# CleverTap vs OneSignal Comparison
---
## AI Generated Summary
- **G2 reviewers report** that CleverTap excels in providing an **omnichannel approach** for customer engagement, allowing users to effectively target their audience through various conditions. This capability is particularly appreciated by those looking to run engagement and retention campaigns.
- **Users say** that OneSignal stands out for its **effortless setup** and management of push notifications, with many noting that they have never experienced outages or faults during their four years of use. This reliability makes it a go-to choice for businesses focused on push notification systems.
- **Reviewers mention** that CleverTap is becoming an **all-in-one platform** for customer engagement, with features like loyalty programs and gamified experiences, such as Spin the Wheel and Scratch Cards, which enhance user interaction and retention.
- **According to verified reviews** , OneSignal's extensive API allows for **custom notification triggers** to be integrated directly into users' software, providing flexibility and customization that many find invaluable for their specific needs.
- **G2 reviewers highlight** that while CleverTap has a higher overall satisfaction score, OneSignal's ease of use and setup is frequently praised, with users appreciating the intuitive nature of its interface, which contributes to a smoother onboarding experience.
- **Users report** that CleverTap's strong focus on **data-driven insights** and audience segmentation helps businesses tailor their marketing strategies effectively, although some users feel it may require more configuration to match their specific workflows compared to OneSignal's straightforward approach.



---
## Frequently Asked Questions

### What is the difference between CleverTap vs OneSignal?

OneSignal stands out for its higher G2 rating and ease of use, while CleverTap is recognized for its advanced analytics and segmentation capabilities.

| [CleverTap](https://www.g2.com/products/clevertap/reviews) | [OneSignal](https://www.g2.com/products/onesignal/reviews) |
| --- | --- |
| 4.6/5 (670 reviews) | 4.7/5 (1228 reviews) |
| Mid-Market | Small-Business |
| 8.5 | 8.9 |
| 9.0 | 9.0 |
| Analytics (45 all-time mentions) | Ease of Use |



### How do the pricing models of CleverTap and OneSignal compare?

OneSignal is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to CleverTap.

- **CleverTap:** Reviewers describe CleverTap's pricing as on par with competitors, with some highlighting its cost-effectiveness and affordability for the features offered.
- **OneSignal:** Many reviewers praise OneSignal's generous free tier and the ability to access substantial functionality before paying, making it attractive for budget-conscious teams.
- **Switching reasons:** Reviewers mention switching to OneSignal for its free plan and lower entry cost, especially for small businesses and startups.



### What are the best alternatives to CleverTap and OneSignal?

The top three alternatives to CleverTap and OneSignal are Braze, Netcore Customer Engagement Platform, and MoEngage.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [CleverTap](https://www.g2.com/products/clevertap/reviews) | 4.6/5 (670 reviews) | Mid-Market | Reviewers describe pricing as on par with competitors and cost-effective for the features offered. | Analytics (45 all-time mentions) |
| [OneSignal](https://www.g2.com/products/onesignal/reviews) | 4.7/5 (1228 reviews) | Small-Business | Reviewers highlight a generous free tier and strong value for small teams. | Ease of Use |
| [Braze](https://www.g2.com/products/braze/reviews) | 4.5/5 (1689 reviews) | Mid-Market | — | — |
| [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) | 4.5/5 (568 reviews) | Mid-Market | — | — |
| [MoEngage](https://www.g2.com/products/moengage/reviews) | 4.5/5 (525 reviews) | Mid-Market | — | — |



### Which Mobile Marketing features should I prioritize when comparing CleverTap and OneSignal?

Buyers should prioritize segmentation, analytics, automation, campaign management, and ease of use when comparing CleverTap and OneSignal.

- **Segmentation:** CleverTap has 29 all-time mentions for segmentation, with reviewers highlighting advanced cohort and behavioral targeting; OneSignal is praised for precise audience targeting and tagging features.
- **Analytics:** CleverTap is cited in 45 reviews for analytics, with deep insights and real-time tracking; OneSignal reviewers mention real-time open and click tracking and campaign performance metrics.
- **Automation:** CleverTap has 34 all-time mentions for automation, including journey builders and campaign orchestration; OneSignal is noted for easy-to-use automation features, though advanced automation is gated behind paid tiers.
- **Campaign Management:** CleverTap is mentioned in 32 reviews for campaign management, with multi-channel orchestration; OneSignal is recognized for its unified dashboard and ease of campaign duplication.
- **Ease of Use:** OneSignal scores 9.3 on Ease of Use, with reviewers consistently praising its intuitive dashboard; CleverTap scores 8.9 and is described as user-friendly but with a steeper learning curve for advanced features.



