Introducing G2.ai, the future of software buying.Try now
Compare Creatio and ZoomInfo Sales 
Featured Products
At a Glance
Market Segments
Small-Business (44.0% of reviews)
Mid-Market (48.2% of reviews)
Entry-Level Pricing
Starting at $25.00 1 user Per Month
Contact Us 1 Seat
Creatio
Star Rating
(311)4.7 out of 5
Market Segments
Small-Business (44.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $25.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansZoomInfo Sales
Star Rating
(8,946)4.5 out of 5
Market Segments
Mid-Market (48.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 Seat
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ZoomInfo Sales excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Creatio. Users appreciate its powerful features and intuitive interface, which enhances sales efficiency and prospecting accuracy.
- Users say that the depth and reliability of data in ZoomInfo Sales is a standout feature, especially for mid-market and enterprise accounts. In contrast, while Creatio is noted for its adaptability, some users feel it may not match the same level of data maturity for larger accounts.
- Reviewers mention that ZoomInfo Sales offers a clean and thoughtfully designed interface, making it easy for new users to navigate. This ease of use is a significant advantage, especially when compared to Creatio, which, while user-friendly, does not receive the same level of praise for its interface design.
- According to verified reviews, ZoomInfo Sales is particularly effective for quickly identifying the right contacts and understanding company structures before outreach. This capability is highlighted as a time-saver, whereas Creatio, while flexible, may require more configuration to meet specific workflow needs.
- Users highlight that Creatio's agile and flexible platform is beneficial for specific requirements like lead routing and campaign tracking. However, some users have noted that they had to "hack things together" to achieve their desired outcomes, which contrasts with the more straightforward functionality of ZoomInfo Sales.
- G2 reviewers indicate that while both platforms have strong support, Creatio receives higher marks for quality of support. Users appreciate the responsive team behind Creatio, but ZoomInfo Sales still maintains a solid reputation for support, particularly in helping users maximize the platform's capabilities.
Pricing
Entry-Level Pricing
Creatio
Growth
Starting at $25.00
1 user Per Month
Provide automation to SMB clients
- No-code user interface designer
- Customization via scripts
- Unlimited number of records
ZoomInfo Sales
ZoomInfo Professional
Contact Us
1 Seat
Take prospecting to the next level with best in class contact & company data.
- Comprehensive contact & company profiles
- Quick/advanced search and exporting
- Mobile numbers & business email
Free Trial
Creatio
Free Trial is available
ZoomInfo Sales
Free Trial is available
Ratings
Meets Requirements
9.1
222
8.7
7,330
Ease of Use
9.0
249
8.8
7,409
Ease of Setup
8.4
150
8.9
2,158
Ease of Admin
8.6
119
8.7
1,478
Quality of Support
9.1
220
8.7
6,550
Has the product been a good partner in doing business?
9.2
118
8.6
1,494
Product Direction (% positive)
9.2
207
8.7
7,093
Features by Category
Sales Force Automation
9.0
152
|
Verified
Not enough data
9.0
91
Not enough data
8.9
144
|
Verified
Not enough data
8.8
148
|
Verified
Not enough data
8.7
117
|
Verified
Not enough data
8.7
132
|
Verified
Not enough data
8.6
129
|
Verified
Not enough data
8.8
125
|
Verified
Not enough data
8.9
121
|
Verified
Not enough data
Marketing Automation
8.8
132
|
Verified
Not enough data
8.9
123
|
Verified
Not enough data
9.1
141
|
Verified
Not enough data
8.9
109
|
Verified
Not enough data
Customer Support
9.1
122
|
Verified
Not enough data
8.8
113
|
Verified
Not enough data
8.9
128
|
Verified
Not enough data
8.8
110
|
Verified
Not enough data
9.1
115
|
Verified
Not enough data
Reporting & Analytics
8.8
147
|
Verified
Not enough data
9.0
155
|
Verified
Not enough data
8.7
120
|
Verified
Not enough data
Mobile & Social
