# CleverTap vs Oracle Responsys Comparison
---
## AI Generated Summary
- **G2 reviewers report** that CleverTap excels in user experience, with a high satisfaction rating reflecting its intuitive interface and ease of use. Users appreciate how it consolidates customer data, segmentation, and analytics into a single platform, making it easier to engage with customers effectively.
- **According to verified reviews** , Oracle Responsys shines in real-time personalization, allowing users to send highly targeted emails and SMS. Reviewers highlight its ability to pull in customer data on the fly, which enhances the relevance of communications and reduces the feeling of spam.
- **Users say** that CleverTap's comprehensive approach to customer engagement, including automated features like journeys and bulletins, provides a high degree of customization. This flexibility allows businesses to tailor their messaging to specific audience segments, which is a significant advantage for marketers.
- **Reviewers mention** that while Oracle Responsys offers strong orchestration and cross-channel campaign management, some users find it challenging to configure for their specific workflows. This can lead to a steeper learning curve compared to CleverTap's more user-friendly setup.
- **G2 reviewers highlight** that CleverTap's robust analytics capabilities enable businesses to capture trends and nuances in user behavior, ensuring that every communication is contextual and relevant. This feature is particularly beneficial for companies looking to enhance their marketing strategies based on data-driven insights.
- **According to recent user feedback** , Oracle Responsys is praised for its easy initial setup, which helps users get started quickly with their marketing efforts. However, it still faces challenges in overall user satisfaction compared to CleverTap, which has a higher G2 score reflecting broader approval among users.



| | CleverTap | Oracle Responsys | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 3.9 out of 5 | 
| **Total Reviews** | 670 | 130 | 
| **Largest Market Segment** | Mid-Market (53.3% of reviews) | Mid-Market (47.6% of reviews) | 
| **Entry Level Price** | $75.00 Per Month | No pricing available | 

---
## Top Pros & Cons

### CleverTap

Pros:
- Analytics (45 reviews)
- Customer Support (45 reviews)

Cons:
- Learning Curve (29 reviews)
- Missing Features (16 reviews)

### Oracle Responsys

Pros:
- Ease of Use (5 reviews)
- Easy Setup (4 reviews)

Cons:
- Poor Interface Design (2 reviews)
- Poor UX (2 reviews)

---
## Ratings Comparison
| Rating | CleverTap | Oracle Responsys | 
|---|---|---|
  | **Meets Requirements** | 8.8 (558 reviews) | 7.9 (100 reviews) | 
  | **Ease of Use** | 8.9 (562 reviews) | 6.8 (99 reviews) | 
  | **Ease of Setup** | 8.5 (348 reviews) | 5.8 (46 reviews) | 
  | **Ease of Admin** | 9.0 (250 reviews) | 6.4 (45 reviews) | 
  | **Quality of Support** | 9.0 (549 reviews) | 6.5 (98 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (248 reviews) | 7.1 (45 reviews) | 
  | **Product Direction (% positive)** | 9.5 (543 reviews) | 6.4 (98 reviews) | 

---
## Pricing

### CleverTap

#### Entry-Level Pricing

Plan: Essentials

Price: $75.00 Per Month

Description: Get started with the fundamentals of engagement to drive meaningful customer interactions

Key Features:
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize

[Browse all 3 editions](https://www.g2.com/products/clevertap/pricing)

#### Free Trial

Yes

### Oracle Responsys

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 8.4/10 | 223 |
| **Oracle Responsys** | 7.8/10 | 54 |

#### Email Marketing

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Building and Personalizing Emails** | 9.0 (175 reviews) | 8.3 (46 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.9 (168 reviews) | 8.4 (47 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.9 (162 reviews) | 8.0 (45 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.8 (151 reviews) | 8.1 (45 reviews) ✓ Verified | 

#### Online Marketing

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Landing Pages and Forms** | 8.1 (130 reviews) | 6.9 (19 reviews) ✓ Verified | 
| **Dynamic Content** | 8.7 (158 reviews) | 7.9 (47 reviews) ✓ Verified | 
| **A/B Testing** | 9.1 (171 reviews) | 7.8 (48 reviews) ✓ Verified | 
| **Mobile Optimized** | 9.1 (157 reviews) | 7.5 (38 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 8.2 (134 reviews) | 7.7 (33 reviews) | 
| **Conversion Rate Optimization** | Not enough data | Not enough data | 
| **Multivariate Testing** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 

