Compare Brandwatch Consumer Intelligence and Semrush 
At a Glance
Market Segments
Mid-Market (35.0% of reviews)
Small-Business (64.9% of reviews)
Entry-Level Pricing
No pricing available
$139.94 Per Month
Brandwatch Consumer Intelligence
Star Rating
(722)4.4 out of 5
Market Segments
Mid-Market (35.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Brandwatch Consumer IntelligenceSemrush
Star Rating
(3,368)4.5 out of 5
Market Segments
Small-Business (64.9% of reviews)
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Brandwatch Consumer Intelligence excels in social listening capabilities, allowing users to track brand mentions, sentiment, and audience conversations in real time. This feature is particularly valuable for those looking to manage their social media presence effectively.
- Users say that Semrush offers a more user-friendly interface, making it easy for newcomers to navigate the platform without a steep learning curve. Reviewers appreciate the clean and intuitive design, which enhances their overall experience.
- According to verified reviews, Brandwatch Consumer Intelligence is praised for its deep data coverage across multiple platforms, making it a strong choice for businesses focused on comprehensive media monitoring and competitor analysis.
- Reviewers mention that Semrush shines in its ease of implementation, with many users highlighting a smooth setup process. This aspect is crucial for teams that need to get up and running quickly without extensive training.
- Users report that while Brandwatch provides robust features for social media management, it sometimes struggles with configuration challenges that may not align perfectly with specific workflow needs, which can hinder some users' experiences.
- G2 reviewers indicate that Semrush's strength lies in its all-in-one SEO tools, particularly for backlink audits, making it a preferred choice for small businesses looking to enhance their online visibility and marketing efforts.
Pricing
Entry-Level Pricing
Brandwatch Consumer Intelligence
No pricing availableSemrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
Free Trial
Brandwatch Consumer Intelligence
No trial information availableSemrush
Free Trial is available
Ratings
Meets Requirements
8.4
587
8.8
2,659
Ease of Use
8.2
591
8.3
2,687
Ease of Setup
8.0
390
8.6
1,884
Ease of Admin
8.3
341
8.6
1,352
Quality of Support
8.6
555
8.5
2,332
Has the product been a good partner in doing business?
8.8
339
8.7
1,331
Product Direction (% positive)
9.1
561
8.8
2,565
Features by Category
Metrics
Not enough data
8.4
446
Not enough data
8.2
435
Not enough data
7.9
417
Not enough data
7.7
389
Not enough data
7.4
377
Not enough data
7.5
371
Not enough data
7.4
373
Not enough data
7.5
384
Not enough data
7.2
370
Reporting
Not enough data
8.0
427
Not enough data
8.2
419
Not enough data
7.8
401
Not enough data
7.7
399
Not enough data
7.9
395
Not enough data
7.6
374
Not enough data
8.1
411
Other
Not enough data
7.7
387
Not enough data
8.1
400
Not enough data
7.7
389
Not enough data
8.0
392
Not enough data
7.4
358
Not enough data
7.0
336
Not enough data
7.6
355
Agentic AI - Digital Analytics
Not enough data
6.6
45
Not enough data
7.3
46
Not enough data
6.9
45
Not enough data
6.9
43
Administration
Not enough data
7.7
369
Not enough data
7.4
353
Not enough data
8.5
408
Not enough data
8.3
397
Social Analytics
8.4
248
8.8(won by 0.4)
295
7.6
234
8.5(won by 0.9)
274
7.7
242
8.7(won by 1.0)
281
6.7
159
8.2(won by 1.5)
248
6.8(won by default)
175
Feature Not Available
8.1(tied score)
155
8.1(tied score)
217
7.2
170
8.0(won by 0.8)
213
Reports & Dashboards
8.1
249
8.4(won by 0.3)
