# Top 10 Oracle Responsys Alternatives & Competitors **Average Rating:** 3.9/5 **Total Number of Reviews:** 130 The Marketing Automation Software solutions below are the most common alternatives that users and reviewers compare with Oracle Responsys. Marketing Automation Software is a widely used technology, and many people are seeking productive, sophisticated software solutions with online behavior tracking, social listening, and event / webinar marketing. Other important factors to consider when researching alternatives to Oracle Responsys include customer data and automation. The best overall Oracle Responsys alternative is Agentforce Marketing (formerly Salesforce Marketing Cloud). Other similar apps like Oracle Responsys are Dotdigital, SAP Engagement Cloud (formerly SAP Emarsys), Braze, and Adobe Marketo Engage. Oracle Responsys alternatives can be found in [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) but may also be in [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents) or [Push Notification Software](https://www.g2.com/categories/push-notification). ## Best Paid & Free Alternatives to Oracle Responsys - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) - [Braze](https://www.g2.com/products/braze/reviews) - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) - [Sailthru by Marigold](https://www.g2.com/products/sailthru-by-marigold/reviews) - [Listrak](https://www.g2.com/products/listrak/reviews) - [Iterable](https://www.g2.com/products/iterable/reviews) - [GetResponse](https://www.g2.com/products/getresponse/reviews) ## Top 10 Alternatives to Oracle Responsys Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how Oracle Responsys stacks up to the competition, check reviews from current & previous users in industries like Marketing and Advertising, Information Technology and Services, and Computer Software, and find the best product for your business. ### 1. [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) By Salesforce **Average Rating:** 4.0/5 **Total Reviews:** 4,627 Salesforce Email Studio email marketing tool (formerly ExactTarget) is a targeted email marketing provider for Fortune 500 and Small Businesses alike. Reviewers say compared to Oracle Responsys, Agentforce Marketing (formerly Salesforce Marketing Cloud) is: - Slower to reach roi - Easier to set up - Easier to admin Categories in common with Oracle Responsys: [Push Notification](https://www.g2.com/categories/push-notification), [Mobile Marketing](https://www.g2.com/categories/mobile-marketing), [Marketing Automation](https://www.g2.com/categories/marketing-automation) **Compare:** [Oracle Responsys vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-oracle-responsys) **Compare Agentforce Marketing (formerly Salesforce Marketing Cloud) with other alternatives:** - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Dotdigital](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-dotdigital) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-sap-engagement-cloud-formerly-sap-emarsys) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Braze](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-braze) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-agentforce-marketing-formerly-salesforce-marketing-cloud) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Adobe Campaign](https://www.g2.com/compare/adobe-campaign-vs-agentforce-marketing-formerly-salesforce-marketing-cloud) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Sailthru by Marigold](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-sailthru-by-marigold) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Listrak](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-listrak) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Iterable](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-iterable) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs GetResponse](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-getresponse) ### 2. [Dotdigital](https://www.g2.com/products/dotdigital/reviews) By Dotdigital **Average Rating:** 4.4/5 **Total Reviews:** 1,216 Customer data platform and cross-channel marketing automation for SMEs, retailers, and big brands. Reviewers say compared to Oracle Responsys, Dotdigital is: - Better at support - Easier to set up - Easier to admin Categories in common with Oracle Responsys: [Push Notification](https://www.g2.com/categories/push-notification), [Mobile Marketing](https://www.g2.com/categories/mobile-marketing), [Marketing Automation](https://www.g2.com/categories/marketing-automation) **Compare:** [Oracle