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Compare Braze and Drip 
Featured Products
At a Glance
Market Segments
Mid-Market (56.7% of reviews)
Small-Business (92.8% of reviews)
Entry-Level Pricing
No pricing available
Free Trial Per Month
Braze
Star Rating
(1,452)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeDrip
Star Rating
(470)4.4 out of 5
Market Segments
Small-Business (92.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Drip excels in its automation capabilities, with users praising its powerful and flexible workflows that allow for timely and relevant messaging based on customer behavior. The intuitive visual builder makes it easy to set up these flows quickly, which is a significant advantage for e-commerce personalization.
- Users say that Braze stands out for its robust segmentation and event-based triggering, enabling highly personalized customer journeys at scale. Reviewers appreciate the platform's technical capabilities and webhook integrations, which facilitate complex audience paths and enhance overall efficiency.
- According to verified reviews, Drip offers a more user-friendly setup experience, with many users highlighting the ease of managing active and inactive customers and seamless integration with their CRM systems. This aspect is particularly beneficial for small businesses looking for straightforward solutions.
- Reviewers mention that while Braze has a slightly lower ease of use rating, it compensates with quality documentation that is easy to understand. This helps users navigate the platform effectively, even if the initial learning curve is steeper compared to Drip.
- G2 reviewers highlight that Drip's unlimited email sends in most plans are a significant advantage for businesses focused on lifecycle marketing. This feature, combined with advanced segmentation tools, allows users to target the right audience effectively, enhancing their marketing efforts.
- Users report that Braze's overall performance is bolstered by its strong market presence and extensive user base, which translates to a wealth of resources and community support. This can be particularly beneficial for mid-market companies looking for a reliable partner in their marketing automation journey.
Pricing
Entry-Level Pricing
Braze
No pricing availableDrip
Free Trial
Free Trial
Per Month
14-day free trial (no credit card required)
- Access to All Features
- Free Migration
- No Credit Card Required
Free Trial
Braze
Free Trial is available
Drip
Free Trial is available
Ratings
Meets Requirements
8.5
953
8.8
372
Ease of Use
8.3
1,161
8.5
372
Ease of Setup
7.6
645
8.3
205
Ease of Admin
8.5
354
8.7
200
Quality of Support
8.5
906
8.8
359
Has the product been a good partner in doing business?
8.9
362
8.9
199
Product Direction (% positive)
9.2
918
8.6
367
Features by Category
Email Marketing
8.8
564
8.7
276
|
Verified
8.8
536
9.1
272
|
Verified
8.4
539
8.5
250
|
Verified
8.3
449
9.2
238
|
Verified
Online Marketing
6.9
356
7.1
177
|
Verified
8.4
478
8.2
185
|
Verified
8.7
519
7.7
148
|
Verified
8.4
493
8.7
211
|
Verified
7.3
371
8.0
29
Lead Management
7.5
390
8.3
208
|
Verified
7.5
397
8.1
190
|
Verified
8.6
533
8.8
244
|
Verified
6.8
324
8.1
198
|
Verified
7.4
352
8.5
209
|
Verified
7.5
380
8.3
202
|
Verified
Feature Not Available
8.4
169
|
Verified
7.8
381
7.8
126
|
Verified
Campaign Management
Feature Not Available
8.4
140
|
Verified
Feature Not Available
7.9
87
Feature Not Available
7.5
67
Feature Not Available
6.5
54
Social
Feature Not Available
7.1
22
6.7
325
7.9
23
Feature Not Available
7.7
79
|
Verified
Feature Not Available
8.1
24
6.6
329
7.8
78
|
Verified
Reporting & Analytics
7.8
530
7.9
242
|
Verified
Feature Not Available
7.8
179
|
Verified
Feature Not Available
7.4
143
|
Verified
6.7
399
7.5
139
|
Verified
Feature Not Available
7.1
23
Platform
8.3
445
8.1
124
|
Verified
Feature Not Available
8.7
134
|
Verified
8.5
442
8.6
120
|
Verified
7.7
349
7.4
64
|
Verified
7.7
400
7.5
16
8.5
430
8.7
134
|
Verified
Feature Not Available
7.6
71
|
Verified
Agentic AI - Marketing Automation
6.5
39
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Not enough data
Integration
7.8
447
8.4
125
|
Verified
8.1
430
8.3
124
|
Verified
7.9
391
7.9
103
|
Verified
Visitor Behavior
Not enough data
8.5
39
|
Verified
Not enough data
8.6
40
|
Verified
Not enough data
8.1
33
|
Verified
Templates
Not enough data
8.2
40
|
Verified
Not enough data
8.6
39
|
Verified
Not enough data
8.5
36
|
Verified
