# CallRail vs WhatConverts Comparison
---
## AI Generated Summary
- **G2 reviewers report** that CallRail excels in providing comprehensive call tracking insights, which help users demonstrate the effectiveness of their marketing campaigns. One user mentioned that before using CallRail, it was challenging to prove the value of certain campaigns, but now they have a complete picture of their digital marketing efforts.
- **Users say** WhatConverts stands out for its exceptional customer support, with many praising the fast and responsive service. A recent user highlighted their experience as "stellar," noting that the support team is highly effective from sales to technical assistance.
- **Reviewers mention** that CallRail's user interface is intuitive and easy to navigate, making it simple to log and track incoming marketing calls. One user appreciated the ability to call back missed calls easily, which enhances their customer engagement.
- **According to verified reviews** , WhatConverts is recognized for its cost-effectiveness, with users noting that it provides a great product at a reasonable price. This affordability, combined with its extensive integrations and reporting capabilities, makes it an attractive option for small businesses.
- **G2 reviewers highlight** that while CallRail has a higher overall satisfaction score, WhatConverts boasts slightly better ratings in areas like ease of setup and quality of support. Users have noted that WhatConverts' implementation process is straightforward, which can be a significant advantage for businesses looking to get started quickly.
- **Users report** that CallRail's AI agents are a valuable feature, allowing customers to get information about products and services without needing to speak to a representative. This automation can enhance efficiency, especially for businesses with high call volumes.



| | CallRail | WhatConverts | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.9 out of 5 | 
| **Total Reviews** | 1,715 | 306 | 
| **Largest Market Segment** | Small-Business (74.4% of reviews) | Small-Business (87.5% of reviews) | 
| **Entry Level Price** | $55.00 Per Month | $30.00 Per Month | 

---
## Top Pros & Cons

### CallRail

Pros:
- Ease of Use (109 reviews)
- Features (102 reviews)

Cons:
- Missing Features (29 reviews)
- Integration Issues (26 reviews)

### WhatConverts

Pros:
- Customer Support (82 reviews)
- Helpful (66 reviews)

Cons:
- Expensive (15 reviews)
- Learning Curve (12 reviews)

---
## Ratings Comparison
| Rating | CallRail | WhatConverts | 
|---|---|---|
  | **Meets Requirements** | 9.0 (1332 reviews) | 9.4 (274 reviews) | 
  | **Ease of Use** | 9.0 (1347 reviews) | 9.2 (277 reviews) | 
  | **Ease of Setup** | 9.0 (1096 reviews) | 9.1 (244 reviews) | 
  | **Ease of Admin** | 9.1 (1023 reviews) | 9.4 (221 reviews) | 
  | **Quality of Support** | 8.8 (1198 reviews) | 9.9 (269 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.2 (1007 reviews) | 9.7 (221 reviews) | 
  | **Product Direction (% positive)** | 8.9 (1277 reviews) | 9.7 (264 reviews) | 

---
## Pricing

### CallRail

#### Entry-Level Pricing

Plan: Lead Tracking

Price: $55.00 Per Month

Description: Track and analyze call and texts with Call Tracking for greater marketing insights, now with Al-powered conversation insights.

Key Features:
- Call & text tracking and attribution
- Call recording and routing
- Call transcription and analysis

[Browse all 4 editions](https://www.g2.com/products/callrail/pricing)

#### Free Trial

Yes

### WhatConverts

#### Entry-Level Pricing

Plan: Call Tracking Plan

Price: $30.00 Per Month

Description: Track what marketing makes your phone ring.

