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Compare Bynder and Guru 
Featured Products
At a Glance
Market Segments
Mid-Market (50.4% of reviews)
Mid-Market (57.6% of reviews)
Entry-Level Pricing
Contact Us
Starting at $25.00 1 Seat Per Month
Bynder
Star Rating
(1,082)4.5 out of 5
Market Segments
Mid-Market (50.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about BynderGuru
Star Rating
(2,347)4.7 out of 5
Market Segments
Mid-Market (57.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $25.00 1 Seat Per Month
Browse all 2 pricing plansBynder vs Guru
When assessing the two solutions, reviewers found Guru easier to use, set up, and administer. Reviewers also preferred doing business with Guru overall.
- Reviewers felt that Guru meets the needs of their business better than Bynder.
- When comparing quality of ongoing product support, Bynder and Guru provide similar levels of assistance.
- When assessing product direction, Bynder and Guru received similar ratings from our reviewers.
Pricing
Entry-Level Pricing
Bynder
Enterprise
Contact Us
Centralize all digital assets, manage asset storage and support creative and marketing teams to collaborate more efficiently during the creative process.
- Centralised content repository
- Collaboration & asset workflow tools
- Content creation & automation tools
Guru
Team
Starting at $25.00
1 Seat Per Month
Predictable, seat-based pricing for teams getting started with Guru’s AI Source of Truth.
- AI-powered enterprise search
- Verified knowledge base
- AI chat & research
Free Trial
Bynder
Free Trial is available
Guru
Free Trial is available
Ratings
Meets Requirements
8.8
936
9.2
1,932
Ease of Use
8.8
950
9.2
1,954
Ease of Setup
8.3
775
9.3
970
Ease of Admin
8.6
745
9.0
475
Quality of Support
9.3
899
9.3
1,530
Has the product been a good partner in doing business?
9.3
732
9.4
428
Product Direction (% positive)
9.2
919
9.2
1,830
Features by Category
Interface and Performance
8.5
672
|
Verified
Not enough data
8.6
658
|
Verified
Not enough data
8.9
693
|
Verified
Not enough data
8.7
681
|
Verified
Not enough data
7.4
482
Not enough data
Asset Management
9.0
666
|
Verified
Not enough data
8.9
654
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
8.4
602
|
Verified
Not enough data
8.6
565
|
Verified
Not enough data
8.6
532
|
Verified
Not enough data
8.6
567
|
Verified
Not enough data
8.6
490
Not enough data
Media Types
8.6
605
|
Verified
Not enough data
8.4
517
|
Verified
Not enough data
9.2
665
|
Verified
Not enough data
Administration
8.0
533
|
Verified
Not enough data
8.9
658
|
Verified
Not enough data
8.8
607
|
Verified
Not enough data
7.7
478
|
Verified
Not enough data
7.7
431
|
Verified
Not enough data
Agentic AI - Digital Asset Management
7.5
70
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Management
Not enough data
9.3
122
Not enough data
9.2
119
Not enough data
9.3
121
Content Discovery
Not enough data
9.3
121
Not enough data
9.3
121
Not enough data
9.2
120
Not enough data
8.9
110
Not enough data
9.3
108
Not enough data
9.1
110
Generative AI
Not enough data
9.3
81
Not enough data
9.3
82
Administration
Not enough data
9.2
682
Not enough data
9.2
679
Not enough data
9.1
672
Knowledge Management
Not enough data
9.6
805
Not enough data
9.2
745
Not enough data
9.2
704
Compliance
Not enough data
9.1
700
Not enough data
9.1
668
Not enough data
9.2
661
Not enough data
9.1
639
Customer Support
Not enough data
9.2
774
Not enough data
9.2
732
Not enough data
9.0
652
Data Security
Not enough data
9.2
639
Not enough data
9.2
636
Not enough data
9.3
660
Not enough data
9.1
639
Administration
Not enough data
9.2
690
Not enough data
9.3
713
Not enough data
9.4
782
Generative AI
Not enough data
9.0
497
Authoring Tools
7.2
53
Not enough data
Feature Not Available
Not enough data
6.8
47
Not enough data
6.8
47
Not enough data
Agentic AI - Creative Management Platforms
6.7
5
Not enough data
7.0
5
Not enough data
8.1
6
Not enough data
7.2
6
Not enough data
6.7
5
Not enough data
7.0
5
Not enough data
Testing Tools
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Publishing Tools
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.0
41
Not enough data
Knowledge Pages
Not enough data
9.0
693
Not enough data
9.1
647
Not enough data
9.0
694
Not enough data
8.8
593
Not enough data
8.9
558
Not enough data
9.0
570
Knowledge Dissemination
Not enough data
8.9
672
Not enough data
9.0
676
Not enough data
9.5
754
Not enough data
9.1
726
Not enough data
9.1
593
Not enough data
9.2
593
Not enough data
9.3
588
Not enough data
9.0
559
Not enough data
9.1
574
Agentic AI - Knowledge Base
Not enough data
8.7
103
Not enough data
9.0
107
Not enough data
8.8
104
Compatibility
Not enough data
9.3
108
Not enough data
8.9
100
Not enough data
8.9
95
Agentic AI - Enterprise Search Software
Not enough data
8.6
53
Not enough data
8.7
44
Not enough data
8.9
49
Not enough data
8.8
44
Not enough data
9.0
50
Not enough data
8.7
44
Search Queries
Not enough data
9.1
99
Not enough data
9.4
101
Not enough data
9.1
94
Not enough data
9.1
89
Not enough data
9.3
105
AI powered search - Enterprise Search Software
Not enough data
8.5
41
Not enough data