Responsys vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-oracle-responsys) **Compare Dotdigital with other alternatives:** - [Dotdigital vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-dotdigital) - [Dotdigital vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/dotdigital-vs-sap-engagement-cloud-formerly-sap-emarsys) - [Dotdigital vs Braze](https://www.g2.com/compare/braze-vs-dotdigital) - [Dotdigital vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-dotdigital) - [Dotdigital vs Adobe Campaign](https://www.g2.com/compare/adobe-campaign-vs-dotdigital) - [Dotdigital vs Sailthru by Marigold](https://www.g2.com/compare/dotdigital-vs-sailthru-by-marigold) - [Dotdigital vs Listrak](https://www.g2.com/compare/dotdigital-vs-listrak) - [Dotdigital vs Iterable](https://www.g2.com/compare/dotdigital-vs-iterable) - [Dotdigital vs GetResponse](https://www.g2.com/compare/dotdigital-vs-getresponse) ### 3. [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) By SAP **Average Rating:** 4.3/5 **Total Reviews:** 631 SAP Engagement Cloud (formerly SAP Emarsys) empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies — crowdsourced from leading brands across your industry — our platform enables you to accelerate time to value, deliver superior 1:1 experiences and produce measurable results ... fast. Join more than 2,500 companies who trust Emarsys to deliver the predictable, profitable outcomes that their businesses demand and the highly personalized omnichannel experiences that their customers deserve. Reviewers say compared to Oracle Responsys, SAP Engagement Cloud (formerly SAP Emarsys) is: - Slower to reach roi - Better at support - Easier to admin Categories in common with Oracle Responsys: [Push Notification](https://www.g2.com/categories/push-notification), [Mobile Marketing](https://www.g2.com/categories/mobile-marketing), [Marketing Automation](https://www.g2.com/categories/marketing-automation) **Compare:** [Oracle Responsys vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/oracle-responsys-vs-sap-engagement-cloud-formerly-sap-emarsys) **Compare SAP Engagement Cloud (formerly SAP Emarsys) with other alternatives:** - [SAP Engagement Cloud (formerly SAP Emarsys) vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-sap-engagement-cloud-formerly-sap-emarsys) - [SAP Engagement Cloud (formerly SAP Emarsys) vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-sap-engagement-cloud-formerly-sap-emarsys) - [SAP Engagement Cloud (formerly SAP Emarsys) vs Braze](https://www.g2.com/compare/braze-vs-sap-engagement-cloud-formerly-sap-emarsys) - [SAP Engagement Cloud (formerly SAP Emarsys) vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-sap-engagement-cloud-formerly-sap-emarsys) - [SAP Engagement Cloud (formerly SAP Emarsys) vs Adobe Campaign](https://www.g2.com/compare/adobe-campaign-vs-sap-engagement-cloud-formerly-sap-emarsys) - [SAP Engagement Cloud (formerly SAP Emarsys) vs Sailthru by Marigold](https://www.g2.com/compare/sap-engagement-cloud-formerly-sap-emarsys-vs-sailthru-by-marigold) - [SAP Engagement Cloud (formerly SAP Emarsys) vs Listrak](https://www.g2.com/compare/listrak-vs-sap-engagement-cloud-formerly-sap-emarsys) - [SAP Engagement Cloud (formerly SAP Emarsys) vs Iterable](https://www.g2.com/compare/iterable-vs-sap-engagement-cloud-formerly-sap-emarsys) - [SAP Engagement Cloud (formerly SAP Emarsys) vs GetResponse](https://www.g2.com/compare/getresponse-vs-sap-engagement-cloud-formerly-sap-emarsys) ### 4. [Braze](https://www.g2.com/products/braze/reviews) By Braze **Average Rating:** 4.5/5 **Total Reviews:** 1,684 Create powerful customer engagement with ease, at any scale Reviewers say compared to Oracle Responsys, Braze is: - Easier to admin - Better at support - Easier to set up Categories in common with Oracle Responsys: [Push Notification](https://www.g2.com/categories/push-notification), [Mobile Marketing](https://www.g2.com/categories/mobile-marketing), [Marketing Automation](https://www.g2.com/categories/marketing-automation) **Compare:** [Oracle Responsys vs Braze](https://www.g2.com/compare/braze-vs-oracle-responsys) **Compare Braze with other alternatives:** - [Braze vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-braze) - [Braze vs Dotdigital](https://www.g2.com/compare/braze-vs-dotdigital) - [Braze vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/braze-vs-sap-engagement-cloud-formerly-sap-emarsys) - [Braze vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-braze) - [Braze vs Adobe Campaign](https://www.g2.com/compare/adobe-campaign-vs-braze) - [Braze