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At a Glance
Market Segments
Mid-Market (52.8% of reviews)
Small-Business (64.8% of reviews)
Entry-Level Pricing
$75.00 Per Month
Free
CleverTap
Star Rating
(632)4.6 out of 5
Market Segments
Mid-Market (52.8% of reviews)
Pros & Cons
Entry-Level Pricing
$75.00 Per Month
Free Trial is available
Browse all 3 pricing plansOneSignal
Star Rating
(1,100)4.7 out of 5
Market Segments
Small-Business (64.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that CleverTap excels in its Audience Segmentation capabilities, scoring 9.2, which allows for highly targeted marketing campaigns. In contrast, OneSignal's score of 8.8 indicates it may not offer the same level of granularity in segmentation.
- Reviewers mention that CleverTap's Triggered Notifications feature, rated at 9.3, is particularly effective for engaging users at the right moment, while OneSignal's score of 8.9 suggests it may not be as robust in this area.
- G2 users highlight CleverTap's superior A/B Testing functionality with a score of 9.1, which allows for more effective optimization of campaigns compared to OneSignal's score of 8.6, indicating a less comprehensive testing framework.
- Users on G2 appreciate CleverTap's Building and Personalizing Emails feature, scoring 9.0, which provides a more user-friendly experience for creating tailored email campaigns, whereas OneSignal's score of 8.6 suggests it may lack some advanced personalization options.
- Reviewers mention that CleverTap's Quality of Support is rated at 9.0, indicating a strong customer service experience, while OneSignal matches this score, but users report that CleverTap's support is more responsive and helpful based on their experiences.
- Users say that CleverTap's Product Direction score of 9.6 reflects a strong commitment to innovation and user feedback, while OneSignal's score of 9.0, although positive, suggests it may not be as proactive in evolving its features based on user needs.
Pricing
Entry-Level Pricing
CleverTap
Essentials
$75.00
Per Month
Get started with the fundamentals of engagement to drive meaningful customer interactions
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize
OneSignal
Free
Free
Start with OneSignal's Free Plan which offers powerful messaging with an easy setup.
- 10,000 free monthly email sends
- Unlimited mobile push sends
- In-App messaging
Free Trial
CleverTap
Free Trial is available
OneSignal
Free Trial is available
Ratings
Meets Requirements
8.8
529
9.1
640
Ease of Use
8.9
531
9.3
923
Ease of Setup
8.5
317
8.9
544
Ease of Admin
9.0
244
9.0
376
Quality of Support
9.0
521
9.0
592
Has the product been a good partner in doing business?
9.2
243
9.1
352
Product Direction (% positive)
9.5
513
9.0
621
Features by Category
Email Marketing
9.0
168
8.6
98
8.9
161
8.9
96
8.9
160
8.8
95
8.8
148
8.5
90
Online Marketing
8.1
129
Feature Not Available
8.7
155
8.7
95
9.1
163
8.6
98
9.1
155
9.1
95
8.2
133
Feature Not Available
Lead Management
8.9
139
Feature Not Available
8.6
138
8.5
90
9.2
169
9.2
96
8.4
123
Feature Not Available
8.6
136
8.7
91
8.6
147
8.5
92
8.6
139
8.7
95
8.7
136
8.4
85
Campaign Management
8.8
147
Feature Not Available
8.1
136
Feature Not Available
8.1
130
Feature Not Available
7.8
124
Feature Not Available
Social
Feature Not Available
Feature Not Available
7.9
130
8.3
88
7.9
135
Feature Not Available
7.7
128
Feature Not Available
8.0
134
Feature Not Available
Reporting & Analytics
8.9
162
8.6
101
8.4
150
8.5
88
8.4
147
8.0
87
8.5
141
8.1
85
7.3
122
Feature Not Available
Platform
8.7
154
8.6
97
8.7
136
8.5
91
9.2
152
8.3
100
8.3
122
8.1
61
8.6
128
8.2
63
8.8
142
8.9
100
8.5
121
8.0
85
Agentic AI - Marketing Automation
7.1
8
7.3
5
7.7
8
8.0
5
7.7
8
8.3
5
7.5
8
8.0
5
7.5
8
7.3
5
7.1
8
8.0
5
Integration
8.6
157
8.2
91
8.5
149
8.6
99
8.2
136
8.1
89
User Identification
8.6
196
Not enough data
9.1
211
Not enough data
8.6
183
Not enough data
Tracking & Reporting
9.2
203
Not enough data
9.0
199
Not enough data
8.6
179
Not enough data
8.8
208
Not enough data
8.8
185
Not enough data
9.1
190
Not enough data
Metrics
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Not enough data
Campaigns
9.0
240
8.9
465
9.3
253
9.1
455
8.9
240
8.6
411
9.2
257
8.7
459
9.3
241
8.8
448
Analytics
8.9
250
8.6
443
8.8
237
8.4
439
Optimization
8.9
238
8.4
387
9.0
245
8.6
424
9.0
235
8.8
432
8.7
217
8.7
423
Agentic AI - Push Notification
6.7
7
7.0
14
7.4
7
7.1
14
6.9
7
6.9
14
Segmentation
9.4
70
Not enough data
9.5
67
Not enough data
Targeting
9.4
66
Not enough data
9.3
66
Not enough data
Triggered Content
9.3
59
Not enough data
9.3
65
Not enough data
9.4
66
Not enough data
Personalized Content
