# Dovetail vs Optimal Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Dovetail excels in providing a seamless experience for extracting insights from customer interviews, with users highlighting its AI capabilities that quickly summarize feedback and identify common themes. This feature is particularly praised for saving time and enhancing the research process.
- **Users say** that Optimal stands out for its robust research tools, especially in areas like card sorting and tree testing. Reviewers appreciate its dynamic analysis tools and visual outputs, which they find superior to other options on the market, making it a favorite for detailed research tasks.
- **According to verified reviews** , Dovetail's automatic transcription feature is a game changer for many users, allowing them to focus on conducting interviews rather than worrying about note-taking. This functionality is especially beneficial for UX researchers working on multiple projects.
- **Reviewers mention** that Optimal's prototyping capabilities are intuitive and easy to set up, enabling users to validate ideas and gather feedback efficiently. This ease of use is a significant advantage for teams looking to streamline their prototyping process.
- **G2 reviewers highlight** that while both products have similar ease of setup ratings, Dovetail's overall support quality is notably higher. Users commend Dovetail for its responsive customer service, which enhances the overall user experience.
- **Users report** that while Optimal has a strong focus on research tools, Dovetail's comprehensive approach to user feedback management—from interviews to actionable insights—makes it a more versatile choice for teams needing a holistic solution.



| | Dovetail | Optimal | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 168 | 64 | 
| **Largest Market Segment** | Mid-Market (45.7% of reviews) | Mid-Market (41.4% of reviews) | 
| **Entry Level Price** | Free | Contact Us Per Year | 

---
## Top Pros & Cons

### Dovetail

Pros:
- Ease of Use (53 reviews)
- Features (42 reviews)

Cons:
- Missing Features (20 reviews)
- Lack of Guidance (14 reviews)

### Optimal

Pros:
- Ease of Use (23 reviews)
- Features (12 reviews)

Cons:
- Missing Features (6 reviews)
- Pricing Issues (6 reviews)

---
## Ratings Comparison
| Rating | Dovetail | Optimal | 
|---|---|---|
  | **Meets Requirements** | 8.5 (136 reviews) | 8.4 (44 reviews) | 
  | **Ease of Use** | 8.5 (147 reviews) | 8.9 (44 reviews) | 
  | **Ease of Setup** | 8.7 (115 reviews) | 8.9 (38 reviews) | 
  | **Ease of Admin** | 9.1 (46 reviews) | 8.2 (17 reviews) | 
  | **Quality of Support** | 9.1 (88 reviews) | 8.3 (34 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (45 reviews) | 8.6 (15 reviews) | 
  | **Product Direction (% positive)** | 8.3 (132 reviews) | 8.4 (45 reviews) | 

---
## Pricing

### Dovetail

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: Uncover insights fast in video calls, support tickets, docs, and more

Key Features:
- One channel to automatically classify your voice of customer data
- One project to analyze customer calls, recordings, docs, and surveys
- Transcribe conversations in 41 languages, and detect speakers

[Browse all 3 editions](https://www.g2.com/products/dovetail-research-pty-ltd-dovetail/pricing)

#### Free Trial

Yes

### Optimal

#### Entry-Level Pricing

Plan: Enterprise

Price: Contact Us Per Year

Description: Custom packages for organizations

Key Features:
- Everything in Starter, plus:
- Administrator controls
- Dedicated Customer Success Manager

[Browse all 2 editions](https://www.g2.com/products/optimal-optimal/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### User Research

| Product | Score | Reviews |
|---|---|---|
| **Dovetail** | 7.6/10 | 42 |
| **Optimal** | 6.5/10 | 46 |

#### User Response Methods

| Feature | Dovetail | Optimal | 
|---|---|---|
| **Survey** | Feature Not Available | 8.5 (39 reviews) | 
| **Video Snippets** | Feature Not Available | 6.2 (30 reviews) | 
| **Video Interview** | Feature Not Available | 6.1 (30 reviews) | 
| **Photo Submission** | Feature Not Available | 5.2 (29 reviews) | 
| **Text/Notes** | Feature Not Available | 7.2 (32 reviews) | 