vs Sailthru by Marigold](https://www.g2.com/compare/braze-vs-sailthru-by-marigold) - [Braze vs Listrak](https://www.g2.com/compare/braze-vs-listrak) - [Braze vs Iterable](https://www.g2.com/compare/braze-vs-iterable) - [Braze vs GetResponse](https://www.g2.com/compare/braze-vs-getresponse) ### 5. [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) By Adobe **Average Rating:** 4.1/5 **Total Reviews:** 3,136 Leading Engagement Platform that empowers marketers to build brand value, grow revenue, and prove impact. Reviewers say compared to Oracle Responsys, Adobe Marketo Engage is: - Slower to reach roi - Easier to admin - Better at support Categories in common with Oracle Responsys: [Mobile Marketing](https://www.g2.com/categories/mobile-marketing), [Marketing Automation](https://www.g2.com/categories/marketing-automation) **Compare:** [Oracle Responsys vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-oracle-responsys) **Compare Adobe Marketo Engage with other alternatives:** - [Adobe Marketo Engage vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/adobe-marketo-engage-vs-agentforce-marketing-formerly-salesforce-marketing-cloud) - [Adobe Marketo Engage vs Dotdigital](https://www.g2.com/compare/adobe-marketo-engage-vs-dotdigital) - [Adobe Marketo Engage vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/adobe-marketo-engage-vs-sap-engagement-cloud-formerly-sap-emarsys) - [Adobe Marketo Engage vs Braze](https://www.g2.com/compare/adobe-marketo-engage-vs-braze) - [Adobe Marketo Engage vs Adobe Campaign](https://www.g2.com/compare/adobe-campaign-vs-adobe-marketo-engage) - [Adobe Marketo Engage vs Sailthru by Marigold](https://www.g2.com/compare/adobe-marketo-engage-vs-sailthru-by-marigold) - [Adobe Marketo Engage vs Listrak](https://www.g2.com/compare/adobe-marketo-engage-vs-listrak) - [Adobe Marketo Engage vs Iterable](https://www.g2.com/compare/adobe-marketo-engage-vs-iterable) - [Adobe Marketo Engage vs GetResponse](https://www.g2.com/compare/adobe-marketo-engage-vs-getresponse) ### 6. [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) By Adobe **Average Rating:** 4.1/5 **Total Reviews:** 347 New Adobe Campaign, formerly Neolane, lets you orchestrate personalized experiences determined by the customer’s habits and preferences. Reviewers say compared to Oracle Responsys, Adobe Campaign is: - Slower to reach roi - Better at support - Easier to set up Categories in common with Oracle Responsys: [Mobile Marketing](https://www.g2.com/categories/mobile-marketing), [Marketing Automation](https://www.g2.com/categories/marketing-automation) **Compare:** [Oracle Responsys vs Adobe Campaign](https://www.g2.com/compare/adobe-campaign-vs-oracle-responsys) **Compare Adobe Campaign with other alternatives:** - [Adobe Campaign vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/adobe-campaign-vs-agentforce-marketing-formerly-salesforce-marketing-cloud) - [Adobe Campaign vs Dotdigital](https://www.g2.com/compare/adobe-campaign-vs-dotdigital) - [Adobe Campaign vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/adobe-campaign-vs-sap-engagement-cloud-formerly-sap-emarsys) - [Adobe Campaign vs Braze](https://www.g2.com/compare/adobe-campaign-vs-braze) - [Adobe Campaign vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-campaign-vs-adobe-marketo-engage) - [Adobe Campaign vs Sailthru by Marigold](https://www.g2.com/compare/adobe-campaign-vs-sailthru-by-marigold) - [Adobe Campaign vs Listrak](https://www.g2.com/compare/adobe-campaign-vs-listrak) - [Adobe Campaign vs Iterable](https://www.g2.com/compare/adobe-campaign-vs-iterable) - [Adobe Campaign vs GetResponse](https://www.g2.com/compare/adobe-campaign-vs-getresponse) ### 7. [Sailthru by Marigold](https://www.g2.com/products/sailthru-by-marigold/reviews) By Zeta Global **Average Rating:** 4.2/5 **Total Reviews:** 155 With advanced AI and machine learning capabilities and a dedicated customer success team to match, Sailthru by Marigold is purpose-built for relationship marketing. Leverage cross-channel personalization across the entire customer lifecycle to meet each customer in the right channel, at the right time, with the right message. Sailthru by Marigold is the marketing solution designed for rapid activation across media, publishing and retail businesses. Seller Description: Marigold is a global martech leader focused on delivering relationship marketing solutions that are helping over 40,000 brands and organizations worldwide to find their customers, get to know them, and ultimately turn them into superfans. The company offers industry-tailored