Compare CleverTap and OneSignal 
At a Glance
Market Segments
Mid-Market (52.8% of reviews)
Small-Business (64.8% of reviews)
Entry-Level Pricing
$75.00 Per Month
Free
CleverTap
Star Rating
(642)4.6 out of 5
Market Segments
Mid-Market (52.8% of reviews)
Pros & Cons
Entry-Level Pricing
$75.00 Per Month
Free Trial is available
Browse all 3 pricing plansOneSignal
Star Rating
(1,157)4.7 out of 5
Market Segments
Small-Business (64.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that CleverTap excels in providing a comprehensive multi-channel marketing experience, allowing users to create campaigns across push notifications, SMS, email, and WhatsApp seamlessly. Users appreciate the intuitive interface and robust analytics that make customer engagement feel effortless.
- Users say OneSignal stands out for its ease of setup, particularly for developers. Many find the coding guides clear, making it simple to integrate the SDK into both Android and web applications, which is a significant advantage for those starting new software projects.
- Reviewers mention that CleverTap's dashboard is user-friendly, enabling easy tracking of real-time data and reporting. This feature is particularly praised by users who value quick access to insights for their marketing campaigns.
- According to verified reviews, OneSignal has a strong focus on push notifications, receiving high marks for its effectiveness in instant communication with app users. This capability is highlighted as a key feature for businesses looking to enhance user engagement.
- G2 reviewers note that while CleverTap has a higher overall satisfaction score, OneSignal's recent user feedback indicates a growing user base, particularly among small businesses, which may suggest a more accessible entry point for new users.
- Users highlight that CleverTap's powerful analytics and campaign management tools are game-changing for marketers, making it a preferred choice for mid-market companies looking to level up their marketing strategies.
Pricing
Entry-Level Pricing
CleverTap
Essentials
$75.00
Per Month
Get started with the fundamentals of engagement to drive meaningful customer interactions
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize
OneSignal
Free
Free
Start with OneSignal's Free Plan which offers powerful messaging with an easy setup.
- 10,000 free monthly email sends
- Unlimited mobile push sends
- In-App messaging
Free Trial
CleverTap
Free Trial is available
OneSignal
Free Trial is available
Ratings
Meets Requirements
8.8
538
9.0
645
Ease of Use
8.9
540
9.3
979
Ease of Setup
8.5
326
8.9
550
Ease of Admin
9.0
249
9.0
377
Quality of Support
9.0
529
9.0
596
Has the product been a good partner in doing business?
9.3
247
9.1
353
Product Direction (% positive)
9.5
522
9.0
625
Features by Category
Email Marketing
9.0
168
8.6
99
8.9
161
8.9
97
8.9
159
8.9
96
8.8
147
8.6
91
Online Marketing
8.1
128
Feature Not Available
8.7
154
8.7
96
9.1
163
8.6
99
9.1
155
9.1
96
8.2
132
Feature Not Available
Lead Management
8.9
138
Feature Not Available
8.6
137
8.5
91
9.2
170
9.2
97
8.4
122
Feature Not Available
8.6
135
8.7
92
8.6
146
8.5
93
8.6
139
8.7
96
8.8
136
8.4
86
Campaign Management
8.8
146
Feature Not Available
8.1
135
Feature Not Available
8.1
129
Feature Not Available
7.8
123
Feature Not Available
Social
Feature Not Available
Feature Not Available
7.9
129
8.4
89
7.9
134
Feature Not Available
7.7
127
Feature Not Available
8.0
133
Feature Not Available
Reporting & Analytics
8.9
162
8.7
102
8.4
149
8.6
89
8.4
146
8.1
88
8.5
140
8.1
86
7.4
121
Feature Not Available
Platform
8.7
155
8.6
98
8.7
137
8.5
92
9.2
153
8.3
101
8.3
122
8.2
62
8.6
127
8.2
64
8.8
142
8.9
101
8.5
120
8.0
86
Agentic AI - Marketing Automation
7.1
8
7.3
5
7.7
8
8.0
5
7.7
8
8.3
5
7.5
8
8.0
5
7.5
8
7.3
5
7.1
8
8.0
5
Integration
8.6
158
8.2
92
8.5
150
8.6
100
8.2
135
8.1
90
User Identification
8.6
196
Not enough data
9.1
211
Not enough data
8.6
183
Not enough data
Tracking & Reporting
9.2
203
Not enough data
9.0
199
Not enough data
8.6
179
Not enough data
8.7
209
Not enough data
8.8
185
Not enough data
9.1
190
Not enough data
Metrics
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Not enough data
Campaigns
9.0
239
8.9
465
9.3
253
9.1
455
8.9
240
8.6
411
9.2
257
8.8
461
9.3
241
8.8
449
Analytics
8.9
250
8.5
445
8.8
237
8.4
439
Optimization
8.9
239
8.4
387
9.0
244
8.6
424
9.0
236
8.8
432
8.7
217
8.7
425
Agentic AI - Push Notification
6.7
7
7.0
14
7.4
7
7.1
14
6.9
7
6.9
14
Segmentation
9.4
70
Not enough data
9.5
67
Not enough data
Targeting
9.5
67
Not enough data
9.3
66
Not enough data
Triggered Content
9.3
58
Not enough data
9.4
65
Not enough data
9.4
66
Not enough data