### What are the pros and cons of CleverTap vs OneSignal?

CleverTap's headline strength is advanced analytics and segmentation, while OneSignal's is ease of use and rapid setup.

- **CleverTap strengths:** Analytics (45 all-time mentions), segmentation (29), automation (34), campaign management (32), and customer support (45).
- **CleverTap trade-offs:** Reviewers note a learning curve (29 all-time mentions), occasional complexity in advanced features, and some UI challenges for beginners.
- **OneSignal strengths:** Ease of use (score 9.3), intuitive dashboard, rapid setup, generous free tier, and reliable push notification delivery.
- **OneSignal trade-offs:** Reviewers mention that advanced automation and segmentation features are more complex to master, and some analytics and reporting features are less customizable compared to enterprise solutions.



### Is CleverTap or OneSignal better for small businesses?

OneSignal is better suited for small businesses, as reflected by its largest reviewer segment and strong value sentiment.

- **CleverTap:** Largest segment is Mid-Market; reviewers highlight its comprehensive features but note a steeper learning curve and more technical setup, which may be less ideal for small teams.
- **OneSignal:** Largest segment is Small-Business; reviewers consistently praise its ease of use, fast setup, and generous free tier, making it highly accessible for small businesses and startups.



### Which Mobile Marketing platform has better integrations?

CleverTap and OneSignal are at parity for integrations, with both products supporting key integrations cited by reviewers.

- **CleverTap:** Reviewers mention integrations with Firebase and Databricks, with 2 and 1 all-time mentions respectively.
- **OneSignal:** Reviewers highlight integration with Supabase and custom API triggers, with qualitative praise for ease of integration and API documentation.



### How do CleverTap and OneSignal compare on customer support?

CleverTap and OneSignal are rated equally on Quality of Support, both scoring 9.0, indicating parity in reviewer satisfaction.

- **CleverTap:** Reviewers frequently mention responsive and dedicated support, with 45 all-time mentions for customer support and positive experiences with account managers.
- **OneSignal:** Reviewers describe support as generally helpful, though some note slower response times for ticket resolution, especially on the free plan.



### Which is easier to implement, CleverTap or OneSignal?

OneSignal is rated higher for Ease of Setup, scoring 8.9 versus CleverTap's 8.5, indicating a smoother implementation experience for most teams.

- **CleverTap:** Reviewers describe setup as manageable but note a learning curve for advanced features and more technical onboarding for complex use cases.
- **OneSignal:** Reviewers consistently highlight fast setup, with many stating they were up and running in less than a day and found the documentation clear and accessible.



### Which product has better Segmentation?

CleverTap is stronger on Segmentation, with more advanced capabilities and higher reviewer-cited mention counts.

- **CleverTap:** 29 all-time mentions for segmentation, with reviewers highlighting advanced cohort, behavioral, and real-time segmentation features.
- **OneSignal:** Reviewers praise precise audience targeting and tagging, but segmentation is less frequently cited as a standout feature compared to CleverTap.



| | CleverTap | OneSignal | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 681 | 1,231 | 
| **Largest Market Segment** | Mid-Market (53.3% of reviews) | Small-Business (65.3% of reviews) | 
| **Entry Level Price** | Free Trial | Free | 

---
## Top Pros & Cons

### CleverTap

Pros:
- Analytics (45 reviews)
- Customer Support (45 reviews)

Cons:
- Learning Curve (29 reviews)
- Missing Features (16 reviews)

### OneSignal

Pros:
- Ease of Use (180 reviews)
- Notifications (141 reviews)

Cons:
- Missing Features (44 reviews)
- Learning Curve (42 reviews)

---
## Ratings Comparison
| Rating | CleverTap | OneSignal | 
|---|---|---|
  | **Meets Requirements** | 8.8 (567 reviews) | 9.0 (649 reviews) | 
  | **Ease of Use** | 9.0 (572 reviews) | 9.3 (1049 reviews) | 
  | **Ease of Setup** | 8.6 (358 reviews) | 8.9 (554 reviews) | 
  | **Ease of Admin** | 9.0 (253 reviews) | 9.0 (378 reviews) | 
  | **Quality of Support** | 9.0 (558 reviews) | 9.0 (599 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (251 reviews) | 9.1 (354 reviews) | 
  | **Product Direction (% positive)** | 9.5 (553 reviews) | 9.0 (629 reviews) | 

---
## Pricing

### CleverTap

#### Entry-Level Pricing

Plan: Core

Price: Free Trial

Description: CleverAI™ for Assisted Orchestration For Growing teams ready to launch smarter engagement and drive meaningful customer interactions

Key Features:
- > Starter CleverAI™ tokens included
- > On-brand content creation
- > Omnichannel engagement

[Browse all 3 editions](https://www.g2.com/products/clevertap/pricing)

