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At a Glance
Market Segments
Mid-Market (53.8% of reviews)
Mid-Market (52.8% of reviews)
Entry-Level Pricing
Free Trial
$75.00 Per Month
Blueshift
Star Rating
(285)4.4 out of 5
Market Segments
Mid-Market (53.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Browse all 4 pricing plansCleverTap
Star Rating
(632)4.6 out of 5
Market Segments
Mid-Market (52.8% of reviews)
Pros & Cons
Entry-Level Pricing
$75.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Blueshift excels in its Automated Email Responses feature, providing seamless integration and personalization, while CleverTap's Automated Replies are noted for their effectiveness but lack some of the advanced customization options found in Blueshift.
- Reviewers mention that CleverTap's A/B Testing capabilities are superior, with a rating of 9.1 compared to Blueshift's 8.3, highlighting CleverTap's more robust testing framework that allows for better optimization of campaigns.
- G2 users indicate that Blueshift's User Segmentation feature is highly praised for its flexibility and depth, scoring 9.2, while CleverTap's segmentation is also strong at 9.4, but users feel it could benefit from more intuitive navigation.
- Users on G2 report that CleverTap's Mobile Optimization features are top-notch, achieving a score of 9.1, which reviewers say makes it easier to reach mobile users effectively compared to Blueshift's score of 8.6.
- Reviewers mention that both platforms offer strong Quality of Support, with both scoring 9.0, but users say that Blueshift's support team is particularly responsive and helpful during onboarding, which can be a crucial factor for new users.
- Users say that CleverTap shines in its Campaign Management tools, particularly in Push Notifications and Bulk SMS, where it scores 9.3 and 8.9 respectively, while Blueshift's scores are slightly lower, indicating a more limited feature set in these areas.
Pricing
Entry-Level Pricing
Blueshift
Customer Engagement Platform
Free Trial
Sign-up for a no-cost, no-obligation 90-day trial of our cross-channel marketing platform that’s informed by smart data and powered by Customer AI.
- Unified Customer Profiles: A single place for all your customer data.
- Predictive Intelligence: AI-driven recommendations and targeting.
- Omnichannel Journeys: Coordinated campaigns across any channel.
CleverTap
Essentials
$75.00
Per Month
Get started with the fundamentals of engagement to drive meaningful customer interactions
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize
Free Trial
Blueshift
Free Trial is available
CleverTap
Free Trial is available
Ratings
Meets Requirements
8.7
237
8.8
529
Ease of Use
8.0
242
8.9
531
Ease of Setup
7.7
124
8.5
317
Ease of Admin
8.3
111
9.0
244
Quality of Support
9.1
234
9.0
521
Has the product been a good partner in doing business?
9.2
114
9.2
243
Product Direction (% positive)
9.1
230
9.5
513
Features by Category
Email Marketing
8.8
180
|
Verified
9.0
168
9.0
179
|
Verified
8.9
161
8.3
170
|
Verified
8.9
160
8.8
158
|
Verified
8.8
148
Online Marketing
7.7
79
8.1
129
8.4
137
|
Verified
8.7
155
8.3
153
|
Verified
9.1
163
8.6
138
|
Verified
9.1
155
Feature Not Available
8.2
133
Lead Management
8.4
109
|
Verified
8.9
139
8.3
118
|
Verified
8.6
138
9.1
160
|
Verified
9.2
169
8.3
93
8.4
123
8.6
99
|
Verified
8.6
136
8.5
121
|
Verified
8.6
147
8.4
98
|
Verified
8.6
139
8.6
99
|
Verified
8.7
136
Campaign Management
8.6
107
|
Verified
8.8
147
8.0
71
8.1
136
7.7
78
|
Verified
8.1
130
7.3
64
7.8
124
Social
Feature Not Available
Feature Not Available
7.3
48
7.9
130
Feature Not Available
7.9
135
Feature Not Available
7.7
128
8.0
49
8.0
134
Reporting & Analytics
8.2
166
|
Verified
8.9
162
8.1
106
|
Verified
8.4
150
7.6
94
|
Verified
8.4
147
7.6
101
|
Verified
8.5
141
Feature Not Available
7.3
122
Platform
8.4
102
|
Verified
8.7
154
8.2
92
|
Verified
8.7
136
8.7
106
|
Verified
9.2
152
8.3
60
8.3
122
8.6
92
|
Verified
8.6
128
8.7
107
|
Verified
8.8
142
8.0
64
|
Verified
8.5
121
Agentic AI - Marketing Automation
Not enough data
7.1
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.5
8
Not enough data
7.1
8
Integration
8.3
103
|
Verified
8.6
157
8.5
105
|
Verified
8.5
149
7.9
80
|
Verified
8.2
136
User Identification
Not enough data
8.6
196
Not enough data
9.1
211