Personalized Content
9.2
59
Not enough data
8.5
58
Not enough data
9.0
56
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
9.1
35
Not enough data
Feature Not Available
Not enough data
9.1
35
Not enough data
Feature Not Available
Not enough data
8.2
33
Not enough data
8.5
34
Not enough data
8.9
36
Not enough data
9.1
32
SMS Platform
Not enough data
8.9
34
Not enough data
8.8
34
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
31
Not enough data
9.1
35
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.6
162
Not enough data
8.6
157
Not enough data
8.9
151
Not enough data
8.8
137
Not enough data
8.8
140
Not enough data
Agentic AI - Customer Journey Mapping
8.3
7
Not enough data
Messaging Channels
Not enough data
8.0
82
Not enough data
8.7
95
Not enough data
7.2
70
Not enough data
Feature Not Available
Administration
Not enough data
9.2
120
Not enough data
9.2
123
Not enough data
9.0
124
Not enough data
8.9
119
WhatsApp Messaging - WhatsApp Marketing
8.5
26
Not enough data
8.7
29
Not enough data
8.1
27
Not enough data
8.9
28
Not enough data
8.5
29
Not enough data
8.5
28
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.3
27
Not enough data
8.7
27
Not enough data
8.2
25
Not enough data
8.7
27
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
8.6
193
8.7
97
8.9
232
|
Verified
8.7
170
|
Verified
8.7
177
8.2
142
8.9
178
8.3
151
Campaigns
8.5
190
|
Verified
8.7
147
|
Verified
9.3
242
|
Verified
9.5
194
|
Verified
8.8
188
8.1
80
8.3
152
Feature Not Available
9.1
180
8.4
138
9.3
195
8.8
181
Engagement
8.6
165
8.2
135
Platform
8.8
202
8.9
148
8.9
197
|
Verified
9.0
156
|
Verified
8.6
173
8.7
141
Agentic AI - Mobile Marketing
8.3
12
Not enough data
8.2
12
Not enough data
7.7
11
Not enough data
8.2
12
Not enough data
7.8
12
Not enough data
8.1
12
Not enough data
Marketing Operations
8.4
216
|
Verified
Not enough data
8.8
246
|
Verified
Not enough data
8.8
252
|
Verified
Not enough data
9.1
236
|
Verified
Not enough data
8.1
100
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.9
258
|
Verified
Not enough data
8.7
263
|
Verified
Not enough data
8.7
237
|
Verified
Not enough data
8.8
231
|
Verified
Not enough data
8.6
221
|
Verified
Not enough data
8.5
174
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.7
8
Not enough data
7.3
8
Not enough data
7.4
7
Not enough data
Metrics
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Not enough data
Variation Testing
9.1
123
Not enough data
8.4
101
Not enough data
8.9
103
Not enough data
9.0
117
Not enough data
9.0
37
Not enough data
9.1
107
Not enough data
Reporting
9.2
139
Not enough data
9.0
137
Not enough data
Personalization
9.0
123
Not enough data
9.1
121
Not enough data
9.2
105
Not enough data
Administration
8.8
131
Not enough data
8.5
46
Not enough data
8.9
137
Not enough data
9.1
141
Not enough data
Categories
Categories
Shared Categories
CleverTap and OneSignal are categorized as Push Notification, Mobile Marketing, and Marketing Automation
Unique Categories
CleverTap is categorized as Marketing Analytics, Mobile App Analytics, Mobile App Optimization, Personalization Engines, Customer Journey Mapping, and WhatsApp Marketing
Reviews
Reviewers' Company Size
CleverTap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OneSignal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
16.7%
Information Technology and Services
6.2%
Internet
5.7%
Entertainment
5.4%
Retail
5.4%
Other
60.7%
Computer Software
13.2%
Information Technology and Services
10.4%
Financial Services
6.2%
Health, Wellness and Fitness
4.6%
Computer Games
4.0%
Other
61.7%
Discussions
What is the best way for the gaming industry to leverage pre-login and post-login funnels.
5 Comments
MH
I believe if you're planning to develop a good platform, it's necessary to work with reliable specialists. And I can say that it's not a problem to find them...Read more
How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?
2 Comments
MB
You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first.Read more
Which messaging channels does CleverTap support?
1 Comment
Official Response from CleverTap
CleverTap helps you send personalized marketing messages to users across more than 9 marketing channels, including: email, SMS, push notifications, in-app...Read more
What is OneSignal used for?
3 Comments
VS
Marketing Message, Mail and Notification send to your customer with easy usable tools.Read more
When will you add monitization options?
2 Comments
KH
OneSignal is not a monetization platform/ad network.
But you can generate income with the help of onesignal through other ad networks by sending push...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