#### Participant Selection

| Feature | Dovetail | Optimal | 
|---|---|---|
| **In-App** | Feature Not Available | 4.9 (18 reviews) | 
| **In-Store** | Feature Not Available | 5.2 (18 reviews) | 
| **On-Site** | Feature Not Available | 5.2 (28 reviews) | 
| **Recruitment Pool** | Feature Not Available | 5.5 (33 reviews) | 

#### Insights

| Feature | Dovetail | Optimal | 
|---|---|---|
| **Analytics** | 7.6 (41 reviews) | 8.6 (39 reviews) | 
| **Collaboration** | 7.8 (40 reviews) | 7.5 (34 reviews) | 
| **Sorting** | 8.0 (41 reviews) | 8.0 (35 reviews) | 

#### Generative AI

| Feature | Dovetail | Optimal | 
|---|---|---|
| **AI Text Summarization** | 7.1 (32 reviews) | 5.8 (31 reviews) | 

### Insight Engines

| Product | Score | Reviews |
|---|---|---|
| **Dovetail** | 7.5/10 | 56 |
| **Optimal** | N/A | N/A |

#### Content Management

| Feature | Dovetail | Optimal | 
|---|---|---|
| **Data Centralization - Insight Engines** | 8.0 (54 reviews) | Not enough data | 
| **Archiving - Insight Engines** | 8.3 (53 reviews) | Not enough data | 
| **Search Analysis - Insight Engines** | 8.1 (54 reviews) | Not enough data | 

#### Content Discovery

| Feature | Dovetail | Optimal | 
|---|---|---|
| **Search Interface - Insight Engines** | 8.1 (53 reviews) | Not enough data | 
| **AI Functionality - Insight Engines** | 7.3 (53 reviews) | Not enough data | 
| **NLP Functionality - Insight Engines** | 7.9 (49 reviews) | Not enough data | 
| **Data Mining - Insight Engines** | 6.3 (46 reviews) | Not enough data | 
| **Structured Navigation - Insight Engines** | 7.9 (51 reviews) | Not enough data | 
| **Machine Learning - Insight Engines** | 6.8 (47 reviews) | Not enough data | 

#### Generative AI

| Feature | Dovetail | Optimal | 
|---|---|---|
| **AI Text Generation** | 6.4 (44 reviews) | Not enough data | 
| **AI Text Summarization** | 7.6 (45 reviews) | Not enough data | 

### Strategy and Innovation Roadmapping Tools

| Product | Score | Reviews |
|---|---|---|
| **Dovetail** | N/A | N/A |
| **Optimal** | N/A | N/A |

#### Analytics

| Feature | Dovetail | Optimal | 
|---|---|---|
| **Analytics** | Not enough data | Not enough data | 

#### Execution

| Feature | Dovetail | Optimal | 
|---|---|---|
| **Team Collaboration** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 

#### Roadmapping

| Feature | Dovetail | Optimal | 
|---|---|---|
| **Roadmaps** | Not enough data | Not enough data | 
| **Timelines** | Not enough data | Not enough data | 

### Consumer Video Feedback

| Product | Score | Reviews |
|---|---|---|
| **Dovetail** | 6.4/10 | 22 |
| **Optimal** | N/A | N/A |

#### Feedback Source

| Feature | Dovetail | Optimal | 
|---|---|---|
| **Invitation** | 5.5 (16 reviews) | Not enough data | 
| **Survey Link** | 4.7 (15 reviews) | Not enough data | 
| **App** | 4.5 (16 reviews) | Not enough data | 
| **Widget** | 3.9 (15 reviews) | Not enough data | 
| **Recruitment Pool** | 4.5 (14 reviews) | Not enough data | 

#### Feedback Management

| Feature | Dovetail | Optimal | 
|---|---|---|
| **Media Library** | 8.8 (18 reviews) | Not enough data | 
| **Sorting** | 8.8 (18 reviews) | Not enough data | 
| **Sharing** | 8.7 (18 reviews) | Not enough data | 
| **Privacy** | 8.0 (18 reviews) | Not enough data | 

