Introducing G2.ai, the future of software buying.Try now
Compare Dovetail and Optimal 
Featured Products
At a Glance
Market Segments
Mid-Market (45.6% of reviews)
Mid-Market (44.2% of reviews)
Entry-Level Pricing
Free
$199.00 Per Month
Dovetail
Star Rating
(164)4.5 out of 5
Market Segments
Mid-Market (45.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 3 pricing plansOptimal
Star Rating
(47)4.3 out of 5
Market Segments
Mid-Market (44.2% of reviews)
Pros & Cons
Entry-Level Pricing
$199.00 Per Month
Free Trial is available
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Dovetail excels in providing a seamless experience for extracting insights from customer interviews, with users highlighting its AI capabilities that quickly summarize feedback and identify common themes. This feature is particularly praised for saving time and enhancing the research process.
- Users say that Optimal stands out for its robust research tools, especially in areas like card sorting and tree testing. Reviewers appreciate its dynamic analysis tools and visual outputs, which they find superior to other options on the market, making it a favorite for detailed research tasks.
- According to verified reviews, Dovetail's automatic transcription feature is a game changer for many users, allowing them to focus on conducting interviews rather than worrying about note-taking. This functionality is especially beneficial for UX researchers working on multiple projects.
- Reviewers mention that Optimal's prototyping capabilities are intuitive and easy to set up, enabling users to validate ideas and gather feedback efficiently. This ease of use is a significant advantage for teams looking to streamline their prototyping process.
- G2 reviewers highlight that while both products have similar ease of setup ratings, Dovetail's overall support quality is notably higher. Users commend Dovetail for its responsive customer service, which enhances the overall user experience.
- Users report that while Optimal has a strong focus on research tools, Dovetail's comprehensive approach to user feedback management—from interviews to actionable insights—makes it a more versatile choice for teams needing a holistic solution.
Pricing
Entry-Level Pricing
Dovetail
Free
Free
Uncover insights fast in video calls, support tickets, docs, and more
- One project
- One channel
- Unlimited users
Optimal
Starter
$199.00
Per Month
Perfect for individuals to gather user insights. Unlimited users. Billed annually.
- Launch up to 5 studies per year
- Prototype testing
- Surveys
Free Trial
Dovetail
Free Trial is available
Optimal
Free Trial is available
Ratings
Meets Requirements
8.6
133
8.2
36
Ease of Use
8.6
144
8.8
36
Ease of Setup
8.7
111
8.7
30
Ease of Admin
9.2
44
8.6
11
Quality of Support
9.3
85
8.5
26
Has the product been a good partner in doing business?
9.1
43
8.9
9
Product Direction (% positive)
8.4
129
8.4
37
Features by Category
User Response Methods
Feature Not Available
8.3
33
Feature Not Available
5.9
28
Feature Not Available
5.8
28
Feature Not Available
5.1
28
Feature Not Available
7.2
31
Participant Selection
Feature Not Available
4.6
17
Feature Not Available
4.9
17
Feature Not Available
5.1
27
Feature Not Available
5.0
30
Insights
7.6
39
8.5
35
7.9
39
7.4
33
8.2
40
8.2
33
Generative AI
7.1
32
5.5
28
Content Management
8.2
51
Not enough data
8.5
52
Not enough data
8.2
52
Not enough data
Content Discovery
8.1
53
Not enough data
7.4
52
Not enough data
7.9
49
Not enough data
6.3
46
Not enough data
8.1
50
Not enough data
6.8
47
Not enough data
Generative AI
6.4
44
Not enough data
7.6
45
Not enough data
Strategy and Innovation Roadmapping ToolsHide 6 FeaturesShow 6 Features
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Execution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Roadmapping
Not enough data
Not enough data
Not enough data
Not enough data
Feedback Source
5.5
16
Not enough data
4.7
15
Not enough data
4.5
16
Not enough data
3.9
15
Not enough data
4.5
14
Not enough data
Feedback Management
8.8
18
Not enough data
8.8
18
Not enough data
8.7
18
Not enough data
8.0
18
Not enough data
Insights
5.1
17
Not enough data
8.0
17
Not enough data
6.1
16
Not enough data
Agentic AI - Demo Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Compatibility
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Queries
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI powered search - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Compatibility - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Queries - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Voice
5.0
24
Not enough data
7.2
27
Not enough data
Transcription
7.0
30
Not enough data
7.6
26
Not enough data
6.9
27
Not enough data
7.0
28
Not enough data
Editing
8.2
26
Not enough data
6.2
23
Not enough data
7.6
25
Not enough data
4.8
23
Not enough data
Integration
7.9
23
Not enough data
5.9
21
Not enough data
7.1
21
Not enough data
4.8
21
Not enough data
6.6
20
Not enough data
Agentic AI - Transcription
5.7
5
Not enough data
6.0
5
Not enough data
5.3
5
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
9.3
5
Not enough data
Agentic AI - Experience Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.3
97
Not enough data
8.6
95
Not enough data
8.6
90
Not enough data
Functionality
6.5
88
Not enough data
8.8
98
Not enough data
8.5
93
Not enough data
7.1
82
Not enough data
Feedback Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feedback Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feedback Sources
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Insights
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Setup
7.5
16
Not enough data
7.0
16
Not enough data
8.6
15
Not enough data
Data
8.2
15
Not enough data
5.9
16
Not enough data
Analysis
6.2
14
Not enough data
5.1
14
Not enough data
6.7
14
Not enough data
6.7
15
Not enough data
5.1
16
Not enough data
6.4
13
Not enough data
5.4
13
Not enough data
Customization
5.1
13
Not enough data
4.5
13
Not enough data
5.0
13
Not enough data
Generative AI
5.7
16
Not enough data
6.8
17
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Process Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
System Management
Not enough data
Not enough data
Not enough data
Not enough data
Survey Design - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Access - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Collection - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Dovetail and Optimal are categorized as User Research Repositories and User Research
Unique Categories
Dovetail is categorized as Experience Management, Transcription, Consumer Video Feedback, Insight Engines, Text Analysis, Enterprise Search Software, Feedback Analytics, and Strategy and Innovation Roadmapping Tools
Reviews
Reviewers' Company Size
Dovetail
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
22.5%
Information Technology and Services
19.4%
Marketing and Advertising
5.6%
Financial Services
5.6%
Research
4.4%
Other
42.5%
Design
18.6%
Higher Education
14.0%
Consumer Goods
7.0%
Computer Software
7.0%
Consulting
4.7%
Other
48.8%
Discussions
How can I make notes public
2 Comments
BA
Dovetail only supports making *insights* public, unfortunately it doesn't support making *notes* public. So the only two ways to tackle this are to either...Read more
Dovetail has no more discussions with answers
Optimal has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
