Compare CTM (formerly CallTrackingMetrics) and Creatio 
At a Glance
Market Segments
Small-Business (66.3% of reviews)
Small-Business (43.8% of reviews)
Entry-Level Pricing
$79.00 Per Month
Starting at $25.00 1 user Per Month
CTM (formerly CallTrackingMetrics)
Star Rating
(760)4.5 out of 5
Market Segments
Small-Business (66.3% of reviews)
Pros & Cons
Entry-Level Pricing
$79.00 Per Month
Browse all 4 pricing plansCreatio
Star Rating
(312)4.7 out of 5
Market Segments
Small-Business (43.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $25.00 1 user Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Creatio excels in user-friendliness, with many users highlighting its intuitive interface and adaptability. One user mentioned, "It has plenty of uses, user friendly," which suggests that new users may find it easier to navigate compared to CallTrackingMetrics.
- Users say that CallTrackingMetrics offers superior API integrations, particularly with Google Ads, making it a preferred choice for businesses that rely heavily on digital marketing. A reviewer noted, "I appreciate that the API integrations with CallTrackingMetrics function better overall," indicating a strong fit for tech-savvy teams.
- According to verified reviews, both platforms receive high marks for their support quality, but Creatio stands out slightly with a higher satisfaction score. Users have praised its "good team to support," which may provide an edge for those who prioritize customer service.
- Reviewers mention that while Creatio has a more affordable entry-level price, CallTrackingMetrics is favored for its robust features that cater to small businesses. One user stated, "CallTrackingMetrics serves as the cornerstone of our attribution mechanics," suggesting that its capabilities justify the higher cost for some users.
- Users highlight that CallTrackingMetrics shines in its advanced features like session recording and speech analytics, with scores significantly higher than Creatio. A reviewer remarked on its reliability and adaptability, which may appeal to businesses needing comprehensive tracking solutions.
- G2 reviewers indicate that while both products have similar ease of setup scores, Creatio's flexibility in meeting specific workflow needs is a notable advantage. Users appreciated how adaptable the platform is for unique requirements, stating, "With Creatio, I didn’t have to hack things together," which may resonate with teams looking for customization.
Pricing
Entry-Level Pricing
CTM (formerly CallTrackingMetrics)
Marketing Lite
$79.00
Per Month
Attribution essentials to measure the impact of your marketing efforts
- Unlimited users
- Attribute calls and texts to their source
- Standard call recording, forwarding, and IVR routing
Creatio
Growth
Starting at $25.00
1 user Per Month
Provide automation to SMB clients
- No-code user interface designer
- Customization via scripts
- Unlimited number of records
Free Trial
CTM (formerly CallTrackingMetrics)
Free Trial is available
Creatio
No trial information availableRatings
Meets Requirements
9.1
631
9.1
223
Ease of Use
8.6
637
9.1
250
Ease of Setup
8.4
534
8.4
151
Ease of Admin
8.6
530
8.6
120
Quality of Support
9.0
586
9.1
221
Has the product been a good partner in doing business?
9.2
525
9.2
119
Product Direction (% positive)
9.1
630
9.2
208
Features by Category
Sales Force Automation
Not enough data
9.0
152
|
Verified
Not enough data
9.0
91
Not enough data
8.9
144
|
Verified
Not enough data
8.8
148
|
Verified
Not enough data
8.7
117
|
Verified
Not enough data
8.7
132
|
Verified
Not enough data
8.6
129
|
Verified
Not enough data
8.8
125
|
Verified
Not enough data
8.9
121
|
Verified
Marketing Automation
Not enough data
8.8
132
|
Verified
Not enough data
8.9
123
|
Verified
Not enough data
9.1
141
|
Verified
Not enough data
8.9
109
|
Verified
Customer Support
Not enough data
9.1
122
|
Verified
Not enough data
8.8
113
|
Verified
Not enough data
8.9
128
|
Verified
Not enough data
8.8
110
|
Verified
Not enough data
9.1
115
|
Verified
Reporting & Analytics
Not enough data
8.8
147
|
Verified
Not enough data
9.0
155
|
Verified
Not enough data
8.7
120
|
Verified
Mobile & Social
Not enough data
8.6
115
|
Verified
Not enough data
8.5
110
|
Verified
Not enough data
8.5
122
|
Verified
Platform
Not enough data
8.8
96
|
Verified
Not enough data
9.0
97
|
Verified
Not enough data
8.8
97
|
Verified
Not enough data
8.7
70
Not enough data
8.9
79
|
Verified
Not enough data
8.7
82
|
Verified
Not enough data
8.8
91
|
Verified
Not enough data
8.6
76
|
Verified
Integration
Not enough data
8.8
98
|
Verified
Not enough data
8.7
81
|
Verified
Not enough data
8.5
75
Generative AI