#### Insights

| Feature | Dovetail | Optimal | 
|---|---|---|
| **Human Transcription** | 5.1 (17 reviews) | Not enough data | 
| **Computer Transcription** | 8.0 (17 reviews) | Not enough data | 
| **Analytics** | 6.1 (16 reviews) | Not enough data | 

#### Agentic AI - Demo Automation

| Feature | Dovetail | Optimal | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **AI Demo Agent or Avatar ** | Not enough data | Not enough data | 

### Enterprise Search Software

| Product | Score | Reviews |
|---|---|---|
| **Dovetail** | N/A | N/A |
| **Optimal** | N/A | N/A |

#### Compatibility

| Feature | Dovetail | Optimal | 
|---|---|---|
| **Federated Search** | Not enough data | Not enough data | 
| **File Types** | Not enough data | Not enough data | 
| **Global Language Support** | Not enough data | Not enough data | 

#### Agentic AI - Enterprise Search Software

| Feature | Dovetail | Optimal | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Search Queries

| Feature | Dovetail | Optimal | 
|---|---|---|
| **Typo Tolerance** | Not enough data | Not enough data | 
| **Faceted Search** | Not enough data | Not enough data | 
| **Synonyms** | Not enough data | Not enough data | 
| **Highlighting** | Not enough data | Not enough data | 
| **Natural Language** | Not enough data | Not enough data | 

#### AI powered search - Enterprise Search Software

| Feature | Dovetail | Optimal | 
|---|---|---|
| **Generative RAG (Retrieval augmented generation)** | Not enough data | Not enough data | 
| **Relevance Tuning** | Not enough data | Not enough data | 
| **NLP & Semantic search** | Not enough data | Not enough data | 

#### Functionality

| Feature | Dovetail | Optimal | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Search Analytics** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### Compatibility - Enterprise Search Software

| Feature | Dovetail | Optimal | 
|---|---|---|
| **File Types** | Not enough data | Not enough data | 
| **Federated Search** | Not enough data | Not enough data | 
| **Global Language Support** | Not enough data | Not enough data | 

#### Functionality - Enterprise Search Software

| Feature | Dovetail | Optimal | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Search Analytics** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### Search Queries - Enterprise Search Software

| Feature | Dovetail | Optimal | 
|---|---|---|
| **Highlighting** | Not enough data | Not enough data | 
| **Faceted Search** | Not enough data | Not enough data | 
| **Typo Tolerance** | Not enough data | Not enough data | 
| **Synonyms** | Not enough data | Not enough data | 

### Transcription

| Product | Score | Reviews |
|---|---|---|
| **Dovetail** | 6.5/10 | 31 |
| **Optimal** | N/A | N/A |

#### Voice

| Feature | Dovetail | Optimal | 
|---|---|---|
| **Dictation** | 5.0 (24 reviews) | Not enough data | 
| **Accuracy** | 7.2 (27 reviews) | Not enough data | 

#### Transcription

| Feature | Dovetail | Optimal | 
|---|---|---|
| **Speaker Identification** | 7.0 (30 reviews) | Not enough data | 
| **Timecode Management** | 7.6 (26 reviews) | Not enough data | 
| **Closed Captioning** | 6.9 (27 reviews) | Not enough data | 
| **Custom Dictionary** | 7.0 (28 reviews) | Not enough data | 

#### Editing

| Feature | Dovetail | Optimal | 
|---|---|---|
| **Collaboration** | 8.1 (27 reviews) | Not enough data | 
| **Spell Check and Punctuation** | 6.2 (23 reviews) | Not enough data | 
| **Text Editing** | 7.6 (25 reviews) | Not enough data | 
| **Translation** | 4.8 (23 reviews) | Not enough data | 

#### Integration

| Feature | Dovetail | Optimal | 
|---|---|---|
| **Data Security** | 7.9 (23 reviews) | Not enough data | 
| **API** | 5.9 (21 reviews) | Not enough data | 
| **Voice Files** | 7.1 (21 reviews) | Not enough data | 
| **Live Captioning** | 4.8 (21 reviews) | Not enough data | 
| **Integrates With Existing Applications** | 6.6 (20 reviews) | Not enough data | 