Key Features:
- Dyanmic Number Insertion
- Call Tracking and Recording
- Instant Call Tracking Numbers

[Browse all 5 editions](https://www.g2.com/products/whatconverts/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **CallRail** | N/A | N/A |
| **WhatConverts** | N/A | N/A |

#### Lead Generation

| Feature | CallRail | WhatConverts | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **CallRail** | 8.8/10 | 8 |
| **WhatConverts** | N/A | N/A |

#### Lead Facilitation

| Feature | CallRail | WhatConverts | 
|---|---|---|
| **Customer-facing Chatbot** | 8.8 (7 reviews) | Not enough data | 
| **Lead Qualification** | 7.5 (6 reviews) | Not enough data | 
| **Lead Follow-up** | 8.3 (7 reviews) | Not enough data | 
| **Meeting Scheduling ** | 8.6 (7 reviews) | Not enough data | 

#### Organization

| Feature | CallRail | WhatConverts | 
|---|---|---|
| **Opportunity and Pipeline Management ** | 8.6 (7 reviews) | Not enough data | 
| **Data Entry** | 8.6 (6 reviews) | Not enough data | 
| **Integrations / APIs** | 10.0 (7 reviews) | Not enough data | 

#### Performance Analysis

| Feature | CallRail | WhatConverts | 
|---|---|---|
| **Coaching ** | 8.8 (7 reviews) | Not enough data | 
| **Peformance Tracking** | 9.0 (7 reviews) | Not enough data | 

#### Sales Analysis

| Feature | CallRail | WhatConverts | 
|---|---|---|
| **ROI Forecasting ** | 8.8 (7 reviews) | Not enough data | 
| **Sales Forecasting ** | 9.0 (7 reviews) | Not enough data | 

#### Generative AI

| Feature | CallRail | WhatConverts | 
|---|---|---|
| **AI Text Generation** | 8.8 (7 reviews) | Not enough data | 
| **AI Text Summarization** | 9.4 (8 reviews) | Not enough data | 

#### Agentic AI - AI Sales Assistant

| Feature | CallRail | WhatConverts | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | 8.0 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 9.3 (5 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | 9.2 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 9.0 (5 reviews) | Not enough data | 
| **Decision Making** | 9.0 (5 reviews) | Not enough data | 

### Conversation Intelligence

| Product | Score | Reviews |
|---|---|---|
| **CallRail** | 8.5/10 | 230 |
| **WhatConverts** | 9.3/10 | 6 |

#### Call Analytics

| Feature | CallRail | WhatConverts | 
|---|---|---|
| **Call Recording** | 9.3 (189 reviews) ✓ Verified | 9.7 (5 reviews) | 
| **Machine Learning** | 8.1 (138 reviews) ✓ Verified | Not enough data | 
| **Call Analysis** | 8.6 (168 reviews) ✓ Verified | 9.3 (5 reviews) | 
| **Lead Qualification** | 8.3 (171 reviews) ✓ Verified | 9.3 (5 reviews) | 

#### Artificial Intelligence - Conversation Intelligence

| Feature | CallRail | WhatConverts | 
|---|---|---|
| **Customer Scoring** | 8.3 (145 reviews) ✓ Verified | Not enough data | 
| **Speech-to-Text** | 8.2 (148 reviews) ✓ Verified | 8.3 (5 reviews) | 
| **Sentiment Analysis** | Not enough data | Not enough data | 

#### Generative AI

| Feature | CallRail | WhatConverts | 
|---|---|---|
| **AI Text Summarization** | Feature Not Available | 9.7 (5 reviews) | 

#### Agentic AI - Conversation Intelligence

| Feature | CallRail | WhatConverts | 
|---|---|---|
| **Autonomous Task Execution** | 8.6 (15 reviews) | Not enough data | 
| **Multi-step Planning** | 8.6 (15 reviews) | Not enough data | 
| **Cross-system Integration** | 8.9 (16 reviews) | Not enough data | 
| **Adaptive Learning** | 8.7 (15 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.6 (15 reviews) | Not enough data | 
| **Proactive Assistance** | 8.4 (15 reviews) | Not enough data | 
| **Decision Making** | 8.3 (15 reviews) | Not enough data | 

### Contact Center

| Product | Score | Reviews |
|---|---|---|
| **CallRail** | 8.3/10 | 97 |
| **WhatConverts** | N/A | N/A |

#### Channels

| Feature | CallRail | WhatConverts | 
|---|---|---|
| **Voice** | 8.7 (82 reviews) | Not enough data | 
| **Social** | 8.2 (58 reviews) | Not enough data | 
| **Web Chat** | 7.6 (57 reviews) | Not enough data | 
| **Mobile SMS** | 7.9 (71 reviews) | Not enough data | 
| **Email** | 8.1 (65 reviews) | Not enough data | 

