# CleverTap vs OneSignal Comparison
---
## AI Generated Summary
- **G2 reviewers report** that CleverTap excels in its **segmentation** and **real-time engagement** capabilities, allowing users to create highly targeted cohorts based on behavior and lifecycle stages. This feature is particularly praised for enhancing personalized communication, making it a strong choice for businesses focused on user engagement.
- **Users say** OneSignal's **free plan** is a standout feature, offering a user-friendly experience that appeals to small businesses. Many find it easy to get started, with minimal effort required to set up and run campaigns, making it an attractive option for those with budget constraints.
- **Reviewers mention** that CleverTap's **journeys feature** helps ensure consistent and well-timed communication across multiple channels. This capability is highlighted as a significant advantage for businesses looking to maintain engagement with their user base effectively.
- **According to verified reviews** , OneSignal is noted for its **intuitive interface** , which allows users to quickly discover and utilize its features. This ease of use is frequently mentioned as a key reason for user satisfaction, especially for those new to mobile marketing.
- **G2 reviewers highlight** that CleverTap's **analytics and campaign configuration** tools are robust, enabling users to manage their marketing efforts on-the-go. This flexibility is particularly beneficial for teams that need to adapt their strategies quickly based on real-time data.
- **Users report** that while CleverTap has a higher overall satisfaction score, OneSignal's **push notification capabilities** are highly rated, with users appreciating the effectiveness of their notifications in driving user engagement. This makes OneSignal a strong contender for businesses prioritizing push notifications.



| | CleverTap | OneSignal | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 666 | 1,212 | 
| **Largest Market Segment** | Mid-Market (53.2% of reviews) | Small-Business (65.0% of reviews) | 
| **Entry Level Price** | $75.00 Per Month | Free | 

---
## Top Pros & Cons

### CleverTap

Pros:
- Analytics (45 reviews)
- Customer Support (45 reviews)

Cons:
- Learning Curve (29 reviews)
- Missing Features (16 reviews)

### OneSignal

Pros:
- Ease of Use (143 reviews)
- Notifications (114 reviews)

Cons:
- Missing Features (33 reviews)
- Learning Curve (30 reviews)

---
## Ratings Comparison
| Rating | CleverTap | OneSignal | 
|---|---|---|
  | **Meets Requirements** | 8.8 (556 reviews) | 9.0 (646 reviews) | 
  | **Ease of Use** | 8.9 (559 reviews) | 9.3 (1034 reviews) | 
  | **Ease of Setup** | 8.5 (345 reviews) | 8.9 (551 reviews) | 
  | **Ease of Admin** | 9.0 (250 reviews) | 9.0 (376 reviews) | 
  | **Quality of Support** | 9.0 (547 reviews) | 9.0 (597 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (248 reviews) | 9.1 (352 reviews) | 
  | **Product Direction (% positive)** | 9.5 (540 reviews) | 9.0 (626 reviews) | 

---
## Pricing

### CleverTap

#### Entry-Level Pricing

Plan: Essentials

Price: $75.00 Per Month

Description: Get started with the fundamentals of engagement to drive meaningful customer interactions

Key Features:
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize

[Browse all 3 editions](https://www.g2.com/products/clevertap/pricing)

#### Free Trial

Yes

### OneSignal

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: Start with OneSignal's Free Plan which offers powerful messaging with an easy setup.

Key Features:
- 10,000 free monthly email sends
- Unlimited mobile push sends
- In-App messaging

[Browse all 4 editions](https://www.g2.com/products/onesignal/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 8.4/10 | 221 |
| **OneSignal** | 8.5/10 | 148 |

#### Email Marketing

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Building and Personalizing Emails** | 9.0 (174 reviews) | 8.6 (98 reviews) | 
| **Sending Outbound Emails** | 8.9 (167 reviews) | 8.9 (96 reviews) | 
| **Manage Email Deliverability** | 8.9 (162 reviews) | 8.8 (95 reviews) | 
| **Automated Email Responses** | 8.8 (151 reviews) | 8.5 (90 reviews) | 

#### Online Marketing

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Landing Pages and Forms** | 8.1 (130 reviews) | Feature Not Available | 
| **Dynamic Content** | 8.7 (157 reviews) | 8.7 (95 reviews) | 
| **A/B Testing** | 9.1 (169 reviews) | 8.6 (98 reviews) | 
| **Mobile Optimized** | 9.1 (157 reviews) | 9.1 (95 reviews) | 
| **Search Tracking and Optimization** | 8.2 (134 reviews) | Feature Not Available | 