8.4
33
Not enough data
9.5
41
Functionality
Not enough data
8.9
99
Not enough data
9.3
102
Not enough data
9.1
101
Compatibility - Enterprise Search Software
Not enough data
8.9
31
Not enough data
9.5
34
Not enough data
8.7
31
Functionality - Enterprise Search Software
Not enough data
8.9
31
Not enough data
9.6
31
Not enough data
9.2
32
Search Queries - Enterprise Search Software
Not enough data
9.0
32
Not enough data
9.2
34
Not enough data
8.5
35
Not enough data
9.3
32
Content Protection
9.2
61
Not enough data
8.6
50
Not enough data
9.1
65
Not enough data
8.9
61
Not enough data
Feature Not Available
Not enough data
9.0
64
Not enough data
8.5
57
Not enough data
8.8
50
Not enough data
Content Type
8.9
51
Not enough data
9.0
50
Not enough data
Responses
Not enough data
8.6
61
Not enough data
8.6
69
Not enough data
9.3
74
Automation - AI Agents
Not enough data
8.7
56
Not enough data
8.4
66
Not enough data
8.2
68
Not enough data
8.9
61
Not enough data
9.0
58
Platform
Not enough data
8.7
65
Not enough data
8.8
63
Not enough data
8.5
68
Autonomy - AI Agents
Not enough data
8.9
64
Not enough data
8.9
65
Not enough data
8.7
70
Not enough data
8.9
60
Generative AI
Not enough data
9.1
74
Not enough data
8.9
73
Content Creation
9.2
25
Not enough data
Agentic AI - Content Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Feature Not Available
Not enough data
Editing
6.5
254
Not enough data
7.4
266
Not enough data
6.1
241
Not enough data
6.8
248
Not enough data
Search
8.8
285
Not enough data
7.9
254
Not enough data
7.6
270
Not enough data
7.7
257
Not enough data
Permissions
8.5
275
Not enough data
8.7
281
Not enough data
8.6
271
Not enough data
Platform
8.0
255
Not enough data
7.9
260
Not enough data
7.4
243
Not enough data
Agentic AI - Brand Asset Management
7.2
29
Not enough data
6.6
30
Not enough data
7.6
29
Not enough data
7.2
27
Not enough data
6.9
27
Not enough data
7.0
28
Not enough data
Planning
6.3
68
Not enough data
Publishing
6.8
68
Not enough data
Social Media
6.5
67
Not enough data
Planning
6.7
219
Not enough data
Generative AI
6.5
70
Not enough data
6.2
66
Not enough data
6.1
67
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Content Creation
6.9
8
Not enough data
6.9
8
Not enough data
7.7
8
Not enough data
6.9
8
Not enough data
7.6
9
Not enough data
7.3
8
Not enough data
7.9
8
Not enough data
Customization - AI Agent Builders
Not enough data
9.7
11
Not enough data
9.2
8
Not enough data
9.0
5
Functionality - AI Agent Builders
Not enough data
9.3
10
Not enough data
9.2
11
Not enough data
9.7
5
Not enough data
8.3
11
Data and Analytics - AI Agent Builders
Not enough data
9.0
8
Not enough data
9.8
11
Not enough data
Not enough data
Integration - AI Agent Builders
Not enough data
8.3
9
Not enough data
9.7
5
Not enough data
9.2
8
Not enough data
8.8
10
Automation - AI IT Agents
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI IT Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
IT Ticket Management - AI IT Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
IT Support Automation - AI IT Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Content Distribution
6.9
24
Not enough data
6.8
24
Not enough data
7.3
24
Not enough data
6.4
22
Not enough data
6.8
24
Not enough data
6.7
23
Not enough data
Planning
6.7
219
Not enough data
Knowledge Base
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Bynder and Guru share no categories
Unique Categories
Guru is categorized as Knowledge Base, AI Agents For Business Operations, Contact Center Knowledge Base, Insight Engines, Enterprise Search Software, AI Agent Builders, and AI IT Agents
Reviews
Reviewers' Company Size
Bynder
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Guru
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
11.3%
Consumer Goods
5.6%
Manufacturing
4.0%
Non-Profit Organization Management
3.9%
Retail
3.8%
Other
71.4%
Computer Software
14.9%
Information Technology and Services
11.2%
Consumer Services
8.7%
Internet
6.4%
Financial Services
5.8%
Other
53.0%
Discussions
Is there a trial version I can sign up for?
2 Comments
SP
https://medium.com/mobiotics/digital-rights-management-software-what-is-it-and-how-does-it-work-36a22ef61191Read more
How long does it take to develop a portal?
2 Comments
MB
Didn't realize this was product specific - so feel free to ignore as needed.
"a portal" is a pretty generic requirement - something as simple as a "contact...Read more
Can the system be integrated to an existing one?
2 Comments
SP
Yes, you can integrate with an existing one, you go through this article which will help you to understand the complete...Read more
Do we have any mobile app for Guru?
3 Comments
DF
No there is not, however the Web app does scale to phonesRead more
What does Guru do?
3 Comments
LF
Guru is an all-in-one tool that brings everyone on your teams together and puts all your information in one place: right in your workflow.Read more
How did you start your "knowledge council" and what are some of the early hurdles to overcome?
2 Comments
CA
There's lots of advice on starting and engaging a knowledge council here:...Read more
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