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At a Glance
Market Segments
Mid-Market (45.5% of reviews)
Small-Business (54.4% of reviews)
Entry-Level Pricing
Contact Us
749 £
Dotdigital
Star Rating
(1,112)4.4 out of 5
Market Segments
Mid-Market (45.5% of reviews)
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSegmentify
Star Rating
(73)4.7 out of 5
Market Segments
Small-Business (54.4% of reviews)
Entry-Level Pricing
749 £
Browse all 3 pricing plansDotdigital vs Segmentify
When assessing the two solutions, reviewers found Segmentify easier to use, set up, and administer. Reviewers also preferred doing business with Segmentify overall.
- Reviewers felt that Segmentify meets the needs of their business better than Dotdigital.
- When comparing quality of ongoing product support, reviewers felt that Segmentify is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Dotdigital over Segmentify.
Pricing
Entry-Level Pricing
Dotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
Segmentify
Entry
749
£
- On-site Personalised Product Recommendations
- Personalised Push Notifications
- Website Integration
Free Trial
Dotdigital
Free Trial is available
Segmentify
Free Trial is available
Ratings
Meets Requirements
8.6
942
8.7
51
Ease of Use
8.7
953
9.1
52
Ease of Setup
8.1
499
8.9
31
Ease of Admin
8.4
373
8.5
24
Quality of Support
8.9
923
9.7
52
Has the product been a good partner in doing business?
8.7
373
9.3
24
Product Direction (% positive)
8.9
928
8.8
47
Features by Category
Email Marketing
8.6
118
Not enough data
8.3
120
Not enough data
9.1
115
Not enough data
8.7
121
Not enough data
9.1
118
Not enough data
8.5
116
Not enough data
8.2
101
Not enough data
9.2
45
Not enough data
8.4
42
Not enough data
Reporting & Analytics
8.2
98
|
Verified
Not enough data
8.6
113
Not enough data
Generative AI
7.3
26
Not enough data
7.2
24
Not enough data
Agentic AI - Email Marketing
6.9
24
Not enough data
7.2
24
Not enough data
7.2
24
Not enough data
7.5
23
Not enough data
7.4
23
Not enough data
Integration
8.4
79
Not enough data
7.8
69
Not enough data
7.5
67
Not enough data
7.8
44
Not enough data
7.2
43
Not enough data
7.6
42
Not enough data
Email Marketing
8.9
553
|
Verified
Not enough data
9.1
544
|
Verified
Not enough data
8.8
534
|
Verified
Not enough data
8.6
504
|
Verified
Not enough data
Online Marketing
8.0
448
|
Verified
Not enough data
8.3
485
|
Verified
Not enough data
8.3
477
|
Verified
Not enough data
8.3
495
|
Verified
Not enough data
7.8
402
Not enough data
Lead Management
8.1
380
|
Verified
Not enough data
8.1
411
|
Verified
Not enough data
8.7
491
|
Verified
Not enough data
7.8
350
|
Verified
Not enough data
8.0
361
|
Verified
Not enough data
8.0
386
|
Verified
Not enough data
7.8
352
|
Verified
Not enough data
7.8
371
|
Verified
Not enough data
Campaign Management
8.3
441
|
Verified
Not enough data
8.0
360
|
Verified
Not enough data
7.6
325
|
Verified
Not enough data
7.4
318
Not enough data
Social
7.0
303
Not enough data
7.4
322
|
Verified
Not enough data
7.1
315
|
Verified
Not enough data
7.2
305
|
Verified
Not enough data
7.1
294
|
Verified
Not enough data
Reporting & Analytics
8.5
505
|
Verified
Not enough data
8.1
413
|
Verified
Not enough data
7.8
383
|
Verified
Not enough data
7.7
363
|
Verified
Not enough data
7.4
330
Not enough data
Platform
8.0
357
|
Verified
Not enough data
8.2
316
|
Verified
Not enough data
8.7
369
|
Verified
Not enough data
7.6
279
|
Verified
Not enough data
7.6
305
|
Verified
Not enough data
8.8
354
|
Verified
Not enough data
7.8
284
|
Verified
Not enough data
Agentic AI - Marketing Automation
7.7
25
Not enough data
7.9
25
Not enough data
7.5
24
Not enough data
7.7
25
Not enough data
7.6