Not enough data
9.0
28
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Ticket and Case Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Help Desk
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
8.3
5
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.3
5
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retail Distributed Order Management SystemsHide 8 FeaturesShow 8 Features
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Inventory Control
Not enough data
Not enough data
Not enough data
Not enough data
Omni-Channel
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Call Analytics
9.6
54
|
Verified
Not enough data
8.4
33
|
Verified
Not enough data
9.0
46
|
Verified
Not enough data
8.9
45
|
Verified
Not enough data
Artificial Intelligence - Conversation Intelligence
8.7
40
|
Verified
Not enough data
8.5
39
|
Verified
Not enough data
Not enough data
Not enough data
Generative AI
6.8
11
Not enough data
Agentic AI - Conversation Intelligence
5.8
6
Not enough data
5.3
6
Not enough data
6.1
6
Not enough data
5.6
6
Not enough data
6.7
6
Not enough data
5.8
6
Not enough data
4.7
6
Not enough data
Setup
Not enough data
9.2
22
Not enough data
8.9
22
Not enough data
8.9
19
Not enough data
9.1
24
Management
Not enough data
8.9
19
Not enough data
8.9
18
Not enough data
8.8
20
Generative AI
Not enough data
9.0
10
Agentic AI - Workflow Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
9.7
32
|
Verified
8.8
17
|
Verified
8.7
22
8.1
17
|
Verified
9.2
19
|
Verified
8.2
16
9.0
29
|
Verified
8.3
17
9.0
21
8.8
19
Generative AI
7.9
7
9.3
5
Functions
9.3
50
|
Verified
8.5
19
9.4
47
|
Verified
8.6
18
9.5
43
|
Verified
8.9
19
|
Verified
9.2
21
8.5
14
9.4
18
|
Verified
7.9
15
9.7
27
|
Verified
8.4
16
9.5
22
|
Verified
8.1
16
|
Verified
9.5
22
|
Verified
8.5
17
|
Verified
Agentic AI - Contact Center
7.0
5
Not enough data
9.2
6
Not enough data
7.3
5
Not enough data
8.0
5
Not enough data
Administrative
9.2
47
|
Verified
8.3
19
|
Verified
9.7
47
|
Verified
9.3
22
|
Verified
9.2
50
|
Verified
9.0
23
|
Verified
9.8
21
|
Verified
7.7
15
9.4
19
|
Verified
9.2
18
Attribution Modeling
8.7
43
Not enough data
8.1
38
Not enough data
Feature Not Available
Not enough data
8.5
33
Not enough data
8.8
39
Not enough data
Feature Not Available
Not enough data
Agentic AI - Attribution
5.8
10
Not enough data
7.0
10
Not enough data
5.8
10
Not enough data
5.2
10
Not enough data
Marketing
8.7
29
Not enough data
9.0
33
Not enough data
9.4
43
Not enough data
9.1
49
Not enough data
Reporting
8.8
48
Not enough data
8.6
46
Not enough data
8.8
43
Not enough data
Digital Workflows
Not enough data
9.0
10
Not enough data
9.5
13
Not enough data
9.1
13
Forms
Not enough data
9.2
12
Not enough data
9.2
12
Not enough data
8.5
12
Automation
Not enough data
9.4
13
Not enough data
9.4
12
Not enough data
8.8
11
Not enough data
8.2
11
Agentic AI - Digital Process Automation (DPA)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Lead Monitoring
Not enough data
9.2
8
Not enough data
9.3
10
Not enough data
8.8
7
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
8.3
8
Not enough data
8.8
8
Not enough data
7.9
7
Not enough data
8.6
7
Analytics
Not enough data
8.7
9
Not enough data
8.8
10
Customization
Not enough data
8.5
8
Not enough data
8.6
7
Not enough data
9.0
7
Not enough data
9.0
8
Revenue Operations & Intelligence (RO&I)Hide 23 FeaturesShow 23 Features
Not enough data
Not enough data
Revenue Sourcing and Forecasting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
CRM Data Enrichment
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Account Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Retail Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Voice Recognition - AI Voice Assistants
Not enough data
Not enough data
Speech Synthesis - AI Voice Assistants
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and privacy - AI Voice Assistants
Not enough data
Not enough data
Compatibility - AI Voice Assistants
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
8.9
23
Not enough data
8.9
24
Not enough data
8.5
20
Not enough data
8.6
25
Not enough data
9.0
21
Predictive Analytics
Not enough data
9.2
22
Not enough data
8.8
23
Not enough data
8.4
20
Not enough data
8.8
23
Sales Management
Not enough data
8.7
26
Not enough data
8.5
21
Not enough data
9.2
24
Not enough data
8.6
27
Agentic AI - Outbound Call Tracking
6.9
14
Not enough data
7.6
13
Not enough data
Calling
9.8
18
Not enough data
9.2
17
Not enough data
9.5
18
Not enough data
9.5
16
Not enough data
9.2
17
Not enough data
Contacts
9.5
16
Not enough data
9.4
16
Not enough data
9.4
16
Not enough data
Insights
8.2
17
Not enough data
8.9
17
