Link copied to clipboard # CleverTap vs Oracle Responsys Comparison - What are their main differences? Share [ Export ](/compare/clevertap/oracle-responsys/export.csv) CleverTapOracle Responsys[+ Add Product](#) Pricing **CleverTap** Free Trial **Free Trial** · Core **Oracle Responsys** No pricing available **Pricing Insights** from reviews Time to Implement **CleverTap** 2 monthsFaster Based on 55 responses **Oracle Responsys** 3 months Based on 5 responses Return on Investment **CleverTap** 11 months Based on 44 responses **Oracle Responsys** 11 months Based on 8 responses Perceived Cost **CleverTap** $$$$$ **Oracle Responsys** $$$$$ Average Discount **CleverTap** 14% **Oracle Responsys** Not enough reviews yet ![CleverTap](https://images.g2crowd.com/uploads/product/hd_favicon/15c9ef7616b710d990e8701018e610fc/clevertap.svg "CleverTap") ![Oracle Responsys](https://images.g2crowd.com/uploads/product/hd_favicon/1487565483/oracle-responsys.svg "Oracle Responsys") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **CleverTap** [ Analytics (45) ](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499419&qs=pros-and-cons#reviews)[ Customer Support (45) ](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1498249&qs=pros-and-cons#reviews)[ Learning Curve (29) ](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499545&qs=pros-and-cons#reviews)[ Missing Features (16) ](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1500938&qs=pros-and-cons#reviews) **Oracle Responsys** [ Ease of Use (5) ](https://www.g2.com/products/oracle-responsys/reviews?filters%5Bsentiment_snippet%5D=1325648&qs=pros-and-cons#reviews)[ Easy Setup (4) ](https://www.g2.com/products/oracle-responsys/reviews?filters%5Bsentiment_snippet%5D=2373229&qs=pros-and-cons#reviews)[ Poor Interface Design (2) ](https://www.g2.com/products/oracle-responsys/reviews?filters%5Bsentiment_snippet%5D=2373223&qs=pros-and-cons#reviews)[ Poor UX (2) ](https://www.g2.com/products/oracle-responsys/reviews?filters%5Bsentiment_snippet%5D=2373339&qs=pros-and-cons#reviews) Integrations **CleverTap** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f5233c4966be094ed2ee71263943d33f/adjust.jpeg "Product Avatar Image") Adjust ](https://www.g2.com/products/adjust/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d78c8cb7e73ef571783c4f48b77461dc/ameyo-by-exotel-cloud-contact-center.png "Product Avatar Image") Ameyo by Exotel Cloud... ](https://www.g2.com/products/ameyo-by-exotel-cloud-contact-center/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d63327b58e9e55cbadb26d04e56bb0eb/amplitude-analytics.png "Product Avatar Image") Amplitude ](https://www.g2.com/products/amplitude-analytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_dc218a7b4e898f9384267cbd98b09aa8/apache-airflow.jpg "Product Avatar Image") Apache Airflow ](https://www.g2.com/products/apache-airflow/reviews)[ View all ](https://www.g2.com/products/clevertap/integrations) **Oracle Responsys** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_66ffd4f613df56e55725c99cfdab848f/salesforce-b2c-commerce.jpg "Product Avatar Image") Salesforce B2C Commerce ](https://www.g2.com/products/salesforce-b2c-commerce/reviews)[ View all ](https://www.g2.com/products/oracle-responsys/integrations) Screenshots **CleverTap** ![CleverTap screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1237457/RenderMax.png) **Oracle Responsys** ![Oracle Responsys screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/3852/screenshot_lrg_Program_1_Cross_Channel_Visual_Design.png) **Ratings** from reviews Meets Requirements **CleverTap** 8.8 8.8567 **Oracle Responsys** 7.9 7.9100 Ease of Use **CleverTap** 9.0 9.0572 **Oracle Responsys** 6.8 6.899 Ease of Setup **CleverTap** 8.6 8.6358 **Oracle Responsys** 5.8 5.846 Ease of Admin **CleverTap** 9.0 9.0253 **Oracle Responsys** 6.4 6.445 Quality of Support **CleverTap** 9.0 9.0558 **Oracle Responsys** 6.5 6.598 Has the product been a good partner in doing business? **CleverTap** 9.3 9.3251 **Oracle Responsys** 7.1 7.145 Product Direction (% positive) **CleverTap** 9.5 9.5553 **Oracle Responsys** 6.4 6.498 **Features** ratings from reviews Marketing Automation[Hide 106 FeaturesShow 106 Features](javascript:void(0);) 8.4 225 7.8 54 Email Marketing Building and Personalizing Emails 9.0(won by 0.7) 177 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.3 46 | Verified Sending Outbound Emails 8.9(won by 0.5) 170 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.4 47 | Verified Manage Email Deliverability 9.0(won by 1.0) 164 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 45 | Verified Automated Email Responses 8.8(won by 0.7) 153 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 45 | Verified Online Marketing Dynamic Content 8.8(won by 0.9) 160 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.9 47 | Verified A/B Testing 9.1(won by 1.3) 173 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 48 | Verified Mobile Optimized 9.1(won by 1.6) 158 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 38 | Verified Search Tracking and Optimization 8.2(won by 0.5) 135 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.7 33 Landing Pages and Forms 8.1(won by 1.2) 131 (There is a greater than 0.5 difference between this product's rating and its competitors) 6.9 19 | Verified Conversion Rate Optimization Not enough data Not enough data Multivariate Testing Not enough data Not enough data Customizable Forms Not enough data Not enough data Lead Management Marketing Lead Database 8.9(won by 0.9) 141 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 16 | Verified Data Quality Management 8.6(won by 1.0) 140 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 34 | Verified Segmentation 9.2(won by 1.9) 179 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.3 42 | Verified Lead Scoring and Grading 8.4(won by 1.0) 123 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.4 21 | Verified Lead Nurturing 8.6(won by 0.5) 137 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 25 | Verified Email Tracking 8.6(won by 1.0) 151 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 26 | Verified Automated Alerts and Tasks 8.6(won by 0.4) 142 8.2 30 | Verified CRM Lead Integration 8.8(won by 0.7) 139 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 28 | Verified Third-Party Integrations Not enough data Not enough data Real-Time Data Not enough data Not enough data Social Marketing Not enough data Not enough data Email Marketing Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Conversion Tracking Not enough data Not enough data ROI Tracking Not enough data Not enough data Activity Tracking Not enough data Not enough data Engagement Tracking Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Search Marketing Not enough data Not enough data SMS Marketing Not enough data Not enough data Website Visitor Tracking Not enough data Not enough data Campaign Management Program Management 8.8(won by 0.5) 149 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.3 41 | Verified Event / Webinar Marketing 8.1(tied score) 137 8.1(tied score) 24 Calendaring 8.1 130 8.4(won by 0.3) 25 | Verified Budgeting 7.8 125 7.9(won by 0.1) 20 Campaign Management Not enough data Not enough data Workflow Management Not enough data Not enough data Template Management Not enough data Not enough data Social Social Sharing 7.9 130 8.7(won by 0.8) 15 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Social Campaigns 7.9 135 8.2(won by 0.3) 15 | Verified Social Media Engagement 7.7 128 8.1(won by 0.4) 15 | Verified Social Media Advertising 8.0 134 8.4(won by 0.4) 15 Social Listening Feature Not Available 8.3(won by default) 10 Drip Campaigns Not enough data Not enough data Multi-Campaign Not enough data Not enough data Reporting & Analytics Basic Reporting 9.0(won by 1.1) 166 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.9 45 | Verified Web Analytics 8.4(won by 0.5) 151 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.9 25 | Verified ROI Analytics 8.4(won by 0.9) 148 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 26 | Verified Revenue Analytics 8.5(won by 1.1) 143 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.4 26 | Verified SEO / Keyword Analytics 7.3 122 7.9(won by 0.6) 19 (There is a greater than 0.5 difference between this product's rating and its competitors) Behavior Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Campaign Analytics Not enough data Not enough data Website Analytics Not enough data Not enough data Visual Analytics Not enough data Not enough data Sales Analytics Not enough data Not enough data Platform Customization 8.7(won by 1.3) 160 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.4 21 | Verified Workflow Capability 8.7(won by 0.6) 141 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 22 | Verified User, Role, and Access Management 9.2(won by 1.9) 156 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.3 22 | Verified Internationalization 8.3(won by 0.3) 122 8.0 14 | Verified Sandbox / Test Environments 8.6(won by 2.2) 130 (There is a greater than 0.5 difference between this product's rating and its competitors) 6.4 17 | Verified Performance and Reliability 8.7(won by 0.7) 145 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 20 | Verified Output Document Generation 8.5(won by 1.2) 123 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.3 15 | Verified Lead Generation Not enough data Not enough data Content Management Not enough data Not enough data Lead Management Not enough data Not enough data List Management Not enough data Not enough data Mobile Access Not enough data Not enough data Agentic AI - Marketing Automation Autonomous Task Execution 6.9(won by default) 9 Not enough data Multi-step Planning 7.8(won by default) 9 Not enough data Cross-system Integration 7.4(won by default) 9 Not enough data Adaptive Learning 7.6(won by default) 9 Not enough data Proactive Assistance 7.6(won by default) 9 Not enough data Decision Making 7.2(won by default) 9 Not enough data Campaign Planning Not enough data Not enough data Integration Data Import & Export Tools 8.6(won by 1.0) 163 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 21 | Verified Integration APIs 8.5(won by 0.8) 155 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.7 21 | Verified Breadth of Partner Applications 8.2(won by 0.5) 138 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.7 18 | Verified Social Media Integration Not enough data Not enough data Additional Functionality Social Promotion Not enough data Not enough data Customizable Branding Not enough data Not enough data Monitoring Not enough data Not enough data CRM Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Live Chat Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Generative AI Not enough data Not enough data Mass Texting Not enough data Not enough data Drag & Drop Not enough data Not enough data Email Templates Not enough data Not enough data Automated Scheduling Not enough data Not enough data Campaign Scheduling Not enough data Not enough data AI Copilot Not enough data Not enough data Social Media Monitoring Not enough data Not enough data Activity Dashboard Not enough data Not enough data Lead Capture Not enough data Not enough data Customizable Templates Not enough data Not enough data Marketing Automation Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Marketing Calendar Not enough data Not enough data Customizable CTAs Not enough data Not enough data Multi-Channel Communication Not enough data Not enough data Data Import/Export Not enough data Not enough data Lead Qualification Not enough