26
Not enough data
7.4
27
Not enough data
Integration
8.3
365
|
Verified
Not enough data
7.9
351
|
Verified
Not enough data
7.6
312
|
Verified
Not enough data
Administration
8.5
149
Not enough data
7.8
138
Not enough data
7.8
144
Not enough data
8.8
142
Not enough data
Feature Not Available
Not enough data
7.7
128
Not enough data
Integrations
7.4
110
Not enough data
7.4
111
Not enough data
7.6
116
Not enough data
7.7
120
Not enough data
Platform
8.0
123
Not enough data
8.0
123
Not enough data
7.6
114
Not enough data
8.0
122
Not enough data
8.2
134
Not enough data
8.4
137
Not enough data
7.8
114
Not enough data
8.7
137
Not enough data
Diagnosis
7.8
250
Not enough data
7.9
258
Not enough data
8.3
283
Not enough data
8.2
257
Not enough data
Tracking
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
306
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting
8.7
303
Not enough data
8.5
283
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Deliverability
7.7
11
Not enough data
7.8
12
Not enough data
7.9
12
Not enough data
7.8
12
Not enough data
7.5
12
Not enough data
Visitor Behavior
Not enough data
8.7
26
|
Verified
Not enough data
8.6
28
|
Verified
Not enough data
8.6
24
|
Verified
Templates
Not enough data
8.3
21
|
Verified
Not enough data
8.1
23
|
Verified
Not enough data
8.7
23
|
Verified
Personalization
Not enough data
9.2
26
|
Verified
Not enough data
8.9
22
|
Verified
Not enough data
9.0
19
|
Verified
Not enough data
8.3
22
|
Verified
Not enough data
9.0
26
|
Verified
Not enough data
9.2
26
|
Verified
Not enough data
9.0
20
|
Verified
Not enough data
9.3
15
|
Verified
Multichannel
Not enough data
8.8
21
|
Verified
Not enough data
8.5
11
|
Verified
Not enough data
8.6
23
|
Verified
Administration
Not enough data
9.2
15
|
Verified
Not enough data
8.3
23
|
Verified
Not enough data
8.8
20
|
Verified
Not enough data
8.7
22
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
9.3
5
8.8
11
10.0
5
8.2
12
10.0
5
8.0
11
Not enough data
9.0
7
9.0
5
8.5
10
Analytics
Not enough data
8.0
10
Not enough data
8.8
8
Optimization
Not enough data
9.3
7
Not enough data
8.8
8
Feature Not Available
8.1
7
Not enough data
9.3
7
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
8.1
15
Not enough data
8.9
14
Not enough data
8.9
14
Not enough data
8.6
14
Not enough data
8.2
13
Not enough data
8.2
13
Administration
Not enough data
8.1
13
Not enough data
7.9
12
Not enough data
7.8
10
Generative AI
Not enough data
Feature Not Available
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.3
5
Not enough data
9.0
5
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Feature Not Available
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.1
274
Not enough data
Feature Not Available
Not enough data
8.0
249
Not enough data
8.4
268
Not enough data
Edit
7.7
246
Not enough data
8.8
282
Not enough data
8.3
263
Not enough data
Logistics
8.4
286
Not enough data
7.8
249
Not enough data
8.1
257
Not enough data
8.2
253
Not enough data
Generative AI
7.3
195
Not enough data
7.2
189
Not enough data
Agentic AI - Email Template Builder
7.5
19
Not enough data
7.5
18
Not enough data
Text Messaging
8.7
59
Not enough data
Feature Not Available
Not enough data
8.4
59
Not enough data
8.0
57
Not enough data
8.4
57
Not enough data
7.3
52
Not enough data
8.5
60
Not enough data
8.2
55
Not enough data
SMS Platform
7.8
58
Not enough data
8.4
58
Not enough data
7.4
48
Not enough data
Feature Not Available
Not enough data
8.0
49
Not enough data
8.5
51
Not enough data
Agentic AI - SMS Marketing
6.3
8
Not enough data
6.5
8
Not enough data
6.9
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.5
8
Not enough data
Data Sourcing
8.1
79
Not enough data
8.2
78
Not enough data
