Compare CTM (formerly CallTrackingMetrics) and Gong 
At a Glance
Market Segments
Small-Business (66.3% of reviews)
Mid-Market (69.4% of reviews)
Entry-Level Pricing
$79.00 Per Month
No pricing available
CTM (formerly CallTrackingMetrics)
Star Rating
(760)4.5 out of 5
Market Segments
Small-Business (66.3% of reviews)
Pros & Cons
Entry-Level Pricing
$79.00 Per Month
Browse all 4 pricing plansGong
Star Rating
(6,521)4.7 out of 5
Market Segments
Mid-Market (69.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about GongSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Gong excels in user-friendliness, with many users highlighting its seamless integration with existing systems through the Gong Everywhere extension. This ease of use is a significant advantage for teams looking to streamline their workflows.
- Users say that CTM (formerly CallTrackingMetrics) provides robust capabilities for tracking and analyzing inbound calls and form submissions, which helps businesses understand the effectiveness of their marketing campaigns. This feature is particularly praised for its ability to deliver actionable insights.
- According to verified reviews, Gong's AI features, such as automated note-taking and follow-up reminders, are considered powerful tools that enhance productivity during sales calls. Users appreciate how these features simplify the process of extracting valuable insights from conversations.
- Reviewers mention that while CTM offers a high level of customization to fit specific business needs, some users have encountered challenges with configuration, which can impact the overall experience. This suggests that while it can be tailored, it may require more effort to set up effectively.
- G2 reviewers highlight Gong's strong performance in providing real-time insights and analytics, which are crucial for sales teams aiming to improve their strategies. Users find that the ability to search for keywords and analyze customer interactions significantly enhances their understanding of client needs.
- Users report that CTM's call recording capabilities are on par with Gong's, both receiving high praise for their effectiveness. However, Gong's additional features, such as advanced AI-driven analytics, give it an edge in providing deeper insights into sales conversations.
Pricing
Entry-Level Pricing
CTM (formerly CallTrackingMetrics)
Marketing Lite
$79.00
Per Month
Attribution essentials to measure the impact of your marketing efforts
- Unlimited users
- Attribute calls and texts to their source
- Standard call recording, forwarding, and IVR routing
Gong
No pricing availableFree Trial
CTM (formerly CallTrackingMetrics)
Free Trial is available
Gong
No trial information availableRatings
Meets Requirements
9.1
631
9.4
4,973
Ease of Use
8.6
637
9.3
5,030
Ease of Setup
8.4
534
9.1
1,251
Ease of Admin
8.6
530
9.1
773
Quality of Support
9.0
586
9.2
3,532
Has the product been a good partner in doing business?
9.2
525
9.3
775
Product Direction (% positive)
9.1
630
9.0
4,651
Features by Category
Lead Facilitation
Not enough data
7.1
348
Not enough data
7.3
342
Not enough data
7.5
346
Not enough data
7.6
345
Organization
Not enough data
8.3
350
Not enough data
8.3
346
Not enough data
8.3
346
Performance Analysis
Not enough data
8.5
348
Not enough data
8.6
352
Sales Analysis
Not enough data
7.8
332
Not enough data
7.9
338
Generative AI
Not enough data
8.6
287
Not enough data
8.9
294
Agentic AI - AI Sales Assistant
Not enough data
8.1
54
Not enough data
7.9
53
Not enough data
8.2
54
Not enough data
8.3
53
Not enough data
8.2
53
Not enough data
8.2
53
Not enough data
8.1
53
Integrated Workflows
Not enough data
7.8
103
Not enough data
7.9
106
Not enough data
8.3
104
Not enough data
7.3
99
Not enough data
8.4
104
Not enough data
8.4
102
Not enough data
8.5
98
Repeatability and Reportability
Not enough data
8.2
99
Not enough data
8.0
99
Not enough data
7.9
98
Not enough data
8.4
104
Not enough data
7.3
97
AI and Automation
Not enough data
7.8
90
Not enough data
7.7
88
Not enough data
