# CleverTap vs Oracle Responsys Comparison
---
## AI Generated Summary
- **G2 reviewers report** that CleverTap excels in user experience, with a high satisfaction rating of 4.6. Users appreciate its intuitive interface and robust analytics capabilities, which help track performance effectively. One user noted, "The support team is very responsive, my doubts get cleared easily and overall the analytics help me track the performance."
- **According to verified reviews** , Oracle Responsys shines in its orchestration and cross-channel campaign management. Users highlight its ability to manage complex, personalized campaigns across various channels, stating, "I appreciate Oracle Responsys for its orchestration and cross-channel campaign management."
- **Users say** that CleverTap's ease of setup is a significant advantage, with many finding the onboarding process straightforward and efficient. One user mentioned, "I use CleverTap for my day-to-day work... my experience has been super amazing with it," reflecting the positive sentiment around its implementation.
- **Reviewers mention** that Oracle Responsys offers advanced automation capabilities, which help save time and improve efficiency. Users have noted, "I appreciate Oracle Responsys for its advanced automation capabilities which significantly save time and improve efficiency in my tasks."
- **G2 reviewers highlight** that CleverTap provides excellent support, with users frequently praising the responsiveness of the support team. This is a crucial factor for many businesses, as one user stated, "The support team is very responsive," indicating a strong commitment to customer service.
- **According to recent feedback** , while Oracle Responsys has strong features for email campaigns, it faces challenges in user experience compared to CleverTap. Users have reported difficulties with setup and administration, with one noting, "I find the initial setup of Oracle Responsys very easy," but others have pointed out that it can be less intuitive than CleverTap.



| | CleverTap | Oracle Responsys | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 3.9 out of 5 | 
| **Total Reviews** | 664 | 130 | 
| **Largest Market Segment** | Mid-Market (53.1% of reviews) | Mid-Market (47.6% of reviews) | 
| **Entry Level Price** | $75.00 Per Month | No pricing available | 

---
## Top Pros & Cons

### CleverTap

Pros:
- Analytics (45 reviews)
- Customer Support (45 reviews)

Cons:
- Learning Curve (29 reviews)
- Missing Features (16 reviews)

### Oracle Responsys

Pros:
- Ease of Use (5 reviews)
- Easy Setup (4 reviews)

Cons:
- Poor Interface Design (2 reviews)
- Poor UX (2 reviews)

---
## Ratings Comparison
| Rating | CleverTap | Oracle Responsys | 
|---|---|---|
  | **Meets Requirements** | 8.8 (554 reviews) | 7.9 (100 reviews) | 
  | **Ease of Use** | 8.9 (557 reviews) | 6.8 (99 reviews) | 
  | **Ease of Setup** | 8.5 (343 reviews) | 5.8 (46 reviews) | 
  | **Ease of Admin** | 9.0 (248 reviews) | 6.4 (45 reviews) | 
  | **Quality of Support** | 9.0 (545 reviews) | 6.5 (98 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (246 reviews) | 7.1 (45 reviews) | 
  | **Product Direction (% positive)** | 9.5 (538 reviews) | 6.4 (98 reviews) | 

---
## Pricing

### CleverTap

#### Entry-Level Pricing

Plan: Essentials

Price: $75.00 Per Month

Description: Get started with the fundamentals of engagement to drive meaningful customer interactions

Key Features:
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize

[Browse all 3 editions](https://www.g2.com/products/clevertap/pricing)

#### Free Trial

Yes

### Oracle Responsys

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 8.4/10 | 219 |
| **Oracle Responsys** | 7.8/10 | 54 |

#### Email Marketing

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Building and Personalizing Emails** | 9.0 (173 reviews) | 8.3 (46 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.9 (166 reviews) | 8.4 (47 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.9 (161 reviews) | 8.0 (45 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.8 (151 reviews) | 8.1 (45 reviews) ✓ Verified | 

#### Online Marketing

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Landing Pages and Forms** | 8.1 (130 reviews) | 6.9 (19 reviews) ✓ Verified | 
| **Dynamic Content** | 8.7 (157 reviews) | 7.9 (47 reviews) ✓ Verified | 
| **A/B Testing** | 9.1 (168 reviews) | 7.8 (48 reviews) ✓ Verified | 
| **Mobile Optimized** | 9.1 (157 reviews) | 7.5 (38 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 8.2 (134 reviews) | 7.7 (33 reviews) | 