martech, email and loyalty solutions — Marigold Grow, Marigold Engage, and Marigold Loyalty — that support the entire customer lifecycle and make it easy for brands to create long-term relationships, build loyalty and grow their businesses. Reviewers say compared to Oracle Responsys, Sailthru by Marigold is: - Slower to reach roi - Easier to set up - Easier to admin Categories in common with Oracle Responsys: [Push Notification](https://www.g2.com/categories/push-notification), [Mobile Marketing](https://www.g2.com/categories/mobile-marketing), [Marketing Automation](https://www.g2.com/categories/marketing-automation) **Compare:** [Oracle Responsys vs Sailthru by Marigold](https://www.g2.com/compare/oracle-responsys-vs-sailthru-by-marigold) **Compare Sailthru by Marigold with other alternatives:** - [Sailthru by Marigold vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-sailthru-by-marigold) - [Sailthru by Marigold vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-sailthru-by-marigold) - [Sailthru by Marigold vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/sap-engagement-cloud-formerly-sap-emarsys-vs-sailthru-by-marigold) - [Sailthru by Marigold vs Braze](https://www.g2.com/compare/braze-vs-sailthru-by-marigold) - [Sailthru by Marigold vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-sailthru-by-marigold) - [Sailthru by Marigold vs Adobe Campaign](https://www.g2.com/compare/adobe-campaign-vs-sailthru-by-marigold) - [Sailthru by Marigold vs Listrak](https://www.g2.com/compare/listrak-vs-sailthru-by-marigold) - [Sailthru by Marigold vs Iterable](https://www.g2.com/compare/iterable-vs-sailthru-by-marigold) - [Sailthru by Marigold vs GetResponse](https://www.g2.com/compare/getresponse-vs-sailthru-by-marigold) ### 8. [Listrak](https://www.g2.com/products/listrak/reviews) By Listrak **Average Rating:** 4.5/5 **Total Reviews:** 305 Listrak is the person-first marketing automation platform that seamlessly integrates data, identity, and cross-channel messaging to power hyper-personalized customer experiences. Built for leading retailers and brands, Listrak drives measurable customer growth, maximizes efficiency, and delivers exceptional revenue results across email, SMS, push, web, and beyond. Reviewers say compared to Oracle Responsys, Listrak is: - Better at support - Easier to set up - Easier to admin Categories in common with Oracle Responsys: [Mobile Marketing](https://www.g2.com/categories/mobile-marketing), [Marketing Automation](https://www.g2.com/categories/marketing-automation) **Compare:** [Oracle Responsys vs Listrak](https://www.g2.com/compare/listrak-vs-oracle-responsys) **Compare Listrak with other alternatives:** - [Listrak vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-listrak) - [Listrak vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-listrak) - [Listrak vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/listrak-vs-sap-engagement-cloud-formerly-sap-emarsys) - [Listrak vs Braze](https://www.g2.com/compare/braze-vs-listrak) - [Listrak vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-listrak) - [Listrak vs Adobe Campaign](https://www.g2.com/compare/adobe-campaign-vs-listrak) - [Listrak vs Sailthru by Marigold](https://www.g2.com/compare/listrak-vs-sailthru-by-marigold) - [Listrak vs Iterable](https://www.g2.com/compare/iterable-vs-listrak) - [Listrak vs GetResponse](https://www.g2.com/compare/getresponse-vs-listrak) ### 9. [Iterable](https://www.g2.com/products/iterable/reviews) By Iterable **Average Rating:** 4.4/5 **Total Reviews:** 825 Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints, and test strategies at scale without engineering support. Reviewers say compared to Oracle Responsys, Iterable is: - Better at support - Easier to set up - Easier to admin Categories in common with Oracle Responsys: [Push Notification](https://www.g2.com/categories/push-notification), [Mobile Marketing](https://www.g2.com/categories/mobile-marketing), [Marketing Automation](https://www.g2.com/categories/marketing-automation) **Compare:** [Oracle Responsys vs Iterable](https://www.g2.com/compare/iterable-vs-oracle-responsys) **Compare Iterable with other alternatives:** - [Iterable vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-iterable) - [Iterable vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-iterable) - [Iterable vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/iterable-vs-sap-engagement-cloud-formerly-sap-emarsys) - [Iterable vs Braze](https://www.g2.com/compare/braze-vs-iterable) - [Iterable vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-iterable) - [Iterable