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Compare CallRail and WhatConverts 
Featured Products
At a Glance
Market Segments
Small-Business (75.0% of reviews)
Small-Business (87.9% of reviews)
Entry-Level Pricing
Starting at $50.00 Per Month
$30.00 Per Month
CallRail
Star Rating
(1,622)4.5 out of 5
Market Segments
Small-Business (75.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $50.00 Per Month
Free Trial is available
Browse all 4 pricing plansWhatConverts
Star Rating
(282)4.9 out of 5
Market Segments
Small-Business (87.9% of reviews)
Pros & Cons
Entry-Level Pricing
$30.00 Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that CallRail excels in overall user satisfaction, boasting a higher G2 Score compared to WhatConverts. Users appreciate its comprehensive features, including the "thumbs up and down" feedback tool, which enhances client interaction and campaign effectiveness.
- Users say that WhatConverts shines in simplifying the conversion tracking process, making it easy to understand lead sources. Reviewers highlight its straightforward setup, which is particularly beneficial for agencies managing multiple clients, ensuring all leads are easily accessible.
- Reviewers mention that CallRail's customer support is a strong point, with many users praising the responsive assistance they receive. This support, combined with the platform's ease of use, makes it a reliable choice for businesses looking to implement call tracking quickly.
- According to verified reviews, WhatConverts offers superior call analysis features, with users noting the helpful AI summaries that inform sales teams about lead interactions. This functionality is particularly valued in workflows, enhancing the overall lead qualification process.
- G2 reviewers highlight that while CallRail has a broader range of features, WhatConverts excels in specific areas like data collection and reporting. Users appreciate the clarity and organization of data, which aids in making informed marketing decisions.
- Users report that CallRail's implementation process is generally smooth, but some find it slightly more complex than WhatConverts. The latter is often described as having a more intuitive onboarding experience, making it easier for new users to get started without extensive training.
Pricing
Entry-Level Pricing
CallRail
Call Tracking
Starting at $50.00
Per Month
Know which marketing efforts inspired your best leads to call.
- Call forwarding
- Call recording
- Standard call flow builder
WhatConverts
Call Tracking Plan
$30.00
Per Month
Track what marketing makes your phone ring.
- Dyanmic Number Insertion
- Call Tracking and Recording
- Instant Call Tracking Numbers
Free Trial
CallRail
Free Trial is available
WhatConverts
Free Trial is available
Ratings
Meets Requirements
9.0
1,277
9.4
251
Ease of Use
9.0
1,289
9.2
254
Ease of Setup
9.0
1,041
9.1
221
Ease of Admin
9.1
1,014
9.4
211
Quality of Support
8.8
1,151
9.9
246
Has the product been a good partner in doing business?
9.2
998
9.7
210
Product Direction (% positive)
8.9
1,228
9.7
242
Features by Category
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
8.8
7
Not enough data
7.5
6
Not enough data
8.3
7
Not enough data
8.6
7
Not enough data
Organization
8.6
7
Not enough data
8.6
6
Not enough data
10.0
7
Not enough data
Performance Analysis
8.8
7
Not enough data
9.0
7
Not enough data
Sales Analysis
8.8
7
Not enough data
9.0
7
Not enough data
Generative AI
8.8
7
Not enough data
9.4
8
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
8.0
5
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
9.2
6
Not enough data
9.0
5
Not enough data
9.0
5
Not enough data
Call Analytics
9.3
186
|
Verified
9.7
5
8.1
137
|
Verified
Not enough data
8.6
160
|
Verified
9.3
5
8.2
169
|
Verified
9.3
5
Agent Performance Management
8.3
145
|
Verified
Not enough data
8.2
147
|
Verified
8.3
5
8.1
137
|
Verified
Not enough data
Generative AI
Feature Not Available
9.7
5
Agentic AI - Conversation Intelligence
8.6
15
Not enough data
8.6
15
Not enough data
8.8
15
Not enough data
8.7
15
Not enough data
8.6
15
Not enough data
8.4
15
Not enough data
8.3
15
Not enough data
Channels
8.7
81
Not enough data
8.2
57
Not enough data
7.5
56
Not enough data
7.8
69
Not enough data
8.0
64
Not enough data
Generative AI
Feature Not Available
Not enough data
Functions
8.7
67
Not enough data
8.6
62
Not enough data
8.4
59
Not enough data
8.2
63
Not enough data
Feature Not Available
Not enough data
8.2
60
Not enough data
8.2
57
Not enough data
8.0
57
Not enough data
Agentic AI - Contact Center
8.3
6
Not enough data
8.6
6
Not enough data
8.3
6
Not enough data
8.3
6
Not enough data
Administrative
8.4
69
Not enough data
8.9
78
Not enough data
8.7
80
Not enough data
8.7
73
Not enough data
Feature Not Available
Not enough data
Attribution Modeling
8.6
199
|
Verified
9.2
95
8.1
172
|
Verified
8.7
92
7.7
140
|
Verified
8.3
83
7.8
147
|
Verified
9.0
87
8.1
161
|
Verified
8.9
90
7.9
144
|
Verified
8.6
83
Agentic AI - Attribution
6.4
11
6.4
11
6.8
12
6.4
11
6.7
14
6.5
11
6.4
11
5.8
11
Marketing
8.0
157
|
Verified
8.9
84