#### Free Trial

Yes

### OneSignal

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: For individuals and organizations just starting out

Key Features:
- Access to all channels 
- Basic automation & analytics
- OneSignal AI & MCP

[Browse all 4 editions](https://www.g2.com/products/onesignal/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 8.4/10 | 225 |
| **OneSignal** | 8.5/10 | 148 |

#### Email Marketing

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Building and Personalizing Emails** | 9.0 (177 reviews) | 8.6 (98 reviews) | 
| **Sending Outbound Emails** | 8.9 (170 reviews) | 8.9 (96 reviews) | 
| **Manage Email Deliverability** | 9.0 (164 reviews) | 8.8 (95 reviews) | 
| **Automated Email Responses** | 8.8 (153 reviews) | 8.5 (90 reviews) | 

#### Online Marketing

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Landing Pages and Forms** | 8.1 (131 reviews) | Feature Not Available | 
| **Dynamic Content** | 8.8 (160 reviews) | 8.7 (95 reviews) | 
| **A/B Testing** | 9.1 (173 reviews) | 8.6 (98 reviews) | 
| **Mobile Optimized** | 9.1 (158 reviews) | 9.1 (95 reviews) | 
| **Search Tracking and Optimization** | 8.2 (135 reviews) | Feature Not Available | 
| **Conversion Rate Optimization** | Not enough data | Not enough data | 
| **Multivariate Testing** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 

#### Lead Management

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Marketing Lead Database** | 8.9 (141 reviews) | Feature Not Available | 
| **Data Quality Management** | 8.6 (140 reviews) | 8.5 (90 reviews) | 
| **Segmentation** | 9.2 (179 reviews) | 9.2 (96 reviews) | 
| **Lead Scoring and Grading** | 8.4 (123 reviews) | Feature Not Available | 
| **Lead Nurturing** | 8.6 (137 reviews) | 8.7 (91 reviews) | 
| **Email Tracking** | 8.6 (151 reviews) | 8.5 (92 reviews) | 
| **Automated Alerts and Tasks** | 8.6 (142 reviews) | 8.7 (95 reviews) | 
| **CRM Lead Integration** | 8.8 (139 reviews) | 8.4 (85 reviews) | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Social Marketing** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Search Marketing** | Not enough data | Not enough data | 
| **SMS Marketing** | Not enough data | Not enough data | 
| **Website Visitor Tracking** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Program Management** | 8.8 (149 reviews) | Feature Not Available | 
| **Event / Webinar Marketing** | 8.1 (137 reviews) | Feature Not Available | 
| **Calendaring** | 8.1 (130 reviews) | Feature Not Available | 
| **Budgeting** | 7.8 (125 reviews) | Feature Not Available | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 

#### Social

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Social Sharing** | 7.9 (130 reviews) | 8.3 (88 reviews) | 
| **Social Campaigns** | 7.9 (135 reviews) | Feature Not Available | 
| **Social Media Engagement** | 7.7 (128 reviews) | Feature Not Available | 
| **Social Media Advertising** | 8.0 (134 reviews) | Feature Not Available | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 

#### Reporting & Analytics

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Basic Reporting** | 9.0 (166 reviews) | 8.6 (101 reviews) | 
| **Web Analytics** | 8.4 (151 reviews) | 8.5 (88 reviews) | 
| **ROI Analytics** | 8.4 (148 reviews) | 8.1 (87 reviews) | 
| **Revenue Analytics** | 8.5 (143 reviews) | 8.1 (85 reviews) | 
| **SEO / Keyword Analytics** | 7.3 (122 reviews) | Feature Not Available | 
| **Behavior Analytics** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Sales Analytics** | Not enough data | Not enough data | 

#### Platform

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Customization ** | 8.7 (160 reviews) | 8.6 (97 reviews) | 
| **Workflow Capability** | 8.7 (141 reviews) | 8.5 (91 reviews) | 
| **User, Role, and Access Management** | 9.2 (156 reviews) | 8.3 (100 reviews) | 
| **Internationalization** | 8.3 (122 reviews) | 8.2 (61 reviews) | 
| **Sandbox / Test Environments** | 8.6 (130 reviews) | 8.2 (63 reviews) | 
| **Performance and Reliability** | 8.7 (145 reviews) | 8.9 (100 reviews) | 
| **Output Document Generation** | 8.5 (123 reviews) | 8.0 (85 reviews) | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **List Management** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (9 reviews) | Not enough data | 
| **Multi-step Planning** | 7.8 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 7.6 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 7.6 (9 reviews) | Not enough data | 
| **Decision Making** | 7.2 (9 reviews) | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 

