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At a Glance
Market Segments
Small-Business (66.4% of reviews)
Mid-Market (69.3% of reviews)
Entry-Level Pricing
$79.00 Per Month
No pricing available
CTM (formerly CallTrackingMetrics)
Star Rating
(759)4.5 out of 5
Market Segments
Small-Business (66.4% of reviews)
Pros & Cons
Entry-Level Pricing
$79.00 Per Month
Browse all 4 pricing plansGong
Star Rating
(6,450)4.7 out of 5
Market Segments
Mid-Market (69.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about GongSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Gong excels in conversation intelligence, with users praising its ability to automatically transcribe and analyze sales calls. One user highlighted Gong's "top tier recording, transcription, summary of sales calls, AI analysis," making it a powerful tool for extracting insights.
- Users say that CallTrackingMetrics offers a high level of customization to fit specific business needs. Reviewers appreciate the API integrations, particularly with Google Ads, noting that it functions better overall compared to other platforms, which enhances their attribution mechanics.
- According to verified reviews, Gong's user experience shines with its ease of use and setup. Many users find the platform intuitive, which allows for a smoother onboarding process, while CallTrackingMetrics has received feedback indicating some challenges in matching specific workflow needs.
- Reviewers mention that Gong's AI capabilities provide valuable insights, with one user stating that it helps inform design decisions by summarizing calls effectively. This feature is particularly beneficial for teams looking to leverage data for strategic improvements.
- Users highlight that CallTrackingMetrics serves as a reliable and adaptable solution for their attribution needs, with one reviewer noting it as the "cornerstone" of their mechanics. This adaptability is a strong point for small businesses looking for tailored solutions.
- G2 reviewers indicate that while both products have strong call recording features, Gong's overall performance in AI text summarization and adaptive learning is superior, with users appreciating the quick high-level insights it provides from sales calls.
Pricing
Entry-Level Pricing
CTM (formerly CallTrackingMetrics)
Marketing Lite
$79.00
Per Month
Attribution essentials to measure the impact of your marketing efforts
- Unlimited users
- Attribute calls and texts to their source
- Standard call recording, forwarding, and IVR routing
Gong
No pricing availableFree Trial
CTM (formerly CallTrackingMetrics)
Free Trial is available
Gong
No trial information availableRatings
Meets Requirements
9.1
630
9.4
4,941
Ease of Use
8.6
636
9.3
4,997
Ease of Setup
8.4
533
9.1
1,225
Ease of Admin
8.6
530
9.1
768
Quality of Support
9.0
585
9.3
3,509
Has the product been a good partner in doing business?
9.2
525
9.3
770
Product Direction (% positive)
9.1
630
9.0
4,619
Features by Category
Lead Facilitation
Not enough data
7.1
350
Not enough data
7.3
344
Not enough data
7.5
347
Not enough data
7.6
347
Organization
Not enough data
8.3
352
Not enough data
8.3
348
Not enough data
8.3
349
Performance Analysis
Not enough data
8.5
350
Not enough data
8.6
353
Sales Analysis
Not enough data
7.8
334
Not enough data
7.9
340
Generative AI
Not enough data
8.6
286
Not enough data
8.9
292
Agentic AI - AI Sales Assistant
Not enough data
8.1
54
Not enough data
7.9
53
Not enough data
8.2
54
Not enough data
8.3
53
Not enough data
8.2
53
Not enough data
8.2
53
Not enough data
8.1
53
Integrated Workflows
Not enough data
7.8
102
Not enough data
7.9
103
Not enough data
8.3
101
Not enough data
7.3
98
Not enough data
8.5
103
Not enough data
8.4
101
Not enough data
8.5
97
Repeatability and Reportability
Not enough data
8.2
99
Not enough data
8.0
99
Not enough data
7.9
98
Not enough data
8.3
103
Not enough data
7.3
97
AI and Automation
Not enough data
7.8
90
Not enough data
7.7
88