#### Lead Management

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Marketing Lead Database** | 8.9 (140 reviews) | Feature Not Available | 
| **Data Quality Management** | 8.6 (139 reviews) | 8.5 (90 reviews) | 
| **Segmentation** | 9.2 (176 reviews) | 9.2 (96 reviews) | 
| **Lead Scoring and Grading** | 8.4 (123 reviews) | Feature Not Available | 
| **Lead Nurturing** | 8.6 (137 reviews) | 8.7 (91 reviews) | 
| **Online Behavior Tracking** | 8.6 (150 reviews) | 8.5 (92 reviews) | 
| **Automated Alerts and Tasks** | 8.6 (142 reviews) | 8.7 (95 reviews) | 
| **CRM Lead Integration** | 8.8 (138 reviews) | 8.4 (85 reviews) | 

#### Campaign Management

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Program Management** | 8.8 (149 reviews) | Feature Not Available | 
| **Event / Webinar Marketing** | 8.1 (137 reviews) | Feature Not Available | 
| **Calendaring** | 8.1 (130 reviews) | Feature Not Available | 
| **Budgeting** | 7.8 (125 reviews) | Feature Not Available | 

#### Social

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Social Sharing** | 7.9 (130 reviews) | 8.3 (88 reviews) | 
| **Social Campaigns** | 7.9 (135 reviews) | Feature Not Available | 
| **Social Media Engagement** | 7.7 (128 reviews) | Feature Not Available | 
| **Social Media Advertising** | 8.0 (134 reviews) | Feature Not Available | 

#### Reporting & Analytics

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Basic Reporting** | 9.0 (165 reviews) | 8.6 (101 reviews) | 
| **Web Analytics** | 8.4 (151 reviews) | 8.5 (88 reviews) | 
| **ROI Analytics** | 8.4 (148 reviews) | 8.1 (87 reviews) | 
| **Revenue Analytics** | 8.5 (142 reviews) | 8.1 (85 reviews) | 
| **SEO / Keyword Analytics** | 7.3 (122 reviews) | Feature Not Available | 

#### Platform

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Customization ** | 8.6 (159 reviews) | 8.6 (97 reviews) | 
| **Workflow Capability** | 8.7 (140 reviews) | 8.5 (91 reviews) | 
| **User, Role, and Access Management** | 9.2 (156 reviews) | 8.3 (100 reviews) | 
| **Internationalization** | 8.3 (122 reviews) | 8.2 (61 reviews) | 
| **Sandbox / Test Environments** | 8.6 (130 reviews) | 8.2 (63 reviews) | 
| **Performance and Reliability** | 8.7 (145 reviews) | 8.9 (100 reviews) | 
| **Output Document Generation** | 8.5 (123 reviews) | 8.0 (85 reviews) | 

#### Agentic AI - Marketing Automation

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (9 reviews) | Not enough data | 
| **Multi-step Planning** | 7.8 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 7.6 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 7.6 (9 reviews) | Not enough data | 
| **Decision Making** | 7.2 (9 reviews) | Not enough data | 

#### Integration

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Data Import & Export Tools** | 8.6 (163 reviews) | 8.2 (91 reviews) | 
| **Integration APIs** | 8.5 (155 reviews) | 8.6 (99 reviews) | 
| **Breadth of Partner Applications** | 8.2 (138 reviews) | 8.1 (89 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 9.0/10 | 249 |
| **OneSignal** | N/A | N/A |

#### User Identification

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Demographics** | 8.6 (197 reviews) | Not enough data | 
| **User Segmentation** | 9.2 (212 reviews) | Not enough data | 
| **Geolocation** | 8.6 (183 reviews) | Not enough data | 

#### Tracking & Reporting

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Custom Event Tracking** | 9.2 (204 reviews) | Not enough data | 
| **Real-Time Insights** | 9.0 (201 reviews) | Not enough data | 
| **Attribution** | 8.7 (181 reviews) | Not enough data | 
| **Dashboard** | 8.8 (211 reviews) | Not enough data | 
| **User Path Tracking** | 8.8 (187 reviews) | Not enough data | 
| **User Activity History** | 9.1 (192 reviews) | Not enough data | 