data Not enough data Push Notification[Hide 42 FeaturesShow 42 Features](javascript:void(0);) 8.5 287 7.7 8 Campaigns Triggered Notifications 9.3(won by 1.2) 245 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 8 Customize 9.0(won by 1.5) 241 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 8 Scheduling 9.3(won by 0.5) 257 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.8 8 Retarget 8.9(won by 0.3) 241 8.6 7 Segmentation 9.2(won by 0.9) 262 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.3 8 Customer Segmentation Not enough data Not enough data Analytics Audience Insights 8.8(won by 1.3) 238 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 8 Campaign Performance 8.9(won by 0.4) 254 8.5 8 Drip Campaigns Not enough data Not enough data Optimization A/B Testing 8.9(won by 2.2) 242 (There is a greater than 0.5 difference between this product's rating and its competitors) 6.7 8 Personalization 9.0(won by 2.3) 246 (There is a greater than 0.5 difference between this product's rating and its competitors) 6.7 8 Rich Notifications 9.0(won by 1.9) 238 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.1 7 Integrations 8.7(won by 1.6) 218 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.1 8 App Notifications Not enough data Not enough data SMS Notifications Not enough data Not enough data Web Notifications Not enough data Not enough data Agentic AI - Push Notification Autonomous Task Execution 6.5(won by default) 8 Not enough data Adaptive Learning 7.1(won by default) 8 Not enough data Proactive Assistance 6.7(won by default) 8 Not enough data AI/Machine Learning Not enough data Not enough data Additional Functionality Multi-Channel Marketing Not enough data Not enough data API Not enough data Not enough data Drag & Drop Not enough data Not enough data Communication Management Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Multi-Language Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Template Management Not enough data Not enough data Geotargeting Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Subscriber Management Not enough data Not enough data Generative AI Not enough data Not enough data Visual Workflow Management Not enough data Not enough data Authentication Not enough data Not enough data Conversion Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Engagement Tracking Not enough data Not enough data Contact Management Not enough data Not enough data AI Copilot Not enough data Not enough data Campaign Management Not enough data Not enough data Notification Editor Not enough data Not enough data Workflow Automation Not enough data Not enough data Mobile Marketing[Hide 66 FeaturesShow 66 Features](javascript:void(0);) 8.6 295 8.4 8 Analysis Application Attribution 8.6(won by 0.5) 193 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 8 | Verified Campaign Analysis 8.9(won by 0.4) 244 | Verified 8.5 8 | Verified Uninstall Tracking 8.7(won by 0.1) 180 8.6 6 | Verified Activity Dashboard 8.9(won by 1.1) 181 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 6 | Verified Multi-Channel Attribution Not enough data Not enough data ROI Tracking Not enough data Not enough data Engagement Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Activity Tracking Not enough data Not enough data Conversion Tracking Not enough data Not enough data Campaigns Proximity Marketing 8.5(won by 0.2) 189 | Verified 8.3 8 Alerts/Notifications 9.3(won by 1.8) 250 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 8 | Verified Bulk SMS 8.8(won by 0.2) 191 8.6 7 Two-Way Text Messaging 8.3(won by 0.2) 151 8.1 7 | Verified Email Campaigns 9.2(tied score) 185 9.2(tied score) 6 | Verified Audience Segmentation 9.3(won by 0.4) 208 8.9 6 | Verified Campaign Segmentation Not enough data Not enough data Drip Campaigns Not enough data Not enough data Multi-Campaign Not enough data Not enough data Email Marketing Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Location-Based Marketing Not enough data Not enough data SMS Marketing Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Mobile Alerts Not enough data Not enough data Engagement Coupons and Promotions 8.6(won by 0.1) 166 8.5 8 | Verified Social Promotion Not enough data Not enough data Platform Optimization 8.8(tied score) 202 8.8(tied score) 8 | Verified Integrations - Mobile Marketing 8.8(tied score) 203 | Verified 8.8(tied score) 8 Internationalization 8.6(won by 0.1) 174 8.5 8 | Verified Social Media Integration Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Agentic AI - Mobile Marketing Autonomous Task Execution 8.1(won by default) 15 Not enough data Multi-step Planning 8.1(won by default) 12 Not enough data Cross-system Integration 7.5(won by default) 12 Not enough data Adaptive Learning 8.1(won by default) 12 Not enough data Proactive Assistance 8.1(won by default) 14 Not enough data Decision Making 8.2(won by default) 14 Not enough data Campaign Planning Not enough data Not enough data Additional Functionality Visual Analytics Not enough data Not enough data Autoresponders Not enough data Not enough data Landing Pages/Web Forms Not enough data Not enough data Campaign Analytics Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Campaign Scheduling Not enough data Not enough data Contact Management Not enough data Not enough data Text-to-Win Not enough data Not enough data CRM Not enough data Not enough data AI Copilot Not enough data Not enough data Data Import/Export Not enough data Not enough data Contextual Targeting Not enough data Not enough data Real-Time Data Not enough data Not enough data Mobile Access Not enough data Not enough data API Not enough data Not enough data Coupons Not enough data Not enough data Customizable Templates Not enough data Not enough data Drag & Drop Not enough data Not enough data A/B Testing