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At a Glance
Market Segments
Small-Business (42.0% of reviews)
Mid-Market (52.8% of reviews)
Entry-Level Pricing
Contact Us
$75.00 Per Month
Branch
Star Rating
(448)4.4 out of 5
Market Segments
Small-Business (42.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 2 pricing plansCleverTap
Star Rating
(632)4.6 out of 5
Market Segments
Mid-Market (52.8% of reviews)
Pros & Cons
Entry-Level Pricing
$75.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that CleverTap excels in user segmentation with a score of 9.2, allowing for highly targeted campaigns, while Branch's segmentation score of 7.8 indicates it may not offer the same level of granularity in targeting specific user groups.
- Reviewers mention that CleverTap's email marketing features, particularly in building and personalizing emails, score 9.0, which is higher than Branch's capabilities, suggesting that CleverTap provides a more robust email marketing solution.
- G2 users highlight that CleverTap's push notifications feature scores 9.3, significantly outperforming Branch's score of 7.0, indicating that CleverTap may offer more effective engagement through push notifications.
- Users on G2 report that CleverTap's real-time insights score of 8.9 is superior to Branch's 8.1, suggesting that CleverTap provides better analytics for immediate decision-making and campaign adjustments.
- Reviewers mention that CleverTap's A/B testing capabilities are rated at 9.5, while Branch's score of 8.4 indicates that CleverTap may offer more comprehensive tools for optimizing campaigns through testing.
- Users say that CleverTap's quality of support is rated at 9.0, compared to Branch's 8.1, suggesting that CleverTap may provide a more responsive and helpful customer service experience.
Pricing
Entry-Level Pricing
Branch
Performance Pro
Contact Us
Optimize your ads ROI with sophisticated cost analysis, audience building, and mobile and household attribution.
- ROI insights
- Household and CTV ads measurement
- Audience building
CleverTap
Essentials
$75.00
Per Month
Get started with the fundamentals of engagement to drive meaningful customer interactions
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize
Free Trial
Branch
Free Trial is available
CleverTap
Free Trial is available
Ratings
Meets Requirements
8.5
350
8.8
529
Ease of Use
8.4
354
8.9
531
Ease of Setup
7.9
185
8.5
317
Ease of Admin
8.5
171
9.0
244
Quality of Support
8.1
334
9.0
521
Has the product been a good partner in doing business?
8.5
170
9.2
243
Product Direction (% positive)
8.5
332
9.5
513
Features by Category
Email Marketing
Not enough data
9.0
168
Not enough data
8.9
161
Not enough data
8.9
160
Not enough data
8.8
148
Online Marketing
Not enough data
8.1
129
Not enough data
8.7
155
Not enough data
9.1
163
Not enough data
9.1
155
Not enough data
8.2
133
Lead Management
Not enough data
8.9
139
Not enough data
8.6
138
Not enough data
9.2
169
Not enough data
8.4
123
Not enough data
8.6
136
Not enough data
8.6
147
Not enough data
8.6
139
Not enough data
8.7
136
Campaign Management
Not enough data
8.8
147
Not enough data
8.1
136
Not enough data
8.1
130
Not enough data
7.8
124
Social
Not enough data
Feature Not Available
Not enough data
7.9
130
Not enough data
7.9
135
Not enough data
7.7
128
Not enough data
8.0
134
Reporting & Analytics
Not enough data
8.9
162
Not enough data
8.4
150
Not enough data
8.4
147
Not enough data
8.5
141
Not enough data
7.3
122
Platform
Not enough data
8.7
154
Not enough data
8.7
136
Not enough data
9.2
152
Not enough data
8.3
122
Not enough data
8.6
128
Not enough data
8.8
142
Not enough data
8.5
121
Agentic AI - Marketing Automation
Not enough data
7.1
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.5
8
Not enough data
7.1
8
Integration
Not enough data
8.6
157
Not enough data
8.5
149
Not enough data
8.2
136
User Identification
7.4
117
8.6
196
7.8
149
9.1
211
7.8
115
8.6
183
Tracking & Reporting
8.2
163
9.2
203
8.1
157
9.0
199
8.7
165
8.6
179
8.1
165
8.8
208
7.8
150
8.8
185
7.4
149
9.1
190
Metrics
8.2
139
9.1
163
7.6
127
9.0
93
8.1
132
8.9
155
8.1
130
9.0
140
8.6
147
9.1
160
Campaigns
Not enough data
9.0
240
Not enough data
9.3
253
Not enough data
8.9
240
Not enough data
9.2
257
Not enough data
9.3
241
Analytics
Not enough data
8.9
250
Not enough data
8.8
237
Optimization
Not enough data
8.9
238
Not enough data
9.0
245
Not enough data
9.0
235
Not enough data
8.7
217
Agentic AI - Push Notification
Not enough data
6.7
7
Not enough data
7.4
7
Not enough data
6.9
7
Segmentation
Not enough data
9.4
70