Not enough data
7.4
87
Not enough data
7.6
87
Not enough data
8.0
87
Generative AI
Not enough data
8.2
91
Agentic AI - Sales Engagement
Not enough data
8.1
49
Not enough data
8.0
48
Not enough data
8.2
49
Not enough data
8.2
47
Not enough data
8.1
48
Not enough data
8.0
47
Not enough data
8.2
47
Call Analytics
9.6
54
|
Verified
9.6
2750
|
Verified
8.4
33
|
Verified
8.8
2468
|
Verified
9.0
46
|
Verified
9.1
2662
|
Verified
8.9
45
|
Verified
8.3
1795
|
Verified
Agent Performance Management
8.7
40
|
Verified
8.6
1871
|
Verified
8.5
39
|
Verified
8.3
2518
|
Verified
8.7
40
8.7
2304
|
Verified
Generative AI
6.8
11
8.9
675
Agentic AI - Conversation Intelligence
5.8
6
8.0
135
5.3
6
8.0
134
6.1
6
8.2
135
5.6
6
8.0
134
6.7
6
8.2
135
5.8
6
8.1
134
4.7
6
8.0
134
Channels
9.7
32
|
Verified
Not enough data
8.7
22
Not enough data
9.2
19
|
Verified
Not enough data
9.0
29
|
Verified
Not enough data
9.0
21
Not enough data
Generative AI
7.9
7
Not enough data
Functions
9.3
50
|
Verified
Not enough data
9.4
47
|
Verified
Not enough data
9.5
43
|
Verified
Not enough data
9.2
21
Not enough data
9.4
18
|
Verified
Not enough data
9.7
27
|
Verified
Not enough data
9.5
22
|
Verified
Not enough data
9.5
22
|
Verified
Not enough data
Agentic AI - Contact Center
7.0
5
Not enough data
9.2
6
Not enough data
7.3
5
Not enough data
8.0
5
Not enough data
Administrative
9.2
47
|
Verified
Not enough data
9.7
47
|
Verified
Not enough data
9.2
50
|
Verified
Not enough data
9.8
21
|
Verified
Not enough data
9.4
19
|
Verified
Not enough data
Attribution Modeling
8.7
43
Not enough data
8.1
38
Not enough data
Feature Not Available
Not enough data
8.5
33
Not enough data
8.8
39
Not enough data
Feature Not Available
Not enough data
Agentic AI - Attribution
5.8
10
Not enough data
7.0
10
Not enough data
5.8
10
Not enough data
5.2
10
Not enough data
Marketing
8.7
29
Not enough data
9.0
33
Not enough data
9.4
43
Not enough data
9.1
49
Not enough data
Reporting
8.8
48
Not enough data
8.6
46
Not enough data
8.8
43
Not enough data
Revenue Sourcing and Forecasting
Not enough data
Feature Not Available
Not enough data
8.6
379
Not enough data
8.6
409
Not enough data
8.2
348
Not enough data
8.4
356
Not enough data
8.0
250
Not enough data
8.1
246
CRM Data Enrichment
Not enough data
9.0
402
Not enough data
8.8
389
Not enough data
9.1
424
Not enough data
Feature Not Available
Not enough data
8.6
254
Account Management
Not enough data
8.1
325
Not enough data
8.2
340
Not enough data
8.3
350
Not enough data
8.6
371
Not enough data
8.5
260
Not enough data
8.1
241
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
7.7
41
Not enough data
8.0
42
Not enough data
7.7
40
Not enough data
7.4
38
Not enough data
7.5
40
Generative AI
Not enough data
Not enough data
Voice Recognition - AI Voice Assistants
Not enough data
Not enough data
Speech Synthesis - AI Voice Assistants
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and privacy - AI Voice Assistants
Not enough data
Not enough data
Compatibility - AI Voice Assistants
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
8.3
55
Not enough data
8.5
55
Not enough data
8.4
57
Not enough data
8.6
58
Not enough data
8.3
57
Data Sourcing
Not enough data
8.5
744
Not enough data
8.7
789
Not enough data
8.5
716
Not enough data
8.9
803
Not enough data
8.6
726
Predictive Analytics
Not enough data
8.1
721
Not enough data
8.4
749
Not enough data
8.2
735
Not enough data
8.3
723
Sales Management
Not enough data
8.6
759
Not enough data
8.2
721
Not enough data
8.7
758
Not enough data
9.0
824
Agentic AI - Outbound Call Tracking
6.9
14
Not enough data
7.6
13
Not enough data
Calling
9.8
18
Not enough data
9.2
17
Not enough data
9.5
18
Not enough data
9.5
16
Not enough data
9.2
17
Not enough data
Contacts
9.5
16
Not enough data
9.4
16
Not enough data
9.4
16
Not enough data
Insights
8.2
17
Not enough data
8.9
17
Not enough data
8.9
17
Not enough data
Feature Not Available
Not enough data
7.3
16
Not enough data
8.6
15
Not enough data
