Link copied to clipboard # CleverTap vs OneSignal Comparison - What are their main differences? Share [ Export ](/compare/clevertap/onesignal/export.csv) CleverTapOneSignal[+ Add Product](#) Pricing **CleverTap** Free Trial **Free Trial** · Core **Contact Us** · Pro **Contact Us** · Ultimate **OneSignal** Free Trial **Free** · Free **Starting at $19.00** Per Month · Growth **Contact Us** Per Year · Professional **Contact Us** Per Year · Enterprise Show more **Pricing Insights** from reviews Perceived Cost **CleverTap** $$$$$ **OneSignal** $$$$$ Average Discount **CleverTap** 14%6% more **OneSignal** 8% Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **CleverTap** 6 months Based on 100 responses **OneSignal** 6 months Based on 100 responses Return on Investment **CleverTap** 6 months Based on 100 responses **OneSignal** 6 months Based on 100 responses ![CleverTap](https://images.g2crowd.com/uploads/product/hd_favicon/15c9ef7616b710d990e8701018e610fc/clevertap.svg "CleverTap") ![OneSignal](https://images.g2crowd.com/uploads/product/hd_favicon/8673c259241abc89782745e0f4687f64/onesignal.svg "OneSignal") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **CleverTap** [ Analytics (57) ](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499419&qs=pros-and-cons#reviews)[ Customer Support (56) ](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1498249&qs=pros-and-cons#reviews)[ Learning Curve (31) ](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499545&qs=pros-and-cons#reviews)[ Missing Features (22) ](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1500938&qs=pros-and-cons#reviews) **OneSignal** [ Ease of Use (180) ](https://www.g2.com/products/onesignal/reviews?filters%5Bsentiment_snippet%5D=1257118&qs=pros-and-cons#reviews)[ Notifications (141) ](https://www.g2.com/products/onesignal/reviews?filters%5Bsentiment_snippet%5D=1255400&qs=pros-and-cons#reviews)[ Missing Features (44) ](https://www.g2.com/products/onesignal/reviews?filters%5Bsentiment_snippet%5D=1264768&qs=pros-and-cons#reviews)[ Learning Curve (42) ](https://www.g2.com/products/onesignal/reviews?filters%5Bsentiment_snippet%5D=1254482&qs=pros-and-cons#reviews) Integrations **CleverTap** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f5233c4966be094ed2ee71263943d33f/adjust.jpeg "Product Avatar Image") Adjust ](https://www.g2.com/products/adjust/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d78c8cb7e73ef571783c4f48b77461dc/ameyo-by-exotel-cloud-contact-center.png "Product Avatar Image") Ameyo by Exotel Cloud... ](https://www.g2.com/products/ameyo-by-exotel-cloud-contact-center/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d63327b58e9e55cbadb26d04e56bb0eb/amplitude-analytics.png "Product Avatar Image") Amplitude ](https://www.g2.com/products/amplitude-analytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_dc218a7b4e898f9384267cbd98b09aa8/apache-airflow.jpg "Product Avatar Image") Apache Airflow ](https://www.g2.com/products/apache-airflow/reviews)[ View all ](https://www.g2.com/products/clevertap/integrations) **OneSignal** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a7938ffd6497884772dc39786f9e1e2/adobe-analytics.png "Product Avatar Image") Adobe Analytics ](https://www.g2.com/products/adobe-analytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/vendor/image/16173/large_detail_608920083893308ddc761e36c2dba5f0.jpeg "Product Avatar Image") Amplitude Platform ](https://www.g2.com/products/amplitude-platform/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_fbe4e847d30ed83cc981e56b843a0f20/blueshift.png "Product Avatar Image") Blueshift by BlueConic ](https://www.g2.com/products/blueshift/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/vendor/image/45005/large_detail_b8bb77ec3ecac5507db667497714eda3.png "Product Avatar Image") Bubble ](https://www.g2.com/products/broadvoice-bubble/reviews)[ View all ](https://www.g2.com/products/onesignal/integrations) Screenshots **CleverTap** ![CleverTap screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1237457/RenderMax.png) **OneSignal** ![OneSignal screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1372751/G2-media-banner-1.png) **Ratings** from reviews Meets Requirements **CleverTap** **8.7** /10 Based on 642 responses **OneSignal** **9.0** /10 Based on 654 responses Ease of Use **CleverTap** **8.8** /10 Based on 648 responses **OneSignal** **9.3** /10 Based on 1,071 responses Ease of Setup **CleverTap** **8.5** /10 Based on 388 responses **OneSignal** **8.9** /10 Based on 559 responses Ease of Admin **CleverTap** **8.9** /10 Based on 281 responses **OneSignal** **9.0** /10 Based on 379 responses Quality of Support **CleverTap** **8.9** /10 Based on 634 responses **OneSignal** **9.0** /10 Based on 604 responses Has the product been a good partner in doing business? **CleverTap** **9.2** /10 Based on 280 responses **OneSignal** **9.1** /10 Based on 355 responses Product Direction (% positive) **CleverTap** **9.3** /10 Based on 619 responses **OneSignal** **9.0** /10 Based on 633 responses **Features** ratings from reviews Marketing Automation **8.4** /10 Based on 226 responses **8.5** /10 Based on 149 responses Push Notification **8.5** /10 Based on 332 responses **8.3** /10 Based on 562 responses Mobile Marketing **8.6** /10 Based on 342 responses **8.6** /10 Based on 224 responses Uncover more feature rated insights from real users to improve your shopping experience. See it for free Mobile App Analytics **9.0** /10 Based on 250 responses Not enough data Personalization Engines **9.3** /10 Based on 87 responses Not enough data SMS Marketing Not enough data **8.8** /10 Based on 46 responses Customer Journey Mapping **8.7** /10 Based on 195 responses Not enough data Proactive Notification Not enough data **8.6** /10 Based on 147 responses WhatsApp Marketing **8.5** /10 Based on 36 responses Not enough data Marketing Analytics **8.4** /10 Based on 304 responses Not enough data Mobile Analytics **9.1** /10 Based on 178 responses Not enough data Mobile App Optimization **8.8** /10 Based on 212 responses Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 28.1% Mid-Market(51-1000 emp.) 53.3% Enterprise(\> 1000 emp.) 18.6% Small-Business(50 or fewer emp.) 28.1% Mid-Market(51-1000 emp.) 53.3% Enterprise(\> 1000 emp.) 18.6% Small-Business(50 or fewer emp.) 66.0% Mid-Market(51-1000 emp.) 27.3% Enterprise(\> 1000 emp.) 6.7% Small-Business(50 or fewer emp.) 66.0% Mid-Market(51-1000 emp.) 27.3% Enterprise(\> 1000 emp.) 6.7% **Reviewers' Industry** [![CleverTap](https://images.g2crowd.com/uploads/product/hd_favicon/15c9ef7616b710d990e8701018e610fc/clevertap.svg "CleverTap")](https://www.g2.com/products/clevertap/reviews) CleverTap Financial Services 15.8% Internet 6.9% Information Technology and Services 6.5% Marketing and Advertising 5.3% Entertainment 5.0% Other 60.6% [![OneSignal](https://images.g2crowd.com/uploads/product/hd_favicon/8673c259241abc89782745e0f4687f64/onesignal.svg "OneSignal")](https://www.g2.com/products/onesignal/reviews) OneSignal Computer Software 12.4% Information Technology and Services 9.8% Financial Services 5.8% Health, Wellness and Fitness 4.4% Online Media 3.8% Other 63.8% Alternatives **CleverTap Alternatives** ![Netcore Customer Engagement Platform](https://images.g2crowd.com/uploads/product/hd_favicon/cf3a69264b02d10f58ece214fa68a597/netcore-customer-engagement-platform.svg "Netcore Customer Engagement Platform") [ Netcore Customer Engagement... ](/products/netcore-customer-engagement-platform/reviews) ![MoEngage](https://images.g2crowd.com/uploads/product/hd_favicon/bd1c9b522032d3a05f46dab9de39c3a0/moengage.svg "MoEngage") [ MoEngage ](/products/moengage/reviews) ![Braze](https://images.g2crowd.com/uploads/product/hd_favicon/048489136cfe3c3bae96cb6be5abaa04/braze.svg "Braze") [ Braze ](/products/braze/reviews) ![WebEngage](https://images.g2crowd.com/uploads/product/hd_favicon/037a48e05d1db50732f495775864004e/webengage.svg "WebEngage") [ WebEngage ](/products/webengage/reviews) **OneSignal Alternatives** ![MoEngage](https://images.g2crowd.com/uploads/product/hd_favicon/bd1c9b522032d3a05f46dab9de39c3a0/moengage.svg "MoEngage") [ MoEngage ](/products/moengage/reviews) ![Braze](https://images.g2crowd.com/uploads/product/hd_favicon/048489136cfe3c3bae96cb6be5abaa04/braze.svg "Braze") [ Braze ](/products/braze/reviews) ![Customer.io](https://images.g2crowd.com/uploads/product/hd_favicon/796a98b0661c81fd4f6aa01f2c7b5c2a/customer-io.svg "Customer.io") [ Customer.io ](/products/customer-io/reviews) ![Iterable](https://images.g2crowd.com/uploads/product/hd_favicon/1bf77060f8ae9c8d49864d81c92f41d9/iterable.svg "Iterable") [ Iterable ](/products/iterable/reviews) ## CleverTap vs OneSignal FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between CleverTap vs OneSignal? OneSignal stands out for its higher G2 rating and ease of use, while CleverTap is recognized for its advanced analytics and segmentation capabilities. | [CleverTap](https://www.g2.com/products/clevertap/reviews) | [OneSignal](https://www.g2.com/products/onesignal/reviews) | | --- | --- | | 4.6/5 (670 reviews) | 4.7/5 (1228 reviews) | | Mid-Market | Small-Business | | 8.5 | 8.9 | | 9.0 | 9.0 | | Analytics (45 all-time mentions) | Ease of Use | ### How do the pricing models of CleverTap and OneSignal compare? OneSignal is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to CleverTap. - **CleverTap:** Reviewers describe CleverTap's pricing as on par with competitors, with some highlighting its cost-effectiveness and affordability for the features offered. - **OneSignal:** Many reviewers praise OneSignal's generous free tier and the ability to access substantial functionality before paying, making it attractive for budget-conscious teams. - **Switching reasons:** Reviewers mention switching to OneSignal for its free plan and lower entry cost, especially for small businesses and startups. ### What are the best alternatives to CleverTap and OneSignal? The top three alternatives to CleverTap and OneSignal are Braze, Netcore Customer Engagement Platform, and MoEngage. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [CleverTap](https://www.g2.com/products/clevertap/reviews) | 4.6/5 (670 reviews) | Mid-Market | Reviewers describe pricing as on par with competitors and cost-effective for the features offered. | Analytics (45 all-time mentions) | | [OneSignal](https://www.g2.com/products/onesignal/reviews) | 4.7/5 (1228 reviews) | Small-Business | Reviewers highlight a generous free tier and strong value for small teams. | Ease of Use | | [Braze](https://www.g2.com/products/braze/reviews) | 4.5/5 (1689 reviews) | Mid-Market | — | — | | [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) | 4.5/5 (568 reviews) | Mid-Market | — | — | | [MoEngage](https://www.g2.com/products/moengage/reviews) | 4.5/5 (525 reviews) | Mid-Market | — | — | ### Which Mobile Marketing features should I prioritize when comparing CleverTap and OneSignal? Buyers should prioritize segmentation, analytics, automation, campaign management, and ease of use when comparing CleverTap and OneSignal. - **Segmentation:** CleverTap has 29 all-time mentions for segmentation, with reviewers highlighting advanced cohort and behavioral targeting; OneSignal is praised for precise audience targeting and tagging features. - **Analytics:** CleverTap is cited in 45 reviews for analytics, with deep insights and real-time tracking; OneSignal reviewers mention real-time open and click tracking and campaign performance metrics. - **Automation:** CleverTap has 34 all-time mentions for automation, including journey builders and campaign orchestration; OneSignal is noted for easy-to-use automation features, though