9.2
59
Not enough data
8.5
59
Not enough data
9.0
57
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
9.1
34
Not enough data
Feature Not Available
Not enough data
9.1
34
Not enough data
Feature Not Available
Not enough data
8.1
32
Not enough data
8.5
33
Not enough data
9.0
35
Not enough data
9.0
31
SMS Platform
Not enough data
8.8
33
Not enough data
8.7
33
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
30
Not enough data
9.1
34
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.6
162
Not enough data
8.6
156
Not enough data
8.9
151
Not enough data
8.8
138
Not enough data
8.8
140
Not enough data
Agentic AI - Customer Journey Mapping
8.3
7
Not enough data
Messaging Channels
Not enough data
8.0
81
Not enough data
8.7
94
Not enough data
7.2
69
Not enough data
Feature Not Available
Administration
Not enough data
9.2
119
Not enough data
9.2
122
Not enough data
9.0
122
Not enough data
8.9
118
WhatsApp Messaging - WhatsApp Marketing
8.5
27
Not enough data
8.7
29
Not enough data
8.1
28
Not enough data
8.9
29
Not enough data
8.4
29
Not enough data
8.5
29
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.3
27
Not enough data
8.7
28
Not enough data
8.1
26
Not enough data
8.7
28
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
8.6
193
8.6
96
8.9
229
|
Verified
8.7
170
|
Verified
8.7
178
8.2
142
8.9
177
8.3
151
Campaigns
8.5
190
|
Verified
8.7
147
|
Verified
9.3
237
|
Verified
9.4
193
|
Verified
8.8
188
8.1
79
8.2
152
Feature Not Available
9.1
178
8.4
138
9.3
192
8.8
181
Engagement
8.6
166
8.3
135
Platform
8.8
201
8.9
148
8.8
197
|
Verified
9.0
156
|
Verified
8.6
174
8.7
141
Agentic AI - Mobile Marketing
8.5
11
Not enough data
8.0
11
Not enough data
7.7
11
Not enough data
8.0
11
Not enough data
7.6
11
Not enough data
7.9
11
Not enough data
Marketing Operations
8.4
217
|
Verified
Not enough data
8.8
246
|
Verified
Not enough data
8.8
252
|
Verified
Not enough data
9.1
237
|
Verified
Not enough data
8.1
101
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.9
259
|
Verified
Not enough data
8.7
262
|
Verified
Not enough data
8.7
238
|
Verified
Not enough data
8.8
231
|
Verified
Not enough data
8.6
222
|
Verified
Not enough data
8.5
175
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.7
8
Not enough data
7.3
8
Not enough data
7.4
7
Not enough data
Metrics
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Not enough data
Variation Testing
9.1
123
Not enough data
8.4
101
Not enough data
8.9
103
Not enough data
9.0
117
Not enough data
9.0
37
Not enough data
9.1
107
Not enough data
Reporting
9.2
139
Not enough data
9.0
137
Not enough data
Personalization
9.0
123
Not enough data
9.1
121
Not enough data
9.2
105
Not enough data
Administration
8.8
131
Not enough data
8.5
46
Not enough data
8.9
137
Not enough data
9.1
141
Not enough data
Categories
Categories
Shared Categories
CleverTap and OneSignal are categorized as Push Notification, Mobile Marketing, and Marketing Automation
Unique Categories
CleverTap is categorized as Marketing Analytics, Mobile App Analytics, Mobile App Optimization, Personalization Engines, Customer Journey Mapping, and WhatsApp Marketing
Reviews
Reviewers' Company Size
CleverTap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OneSignal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
17.0%
Information Technology and Services
6.3%
Internet
5.6%
Entertainment
5.4%
Retail
5.3%
Other
60.4%
Computer Software
13.5%
Information Technology and Services
10.2%
Financial Services
6.3%
Health, Wellness and Fitness
4.6%
Online Media
4.1%
Other
61.3%
Alternatives
Discussions
What is the best way for the gaming industry to leverage pre-login and post-login funnels.
4 Comments
MH
I believe if you're planning to develop a good platform, it's necessary to work with reliable specialists. And I can say that it's not a problem to find them...Read more
How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?
2 Comments
MB
You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first.Read more
Which messaging channels does CleverTap support?
1 Comment
Official Response from CleverTap
CleverTap helps you send personalized marketing messages to users across more than 9 marketing channels, including: email, SMS, push notifications, in-app...Read more
What is OneSignal used for?
3 Comments
VS
Marketing Message, Mail and Notification send to your customer with easy usable tools.Read more
When will you add monitization options?
2 Comments
KH
OneSignal is not a monetization platform/ad network.
But you can generate income with the help of onesignal through other ad networks by sending push...Read more
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