#### Agentic AI - Transcription

| Feature | Dovetail | Optimal | 
|---|---|---|
| **Autonomous Task Execution** | 5.7 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 6.0 (5 reviews) | Not enough data | 
| **Decision Making** | 5.3 (5 reviews) | Not enough data | 

### Experience Management

| Product | Score | Reviews |
|---|---|---|
| **Dovetail** | 9.3/10 | 5 |
| **Optimal** | N/A | N/A |

#### Analytics

| Feature | Dovetail | Optimal | 
|---|---|---|
| **Net Promoter Score (NPS)** | Not enough data | Not enough data | 
| **Customer Satisfaction (CSAT) Score** | Not enough data | Not enough data | 
| **Customer Effort Score (CES)** | Not enough data | Not enough data | 
| **Gamification** | Not enough data | Not enough data | 

#### Customization

| Feature | Dovetail | Optimal | 
|---|---|---|
| **Stakeholder Management** | Not enough data | Not enough data | 
| **Multilanguage Support** | Not enough data | Not enough data | 
| **Multiple Branding Support** | Not enough data | Not enough data | 
| **Vertical-specific Solutions** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Dovetail | Optimal | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | 9.3 (5 reviews) | Not enough data | 

#### Agentic AI - Experience Management

| Feature | Dovetail | Optimal | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### User Research Repositories

| Product | Score | Reviews |
|---|---|---|
| **Dovetail** | 8.1/10 | 103 |
| **Optimal** | N/A | N/A |

#### Management

| Feature | Dovetail | Optimal | 
|---|---|---|
| **Team Collaboration** | 8.3 (98 reviews) | Not enough data | 
| **Access Control** | 8.6 (96 reviews) | Not enough data | 
| **Data Security** | 8.6 (91 reviews) | Not enough data | 

#### Functionality

| Feature | Dovetail | Optimal | 
|---|---|---|
| **Sentiment Analysis** | 6.5 (89 reviews) | Not enough data | 
| **Tagging** | 8.9 (101 reviews) | Not enough data | 
| **Note Taking** | 8.5 (93 reviews) | Not enough data | 
| **Integrations** | 7.0 (84 reviews) | Not enough data | 

### Feedback Analytics

| Product | Score | Reviews |
|---|---|---|
| **Dovetail** | N/A | N/A |
| **Optimal** | N/A | N/A |

#### Feedback Management

| Feature | Dovetail | Optimal | 
|---|---|---|
| **Tagging** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Custom Reports and Dashboards** | Not enough data | Not enough data | 

#### Feedback Analysis

| Feature | Dovetail | Optimal | 
|---|---|---|
| **Thematic Analysis** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **NPS/CSAT Scoring** | Not enough data | Not enough data | 

#### Feedback Sources

| Feature | Dovetail | Optimal | 
|---|---|---|
| **Online Reviews** | Not enough data | Not enough data | 
| **Surveys** | Not enough data | Not enough data | 
| **Social Media** | Not enough data | Not enough data | 
| **Customer Service Channels** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Dovetail | Optimal | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Dovetail** | N/A | N/A |
| **Optimal** | N/A | N/A |

#### Survey Management

| Feature | Dovetail | Optimal | 
|---|---|---|
| **Survey Builder** | Not enough data | Not enough data | 
| **Question Types** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Feature Not Available | 
| **Survey Distribution** | Not enough data | Not enough data | 

#### Survey Customization

| Feature | Dovetail | Optimal | 
|---|---|---|
| **Branching/Skip Logic** | Not enough data | Not enough data | 
| **Branding** | Not enough data | Not enough data | 
| **Multimedia Support** | Not enough data | Not enough data | 
| **Multilingual Surveys** | Not enough data | Not enough data | 

#### Survey Insights

| Feature | Dovetail | Optimal | 
|---|---|---|
| **Reporting & Analytics** | Not enough data | Not enough data | 
| **BI Tools Integration** | Not enough data | Feature Not Available | 
| **Data Exporting** | Not enough data | Not enough data | 
| **Permissions** | Not enough data | Not enough data | 

#### Agentic AI - Survey

| Feature | Dovetail | Optimal | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | Feature Not Available | 

