Compare CallRail and WhatConverts 
At a Glance
Market Segments
Small-Business (74.8% of reviews)
Small-Business (87.4% of reviews)
Entry-Level Pricing
$55.00 Per Month
$30.00 Per Month
CallRail
Star Rating
(1,685)4.5 out of 5
Market Segments
Small-Business (74.8% of reviews)
Pros & Cons
Entry-Level Pricing
$55.00 Per Month
Free Trial is available
Browse all 4 pricing plansWhatConverts
Star Rating
(296)4.9 out of 5
Market Segments
Small-Business (87.4% of reviews)
Pros & Cons
Entry-Level Pricing
$30.00 Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that CallRail excels in providing detailed insights into marketing campaign performance, helping users identify which ads and keywords drive engagement through calls and messages. This capability is particularly praised for optimizing marketing efforts and ensuring that leads do not slip through the cracks.
- Users say WhatConverts stands out for its user-friendly interface and quick setup process. Many appreciate how easy it is to track leads and the effectiveness of the support team, which is often described as fast and helpful, making the onboarding experience smooth.
- Reviewers mention that CallRail's simplicity and intuitive design make it easy to navigate, with features like easy number porting and effective call tracking. Users have highlighted that the platform allows for reliable data trust, especially in campaign attribution and lead routing.
- According to verified reviews, WhatConverts receives high marks for its reporting accuracy and the quality of its support, with users claiming that it outperforms larger competitors in these areas. This has led to a strong sense of satisfaction among its users, who feel well-supported in their tracking needs.
- G2 reviewers report that while CallRail has a broader feature set, including advanced call analysis and multi-touch attribution, some users feel that it can be overwhelming at times. In contrast, WhatConverts is often praised for its focused approach, which some users find more manageable for their specific needs.
- Users say that CallRail's performance and reliability are commendable, with many noting the platform's ability to provide actionable insights. However, WhatConverts users frequently highlight the platform's superior customer service, which they believe enhances their overall experience and satisfaction.
Pricing
Entry-Level Pricing
CallRail
Lead Tracking
$55.00
Per Month
Track and analyze call and texts with Call Tracking for greater marketing insights, now with Al-powered conversation insights.
- Call & text tracking and attribution
- Call recording and routing
- Call transcription and analysis
WhatConverts
Call Tracking Plan
$30.00
Per Month
Track what marketing makes your phone ring.
- Dyanmic Number Insertion
- Call Tracking and Recording
- Instant Call Tracking Numbers
Free Trial
CallRail
Free Trial is available
WhatConverts
Free Trial is available
Ratings
Meets Requirements
9.0
1,307
9.4
264
Ease of Use
9.0
1,320
9.2
267
Ease of Setup
9.0
1,070
9.1
234
Ease of Admin
9.1
1,022
9.4
218
Quality of Support
8.8
1,177
9.9
259
Has the product been a good partner in doing business?