#### Generative AI

| Feature | CallRail | WhatConverts | 
|---|---|---|
| **AI Text-to-Speech** | Feature Not Available | Not enough data | 

#### Functions

| Feature | CallRail | WhatConverts | 
|---|---|---|
| **Session Routing** | 8.7 (68 reviews) | Not enough data | 
| **Session Queuing** | 8.6 (63 reviews) | Not enough data | 
| **Concurrent Calling** | 8.4 (60 reviews) | Not enough data | 
| **Speech Analytics** | 8.2 (64 reviews) | Not enough data | 
| **Auto Dialer** | Feature Not Available | Not enough data | 
| **IVR** | 8.3 (61 reviews) | Not enough data | 
| **Inbound Screen Pop** | 8.3 (58 reviews) | Not enough data | 
| **Persistent Data** | 8.1 (58 reviews) | Not enough data | 

#### Agentic AI - Contact Center

| Feature | CallRail | WhatConverts | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 8.6 (6 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.3 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (6 reviews) | Not enough data | 

#### Administrative

| Feature | CallRail | WhatConverts | 
|---|---|---|
| **Session Summary Notes** | 8.4 (70 reviews) | Not enough data | 
| **Administrator Access** | 8.9 (80 reviews) | Not enough data | 
| **Reporting & Dashboards** | 8.7 (82 reviews) | Not enough data | 
| **Session Recording** | 8.7 (74 reviews) | Not enough data | 
| **Agent Scheduling and Assignment** | Feature Not Available | Not enough data | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **CallRail** | 7.9/10 | 285 |
| **WhatConverts** | 8.3/10 | 113 |

#### Attribution Modeling

| Feature | CallRail | WhatConverts | 
|---|---|---|
| **Single-Touch Attribution** | 8.7 (200 reviews) ✓ Verified | 9.3 (96 reviews) | 
| **Multi-Touch Attribution** | 8.1 (172 reviews) ✓ Verified | 8.7 (92 reviews) | 
| **Algorithmic Attribution** | 7.7 (140 reviews) ✓ Verified | 8.3 (83 reviews) | 
| **Cross-Device Attribution** | 7.8 (148 reviews) ✓ Verified | 9.0 (87 reviews) | 
| **Offline Attribution** | 8.1 (162 reviews) ✓ Verified | 8.9 (90 reviews) | 
| **Custom Attribution** | 7.9 (144 reviews) ✓ Verified | 8.6 (83 reviews) | 

#### Agentic AI - Attribution

| Feature | CallRail | WhatConverts | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (11 reviews) | 6.4 (11 reviews) | 
| **Cross-system Integration** | 6.8 (12 reviews) | 6.4 (11 reviews) | 
| **Natural Language Interaction** | 6.7 (14 reviews) | 6.5 (11 reviews) | 
| **Proactive Assistance** | 6.4 (11 reviews) | 5.8 (11 reviews) | 

#### Marketing

| Feature | CallRail | WhatConverts | 
|---|---|---|
| **B2B Attribution** | 8.0 (157 reviews) ✓ Verified | 8.9 (84 reviews) | 
| **B2C Attribution** | 8.4 (164 reviews) ✓ Verified | 9.0 (84 reviews) | 
| **Marketing Channels** | 8.7 (205 reviews) ✓ Verified | 9.4 (96 reviews) | 
| **Integrations** | 8.6 (202 reviews) ✓ Verified | 9.1 (101 reviews) | 

#### Reporting

| Feature | CallRail | WhatConverts | 
|---|---|---|
| **Dashboards** | 8.6 (242 reviews) ✓ Verified | 9.3 (108 reviews) | 
| **Data Visualizations** | 8.5 (229 reviews) ✓ Verified | 9.2 (101 reviews) | 
| **Custom Reporting** | 8.1 (205 reviews) ✓ Verified | 8.8 (99 reviews) | 

### Lead Intelligence

| Product | Score | Reviews |
|---|---|---|
| **CallRail** | N/A | N/A |
| **WhatConverts** | 8.8/10 | 19 |