Not enough data Not enough data Generative AI Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Campaign Management Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Contact Database Not enough data Not enough data Customizable Branding Not enough data Not enough data Reminders Not enough data Not enough data Customer Journey Mapping[Hide 56 FeaturesShow 56 Features](javascript:void(0);) 8.6 194 Not enough data Platform Basics Customizable Templates 8.6(won by default) 162 Not enough data Exporting 8.6(won by default) 157 Not enough data Multi-user Access and Collaboration 8.9(won by default) 152 Not enough data Multiple Personas 8.8(won by default) 137 Not enough data Data Analytics 8.8(won by default) 141 Not enough data Predictive Analytics Not enough data Not enough data Behavioral Analytics Not enough data Not enough data Campaign Analytics Not enough data Not enough data Website Analytics Not enough data Not enough data Visual Analytics Not enough data Not enough data Agentic AI - Customer Journey Mapping Autonomous Task Execution 8.3(won by default) 7 Not enough data Additional Functionality Multi-Channel Marketing Not enough data Not enough data Map Creation Not enough data Not enough data Email Marketing Not enough data Not enough data Single Sign On Not enough data Not enough data Performance Metrics Not enough data Not enough data Customer Database Not enough data Not enough data API Not enough data Not enough data Activity Dashboard Not enough data Not enough data Data Linking Not enough data Not enough data Whiteboard Not enough data Not enough data Drag & Drop Not enough data Not enough data Data Visualization Not enough data Not enough data Collaboration Tools Not enough data Not enough data Brainstorming Not enough data Not enough data Conversion Tracking Not enough data Not enough data Workflow Management Not enough data Not enough data Activity Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Personalization Not enough data Not enough data Customizable Reports Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Customer Profiles Not enough data Not enough data AI Copilot Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Tagging Not enough data Not enough data Audience Targeting Not enough data Not enough data CRM Not enough data Not enough data Surveys & Feedback Not enough data Not enough data Data Import/Export Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Communication Management Not enough data Not enough data Attribution Modeling Not enough data Not enough data Action Management Not enough data Not enough data Map Sharing Not enough data Not enough data Engagement Tracking Not enough data Not enough data Customizable Branding Not enough data Not enough data Generative AI Not enough data Not enough data Customer Touchpoints Not enough data Not enough data Customer Experience Management Not enough data Not enough data Diagramming Not enough data Not enough data Campaign Management Not enough data Not enough data A/B Testing Not enough data Not enough data Storyboarding Not enough data Not enough data Customer Segmentation Not enough data Not enough data Personalization Engines[Hide 16 FeaturesShow 16 Features](javascript:void(0);) 9.3 87 Not enough data Segmentation A/B Testing 9.4(won by default) 71 Not enough data Customer Profiles 9.5(won by default) 69 Not enough data Targeting Behavioral Targeting 9.5(won by default) 67 Not enough data Contextual Targeting 9.4(won by default) 67 Not enough data Triggered Content Geofencing 9.3(won by default) 58 Not enough data Triggered Emails 9.4(won by default) 68 Not enough data Triggered Messages 9.4(won by default) 68 Not enough data Personalized Content Recommendation Engine 9.2(won by default) 60 Not enough data Personalized Discounts 8.5(won by default) 59 Not enough data Website Personalization 9.0(won by default) 56 Not enough data Agentic AI - Personalization Engines Autonomous Task Execution Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Natural Language Interaction Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Mobile App Analytics[Hide 59 FeaturesShow 59 Features](javascript:void(0);) 9.0 250 Not enough data User Identification Demographics 8.6(won by default) 198 Not enough data User Segmentation 9.2(won by default) 213 Not enough data Geolocation 8.6(won by default) 183 Not enough data Predictive Analytics Not enough data Not enough data Tracking & Reporting Custom Event Tracking 9.2(won by default) 205 Not enough data Real-Time Insights 9.0(won by default) 202 Not enough data Attribution 8.7(won by default) 182 Not enough data Activity Dashboard 8.8(won by default) 212 Not enough data User Path Tracking 8.8(won by default) 188 Not enough data User Activity History 9.1(won by default) 193 Not enough data Multi-Channel Attribution Not enough data Not enough data In-App Events Tracking Not enough data Not enough data Metrics Engagement 9.1(won by default) 166 Not enough data Exit Tracking 9.1(won by default) 95 Not enough data Retention 9.0(won by default) 158 Not enough data Return 9.0(won by default) 141 Not enough data Conversions 9.1(won by default) 162 Not enough data Engagement Tracking Not enough data Not enough data Uninstall Tracking Not enough data Not enough data Conversion Tracking Not enough data Not enough data Location Tracking Not enough data Not enough data ROI Tracking Not enough data Not enough data Retention Tracking Not enough data Not enough data Visitor Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Revenue Tracking Not enough data Not enough data Additional Functionality Monitoring Not enough data Not enough data Push Notifications Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Campaign Management Not enough data Not enough data Data Modeling Not enough data Not enough data Funnel