#### Lead Management

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Marketing Lead Database** | 8.9 (140 reviews) | 8.0 (16 reviews) ✓ Verified | 
| **Data Quality Management** | 8.6 (139 reviews) | 7.6 (34 reviews) ✓ Verified | 
| **Segmentation** | 9.2 (175 reviews) | 7.3 (42 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 8.4 (123 reviews) | 7.4 (21 reviews) ✓ Verified | 
| **Lead Nurturing** | 8.6 (137 reviews) | 8.1 (25 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 8.6 (150 reviews) | 7.6 (26 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 8.6 (142 reviews) | 8.2 (30 reviews) ✓ Verified | 
| **CRM Lead Integration** | 8.8 (138 reviews) | 8.1 (28 reviews) ✓ Verified | 

#### Campaign Management

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Program Management** | 8.8 (149 reviews) | 8.3 (41 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 8.1 (137 reviews) | 8.1 (24 reviews) | 
| **Calendaring** | 8.1 (130 reviews) | 8.4 (25 reviews) ✓ Verified | 
| **Budgeting** | 7.8 (125 reviews) | 7.9 (20 reviews) | 

#### Social

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Social Listening** | Feature Not Available | 8.3 (10 reviews) | 
| **Social Sharing** | 7.9 (130 reviews) | 8.7 (15 reviews) ✓ Verified | 
| **Social Campaigns** | 7.9 (135 reviews) | 8.2 (15 reviews) ✓ Verified | 
| **Social Media Engagement** | 7.7 (128 reviews) | 8.1 (15 reviews) ✓ Verified | 
| **Social Media Advertising** | 8.0 (134 reviews) | 8.4 (15 reviews) | 

#### Reporting & Analytics

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Basic Reporting** | 9.0 (165 reviews) | 7.9 (45 reviews) ✓ Verified | 
| **Web Analytics** | 8.4 (151 reviews) | 7.9 (25 reviews) ✓ Verified | 
| **ROI Analytics** | 8.4 (148 reviews) | 7.5 (26 reviews) ✓ Verified | 
| **Revenue Analytics** | 8.5 (142 reviews) | 7.4 (26 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 7.3 (122 reviews) | 7.9 (19 reviews) | 

#### Platform

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Customization ** | 8.7 (157 reviews) | 7.4 (21 reviews) ✓ Verified | 
| **Workflow Capability** | 8.7 (138 reviews) | 8.1 (22 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 9.2 (155 reviews) | 7.3 (22 reviews) ✓ Verified | 
| **Internationalization** | 8.3 (122 reviews) | 8.0 (14 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 8.6 (129 reviews) | 6.4 (17 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.8 (144 reviews) | 8.0 (20 reviews) ✓ Verified | 
| **Output Document Generation** | 8.5 (122 reviews) | 7.3 (15 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (9 reviews) | Not enough data | 
| **Multi-step Planning** | 7.8 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 7.6 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 7.6 (9 reviews) | Not enough data | 
| **Decision Making** | 7.2 (9 reviews) | Not enough data | 

#### Integration

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Data Import & Export Tools** | 8.6 (161 reviews) | 7.6 (21 reviews) ✓ Verified | 
| **Integration APIs** | 8.5 (153 reviews) | 7.7 (21 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 8.2 (137 reviews) | 7.7 (18 reviews) ✓ Verified | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 9.0/10 | 249 |
| **Oracle Responsys** | N/A | N/A |

#### User Identification

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Demographics** | 8.6 (197 reviews) | Not enough data | 
| **User Segmentation** | 9.2 (212 reviews) | Not enough data | 
| **Geolocation** | 8.6 (183 reviews) | Not enough data | 

#### Tracking & Reporting

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Custom Event Tracking** | 9.2 (204 reviews) | Not enough data | 
| **Real-Time Insights** | 9.0 (201 reviews) | Not enough data | 
| **Attribution** | 8.7 (181 reviews) | Not enough data | 
| **Dashboard** | 8.8 (211 reviews) | Not enough data | 
| **User Path Tracking** | 8.8 (187 reviews) | Not enough data | 
| **User Activity History** | 9.1 (192 reviews) | Not enough data | 

#### Metrics

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Engagement** | 9.1 (165 reviews) | Not enough data | 
| **Exit Tracking** | 9.0 (94 reviews) | Not enough data | 
| **Retention** | 9.0 (157 reviews) | Not enough data | 
| **Return** | 9.0 (140 reviews) | Not enough data | 
| **Conversions** | 9.1 (161 reviews) | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 8.5/10 | 283 |
| **Oracle Responsys** | 7.7/10 | 8 |