#### Integration

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Data Import & Export Tools** | 8.6 (163 reviews) | 8.2 (91 reviews) | 
| **Integration APIs** | 8.5 (155 reviews) | 8.6 (99 reviews) | 
| **Breadth of Partner Applications** | 8.2 (138 reviews) | 8.1 (89 reviews) | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Social Promotion** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Live Chat** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Mass Texting** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Email Templates** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Marketing Automation** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Marketing Calendar** | Not enough data | Not enough data | 
| **Customizable CTAs** | Not enough data | Not enough data | 
| **Multi-Channel Communication** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 

### Artificial Intelligence

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | N/A | N/A |
| **OneSignal** | N/A | N/A |

#### Additional Functionality

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Tagging** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Speech Recognition** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Data Storage Management** | Not enough data | Not enough data | 
| **Virtual Personal Assistant (VPA)** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **For eCommerce** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Machine Learning** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Alerts/Escalation** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Mobile App** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **For Sales Teams/Organizations** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Chatbot** | Not enough data | Not enough data | 
| **Workflow Automation** | Not enough data | Not enough data | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 9.0/10 | 250 |
| **OneSignal** | N/A | N/A |

#### User Identification

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Demographics** | 8.6 (198 reviews) | Not enough data | 
| **User Segmentation** | 9.2 (213 reviews) | Not enough data | 
| **Geolocation** | 8.6 (183 reviews) | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 

#### Tracking & Reporting

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Custom Event Tracking** | 9.2 (205 reviews) | Not enough data | 
| **Real-Time Insights** | 9.0 (202 reviews) | Not enough data | 
| **Attribution** | 8.7 (182 reviews) | Not enough data | 
| **Activity Dashboard** | 8.8 (212 reviews) | Not enough data | 
| **User Path Tracking** | 8.8 (188 reviews) | Not enough data | 
| **User Activity History** | 9.1 (193 reviews) | Not enough data | 
| **Multi-Channel Attribution** | Not enough data | Not enough data | 
| **In-App Events Tracking** | Not enough data | Not enough data | 

#### Metrics

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Engagement** | 9.1 (166 reviews) | Not enough data | 
| **Exit Tracking** | 9.1 (95 reviews) | Not enough data | 
| **Retention** | 9.0 (158 reviews) | Not enough data | 
| **Return** | 9.0 (141 reviews) | Not enough data | 
| **Conversions** | 9.1 (162 reviews) | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Uninstall Tracking** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Location Tracking** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Retention Tracking** | Not enough data | Not enough data | 
| **Visitor Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Revenue Tracking** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Monitoring** | Not enough data | Not enough data | 
| **Push Notifications** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | 
| **Funnel Analysis** | Not enough data | Not enough data | 
| **For Marketers** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Customer Experience Management** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Alerts/Escalation** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Session Recording** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Root Cause Analysis** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Cohort Analysis** | Not enough data | Not enough data | 
| **Issue Management** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Heatmaps** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 8.5/10 | 287 |
| **OneSignal** | 8.3/10 | 558 |

#### Campaigns

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Customize** | 9.0 (241 reviews) | 8.9 (465 reviews) | 
| **Scheduling** | 9.3 (257 reviews) | 9.1 (456 reviews) | 
| **Retarget** | 8.9 (241 reviews) | 8.6 (410 reviews) | 
| **Segmentation** | 9.2 (262 reviews) | 8.8 (460 reviews) | 
| **Triggered Notifications** | 9.3 (245 reviews) | 8.8 (448 reviews) | 
| **Customer Segmentation** | Not enough data | Not enough data | 

#### Analytics

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Campaign Performance** | 8.9 (254 reviews) | 8.5 (444 reviews) | 
| **Audience Insights** | 8.8 (238 reviews) | 8.3 (439 reviews) | 
| **Drip Campaigns** | Not enough data | Not enough data | 

#### Optimization

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **A/B Testing** | 8.9 (242 reviews) | 8.4 (386 reviews) | 
| **Personalization** | 9.0 (246 reviews) | 8.6 (424 reviews) | 
| **Rich Notifications** | 9.0 (238 reviews) | 8.8 (431 reviews) | 
| **Integrations** | 8.7 (218 reviews) | 8.7 (424 reviews) | 
| **App Notifications** | Not enough data | Not enough data | 
| **SMS Notifications** | Not enough data | Not enough data | 
| **Web Notifications** | Not enough data | Not enough data | 

#### Agentic AI - Push Notification

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (8 reviews) | 6.8 (13 reviews) | 
| **Adaptive Learning** | 7.1 (8 reviews) | 7.1 (13 reviews) | 
| **Proactive Assistance** | 6.7 (8 reviews) | 6.8 (13 reviews) | 
| **AI/Machine Learning** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Geotargeting** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Subscriber Management** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Visual Workflow Management** | Not enough data | Not enough data | 
| **Authentication** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Notification Editor** | Not enough data | Not enough data | 
| **Workflow Automation** | Not enough data | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 9.3/10 | 87 |
| **OneSignal** | N/A | N/A |