vs Adobe Campaign](https://www.g2.com/compare/adobe-campaign-vs-iterable) - [Iterable vs Sailthru by Marigold](https://www.g2.com/compare/iterable-vs-sailthru-by-marigold) - [Iterable vs Listrak](https://www.g2.com/compare/iterable-vs-listrak) - [Iterable vs GetResponse](https://www.g2.com/compare/getresponse-vs-iterable) ### 10. [GetResponse](https://www.g2.com/products/getresponse/reviews) By GetResponse **Average Rating:** 4.3/5 **Total Reviews:** 1,127 GetResponse is the email, automation, and AI platform that helps you grow your business across the channels you own - like email, SMS, landing pages, and popups. From solo founders to scaling ecommerce brands, we make it easier to launch campaigns, drive revenue, and keep customers coming back – all in one affordable, scalable platform. No send limits. No rented reach. Just owned growth that scales Reviewers say compared to Oracle Responsys, GetResponse is: - Easier to set up - Better at support - Easier to admin Categories in common with Oracle Responsys: [Push Notification](https://www.g2.com/categories/push-notification), [Mobile Marketing](https://www.g2.com/categories/mobile-marketing), [Marketing Automation](https://www.g2.com/categories/marketing-automation) **Compare:** [Oracle Responsys vs GetResponse](https://www.g2.com/compare/getresponse-vs-oracle-responsys) **Compare GetResponse with other alternatives:** - [GetResponse vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-getresponse) - [GetResponse vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-getresponse) - [GetResponse vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/getresponse-vs-sap-engagement-cloud-formerly-sap-emarsys) - [GetResponse vs Braze](https://www.g2.com/compare/braze-vs-getresponse) - [GetResponse vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-getresponse) - [GetResponse vs Adobe Campaign](https://www.g2.com/compare/adobe-campaign-vs-getresponse) - [GetResponse vs Sailthru by Marigold](https://www.g2.com/compare/getresponse-vs-sailthru-by-marigold) - [GetResponse vs Listrak](https://www.g2.com/compare/getresponse-vs-listrak) - [GetResponse vs Iterable](https://www.g2.com/compare/getresponse-vs-iterable) --- ## Oracle Responsys Alternatives FAQs ### What are the best alternatives to Oracle Responsys? Top alternatives to Oracle Responsys include [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) with a 4.0-star rating from 4,541 reviews, [Dotdigital](https://www.g2.com/products/dotdigital/reviews) rated 4.4 stars from 1,205 reviews, [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) with 4.2 stars from 625 reviews, [Braze](https://www.g2.com/products/braze/reviews) rated 4.5 stars from 1,683 reviews, and [GetResponse](https://www.g2.com/products/getresponse/reviews) with 4.3 stars from 1,120 reviews. These platforms offer superior ease of administration, better support, more usable interfaces, and easier setup processes than Oracle Responsys. ### How does Oracle Responsys compare to Agentforce Marketing...? According to G2 data, [Oracle Responsys](https://www.g2.com/products/oracle-responsys/reviews) holds an average rating of 3.9/5 from 130 reviews, while [Agentforce Marketing](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) has a slightly higher average rating of 4.0/5 from 4,541 reviews. Agentforce Marketing leads Oracle Responsys across all key dimension scores, including Better at Meeting Requirements (8.2 vs 7.9), More Usable (7.6 vs 6.8), Easier to Set Up (7.3 vs 5.8), Easier to Administer (7.8 vs 6.4), Better at Support (7.7 vs 6.5), and Easier to Do Business With (8.0 vs 7.1), with differences ranging from 0.3 to 1.5 points. User sentiment highlights that Agentforce Marketing excels in ease of use (341 mentions), automation (197 mentions), integrations (183 mentions), and personalization (152 mentions), whereas Oracle Responsys is praised for ease of use (5 mentions), easy setup (4 mentions), and flexibility (3 mentions). However, Oracle Responsys users report issues with poor user experience, complex setup, and expensive pricing, while Agentforce Marketing users note a steep learning curve and complexity but appreciate its robust automation and integration capabilities. Overall, [Agentforce Marketing](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) demonstrates stronger usability, setup, administration, and support metrics, supported by a significantly larger review base, indicating a more mature and widely adopted platform compared to [Oracle Responsys](https://www.g2.com/products/oracle-responsys/reviews). ### What