277
8.0
250
8.8(won by 0.8)
286
8.2
229
8.7(won by 0.5)
271
7.1
114
7.9(won by 0.8)
210
Agentic AI - Social Media Analytics
6.2
23
7.3(won by 1.1)
22
6.2
23
7.2(won by 1.0)
22
6.2
23
7.7(won by 1.5)
22
6.3
23
8.0(won by 1.7)
22
6.4
23
7.9(won by 1.5)
22
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
Not enough data
8.6
246
|
Verified
Not enough data
8.2
241
|
Verified
Not enough data
8.5
244
|
Verified
Not enough data
8.6
257
|
Verified
Performance
Not enough data
8.3
264
|
Verified
Not enough data
8.8
272
|
Verified
Local Search Optimization
Not enough data
8.9
608
|
Verified
Not enough data
8.4
555
|
Verified
Not enough data
8.4
529
|
Verified
Not enough data
8.3
537
|
Verified
Not enough data
7.8
520
|
Verified
Not enough data
8.8
587
|
Verified
Platform Basics
Not enough data
8.5
581
Not enough data
8.6
585
Agentic AI - Competitive Intelligence
Not enough data
6.9
76
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
536
Platform Content
Not enough data
7.3
473
Platform Reporting
Not enough data
8.0
548
Not enough data
8.3
556
Platform Basics
Not enough data
8.5
107
Not enough data
8.1
104
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
96
Not enough data
8.4
107
Content Planning
Not enough data
Feature Not Available
Not enough data
8.2
100
Not enough data
8.7
110
Marketing Campaign Performance
Not enough data
8.5
82
Not enough data
8.7
83
Agentic AI - Marketing Calendar
Not enough data
7.1
12
Not enough data
7.1
12
Not enough data
6.4
12
Not enough data
6.7
12
Other Features
Not enough data
8.3
108
Not enough data
8.8
94
SEO Auditing & Monitoring
Not enough data
8.7
1035
Not enough data
9.1
997
Not enough data
8.8
876
Not enough data
8.9
923
Agentic AI - SEO Tools
Not enough data
6.6
181
Not enough data
6.7
183
Not enough data
6.8
188
Not enough data
6.7
180
Not enough data
6.6
181
Not enough data
6.6
174
Not enough data
6.8
178
SEO Content & Rankings
Not enough data
8.2
1536
Not enough data
9.1
1719
Not enough data
8.8
1597
Not enough data
8.2
937
Not enough data
8.5
906
SEO Reporting
Not enough data
8.9
1679
Not enough data
8.6
1026
Not enough data
8.3
987
Not enough data
7.8
846
Generative AI
Not enough data
6.8
411
Not enough data
6.8
401
Content & Collaboration
Not enough data
8.8
194
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
182
Not enough data
Feature Not Available
Not enough data
8.2
167
Social Management
Not enough data
8.7
237
Not enough data
8.8
231
Not enough data
Feature Not Available
Not enough data
8.5
229
Not enough data
7.9
203
Not enough data
8.0
179
Not enough data
7.8
149
Agentic AI - Social Media Management
Not enough data
7.8
15
Not enough data
8.0
15
Not enough data
7.7
15
Not enough data
7.6
15
Not enough data
7.8
15
Not enough data
7.7
15
Not enough data
7.9
15
Media Channels
6.8
107
Feature Not Available
6.5
105
Feature Not Available
8.5
134
8.5
120
Geographic Coverage
7.7
119
Feature Not Available
8.1
124
8.2
106
8.1
117
8.1
98
Reporting
8.6
135
9.0
137
8.4
128
Feature Not Available
7.9
124
8.9
125
8.9
137
9.0
135
Agentic AI - Media Monitoring
6.3
23
7.2
15
6.2
23
7.7
15
6.0
23
7.2
15
6.0
23
7.2
15
5.8
22
7.2
15
Generative AI
7.1
54
8.1
23
7.4
56
8.1
24
Platform Interoperability
Not enough data
8.4
80
Agentic AI - Social Media Advertising
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
6.7
5
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
6.3
5
Social Functionality
Not enough data
8.8
98
Campaign Management
Not enough data
9.0
97
Not enough data
8.7
95
Not enough data
8.6
95
Not enough data
8.6
88
Not enough data
8.6
89
Not enough data
8.5
91
Not enough data
8.5
87
Not enough data
8.4
89
Not enough data
8.3
