Compare CTM (formerly CallTrackingMetrics) and Gong 
At a Glance
Market Segments
Small-Business (66.3% of reviews)
Mid-Market (69.4% of reviews)
Entry-Level Pricing
$79.00 Per Month
No pricing available
CTM (formerly CallTrackingMetrics)
Star Rating
(760)4.5 out of 5
Market Segments
Small-Business (66.3% of reviews)
Pros & Cons
Entry-Level Pricing
$79.00 Per Month
Browse all 4 pricing plansGong
Star Rating
(6,542)4.7 out of 5
Market Segments
Mid-Market (69.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about GongSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Gong excels in user satisfaction, with many praising its intuitive setup process and the ability to capture detailed meeting messages. Users appreciate how it allows them to listen to the context of customer needs, making it a valuable tool for improving communication.
- Users say that CTM (formerly CallTrackingMetrics) is particularly effective for tracking and recording client calls, helping businesses attribute inbound calls to specific marketing campaigns. This feature is highlighted as a key advantage for those looking to make informed marketing decisions.
- According to verified reviews, Gong's ease of use stands out, with many users noting that it integrates seamlessly into their daily workflows. The ability to query customer information quickly is seen as a significant time-saver, enhancing productivity.
- Reviewers mention that while CTM offers robust call tracking capabilities, some users find it challenging to configure for their specific needs. This can lead to a steeper learning curve compared to Gong, which is often described as more user-friendly.
- Users highlight Gong's advanced analytics features, which allow for in-depth call analysis and feedback. This capability is particularly appreciated by sales teams looking to refine their approach and improve their performance over time.
- G2 reviewers note that while CTM has a strong focus on call tracking, it may not provide the same level of comprehensive conversation intelligence as Gong. Users looking for a more holistic view of customer interactions may find Gong's offerings more aligned with their needs.
Pricing
Entry-Level Pricing
CTM (formerly CallTrackingMetrics)
Marketing Lite
$79.00
Per Month
Attribution essentials to measure the impact of your marketing efforts
- Unlimited users
- Attribute calls and texts to their source
- Standard call recording, forwarding, and IVR routing
Gong
No pricing availableFree Trial
CTM (formerly CallTrackingMetrics)
Free Trial is available
Gong
No trial information availableRatings
Meets Requirements
9.1
631
9.4
4,986
Ease of Use
8.6
637
9.3
5,044
Ease of Setup
8.4
534
9.1
1,261
Ease of Admin
8.6
530
9.1
775
Quality of Support
9.0
586
9.2
3,542
Has the product been a good partner in doing business?
9.2
525
9.3
777
Product Direction (% positive)
9.1
630
9.0
4,662
Features by Category
Lead Facilitation
Not enough data
7.1
347
Not enough data
7.3
341
Not enough data
7.6
346
Not enough data
7.6
345
Organization
Not enough data
8.3
350
Not enough data
8.3
346
Not enough data
8.3
345
Performance Analysis
Not enough data
8.5
347
Not enough data
8.6
352
Sales Analysis
Not enough data
7.8
331
Not enough data
7.9
337
Generative AI
Not enough data
8.6
286
Not enough data
8.9
293
Agentic AI - AI Sales Assistant
Not enough data
8.1
54
Not enough data
7.9
53
Not enough data
8.2
55
Not enough data
8.3
53
Not enough data
8.2
53
Not enough data
8.2
53
Not enough data
8.1
53
Integrated Workflows
Not enough data
7.8
104
Not enough data
7.9
107
Not enough data
8.3
105
Not enough data
7.3
99
Not enough data
8.5
105
Not enough data
8.4
103
Not enough data
8.5
98
Repeatability and Reportability
Not enough data
8.2
99
Not enough data
8.0
100
Not enough data
7.9
99
Not enough data
8.4
105
Not enough data
7.3
97
AI and Automation
Not enough data
7.8
91
Not enough data
7.7
88
Not enough data
7.4
87
Not enough data
7.6