features do alternatives offer that Oracle Responsys does not? Oracle Responsys lacks a modern, intuitive user interface and has a steep learning curve requiring technical expertise for setup and advanced use. It also has limited real-time data refresh and less comprehensive reporting and analytics capabilities compared to alternatives. Additionally, it does not natively support advanced AI-driven content creation and multi-channel campaign orchestration with ease. ### Which Marketing Automation tools do reviewers recommend instead of Oracle Responsys? Reviewers recommend [Agentforce Marketing](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) for its powerful AI capabilities, seamless Salesforce integration, and robust journey builder that simplifies complex campaigns. [Dotdigital](https://www.g2.com/products/dotdigital/reviews) is praised for its intuitive drag-and-drop automation, strong GDPR compliance, and excellent customer support. [SAP Engagement Cloud](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) is favored for its comprehensive omnichannel automation, AI-driven personalization, and easy-to-use interface. [Braze](https://www.g2.com/products/braze/reviews) stands out for its intuitive canvas journey builder, real-time data integration, and AI-powered personalization features. [GetResponse](https://www.g2.com/products/getresponse/reviews) is recommended for its all-in-one marketing platform combining email, automation, landing pages, and webinars with user-friendly workflows and strong deliverability. These tools provide more modern, flexible, and user-friendly experiences compared to Oracle Responsys, especially for teams seeking faster deployment and less technical overhead. ### Why do users choose Agentforce Marketing... over Oracle Responsys? Users choose [Agentforce Marketing](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) over [Oracle Responsys](https://www.g2.com/products/oracle-responsys/reviews) primarily for its superior ease of use, scalability, and seamless integration with Salesforce products, as reflected in its 7.3 vs 5.8 score for Easier to Set Up and 7.8 vs 6.4 for Easier to Administer. Agentforce Marketing's robust automation features, advanced personalization capabilities, and comprehensive journey building tools enable users to create highly tailored campaigns efficiently, supported by 197 mentions of automation and 152 mentions of personalization. Additionally, Agentforce Marketing's integration with Salesforce CRM and Data Cloud facilitates real-time data synchronization and unified customer profiles, enhancing marketing precision and campaign effectiveness. Users also value the platform's extensive analytics and reporting features, which aid in data-driven decision-making. Despite a noted steep learning curve (218 mentions), users find the investment worthwhile due to the platform's ability to accelerate campaign execution and improve marketing outcomes. Cost considerations are acknowledged, with Agentforce Marketing being described as expensive (138 mentions), but users justify this by the platform's comprehensive feature set and strong support ecosystem. The platform's scalability and flexibility make it particularly attractive for enterprises seeking advanced, data-driven marketing solutions integrated within the Salesforce ecosystem. ## Explore Articles - [Best cloud-based API development solutions](https://www.g2.com/discussions/best-cloud-based-api-development-solutions) - [Which anti-money laundering tool is best for small businesses](https://www.g2.com/discussions/which-anti-money-laundering-tool-is-best-for-small-businesses) - [Best-rated fleet management system for corporate fleets](https://www.g2.com/discussions/best-rated-fleet-management-system-for-corporate-fleets) - [Top-rated HCM platforms for talent management](https://www.g2.com/discussions/what-are-the-top-rated-hcm-platforms-for-talent-management) - [What is the most affordable task management software for SMBs?](https://www.g2.com/discussions/what-is-the-most-affordable-task-management-software-for-smbs) - [What are the best secure data room solutions for due diligence?](https://www.g2.com/discussions/what-are-the-best-secure-data-room-solutions-for-due-diligence) ## Spotlight Categories - [Contract Lifecycle Management (CLM) Software](https://www.g2.com/categories/contract-lifecycle-management-clm) - [Electronic Data Interchange (EDI) Software](https://www.g2.com/categories/electronic-data-interchange-edi) - [Accounts Payable Automation Software](https://www.g2.com/categories/ap-automation)