3
21
Not enough data
Mobile Functionality
8.1
28
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.4
103
8.3
1330
8.1
99
8.2
1265
8.0
96
8.2
1190
8.5
103
Feature Not Available
8.2
97
Feature Not Available
8.4
92
8.3
1085
8.0
92
Feature Not Available
8.1
91
Feature Not Available
8.7
103
Feature Not Available
7.5
92
8.1
1117
7.6
91
8.0
1067
7.3
89
Feature Not Available
7.3
89
Feature Not Available
Targeting
8.2
96
8.3
1191
7.8
94
8.2
1110
8.1
93
8.0
1006
7.8
86
8.0
983
Mobile
8.5
25
Not enough data
7.3
89
Feature Not Available
7.3
89
Feature Not Available
Platform
7.8
89
8.3
1162
8.0
92
8.2
1309
8.4
88
8.8
1336
8.3
92
8.7
1359
8.6
91
8.6
1183
8.1
91
8.3
1308
8.2
91
8.6
1348
7.9
86
8.4
1054
8.2
90
8.4
1249
Platform Interoperability
7.9
77
8.0
593
Agentic AI - Social Media Advertising
7.0
20
7.0
62
6.4
20
7.1
61
6.7
20
6.9
58
6.6
20
7.0
62
6.5
20
7.0
62
6.8
21
7.4
68
Social Functionality
7.9
94
8.1
1311
Campaign Management
8.4
103
8.3
1330
8.1
99
8.2
1265
8.0
96
8.2
1190
8.5
103
Feature Not Available
8.2
97
Feature Not Available
8.4
92
8.3
1085
8.0
92
Feature Not Available
8.1
91
Feature Not Available
8.7
103
Feature Not Available
7.5
92
8.1
1117
7.6
91
8.0
1067
7.3
89
Feature Not Available
7.3
89
Feature Not Available
Targeting
8.2
96
8.3
1191
7.8
94
8.2
1110
8.1
93
8.0
1006
7.8
86
8.0
983
Platform
7.8
89
8.3
1162
8.0
92
8.2
1309
8.4
88
8.8
1336
8.3
92
8.7
1359
8.6
91
8.6
1183
8.1
91
8.3
1308
8.2
91
8.6
1348
7.9
86
8.4
1054
8.2
90
8.4
1249
Responses
Not enough data
9.0
23
Not enough data
8.9
22
Not enough data
8.0
22
Automation - AI Agents
Not enough data
7.8
23
Not enough data
7.4
24
Not enough data
8.0
23
Not enough data
Feature Not Available
Not enough data
7.6
24
Platform
Not enough data
8.2
23
Not enough data
8.9
23
Not enough data
8.0
22
Autonomy - AI Agents
Not enough data
Feature Not Available
Not enough data
7.1
23
Not enough data
7.5
23
Not enough data
Feature Not Available
Generative AI
Not enough data
8.3
24
Not enough data
7.9
24
Page Customization
Not enough data
8.4
1358
|
Verified
Not enough data
7.9
1398
|
Verified
Not enough data
7.8
1281
|
Verified
Not enough data
8.1
1319
|
Verified
Page Optimization
Not enough data
8.1
1186
|
Verified
Not enough data
8.0
1293
|
Verified
Not enough data
8.2
1333
|
Verified
Not enough data
7.8
1222
|
Verified
Integrations
Not enough data
7.4
756
|
Verified
Not enough data
8.7
1248
|
Verified
Not enough data
8.5
1245
|
Verified
Generative AI
Not enough data
7.1
349
Agentic AI - Landing Page Builders
Not enough data
6.5
85
Agentic AI - Account-Based Analytics
Not enough data
6.9
77
Not enough data
7.2
77
Not enough data
6.9
77
Not enough data
7.1
78
Not enough data
7.1
77
Lead Intelligence
Not enough data
8.0
793
Not enough data
8.3
826
Not enough data
8.3
844
Lead Management
Not enough data
8.4
911
Not enough data
7.7
781
Not enough data
8.1
851
Marketing Campaigns
Not enough data
8.0
813
Not enough data
7.6
719
Not enough data
7.8
779
Not enough data
8.0
775
Not enough data
8.2
889
Not enough data
8.1
830
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.7
2240
|
Verified
Not enough data
8.3
2681
|
Verified
Not enough data
8.0
2451
|
Verified
Not enough data
8.5
2477
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
2877
|
Verified
Not enough data
8.4
3126
|
Verified
Not enough data
7.8
2376
|
Verified
Not enough data
8.1
2563
|
Verified
Not enough data
8.0
2394
|
Verified
Not enough data
7.5
539
Agentic AI - Marketing Analytics
Not enough data
6.7
171
Not enough data
6.9
167
Not enough data
6.6
166
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Fluency and HubSpot Marketing Hub are categorized as Social Media Advertising
Unique Categories
Fluency is categorized as Robotic Process Automation (RPA), Mobile Advertising, Paid Search Advertising, Cross-Channel Advertising, and Display Advertising
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Management, Marketing Automation, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Reviews
Reviewers' Company Size
Fluency
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
53.6%
Automotive
28.4%
Real Estate
6.8%
Health, Wellness and Fitness
1.8%
Commercial Real Estate
1.8%
Other
7.7%
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.7%
Financial Services
5.0%
Education Management
2.5%
Other
52.3%
Alternatives
Discussions
Fluency has no discussions with answers
What is HubSpot marketing hub?
6 Comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
RR
It's so easy that it's actually automated. You set the parameters at on-boarding but you can always make changes as needed.Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
Your software and services insights are valuable.
Your peers come to G2 to get an inside look at and other business solutions. Adding perspective on will help others pick the right solution based on real user experience.