87
Not enough data
8.0
87
Generative AI
Not enough data
8.2
93
Agentic AI - Sales Engagement
Not enough data
8.1
49
Not enough data
8.0
48
Not enough data
8.2
49
Not enough data
8.2
47
Not enough data
8.1
49
Not enough data
8.0
47
Not enough data
8.2
48
Call Analytics
9.6
54
|
Verified
9.6
2776
|
Verified
8.4
33
|
Verified
8.8
2476
|
Verified
9.0
46
|
Verified
9.1
2689
|
Verified
8.9
45
|
Verified
8.3
1793
|
Verified
Artificial Intelligence - Conversation Intelligence
8.7
40
|
Verified
8.6
1870
|
Verified
8.5
39
|
Verified
8.3
2532
|
Verified
Not enough data
Not enough data
Generative AI
6.8
11
8.9
693
Agentic AI - Conversation Intelligence
5.8
6
8.0
135
5.3
6
8.0
134
6.1
6
8.1
138
5.6
6
8.0
135
6.7
6
8.2
136
5.8
6
8.1
135
4.7
6
8.0
135
Channels
9.7
32
|
Verified
Not enough data
8.7
22
Not enough data
9.2
19
|
Verified
Not enough data
9.0
29
|
Verified
Not enough data
9.0
21
Not enough data
Generative AI
7.9
7
Not enough data
Functions
9.3
50
|
Verified
Not enough data
9.4
47
|
Verified
Not enough data
9.5
43
|
Verified
Not enough data
9.2
21
Not enough data
9.4
18
|
Verified
Not enough data
9.7
27
|
Verified
Not enough data
9.5
22
|
Verified
Not enough data
9.5
22
|
Verified
Not enough data
Agentic AI - Contact Center
7.0
5
Not enough data
9.2
6
Not enough data
7.3
5
Not enough data
8.0
5
Not enough data
Administrative
9.2
47
|
Verified
Not enough data
9.7
47
|
Verified
Not enough data
9.2
50
|
Verified
Not enough data
9.8
21
|
Verified
Not enough data
9.4
19
|
Verified
Not enough data
Attribution Modeling
8.7
43
Not enough data
8.1
38
Not enough data
Feature Not Available
Not enough data
8.5
33
Not enough data
8.8
39
Not enough data
Feature Not Available
Not enough data
Agentic AI - Attribution
5.8
10
Not enough data
7.0
10
Not enough data
5.8
10
Not enough data
5.2
10
Not enough data
Marketing
8.7
29
Not enough data
9.0
33
Not enough data
9.4
43
Not enough data
9.1
49
Not enough data
Reporting
8.8
48
Not enough data
8.6
46
Not enough data
8.8
43
Not enough data
Revenue Sourcing and Forecasting
Not enough data
Feature Not Available
Not enough data
8.6
378
Not enough data
8.6
408
Not enough data
8.2
348
Not enough data
8.4
356
Not enough data
8.0
250
Not enough data
8.1
246
CRM Data Enrichment
Not enough data
9.0
402
Not enough data
8.8
390
Not enough data
9.1
424
Not enough data
Feature Not Available
Not enough data
8.6
254
Account Management
Not enough data
8.1
325
Not enough data
8.2
340
Not enough data
8.3
350
Not enough data
8.6
371
Not enough data
8.5
260
Not enough data
8.1
241
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
7.7
41
Not enough data
8.0
42
Not enough data
7.7
40
Not enough data
7.4
38
Not enough data
7.5
40
Generative AI
Not enough data
Not enough data
Voice Recognition - AI Voice Assistants
Not enough data
Not enough data
Speech Synthesis - AI Voice Assistants
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and privacy - AI Voice Assistants
Not enough data
Not enough data
Compatibility - AI Voice Assistants
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
8.3
55
Not enough data
8.5
55
Not enough data
8.4
57
Not enough data
8.6
58
Not enough data
8.3
57
Data Sourcing
Not enough data
8.5
746
Not enough data
8.7
788
Not enough data
8.5
716
Not enough data
8.9
804
Not enough data
8.6
726
Predictive Analytics
Not enough data
8.1
720
Not enough data
8.4
750
Not enough data
8.2
736
Not enough data
8.3
722
Sales Management
Not enough data
8.6
760
Not enough data
8.3
721
Not enough data
8.7
757
Not enough data
9.0
826
Agentic AI - Outbound Call Tracking
6.9
14
Not enough data
7.6
13
Not enough data
Calling
9.8
18
Not enough data
9.2
17
Not enough data
9.5
18
Not enough data
9.5
16
Not enough data
9.2
17
Not enough data
Contacts
9.5
16
Not enough data
9.4
16
Not enough data
9.4
16
Not enough data
Insights
8.2
17
Not enough data
8.9
17
Not enough data
8.9
17
Not enough data
Feature Not Available
Not enough data
7.3
16
Not enough data