9.2
1,006
9.7
218
Product Direction (% positive)
8.9
1,256
9.7
254
Features by Category
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
8.8
7
Not enough data
7.5
6
Not enough data
8.3
7
Not enough data
8.6
7
Not enough data
Organization
8.6
7
Not enough data
8.6
6
Not enough data
10.0
7
Not enough data
Performance Analysis
8.8
7
Not enough data
9.0
7
Not enough data
Sales Analysis
8.8
7
Not enough data
9.0
7
Not enough data
Generative AI
8.8
7
Not enough data
9.4
8
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
8.0
5
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
9.2
6
Not enough data
9.0
5
Not enough data
9.0
5
Not enough data
Call Analytics
9.3
187
|
Verified
9.7
5
8.1
137
|
Verified
Not enough data
8.6
163
|
Verified
9.3
5
8.2
170
|
Verified
9.3
5
Artificial Intelligence - Conversation Intelligence
8.4
146
|
Verified
Not enough data
8.2
147
|
Verified
8.3
5
Not enough data
Not enough data
Generative AI
Feature Not Available
9.7
5
Agentic AI - Conversation Intelligence
8.6
15
Not enough data
8.6
15
Not enough data
8.8
15
Not enough data
8.7
15
Not enough data
8.6
15
Not enough data
8.4
15
Not enough data
8.3
15
Not enough data
Channels
8.7
81
Not enough data
8.2
57
Not enough data
7.5
56
Not enough data
7.8
70
Not enough data
8.0
64
Not enough data
Generative AI
Feature Not Available
Not enough data
Functions
8.7
67
Not enough data
8.6
62
Not enough data
8.4
59
Not enough data
8.2
63
Not enough data
Feature Not Available
Not enough data
8.2
60
Not enough data
8.2
57
Not enough data
8.0
57
Not enough data
Agentic AI - Contact Center
8.3
6
Not enough data
8.6
6
Not enough data
8.3
6
Not enough data
8.3
6
Not enough data
Administrative
8.4
69
Not enough data
8.9
79
Not enough data
8.7
81
Not enough data
8.7
73
Not enough data
Feature Not Available
Not enough data
Attribution Modeling
8.6
199
|
Verified
9.2
95
8.1
172
|
Verified
8.7
92
7.7
140
|
Verified
8.3
83
7.8
147
|
Verified
9.0
87
8.1
161
|
Verified
8.9
90
7.9
144
|
Verified
8.6
83
Agentic AI - Attribution
6.4
11
6.4
11
6.8
12
6.4
11
6.7
14
6.5
11
6.4
11
5.8
11
Marketing
8.0
157
|
Verified
8.9
84
8.4
164
|
Verified
9.0
84
8.7
204
|
Verified
9.4
95
8.6
202
|
Verified
9.1
100
Reporting
8.6
242
|
Verified
9.3
108
8.5
229
|
Verified
9.2
101
8.1
205
|
Verified
8.8
99
Lead Intelligence
Not enough data
9.5
19
Not enough data
9.4
18
Not enough data
9.3
18
Not enough data
8.6
18
Not enough data
7.9
17
Agentic AI - Lead Intelligence
Not enough data
8.3
9
Lead Monitoring
8.5
209
|
Verified
8.9
29
8.7
219
|
Verified
8.6
29
8.4
213
|
Verified
8.6
30
Agentic AI - Lead Capture
8.2
23
7.4
18
8.1
22
7.3
18
Data Capture
8.3
211
|
Verified
9.1
30
8.6
211
|
Verified
9.0
31
8.0
175
|
Verified
8.1
31
8.5
213
|
Verified
9.0
31
Analytics
8.5
206
|
Verified
8.8
31
8.5
228
|
Verified
8.6
33
Customization
8.3
168
|
Verified
8.2
30
8.3
174
|
Verified
7.7
30
7.8
163
|
Verified
7.9
29
8.4
200
|
Verified
8.7
30
Customization
9.2
12
Not enough data
8.2
12
Not enough data
Feature Not Available
Not enough data
9.2
12
Not enough data
Additional Functionality
9.4
12
Not enough data
Feature Not Available
Not enough data
8.8
12
Not enough data
Feature Not Available
Not enough data
8.9
11
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Communication
6.3
8
Not enough data
7.0
9
Not enough data
6.9
9
Not enough data
8.1
8
Not enough data
6.3
8
Not enough data
Internal Use
6.8
22
Not enough data
8.9
9
Not enough data
8.8
8
Not enough data
8.9
9
Not enough data
6.7
8
Not enough data
7.6
9
Not enough data
Generative AI
Not enough data
Not enough data
Voice Recognition - AI Voice Assistants
8.6
6
Not enough data
Speech Synthesis - AI Voice Assistants
7.8
6
Not enough data
7.5
6
Not enough data
8.3
6
Not enough data
Security and privacy - AI Voice Assistants