7.4
87
Not enough data
7.6
87
Not enough data
8.0
87
Generative AI
Not enough data
8.2
92
Agentic AI - Sales Engagement
Not enough data
8.1
49
Not enough data
8.0
48
Not enough data
8.2
49
Not enough data
8.2
47
Not enough data
8.1
49
Not enough data
8.0
47
Not enough data
8.2
47
Call Analytics
9.6
54
|
Verified
9.6
2771
|
Verified
8.4
33
|
Verified
8.8
2473
|
Verified
9.0
46
|
Verified
9.1
2681
|
Verified
8.9
45
|
Verified
8.3
1793
|
Verified
Artificial Intelligence - Conversation Intelligence
8.7
40
|
Verified
8.6
1871
|
Verified
8.5
39
|
Verified
8.3
2527
|
Verified
Not enough data
Not enough data
Generative AI
6.8
11
8.8
690
Agentic AI - Conversation Intelligence
5.8
6
8.0
135
5.3
6
8.0
134
6.1
6
8.1
136
5.6
6
8.0
135
6.7
6
8.2
136
5.8
6
8.1
135
4.7
6
7.9
134
Channels
9.7
32
|
Verified
Not enough data
8.7
22
Not enough data
9.2
19
|
Verified
Not enough data
9.0
29
|
Verified
Not enough data
9.0
21
Not enough data
Generative AI
7.9
7
Not enough data
Functions
9.3
50
|
Verified
Not enough data
9.4
47
|
Verified
Not enough data
9.5
43
|
Verified
Not enough data
9.2
21
Not enough data
9.4
18
|
Verified
Not enough data
9.7
27
|
Verified
Not enough data
9.5
22
|
Verified
Not enough data
9.5
22
|
Verified
Not enough data
Agentic AI - Contact Center
7.0
5
Not enough data
9.2
6
Not enough data
7.3
5
Not enough data
8.0
5
Not enough data
Administrative
9.2
47
|
Verified
Not enough data
9.7
47
|
Verified
Not enough data
9.2
50
|
Verified
Not enough data
9.8
21
|
Verified
Not enough data
9.4
19
|
Verified
Not enough data
Attribution Modeling
8.7
43
Not enough data
8.1
38
Not enough data
Feature Not Available
Not enough data
8.5
33
Not enough data
8.8
39
Not enough data
Feature Not Available
Not enough data
Agentic AI - Attribution
5.8
10
Not enough data
7.0
10
Not enough data
5.8
10
Not enough data
5.2
10
Not enough data
Marketing
8.7
29
Not enough data
9.0
33
Not enough data
9.4
43
Not enough data
9.1
49
Not enough data
Reporting
8.8
48
Not enough data
8.6
46
Not enough data
8.8
43
Not enough data
Revenue Sourcing and Forecasting
Not enough data
Feature Not Available
Not enough data
8.6
378
Not enough data
8.6
408
Not enough data
8.2
348
Not enough data
8.4
356
Not enough data
8.0
250
Not enough data
8.1
246
CRM Data Enrichment
Not enough data
9.0
402
Not enough data
8.8
390
Not enough data
9.1
424
Not enough data
Feature Not Available
Not enough data
8.6
254
Account Management
Not enough data
8.1
325
Not enough data
8.2
340
Not enough data
8.3
350
Not enough data
8.6
371
Not enough data
8.5
260
Not enough data
8.1
241
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
7.7
41
Not enough data
8.0
42
Not enough data
7.7
40
Not enough data
7.4
38
Not enough data
7.5
40
Generative AI
Not enough data
Not enough data
Voice Recognition - AI Voice Assistants
Not enough data
Not enough data
Speech Synthesis - AI Voice Assistants
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and privacy - AI Voice Assistants
Not enough data
Not enough data
Compatibility - AI Voice Assistants
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
8.3
55
Not enough data
8.5
55
Not enough data
8.4
57
Not enough data
8.6
58
Not enough data
8.3
57
Data Sourcing
Not enough data
8.5
744
Not enough data
8.7
788
Not enough data
8.5
715
Not enough data
8.9
803
Not enough data
8.6
726
Predictive Analytics
Not enough data
8.1
721
Not enough data
8.4
750
Not enough data
8.2
737
Not enough data
8.3
723
Sales Management
Not enough data
8.6
760
Not enough data
8.2
721
Not enough data
8.7
758
Not enough data
9.0
825
Agentic AI - Outbound Call Tracking
6.9
14
Not enough data
7.6
13
Not enough data
Calling
9.8
18
Not enough data
9.2
17
Not enough data
9.5
18
Not enough data
9.5
16
Not enough data
9.2
17
Not enough data
Contacts
9.5
16
Not enough data
9.4
16
Not enough data
9.4
16
Not enough data
Insights
8.2
17
Not enough data
8.9
17
Not enough data
8.9
17
Not enough data
Feature Not Available
Not enough data
7.3
16
Not enough data
8.6
15
Not enough data
Agentic AI - Sales Coaching
Not enough data
8.1
61
