Compare CleverTap and OneSignal 
Featured Products
At a Glance
Market Segments
Mid-Market (53.1% of reviews)
Small-Business (64.9% of reviews)
Entry-Level Pricing
$75.00 Per Month
Free
CleverTap
Star Rating
(651)4.6 out of 5
Market Segments
Mid-Market (53.1% of reviews)
Pros & Cons
Entry-Level Pricing
$75.00 Per Month
Free Trial is available
Browse all 3 pricing plansOneSignal
Star Rating
(1,181)4.7 out of 5
Market Segments
Small-Business (64.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that CleverTap excels in its segmentation and real-time engagement capabilities, allowing users to create highly targeted cohorts based on behavior and lifecycle stages. This feature is particularly praised for enhancing personalized communication, making it a strong choice for businesses focused on user engagement.
- Users say OneSignal's free plan is a standout feature, offering a user-friendly experience that appeals to small businesses. Many find it easy to get started, with minimal effort required to set up and run campaigns, making it an attractive option for those with budget constraints.
- Reviewers mention that CleverTap's journeys feature helps ensure consistent and well-timed communication across multiple channels. This capability is highlighted as a significant advantage for businesses looking to maintain engagement with their user base effectively.
- According to verified reviews, OneSignal is noted for its intuitive interface, which allows users to quickly discover and utilize its features. This ease of use is frequently mentioned as a key reason for user satisfaction, especially for those new to mobile marketing.
- G2 reviewers highlight that CleverTap's analytics and campaign configuration tools are robust, enabling users to manage their marketing efforts on-the-go. This flexibility is particularly beneficial for teams that need to adapt their strategies quickly based on real-time data.
- Users report that while CleverTap has a higher overall satisfaction score, OneSignal's push notification capabilities are highly rated, with users appreciating the effectiveness of their notifications in driving user engagement. This makes OneSignal a strong contender for businesses prioritizing push notifications.
Pricing
Entry-Level Pricing
CleverTap
Essentials
$75.00
Per Month
Get started with the fundamentals of engagement to drive meaningful customer interactions
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize
OneSignal
Free
Free
Start with OneSignal's Free Plan which offers powerful messaging with an easy setup.
- 10,000 free monthly email sends
- Unlimited mobile push sends
- In-App messaging
Free Trial
CleverTap
Free Trial is available
OneSignal
Free Trial is available
Ratings
Meets Requirements
8.8
542
9.0
645
Ease of Use
8.9
544
9.3
1,003
Ease of Setup
8.5
330
8.9
550
Ease of Admin
9.0
247
9.0
377
Quality of Support
9.0
533
9.0
596
Has the product been a good partner in doing business?
9.3
245
9.1
353
Product Direction (% positive)
9.5
525
9.0
625
Features by Category
Email Marketing
9.0
169
8.6
98
8.9
162
8.9
96
8.9
160
8.8
95
8.8
148
8.5
90
Online Marketing
8.1
128
Feature Not Available
8.7
155
8.7
95
9.1
164
8.6
98
9.1
156
9.1
95
8.2
133
Feature Not Available
Lead Management
8.9
139
Feature Not Available
8.6
138
8.5
90
9.2
172
9.2
96
8.4
122
Feature Not Available
8.6
136
8.7
91
8.6
147
8.5
92
8.6
139
8.7
95
8.8
136
8.4
85
Campaign Management
8.8
146
Feature Not Available
8.2
136
Feature Not Available
8.1
129
Feature Not Available
7.8
123
Feature Not Available
Social
Feature Not Available
Feature Not Available
7.9
129
8.3
88
7.9
134
Feature Not Available
7.7
127
Feature Not Available
8.0
133
Feature Not Available
Reporting & Analytics
8.9
163
8.6
101
8.4
150
8.5
88
8.4
147
8.1
87
8.5
141
8.1
85
7.4
121
Feature Not Available
Platform
8.7
154
8.6
97
8.7
137
8.5
91
9.2
152
8.3
100
8.3
121
8.2
61
8.6
127
8.2
63
8.8
143
8.9
100
8.5
120
8.0
85
Agentic AI - Marketing Automation
7.1
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
Integration
8.6
158
8.2
91
8.5
150
8.6
99
8.2
135
8.1
89
User Identification
8.6
197
Not enough data
9.2
212
Not enough data
8.6
183
Not enough data
Tracking & Reporting
9.2
204
Not enough data
9.0
200
Not enough data
8.6
180
Not enough data
8.8
210
Not enough data
8.8
186
Not enough data
9.1
191
Not enough data
Metrics
9.1
164
Not enough data
9.0
94
Not enough data
9.0
156
Not enough data
9.0
140
Not enough data
9.1
161
Not enough data
Campaigns
9.0
239
8.9
464
9.3
252
9.1
455
8.9
240
8.6
410
9.2
256
8.8
460
9.3
240
8.8
448
Analytics
8.9
249
8.5
444
8.8
236
8.3
438
Optimization
8.9
237
8.4
386
9.0
244
8.6
424
9.0
234
8.8
432
8.7
216
8.7
424
Agentic AI - Push Notification
6.7
7
6.8
13
7.4
7
7.1
13
6.9
7
6.8
13
Segmentation
9.4
70
Not enough data
9.5
67