#### Lead Management

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Marketing Lead Database** | 8.9 (140 reviews) | 8.0 (16 reviews) ✓ Verified | 
| **Data Quality Management** | 8.6 (139 reviews) | 7.6 (34 reviews) ✓ Verified | 
| **Segmentation** | 9.2 (178 reviews) | 7.3 (42 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 8.4 (123 reviews) | 7.4 (21 reviews) ✓ Verified | 
| **Lead Nurturing** | 8.6 (137 reviews) | 8.1 (25 reviews) ✓ Verified | 
| **Email Tracking** | 8.6 (150 reviews) | 7.6 (26 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 8.6 (142 reviews) | 8.2 (30 reviews) ✓ Verified | 
| **CRM Lead Integration** | 8.8 (138 reviews) | 8.1 (28 reviews) ✓ Verified | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Social Marketing** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Search Marketing** | Not enough data | Not enough data | 
| **SMS Marketing** | Not enough data | Not enough data | 
| **Website Visitor Tracking** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Program Management** | 8.8 (149 reviews) | 8.3 (41 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 8.1 (137 reviews) | 8.1 (24 reviews) | 
| **Calendaring** | 8.1 (130 reviews) | 8.4 (25 reviews) ✓ Verified | 
| **Budgeting** | 7.8 (125 reviews) | 7.9 (20 reviews) | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 

#### Social

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Social Listening** | Feature Not Available | 8.3 (10 reviews) | 
| **Social Sharing** | 7.9 (130 reviews) | 8.7 (15 reviews) ✓ Verified | 
| **Social Campaigns** | 7.9 (135 reviews) | 8.2 (15 reviews) ✓ Verified | 
| **Social Media Engagement** | 7.7 (128 reviews) | 8.1 (15 reviews) ✓ Verified | 
| **Social Media Advertising** | 8.0 (134 reviews) | 8.4 (15 reviews) | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 

#### Reporting & Analytics

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Basic Reporting** | 9.0 (166 reviews) | 7.9 (45 reviews) ✓ Verified | 
| **Web Analytics** | 8.4 (151 reviews) | 7.9 (25 reviews) ✓ Verified | 
| **ROI Analytics** | 8.4 (148 reviews) | 7.5 (26 reviews) ✓ Verified | 
| **Revenue Analytics** | 8.5 (143 reviews) | 7.4 (26 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 7.3 (122 reviews) | 7.9 (19 reviews) | 
| **Behavior Analytics** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Sales Analytics** | Not enough data | Not enough data | 

#### Platform

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Customization ** | 8.6 (159 reviews) | 7.4 (21 reviews) ✓ Verified | 
| **Workflow Capability** | 8.7 (140 reviews) | 8.1 (22 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 9.2 (156 reviews) | 7.3 (22 reviews) ✓ Verified | 
| **Internationalization** | 8.3 (122 reviews) | 8.0 (14 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 8.6 (130 reviews) | 6.4 (17 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.7 (145 reviews) | 8.0 (20 reviews) ✓ Verified | 
| **Output Document Generation** | 8.5 (123 reviews) | 7.3 (15 reviews) ✓ Verified | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **List Management** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (9 reviews) | Not enough data | 
| **Multi-step Planning** | 7.8 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 7.6 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 7.6 (9 reviews) | Not enough data | 
| **Decision Making** | 7.2 (9 reviews) | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 

#### Integration

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Data Import & Export Tools** | 8.6 (163 reviews) | 7.6 (21 reviews) ✓ Verified | 
| **Integration APIs** | 8.5 (155 reviews) | 7.7 (21 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 8.2 (138 reviews) | 7.7 (18 reviews) ✓ Verified | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Social Promotion** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Live Chat** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Mass Texting** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Email Templates** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Marketing Automation** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Marketing Calendar** | Not enough data | Not enough data | 
| **Customizable CTAs** | Not enough data | Not enough data | 
| **Multi-Channel Communication** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 9.0/10 | 250 |
| **Oracle Responsys** | N/A | N/A |