8.4
163
|
Verified
9.0
84
8.7
204
|
Verified
9.4
95
8.6
200
|
Verified
9.1
100
Reporting
8.6
242
|
Verified
9.3
108
8.5
229
|
Verified
9.2
101
8.1
205
|
Verified
8.8
99
Lead Intelligence
Not enough data
9.5
19
Not enough data
9.4
18
Not enough data
9.3
18
Not enough data
8.6
18
Not enough data
7.9
17
Agentic AI - Lead Intelligence
Not enough data
8.3
9
Lead Monitoring
8.5
209
|
Verified
8.9
29
8.7
218
|
Verified
8.6
29
8.4
213
|
Verified
8.6
30
Agentic AI - Lead Capture
8.2
23
7.4
18
8.1
22
7.3
18
Data Capture
8.3
211
|
Verified
9.1
30
8.6
211
|
Verified
9.0
31
8.0
175
|
Verified
8.1
31
8.5
212
|
Verified
9.0
31
Analytics
8.5
205
|
Verified
8.8
31
8.5
227
|
Verified
8.5
31
Customization
8.3
168
|
Verified
8.2
30
8.3
174
|
Verified
7.7
30
7.8
163
|
Verified
7.9
29
8.4
199
|
Verified
8.7
30
Customization
9.2
12
Not enough data
8.2
12
Not enough data
Feature Not Available
Not enough data
9.2
12
Not enough data
Additional Functionality
9.4
12
Not enough data
Feature Not Available
Not enough data
8.8
12
Not enough data
Feature Not Available
Not enough data
8.9
11
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Communication
6.3
8
Not enough data
7.0
9
Not enough data
6.9
9
Not enough data
8.1
8
Not enough data
6.3
8
Not enough data
Internal Use
7.0
23
Not enough data
8.9
9
Not enough data
8.8
8
Not enough data
8.9
9
Not enough data
6.7
8
Not enough data
7.6
9
Not enough data
Generative AI
Not enough data
Not enough data
Voice Recognition - AI Voice Assistants
8.6
6
Not enough data
Speech Synthesis - AI Voice Assistants
7.8
6
Not enough data
7.5
6
Not enough data
8.3
6
Not enough data
Security and privacy - AI Voice Assistants
9.2
6
Not enough data
Compatibility - AI Voice Assistants
9.0
5
Not enough data
Agentic AI - Lead Scoring
Not enough data
9.2
6
Not enough data
9.2
6
Not enough data
8.9
6
Not enough data
8.6
6
Attribution
Not enough data
9.2
14
Not enough data
8.2
14
Not enough data
8.5
14
Discovery
Not enough data
9.4
14
Not enough data
8.8
14
Not enough data
9.2
14
Management
Not enough data
9.2
13
Not enough data
9.0
13
Platform
Not enough data
8.8
13
Not enough data
9.0
13
Agentic AI - Outbound Call Tracking
8.0
10
Not enough data
7.7
10
Not enough data
Calling
9.2
43
Not enough data
8.7
40
Not enough data
8.8
42
Not enough data
8.5
40
Not enough data
8.0
9
Not enough data
Contacts
8.5
42
Not enough data
8.2
43
Not enough data
8.6
40
Not enough data
Insights
8.1
42
Not enough data
8.3
42
Not enough data
8.5
39
Not enough data
7.5
36
Not enough data
7.8
36
Not enough data
8.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Phone Number Management
9.0
558
9.4
174
8.7
457
9.2
153
8.4
389
9.0
137
Tracking
8.6
506
9.3
167
8.9
495
9.6
168
8.6
418
9.0
152
Analytics
8.9
558
9.4
164
9.2
540
9.6
167
8.5
485
9.1
154
8.3
298
9.0
127
Call Routing
8.1
351
8.7
124
8.0
320
8.2
121
7.9
301
8.4
116
Administration
7.9
257
8.5
124
8.7
304
9.3
135
8.9
355
9.4
153
Agentic AI - Inbound Call Tracking
7.4
53
7.1
24
7.7
55
7.6
24
7.7
54
7.8
23
Marketing Operations
8.2
196
9.2
120
8.8
209
9.2
122
8.4
188
9.0
106
8.9
198
9.3
119
7.8
177
8.4
98
7.5
151
8.6
101
Campaign Activity
8.4
196
8.9
120
8.5
225
9.1
133
7.8
178
8.6
107
8.3
195
9.2
118
Feature Not Available
8.6
98
Feature Not Available
7.9
93
Agentic AI - Marketing Analytics
7.5
25
5.5
11
7.7
27
5.3
11
7.6
24
5.3
11
Categories
Categories
Shared Categories
CallRail and WhatConverts are categorized as Inbound Call Tracking, Conversation Intelligence, AI Sales Assistant, Attribution, Marketing Analytics, and Lead Capture
Unique Categories
CallRail is categorized as AI Voice Assistants, Online Form Builder, Outbound Call Tracking, Contact Center, and Live Chat
Reviews
Reviewers' Company Size
CallRail
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
WhatConverts
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
35.3%
Real Estate
8.6%
Construction
7.3%
Hospital & Health Care
4.0%
Legal Services
3.5%
Other
41.2%
Marketing and Advertising
68.9%
Construction
5.4%
Health, Wellness and Fitness
3.2%
Hospital & Health Care
2.1%
Consumer Services
2.1%
Other
18.2%
Alternatives
Discussions
What is CallRail used for?
2 Comments
PH
CallRail is used for marketing attribution and can be used to see where phone calls are coming from. You can specify a marketing campaign or even which...Read more
Would it be possible, when integrating with Google Ads, to make 2 integrations? One for each form?
2 Comments
BD
The question you ask is not clear.
WC offers a good integration of Google Ads that is easy to configure.
WC sends calls and text messages as conversions...Read more
Is there any way to record the calls made by our marketing team?
2 Comments
BD
You could create a tracking number that points to your outside destination numbers and have your outbound callers dial the tracking number. But it would need...Read more
What is WhatConverts used for?
1 Comment
MC
WhatConverts is used by marketing agencies to track the result of their marketing. If you spend money on marketing and what to see what marketing converts to...Read more
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