#### Metrics

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Engagement** | 9.1 (165 reviews) | Not enough data | 
| **Exit Tracking** | 9.0 (94 reviews) | Not enough data | 
| **Retention** | 9.0 (157 reviews) | Not enough data | 
| **Return** | 9.0 (140 reviews) | Not enough data | 
| **Conversions** | 9.1 (161 reviews) | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 8.5/10 | 285 |
| **OneSignal** | 8.3/10 | 555 |

#### Campaigns

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Customize** | 9.0 (241 reviews) | 8.9 (464 reviews) | 
| **Scheduling** | 9.3 (256 reviews) | 9.1 (455 reviews) | 
| **Retarget** | 8.9 (241 reviews) | 8.6 (410 reviews) | 
| **Segmentation** | 9.2 (261 reviews) | 8.8 (460 reviews) | 
| **Triggered Notifications** | 9.3 (244 reviews) | 8.8 (448 reviews) | 

#### Analytics

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Campaign Performance** | 8.9 (253 reviews) | 8.5 (444 reviews) | 
| **Audience Insights** | 8.8 (238 reviews) | 8.3 (438 reviews) | 

#### Optimization

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **A/B Testing** | 8.9 (241 reviews) | 8.4 (385 reviews) | 
| **Personalization** | 9.0 (246 reviews) | 8.6 (424 reviews) | 
| **Rich Notifications** | 9.0 (238 reviews) | 8.8 (431 reviews) | 
| **Integrations** | 8.7 (218 reviews) | 8.7 (423 reviews) | 

#### Agentic AI - Push Notification

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (8 reviews) | 6.8 (13 reviews) | 
| **Adaptive Learning** | 7.1 (8 reviews) | 7.1 (13 reviews) | 
| **Proactive Assistance** | 6.7 (8 reviews) | 6.8 (13 reviews) | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 9.3/10 | 87 |
| **OneSignal** | N/A | N/A |

#### Segmentation

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **A/B Testing** | 9.4 (71 reviews) | Not enough data | 
| **Customer Profiles** | 9.5 (69 reviews) | Not enough data | 

#### Targeting

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Behavioral Targeting** | 9.5 (67 reviews) | Not enough data | 
| **Contextual Targeting** | 9.4 (67 reviews) | Not enough data | 

#### Triggered Content

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Geofencing** | 9.3 (58 reviews) | Not enough data | 
| **Triggered Emails** | 9.4 (68 reviews) | Not enough data | 
| **Triggered Messages** | 9.4 (68 reviews) | Not enough data | 

#### Personalized Content

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Recommendation Engine** | 9.2 (60 reviews) | Not enough data | 
| **Personalized Discounts** | 8.5 (59 reviews) | Not enough data | 
| **Website Personalization** | 9.0 (56 reviews) | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | N/A | N/A |
| **OneSignal** | 8.8/10 | 46 |

#### Text Messaging

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Bulk SMS** | Not enough data | 9.1 (34 reviews) | 
| **Two-Way Text Messaging** | Not enough data | Feature Not Available | 
| **Text Scheduler** | Not enough data | 9.1 (34 reviews) | 
| **Automatic Replies** | Not enough data | Feature Not Available | 
| **Automatic URL Shortening** | Not enough data | 8.1 (32 reviews) | 
| **MMS Marketing** | Not enough data | 8.5 (33 reviews) | 
| **Personalization** | Not enough data | 8.9 (35 reviews) | 
| **Transactional SMS** | Not enough data | 9.0 (31 reviews) | 

#### SMS Platform

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Reporting** | Not enough data | 8.8 (33 reviews) | 
| **Automation** | Not enough data | 8.7 (33 reviews) | 
| **White Label** | Not enough data | Feature Not Available | 
| **Text-to-Landline** | Not enough data | Feature Not Available | 
| **Short Codes** | Not enough data | 8.5 (30 reviews) | 
| **API Integration** | Not enough data | 9.1 (34 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### AI Automation - SMS Marketing

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

#### AI Content Generation - SMS Marketing

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 8.7/10 | 193 |
| **OneSignal** | N/A | N/A |