#### User Identification

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Demographics** | 8.6 (198 reviews) | Not enough data | 
| **User Segmentation** | 9.2 (213 reviews) | Not enough data | 
| **Geolocation** | 8.6 (183 reviews) | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 

#### Tracking & Reporting

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Custom Event Tracking** | 9.2 (205 reviews) | Not enough data | 
| **Real-Time Insights** | 9.0 (202 reviews) | Not enough data | 
| **Attribution** | 8.7 (182 reviews) | Not enough data | 
| **Activity Dashboard** | 8.8 (212 reviews) | Not enough data | 
| **User Path Tracking** | 8.8 (188 reviews) | Not enough data | 
| **User Activity History** | 9.1 (193 reviews) | Not enough data | 
| **Multi-Channel Attribution** | Not enough data | Not enough data | 
| **In-App Events Tracking** | Not enough data | Not enough data | 

#### Metrics

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Engagement** | 9.1 (166 reviews) | Not enough data | 
| **Exit Tracking** | 9.1 (95 reviews) | Not enough data | 
| **Retention** | 9.0 (158 reviews) | Not enough data | 
| **Return** | 9.0 (141 reviews) | Not enough data | 
| **Conversions** | 9.1 (162 reviews) | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Uninstall Tracking** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Location Tracking** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Retention Tracking** | Not enough data | Not enough data | 
| **Visitor Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Revenue Tracking** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Monitoring** | Not enough data | Not enough data | 
| **Push Notifications** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | 
| **Funnel Analysis** | Not enough data | Not enough data | 
| **For Marketers** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Customer Experience Management** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Alerts/Escalation** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Session Recording** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Root Cause Analysis** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Cohort Analysis** | Not enough data | Not enough data | 
| **Issue Management** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Heatmaps** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 8.5/10 | 286 |
| **Oracle Responsys** | 7.7/10 | 8 |

#### Campaigns

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Customize** | 9.0 (241 reviews) | 7.5 (8 reviews) | 
| **Scheduling** | 9.3 (257 reviews) | 8.8 (8 reviews) | 
| **Retarget** | 8.9 (241 reviews) | 8.6 (7 reviews) | 
| **Segmentation** | 9.2 (262 reviews) | 8.3 (8 reviews) | 
| **Triggered Notifications** | 9.3 (244 reviews) | 8.1 (8 reviews) | 
| **Customer Segmentation** | Not enough data | Not enough data | 

#### Analytics

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Campaign Performance** | 8.9 (254 reviews) | 8.5 (8 reviews) | 
| **Audience Insights** | 8.8 (238 reviews) | 7.5 (8 reviews) | 
| **Drip Campaigns** | Not enough data | Not enough data | 

#### Optimization

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **A/B Testing** | 8.9 (242 reviews) | 6.7 (8 reviews) | 
| **Personalization** | 9.0 (246 reviews) | 6.7 (8 reviews) | 
| **Rich Notifications** | 9.0 (238 reviews) | 7.1 (7 reviews) | 
| **Integrations** | 8.7 (218 reviews) | 7.1 (8 reviews) | 
| **App Notifications** | Not enough data | Not enough data | 
| **SMS Notifications** | Not enough data | Not enough data | 
| **Web Notifications** | Not enough data | Not enough data | 

#### Agentic AI - Push Notification

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (8 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 6.7 (8 reviews) | Not enough data | 
| **AI/Machine Learning** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Geotargeting** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Subscriber Management** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Visual Workflow Management** | Not enough data | Not enough data | 
| **Authentication** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Notification Editor** | Not enough data | Not enough data | 
| **Workflow Automation** | Not enough data | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 9.3/10 | 87 |
| **Oracle Responsys** | N/A | N/A |

#### Segmentation

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **A/B Testing** | 9.4 (71 reviews) | Not enough data | 
| **Customer Profiles** | 9.5 (69 reviews) | Not enough data | 

#### Targeting

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Behavioral Targeting** | 9.5 (67 reviews) | Not enough data | 
| **Contextual Targeting** | 9.4 (67 reviews) | Not enough data | 

#### Triggered Content

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Geofencing** | 9.3 (58 reviews) | Not enough data | 
| **Triggered Emails** | 9.4 (68 reviews) | Not enough data | 
| **Triggered Messages** | 9.4 (68 reviews) | Not enough data | 