#### Segmentation

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **A/B Testing** | 9.4 (71 reviews) | Not enough data | 
| **Customer Profiles** | 9.5 (69 reviews) | Not enough data | 

#### Targeting

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Behavioral Targeting** | 9.5 (67 reviews) | Not enough data | 
| **Contextual Targeting** | 9.4 (67 reviews) | Not enough data | 

#### Triggered Content

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Geofencing** | 9.3 (58 reviews) | Not enough data | 
| **Triggered Emails** | 9.4 (68 reviews) | Not enough data | 
| **Triggered Messages** | 9.4 (68 reviews) | Not enough data | 

#### Personalized Content

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Recommendation Engine** | 9.2 (60 reviews) | Not enough data | 
| **Personalized Discounts** | 8.5 (59 reviews) | Not enough data | 
| **Website Personalization** | 9.0 (56 reviews) | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | N/A | N/A |
| **OneSignal** | 8.8/10 | 46 |

#### Text Messaging

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Bulk SMS** | Not enough data | 9.1 (34 reviews) | 
| **Two-Way Text Messaging** | Not enough data | Feature Not Available | 
| **Text Scheduler** | Not enough data | 9.1 (34 reviews) | 
| **Automatic Replies** | Not enough data | Feature Not Available | 
| **Automatic URL Shortening** | Not enough data | 8.1 (32 reviews) | 
| **MMS Marketing** | Not enough data | 8.5 (33 reviews) | 
| **Personalization** | Not enough data | 8.9 (35 reviews) | 
| **Transactional SMS** | Not enough data | 9.0 (31 reviews) | 
| **Link Shortening** | Not enough data | Not enough data | 
| **SMS Messaging** | Not enough data | Not enough data | 
| **Scheduled Messaging** | Not enough data | Not enough data | 
| **Chat/Messaging** | Not enough data | Not enough data | 
| **2-Way Messaging** | Not enough data | Not enough data | 

#### SMS Platform

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Reporting** | Not enough data | 8.8 (33 reviews) | 
| **Marketing Automation** | Not enough data | 8.7 (33 reviews) | 
| **White Label** | Not enough data | Feature Not Available | 
| **Text-to-Landline** | Not enough data | Feature Not Available | 
| **Short Codes** | Not enough data | 8.5 (30 reviews) | 
| **API Integration** | Not enough data | 9.1 (34 reviews) | 
| **QR Codes** | Not enough data | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 

#### AI Automation - SMS Marketing

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

#### AI Content Generation - SMS Marketing

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Reputation Management** | Not enough data | Not enough data | 
| **Polls/Voting** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Landing Pages/Web Forms** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Text-to-Win** | Not enough data | Not enough data | 
| **Mobile Coupons** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Mass Texting** | Not enough data | Not enough data | 
| **Interaction Tracking** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Consent Management** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Open Rate Tracking** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Automated Responses** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Survey Builder** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **Mobile Alerts** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **MMS** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Mobile Keywords** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Autoresponders** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 8.6/10 | 194 |
| **OneSignal** | N/A | N/A |

#### Platform Basics

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Customizable Templates** | 8.6 (162 reviews) | Not enough data | 
| **Exporting** | 8.6 (157 reviews) | Not enough data | 
| **Multi-user Access and Collaboration** | 8.9 (152 reviews) | Not enough data | 
| **Multiple Personas** | 8.8 (137 reviews) | Not enough data | 
| **Data Analytics ** | 8.8 (141 reviews) | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Behavioral Analytics** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (7 reviews) | Not enough data | 

#### Additional Functionality

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Map Creation** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Data Linking** | Not enough data | Not enough data | 
| **Whiteboard** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Brainstorming** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Attribution Modeling** | Not enough data | Not enough data | 
| **Action Management** | Not enough data | Not enough data | 
| **Map Sharing** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Customer Touchpoints** | Not enough data | Not enough data | 
| **Customer Experience Management** | Not enough data | Not enough data | 
| **Diagramming** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Storyboarding** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 

### Proactive Notification

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | N/A | N/A |
| **OneSignal** | 8.6/10 | 147 |

#### Messaging Channels

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **SMS Messaging** | Not enough data | 8.0 (82 reviews) | 
| **Email** | Not enough data | 8.7 (95 reviews) | 
| **Voice Messaging** | Not enough data | 7.2 (70 reviews) | 
| **Two way messaging** | Not enough data | Feature Not Available | 