Not enough data
8.5
61
5.7
5
8.3
62
Not enough data
8.3
59
Training
8.8
8
9.0
1966
|
Verified
8.5
8
9.0
2179
|
Verified
7.6
7
8.6
1528
|
Verified
7.9
8
9.2
2217
|
Verified
Feedback
8.1
8
9.3
2371
|
Verified
7.4
7
9.0
1853
|
Verified
7.4
7
9.0
1895
|
Verified
7.4
7
8.8
1605
|
Verified
8.8
8
8.9
1791
|
Verified
7.9
8
8.9
1879
|
Verified
Feature Not Available
Feature Not Available
Generative AI
Not enough data
8.9
388
Agentic AI - UCaaS Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Extensions
9.6
13
|
Verified
Not enough data
9.4
12
|
Verified
Not enough data
9.3
10
|
Verified
Not enough data
Features
9.5
13
Not enough data
9.4
9
Not enough data
8.9
11
|
Verified
Not enough data
9.5
11
|
Verified
Not enough data
Feature Not Available
Not enough data
9.8
9
Not enough data
Agentic AI - Revenue AI Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform - Revenue AI Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Phone Number Management
9.2
294
Not enough data
9.1
249
Not enough data
8.8
180
Not enough data
Tracking
8.9
268
Not enough data
9.0
228
Not enough data
8.9
231
Not enough data
Analytics
9.0
296
Not enough data
9.3
300
Not enough data
8.7
271
Not enough data
8.4
102
Not enough data
Call Routing
8.9
169
Not enough data
8.9
150
Not enough data
8.6
137
Not enough data
Administration
8.5
85
Not enough data
9.2
131
Not enough data
9.1
150
Not enough data
Agentic AI - Inbound Call Tracking
6.2
22
Not enough data
7.0
22
Not enough data
6.1
22
Not enough data
Marketing Operations
8.4
45
Not enough data
9.1
58
Not enough data
8.8
47
Not enough data
9.1
58
Not enough data
8.3
45
Not enough data
8.5
42
Not enough data
Campaign Activity
8.8
51
Not enough data
8.7
62
Not enough data
8.0
44
Not enough data
8.9
55
Not enough data
8.3
40
Not enough data
7.5
35
Not enough data
Agentic AI - Marketing Analytics
6.1
11
Not enough data
7.3
11
Not enough data
6.7
11
Not enough data
Categories
Categories
Shared Categories
CTM (formerly CallTrackingMetrics) and Gong are categorized as Conversation Intelligence and Sales Coaching
Unique Categories
CTM (formerly CallTrackingMetrics) is categorized as Speech Analytics, Outbound Call Tracking, Inbound Call Tracking, Marketing Analytics, Attribution, Contact Center, AI Voice Assistants, and UCaaS Platforms
Gong is categorized as Revenue AI Platforms, Revenue Operations & Intelligence (RO&I), Sales Engagement, AI Sales Assistant, and Sales Analytics
Reviews
Reviewers' Company Size
CTM (formerly CallTrackingMetrics)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Gong
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
38.2%
Internet
6.2%
Construction
4.1%
Consumer Services
3.8%
Hospital & Health Care
3.8%
Other
43.8%
Computer Software
37.6%
Information Technology and Services
16.8%
Marketing and Advertising
9.0%
Internet
5.1%
Financial Services
3.2%
Other
28.3%
Discussions
What do you think is the best thing about Call Tracking Metrics
2 Comments
LB
I also think that it is very convenient, especially for parents. When I started letting my son go to school on his own, I realized the importance of such...Read more
Where can I forward my calls to?
1 Comment
AF
You can forward your calls within the CTM numbers you currently have or forward to an external answering service.Read more
Can I change plans after I sign up?
1 Comment
AF
Yes you can, there are several plans you can upgrade to.Read more
What is gong software?
6 Comments
RT
Gong software is a software that records and analyzes sales calls. This allows the sales person to focus on the call and then analyze the data later. This...Read more
What is the email address to send the invite to for a last minute call to be recorded? And is there a way to send the invite via email, not through the gong site?
4 Comments
ES
assistant@gong.io worked for me!Read more
How do i make Gong automatic for all my calls ?
3 Comments
JS
You can control this in configuration settings. You should not have to log into Gong for it to record. Read more
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