Analysis Not enough data Not enough data For Marketers Not enough data Not enough data Single Sign On Not enough data Not enough data Workflow Management Not enough data Not enough data Customer Experience Management Not enough data Not enough data Trend Analysis Not enough data Not enough data Mobile Access Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Alerts/Escalation Not enough data Not enough data Data Import/Export Not enough data Not enough data Collaboration Tools Not enough data Not enough data Session Recording Not enough data Not enough data Data Visualization Not enough data Not enough data Root Cause Analysis Not enough data Not enough data Drag & Drop Not enough data Not enough data Performance Metrics Not enough data Not enough data Generative AI Not enough data Not enough data Cohort Analysis Not enough data Not enough data Issue Management Not enough data Not enough data Compliance Management Not enough data Not enough data Heatmaps Not enough data Not enough data Customizable Branding Not enough data Not enough data Search/Filter Not enough data Not enough data AI Copilot Not enough data Not enough data Event Triggered Actions Not enough data Not enough data API Not enough data Not enough data Reporting/Analytics Not enough data Not enough data A/B Testing Not enough data Not enough data WhatsApp Marketing[Hide 10 FeaturesShow 10 Features](javascript:void(0);) 8.5 35 Not enough data WhatsApp Messaging - WhatsApp Marketing Transactional Messages 8.4(won by default) 27 Not enough data Bulk WhatsApp Messaging 8.9(won by default) 32 Not enough data Personalization 8.9(won by default) 29 Not enough data Conversational Messaging 8.0(won by default) 28 Not enough data Promotional Messages 8.6(won by default) 30 Not enough data Automated Replies 8.6(won by default) 29 Not enough data WhatsApp Business Platform - WhatsApp Marketing Segmentation 8.5(won by default) 30 Not enough data API Integration 8.6(won by default) 28 Not enough data WhatsApp Commerce 8.1(won by default) 26 Not enough data Analytics 8.7(won by default) 28 Not enough data Marketing Analytics[Hide 83 FeaturesShow 83 Features](javascript:void(0);) 8.4 304 Not enough data Marketing Operations ROI Tracking 8.4(won by default) 218 | Verified Not enough data Data Collection 8.8(won by default) 249 | Verified Not enough data Customer Insights 8.8(won by default) 256 | Verified Not enough data Multi-User Access 9.0(won by default) 239 | Verified Not enough data Spend Management 8.1(won by default) 101 Not enough data White Label Feature Not Available Not enough data Multi-Channel Data Collection Not enough data Not enough data Engagement Tracking Not enough data Not enough data Keyword Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Campaign Tracking Not enough data Not enough data Conversion Tracking Not enough data Not enough data SEO Management Not enough data Not enough data Tag Management Not enough data Not enough data Real-Time Data Not enough data Not enough data Activity Tracking Not enough data Not enough data Click Tracking Not enough data Not enough data Contact Management Not enough data Not enough data Content Management Not enough data Not enough data Lead Management Not enough data Not enough data Email Management Not enough data Not enough data Campaign Management Not enough data Not enough data Channel Management Not enough data Not enough data Template Management Not enough data Not enough data Workflow Management Not enough data Not enough data Agentic AI - Marketing Analytics Autonomous Task Execution 7.6(won by default) 9 Not enough data Cross-system Integration 7.0(won by default) 9 Not enough data Proactive Assistance 7.1(won by default) 8 Not enough data Third-Party Integrations Not enough data Not enough data Social Media Integration Not enough data Not enough data Campaign Activity Campaign Insights 8.9(won by default) 264 | Verified Not enough data Reports and Dashboards 8.7(won by default) 269 | Verified Not enough data Campaign Stickiness 8.6(won by default) 239 | Verified Not enough data Multichannel Tracking 8.8(won by default) 236 | Verified Not enough data Brand Optimization 8.6(won by default) 223 | Verified Not enough data Predictive Analytics 8.5(won by default) 176 | Verified Not enough data Multi-Campaign Not enough data Not enough data Campaign Analytics Not enough data Not enough data Website Analytics Not enough data Not enough data Conversion Rate Optimization Not enough data Not enough data Drip Campaigns Not enough data Not enough data Visual Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Customizable Reports Not enough data Not enough data Additional Functionality Event Marketing Not enough data Not enough data Social Promotion Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Generative AI Not enough data Not enough data Data Import/Export Not enough data Not enough data Lead Generation Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Customizable Forms Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Monitoring Not enough data Not enough data AI Copilot Not enough data Not enough data Customizable Templates Not enough data Not enough data Email Templates Not enough data Not enough data Web Forms Not enough data Not enough data Lead Capture Not enough data Not enough data Customizable Branding Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Campaign Planning Not enough data Not enough data A/B Testing Not enough data Not enough data CRM Not enough data Not enough data Customer Segmentation Not enough data Not enough data Campaign Scheduling Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Autoresponders Not enough data Not enough data Drag & Drop Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Email Marketing Not enough data Not enough data API Not enough data Not enough