### Text Analysis

| Product | Score | Reviews |
|---|---|---|
| **Dovetail** | 6.2/10 | 20 |
| **Optimal** | N/A | N/A |

#### Setup

| Feature | Dovetail | Optimal | 
|---|---|---|
| **Integration** | 7.5 (16 reviews) | Not enough data | 
| **Maintenance** | 7.0 (16 reviews) | Not enough data | 
| **No-Code** | 8.6 (15 reviews) | Not enough data | 

#### Data

| Feature | Dovetail | Optimal | 
|---|---|---|
| **Security** | 8.2 (15 reviews) | Not enough data | 
| **Data Visualization** | 5.9 (16 reviews) | Not enough data | 

#### Analysis

| Feature | Dovetail | Optimal | 
|---|---|---|
| **Automation** | 6.2 (14 reviews) | Not enough data | 
| **Named entity recognition** | 5.1 (14 reviews) | Not enough data | 
| **Keyphrase Extraction** | 6.7 (14 reviews) | Not enough data | 
| **Topic Analysis** | 6.7 (15 reviews) | Not enough data | 
| **Sentiment Analysis** | 5.1 (16 reviews) | Not enough data | 
| **Language Identification** | 6.4 (13 reviews) | Not enough data | 
| **Syntax/Part of Speech Parsing** | 5.4 (13 reviews) | Not enough data | 

#### Customization

| Feature | Dovetail | Optimal | 
|---|---|---|
| **Pre-Built Parameterization** | 5.1 (13 reviews) | Not enough data | 
| **Custom Extension** | 4.5 (13 reviews) | Not enough data | 
| **Compositionality** | 5.0 (13 reviews) | Not enough data | 

#### Generative AI

| Feature | Dovetail | Optimal | 
|---|---|---|
| **AI Text Generation** | 5.7 (16 reviews) | Not enough data | 
| **AI Text Summarization** | 6.9 (18 reviews) | Not enough data | 

### Enterprise Feedback Management

| Product | Score | Reviews |
|---|---|---|
| **Dovetail** | N/A | N/A |
| **Optimal** | N/A | N/A |

#### Generative AI

| Feature | Dovetail | Optimal | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Survey Management

| Feature | Dovetail | Optimal | 
|---|---|---|
| **Brand Design Consistency** | Not enough data | Not enough data | 
| **Survey Deployment** | Not enough data | Not enough data | 
| **Feedback Collection** | Not enough data | Not enough data | 
| **Device Responsiveness** | Not enough data | Not enough data | 

#### Process Management

| Feature | Dovetail | Optimal | 
|---|---|---|
| **Feedback Aggregation** | Not enough data | Not enough data | 
| **Trigger Alerts** | Not enough data | Feature Not Available | 
| **Real-Time Analysis** | Not enough data | Not enough data | 
| **Real-Time Action** | Not enough data | Feature Not Available | 

#### System Management

| Feature | Dovetail | Optimal | 
|---|---|---|
| **Security** | Not enough data | Not enough data | 
| **System Monitoring** | Not enough data | Not enough data | 

### Consumer Insights Platforms

| Product | Score | Reviews |
|---|---|---|
| **Dovetail** | N/A | N/A |
| **Optimal** | N/A | N/A |

#### Survey Design - Consumer Insights Platforms

| Feature | Dovetail | Optimal | 
|---|---|---|
| **Multi-Use Methodologies** | Not enough data | Not enough data | 
| **Industry & Locale Adaptability** | Not enough data | Not enough data | 
| **Behavioral & Adaptive Logic Guidance** | Not enough data | Not enough data | 
| **Self-Serve Survey Builder** | Not enough data | Not enough data | 
| **AI Smart Probes** | Not enough data | Feature Not Available | 

#### Audience Access - Consumer Insights Platforms

| Feature | Dovetail | Optimal | 
|---|---|---|
| **Flexible Audience Options** | Not enough data | Not enough data | 
| **Customer Data Upload** | Not enough data | Feature Not Available | 
| **Consumer Panels** | Not enough data | Feature Not Available | 