#### Platform Basics

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Templates** | 8.6 (162 reviews) | Not enough data | 
| **Exporting** | 8.6 (157 reviews) | Not enough data | 
| **Multi-user Access and Collaboration** | 8.9 (152 reviews) | Not enough data | 
| **Multiple Personas** | 8.8 (137 reviews) | Not enough data | 
| **Data Analytics ** | 8.8 (141 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (7 reviews) | Not enough data | 

### Proactive Notification

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | N/A | N/A |
| **OneSignal** | 8.6/10 | 147 |

#### Messaging Channels

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **SMS Messaging** | Not enough data | 8.0 (82 reviews) | 
| **Email** | Not enough data | 8.7 (95 reviews) | 
| **Voice Messaging** | Not enough data | 7.2 (70 reviews) | 
| **Two way messaging** | Not enough data | Feature Not Available | 

#### Administration

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Scheduling** | Not enough data | 9.2 (120 reviews) | 
| **Triggered Notifications** | Not enough data | 9.2 (123 reviews) | 
| **Segmentation** | Not enough data | 9.0 (124 reviews) | 
| **Integrations** | Not enough data | 8.9 (119 reviews) | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 8.5/10 | 34 |
| **OneSignal** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Transactional Messages** | 8.4 (27 reviews) | Not enough data | 
| **Bulk WhatsApp Messaging** | 8.8 (31 reviews) | Not enough data | 
| **Conversational Messaging** | 8.0 (28 reviews) | Not enough data | 
| **Personalization** | 8.9 (29 reviews) | Not enough data | 
| **Promotional Messages** | 8.6 (30 reviews) | Not enough data | 
| **Automated Replies** | 8.6 (29 reviews) | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Segmentation** | 8.4 (29 reviews) | Not enough data | 
| **API Integration** | 8.6 (28 reviews) | Not enough data | 
| **WhatsApp Commerce** | 8.1 (26 reviews) | Not enough data | 
| **Analytics** | 8.7 (28 reviews) | Not enough data | 

### RCS Business Messaging

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | N/A | N/A |
| **OneSignal** | N/A | N/A |

#### Messaging - RCS Business Messaging

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Rich Media** | Not enough data | Not enough data | 
| **Interactive Messages** | Not enough data | Not enough data | 
| **Branded Templates** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **Conversational RCS** | Not enough data | Not enough data | 
| **Transactional RCS** | Not enough data | Not enough data | 
| **Promotional RCS** | Not enough data | Not enough data | 

#### Security / Verification - RCS Business Messaging

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Verified Sender** | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | 
| **Authentication** | Not enough data | Not enough data | 

#### Analytics / Deliverability - RCS Business Messaging

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Read Receipts** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **SMS Fallback** | Not enough data | Not enough data | 

#### AI - RCS Business Messaging

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **AI** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 8.6/10 | 284 |
| **OneSignal** | 8.6/10 | 223 |

#### Analysis

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Application Attribution** | 8.6 (193 reviews) | 8.7 (97 reviews) | 
| **Campaign Analysis** | 8.9 (239 reviews) ✓ Verified | 8.7 (169 reviews) ✓ Verified | 
| **Uninstall Tracking** | 8.7 (180 reviews) | 8.2 (141 reviews) | 
| **Custom Dashboards** | 8.9 (180 reviews) | 8.3 (150 reviews) | 

#### Campaigns

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Proximity Marketing** | 8.5 (189 reviews) ✓ Verified | 8.7 (146 reviews) ✓ Verified | 
| **Push Notifications** | 9.3 (247 reviews) ✓ Verified | 9.4 (193 reviews) ✓ Verified | 
| **Bulk SMS** | 8.8 (190 reviews) | 8.1 (80 reviews) | 
| **Two-Way Text Messaging** | 8.3 (151 reviews) | Feature Not Available | 
| **Email Campaigns** | 9.1 (184 reviews) | 8.4 (137 reviews) | 
| **Audience Segmentation** | 9.3 (204 reviews) | 8.8 (180 reviews) | 

#### Engagement

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Coupons and Promotions** | 8.6 (166 reviews) | 8.2 (134 reviews) | 

#### Platform

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Optimization** | 8.8 (202 reviews) | 8.9 (147 reviews) | 
| **Integrations - Mobile Marketing** | 8.8 (202 reviews) ✓ Verified | 9.0 (155 reviews) ✓ Verified | 
| **Internationalization** | 8.6 (174 reviews) | 8.8 (140 reviews) | 