#### Lead Intelligence

| Feature | CallRail | WhatConverts | 
|---|---|---|
| **Lead Validation** | Not enough data | 9.5 (19 reviews) | 
| **Lead Enrichment** | Not enough data | 9.4 (18 reviews) | 
| **Lead Quality** | Not enough data | 9.3 (18 reviews) | 
| **Lead Analysis** | Not enough data | 8.6 (18 reviews) | 
| **Browser Extension** | Not enough data | 7.9 (17 reviews) | 

#### Agentic AI - Lead Intelligence

| Feature | CallRail | WhatConverts | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 8.3 (9 reviews) | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **CallRail** | 8.3/10 | 270 |
| **WhatConverts** | 8.4/10 | 34 |

#### Lead Monitoring

| Feature | CallRail | WhatConverts | 
|---|---|---|
| **Features** | 8.5 (209 reviews) ✓ Verified | 8.9 (29 reviews) | 
| **Performance** | 8.7 (219 reviews) ✓ Verified | 8.6 (29 reviews) | 
| **Identification** | 8.4 (213 reviews) ✓ Verified | 8.6 (30 reviews) | 

#### Agentic AI - Lead Capture

| Feature | CallRail | WhatConverts | 
|---|---|---|
| **Cross-system Integration** | 8.2 (23 reviews) | 7.4 (18 reviews) | 
| **Proactive Assistance** | 8.1 (22 reviews) | 7.3 (18 reviews) | 

#### Data Capture

| Feature | CallRail | WhatConverts | 
|---|---|---|
| **Mobile** | 8.3 (212 reviews) ✓ Verified | 9.1 (30 reviews) | 
| **Websites** | 8.6 (212 reviews) ✓ Verified | 9.1 (32 reviews) | 
| **Social Media** | 8.0 (175 reviews) ✓ Verified | 8.1 (31 reviews) | 
| **Data** | 8.5 (214 reviews) ✓ Verified | 9.0 (32 reviews) | 

#### Analytics

| Feature | CallRail | WhatConverts | 
|---|---|---|
| **Export/Import** | 8.5 (206 reviews) ✓ Verified | 8.8 (31 reviews) | 
| **Reporting** | 8.5 (229 reviews) ✓ Verified | 8.6 (33 reviews) | 

#### Customization

| Feature | CallRail | WhatConverts | 
|---|---|---|
| **Forms** | 8.3 (168 reviews) ✓ Verified | 8.2 (30 reviews) | 
| **Personalization** | 8.3 (174 reviews) ✓ Verified | 7.7 (30 reviews) | 
| **Templates** | 7.8 (163 reviews) ✓ Verified | 7.9 (29 reviews) | 
| **Integration** | 8.4 (201 reviews) ✓ Verified | 8.7 (30 reviews) | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **CallRail** | 8.9/10 | 12 |
| **WhatConverts** | N/A | N/A |

#### Customization

| Feature | CallRail | WhatConverts | 
|---|---|---|
| **Custom Fields** | 9.2 (12 reviews) | Not enough data | 
| **Conditional Logic** | 8.2 (12 reviews) | Not enough data | 
| **Multi-page Forms** | Feature Not Available | Not enough data | 
| **Design** | 9.2 (12 reviews) | Not enough data | 

#### Additional Functionality

| Feature | CallRail | WhatConverts | 
|---|---|---|
| **Embedded Forms** | 9.4 (12 reviews) | Not enough data | 
| **Offline Capability** | Feature Not Available | Not enough data | 
| **Notifications** | 8.8 (12 reviews) | Not enough data | 
| **Payments** | Feature Not Available | Not enough data | 
| **Mobile Forms** | 8.9 (11 reviews) | Not enough data | 

### Live Chat

| Product | Score | Reviews |
|---|---|---|
| **CallRail** | 7.5/10 | 22 |
| **WhatConverts** | N/A | N/A |

#### Generative AI

| Feature | CallRail | WhatConverts | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | 
| **AI Text Summarization** | Feature Not Available | Not enough data | 
| **AI Text-to-Speech** | Feature Not Available | Not enough data | 