88
Not enough data
8.5
92
Not enough data
8.4
90
Not enough data
8.0
86
Not enough data
8.3
88
Targeting
Not enough data
8.6
91
Not enough data
8.5
86
Not enough data
8.5
85
Not enough data
8.6
85
Platform
Not enough data
8.4
88
Not enough data
8.7
96
Not enough data
8.9
94
Not enough data
8.9
95
Not enough data
8.7
92
Not enough data
8.6
90
Not enough data
8.4
84
Not enough data
8.5
86
Not enough data
8.5
89
Grammar Tools
Not enough data
8.5
25
Not enough data
8.9
28
Not enough data
8.2
24
Writing Support
Not enough data
7.8
26
Not enough data
8.3
25
Not enough data
7.6
26
Not enough data
7.8
26
Software Availability
Not enough data
8.5
26
Not enough data
8.3
25
Not enough data
7.3
26
Generative AI
Not enough data
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Audiences
8.3
113
Not enough data
7.7
100
Not enough data
6.8
82
Not enough data
7.7
96
Not enough data
Data Analysis
7.8
90
Not enough data
8.9
117
Not enough data
8.7
112
Not enough data
8.7
113
Not enough data
Administration
7.2
73
Not enough data
7.0
69
Not enough data
8.3
99
Not enough data
Agentic AI - Audience Intelligence Platforms
6.9
9
Not enough data
7.5
10
Not enough data
7.3
10
Not enough data
7.3
10
Not enough data
Data collection
Not enough data
7.7
198
Not enough data
8.1
225
|
Verified
Not enough data
8.1
215
|
Verified
Not enough data
7.5
197
|
Verified
Not enough data
8.1
215
Segment Trending
Not enough data
8.6
248
|
Verified
Not enough data
8.1
234
|
Verified
Not enough data
8.3
241
|
Verified
Not enough data
7.3
202
Analysis
Not enough data
8.3
234
Not enough data
8.6
256
|
Verified
Not enough data
8.3
216
|
Verified
Platform
Not enough data
8.7
264
|
Verified
Not enough data
8.4
242
|
Verified
Not enough data
7.7
215
|
Verified
Not enough data
8.3
236
|
Verified
Not enough data
8.1
211
|
Verified
Not enough data
8.2
208
Agentic AI - Market Intelligence
Not enough data
7.2
34
Not enough data
6.8
33
Platform Basics
Not enough data
8.5
143
Not enough data
7.7
127
Not enough data
8.4
147
Platform Data
Not enough data
8.2
133
Not enough data
8.3
138
Not enough data
8.6
150
Not enough data
8.3
133
Agentic AI - Operational Risk Management
Not enough data
6.9
18
Monitoring & Listening
8.5
385
Not enough data
7.5
360
Not enough data
8.7
216
Not enough data
8.7
211
Not enough data
8.5
214
Not enough data
8.3
204
Not enough data
Agentic AI - Social Media Listening Tools
6.3
52
Not enough data
6.2
53
Not enough data
5.8
52
Not enough data
6.0
52
Not enough data
6.1
52
Not enough data
Data Management & Analysis
7.1
390
Not enough data
8.2
377
Not enough data
8.0
183
Not enough data
8.2
199
Not enough data
Brand Signals
8.1
90
Not enough data
7.1
91
Not enough data
8.3
91
Not enough data
Brand Analytics
8.3
102
Not enough data
8.2
98
Not enough data
Planning
Not enough data
7.7
236
Publishing
Not enough data
7.7
238
Social Media
Not enough data
7.6
239
Planning
Not enough data
7.9
363
Generative AI
Not enough data
7.4
146
Not enough data
7.2
142
Not enough data
7.2
141
Not enough data
6.6
139
Not enough data
6.4
136
Agentic AI - Content Creation
Not enough data
7.2
48
Not enough data
7.0
48
Not enough data
7.2
48
Not enough data
7.1
48
Not enough data
7.2
49
Not enough data
7.3
48
Not enough data
7.2
48
AI Visibility & Tracking
Not enough data
7.9
77
Not enough data
8.0
89
Sentiment & Brand Analysis
Not enough data
7.9
70
Not enough data
6.3
58
Competitive Benchmarking
Not enough data
7.3
61
Not enough data
7.6
70
AI Content Optimization
Not enough data
7.7
65
Not enough data
7.8
69
Reporting & Alerts
Not enough data
6.8
60
Not enough data
7.7
72
Agentic AI - Marketing Account Intelligence
7.9