8.6
115
|
Verified
Not enough data
8.5
110
|
Verified
Not enough data
8.5
122
|
Verified
Not enough data
Platform
8.8
96
|
Verified
Not enough data
9.0
97
|
Verified
Not enough data
8.8
97
|
Verified
Not enough data
8.7
70
Not enough data
8.9
79
|
Verified
Not enough data
8.7
82
|
Verified
Not enough data
8.8
91
|
Verified
Not enough data
8.6
76
|
Verified
Not enough data
Integration
8.8
98
|
Verified
Not enough data
8.7
81
|
Verified
Not enough data
8.5
75
Not enough data
Generative AI
9.0
28
Not enough data
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Ticket and Case Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Help Desk
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication Channels
Not enough data
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Data Availability
Not enough data
8.3
4284
|
Verified
Not enough data
8.5
4249
|
Verified
Not enough data
8.2
2895
|
Verified
Not enough data
7.9
410
Data Accuracy
Not enough data
7.7
4284
|
Verified
Not enough data
8.2
4228
|
Verified
Not enough data
7.9
401
Agentic AI - Sales Intelligence
Not enough data
7.2
129
Not enough data
7.6
129
Not enough data
7.3
130
Not enough data
7.3
131
Not enough data
7.3
129
Not enough data
7.5
129
Platform
Not enough data
7.8
427
Not enough data
8.6
1321
|
Verified
Not enough data
8.6
1619
|
Verified
Not enough data
8.2
1364
|
Verified
Not enough data
7.7
1055
|
Verified
Not enough data
8.2
1239
|
Verified
Features
Not enough data
8.4
3410
|
Verified
Not enough data
8.4
3425
|
Verified
Not enough data
8.0
3167
|
Verified
Not enough data
8.3
3448
|
Verified
Not enough data
8.6
4179
|
Verified
Not enough data
8.1
3335
|
Verified
Not enough data
Feature Not Available
Not enough data
8.0
2700
|
Verified
Not enough data
7.8
1242
|
Verified
Lead Intelligence
Not enough data
8.6
1270
|
Verified
Not enough data
8.7
1298
Not enough data
8.6
1281
Lead Management
Not enough data
8.6
1259
Not enough data
8.3
1222
Not enough data
8.8
1311
Marketing Campaigns
Not enough data
8.0
1107
Not enough data
7.9
1097
Not enough data
7.8
1053
Not enough data
8.0
1098
Not enough data
8.3
1150
Campaign Execution
Not enough data
8.0
1069
Not enough data
8.6
1209
Not enough data
8.5
1193
Not enough data
8.3
1150
Agentic AI - Account Data Management
Not enough data
7.7
33
Not enough data
7.6
33
Not enough data
7.3
33
Not enough data
7.4
32
Not enough data
7.4
32
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.0
333
Not enough data
8.6
466
|
Verified
Not enough data
8.5
463
Not enough data
8.0
436
|
Verified
Organization
Not enough data
8.3
450
Not enough data
8.5
472
Not enough data
8.5
461
|
Verified
Performance Analysis
Not enough data
8.3
455
Not enough data
8.3
450
|
Verified
Sales Analysis
Not enough data
8.0
441
Not enough data
8.3
450
Generative AI
Not enough data
7.9
262
Not enough data
7.9
262
Agentic AI - AI Sales Assistant
Not enough data
7.9
29
Not enough data
8.0
29
Not enough data
8.2
29
Not enough data
7.9
28
Not enough data
7.8
28
Not enough data
8.0
28
Not enough data
8.1
28
Integrated Workflows
Not enough data
8.1
912
|
Verified
Not enough data
8.2
920
|
Verified
Not enough data
7.7
884
|
Verified
Not enough data
8.0
862
Not enough data
8.6
928
|
Verified
Not enough data
7.8
860
|
Verified
Not enough data
8.1
878
Repeatability and Reportability
Not enough data
8.3
889
|
Verified
Not enough data
8.3
889
|
Verified
Not enough data
8.3
872
|
Verified
Not enough data
8.1
868
Not enough data
7.4
819
AI and Automation
Not enough data
8.3
867
Not enough data
8.4
877
|
Verified
Not enough data
7.9
826
Not enough data
8.5
876
Not enough data
7.9
818
Generative AI
Not enough data
7.5
659
Agentic AI - Sales Engagement
Not enough data
7.8
58
Not enough data
8.1
58
Not enough data
8.0
57
Not enough data
8.0
58
Not enough data
7.8
57
Not enough data
7.8
56
Not enough data
7.9
57
Dialing Options
Not enough data
8.9
119
|
Verified
Not enough data
8.7
119
|
Verified
Not enough data
Not enough data
Agent Tools
Not enough data
Feature Not Available
Not enough data
8.4
114
|
Verified
Not enough data
8.4
110
|
Verified
Automation