Not enough data
Targeting
9.4
66
Not enough data
9.3
66
Not enough data
Triggered Content
9.3
58
Not enough data
9.4
65
Not enough data
9.4
66
Not enough data
Personalized Content
9.2
59
Not enough data
8.5
59
Not enough data
9.0
56
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
9.1
35
Not enough data
Feature Not Available
Not enough data
9.1
35
Not enough data
Feature Not Available
Not enough data
8.2
33
Not enough data
8.5
34
Not enough data
8.9
36
Not enough data
9.1
32
SMS Platform
Not enough data
8.9
34
Not enough data
8.8
34
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
31
Not enough data
9.1
35
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.6
161
Not enough data
8.5
156
Not enough data
8.9
150
Not enough data
8.8
137
Not enough data
8.8
140
Not enough data
Agentic AI - Customer Journey Mapping
8.3
7
Not enough data
Messaging Channels
Not enough data
8.0
82
Not enough data
8.7
95
Not enough data
7.2
70
Not enough data
Feature Not Available
Administration
Not enough data
9.2
120
Not enough data
9.2
123
Not enough data
9.0
124
Not enough data
8.9
119
WhatsApp Messaging - WhatsApp Marketing
8.5
26
Not enough data
8.7
28
Not enough data
8.1
27
Not enough data
8.9
28
Not enough data
8.5
28
Not enough data
8.5
28
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.3
26
Not enough data
8.7
27
Not enough data
8.2
25
Not enough data
8.7
27
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
8.6
193
8.7
97
8.9
233
|
Verified
8.7
170
|
Verified
8.7
178
8.2
142
8.9
178
8.3
151
Campaigns
8.5
189
|
Verified
8.7
147
|
Verified
9.3
240
|
Verified
9.5
194
|
Verified
8.8
189
8.1
80
8.2
151
Feature Not Available
9.1
182
8.4
138
9.3
197
8.8
181
Engagement
8.6
165
8.2
135
Platform
8.8
202
8.9
148
8.8
199
|
Verified
9.0
156
|
Verified
8.6
173
8.7
141
Agentic AI - Mobile Marketing
8.3
12
Not enough data
8.0
11
Not enough data
7.7
11
Not enough data
8.0
11
Not enough data
7.6
11
Not enough data
7.9
11
Not enough data
Marketing Operations
8.4
217
|
Verified
Not enough data
8.8
247
|
Verified
Not enough data
8.8
253
|
Verified
Not enough data
9.1
237
|
Verified
Not enough data
8.1
100
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.9
258
|
Verified
Not enough data
8.7
264
|
Verified
Not enough data
8.7
238
|
Verified
Not enough data
8.8
233
|
Verified
Not enough data
8.6
222
|
Verified
Not enough data
8.5
175
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.7
8
Not enough data
7.3
8
Not enough data
7.4
7
Not enough data
Metrics
9.1
164
Not enough data
9.0
94
Not enough data
9.0
156
Not enough data
9.0
140
Not enough data
9.1
161
Not enough data
Variation Testing
9.1
123
Not enough data
8.4
101
Not enough data
8.9
103
Not enough data
9.0
117
Not enough data
9.0
37
Not enough data
9.1
107
Not enough data
Reporting
9.2
139
Not enough data
9.0
137
Not enough data
Personalization
9.0
123
Not enough data
9.1
121
Not enough data
9.2
105
Not enough data
Administration
8.8
131
Not enough data
8.5
46
Not enough data
8.9
137
Not enough data
9.1
141
Not enough data
Categories
Categories
Shared Categories
CleverTap and OneSignal are categorized as Push Notification, Mobile Marketing, and Marketing Automation
Unique Categories
CleverTap is categorized as Marketing Analytics, Mobile App Analytics, Mobile App Optimization, Personalization Engines, Customer Journey Mapping, and WhatsApp Marketing
Reviews
Reviewers' Company Size
CleverTap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OneSignal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
17.0%
Information Technology and Services
6.3%
Internet
5.7%
Entertainment
5.3%
Retail
5.3%
Other
60.4%
Computer Software
12.9%
Information Technology and Services
10.2%
Financial Services
6.0%
Health, Wellness and Fitness
4.4%
Computer Games
4.0%
Other
62.5%
Discussions
What is the best way for the gaming industry to leverage pre-login and post-login funnels.
5 Comments
ZG
very nice industryRead more
How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?
2 Comments
MB
You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first.Read more
Is there a way to have the offer change dynamically pushed out to customers via CleverTap?
1 Comment
MG
Yes, very much possible. CleverTap can help you serve real-time content based on your offers or user's behavior, through multiple channels of engagement....Read more
What is OneSignal used for?
3 Comments
KA
OneSignal is a customer engagement platform primarily used for sending push notifications, email notifications, and in-app messaging.
Read more
When will you add monitization options?
2 Comments
AS
in my opinion and experience using one signal, you cant monetize the message itself, but you can direct your users to any monetized website and read...Read more
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