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Compare Dotdigital and Insider One 
Featured Products
At a Glance
Market Segments
Mid-Market (45.5% of reviews)
Mid-Market (45.6% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Dotdigital
Star Rating
(1,116)4.4 out of 5
Market Segments
Mid-Market (45.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansInsider One
Star Rating
(1,262)4.8 out of 5
Market Segments
Mid-Market (45.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Insider One excels in user satisfaction, boasting a higher overall score compared to Dotdigital. Users appreciate the platform's technical capabilities and the speed of implementation, which allows for a smoother onboarding experience.
- According to verified reviews, Dotdigital is praised for its personalization features, enabling users to tailor email content effectively. Reviewers highlight the ability to customize links and information based on specific user needs, which enhances engagement.
- Users say that Insider One provides exceptional support, with many mentioning the guidance and recommendations from their account managers. This level of support contributes to a more positive user experience, especially during the initial setup phase.
- Reviewers mention that Dotdigital offers useful analytical tools, particularly for tracking email performance. Users find the AI-driven send time optimization feature beneficial for improving open and click-through rates, showcasing its effectiveness in email marketing.
- G2 reviewers highlight that Insider One's ability to create targeted marketing journeys is a significant advantage. Users appreciate the platform's flexibility in treating different customer segments uniquely, which enhances overall marketing effectiveness.
- According to recent feedback, Dotdigital is recognized for its user-friendly interface, making it accessible even for those who are not particularly tech-savvy. Many users find it straightforward to navigate, which is a crucial factor for teams with varying levels of technical expertise.
Pricing
Entry-Level Pricing
Dotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
Insider One
No pricing availableFree Trial
Dotdigital
Free Trial is available
Insider One
Free Trial is available
Ratings
Meets Requirements
8.6
942
9.4
1,141
Ease of Use
8.7
953
9.4
1,153
Ease of Setup
8.1
500
9.0
610
Ease of Admin
8.4
374
9.1
312
Quality of Support
8.9
922
9.6
1,138
Has the product been a good partner in doing business?
8.7
373
9.5
313
Product Direction (% positive)
8.9
928
9.8
1,095
Features by Category
Email Marketing
8.6
119
Not enough data
8.3
122
Not enough data
9.1
117
Not enough data
8.7
123
Not enough data
9.1
119
Not enough data
8.5
117
Not enough data
8.2
102
Not enough data
9.0
46
Not enough data
8.2
43
Not enough data
Reporting & Analytics
8.2
99
|
Verified
Not enough data
8.6
115
Not enough data
Generative AI
7.0
27
Not enough data
6.9
25
Not enough data
Agentic AI - Email Marketing
6.7
25
Not enough data
6.9
25
Not enough data
6.9
25
Not enough data
7.2
24
Not enough data
7.1
24
Not enough data
Integration
8.4
83
Not enough data
7.8
72
Not enough data
7.5
68
Not enough data
7.7
48
Not enough data
7.0
44
Not enough data
7.4
43
Not enough data
Email Marketing
8.9
551
|
Verified
9.6
513
9.1
543
|
Verified
9.6
492
8.8
532
|
Verified
9.6
495
8.6
501
|
Verified
9.6
436
Online Marketing
8.0
448
|
Verified
Feature Not Available
8.3
482
|
Verified
9.6
532
8.3
474
|
Verified
9.6
547
8.3
493
|
Verified
9.5
536
7.8
401
Feature Not Available
Lead Management
8.1
377
|
Verified
9.5
506
8.1
408
|
Verified
9.5
504
8.7
487
|
Verified
9.6
551
7.8
348
|
Verified
Feature Not Available
8.0
360
|
Verified
9.5
483
8.0
384
|
Verified
9.5
448
7.8
351
|
Verified
9.5
487
7.8
368
|
Verified
9.5
471
Campaign Management
8.3
437
|
Verified
Feature Not Available
8.0
359
|
Verified
Feature Not Available
7.6
323
|
Verified
Feature Not Available
7.4
315