data Customizable Fields Not enough data Not enough data Contact Database Not enough data Not enough data Data Visualization Not enough data Not enough data Ad hoc Reporting Not enough data Not enough data Performance Metrics Not enough data Not enough data Data Source Connectors Not enough data Not enough data Search/Filter Not enough data Not enough data Multi-Channel Attribution Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data KPI Monitoring Not enough data Not enough data Cohort Analysis Not enough data Not enough data Mobile Analytics[Hide 14 FeaturesShow 14 Features](javascript:void(0);) 9.1 178 Not enough data Metrics Engagement 9.1(won by default) 166 Not enough data Exit Tracking 9.1(won by default) 95 Not enough data Retention 9.0(won by default) 158 Not enough data Return 9.0(won by default) 141 Not enough data Conversions 9.1(won by default) 162 Not enough data Engagement Tracking Not enough data Not enough data Uninstall Tracking Not enough data Not enough data Conversion Tracking Not enough data Not enough data Location Tracking Not enough data Not enough data ROI Tracking Not enough data Not enough data Retention Tracking Not enough data Not enough data Visitor Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Revenue Tracking Not enough data Not enough data Mobile App Optimization[Hide 15 FeaturesShow 15 Features](javascript:void(0);) 9.0 172 Not enough data Variation Testing A/B Testing 9.1(won by default) 123 Not enough data WYSIWYG Editor 8.4(won by default) 101 Not enough data Conversion Goal 8.9(won by default) 103 Not enough data Percentage of Traffic 9.0(won by default) 117 Not enough data Confidence Level 9.0(won by default) 37 Not enough data Multivariant Testing 9.1(won by default) 107 Not enough data Reporting Segmentation 9.2(won by default) 139 Not enough data Reports and Dashboards 9.0(won by default) 137 Not enough data Personalization Standard Targeting 9.0(won by default) 123 Not enough data Custom Targeting 9.1(won by default) 121 Not enough data Data Segmentation 9.2(won by default) 105 Not enough data Administration API / Integrations 8.8(won by default) 131 Not enough data QA Testing 8.5(won by default) 46 Not enough data Performance and Reliability 8.9(won by default) 137 Not enough data User, Role, and Access Management 9.1(won by default) 141 Not enough data Show 3 feature categories with incomplete data Artificial Intelligence[Hide 37 FeaturesShow 37 Features](javascript:void(0);) Not enough data Not enough data Additional Functionality Tagging Not enough data Not enough data Natural Language Processing Not enough data Not enough data Data Extraction Not enough data Not enough data Multi-Language Not enough data Not enough data Predictive Analytics Not enough data Not enough data Drag & Drop Not enough data Not enough data Speech Recognition Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Data Storage Management Not enough data Not enough data Virtual Personal Assistant (VPA) Not enough data Not enough data AI Copilot Not enough data Not enough data Customer Segmentation Not enough data Not enough data Collaboration Tools Not enough data Not enough data Data Import/Export Not enough data Not enough data Generative AI Not enough data Not enough data For eCommerce Not enough data Not enough data Role-Based Permissions Not enough data Not enough data Customizable Branding Not enough data Not enough data Search/Filter Not enough data Not enough data Monitoring Not enough data Not enough data Document Management Not enough data Not enough data API Not enough data Not enough data Data Visualization Not enough data Not enough data Trend Analysis Not enough data Not enough data Machine Learning Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Alerts/Escalation Not enough data Not enough data Performance Metrics Not enough data Not enough data Real-Time Data Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Mobile App Not enough data Not enough data Multiple Data Sources Not enough data Not enough data For Sales Teams/Organizations Not enough data Not enough data Sentiment Analysis Not enough data Not enough data Activity Dashboard Not enough data Not enough data Chatbot Not enough data Not enough data Workflow Automation Not enough data Not enough data AI Marketing Agents[Hide 54 FeaturesShow 54 Features](javascript:void(0);) Not enough data Not enough data Performance Optimization & Learning - AI Marketing Agents Send-Time Optimization Not enough data Not enough data Autonomous A/B Testing Not enough data Not enough data Autonomous Campaign Orchestration - AI Marketing Agents End-to-End Campaign Execution Not enough data Not enough data Goal-Based Campaign Planning Not enough data Not enough data Cross-Channel Orchestration Not enough data Not enough data Real-Time Campaign Adaptation Not enough data Not enough data Conversational Campaign Setup Not enough data Not enough data AI Content Generation - AI Marketing Agents AI Copy Generation Not enough data Not enough data Personalized Content Creation Not enough data Not enough data Dynamic Content Optimization Not enough data Not enough data Generative AI Not enough data Not enough data Lead Generation Not enough data Not enough data Ad Optimization Not enough data Not enough data Audience Intelligence & Segmentation - AI Marketing Agents Predictive Modeling Not enough data Not enough data Behavioral Triggering Not enough data Not enough data Predictive Audience Segmentation Not enough data Not enough data Marketing Automation Not enough data Not enough data AI Writing Assistant Not enough data Not enough data Integrations & Data Connectivity - AI Marketing Agents Event & Data Ingestion Not enough data Not enough data CRM & CDP Integration Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Additional Functionality