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Compare Dotdigital and Privy 
Featured Products
At a Glance
Market Segments
Mid-Market (45.5% of reviews)
Small-Business (92.4% of reviews)
Entry-Level Pricing
Contact Us
Free Trial
Dotdigital
Star Rating
(1,120)4.4 out of 5
Market Segments
Mid-Market (45.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansPrivy
Star Rating
(122)4.6 out of 5
Market Segments
Small-Business (92.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Dotdigital excels in its personalization capabilities, allowing users to tailor email content effectively. One user highlighted the ability to customize links and information based on specific needs, which enhances engagement with recipients.
- Users say that Dotdigital's analytical tools are a standout feature, with many appreciating the insights provided on email opens and clicks. The AI-driven send time optimization is particularly praised for improving engagement rates, making it a valuable asset for marketers.
- Reviewers mention that while Dotdigital is generally straightforward to use, Privy shines in ease of setup and user-friendliness. Users have noted that Privy’s integration with Shopify is seamless, allowing for quick implementation without extensive technical knowledge.
- According to verified reviews, Privy offers impressive customization and functionality for its price point, enabling users to perform tasks typically reserved for larger platforms. This flexibility is particularly appealing for small businesses looking for cost-effective solutions.
- G2 reviewers highlight that both platforms provide solid support quality, but Dotdigital edges out slightly with a higher satisfaction score. Users appreciate the responsive support team, which is crucial for resolving issues quickly and efficiently.
- Users note that while Dotdigital has a broader range of features, Privy’s email templates are particularly user-friendly, making it easy for users to create visually appealing emails without a steep learning curve. This aspect is often cited as a significant advantage for those new to email marketing.
Pricing
Entry-Level Pricing
Dotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
Privy
15-Day Free Trial
Free Trial
Try Privy's list growth and email marketing tools for free during your first 15 days.
- Unlimited popups & flyouts to grow your email list
- Create and send emails, with a 100-person send limit per day, during trial.
Free Trial
Dotdigital
Free Trial is available
Privy
Free Trial is available
Ratings
Meets Requirements
8.6
942
9.0
82
Ease of Use
8.7
953
8.9
81
Ease of Setup
8.1
500
9.0
32
Ease of Admin
8.4
374
9.0
31
Quality of Support
8.9
922
8.8
78
Has the product been a good partner in doing business?
8.7
373
9.4
30
Product Direction (% positive)
8.9
928
9.0
72
Features by Category
Email Marketing
8.6
119
Not enough data
8.3
122
Not enough data
9.1
117
Not enough data
8.7
123
Not enough data
9.1
119
Not enough data
8.5
117
Not enough data
8.2
102
Not enough data
9.0
46
Not enough data
8.2
43
Not enough data
Reporting & Analytics
8.2
99
|
Verified
Not enough data
8.6
115
Not enough data
Generative AI
7.0
27
Not enough data
6.9
25
Not enough data
Agentic AI - Email Marketing
6.7
25
Not enough data
6.9
25
Not enough data
6.9
25
Not enough data
7.2
24
Not enough data
7.1
24
Not enough data
Integration
8.4
83
Not enough data
7.8
72
Not enough data
7.5
68
Not enough data
7.7
48
Not enough data
7.0
44
Not enough data
7.4
43
Not enough data
Email Marketing
8.9
551
|
Verified
Not enough data
9.1
543
|
Verified
Not enough data
8.8
532
|
Verified
Not enough data
8.6
501
|
Verified
Not enough data
Online Marketing
8.0
448
|
Verified
Not enough data
8.3
482
|
Verified
Not enough data
8.3
474
|
Verified
Not enough data
8.3
493
|
Verified
Not enough data
7.8
401
Not enough data
Lead Management
8.1
377
|
Verified
Not enough data
8.1
408
|
Verified
Not enough data
8.7
487
|
Verified