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
8.3
8
Not enough data
Lead Intelligence
8.7
82
Not enough data
8.2
74
Not enough data
8.0
71
Not enough data
Lead Management
8.4
73
Not enough data
7.6
62
Not enough data
7.8
63
Not enough data
Marketing Campaigns
7.6
64
Not enough data
7.0
53
Not enough data
7.5
60
Not enough data
7.6
58
Not enough data
8.4
67
Not enough data
Data Availability - Marketing Account Intelligence
8.9
11
Not enough data
Data Accuracy - Marketing Account Intelligence
9.2
11
Not enough data
Tools
Not enough data
Feature Not Available
Not enough data
8.2
668
Not enough data
Feature Not Available
Metrics
Not enough data
Feature Not Available
Not enough data
8.1
658
Not enough data
8.2
644
Not enough data
8.0
585
Not enough data
7.7
583
Not enough data
8.9
721
Agentic AI - Content Analytics
Not enough data
7.4
59
Not enough data
7.6
60
Not enough data
7.6
60
Not enough data
7.7
60
Not enough data
7.6
61
Marketing Operations
Not enough data
7.7
392
|
Verified
Not enough data
8.4
417
|
Verified
Not enough data
8.0
403
|
Verified
Not enough data
8.0
382
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
396
|
Verified
Not enough data
8.6
435
|
Verified
Not enough data
7.7
365
|
Verified
Not enough data
8.0
380
|
Verified
Not enough data
8.2
407
|
Verified
Not enough data
7.9
357
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.1
59
Not enough data
7.5
59
Not enough data
7.1
59
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Brandwatch Consumer Intelligence and Semrush are categorized as Media Monitoring and Social Media Analytics
Unique Categories
Brandwatch Consumer Intelligence is categorized as Audience Intelligence Platforms, Marketing Account Intelligence, Social Media Listening Tools, and Brand Intelligence
Semrush is categorized as Paid Search Intelligence, SEO Tools, Competitive Intelligence, Local SEO, Answer Engine Optimization (AEO), Social Media Suites, Social Media Management, Digital Analytics, Proofreading, Marketing Calendar, Content Creation, Local Listing Management, Marketing Analytics, Market Intelligence, Content Analytics, and Social Media Advertising
Reviews
Reviewers' Company Size
Brandwatch Consumer Intelligence
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
29.5%
Public Relations and Communications
8.6%
Market Research
7.1%
Information Technology and Services
5.5%
Consulting
3.0%
Other
46.3%
Marketing and Advertising
29.4%
Information Technology and Services
8.8%
Computer Software
8.1%
Retail
3.7%
Internet
3.7%
Other
46.3%
Discussions
What is the difference between a mention and a query that is referenced in the Brandwatch pricing?
4 Comments
JW
Hi, here's a quick description of each, which might help clear things up:
A query is a search for something - be it a brand name (Nokia), a competitor...Read more
Is there any possibility for Brandwatch to gather data from the number of likes?
3 Comments
ES
Yes, I also think so that brandwatch can gather most numbers of likes that can make this more attractive.
http://thevloggingtech.com/Read more
What is brandwatch used for?
2 Comments
R
Brandwatch is primarily used for Social Listening & Analytics with the help of brand, competitors and industry specific keywords.Read more
What is Semrush used for?
4 Comments
KS
It is an all-in-one software that helps marketers get insights from the data and helps in doing keyword research, content marketing, and campaign management.Read more
Does SEMrush have a free plan?
3 Comments
BB
Yes they have a free plan where you can add 1 website.Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
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