Grammar Check Not enough data Not enough data Campaign Analytics Not enough data Not enough data For Marketing and Advertising Not enough data Not enough data AI Copilot Not enough data Not enough data Content Ideas Not enough data Not enough data Trend Analysis Not enough data Not enough data SMS Marketing Not enough data Not enough data Performance Metrics Not enough data Not enough data Email Marketing Not enough data Not enough data Chat/Messaging Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Competitor Monitoring Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Content Marketing Not enough data Not enough data API Not enough data Not enough data Predictive Analytics Not enough data Not enough data Personalization Not enough data Not enough data Template Management Not enough data Not enough data Behavior Analytics Not enough data Not enough data AI/Machine Learning Not enough data Not enough data Text Editing Not enough data Not enough data Collaboration Tools Not enough data Not enough data Dashboard Not enough data Not enough data Campaign Management Not enough data Not enough data SEO Management Not enough data Not enough data Natural Language Processing Not enough data Not enough data Product Recommendations Not enough data Not enough data Tone Selection Not enough data Not enough data Chatbot Not enough data Not enough data Keyword Research Tools Not enough data Not enough data Marketing Management Not enough data Not enough data Brand Guidelines Not enough data Not enough data Omnichannel Outreach Not enough data Not enough data AI Agents[Hide 7 FeaturesShow 7 Features](javascript:void(0);) Not enough data Not enough data Agentic AI - AI Agents Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Natural Language Interaction Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data User Insights Reviewers' Company Size [![CleverTap](https://images.g2crowd.com/uploads/product/hd_favicon/15c9ef7616b710d990e8701018e610fc/clevertap.svg "CleverTap")](https://www.g2.com/products/clevertap/reviews) CleverTap Small-Business(50 or fewer emp.) 27.7% Mid-Market(51-1000 emp.) 53.3% Enterprise(\> 1000 emp.) 19.0% [![Oracle Responsys](https://images.g2crowd.com/uploads/product/hd_favicon/1487565483/oracle-responsys.svg "Oracle Responsys")](https://www.g2.com/products/oracle-responsys/reviews) Oracle Responsys Small-Business(50 or fewer emp.) 13.7% Mid-Market(51-1000 emp.) 47.6% Enterprise(\> 1000 emp.) 38.7% Small-Business (50 or fewer emp.) 27.7% 13.7% Mid-Market (51-1000 emp.) 53.3% 47.6% Enterprise (\> 1000 emp.) 19.0% 38.7% Reviewers' Industry [![CleverTap](https://images.g2crowd.com/uploads/product/hd_favicon/15c9ef7616b710d990e8701018e610fc/clevertap.svg "CleverTap")](https://www.g2.com/products/clevertap/reviews) CleverTap Financial Services 17.0% Information Technology and Services 6.3% Internet 5.6% Entertainment 5.3% Marketing and Advertising 5.1% Other 60.7% [![Oracle Responsys](https://images.g2crowd.com/uploads/product/hd_favicon/1487565483/oracle-responsys.svg "Oracle Responsys")](https://www.g2.com/products/oracle-responsys/reviews) Oracle Responsys Marketing and Advertising 26.6% Retail 8.9% Financial Services 7.3% Information Technology and Services 4.8% Internet 4.0% Other 48.4% FAQs ## CleverTap vs Oracle Responsys FAQs Generated using AI Last updated: August 16, 2026 ### What is the difference between Oracle Responsys vs CleverTap? CleverTap stands out from Oracle Responsys with higher reviewer satisfaction across setup, support, and usability, while Oracle Responsys is noted for its cross-channel orchestration and enterprise scalability. | [Oracle Responsys](https://www.g2.com/products/oracle-responsys/reviews) | [CleverTap](https://www.g2.com/products/clevertap/reviews) | | --- | --- | | 3.9/5 (130 reviews) | 4.6/5 (670 reviews) | | Mid-Market | Mid-Market | | 5.8 | 8.5 | | 6.5 | 9.0 | | Cross-channel orchestration and enterprise scalability | Analytics, customer support, and ease of use | ### How do the pricing models of Oracle Responsys and CleverTap compare? CleverTap is rated as the stronger value by reviewers, with higher satisfaction on price and cost-related dimensions. - **Oracle Responsys:** Reviewers frequently cite high cost and note that pricing is a drawback, especially for small and medium-sized businesses. - **CleverTap:** Reviewers describe CleverTap as cost-effective and on par with competitors, with positive sentiment around value for money. - **Switching reasons:** Recent reviews indicate buyers move to CleverTap for better value, easier setup, and improved support. ### What are the best alternatives to Oracle Responsys and CleverTap? The top 3 alternatives to Oracle Responsys and CleverTap are Netcore Customer Engagement, Agentforce Marketing (formerly Salesforce Marketing Cloud), and Dotdigital. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Oracle Responsys](https://www.g2.com/products/oracle-responsys/reviews) | 3.9/5 (130 reviews) | Mid-Market | High cost noted as a drawback | Cross-channel orchestration and enterprise scalability | | [CleverTap](https://www.g2.com/products/clevertap/reviews) | 4.6/5 (670 reviews) | Mid-Market | Cost-effective, positive value sentiment | Analytics, customer support, and ease of use | | [Netcore Customer Engagement](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) | 4.5/5 (568 reviews) | Mid-Market | — | Omnichannel engagement and campaign automation | | [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) | 4.0/5 (4629 reviews) | Enterprise | — | Enterprise-grade marketing automation and integrations | | [Dotdigital](https://www.g2.com/products/dotdigital/reviews) | 4.4/5 (1237 reviews) | Mid-Market | — | Ease of use and multichannel campaign management | ### Which Marketing Automation features should I prioritize when