#### Communication

| Feature | CallRail | WhatConverts | 
|---|---|---|
| **Pop-up Chat** | 6.3 (8 reviews) | Not enough data | 
| **Notifications** | 7.0 (9 reviews) | Not enough data | 
| **Targeted Emails** | 6.9 (9 reviews) | Not enough data | 
| **In-App Messaging** | 8.1 (8 reviews) | Not enough data | 
| **Co-Browsing** | 6.3 (8 reviews) | Not enough data | 

####  Internal Use

| Feature | CallRail | WhatConverts | 
|---|---|---|
| **Customization ** | 6.8 (22 reviews) | Not enough data | 
| **Conversation Archiving** | 8.9 (9 reviews) | Not enough data | 
| **Lead Development** | 8.8 (8 reviews) | Not enough data | 
| **Knowledge Base** | 8.9 (9 reviews) | Not enough data | 
| **Team Inbox ** | 6.7 (8 reviews) | Not enough data | 
| **Customer Profiles** | 7.6 (9 reviews) | Not enough data | 

### Speech Analytics

| Product | Score | Reviews |
|---|---|---|
| **CallRail** | N/A | N/A |
| **WhatConverts** | N/A | N/A |

#### Generative AI

| Feature | CallRail | WhatConverts | 
|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | 

### AI Voice Assistants

| Product | Score | Reviews |
|---|---|---|
| **CallRail** | 8.4/10 | 6 |
| **WhatConverts** | N/A | N/A |

#### Voice Recognition - AI Voice Assistants

| Feature | CallRail | WhatConverts | 
|---|---|---|
| **Voice Recognition** | 8.6 (6 reviews) | Not enough data | 

#### Speech Synthesis - AI Voice Assistants

| Feature | CallRail | WhatConverts | 
|---|---|---|
| **Speech Synthesis** | 7.8 (6 reviews) | Not enough data | 
| **Customizable speech** | 7.5 (6 reviews) | Not enough data | 
| **Multiple voice actions** | 8.3 (6 reviews) | Not enough data | 

#### Security and privacy - AI Voice Assistants

| Feature | CallRail | WhatConverts | 
|---|---|---|
| **Encrypted communication** | 9.2 (6 reviews) | Not enough data | 

#### Compatibility - AI Voice Assistants

| Feature | CallRail | WhatConverts | 
|---|---|---|
| **Cross platform compatibility** | 9.0 (5 reviews) | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **CallRail** | N/A | N/A |
| **WhatConverts** | 8.9/10 | 15 |

#### Agentic AI - Lead Scoring

| Feature | CallRail | WhatConverts | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 9.2 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 9.2 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 8.9 (6 reviews) | 
| **Decision Making** | Not enough data | 8.6 (6 reviews) | 

#### Attribution

| Feature | CallRail | WhatConverts | 
|---|---|---|
| **Lead Opportunity** | Not enough data | 9.0 (15 reviews) | 
| **Lead Assignment** | Not enough data | 8.2 (14 reviews) | 
| **Pipeline Acceleration** | Not enough data | 8.5 (14 reviews) | 

#### Discovery

| Feature | CallRail | WhatConverts | 
|---|---|---|
| **Lead Management** | Not enough data | 9.4 (14 reviews) | 
| **Scoring/Ranking** | Not enough data | 8.8 (14 reviews) | 
| **Lead Context** | Not enough data | 9.1 (15 reviews) | 

#### Management

| Feature | CallRail | WhatConverts | 
|---|---|---|
| **Conversion Viability** | Not enough data | 9.2 (13 reviews) | 
| **Workflow** | Not enough data | 9.0 (13 reviews) | 

#### Platform

| Feature | CallRail | WhatConverts | 
|---|---|---|
| **Data Synchronization** | Not enough data | 8.8 (13 reviews) | 
| **Analysis** | Not enough data | 8.9 (14 reviews) | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **CallRail** | 8.2/10 | 43 |
| **WhatConverts** | N/A | N/A |

#### Agentic AI - Outbound Call Tracking

| Feature | CallRail | WhatConverts | 
|---|---|---|
| **Autonomous Task Execution** | 8.0 (10 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.7 (10 reviews) | Not enough data | 