#### Campaigns

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Customize** | 9.0 (241 reviews) | 7.5 (8 reviews) | 
| **Scheduling** | 9.3 (256 reviews) | 8.8 (8 reviews) | 
| **Retarget** | 8.9 (241 reviews) | 8.6 (7 reviews) | 
| **Segmentation** | 9.2 (260 reviews) | 8.3 (8 reviews) | 
| **Triggered Notifications** | 9.3 (242 reviews) | 8.1 (8 reviews) | 

#### Analytics

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Campaign Performance** | 8.9 (251 reviews) | 8.5 (8 reviews) | 
| **Audience Insights** | 8.8 (238 reviews) | 7.5 (8 reviews) | 

#### Optimization

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **A/B Testing** | 8.9 (239 reviews) | 6.7 (8 reviews) | 
| **Personalization** | 9.0 (246 reviews) | 6.7 (8 reviews) | 
| **Rich Notifications** | 9.0 (237 reviews) | 7.1 (7 reviews) | 
| **Integrations** | 8.7 (218 reviews) | 7.1 (8 reviews) | 

#### Agentic AI - Push Notification

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (8 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 6.7 (8 reviews) | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 9.3/10 | 86 |
| **Oracle Responsys** | N/A | N/A |

#### Segmentation

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **A/B Testing** | 9.4 (71 reviews) | Not enough data | 
| **Customer Profiles** | 9.5 (69 reviews) | Not enough data | 

#### Targeting

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Behavioral Targeting** | 9.5 (67 reviews) | Not enough data | 
| **Contextual Targeting** | 9.4 (67 reviews) | Not enough data | 

#### Triggered Content

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Geofencing** | 9.3 (58 reviews) | Not enough data | 
| **Triggered Emails** | 9.4 (67 reviews) | Not enough data | 
| **Triggered Messages** | 9.4 (67 reviews) | Not enough data | 

#### Personalized Content

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Recommendation Engine** | 9.2 (60 reviews) | Not enough data | 
| **Personalized Discounts** | 8.5 (59 reviews) | Not enough data | 
| **Website Personalization** | 9.0 (56 reviews) | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 8.6/10 | 192 |
| **Oracle Responsys** | N/A | N/A |

#### Platform Basics

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Templates** | 8.6 (162 reviews) | Not enough data | 
| **Exporting** | 8.6 (157 reviews) | Not enough data | 
| **Multi-user Access and Collaboration** | 8.9 (151 reviews) | Not enough data | 
| **Multiple Personas** | 8.8 (137 reviews) | Not enough data | 
| **Data Analytics ** | 8.8 (141 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (7 reviews) | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 8.5/10 | 33 |
| **Oracle Responsys** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Transactional Messages** | 8.4 (27 reviews) | Not enough data | 
| **Bulk WhatsApp Messaging** | 8.8 (30 reviews) | Not enough data | 
| **Conversational Messaging** | 8.0 (28 reviews) | Not enough data | 
| **Personalization** | 8.9 (29 reviews) | Not enough data | 
| **Promotional Messages** | 8.6 (30 reviews) | Not enough data | 
| **Automated Replies** | 8.6 (29 reviews) | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Segmentation** | 8.4 (29 reviews) | Not enough data | 
| **API Integration** | 8.6 (28 reviews) | Not enough data | 
| **WhatsApp Commerce** | 8.1 (26 reviews) | Not enough data | 
| **Analytics** | 8.7 (28 reviews) | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 8.6/10 | 282 |
| **Oracle Responsys** | 8.4/10 | 8 |

#### Analysis

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Application Attribution** | 8.6 (193 reviews) | 8.1 (8 reviews) ✓ Verified | 
| **Campaign Analysis** | 8.9 (237 reviews) ✓ Verified | 8.5 (8 reviews) ✓ Verified | 
| **Uninstall Tracking** | 8.7 (179 reviews) | 8.6 (6 reviews) ✓ Verified | 
| **Custom Dashboards** | 8.9 (180 reviews) | 7.8 (6 reviews) ✓ Verified | 

