Introducing G2.ai, the future of software buying.Try now
Compare Census and Hightouch 
Featured Products
At a Glance
Market Segments
Mid-Market (62.7% of reviews)
Mid-Market (62.9% of reviews)
Entry-Level Pricing
Free 1 Destination
Free Per Month
Census
Star Rating
(339)4.5 out of 5
Market Segments
Mid-Market (62.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 Destination
Free Trial is available
Browse all 3 pricing plansHightouch
Star Rating
(380)4.6 out of 5
Market Segments
Mid-Market (62.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Month
Browse all 4 pricing plansCensus vs Hightouch
When assessing the two solutions, reviewers found Hightouch easier to use and set up. However, reviewers felt that administration of both products was equally easy, and preferred doing business with Census overall.
- Reviewers felt that Hightouch meets the needs of their business better than Census.
- When comparing quality of ongoing product support, Census and Hightouch provide similar levels of assistance.
- For feature updates and roadmaps, our reviewers preferred the direction of Hightouch over Census.
Pricing
Entry-Level Pricing
Census
Free
Free
1 Destination
No credit card required to get started. $0, free forever.
- Unlimited free destinations: Slack, Google Sheets, Airtable, and more
- Unlimited 30-day trials of additional destinations
- Up to 2 active syncs per billable destination
Hightouch
Free
Free
Per Month
Get started for Free! No credit card required.
- Up to 1 destination
- Unlimited destination fields
- SSO with Google
Free Trial
Census
Free Trial is available
Hightouch
Free Trial is available
Ratings
Meets Requirements
8.8
257
8.9
301
Ease of Use
9.0
260
9.2
304
Ease of Setup
9.0
118
9.1
144
Ease of Admin
8.9
118
8.9
130
Quality of Support
9.2
228
9.2
253
Has the product been a good partner in doing business?
9.4
116
9.3
127
Product Direction (% positive)
9.1
241
9.4
277
Features by Category
Management
8.1
54
Not enough data
7.8
55
Not enough data
Functionality
Feature Not Available
Not enough data
8.7
62
Not enough data
9.0
74
Not enough data
9.2
74
Not enough data
8.7
72
Not enough data
Data Sourcing
8.9
39
8.8
78
9.0
40
8.6
73
Feature Not Available
7.9
64
Feature Not Available
7.7
64
Intelligence
Feature Not Available
8.3
67
7.7
24
7.2
58
Feature Not Available
7.8
60
Development
8.7
5
9.5
13
8.0
5
9.2
13
8.7
5
9.2
12
9.2
6
9.4
14
8.6
6
8.9
11
9.2
6
9.5
13
Not enough data
8.9
11
Management
8.9
6
8.6
14
7.2
6
9.0
13
8.6
6
9.2
14
8.0
5
9.4
13
9.0
5
Feature Not Available
Security
9.3
5
9.4
12
9.3
5
9.4
14
9.3
5
9.5
13
Integration Options
Not enough data
9.3
12
9.0
5
9.1
11
9.3
5
8.9
11
Not enough data
8.3
10
Deployment
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Development
Not enough data
9.4
38
Not enough data
8.7
33
Management
Not enough data
8.8
36
Not enough data
9.4
39
Integration Options
Not enough data
9.1
31
Not enough data
8.6
28
Not enough data
9.4
34
Not enough data
8.4
26
Data Management
9.3
41
9.3
70
9.0
35
8.7
58
9.1
41
9.2
69
9.2
39
9.3
68
Agentic AI - DataOps Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.1
34
8.3
51
Feature Not Available
7.4
50
Monitoring and Management
8.4
35
8.4
60
8.6
36
8.1
57
Cloud Deployment
8.5
31
Feature Not Available
8.3
29
8.6
51
Generative AI
6.1
6
6.0
17
6.4
6
6.1
17
Data Management
7.9
69
8.5
107
7.4
59
8.1
89
8.4
67
8.5
107
8.7
84
8.9
123
7.7
65
8.1
99
Functionality
7.6
64
8.1
106
8.6
68
8.7
112
7.9
77
8.3
112
8.5
72
8.9
106
8.9
72
9.3
115
9.0
83
9.2
115
8.1
53
8.2
89
Security
8.4
62
8.4
96
8.3
53
8.4
84
Generative AI
5.6
9
6.1
32
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Census and Hightouch are categorized as Reverse ETL, DataOps Platforms, Customer Data Platform (CDP), and iPaaS
Unique Categories
Census is categorized as Big Data Integration Platforms and ETL Tools
Hightouch is categorized as E-Commerce Data Integration and Identity Resolution
Reviews
Reviewers' Company Size
Census
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Hightouch
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
31.6%
Information Technology and Services
22.4%
Financial Services
8.1%
Retail
4.5%
Internet
2.7%
Other
30.7%
Computer Software
18.7%
Information Technology and Services
15.8%
Financial Services
14.7%
Marketing and Advertising
5.3%
Leisure, Travel & Tourism
3.4%
Other
42.1%
Alternatives
Discussions
Is there a way to reduce the premium fee?
1 Comment
Official Response from Census
Hey Alaran, thanks for reaching out. You're currently on the free plan so you get one destination or 10 destination fields at no cost. Great to hear you'd...Read more
How else are you using Census?
1 Comment
Official Response from Census
Hey Nikolas,
Would love other Census users to chime in, but there are lots of use cases our customers use us for :)
In fact, we recently revamped our...Read more
How to sync data from Snowflake to Salesforce.
1 Comment
Official Response from Census
Hey Shannel,
Thanks for the question. Syncing data from Snowflake to Salesforce is really simple with Census.
Here is a video showing the end to end...Read more
What is Hightouch used for?
1 Comment
JP
Hightouch is used for pushing data from your data warehouse to other tools/systems an SaaS tools. That process is called Reverse ETL or data activation. For...Read more
Hightouch has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