#### Data Collection - Consumer Insights Platforms

| Feature | Dovetail | Optimal | 
|---|---|---|
| **Rapid Research** | Not enough data | Not enough data | 
| **Quality Assurance** | Not enough data | Not enough data | 
| **Mobile / Mixed Mode** | Not enough data | Not enough data | 

#### Analytics - Consumer Insights Platforms

| Feature | Dovetail | Optimal | 
|---|---|---|
| **AI-Powered Insights** | Not enough data | Not enough data | 
| **Qualitative Research Support** | Not enough data | Not enough data | 
| **Benchmarking & Norms** | Not enough data | Feature Not Available | 

#### Collaboration - Consumer Insights Platforms

| Feature | Dovetail | Optimal | 
|---|---|---|
| **Dashboards & Embedded Integrations** | Not enough data | Feature Not Available | 
| **Embeddable Reports** | Not enough data | Feature Not Available | 
| **Shared Workspaces** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [User Research Repositories](https://www.g2.com/categories/user-research-repositories), [User Research Tools](https://www.g2.com/categories/user-research)

**Unique to Dovetail (8):** [Experience Management Software](https://www.g2.com/categories/experience-management), [Transcription Software](https://www.g2.com/categories/transcription), [Consumer Video Feedback Software](https://www.g2.com/categories/consumer-video-feedback), [Insight Engines Software](https://www.g2.com/categories/insight-engines), [Text Analysis Software](https://www.g2.com/categories/text-analysis), [Enterprise Search Software](https://www.g2.com/categories/enterprise-search-software), [Feedback Analytics Software](https://www.g2.com/categories/feedback-analytics), [Strategy And Innovation Roadmapping Tools](https://www.g2.com/categories/strategy-and-innovation-roadmapping-tools)

**Unique to Optimal (3):** [Consumer Insights Platforms](https://www.g2.com/categories/consumer-insights-platforms), [Enterprise Feedback Management Software](https://www.g2.com/categories/enterprise-feedback-management), [Survey Software](https://www.g2.com/categories/survey)


---
## Reviewer Demographics

### By Company Size

| Segment | Dovetail | Optimal | 
|---|---|---|
| **Small-Business** | 27.4% | 24.1% | 
| **Mid-Market** | 45.7% | 41.4% | 
| **Enterprise** | 26.8% | 34.5% | 

### By Industry

#### Dovetail

- **Computer Software:** 22.7%
- **Information Technology and Services:** 19.0%
- **Marketing and Advertising:** 5.5%
- **Financial Services:** 5.5%
- **Research:** 4.3%
- **Higher Education:** 3.1%
- **Leisure, Travel & Tourism:** 2.5%
- **Telecommunications:** 2.5%
- **Consumer Goods:** 2.5%
- **Design:** 1.8%
- **Other:** 30.7%

#### Optimal

- **Design:** 15.7%
- **Higher Education:** 11.8%
- **Computer Software:** 7.8%
- **Consumer Goods:** 5.9%
- **Financial Services:** 5.9%
- **Information Technology and Services:** 5.9%
- **Hospital & Health Care:** 3.9%
- **Internet:** 3.9%
- **Marketing and Advertising:** 3.9%
- **Non-Profit Organization Management:** 3.9%
- **Other:** 31.4%

---
## Alternatives

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- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)
- [Respondent](https://www.g2.com/products/respondent/reviews) — 4.6/5 stars (528 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23734 reviews)
- [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) — 4.4/5 stars (3018 reviews)
- [AskNicely](https://www.g2.com/products/asknicely/reviews) — 4.7/5 stars (1050 reviews)
- [Google Workspace](https://www.g2.com/products/google-workspace/reviews) — 4.6/5 stars (48113 reviews)

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## Top Discussions

### Dovetail

- Title: [How can I make notes public](https://www.g2.com/discussions/33873-how-can-i-make-notes-public) — 2 comments, 1 upvote
  > **Top comment:** "Dovetail only supports making *insights* public, unfortunately it doesn't support making *notes* public. So the only two ways to tackle this are to either..."

### Optimal

No discussions available for this product.

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/dovetail-research-pty-ltd-dovetail-vs-optimal-optimal)