Not enough data
7.8
348
|
Verified
Not enough data
8.0
360
|
Verified
Not enough data
8.0
384
|
Verified
Not enough data
7.8
351
|
Verified
Not enough data
7.8
368
|
Verified
Not enough data
Campaign Management
8.3
437
|
Verified
Not enough data
8.0
359
|
Verified
Not enough data
7.6
323
|
Verified
Not enough data
7.4
315
Not enough data
Social
7.0
302
Not enough data
7.4
321
|
Verified
Not enough data
7.1
313
|
Verified
Not enough data
7.2
304
|
Verified
Not enough data
7.1
292
|
Verified
Not enough data
Reporting & Analytics
8.5
504
|
Verified
Not enough data
8.1
411
|
Verified
Not enough data
7.8
381
|
Verified
Not enough data
7.7
362
|
Verified
Not enough data
7.4
329
Not enough data
Platform
8.0
356
|
Verified
Not enough data
8.2
314
|
Verified
Not enough data
8.7
366
|
Verified
Not enough data
7.6
278
|
Verified
Not enough data
7.6
303
|
Verified
Not enough data
8.8
352
|
Verified
Not enough data
7.9
282
|
Verified
Not enough data
Agentic AI - Marketing Automation
7.7
26
Not enough data
7.9
25
Not enough data
7.5
24
Not enough data
7.7
25
Not enough data
7.6
26
Not enough data
7.4
27
Not enough data
Integration
8.3
363
|
Verified
Not enough data
7.9
349
|
Verified
Not enough data
7.6
309
|
Verified
Not enough data
Administration
8.5
148
Not enough data
7.8
137
Not enough data
7.8
143
Not enough data
8.8
141
Not enough data
Feature Not Available
Not enough data
7.7
127
Not enough data
Integrations
7.4
110
Not enough data
7.4
111
Not enough data
7.6
115
Not enough data
7.7
120
Not enough data
Platform
8.0
121
Not enough data
8.0
121
Not enough data
7.6
112
Not enough data
8.0
121
Not enough data
8.2
133
Not enough data
8.5
136
Not enough data
7.8
112
Not enough data
8.8
135
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
7.8
250
Not enough data
7.9
258
Not enough data
8.3
282
Not enough data
8.2
257
Not enough data
Tracking
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
304
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting
8.7
302
Not enough data
8.5
282
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Deliverability
7.1
12
Not enough data
7.2
13
Not enough data
7.3
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
Campaigns
9.3
5
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.3
5
Not enough data
9.0
5
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Feature Not Available
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.1
273
Not enough data
Feature Not Available
Not enough data
8.0
249
Not enough data
8.4
267
Not enough data
Edit
7.7
245
Not enough data
8.8
281
Not enough data
8.3
261
Not enough data
Logistics
8.4
285
Not enough data
7.8
248
Not enough data
8.1
255
Not enough data
8.2
252
Not enough data
Generative AI
7.3
195
Not enough data
7.1
189
Not enough data
Agentic AI - Email Template Builder
7.2
20
Not enough data
7.1
19
Not enough data
Text Messaging
8.7
59
8.7
10
Feature Not Available
Feature Not Available
8.4
59
9.7
10
8.0
57
Feature Not Available
8.4
57
Feature Not Available
7.3
52
Feature Not Available
8.5
60
9.5
10
8.2
55
Feature Not Available
SMS Platform
7.8
58
Feature Not Available
8.4
58
Feature Not Available
7.4
48
Feature Not Available
Feature Not Available
Feature Not Available
8.0
49
Feature Not Available
8.5
51
Feature Not Available
Agentic AI - SMS Marketing
6.3
8
Not enough data
6.5
8
Not enough data
6.9
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.5
8
Not enough data
Data Sourcing
8.1
78
Not enough data
8.2
77
Not enough data
8.5
75
Not enough data
8.3
80
Not enough data
Intelligence
8.6
77
Not enough data
7.8
71
Not enough data
7.6
72
Not enough data
Design and Customization
Not enough data
7.8
33
Not enough data
8.2
33
Not enough data
9.2
30
Not enough data
8.5
32
Campaigns
Not enough data
8.7
28
Not enough data
8.4
31
Not enough data
8.7
20
Not enough data
8.7
32
Integrations
Not enough data
9.2
26
Not enough data
8.8
15
Not enough data
9.2
30
Not enough data
8.9
19
Generative AI
Not enough data