Agentic AI - Sales Coaching
Not enough data
8.1
61
Not enough data
8.5
61
5.7
5
8.3
62
Not enough data
8.3
59
Training
8.8
8
9.0
1965
|
Verified
8.5
8
9.0
2176
|
Verified
7.6
7
8.6
1527
|
Verified
7.9
8
9.2
2215
|
Verified
Feedback
8.1
8
9.3
2371
|
Verified
7.4
7
9.0
1852
|
Verified
7.4
7
9.0
1895
|
Verified
7.4
7
8.8
1605
|
Verified
8.8
8
8.9
1791
|
Verified
7.9
8
8.9
1878
|
Verified
Feature Not Available
Feature Not Available
Generative AI
Not enough data
8.9
388
Agentic AI - UCaaS Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Extensions
9.6
13
|
Verified
Not enough data
9.4
12
|
Verified
Not enough data
9.3
10
|
Verified
Not enough data
Features
9.5
13
Not enough data
9.4
9
Not enough data
8.9
11
|
Verified
Not enough data
9.5
11
|
Verified
Not enough data
Feature Not Available
Not enough data
9.8
9
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Phone Number Management
9.2
294
Not enough data
9.1
249
Not enough data
8.8
180
Not enough data
Tracking
8.9
268
Not enough data
9.0
228
Not enough data
8.9
230
Not enough data
Analytics
9.0
296
Not enough data
9.3
299
Not enough data
8.7
270
Not enough data
8.4
102
Not enough data
Call Routing
8.9
169
Not enough data
8.9
150
Not enough data
8.6
137
Not enough data
Administration
8.5
85
Not enough data
9.2
131
Not enough data
9.1
149
Not enough data
Agentic AI - Inbound Call Tracking
6.2
22
Not enough data
7.0
22
Not enough data
6.1
22
Not enough data
Marketing Operations
8.4
45
Not enough data
9.1
58
Not enough data
8.8
47
Not enough data
9.1
58
Not enough data
8.3
45
Not enough data
8.5
42
Not enough data
Campaign Activity
8.8
51
Not enough data
8.7
62
Not enough data
8.0
44
Not enough data
8.9
55
Not enough data
8.3
40
Not enough data
7.5
35
Not enough data
Agentic AI - Marketing Analytics
6.1
11
Not enough data
7.3
11
Not enough data
6.7
11
Not enough data
Categories
Categories
Shared Categories
CTM (formerly CallTrackingMetrics) and Gong are categorized as Conversation Intelligence and Sales Coaching
Unique Categories
CTM (formerly CallTrackingMetrics) is categorized as Speech Analytics, Outbound Call Tracking, Inbound Call Tracking, Marketing Analytics, Attribution, Contact Center, AI Voice Assistants, and UCaaS Platforms
Gong is categorized as AI Sales Assistant, Sales Engagement, Sales Analytics, and Revenue Operations & Intelligence (RO&I)
Reviews
Reviewers' Company Size
CTM (formerly CallTrackingMetrics)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Gong
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
38.2%
Internet
6.2%
Construction
4.1%
Hospital & Health Care
3.8%
Consumer Services
3.8%
Other
43.8%
Computer Software
37.6%
Information Technology and Services
16.7%
Marketing and Advertising
9.0%
Internet
5.1%
Financial Services
3.3%
Other
28.3%
Discussions
What do you think is the best thing about Call Tracking Metrics
2 Comments
LB
I also think that it is very convenient, especially for parents. When I started letting my son go to school on his own, I realized the importance of such...Read more
Where can I forward my calls to?
1 Comment
AF
You can forward your calls within the CTM numbers you currently have or forward to an external answering service.Read more
Can I change plans after I sign up?
1 Comment
AF
Yes you can, there are several plans you can upgrade to.Read more
What is gong software?
6 Comments
RT
Gong software is a software that records and analyzes sales calls. This allows the sales person to focus on the call and then analyze the data later. This...Read more
What is the email address to send the invite to for a last minute call to be recorded? And is there a way to send the invite via email, not through the gong site?
4 Comments
ES
assistant@gong.io worked for me!Read more
How do i make Gong automatic for all my calls ?
3 Comments
JS
You can control this in configuration settings. You should not have to log into Gong for it to record. Read more
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