Feature Not Available
Social
7.0
302
Feature Not Available
7.4
321
|
Verified
9.4
442
7.1
313
|
Verified
9.4
453
7.2
304
|
Verified
Feature Not Available
7.1
292
|
Verified
Feature Not Available
Reporting & Analytics
8.5
504
|
Verified
9.4
533
8.1
411
|
Verified
9.4
528
7.8
381
|
Verified
9.4
522
7.7
362
|
Verified
9.4
519
7.4
329
9.1
422
Platform
8.0
356
|
Verified
9.5
529
8.2
314
|
Verified
9.5
278
8.7
366
|
Verified
9.6
508
7.6
278
|
Verified
9.5
445
7.6
303
|
Verified
9.4
450
8.8
352
|
Verified
9.5
491
7.9
282
|
Verified
9.4
431
Agentic AI - Marketing Automation
7.7
26
8.9
25
7.9
25
8.9
25
7.5
24
8.9
25
7.7
25
8.8
25
7.6
26
8.8
25
7.4
27
8.8
24
Integration
8.3
363
|
Verified
9.4
500
7.9
349
|
Verified
9.4
499
7.6
309
|
Verified
9.4
461
Administration
8.5
148
Not enough data
7.8
137
Not enough data
7.8
143
Not enough data
8.8
141
Not enough data
Feature Not Available
Not enough data
7.7
127
Not enough data
Integrations
7.4
110
Not enough data
7.4
111
Not enough data
7.6
115
Not enough data
7.7
120
Not enough data
Platform
8.0
121
Not enough data
8.0
121
Not enough data
7.6
112
Not enough data
8.0
121
Not enough data
8.2
133
Not enough data
8.5
136
Not enough data
7.8
112
Not enough data
8.8
135
Not enough data
Diagnosis
7.8
250
Not enough data
7.9
258
Not enough data
8.3
282
Not enough data
8.2
257
Not enough data
Tracking
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
304
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting
8.7
302
Not enough data
8.5
282
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Deliverability
7.1
12
Not enough data
7.2
13
Not enough data
7.3
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
Visitor Behavior
Not enough data
9.5
582
Not enough data
9.6
600
Not enough data
9.5
545
Templates
Not enough data
9.5
561
Not enough data
9.5
605
Not enough data
9.6
598
Personalization
Not enough data
9.6
590
Not enough data
9.5
577
Not enough data
9.6
587
Not enough data
9.4
521
Not enough data
9.5
571
Not enough data
9.6
573
Not enough data
9.6
598
Not enough data
9.6
586
Multichannel
Not enough data
9.6
590
Not enough data
9.5
526
Not enough data
9.6
588
Administration
Not enough data
9.6
582
Not enough data
9.4
601
Not enough data
9.5
577
Not enough data
9.4
579
Agentic AI - E-Commerce Personalization
Not enough data
8.3
20
Not enough data
8.2
20
Campaigns
9.3
5
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.3
5
9.7
602
9.0
5
9.6
582
Targeting
Not enough data
9.6
595
Not enough data
9.6
565
Triggered Content
Feature Not Available
9.5
503
9.3
5
9.5
500
9.0
5
9.7
554
Personalized Content
Not enough data
9.6
540
Not enough data
9.6
518
Not enough data
9.6
578
Agentic AI - Personalization Engines
Not enough data
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Templates
8.1
273
Not enough data
Feature Not Available
Not enough data
8.0
249
Not enough data
8.4
267
Not enough data
Edit
7.7
245
Not enough data
8.8
281
Not enough data
8.3
261
Not enough data
Logistics
8.4
285
Not enough data
7.8
248
Not enough data
8.1
255
Not enough data
8.2
252
Not enough data
Generative AI
7.3
195
Not enough data
7.1
189
Not enough data
Agentic AI - Email Template Builder
7.2
20
Not enough data
7.1
19
Not enough data
Text Messaging
8.7
59
9.6
86
Feature Not Available
9.4
80
8.4
59
9.5
81
8.0
57
9.4
82
8.4
57
9.4
86
7.3
52
9.4
84
8.5
60
9.5
87
8.2
55
9.4
82
SMS Platform
7.8
58
9.4
85
8.4
58
9.5
86
7.4
48
9.3
80
Feature Not Available
Feature Not Available
8.0
49
9.3
86
8.5
51
9.3
85
Agentic AI - SMS Marketing
6.3
8
8.9
21
6.5
8
8.8
21
6.9
8
8.7
21
6.5
8
8.8
21
6.7
8
8.8
22
6.5
8
8.6
22
Data Sourcing
8.1
78
9.5
584
|
Verified
8.2
77
9.5
572
|
Verified
8.5
75
9.6
379
8.3
80
9.5
601
|
Verified
Intelligence
8.6
77
9.4
607
|
Verified
7.8
71
9.4
577
|
Verified
7.6
72
9.6
568
|
Verified
Platform Basics
8.7
119
9.5
656
|
Verified
8.6
116
9.5
655
|
Verified
Platform Data
8.3
123
9.4
639
|
Verified
8.0
110
9.4
617
|
Verified
8.2
125
9.3
652
|
Verified
8.0
113
9.3