#### Campaigns

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Proximity Marketing** | 8.5 (189 reviews) ✓ Verified | 8.3 (8 reviews) | 
| **Push Notifications** | 9.3 (245 reviews) ✓ Verified | 7.5 (8 reviews) ✓ Verified | 
| **Bulk SMS** | 8.8 (190 reviews) | 8.6 (7 reviews) | 
| **Two-Way Text Messaging** | 8.3 (151 reviews) | 8.1 (7 reviews) ✓ Verified | 
| **Email Campaigns** | 9.1 (183 reviews) | 9.2 (6 reviews) ✓ Verified | 
| **Audience Segmentation** | 9.3 (204 reviews) | 8.9 (6 reviews) ✓ Verified | 

#### Engagement

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Coupons and Promotions** | 8.6 (165 reviews) | 8.5 (8 reviews) ✓ Verified | 

#### Platform

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Optimization** | 8.8 (202 reviews) | 8.8 (8 reviews) ✓ Verified | 
| **Integrations - Mobile Marketing** | 8.8 (202 reviews) ✓ Verified | 8.8 (8 reviews) | 
| **Internationalization** | 8.6 (174 reviews) | 8.5 (8 reviews) ✓ Verified | 

#### Agentic AI - Mobile Marketing

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (14 reviews) | Not enough data | 
| **Multi-step Planning** | 8.1 (12 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (12 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 8.1 (14 reviews) | Not enough data | 
| **Decision Making** | 8.2 (14 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 8.4/10 | 301 |
| **Oracle Responsys** | N/A | N/A |

#### Marketing Operations

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **ROI Tracking** | 8.4 (218 reviews) ✓ Verified | Not enough data | 
| **Data Collection** | 8.8 (248 reviews) ✓ Verified | Not enough data | 
| **Customer Insights** | 8.8 (255 reviews) ✓ Verified | Not enough data | 
| **Multi-User Access** | 9.0 (238 reviews) ✓ Verified | Not enough data | 
| **Spend Management** | 8.1 (101 reviews) | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | 

#### Campaign Activity

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Campaign Insights** | 8.9 (262 reviews) ✓ Verified | Not enough data | 
| **Reports and Dashboards** | 8.7 (266 reviews) ✓ Verified | Not enough data | 
| **Campaign Stickiness** | 8.6 (239 reviews) ✓ Verified | Not enough data | 
| **Multichannel Tracking** | 8.8 (234 reviews) ✓ Verified | Not enough data | 
| **Brand Optimization** | 8.6 (223 reviews) ✓ Verified | Not enough data | 
| **Predictive Analytics** | 8.5 (176 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 7.1 (8 reviews) | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 9.1/10 | 177 |
| **Oracle Responsys** | N/A | N/A |

#### Metrics

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Engagement** | 9.1 (165 reviews) | Not enough data | 
| **Exit Tracking** | 9.0 (94 reviews) | Not enough data | 
| **Retention** | 9.0 (157 reviews) | Not enough data | 
| **Return** | 9.0 (140 reviews) | Not enough data | 
| **Conversions** | 9.1 (161 reviews) | Not enough data | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 9.0/10 | 172 |
| **Oracle Responsys** | N/A | N/A |

#### Variation Testing

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **A/B Testing** | 9.1 (123 reviews) | Not enough data | 
| **WYSIWYG Editor** | 8.4 (101 reviews) | Not enough data | 
| **Conversion Goal** | 8.9 (103 reviews) | Not enough data | 
| **Percentage of Traffic** | 9.0 (117 reviews) | Not enough data | 
| **Confidence Level** | 9.0 (37 reviews) | Not enough data | 
| **Multivariant Testing** | 9.1 (107 reviews) | Not enough data | 

#### Reporting

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Segmentation** | 9.2 (139 reviews) | Not enough data | 
| **Reports and Dashboards** | 9.0 (137 reviews) | Not enough data | 

#### Personalization

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Standard Targeting** | 9.0 (123 reviews) | Not enough data | 
| **Custom Targeting** | 9.1 (121 reviews) | Not enough data | 
| **Data Segmentation** | 9.2 (105 reviews) | Not enough data | 

#### Administration

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **API / Integrations** | 8.8 (131 reviews) | Not enough data | 
| **QA Testing** | 8.5 (46 reviews) | Not enough data | 
| **Performance and Reliability** | 8.9 (137 reviews) | Not enough data | 
| **User, Role, and Access Management** | 9.1 (141 reviews) | Not enough data | 

---
## Categories
**Shared Categories (3):** [Push Notification Software](https://www.g2.com/categories/push-notification), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to CleverTap (6):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing)