#### Personalized Content

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Recommendation Engine** | 9.2 (60 reviews) | Not enough data | 
| **Personalized Discounts** | 8.5 (59 reviews) | Not enough data | 
| **Website Personalization** | 9.0 (56 reviews) | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 8.7/10 | 193 |
| **Oracle Responsys** | N/A | N/A |

#### Platform Basics

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Customizable Templates** | 8.6 (162 reviews) | Not enough data | 
| **Exporting** | 8.6 (157 reviews) | Not enough data | 
| **Multi-user Access and Collaboration** | 8.9 (152 reviews) | Not enough data | 
| **Multiple Personas** | 8.8 (137 reviews) | Not enough data | 
| **Data Analytics ** | 8.8 (141 reviews) | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Behavioral Analytics** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (7 reviews) | Not enough data | 

#### Additional Functionality

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Map Creation** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Data Linking** | Not enough data | Not enough data | 
| **Whiteboard** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Brainstorming** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Attribution Modeling** | Not enough data | Not enough data | 
| **Action Management** | Not enough data | Not enough data | 
| **Map Sharing** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Customer Touchpoints** | Not enough data | Not enough data | 
| **Customer Experience Management** | Not enough data | Not enough data | 
| **Diagramming** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Storyboarding** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 8.5/10 | 35 |
| **Oracle Responsys** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Transactional Messages** | 8.4 (27 reviews) | Not enough data | 
| **Bulk WhatsApp Messaging** | 8.9 (32 reviews) | Not enough data | 
| **Conversational Messaging** | 8.0 (28 reviews) | Not enough data | 
| **Personalization** | 8.9 (29 reviews) | Not enough data | 
| **Promotional Messages** | 8.6 (30 reviews) | Not enough data | 
| **Automated Replies** | 8.6 (29 reviews) | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Segmentation** | 8.5 (30 reviews) | Not enough data | 
| **API Integration** | 8.6 (28 reviews) | Not enough data | 
| **WhatsApp Commerce** | 8.1 (26 reviews) | Not enough data | 
| **Analytics** | 8.7 (28 reviews) | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 8.6/10 | 287 |
| **Oracle Responsys** | 8.4/10 | 8 |

#### Analysis

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Application Attribution** | 8.6 (193 reviews) | 8.1 (8 reviews) ✓ Verified | 
| **Campaign Analysis** | 8.9 (241 reviews) ✓ Verified | 8.5 (8 reviews) ✓ Verified | 
| **Uninstall Tracking** | 8.7 (180 reviews) | 8.6 (6 reviews) ✓ Verified | 
| **Activity Dashboard** | 8.9 (181 reviews) | 7.8 (6 reviews) ✓ Verified | 
| **Multi-Channel Attribution** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 

#### Campaigns

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Proximity Marketing** | 8.5 (189 reviews) ✓ Verified | 8.3 (8 reviews) | 
| **Alerts/Notifications** | 9.3 (249 reviews) ✓ Verified | 7.5 (8 reviews) ✓ Verified | 
| **Bulk SMS** | 8.8 (191 reviews) | 8.6 (7 reviews) | 
| **Two-Way Text Messaging** | 8.3 (151 reviews) | 8.1 (7 reviews) ✓ Verified | 
| **Email Campaigns** | 9.2 (185 reviews) | 9.2 (6 reviews) ✓ Verified | 
| **Audience Segmentation** | 9.3 (205 reviews) | 8.9 (6 reviews) ✓ Verified | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Location-Based Marketing** | Not enough data | Not enough data | 
| **SMS Marketing** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Mobile Alerts** | Not enough data | Not enough data | 

#### Engagement

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Coupons and Promotions** | 8.6 (166 reviews) | 8.5 (8 reviews) ✓ Verified | 
| **Social Promotion** | Not enough data | Not enough data | 

#### Platform

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Optimization** | 8.8 (202 reviews) | 8.8 (8 reviews) ✓ Verified | 
| **Integrations - Mobile Marketing** | 8.8 (202 reviews) ✓ Verified | 8.8 (8 reviews) | 
| **Internationalization** | 8.6 (174 reviews) | 8.5 (8 reviews) ✓ Verified | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (14 reviews) | Not enough data | 
| **Multi-step Planning** | 8.1 (12 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (12 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 8.1 (14 reviews) | Not enough data | 
| **Decision Making** | 8.2 (14 reviews) | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Visual Analytics** | Not enough data | Not enough data | 
| **Autoresponders** | Not enough data | Not enough data | 
| **Landing Pages/Web Forms** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Text-to-Win** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Coupons** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 8.4/10 | 303 |
| **Oracle Responsys** | N/A | N/A |