Not enough data
8.3
101
Not enough data
Feature Not Available
Not enough data
8.5
104
Agentic AI - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
AI Capabilities - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retail Distributed Order Management SystemsHide 8 FeaturesShow 8 Features
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Inventory Control
Not enough data
Not enough data
Not enough data
Not enough data
Omni-Channel
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Setup
9.2
22
Not enough data
8.9
22
Not enough data
8.9
19
Not enough data
9.1
24
Not enough data
Management
8.9
19
Not enough data
8.9
18
Not enough data
8.8
20
Not enough data
Generative AI
9.0
10
Not enough data
Agentic AI - Workflow Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
Not enough data
8.4
1048
Not enough data
8.6
1046
Not enough data
7.7
708
Platform Additional Functionality
Not enough data
8.7
1012
Not enough data
8.4
755
Not enough data
8.0
701
Not enough data
8.5
784
Not enough data
8.3
792
Channels
8.8
17
|
Verified
Not enough data
8.1
17
|
Verified
Not enough data
8.2
16
Not enough data
8.3
17
Not enough data
8.8
19
Not enough data
Generative AI
9.3
5
Not enough data
Functions
8.5
19
Not enough data
8.6
18
Not enough data
8.9
19
|
Verified
Not enough data
8.5
14
Not enough data
7.9
15
Not enough data
8.4
16
Not enough data
8.1
16
|
Verified
Not enough data
8.5
17
|
Verified
Not enough data
Agentic AI - Contact Center
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administrative
8.3
19
|
Verified
Not enough data
9.3
22
|
Verified
Not enough data
9.0
23
|
Verified
Not enough data
7.7
15
Not enough data
9.2
18
Not enough data
Digital Workflows
9.0
10
Not enough data
9.5
13
Not enough data
9.1
13
Not enough data
Forms
9.2
12
Not enough data
9.2
12
Not enough data
8.5
12
Not enough data
Automation
9.4
13
Not enough data
9.4
12
Not enough data
8.8
11
Not enough data
8.2
11
Not enough data
Agentic AI - Digital Process Automation (DPA)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
8.6
1290
Not enough data
8.6
1279
|
Verified
Not enough data
8.5
1315
|
Verified
Not enough data
8.5
1243
Not enough data
8.7
1268
Agentic AI - Lead Intelligence
Not enough data
7.6
82
Lead Monitoring
9.2
8
8.8
1422
|
Verified
9.3
10
8.7
1352
|
Verified
8.8
7
8.6
1323
|
Verified
Agentic AI - Lead Capture
Not enough data
7.8
55
Not enough data
7.7
55
Data Capture
8.3
8
8.0
905
8.8
8
8.6
1286
|
Verified
7.9
7
8.1
1211
|
Verified
8.6
7
8.6
1344
|
Verified
Analytics
8.7
9
8.8
1439
|
Verified
8.8
10
8.5
1321
|
Verified
Customization
8.5
8
8.2
1164
|
Verified
8.6
7
8.2
1214
|
Verified
9.0
7
8.1
1185
|
Verified
9.0
8
8.7
1366
|
Verified
Data collection
Not enough data
8.1
645
Not enough data
8.5
770
|
Verified
Not enough data
8.5
757
|
Verified
Not enough data
8.7
794
|
Verified
Not enough data
8.7
776
|
Verified
Segment Trending
Not enough data
8.3
705
|
Verified
Not enough data
8.1
671
Not enough data
8.1
657
|
Verified
Not enough data
8.0
679
Analysis
Not enough data
8.2
702
Not enough data
8.5
739
|
Verified
Not enough data
8.6
762
|
Verified
Platform
Not enough data
8.8
831
|
Verified
Not enough data
8.7
778
|
Verified
Not enough data
7.9
673
|
Verified
Not enough data
8.4
751
|
Verified
Not enough data
8.3
705
|
Verified
Not enough data
8.4
699
|
Verified
Agentic AI - Market Intelligence
Not enough data
7.6
37
Not enough data
7.4
38
Revenue Operations & Intelligence (RO&I)Hide 23 FeaturesShow 23 Features
Not enough data
Not enough data
Revenue Sourcing and Forecasting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
CRM Data Enrichment
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Account Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Retail Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
7.7
617
Not enough data
7.4
615
Agentic AI - Email Verification
Not enough data
8.1
64
Agentic AI - Lead Mining
Not enough data
7.2
65
Not enough data
7.0
66
Agentic AI - Visitor Identification
Not enough data
8.1
24
Agentic AI - Salesforce AppExchange Apps
Not enough data
8.2
12
Not enough data
7.6
12