9.2
6
Not enough data
Compatibility - AI Voice Assistants
9.0
5
Not enough data
Agentic AI - Lead Scoring
Not enough data
9.2
6
Not enough data
9.2
6
Not enough data
8.9
6
Not enough data
8.6
6
Attribution
Not enough data
9.0
15
Not enough data
8.2
14
Not enough data
8.5
14
Discovery
Not enough data
9.4
14
Not enough data
8.8
14
Not enough data
9.1
15
Management
Not enough data
9.2
13
Not enough data
9.0
13
Platform
Not enough data
8.8
13
Not enough data
8.9
14
Agentic AI - Outbound Call Tracking
8.0
10
Not enough data
7.7
10
Not enough data
Calling
9.2
43
Not enough data
8.7
40
Not enough data
8.8
42
Not enough data
8.5
40
Not enough data
8.0
9
Not enough data
Contacts
8.5
42
Not enough data
8.2
43
Not enough data
8.6
40
Not enough data
Insights
8.1
42
Not enough data
8.3
42
Not enough data
8.5
39
Not enough data
7.5
36
Not enough data
7.8
36
Not enough data
8.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Phone Number Management
9.1
563
9.4
175
8.7
461
9.2
153
8.4
392
9.0
137
Tracking
8.7
515
9.3
171
8.9
501
9.5
169
8.7
432
9.0
160
Analytics
8.9
563
9.4
164
9.3
551
9.6
167
8.5
496
9.2
159
8.3
306
9.0
127
Call Routing
8.1
351
8.7
124
8.0
320
8.2
121
7.9
301
8.4
116
Administration
7.9
262
8.6
127
8.7
304
9.3
136
8.9
360
9.4
156
Agentic AI - Inbound Call Tracking
7.4
53
7.1
24
7.7
56
7.6
24
7.7
54
7.8
23
Marketing Operations
8.3
197
9.2
120
8.8
213
9.2
122
8.4
189
9.0
106
8.9
200
9.3
119
7.8
177
8.4
98
7.5
151
8.6
101
Campaign Activity
8.4
198
8.9
120
8.5
228
9.1
133
7.8
178
8.6
107
8.3
196
9.2
118
Feature Not Available
8.6
98
Feature Not Available
7.9
93
Agentic AI - Marketing Analytics
7.5
25
5.5
11
7.7
27
5.3
11
7.6
24
5.3
11
Categories
Categories
Shared Categories
CallRail and WhatConverts are categorized as Inbound Call Tracking, Conversation Intelligence, AI Sales Assistant, Attribution, Marketing Analytics, and Lead Capture
Unique Categories
CallRail is categorized as AI Voice Assistants, Online Form Builder, Outbound Call Tracking, Contact Center, and Live Chat
Reviews
Reviewers' Company Size
CallRail
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
WhatConverts
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
35.1%
Real Estate
8.4%
Construction
7.3%
Hospital & Health Care
4.2%
Consumer Services
3.6%
Other
41.5%
Marketing and Advertising
68.3%
Construction
5.1%
Health, Wellness and Fitness
3.4%
Automotive
2.0%
Consumer Services
2.0%
Other
19.1%
Discussions
Is CallRail free?
2 Comments
JJ
No - there is a monthly subscription.Read more
What is CallRail used for?
2 Comments
WC
CallRail is mainly used for call tracking. However, it is also used for form tracking, managing leads from chat, sms, and calls. Read more
How do I cancel CallRail?
1 Comment
PH
1. Click the My Account Icon in the top left.
2. Click Account Settings.
3. Scroll down to the Account Billing tab scroll down to the Plans & Payment...Read more
Is there any way to record the calls made by our marketing team?
2 Comments
MC
WhatConverts is built to track all inbound leads with full marketing attribution including phonecalls. However, recording outbound phonecalls is normally a...Read more
Would it be possible, when integrating with Google Ads, to make 2 integrations? One for each form?
2 Comments
Official Response from WhatConverts
It is possible to separate using Google Analytics Integration to pass the two forms to Google Analytics. Then you create the "Goals" for the two different...Read more
Does this provide Google Shopping Search Term Conversion Info
1 Comment
Official Response from WhatConverts
Hi Rob,
Unfortunately, Google does not pass over a search term/keyword for Shopping Ads, so there's no way to track that (see this article:...Read more
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