#### Marketing Operations

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **ROI Tracking** | 8.4 (218 reviews) ✓ Verified | Not enough data | 
| **Data Collection** | 8.8 (249 reviews) ✓ Verified | Not enough data | 
| **Customer Insights** | 8.8 (255 reviews) ✓ Verified | Not enough data | 
| **Multi-User Access** | 9.0 (239 reviews) ✓ Verified | Not enough data | 
| **Spend Management** | 8.1 (101 reviews) | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Campaign Tracking** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Tag Management** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Channel Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 

#### Campaign Activity

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Campaign Insights** | 8.9 (263 reviews) ✓ Verified | Not enough data | 
| **Reports and Dashboards** | 8.7 (268 reviews) ✓ Verified | Not enough data | 
| **Campaign Stickiness** | 8.6 (239 reviews) ✓ Verified | Not enough data | 
| **Multichannel Tracking** | 8.8 (235 reviews) ✓ Verified | Not enough data | 
| **Brand Optimization** | 8.6 (223 reviews) ✓ Verified | Not enough data | 
| **Predictive Analytics** | 8.5 (176 reviews) ✓ Verified | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 
| **Conversion Rate Optimization** | Not enough data | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 7.1 (8 reviews) | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Event Marketing** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Email Templates** | Not enough data | Not enough data | 
| **Web Forms** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Autoresponders** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Ad hoc Reporting** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Data Source Connectors** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Multi-Channel Attribution** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **KPI Monitoring** | Not enough data | Not enough data | 
| **Cohort Analysis** | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 9.1/10 | 178 |
| **Oracle Responsys** | N/A | N/A |

#### Metrics

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Engagement** | 9.1 (166 reviews) | Not enough data | 
| **Exit Tracking** | 9.1 (95 reviews) | Not enough data | 
| **Retention** | 9.0 (158 reviews) | Not enough data | 
| **Return** | 9.0 (141 reviews) | Not enough data | 
| **Conversions** | 9.1 (162 reviews) | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Uninstall Tracking** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Location Tracking** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Retention Tracking** | Not enough data | Not enough data | 
| **Visitor Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Revenue Tracking** | Not enough data | Not enough data | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 9.0/10 | 172 |
| **Oracle Responsys** | N/A | N/A |

#### Variation Testing

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **A/B Testing** | 9.1 (123 reviews) | Not enough data | 
| **WYSIWYG Editor** | 8.4 (101 reviews) | Not enough data | 
| **Conversion Goal** | 8.9 (103 reviews) | Not enough data | 
| **Percentage of Traffic** | 9.0 (117 reviews) | Not enough data | 
| **Confidence Level** | 9.0 (37 reviews) | Not enough data | 
| **Multivariant Testing** | 9.1 (107 reviews) | Not enough data | 

#### Reporting

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Segmentation** | 9.2 (139 reviews) | Not enough data | 
| **Reports and Dashboards** | 9.0 (137 reviews) | Not enough data | 

#### Personalization

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **Standard Targeting** | 9.0 (123 reviews) | Not enough data | 
| **Custom Targeting** | 9.1 (121 reviews) | Not enough data | 
| **Data Segmentation** | 9.2 (105 reviews) | Not enough data | 

#### Administration

| Feature | CleverTap | Oracle Responsys | 
|---|---|---|
| **API / Integrations** | 8.8 (131 reviews) | Not enough data | 
| **QA Testing** | 8.5 (46 reviews) | Not enough data | 
| **Performance and Reliability** | 8.9 (137 reviews) | Not enough data | 
| **User, Role, and Access Management** | 9.1 (141 reviews) | Not enough data | 

---
## Categories
**Shared Categories (3):** [Push Notification Software](https://www.g2.com/categories/push-notification), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to CleverTap (6):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing)