Not enough data
8.9
17
Not enough data
Feature Not Available
Not enough data
7.3
16
Not enough data
8.6
15
Not enough data
Agentic AI - Sales Coaching
Not enough data
Not enough data
Not enough data
Not enough data
5.7
5
Not enough data
Not enough data
Not enough data
Training
8.8
8
Not enough data
8.5
8
Not enough data
7.6
7
Not enough data
7.9
8
Not enough data
Feedback
8.1
8
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
8.8
8
Not enough data
7.9
8
Not enough data
Feature Not Available
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - UCaaS Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Extensions
9.6
13
|
Verified
Not enough data
9.4
12
|
Verified
Not enough data
9.3
10
|
Verified
Not enough data
Features
9.5
13
Not enough data
9.4
9
Not enough data
8.9
11
|
Verified
Not enough data
9.5
11
|
Verified
Not enough data
Feature Not Available
Not enough data
9.8
9
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Interface Design
Not enough data
9.5
22
Not enough data
9.0
23
Not enough data
9.0
24
Not enough data
9.5
29
Data Control
Not enough data
9.0
25
Not enough data
9.0
25
Not enough data
9.4
25
Publishing
Not enough data
9.3
25
Not enough data
9.2
23
Not enough data
9.3
23
Agentic AI - No-Code Development Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Phone Number Management
9.2
294
Not enough data
9.1
249
Not enough data
8.8
180
Not enough data
Tracking
8.9
268
Not enough data
9.0
228
Not enough data
8.9
231
Not enough data
Analytics
9.0
296
Not enough data
9.3
300
Not enough data
8.7
271
Not enough data
8.4
102
Not enough data
Call Routing
8.9
169
Not enough data
8.9
150
Not enough data
8.6
137
Not enough data
Administration
8.5
85
Not enough data
9.2
131
Not enough data
9.1
150
Not enough data
Agentic AI - Inbound Call Tracking
6.2
22
Not enough data
7.0
22
Not enough data
6.1
22
Not enough data
Marketing Operations
8.4
45
Not enough data
9.1
58
Not enough data
8.8
47
Not enough data
9.1
58
Not enough data
8.3
45
Not enough data
8.5
42
Not enough data
Campaign Activity
8.8
51
Not enough data
8.7
62
Not enough data
8.0
44
Not enough data
8.9
55
Not enough data
8.3
40
Not enough data
7.5
35
Not enough data
Agentic AI - Marketing Analytics
6.1
11
Not enough data
7.3
11
Not enough data
6.7
11
Not enough data
Customer Query Resolution - AI Customer Support Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Interaction Automation - AI Customer Support Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
CTM (formerly CallTrackingMetrics) and Creatio are categorized as Contact Center
Unique Categories
CTM (formerly CallTrackingMetrics) is categorized as Speech Analytics, Conversation Intelligence, Sales Coaching, Outbound Call Tracking, Inbound Call Tracking, Marketing Analytics, Attribution, AI Voice Assistants, and UCaaS Platforms
Creatio is categorized as Retail Analytics, AI Agents For Business Operations, Workflow Management, Digital Process Automation (DPA), Retail Distributed Order Management Systems, No-Code Development Platforms, Sales Analytics, Lead Capture, CRM, Help Desk, AI Customer Support Agents, and Revenue Operations & Intelligence (RO&I)
Reviews
Reviewers' Company Size
CTM (formerly CallTrackingMetrics)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Creatio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
38.2%
Internet
6.2%
Construction
4.1%
Consumer Services
3.8%
Hospital & Health Care
3.8%
Other
43.8%
Information Technology and Services
18.3%
Computer Software
10.8%
Financial Services
6.0%
Banking
4.9%
Pharmaceuticals
2.6%
Other
57.5%
Discussions
What do you think is the best thing about Call Tracking Metrics
2 Comments
LB
I also think that it is very convenient, especially for parents. When I started letting my son go to school on his own, I realized the importance of such...Read more
Where can I forward my calls to?
1 Comment
AF
You can forward your calls within the CTM numbers you currently have or forward to an external answering service.Read more
Can I change plans after I sign up?
1 Comment
AF
Yes you can, there are several plans you can upgrade to.Read more
what makes bpm'online better than other CRM systems
2 Comments
CZ
It's easier to organize customer data, better plan activities and analyze them. Campaigns are now better and information can be used in more effective ways.Read more
What is Creatio used for?
1 Comment
Official Response from Creatio
Creatio is used to automate business processes and manage customer relationships using AI-powered CRM and no-code tools. The platform helps organizations...Read more
Creatio has no more discussions with answers
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