#### Calling

| Feature | CallRail | WhatConverts | 
|---|---|---|
| **Record Calls** | 9.2 (43 reviews) | Not enough data | 
| **Generate Location** | 8.7 (40 reviews) | Not enough data | 
| **Call Types** | 8.8 (42 reviews) | Not enough data | 
| **Click-to-Call** | 8.5 (40 reviews) | Not enough data | 
| **Auto Dialer** | 8.0 (9 reviews) | Not enough data | 

#### Contacts

| Feature | CallRail | WhatConverts | 
|---|---|---|
| **Personalization** | 8.5 (42 reviews) | Not enough data | 
| **Information Locater** | 8.2 (43 reviews) | Not enough data | 
| **Record Prospect Data** | 8.6 (40 reviews) | Not enough data | 

#### Insights

| Feature | CallRail | WhatConverts | 
|---|---|---|
| **Notes** | 8.1 (42 reviews) | Not enough data | 
| **Daily Summary** | 8.3 (42 reviews) | Not enough data | 
| **Automated Voicemails** | 8.5 (39 reviews) | Not enough data | 
| **Automated Emails** | 7.5 (36 reviews) | Not enough data | 
| **Sorts Prospects** | 7.8 (36 reviews) | Not enough data | 
| **Automated Note Taking** | 8.3 (10 reviews) | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **CallRail** | N/A | N/A |
| **WhatConverts** | N/A | N/A |

#### Marketing Distribution

| Feature | CallRail | WhatConverts | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | CallRail | WhatConverts | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | CallRail | WhatConverts | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Inbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **CallRail** | 8.4/10 | 697 |
| **WhatConverts** | 8.8/10 | 207 |

#### Phone Number Management

| Feature | CallRail | WhatConverts | 
|---|---|---|
| **Local Phone Numbers** | 9.1 (574 reviews) | 9.4 (175 reviews) | 
| **Toll-Free Numbers** | 8.8 (465 reviews) | 9.2 (153 reviews) | 
| **Port Existing Numbers** | 8.4 (395 reviews) | 9.0 (137 reviews) | 

#### Tracking

| Feature | CallRail | WhatConverts | 
|---|---|---|
| **Visitor & Keyword Tracking** | 8.7 (521 reviews) | 9.3 (171 reviews) | 
| **Dynamic Number Insertion** | 8.9 (502 reviews) | 9.5 (169 reviews) | 
| **Multi-Channel Call Attribution** | 8.7 (435 reviews) | 9.0 (163 reviews) | 

#### Analytics

| Feature | CallRail | WhatConverts | 
|---|---|---|
| **Call Data** | 8.9 (565 reviews) | 9.4 (165 reviews) | 
| **Call Recording** | 9.3 (557 reviews) | 9.6 (169 reviews) | 
| **Advanced Reporting** | 8.5 (502 reviews) | 9.1 (162 reviews) | 
| **Conversation Intelligence** | 8.3 (308 reviews) | 9.0 (128 reviews) | 

#### Call Routing

| Feature | CallRail | WhatConverts | 
|---|---|---|
| **IVR** | 8.1 (353 reviews) | 8.7 (124 reviews) | 
| **Call Scheduling** | 8.0 (320 reviews) | 8.2 (121 reviews) | 
| **Geo-Routing** | 7.9 (301 reviews) | 8.4 (116 reviews) | 

#### Administration

| Feature | CallRail | WhatConverts | 
|---|---|---|
| **Martech Integrations** | 7.9 (266 reviews) | 8.6 (129 reviews) | 
| **Privacy, Security, and Compliance** | 8.7 (304 reviews) | 9.3 (136 reviews) | 
| **Performance and Reliability** | 8.8 (364 reviews) | 9.4 (161 reviews) | 

#### Agentic AI - Inbound Call Tracking

| Feature | CallRail | WhatConverts | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (53 reviews) | 7.1 (24 reviews) | 
| **Cross-system Integration** | 7.7 (57 reviews) | 7.6 (24 reviews) | 
| **Proactive Assistance** | 7.7 (54 reviews) | 7.8 (23 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **CallRail** | 8.1/10 | 269 |
| **WhatConverts** | 8.1/10 | 141 |