Not enough data
7.6
12
Not enough data
7.2
12
Not enough data
7.4
12
Not enough data
7.4
12
Not enough data
7.4
12
Agentic AI - Email Tracking
Not enough data
8.3
23
Not enough data
8.1
24
Not enough data
8.3
24
Not enough data
8.2
24
Not enough data
8.5
23
Not enough data
8.3
22
Not enough data
8.7
22
Analytics
Not enough data
8.5
509
Not enough data
8.6
503
Not enough data
8.6
465
Customizations
Not enough data
8.8
512
Not enough data
8.9
500
Not enough data
8.7
517
Not enough data
8.6
500
Not enough data
8.6
507
Generative AI
Not enough data
8.2
297
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.9
23
Not enough data
8.9
24
Not enough data
8.5
20
Not enough data
8.6
25
Not enough data
9.0
21
Not enough data
Predictive Analytics
9.2
22
Not enough data
8.8
23
Not enough data
8.4
20
Not enough data
8.8
23
Not enough data
Sales Management
8.7
26
Not enough data
8.5
21
Not enough data
9.2
24
Not enough data
8.6
27
Not enough data
Agentic AI - Outbound Call Tracking
Not enough data
7.8
15
Not enough data
8.0
15
Calling
Not enough data
8.1
287
|
Verified
Not enough data
8.6
270
|
Verified
Not enough data
8.5
289
|
Verified
Not enough data
8.5
299
|
Verified
Not enough data
8.3
13
Contacts
Not enough data
8.6
258
|
Verified
Not enough data
8.7
288
|
Verified
Not enough data
8.8
292
|
Verified
Insights
Not enough data
8.4
288
|
Verified
Not enough data
8.6
293
|
Verified
Not enough data
8.2
285
|
Verified
Not enough data
8.5
295
|
Verified
Not enough data
8.6
289
Not enough data
8.2
13
Agentic AI - Marketing Account Intelligence
Not enough data
8.1
18
Not enough data
8.2
18
Not enough data
7.7
17
Not enough data
7.9
18
Lead Intelligence
Not enough data
8.4
982
Not enough data
8.5
1002
Not enough data
8.4
974
Lead Management
Not enough data
8.4
915
Not enough data
8.2
654
Not enough data
8.5
928
Marketing Campaigns
Not enough data
8.2
130
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
132
Not enough data
8.0
337
Data Availability - Marketing Account Intelligence
Not enough data
8.6
73
Data Accuracy - Marketing Account Intelligence
Not enough data
8.5
74
User Interface Design
9.5
22
Not enough data
9.0
23
Not enough data
9.0
24
Not enough data
9.5
28
Not enough data
Data Control
9.0
25
Not enough data
9.0
25
Not enough data
9.4
25
Not enough data
Publishing
9.2
24
Not enough data
9.2
23
Not enough data
9.3
23
Not enough data
Agentic AI - No-Code Development Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Creatio and ZoomInfo Sales are categorized as Lead Capture
Unique Categories
Creatio is categorized as Retail Analytics, Workflow Management, Digital Process Automation (DPA), Retail Distributed Order Management Systems, No-Code Development Platforms, Sales Analytics, CRM, Help Desk, Contact Center, AI Agents For Business Operations, and Revenue Operations & Intelligence (RO&I)
ZoomInfo Sales is categorized as AI Sales Assistant, Buyer Intent Data Providers, Sales Intelligence, Visitor Identification, Account Data Management, Lead Mining, Lead Intelligence, Sales Engagement, Marketing Account Intelligence, Email Verification, Market Intelligence, Email Tracking, Salesforce AppExchange Apps, Auto Dialer, and Outbound Call Tracking
Reviews
Reviewers' Company Size
Creatio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ZoomInfo Sales
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
18.0%
Computer Software
10.9%
Financial Services
6.0%
Banking
4.9%
Telecommunications
2.6%
Other
57.7%
Computer Software
24.4%
Information Technology and Services
22.2%
Marketing and Advertising
4.8%
Staffing and Recruiting
4.7%
Telecommunications
3.4%
Other
40.5%
Alternatives
Discussions
what makes bpm'online better than other CRM systems
2 Comments
CZ
It's easier to organize customer data, better plan activities and analyze them. Campaigns are now better and information can be used in more effective ways.Read more
Creatio has no more discussions with answers
What is ZoomInfo used for?
6 Comments
DT
Prospect/Company's insight, role, hierarchy and contact information. Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