---
## Reviewer Demographics

### By Company Size

| Segment | CleverTap | Oracle Responsys | 
|---|---|---|
| **Small-Business** | 27.9% | 13.7% | 
| **Mid-Market** | 53.1% | 47.6% | 
| **Enterprise** | 19.0% | 38.7% | 

### By Industry

#### CleverTap

- **Financial Services:** 16.8%
- **Information Technology and Services:** 6.2%
- **Internet:** 5.7%
- **Entertainment:** 5.4%
- **Retail:** 5.2%
- **Marketing and Advertising:** 5.1%
- **Health, Wellness and Fitness:** 4.4%
- **Telecommunications:** 3.3%
- **Food & Beverages:** 3.2%
- **Consumer Goods:** 2.8%
- **Other:** 41.9%

#### Oracle Responsys

- **Marketing and Advertising:** 26.6%
- **Retail:** 8.9%
- **Financial Services:** 7.3%
- **Information Technology and Services:** 4.8%
- **Internet:** 4.0%
- **Sporting Goods:** 4.0%
- **Computer Software:** 3.2%
- **Insurance:** 2.4%
- **Hospitality:** 2.4%
- **Consumer Goods:** 2.4%
- **Other:** 33.9%

---
## Alternatives

### Alternatives to CleverTap

- [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (568 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (767 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (825 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1396 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.3/5 stars (631 reviews)
- [OneSignal](https://www.g2.com/products/onesignal/reviews) — 4.7/5 stars (1198 reviews)
- [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (780 reviews)
- [Customer.io](https://www.g2.com/products/customer-io/reviews) — 4.4/5 stars (839 reviews)

### Alternatives to Oracle Responsys

- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4627 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1216 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.3/5 stars (631 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3135 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)
- [Sailthru by Marigold](https://www.g2.com/products/sailthru-by-marigold/reviews) — 4.2/5 stars (155 reviews)
- [Listrak](https://www.g2.com/products/listrak/reviews) — 4.5/5 stars (305 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (825 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1128 reviews)

---
## Top Discussions

### CleverTap

- Title: [What is the best way for the gaming industry to leverage pre-login and post-login funnels.](https://www.g2.com/discussions/51080-what-is-the-best-way-for-the-gaming-industry-to-leverage-pre-login-and-post-login-funnels) — 5 comments, 2 upvotes
  > **Top comment:** "very nice industry"
- Title: [How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?](https://www.g2.com/discussions/how-do-i-track-uninstallers-is-there-a-way-to-find-out-exactly-about-my-uninstaller-base) — 2 comments, 1 upvote
  > **Top comment:** "You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first."
- Title: [Is there a way to have the offer change dynamically pushed out to customers via CleverTap?](https://www.g2.com/discussions/is-there-a-way-to-have-the-offer-change-dynamically-pushed-out-to-customers-via-clevertap) — 1 comment, 1 upvote
  > **Top comment:** "Yes, very much possible. CleverTap can help you serve real-time content based on your offers or user's behavior, through multiple channels of engagement...."
- Title: [How do i make sure that my IGP is continuously shown to the players](https://www.g2.com/discussions/how-do-i-make-sure-that-my-igp-is-continuously-shown-to-the-players) — 1 comment, 1 upvote
  > **Top comment:** "I initially invested a total sum of $95,000 over a period of 18 weeks. My bonus/profit was $170,000, every attempt to make withdrawal failed and I was..."
- Title: [What is the best way to use journeys?](https://www.g2.com/discussions/35497-what-is-the-best-way-to-use-journeys) — 1 comment, 1 upvote
  > **Top comment:** "Catalina, CleverTap Journeys are ideal for engaging users across the lifecycle of your app (including new users). Check this link for few use cases and the..."

### Oracle Responsys

- Title: [Marketing to Millenials](https://www.g2.com/discussions/marketing-to-millenials) — 2 comments, 1 upvote
  > **Top comment:** "I think most marketers use Oracle Responsys and if anyone wants to migrate their marketing automation system, you can choose Oracle Responsys for your..."
- Title: [What is Oracle Responsys used for?](https://www.g2.com/discussions/what-is-oracle-responsys-used-for) — 1 comment
  > **Top comment:** "Oracle Responsys is used for enterprise-grade digital marketing orchestration. In plain terms, it helps large organizations plan, execute, and measure..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/clevertap-vs-oracle-responsys)