#### Marketing Operations

| Feature | CallRail | WhatConverts | 
|---|---|---|
| **ROI Tracking** | 8.3 (199 reviews) | 9.2 (120 reviews) | 
| **Data Collection** | 8.8 (215 reviews) | 9.2 (122 reviews) | 
| **Customer Insights** | 8.4 (189 reviews) | 9.0 (106 reviews) | 
| **Multi-User Access** | 8.9 (200 reviews) | 9.3 (119 reviews) | 
| **Spend Management** | 7.8 (177 reviews) | 8.4 (98 reviews) | 
| **White Label** | 7.6 (152 reviews) | 8.6 (101 reviews) | 

#### Campaign Activity

| Feature | CallRail | WhatConverts | 
|---|---|---|
| **Campaign Insights** | 8.4 (199 reviews) | 8.9 (120 reviews) | 
| **Reports and Dashboards** | 8.5 (230 reviews) | 9.1 (133 reviews) | 
| **Campaign Stickiness** | 7.8 (178 reviews) | 8.6 (107 reviews) | 
| **Multichannel Tracking** | 8.3 (197 reviews) | 9.2 (118 reviews) | 
| **Brand Optimization** | Feature Not Available | 8.6 (98 reviews) | 
| **Predictive Analytics** | Feature Not Available | 7.9 (93 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | CallRail | WhatConverts | 
|---|---|---|
| **Autonomous Task Execution** | 7.5 (25 reviews) | 5.5 (11 reviews) | 
| **Cross-system Integration** | 7.7 (27 reviews) | 5.3 (11 reviews) | 
| **Proactive Assistance** | 7.6 (24 reviews) | 5.3 (11 reviews) | 

---
## Categories
**Shared Categories (6):** [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking), [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Attribution Software](https://www.g2.com/categories/attribution), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Lead Capture Software](https://www.g2.com/categories/lead-capture)

**Unique to CallRail (5):** [AI Voice Assistants](https://www.g2.com/categories/ai-voice-assistants), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Contact Center Software](https://www.g2.com/categories/contact-center), [Live Chat Software](https://www.g2.com/categories/live-chat)

**Unique to WhatConverts (3):** [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Speech Analytics Software](https://www.g2.com/categories/speech-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | CallRail | WhatConverts | 
|---|---|---|
| **Small-Business** | 74.4% | 87.5% | 
| **Mid-Market** | 22.2% | 11.8% | 
| **Enterprise** | 3.4% | 0.7% | 

### By Industry

#### CallRail

- **Marketing and Advertising:** 35.1%
- **Real Estate:** 8.4%
- **Construction:** 7.2%
- **Hospital & Health Care:** 4.1%
- **Consumer Services:** 3.7%
- **Legal Services:** 3.5%
- **Internet:** 2.9%
- **Health, Wellness and Fitness:** 2.7%
- **Law Practice:** 2.4%
- **Automotive:** 2.4%
- **Other:** 27.6%

#### WhatConverts

- **Marketing and Advertising:** 67.7%
- **Construction:** 5.3%
- **Health, Wellness and Fitness:** 3.3%
- **Automotive:** 2.0%
- **Hospital & Health Care:** 2.0%
- **Consumer Services:** 2.0%
- **Consulting:** 1.3%
- **Manufacturing:** 1.0%
- **Law Practice:** 1.0%
- **Legal Services:** 1.0%
- **Other:** 13.5%

---
## Alternatives

### Alternatives to CallRail

- [CTM](https://www.g2.com/products/ctm-ctm/reviews) — 4.5/5 stars (758 reviews)
- [Aircall](https://www.g2.com/products/aircall/reviews) — 4.4/5 stars (1587 reviews)
- [Invoca](https://www.g2.com/products/invoca/reviews) — 4.5/5 stars (967 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Revenue.io](https://www.g2.com/products/revenue-io/reviews) — 4.7/5 stars (575 reviews)
- [Dialpad Connect](https://www.g2.com/products/dialpad-connect/reviews) — 4.4/5 stars (4165 reviews)
- [Kixie PowerCall & SMS](https://www.g2.com/products/kixie-powercall-sms/reviews) — 4.8/5 stars (865 reviews)
- [Gong](https://www.g2.com/products/gong/reviews) — 4.7/5 stars (6656 reviews)
- [Talkdesk](https://www.g2.com/products/talkdesk/reviews) — 4.4/5 stars (2504 reviews)
- [JustCall](https://www.g2.com/products/saas-labs-justcall/reviews) — 4.3/5 stars (2385 reviews)