#### Administration

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Scheduling** | Not enough data | 9.2 (120 reviews) | 
| **Triggered Notifications** | Not enough data | 9.2 (123 reviews) | 
| **Segmentation** | Not enough data | 9.0 (124 reviews) | 
| **Integrations** | Not enough data | 8.9 (119 reviews) | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 8.5/10 | 35 |
| **OneSignal** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Transactional Messages** | 8.4 (27 reviews) | Not enough data | 
| **Bulk WhatsApp Messaging** | 8.9 (32 reviews) | Not enough data | 
| **Conversational Messaging** | 8.0 (28 reviews) | Not enough data | 
| **Personalization** | 8.9 (29 reviews) | Not enough data | 
| **Promotional Messages** | 8.6 (30 reviews) | Not enough data | 
| **Automated Replies** | 8.6 (29 reviews) | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Segmentation** | 8.5 (30 reviews) | Not enough data | 
| **API Integration** | 8.6 (28 reviews) | Not enough data | 
| **WhatsApp Commerce** | 8.1 (26 reviews) | Not enough data | 
| **Analytics** | 8.7 (28 reviews) | Not enough data | 

### RCS Business Messaging

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | N/A | N/A |
| **OneSignal** | N/A | N/A |

#### Messaging - RCS Business Messaging

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Rich Media** | Not enough data | Not enough data | 
| **Interactive Messages** | Not enough data | Not enough data | 
| **Branded Templates** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **Conversational RCS** | Not enough data | Not enough data | 
| **Transactional RCS** | Not enough data | Not enough data | 
| **Promotional RCS** | Not enough data | Not enough data | 

#### Security / Verification - RCS Business Messaging

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Verified Sender** | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | 
| **Authentication** | Not enough data | Not enough data | 

#### Analytics / Deliverability - RCS Business Messaging

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Read Receipts** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **SMS Fallback** | Not enough data | Not enough data | 

#### AI - RCS Business Messaging

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **AI** | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | N/A | N/A |
| **OneSignal** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Ad Optimization** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Predictive Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 
| **Marketing Automation** | Not enough data | Not enough data | 
| **AI Writing Assistant** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Grammar Check** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **For Marketing and Advertising** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Content Ideas** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **SMS Marketing** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Chat/Messaging** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Competitor Monitoring** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Content Marketing** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Behavior Analytics** | Not enough data | Not enough data | 
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **Text Editing** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Product Recommendations** | Not enough data | Not enough data | 
| **Tone Selection** | Not enough data | Not enough data | 
| **Chatbot** | Not enough data | Not enough data | 
| **Keyword Research Tools** | Not enough data | Not enough data | 
| **Marketing Management** | Not enough data | Not enough data | 
| **Brand Guidelines** | Not enough data | Not enough data | 
| **Omnichannel Outreach** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 8.6/10 | 295 |
| **OneSignal** | 8.6/10 | 223 |

#### Analysis

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Application Attribution** | 8.6 (193 reviews) | 8.7 (97 reviews) | 
| **Campaign Analysis** | 8.9 (244 reviews) ✓ Verified | 8.7 (169 reviews) ✓ Verified | 
| **Uninstall Tracking** | 8.7 (180 reviews) | 8.2 (141 reviews) | 
| **Activity Dashboard** | 8.9 (181 reviews) | 8.3 (150 reviews) | 
| **Multi-Channel Attribution** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 

#### Campaigns

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Proximity Marketing** | 8.5 (189 reviews) ✓ Verified | 8.7 (146 reviews) ✓ Verified | 
| **Alerts/Notifications** | 9.3 (250 reviews) ✓ Verified | 9.4 (193 reviews) ✓ Verified | 
| **Bulk SMS** | 8.8 (191 reviews) | 8.1 (80 reviews) | 
| **Two-Way Text Messaging** | 8.3 (151 reviews) | Feature Not Available | 
| **Email Campaigns** | 9.2 (185 reviews) | 8.4 (137 reviews) | 
| **Audience Segmentation** | 9.3 (208 reviews) | 8.8 (180 reviews) | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Location-Based Marketing** | Not enough data | Not enough data | 
| **SMS Marketing** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Mobile Alerts** | Not enough data | Not enough data | 

#### Engagement

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Coupons and Promotions** | 8.6 (166 reviews) | 8.2 (134 reviews) | 
| **Social Promotion** | Not enough data | Not enough data | 

#### Platform

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Optimization** | 8.8 (202 reviews) | 8.9 (147 reviews) | 
| **Integrations - Mobile Marketing** | 8.8 (203 reviews) ✓ Verified | 9.0 (155 reviews) ✓ Verified | 
| **Internationalization** | 8.6 (174 reviews) | 8.8 (140 reviews) | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (15 reviews) | Not enough data | 
| **Multi-step Planning** | 8.1 (12 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (12 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 8.1 (14 reviews) | Not enough data | 
| **Decision Making** | 8.2 (14 reviews) | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Visual Analytics** | Not enough data | Not enough data | 
| **Autoresponders** | Not enough data | Not enough data | 
| **Landing Pages/Web Forms** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Text-to-Win** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Coupons** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 8.4/10 | 304 |
| **OneSignal** | N/A | N/A |