8.5
76
Not enough data
8.3
81
Not enough data
Intelligence
8.5
78
Not enough data
7.8
72
Not enough data
7.6
72
Not enough data
Platform Basics
8.7
120
Not enough data
8.6
116
Not enough data
Platform Data
8.3
124
Not enough data
8.0
111
Not enough data
8.2
126
Not enough data
8.1
114
Not enough data
Platform Additional Functionality
8.3
78
Not enough data
8.1
116
Not enough data
7.9
107
Not enough data
Agentic AI - Customer Journey Analytics
6.9
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
7.2
13
Not enough data
Functionality
8.0
191
Not enough data
7.9
169
Not enough data
8.0
174
Not enough data
Support
8.1
192
Not enough data
8.4
182
Not enough data
8.8
202
Not enough data
Search Setup
Not enough data
8.6
16
Not enough data
8.4
16
Not enough data
8.9
17
Not enough data
8.4
17
Product Discovery
Not enough data
9.0
18
Not enough data
8.9
18
Not enough data
9.0
18
Not enough data
8.4
16
Not enough data
8.7
17
Integration
Not enough data
8.6
18
Not enough data
8.1
13
Not enough data
8.2
15
Page Customization
8.7
86
Not enough data
8.4
82
Not enough data
8.2
78
Not enough data
8.3
61
Not enough data
Page Optimization
Feature Not Available
Not enough data
8.5
77
Not enough data
8.1
70
Not enough data
7.3
64
Not enough data
Integrations
7.7
65
Not enough data
8.3
72
Not enough data
8.0
69
Not enough data
Generative AI
7.4
58
Not enough data
Agentic AI - Landing Page Builders
7.7
8
Not enough data
Messaging Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
8.1
15
Not enough data
7.6
15
Not enough data
7.7
15
Not enough data
7.1
15
Not enough data
7.4
14
Not enough data
7.9
14
Not enough data
Analysis
8.2
86
|
Verified
Not enough data
8.6
100
Not enough data
8.0
83
|
Verified
Not enough data
7.9
86
|
Verified
Not enough data
Campaigns
8.3
85
Not enough data
7.7
80
|
Verified
Not enough data
8.0
82
Not enough data
7.7
78
|
Verified
Not enough data
9.1
106
|
Verified
Not enough data
8.8
99
|
Verified
Not enough data
Engagement
7.8
79
|
Verified
Not enough data
Platform
8.4
99
|
Verified
Not enough data
8.2
88
|
Verified
Not enough data
8.3
83
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Dotdigital and Segmentify are categorized as Push Notification
Unique Categories
Dotdigital is categorized as SMS Marketing, Marketing Automation, Customer Data Platform (CDP), Personalization, Email Marketing, Mobile Marketing, Communication Platform as a Service (CPaaS), Email Deliverability, Email Template Builder, Transactional Email, WhatsApp Marketing, Personalization Engines, Customer Journey Analytics, and Landing Page Builders
Segmentify is categorized as E-Commerce Search, E-Commerce Analytics, E-Commerce Personalization, and Proactive Notification
Reviews
Reviewers' Company Size
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Segmentify
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
11.6%
Marketing and Advertising
7.7%
Non-Profit Organization Management
7.6%
Financial Services
3.6%
Consumer Goods
3.2%
Other
66.2%
Retail
38.2%
Apparel & Fashion
17.6%
Food & Beverages
8.8%
Sports
2.9%
Luxury Goods & Jewelry
2.9%
Other
29.4%
Alternatives
Discussions
Can dotMailer track attachments?
2 Comments
CL
Yes, if they're added as link or button in email Read more
What's the next big showstopping element or functionality element?
1 Comment
MJ
Hi Christophe,
You can view our public facing roadmap here https://r1.dotdigital-pages.com/p/35E-386/the-engagement-cloud-roadmap
Thanks,
MarkRead more
Can I have a loyalist dot digital trooper t shirt
1 Comment
MJ
Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.comRead more
Segmentify has no discussions with answers
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