comparing Oracle Responsys and CleverTap? Buyers comparing Oracle Responsys and CleverTap should prioritize segmentation, automation, analytics, integrations, and personalization. - **Segmentation:** Oracle Responsys (2 all-time mentions), CleverTap (29 all-time mentions) - **Automation:** Oracle Responsys (2 all-time mentions), CleverTap (34 all-time mentions) - **Analytics:** Oracle Responsys (—), CleverTap (45 all-time mentions) - **Integrations:** Oracle Responsys (3 all-time mentions), CleverTap (32 all-time mentions) - **Personalization:** Oracle Responsys (2 all-time mentions), CleverTap (35 all-time mentions) ### What are the pros and cons of Oracle Responsys vs CleverTap? CleverTap's headline strength is analytics and customer support, while Oracle Responsys is recognized for cross-channel orchestration and enterprise scalability. - **Oracle Responsys strengths:** Cross-channel orchestration, enterprise scalability, advanced automation, robust segmentation, and integration within the Oracle ecosystem. - **Oracle Responsys trade-offs:** High cost, complex and outdated user interface, steep learning curve, limited integration options, and setup complexity. - **CleverTap strengths:** Analytics (45 all-time mentions), customer support (45), ease of use (38), personalization (35), automation (34), campaign management (32), integrations (32), segmentation (29), and implementation ease (26). - **CleverTap trade-offs:** Learning curve (29 all-time mentions), occasional reporting inconsistencies, and some advanced features requiring technical understanding. ### Is Oracle Responsys or CleverTap better for small businesses? CleverTap is the better fit for small businesses, with higher satisfaction among reviewers and a strong focus on ease of use and setup. - **Oracle Responsys:** Largest segment is Mid-Market; reviewers note complexity and high cost as barriers for small businesses. - **CleverTap:** Largest segment is Mid-Market; reviewers highlight intuitive UI, easy onboarding, and cost-effectiveness as advantages for smaller teams. ### Which Marketing Automation platform has better integrations? CleverTap is favored by reviewers for integrations, with more frequent and positive mentions than Oracle Responsys. - **Oracle Responsys:** Integrations are mentioned in 3 all-time reviews, with recent feedback noting limited integration possibilities, especially with forms and APIs. - **CleverTap:** Integrations are cited in 32 all-time reviews, with Firebase and Databricks specifically mentioned in recent feedback as valuable connections. ### How do Oracle Responsys and CleverTap compare on customer support? CleverTap outperforms Oracle Responsys on Quality of Support by a material margin, with a 2.5-point higher score (9.0 vs 6.5). - **Oracle Responsys:** Reviewers report mixed support experiences, with some citing slow or unhelpful responses and others noting improvement over time. - **CleverTap:** Reviewers consistently praise customer support, highlighting dedicated account managers, responsive ticket handling, and proactive assistance. ### Which is easier to implement, Oracle Responsys or CleverTap? CleverTap is significantly easier to implement than Oracle Responsys, with a 2.7-point higher Ease of Setup score (8.5 vs 5.8). - **Oracle Responsys:** Reviewers describe setup as complex, often requiring technical expertise or professional services, and note a steep learning curve for new users. - **CleverTap:** Reviewers highlight easy onboarding, intuitive UI, and quick integration, with many noting that non-technical users can get started efficiently. ### Which product has better Segmentation? CleverTap is the stronger product for Segmentation, with higher reviewer satisfaction and more frequent positive mentions. - **Oracle Responsys:** Segmentation is cited in 2 all-time reviews, with reviewers noting robust audience segmentation tools but less frequent mention overall. - **CleverTap:** Segmentation is cited in 29 all-time reviews, with a strong focus on real-time, behavioral, and AI-driven segmentation capabilities. Alternatives **CleverTap Alternatives** ![Netcore Customer Engagement Platform](https://images.g2crowd.com/uploads/product/hd_favicon/cf3a69264b02d10f58ece214fa68a597/netcore-customer-engagement-platform.svg "Netcore Customer Engagement Platform") [ Netcore Customer Engagement... ](/products/netcore-customer-engagement-platform/reviews) ![MoEngage](https://images.g2crowd.com/uploads/product/hd_favicon/bd1c9b522032d3a05f46dab9de39c3a0/moengage.svg "MoEngage") [ MoEngage ](/products/moengage/reviews) ![Braze](https://images.g2crowd.com/uploads/product/hd_favicon/048489136cfe3c3bae96cb6be5abaa04/braze.svg "Braze") [ Braze ](/products/braze/reviews) ![WebEngage](https://images.g2crowd.com/uploads/product/hd_favicon/037a48e05d1db50732f495775864004e/webengage.svg "WebEngage") [ WebEngage ](/products/webengage/reviews) **Oracle Responsys Alternatives** ![Salesforce Marketing Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-marketing-formerly-salesforce-marketing-cloud.svg "Salesforce Marketing Cloud") [ Salesforce Marketing Cloud ](/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) ![Dotdigital](https://images.g2crowd.com/uploads/product/hd_favicon/2885a17bfed3aea5feb1bb9f11865a7a/dotdigital.svg "Dotdigital") [ Dotdigital ](/products/dotdigital/reviews) ![SAP Engagement Cloud (formerly SAP Emarsys)](https://images.g2crowd.com/uploads/product/hd_favicon/7e22a3a53aebe6a46a3bb1904e3c644c/sap-engagement-cloud-formerly-sap-emarsys.svg "SAP Engagement Cloud (formerly SAP Emarsys)") [ SAP Engagement Cloud... ](/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) ![Braze](https://images.g2crowd.com/uploads/product/hd_favicon/048489136cfe3c3bae96cb6be5abaa04/braze.svg "Braze") [ Braze ](/products/braze/reviews)