#### Marketing Operations

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **ROI Tracking** | 8.4 (218 reviews) ✓ Verified | Not enough data | 
| **Data Collection** | 8.8 (249 reviews) ✓ Verified | Not enough data | 
| **Customer Insights** | 8.8 (256 reviews) ✓ Verified | Not enough data | 
| **Multi-User Access** | 9.0 (239 reviews) ✓ Verified | Not enough data | 
| **Spend Management** | 8.1 (101 reviews) | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Campaign Tracking** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Tag Management** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Channel Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 

#### Campaign Activity

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Campaign Insights** | 8.9 (264 reviews) ✓ Verified | Not enough data | 
| **Reports and Dashboards** | 8.7 (269 reviews) ✓ Verified | Not enough data | 
| **Campaign Stickiness** | 8.6 (239 reviews) ✓ Verified | Not enough data | 
| **Multichannel Tracking** | 8.8 (236 reviews) ✓ Verified | Not enough data | 
| **Brand Optimization** | 8.6 (223 reviews) ✓ Verified | Not enough data | 
| **Predictive Analytics** | 8.5 (176 reviews) ✓ Verified | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 
| **Conversion Rate Optimization** | Not enough data | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 7.1 (8 reviews) | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Event Marketing** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Email Templates** | Not enough data | Not enough data | 
| **Web Forms** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Autoresponders** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Ad hoc Reporting** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Data Source Connectors** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Multi-Channel Attribution** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **KPI Monitoring** | Not enough data | Not enough data | 
| **Cohort Analysis** | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 9.1/10 | 178 |
| **OneSignal** | N/A | N/A |

#### Metrics

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Engagement** | 9.1 (166 reviews) | Not enough data | 
| **Exit Tracking** | 9.1 (95 reviews) | Not enough data | 
| **Retention** | 9.0 (158 reviews) | Not enough data | 
| **Return** | 9.0 (141 reviews) | Not enough data | 
| **Conversions** | 9.1 (162 reviews) | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Uninstall Tracking** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Location Tracking** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Retention Tracking** | Not enough data | Not enough data | 
| **Visitor Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Revenue Tracking** | Not enough data | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | N/A | N/A |
| **OneSignal** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 9.0/10 | 172 |
| **OneSignal** | N/A | N/A |

#### Variation Testing

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **A/B Testing** | 9.1 (123 reviews) | Not enough data | 
| **WYSIWYG Editor** | 8.4 (101 reviews) | Not enough data | 
| **Conversion Goal** | 8.9 (103 reviews) | Not enough data | 
| **Percentage of Traffic** | 9.0 (117 reviews) | Not enough data | 
| **Confidence Level** | 9.0 (37 reviews) | Not enough data | 
| **Multivariant Testing** | 9.1 (107 reviews) | Not enough data | 

#### Reporting

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Segmentation** | 9.2 (139 reviews) | Not enough data | 
| **Reports and Dashboards** | 9.0 (137 reviews) | Not enough data | 

#### Personalization

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **Standard Targeting** | 9.0 (123 reviews) | Not enough data | 
| **Custom Targeting** | 9.1 (121 reviews) | Not enough data | 
| **Data Segmentation** | 9.2 (105 reviews) | Not enough data | 

#### Administration

| Feature | CleverTap | OneSignal | 
|---|---|---|
| **API / Integrations** | 8.8 (131 reviews) | Not enough data | 
| **QA Testing** | 8.5 (46 reviews) | Not enough data | 
| **Performance and Reliability** | 8.9 (137 reviews) | Not enough data | 
| **User, Role, and Access Management** | 9.1 (141 reviews) | Not enough data | 

---
## Categories
**Shared Categories (3):** [Push Notification Software](https://www.g2.com/categories/push-notification), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to CleverTap (7):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents)

**Unique to OneSignal (3):** [Proactive Notification Software](https://www.g2.com/categories/proactive-notification), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging)


---
## Reviewer Demographics

### By Company Size

| Segment | CleverTap | OneSignal | 
|---|---|---|
| **Small-Business** | 27.7% | 65.3% | 
| **Mid-Market** | 53.3% | 27.9% | 
| **Enterprise** | 19.0% | 6.8% | 