Personalization
Not enough data
8.8
36
|
Verified
Not enough data
8.5
33
|
Verified
Not enough data
8.8
36
|
Verified
Not enough data
7.9
22
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
8.2
29
|
Verified
Not enough data
8.7
34
|
Verified
Not enough data
9.1
39
|
Verified
Multichannel
Not enough data
Feature Not Available
Not enough data
9.1
43
|
Verified
Not enough data
8.9
39
|
Verified
Administration
Not enough data
9.1
44
|
Verified
Not enough data
8.5
47
|
Verified
Not enough data
8.9
47
|
Verified
Not enough data
8.7
50
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.6
448
Not enough data
9.0
484
Not enough data
8.6
443
Not enough data
8.8
492
Not enough data
8.9
468
Not enough data
Analytics
8.2
490
Not enough data
7.7
452
Not enough data
Optimization
8.7
471
Not enough data
8.8
481
Not enough data
8.3
392
Not enough data
8.1
390
Not enough data
Agentic AI - Push Notification
6.4
39
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Segmentation
8.8
210
Not enough data
8.5
198
Not enough data
Targeting
8.6
192
Not enough data
8.5
177
Not enough data
Triggered Content
7.7
116
Not enough data
9.1
199
Not enough data
9.1
195
Not enough data
Personalized Content
7.4
116
Not enough data
7.1
110
Not enough data
7.0
107
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
129
8.4
96
|
Verified
Feature Not Available
Feature Not Available
7.4
124
7.3
36
7.9
130
8.3
10
Edit
7.1
124
8.1
83
|
Verified
8.3
128
8.6
58
7.8
126
8.5
78
|
Verified
Logistics
7.3
127
8.1
93
|
Verified
7.0
122
7.2
71
|
Verified
7.6
122
8.6
48
Feature Not Available
8.3
9
Generative AI
6.7
85
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
67
Not enough data
8.0
66
Not enough data
8.7
67
Not enough data
8.2
64
Not enough data
8.1
63
Not enough data
8.1
65
Not enough data
8.7
66
Not enough data
8.3
66
Not enough data
SMS Platform
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Not enough data
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Platform Basics
8.3
110
Not enough data
8.5
106
Not enough data
Platform Data
7.6
108
Not enough data
7.4
103
Not enough data
7.6
107
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.4
30
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
384
Not enough data
7.7
473
|
Verified
Not enough data
7.0
342
|
Verified
Not enough data
6.9
370
|
Verified
Not enough data
Campaigns
7.5
329
|
Verified
Not enough data
9.0
462
|
Verified
Not enough data
7.6
311
Not enough data
6.6
232
Not enough data
8.9
441
|
Verified
Not enough data
8.7
454
|
Verified
Not enough data
Engagement
7.4
267
Not enough data
Platform
8.3
391
Not enough data
8.2
363
|
Verified
Not enough data
7.9
320
Not enough data
Agentic AI - Mobile Marketing
6.5
40
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Categories
Categories
Shared Categories
Braze and Drip are categorized as Email Template Builder and Marketing Automation
Unique Categories
Braze is categorized as Personalization, Personalization Engines, Push Notification, Customer Journey Analytics, Mobile Marketing, SMS Marketing, WhatsApp Marketing, and RCS Business Messaging
Drip is categorized as E-Commerce Personalization
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Drip
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.1%
Marketing and Advertising
7.3%
Information Technology and Services
6.4%
Health, Wellness and Fitness
6.3%
Food & Beverages
5.7%
Other
62.3%
Marketing and Advertising
15.8%
Health, Wellness and Fitness
7.0%
Computer Software
6.6%
E-Learning
5.5%
Retail
5.0%
Other
60.1%
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Braze has no more discussions with answers
What's the setup process like?
1 Comment
Official Response from Drip
We've made the setup workflow as painless as possible. It's a simple three-step process: activate your campaign, install our JavaScript, define your goal....Read more
What happens when I start a free trial?
1 Comment
Official Response from Drip
You get a fully-functional account for 14 days, which gives you access to everything Drip has to offer. If (and only if!) you love it, your card will be...Read more
Can I send individual emails and email sequences based on actions a user performs in my application?
1 Comment
Official Response from Drip
Definitely. In addition to marketing emails, Drip can be triggered to send emails based on events in your app such as creating their first project, tracking...Read more
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