Not enough data
9.5
67
Targeting
Not enough data
9.4
66
Not enough data
9.3
66
Triggered Content
Not enough data
9.3
59
Not enough data
9.3
65
Not enough data
9.4
66
Personalized Content
Not enough data
9.2
59
Not enough data
8.5
59
Not enough data
9.0
57
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.3
173
Not enough data
8.0
166
Not enough data
7.8
142
Not enough data
8.3
164
Not enough data
7.0
143
Not enough data
6.8
137
Not enough data
Platform Data
Feature Not Available
Not enough data
7.6
154
Not enough data
7.8
177
Not enough data
7.8
159
Not enough data
7.5
158
Not enough data
7.5
157
Not enough data
Agentic AI - Value Selling Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.6
162
Not enough data
8.6
156
Not enough data
8.9
151
Not enough data
8.8
138
Not enough data
8.8
140
Agentic AI - Customer Journey Mapping
Not enough data
8.3
7
WhatsApp Messaging - WhatsApp Marketing
Not enough data
8.5
27
Not enough data
8.7
29
Not enough data
8.1
28
Not enough data
8.9
29
Not enough data
8.4
29
Not enough data
8.5
29
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.3
27
Not enough data
8.7
28
Not enough data
8.1
26
Not enough data
8.7
28
Analysis
8.4
183
8.6
193
8.4
186
|
Verified
8.9
229
|
Verified
Feature Not Available
8.7
178
7.6
148
8.9
177
Campaigns
7.6
135
|
Verified
8.5
190
|
Verified
7.0
121
9.3
237
|
Verified
6.6
105
8.8
188
6.2
98
8.2
152
7.2
116
9.1
178
7.4
130
9.3
192
Engagement
6.8
110
8.6
166
Platform
8.2
157
8.8
201
8.4
164
|
Verified
8.8
197
|
Verified
7.0
110
8.6
174
Agentic AI - Mobile Marketing
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
7.7
11
Not enough data
8.0
11
Not enough data
7.6
11
Not enough data
7.9
11
Marketing Operations
Not enough data
8.4
217
|
Verified
Not enough data
8.8
246
|
Verified
Not enough data
8.8
252
|
Verified
Not enough data
9.1
237
|
Verified
Not enough data
8.1
101
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.9
259
|
Verified
Not enough data
8.7
262
|
Verified
Not enough data
8.7
238
|
Verified
Not enough data
8.8
231
|
Verified
Not enough data
8.6
222
|
Verified
Not enough data
8.5
175
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.7
8
Not enough data
7.3
8
Not enough data
7.4
7
Metrics
8.2
139
9.1
163
7.6
127
9.0
93
8.1
132
8.9
155
8.1
130
9.0
140
8.6
147
9.1
160
Variation Testing
Not enough data
9.1
123
Not enough data
8.4
101
Not enough data
8.9
103
Not enough data
9.0
117
Not enough data
9.0
37
Not enough data
9.1
107
Reporting
Not enough data
9.2
139
Not enough data
9.0
137
Personalization
Not enough data
9.0
123
Not enough data
9.1
121
Not enough data
9.2
105
Administration
Not enough data
8.8
131
Not enough data
8.5
46
Not enough data
8.9
137
Not enough data
9.1
141
Categories
Categories
Shared Categories
Branch and CleverTap are categorized as Mobile App Analytics and Mobile Marketing
Unique Categories
Branch is categorized as Mobile Attribution
CleverTap is categorized as Push Notification, Marketing Analytics, Mobile App Optimization, Marketing Automation, Personalization Engines, Customer Journey Mapping, and WhatsApp Marketing
Reviews
Reviewers' Company Size
Branch
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
CleverTap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
10.6%
Marketing and Advertising
10.4%
Information Technology and Services
8.3%
Computer Software
7.6%
Health, Wellness and Fitness
6.5%
Other
56.6%
Financial Services
17.0%
Information Technology and Services
6.3%
Internet
5.6%
Entertainment
5.4%
Retail
5.3%
Other
60.4%
Alternatives
Discussions
How I should use the deep view feature of Branch? Seems like an unnecessary step in the process.
1 Comment
MS
Hi Caio - the deepview feature is meant for apps that don't have a mobile website or a web version of their app content. Asking a person to download an app...Read more
Branch has no more discussions with answers
What is the best way for the gaming industry to leverage pre-login and post-login funnels.
4 Comments
MH
I believe if you're planning to develop a good platform, it's necessary to work with reliable specialists. And I can say that it's not a problem to find them...Read more
How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?
2 Comments
MB
You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first.Read more
Which messaging channels does CleverTap support?
1 Comment
Official Response from CleverTap
CleverTap helps you send personalized marketing messages to users across more than 9 marketing channels, including: email, SMS, push notifications, in-app...Read more
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