### By Industry

#### CleverTap

- **Financial Services:** 17.0%
- **Information Technology and Services:** 6.3%
- **Internet:** 5.6%
- **Entertainment:** 5.3%
- **Marketing and Advertising:** 5.1%
- **Retail:** 5.1%
- **Health, Wellness and Fitness:** 4.5%
- **Food & Beverages:** 3.2%
- **Telecommunications:** 3.2%
- **Computer Software:** 2.9%
- **Other:** 41.7%

#### OneSignal

- **Computer Software:** 12.6%
- **Information Technology and Services:** 9.9%
- **Financial Services:** 5.9%
- **Health, Wellness and Fitness:** 4.3%
- **Online Media:** 3.8%
- **Computer Games:** 3.7%
- **Entertainment:** 3.6%
- **Marketing and Advertising:** 3.1%
- **Consumer Services:** 2.8%
- **Education Management:** 2.7%
- **Other:** 47.5%

---
## Alternatives

### Alternatives to CleverTap

- [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (586 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (523 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1764 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (769 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.7/5 stars (1425 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (654 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (15934 reviews)
- [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (779 reviews)
- [Customer.io](https://www.g2.com/products/customer-io/reviews) — 4.4/5 stars (902 reviews)

### Alternatives to OneSignal

- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1764 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (523 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [Customer.io](https://www.g2.com/products/customer-io/reviews) — 4.4/5 stars (902 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.7/5 stars (1425 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (769 reviews)
- [Pushwoosh](https://www.g2.com/products/pushwoosh/reviews) — 4.4/5 stars (51 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1362 reviews)
- [SendPulse](https://www.g2.com/products/sendpulse/reviews) — 4.6/5 stars (719 reviews)
- [PushEngage](https://www.g2.com/products/pushengage/reviews) — 4.6/5 stars (53 reviews)

---
## Top Discussions

### CleverTap

- Title: [What is the best way for the gaming industry to leverage pre-login and post-login funnels.](https://www.g2.com/discussions/51080-what-is-the-best-way-for-the-gaming-industry-to-leverage-pre-login-and-post-login-funnels) — 5 comments, 2 upvotes
  > **Top comment:** "very nice industry"
- Title: [How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?](https://www.g2.com/discussions/how-do-i-track-uninstallers-is-there-a-way-to-find-out-exactly-about-my-uninstaller-base) — 2 comments, 1 upvote
  > **Top comment:** "You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first."
- Title: [Is there a way to have the offer change dynamically pushed out to customers via CleverTap?](https://www.g2.com/discussions/is-there-a-way-to-have-the-offer-change-dynamically-pushed-out-to-customers-via-clevertap) — 1 comment, 1 upvote
  > **Top comment:** "Yes, very much possible. CleverTap can help you serve real-time content based on your offers or user's behavior, through multiple channels of engagement...."
- Title: [How do i make sure that my IGP is continuously shown to the players](https://www.g2.com/discussions/how-do-i-make-sure-that-my-igp-is-continuously-shown-to-the-players) — 1 comment, 1 upvote
  > **Top comment:** "I initially invested a total sum of $95,000 over a period of 18 weeks. My bonus/profit was $170,000, every attempt to make withdrawal failed and I was..."
- Title: [What is the best way to use journeys?](https://www.g2.com/discussions/35497-what-is-the-best-way-to-use-journeys) — 1 comment, 1 upvote
  > **Top comment:** "Catalina, CleverTap Journeys are ideal for engaging users across the lifecycle of your app (including new users). Check this link for few use cases and the..."

### OneSignal

- Title: [What is OneSignal used for?](https://www.g2.com/discussions/what-is-onesignal-used-for) — 4 comments, 4 upvotes
  > **Top comment:** "OneSignal is a customer engagement platform primarily used for sending push notifications, email notifications, and in-app messaging. 

"
- Title: [Is One signal a good push notifications service](https://www.g2.com/discussions/is-one-signal-a-good-push-notifications-service) — 2 comments, 1 upvote
  > **Top comment:** "Yes it is"
- Title: [When will you add monitization options?](https://www.g2.com/discussions/24867-when-will-you-add-monitization-options) — 2 comments, 1 upvote
  > **Top comment:** "in my opinion and experience using one signal, you cant monetize the message itself, but you can direct your users to any monetized website and read..."
- Title: [Easy to use](https://www.g2.com/discussions/onesignal-easy-to-use) — 1 comment, 1 upvote
  > **Top comment:** "Certainly"
- Title: [How can I download a report of the goblad outcomes of my push notifications](https://www.g2.com/discussions/how-can-i-download-a-report-of-the-goblad-outcomes-of-my-push-notifications) — 1 comment, 1 upvote
  > **Top comment:** "you need to update your plan to a paid plan ... then you can export it from the page of the message, below the chart."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/clevertap-vs-onesignal)