---
## Reviewer Demographics

### By Company Size

| Segment | CleverTap | Oracle Responsys | 
|---|---|---|
| **Small-Business** | 27.9% | 13.7% | 
| **Mid-Market** | 53.3% | 47.6% | 
| **Enterprise** | 18.8% | 38.7% | 

### By Industry

#### CleverTap

- **Financial Services:** 17.0%
- **Information Technology and Services:** 6.1%
- **Internet:** 5.7%
- **Entertainment:** 5.3%
- **Retail:** 5.2%
- **Marketing and Advertising:** 5.0%
- **Health, Wellness and Fitness:** 4.4%
- **Food & Beverages:** 3.3%
- **Telecommunications:** 3.3%
- **Computer Software:** 2.8%
- **Other:** 41.9%

#### Oracle Responsys

- **Marketing and Advertising:** 26.6%
- **Retail:** 8.9%
- **Financial Services:** 7.3%
- **Information Technology and Services:** 4.8%
- **Internet:** 4.0%
- **Sporting Goods:** 4.0%
- **Computer Software:** 3.2%
- **Insurance:** 2.4%
- **Hospitality:** 2.4%
- **Consumer Goods:** 2.4%
- **Other:** 33.9%

---
## Alternatives

### Alternatives to CleverTap

- [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (570 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (768 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1691 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1415 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (647 reviews)
- [OneSignal](https://www.g2.com/products/onesignal/reviews) — 4.7/5 stars (1228 reviews)
- [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (780 reviews)
- [Customer.io](https://www.g2.com/products/customer-io/reviews) — 4.4/5 stars (899 reviews)

### Alternatives to Oracle Responsys

- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4629 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1237 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (647 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1691 reviews)
- [Listrak](https://www.g2.com/products/listrak/reviews) — 4.5/5 stars (306 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3149 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)
- [Sailthru by Marigold](https://www.g2.com/products/sailthru-by-marigold/reviews) — 4.2/5 stars (155 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1141 reviews)

---
## Top Discussions

### CleverTap

- Title: [What is the best way for the gaming industry to leverage pre-login and post-login funnels.](https://www.g2.com/discussions/51080-what-is-the-best-way-for-the-gaming-industry-to-leverage-pre-login-and-post-login-funnels) — 5 comments, 2 upvotes
  > **Top comment:** "very nice industry"
- Title: [How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?](https://www.g2.com/discussions/how-do-i-track-uninstallers-is-there-a-way-to-find-out-exactly-about-my-uninstaller-base) — 2 comments, 1 upvote
  > **Top comment:** "You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first."
- Title: [Is there a way to have the offer change dynamically pushed out to customers via CleverTap?](https://www.g2.com/discussions/is-there-a-way-to-have-the-offer-change-dynamically-pushed-out-to-customers-via-clevertap) — 1 comment, 1 upvote
  > **Top comment:** "Yes, very much possible. CleverTap can help you serve real-time content based on your offers or user's behavior, through multiple channels of engagement...."
- Title: [How do i make sure that my IGP is continuously shown to the players](https://www.g2.com/discussions/how-do-i-make-sure-that-my-igp-is-continuously-shown-to-the-players) — 1 comment, 1 upvote
  > **Top comment:** "I initially invested a total sum of $95,000 over a period of 18 weeks. My bonus/profit was $170,000, every attempt to make withdrawal failed and I was..."
- Title: [What is the best way to use journeys?](https://www.g2.com/discussions/35497-what-is-the-best-way-to-use-journeys) — 1 comment, 1 upvote
  > **Top comment:** "Catalina, CleverTap Journeys are ideal for engaging users across the lifecycle of your app (including new users). Check this link for few use cases and the..."

### Oracle Responsys

- Title: [Marketing to Millenials](https://www.g2.com/discussions/marketing-to-millenials) — 2 comments, 1 upvote
  > **Top comment:** "I think most marketers use Oracle Responsys and if anyone wants to migrate their marketing automation system, you can choose Oracle Responsys for your..."
- Title: [What is Oracle Responsys used for?](https://www.g2.com/discussions/what-is-oracle-responsys-used-for) — 1 comment
  > **Top comment:** "Oracle Responsys is used for enterprise-grade digital marketing orchestration. In plain terms, it helps large organizations plan, execute, and measure..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/clevertap-vs-oracle-responsys)