#### Agentic AI - Mobile Marketing

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (14 reviews) | Not enough data | 
| **Multi-step Planning** | 8.1 (12 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (12 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 8.1 (14 reviews) | Not enough data | 
| **Decision Making** | 8.2 (14 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 8.4/10 | 302 |
| **OneSignal** | N/A | N/A |

#### Marketing Operations

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **ROI Tracking** | 8.4 (218 reviews) ✓ Verified | Not enough data | 
| **Data Collection** | 8.8 (248 reviews) ✓ Verified | Not enough data | 
| **Customer Insights** | 8.8 (255 reviews) ✓ Verified | Not enough data | 
| **Multi-User Access** | 9.0 (238 reviews) ✓ Verified | Not enough data | 
| **Spend Management** | 8.1 (101 reviews) | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | 

#### Campaign Activity

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Campaign Insights** | 8.9 (262 reviews) ✓ Verified | Not enough data | 
| **Reports and Dashboards** | 8.7 (267 reviews) ✓ Verified | Not enough data | 
| **Campaign Stickiness** | 8.6 (239 reviews) ✓ Verified | Not enough data | 
| **Multichannel Tracking** | 8.8 (234 reviews) ✓ Verified | Not enough data | 
| **Brand Optimization** | 8.6 (223 reviews) ✓ Verified | Not enough data | 
| **Predictive Analytics** | 8.5 (176 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 7.1 (8 reviews) | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 9.1/10 | 177 |
| **OneSignal** | N/A | N/A |

#### Metrics

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Engagement** | 9.1 (165 reviews) | Not enough data | 
| **Exit Tracking** | 9.0 (94 reviews) | Not enough data | 
| **Retention** | 9.0 (157 reviews) | Not enough data | 
| **Return** | 9.0 (140 reviews) | Not enough data | 
| **Conversions** | 9.1 (161 reviews) | Not enough data | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 9.0/10 | 172 |
| **OneSignal** | N/A | N/A |

#### Variation Testing

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **A/B Testing** | 9.1 (123 reviews) | Not enough data | 
| **WYSIWYG Editor** | 8.4 (101 reviews) | Not enough data | 
| **Conversion Goal** | 8.9 (103 reviews) | Not enough data | 
| **Percentage of Traffic** | 9.0 (117 reviews) | Not enough data | 
| **Confidence Level** | 9.0 (37 reviews) | Not enough data | 
| **Multivariant Testing** | 9.1 (107 reviews) | Not enough data | 

#### Reporting

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Segmentation** | 9.2 (139 reviews) | Not enough data | 
| **Reports and Dashboards** | 9.0 (137 reviews) | Not enough data | 

#### Personalization

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Standard Targeting** | 9.0 (123 reviews) | Not enough data | 
| **Custom Targeting** | 9.1 (121 reviews) | Not enough data | 
| **Data Segmentation** | 9.2 (105 reviews) | Not enough data | 

#### Administration

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **API / Integrations** | 8.8 (131 reviews) | Not enough data | 
| **QA Testing** | 8.5 (46 reviews) | Not enough data | 
| **Performance and Reliability** | 8.9 (137 reviews) | Not enough data | 
| **User, Role, and Access Management** | 9.1 (141 reviews) | Not enough data | 

---
## Categories
**Shared Categories (3):** [Push Notification Software](https://www.g2.com/categories/push-notification), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to CleverTap (6):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing)

**Unique to OneSignal (3):** [Proactive Notification Software](https://www.g2.com/categories/proactive-notification), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging)


---
## Reviewer Demographics

### By Company Size

| Segment | CleverTap | OneSignal | 
|---|---|---|
| **Small-Business** | 27.9% | 65.0% | 
| **Mid-Market** | 53.2% | 28.2% | 
| **Enterprise** | 18.9% | 6.9% | 

### By Industry

#### CleverTap

- **Financial Services:** 16.9%
- **Information Technology and Services:** 6.2%
- **Internet:** 5.7%
- **Entertainment:** 5.4%
- **Retail:** 5.2%
- **Marketing and Advertising:** 5.0%
- **Health, Wellness and Fitness:** 4.4%
- **Telecommunications:** 3.3%
- **Food & Beverages:** 3.2%
- **Computer Software:** 2.8%
- **Other:** 42.0%