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.7
119
Not enough data
8.6
116
Not enough data
Platform Data
8.3
123
Not enough data
8.0
110
Not enough data
8.2
125
Not enough data
8.0
113
Not enough data
Platform Additional Functionality
8.3
78
Not enough data
8.1
115
Not enough data
7.9
106
Not enough data
Agentic AI - Customer Journey Analytics
6.9
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
7.2
13
Not enough data
Functionality
8.0
190
Not enough data
8.0
168
Not enough data
7.9
174
Not enough data
Support
8.0
191
Not enough data
8.3
182
Not enough data
8.8
202
Not enough data
Page Customization
8.7
86
Not enough data
8.4
82
Not enough data
8.2
78
Not enough data
8.3
61
Not enough data
Page Optimization
Feature Not Available
Not enough data
8.5
77
Not enough data
8.1
70
Not enough data
7.3
64
Not enough data
Integrations
7.7
65
Not enough data
8.3
72
Not enough data
8.0
69
Not enough data
Generative AI
7.4
58
Not enough data
Agentic AI - Landing Page Builders
7.7
8
Not enough data
Lead Monitoring
Not enough data
8.8
24
|
Verified
Not enough data
8.7
27
|
Verified
Not enough data
Feature Not Available
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
Feature Not Available
Not enough data
8.5
28
|
Verified
Not enough data
7.5
17
|
Verified
Not enough data
8.1
27
|
Verified
Analytics
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Customization
Not enough data
8.7
27
|
Verified
Not enough data
Feature Not Available
Not enough data
8.0
29
|
Verified
Not enough data
9.1
28
|
Verified
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
8.1
15
Not enough data
7.6
15
Not enough data
7.7
15
Not enough data
7.1
15
Not enough data
7.4
14
Not enough data
7.9
14
Not enough data
Analysis
8.2
85
|
Verified
Not enough data
8.6
99
Not enough data
8.0
82
|
Verified
Not enough data
7.9
85
|
Verified
Not enough data
Campaigns
8.3
84
Not enough data
7.7
79
|
Verified
Not enough data
8.0
81
Not enough data
7.7
77
|
Verified
Not enough data
9.0
105
|
Verified
Not enough data
8.7
98
|
Verified
Not enough data
Engagement
7.8
78
|
Verified
Not enough data
Platform
8.4
98
|
Verified
Not enough data
8.2
87
|
Verified
Not enough data
8.3
82
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Dotdigital and Privy are categorized as SMS Marketing, Marketing Automation, and Email Template Builder
Unique Categories
Dotdigital is categorized as Customer Data Platform (CDP), Personalization, Email Marketing, Mobile Marketing, Communication Platform as a Service (CPaaS), Email Deliverability, Transactional Email, WhatsApp Marketing, Personalization Engines, Customer Journey Analytics, Push Notification, and Landing Page Builders
Privy is categorized as Pop-Up Builder and Lead Capture
Reviews
Reviewers' Company Size
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Privy
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
11.7%
Marketing and Advertising
7.7%
Non-Profit Organization Management
7.6%
Financial Services
3.7%
Consumer Goods
3.2%
Other
66.0%
Retail
25.4%
Consumer Goods
11.9%
Apparel & Fashion
11.9%
Food & Beverages
10.2%
Marketing and Advertising
5.1%
Other
35.6%
Alternatives
Discussions
Can dotMailer track attachments?
2 Comments
CL
Yes, if they're added as link or button in email Read more
Can I have a loyalist dot digital trooper t shirt
1 Comment
MJ
Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.comRead more
What's the next big showstopping element or functionality element?
1 Comment
MJ
Hi Christophe,
You can view our public facing roadmap here https://r1.dotdigital-pages.com/p/35E-386/the-engagement-cloud-roadmap
Thanks,
MarkRead more
Can an option be added to have a landing page linked to social media so followers can sign up for my list?
1 Comment
KS
You can set this up in your Privy account today! Here's a guide that walks through the steps:...Read more
Privy has no more discussions with answers
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