advanced automation is gated behind paid tiers. - **Campaign Management:** CleverTap is mentioned in 32 reviews for campaign management, with multi-channel orchestration; OneSignal is recognized for its unified dashboard and ease of campaign duplication. - **Ease of Use:** OneSignal scores 9.3 on Ease of Use, with reviewers consistently praising its intuitive dashboard; CleverTap scores 8.9 and is described as user-friendly but with a steeper learning curve for advanced features. ### What are the pros and cons of CleverTap vs OneSignal? CleverTap's headline strength is advanced analytics and segmentation, while OneSignal's is ease of use and rapid setup. - **CleverTap strengths:** Analytics (45 all-time mentions), segmentation (29), automation (34), campaign management (32), and customer support (45). - **CleverTap trade-offs:** Reviewers note a learning curve (29 all-time mentions), occasional complexity in advanced features, and some UI challenges for beginners. - **OneSignal strengths:** Ease of use (score 9.3), intuitive dashboard, rapid setup, generous free tier, and reliable push notification delivery. - **OneSignal trade-offs:** Reviewers mention that advanced automation and segmentation features are more complex to master, and some analytics and reporting features are less customizable compared to enterprise solutions. ### Is CleverTap or OneSignal better for small businesses? OneSignal is better suited for small businesses, as reflected by its largest reviewer segment and strong value sentiment. - **CleverTap:** Largest segment is Mid-Market; reviewers highlight its comprehensive features but note a steeper learning curve and more technical setup, which may be less ideal for small teams. - **OneSignal:** Largest segment is Small-Business; reviewers consistently praise its ease of use, fast setup, and generous free tier, making it highly accessible for small businesses and startups. ### Which Mobile Marketing platform has better integrations? CleverTap and OneSignal are at parity for integrations, with both products supporting key integrations cited by reviewers. - **CleverTap:** Reviewers mention integrations with Firebase and Databricks, with 2 and 1 all-time mentions respectively. - **OneSignal:** Reviewers highlight integration with Supabase and custom API triggers, with qualitative praise for ease of integration and API documentation. ### How do CleverTap and OneSignal compare on customer support? CleverTap and OneSignal are rated equally on Quality of Support, both scoring 9.0, indicating parity in reviewer satisfaction. - **CleverTap:** Reviewers frequently mention responsive and dedicated support, with 45 all-time mentions for customer support and positive experiences with account managers. - **OneSignal:** Reviewers describe support as generally helpful, though some note slower response times for ticket resolution, especially on the free plan. ### Which is easier to implement, CleverTap or OneSignal? OneSignal is rated higher for Ease of Setup, scoring 8.9 versus CleverTap's 8.5, indicating a smoother implementation experience for most teams. - **CleverTap:** Reviewers describe setup as manageable but note a learning curve for advanced features and more technical onboarding for complex use cases. - **OneSignal:** Reviewers consistently highlight fast setup, with many stating they were up and running in less than a day and found the documentation clear and accessible. ### Which product has better Segmentation? CleverTap is stronger on Segmentation, with more advanced capabilities and higher reviewer-cited mention counts. - **CleverTap:** 29 all-time mentions for segmentation, with reviewers highlighting advanced cohort, behavioral, and real-time segmentation features. - **OneSignal:** Reviewers praise precise audience targeting and tagging, but segmentation is less frequently cited as a standout feature compared to CleverTap.