### Alternatives to WhatConverts

- [CTM](https://www.g2.com/products/ctm-ctm/reviews) — 4.5/5 stars (758 reviews)
- [Invoca](https://www.g2.com/products/invoca/reviews) — 4.5/5 stars (967 reviews)
- [Revenue.io](https://www.g2.com/products/revenue-io/reviews) — 4.7/5 stars (575 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14694 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14766 reviews)
- [800.com](https://www.g2.com/products/800-com/reviews) — 4.7/5 stars (947 reviews)
- [Triple Whale](https://www.g2.com/products/triple-whale/reviews) — 4.5/5 stars (481 reviews)
- [Salesken](https://www.g2.com/products/salesken/reviews) — 4.9/5 stars (396 reviews)
- [Aircall](https://www.g2.com/products/aircall/reviews) — 4.4/5 stars (1587 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)

---
## Top Discussions

### CallRail

- Title: [Is CallRail free?](https://www.g2.com/discussions/is-callrail-free) — 2 comments
  > **Top comment:** "No - there is a monthly subscription."
- Title: [What is CallRail used for?](https://www.g2.com/discussions/what-is-callrail-used-for) — 2 comments
  > **Top comment:** "CallRail is mainly used for call tracking. However, it is also used for form tracking, managing leads from chat, sms, and calls. "
- Title: [How do I cancel CallRail?](https://www.g2.com/discussions/how-do-i-cancel-callrail) — 1 comment
  > **Top comment:** "1. Click the My Account Icon in the top left. 
2. Click Account Settings.
3. Scroll down to the Account Billing tab scroll down to the Plans & Payment..."
- Title: [Are there any alternatives to CallRail that offer Phone, Live Chat, and Form Tracking?](https://www.g2.com/discussions/are-there-any-alternatives-to-callrail-that-offer-phone-live-chat-and-form-tracking) — 1 comment, 1 upvote
  > **Top comment:** "Yes, WhatConverts is a lead tracking and reporting platform that tracks calls, forms, chat and transactions"
- Title: [How do I check my text messages to my tracking numbers ?](https://www.g2.com/discussions/how-do-i-check-my-text-messages-to-my-tracking-numbers) — 1 comment, 1 upvote
  > **Top comment:** "Text messages arrive via email and previously we’re available in the Lead Center. However, with new pricing texting isn’t available in the basic plan. "

### WhatConverts

- Title: [Is there any way to record the calls made by our marketing team?](https://www.g2.com/discussions/is-there-any-way-to-record-the-calls-made-by-our-marketing-team) — 2 comments, 1 upvote
  > **Top comment:** "WhatConverts is built to track all inbound leads with full marketing attribution including phonecalls. However, recording outbound phonecalls is normally a..."
- Title: [Would it be possible, when integrating with Google Ads, to make 2 integrations? One for each form?](https://www.g2.com/discussions/teria-como-na-hora-de-fazer-a-integracao-com-o-google-ads-fazer-2-integracoes-uma-para-cada-formulario) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "It is possible to separate using Google Analytics Integration to pass the two forms to Google Analytics. Then you create the "Goals" for the two different..."
- Title: [Does this provide Google Shopping Search Term Conversion Info](https://www.g2.com/discussions/does-this-provide-google-shopping-search-term-conversion-info) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hi Rob, 

Unfortunately, Google does not pass over a search term/keyword for Shopping Ads, so there's no way to track that (see this article:..."
- Title: [What is WhatConverts used for?](https://www.g2.com/discussions/what-is-whatconverts-used-for) — 1 comment
  > **Top comment:** "WhatConverts is used by marketing agencies to track the result of their marketing. If you spend money on marketing and what to see what marketing converts to..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/callrail-vs-whatconverts)