619
Platform Additional Functionality
8.3
78
9.5
623
|
Verified
8.1
115
9.5
618
|
Verified
7.9
106
9.4
606
Agentic AI - Customer Journey Analytics
6.9
13
8.7
36
6.9
13
8.6
35
6.9
13
8.6
34
7.2
13
8.7
33
Functionality
8.0
190
Not enough data
8.0
168
Not enough data
7.9
174
Not enough data
Support
8.0
191
Not enough data
8.3
182
Not enough data
8.8
202
Not enough data
Search Setup
Not enough data
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Product Discovery
Not enough data
9.7
61
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Integration
Not enough data
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
Page Customization
8.7
86
Not enough data
8.4
82
Not enough data
8.2
78
Not enough data
8.3
61
Not enough data
Page Optimization
Feature Not Available
Not enough data
8.5
77
Not enough data
8.1
70
Not enough data
7.3
64
Not enough data
Integrations
7.7
65
Not enough data
8.3
72
Not enough data
8.0
69
Not enough data
Generative AI
7.4
58
Not enough data
Agentic AI - Landing Page Builders
7.7
8
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.4
50
Not enough data
9.5
54
Not enough data
9.5
50
Not enough data
9.5
51
Not enough data
9.5
49
Not enough data
9.2
49
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.6
51
Not enough data
9.5
49
Not enough data
9.4
48
Not enough data
9.3
47
Conversational AI - Conversational Commerce Platforms
Not enough data
8.3
16
Not enough data
8.7
13
Not enough data
8.2
15
Not enough data
Feature Not Available
Not enough data
8.2
14
Platform integration - Conversational Commerce Platforms
Not enough data
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Feature Not Available
Not enough data
8.7
13
Agentic AI - Personalization
8.1
15
8.8
33
7.6
15
8.8
32
7.7
15
8.7
32
7.1
15
8.6
31
7.4
14
8.8
32
7.9
14
8.7
33
Analysis
8.2
85
|
Verified
9.3
625
8.6
99
9.4
696
8.0
82
|
Verified
9.3
558
|
Verified
7.9
85
|
Verified
9.4
603
|
Verified
Campaigns
8.3
84
9.4
581
|
Verified
7.7
79
|
Verified
9.7
700
|
Verified
8.0
81
9.4
487
7.7
77
|
Verified
9.2
487
9.0
105
|
Verified
9.6
573
|
Verified
8.7
98
|
Verified
9.6
660
|
Verified
Engagement
7.8
78
|
Verified
9.6
628
Platform
8.4
98
|
Verified
9.6
676
8.2
87
|
Verified
9.4
626
|
Verified
8.3
82
|
Verified
9.5
548
Agentic AI - Mobile Marketing
Not enough data
9.1
32
Not enough data
9.0
31
Not enough data
8.9
30
Not enough data
9.0
30
Not enough data
9.0
30
Not enough data
9.0
31
Categories
Categories
Shared Categories
Dotdigital and Insider One are categorized as SMS Marketing, Marketing Automation, Customer Data Platform (CDP), Personalization, Mobile Marketing, WhatsApp Marketing, Personalization Engines, and Customer Journey Analytics
Unique Categories
Dotdigital is categorized as Email Marketing, Communication Platform as a Service (CPaaS), Email Deliverability, Email Template Builder, Transactional Email, Push Notification, and Landing Page Builders
Insider One is categorized as E-Commerce Search, E-Commerce Personalization, and Conversational Commerce Platforms
Reviews
Reviewers' Company Size
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
11.7%
Marketing and Advertising
7.7%
Non-Profit Organization Management
7.6%
Financial Services
3.7%
Consumer Goods
3.2%
Other
66.0%
Retail
26.3%
Apparel & Fashion
10.2%
Cosmetics
4.0%
Food & Beverages
3.8%
Marketing and Advertising
3.7%
Other
52.0%
Alternatives
Discussions
Can dotMailer track attachments?
2 Comments
CL
Yes, if they're added as link or button in email Read more
What's the next big showstopping element or functionality element?
1 Comment
MJ
Hi Christophe,
You can view our public facing roadmap here https://r1.dotdigital-pages.com/p/35E-386/the-engagement-cloud-roadmap
Thanks,
MarkRead more
Can I have a loyalist dot digital trooper t shirt
1 Comment
MJ
Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.comRead more
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
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