#### OneSignal

- **Computer Software:** 12.6%
- **Information Technology and Services:** 10.0%
- **Financial Services:** 6.0%
- **Health, Wellness and Fitness:** 4.4%
- **Online Media:** 3.9%
- **Computer Games:** 3.9%
- **Entertainment:** 3.7%
- **Marketing and Advertising:** 3.1%
- **Consumer Services:** 2.9%
- **Education Management:** 2.7%
- **Other:** 47.1%

---
## Alternatives

### Alternatives to CleverTap

- [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (569 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (767 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (825 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1413 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.3/5 stars (640 reviews)
- [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (780 reviews)
- [Customer.io](https://www.g2.com/products/customer-io/reviews) — 4.4/5 stars (884 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (774 reviews)

### Alternatives to OneSignal

- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (825 reviews)
- [Customer.io](https://www.g2.com/products/customer-io/reviews) — 4.4/5 stars (884 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1413 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (767 reviews)
- [Pushwoosh](https://www.g2.com/products/pushwoosh/reviews) — 4.4/5 stars (50 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.5/5 stars (1357 reviews)
- [SendPulse](https://www.g2.com/products/sendpulse/reviews) — 4.6/5 stars (716 reviews)
- [PushEngage](https://www.g2.com/products/pushengage/reviews) — 4.6/5 stars (53 reviews)

---
## Top Discussions

### CleverTap

- Title: [What is the best way for the gaming industry to leverage pre-login and post-login funnels.](https://www.g2.com/discussions/51080-what-is-the-best-way-for-the-gaming-industry-to-leverage-pre-login-and-post-login-funnels) — 5 comments, 2 upvotes
  > **Top comment:** "very nice industry"
- Title: [How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?](https://www.g2.com/discussions/how-do-i-track-uninstallers-is-there-a-way-to-find-out-exactly-about-my-uninstaller-base) — 2 comments, 1 upvote
  > **Top comment:** "You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first."
- Title: [Is there a way to have the offer change dynamically pushed out to customers via CleverTap?](https://www.g2.com/discussions/is-there-a-way-to-have-the-offer-change-dynamically-pushed-out-to-customers-via-clevertap) — 1 comment, 1 upvote
  > **Top comment:** "Yes, very much possible. CleverTap can help you serve real-time content based on your offers or user's behavior, through multiple channels of engagement...."
- Title: [How do i make sure that my IGP is continuously shown to the players](https://www.g2.com/discussions/how-do-i-make-sure-that-my-igp-is-continuously-shown-to-the-players) — 1 comment, 1 upvote
  > **Top comment:** "I initially invested a total sum of $95,000 over a period of 18 weeks. My bonus/profit was $170,000, every attempt to make withdrawal failed and I was..."
- Title: [What is the best way to use journeys?](https://www.g2.com/discussions/35497-what-is-the-best-way-to-use-journeys) — 1 comment, 1 upvote
  > **Top comment:** "Catalina, CleverTap Journeys are ideal for engaging users across the lifecycle of your app (including new users). Check this link for few use cases and the..."

### OneSignal

- Title: [What is OneSignal used for?](https://www.g2.com/discussions/what-is-onesignal-used-for) — 4 comments, 4 upvotes
  > **Top comment:** "OneSignal is a customer engagement platform primarily used for sending push notifications, email notifications, and in-app messaging. 

"
- Title: [Is One signal a good push notifications service](https://www.g2.com/discussions/is-one-signal-a-good-push-notifications-service) — 2 comments, 1 upvote
  > **Top comment:** "Yes it is"
- Title: [When will you add monitization options?](https://www.g2.com/discussions/24867-when-will-you-add-monitization-options) — 2 comments, 1 upvote
  > **Top comment:** "in my opinion and experience using one signal, you cant monetize the message itself, but you can direct your users to any monetized website and read..."
- Title: [Easy to use](https://www.g2.com/discussions/onesignal-easy-to-use) — 1 comment, 1 upvote
  > **Top comment:** "Certainly"
- Title: [How can I download a report of the goblad outcomes of my push notifications](https://www.g2.com/discussions/how-can-i-download-a-report-of-the-goblad-outcomes-of-my-push-notifications) — 1 comment, 1 upvote
  > **Top comment:** "you need to update your plan to a paid plan ... then you can export it from the page of the message, below the chart."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/clevertap-vs-onesignal)