8.6
15
Not enough data
Agentic AI - Sales Coaching
Not enough data
8.1
61
Not enough data
8.5
61
5.7
5
8.3
62
Not enough data
8.3
60
Training
8.8
8
9.0
1965
|
Verified
8.5
8
9.0
2178
|
Verified
7.6
7
8.6
1527
|
Verified
7.9
8
9.2
2216
|
Verified
Feedback
8.1
8
9.3
2370
|
Verified
7.4
7
9.0
1853
|
Verified
7.4
7
9.0
1894
|
Verified
7.4
7
8.8
1605
|
Verified
8.8
8
8.9
1791
|
Verified
7.9
8
8.9
1878
|
Verified
Feature Not Available
Feature Not Available
Generative AI
Not enough data
8.9
387
Agentic AI - UCaaS Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Extensions
9.6
13
|
Verified
Not enough data
9.4
12
|
Verified
Not enough data
9.3
10
|
Verified
Not enough data
Features
9.5
13
Not enough data
9.4
9
Not enough data
8.9
11
|
Verified
Not enough data
9.5
11
|
Verified
Not enough data
Feature Not Available
Not enough data
9.8
9
Not enough data
Agentic AI - Revenue AI Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform - Revenue AI Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Phone Number Management
9.2
294
Not enough data
9.1
249
Not enough data
8.8
180
Not enough data
Tracking
8.9
268
Not enough data
9.0
228
Not enough data
8.9
231
Not enough data
Analytics
9.0
296
Not enough data
9.3
300
Not enough data
8.7
271
Not enough data
8.4
102
Not enough data
Call Routing
8.9
169
Not enough data
8.9
150
Not enough data
8.6
137
Not enough data
Administration
8.5
85
Not enough data
9.2
131
Not enough data
9.1
150
Not enough data
Agentic AI - Inbound Call Tracking
6.2
22
Not enough data
7.0
22
Not enough data
6.1
22
Not enough data
Marketing Operations
8.4
45
Not enough data
9.1
58
Not enough data
8.8
47
Not enough data
9.1
58
Not enough data
8.3
45
Not enough data
8.5
42
Not enough data
Campaign Activity
8.8
51
Not enough data
8.7
62
Not enough data
8.0
44
Not enough data
8.9
55
Not enough data
8.3
40
Not enough data
7.5
35
Not enough data
Agentic AI - Marketing Analytics
6.1
11
Not enough data
7.3
11
Not enough data
6.7
11
Not enough data
Categories
Categories
Shared Categories
CTM (formerly CallTrackingMetrics) and Gong are categorized as Conversation Intelligence and Sales Coaching
Unique Categories
CTM (formerly CallTrackingMetrics) is categorized as Speech Analytics, Outbound Call Tracking, Inbound Call Tracking, Marketing Analytics, Attribution, Contact Center, AI Voice Assistants, and UCaaS Platforms
Gong is categorized as Revenue AI Platforms, Revenue Operations & Intelligence (RO&I), Sales Engagement, AI Sales Assistant, and Sales Analytics
Reviews
Reviewers' Company Size
CTM (formerly CallTrackingMetrics)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Gong
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
38.2%
Internet
6.2%
Construction
4.1%
Consumer Services
3.8%
Hospital & Health Care
3.8%
Other
43.8%
Computer Software
37.6%
Information Technology and Services
16.8%
Marketing and Advertising
9.0%
Internet
5.0%
Financial Services
3.2%
Other
28.4%
Discussions
What do you think is the best thing about Call Tracking Metrics
2 Comments
SC
very convenientRead more
Need referral for creative Implementation Consultant
1 Comment
DC
Try Blue Pig Media. I’ve heard they’re quite good. Read more
Why is texting difficult on the platform
1 Comment
TG
Do you mean to the receiving user of a response? Read more
What is gong software?
6 Comments
RT
Gong software is a software that records and analyzes sales calls. This allows the sales person to focus on the call and then analyze the data later. This...Read more
What is the email address to send the invite to for a last minute call to be recorded? And is there a way to send the invite via email, not through the gong site?
4 Comments
PB
Hi Bianca! You can go ahead and send the invitation to assistant@gong.io. I hope that helps!Read more
Do you accept marketing ideas/suggestions? I sent one to Udi and Amit.
3 Comments
CG
Very high ferformerRead more
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