Not enough data
8.6
183
Tracking & Reporting
Not enough data
9.2
203
Not enough data
9.0
199
Not enough data
8.6
179
Not enough data
8.8
208
Not enough data
8.8
185
Not enough data
9.1
190
Metrics
Not enough data
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Visitor Behavior
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Multichannel
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
9.0
240
Not enough data
9.3
253
Not enough data
8.9
240
Not enough data
9.2
257
Not enough data
9.3
241
Analytics
Not enough data
8.9
250
Not enough data
8.8
237
Optimization
Not enough data
8.9
238
Not enough data
9.0
245
Not enough data
9.0
235
Not enough data
8.7
217
Agentic AI - Push Notification
Not enough data
6.7
7
Not enough data
7.4
7
Not enough data
6.9
7
Segmentation
Not enough data
9.4
70
Not enough data
9.5
67
Targeting
Not enough data
9.4
66
Not enough data
9.3
66
Triggered Content
Not enough data
9.3
59
Not enough data
9.3
65
Not enough data
9.4
66
Personalized Content
Not enough data
9.2
59
Not enough data
8.5
59
Not enough data
9.0
57
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.7
56
|
Verified
Not enough data
8.8
56
|
Verified
Not enough data
Feature Not Available
Not enough data
8.7
57
|
Verified
Not enough data
Intelligence
8.4
68
|
Verified
Not enough data
8.4
62
|
Verified
Not enough data
8.7
69
|
Verified
Not enough data
Platform Basics
Not enough data
8.6
162
Not enough data
8.6
156
Not enough data
8.9
151
Not enough data
8.8
138
Not enough data
8.8
140
Agentic AI - Customer Journey Mapping
Not enough data
8.3
7
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
8.5
27
Not enough data
8.7
29
Not enough data
8.1
28
Not enough data
8.9
29
Not enough data
8.4
29
Not enough data
8.5
29
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.3
27
Not enough data
8.7
28
Not enough data
8.1
26
Not enough data
8.7
28
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.6
193
Not enough data
8.9
229
|
Verified
Not enough data
8.7
178
Not enough data
8.9
177
Campaigns
Not enough data
8.5
190
|
Verified
Not enough data
9.3
237
|
Verified
Not enough data
8.8
188
Not enough data
8.2
152
Not enough data
9.1
178
Not enough data
9.3
192
Engagement
Not enough data
8.6
166
Platform
Not enough data
8.8
201
Not enough data
8.8
197
|
Verified
Not enough data
8.6
174
Agentic AI - Mobile Marketing
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
7.7
11
Not enough data
8.0
11
Not enough data
7.6
11
Not enough data
7.9
11
Marketing Operations
Not enough data
8.4
217
|
Verified
Not enough data
8.8
246
|
Verified
Not enough data
8.8
252
|
Verified
Not enough data
9.1
237
|
Verified
Not enough data
8.1
101
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.9
259
|
Verified
Not enough data
8.7
262
|
Verified
Not enough data
8.7
238
|
Verified
Not enough data
8.8
231
|
Verified
Not enough data
8.6
222
|
Verified
Not enough data
8.5
175
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.7
8
Not enough data
7.3
8
Not enough data
7.4
7
Metrics
Not enough data
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Variation Testing
Not enough data
9.1
123
Not enough data
8.4
101
Not enough data
8.9
103
Not enough data
9.0
117
Not enough data
9.0
37
Not enough data
9.1
107
Reporting
Not enough data
9.2
139
Not enough data
9.0
137
Personalization
Not enough data
9.0
123
Not enough data
9.1
121
Not enough data
9.2
105
Administration
Not enough data
8.8
131
Not enough data
8.5
46
Not enough data
8.9
137
Not enough data
9.1
141
Categories
Categories
Shared Categories
Blueshift and CleverTap are categorized as Personalization Engines and Marketing Automation
Unique Categories
Blueshift is categorized as E-Commerce Personalization, Personalization, Customer Journey Analytics, and Customer Data Platform (CDP)
CleverTap is categorized as Push Notification, Marketing Analytics, Mobile App Analytics, Mobile App Optimization, Mobile Marketing, Customer Journey Mapping, and WhatsApp Marketing
Reviews
Reviewers' Company Size
Blueshift
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
CleverTap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
13.6%
Marketing and Advertising
8.8%
E-Learning
7.7%
Internet
6.6%
Retail
6.2%
Other
57.1%
Financial Services
17.0%
Information Technology and Services
6.3%
Internet
5.6%
Entertainment
5.4%
Retail
5.3%
Other
60.4%
Alternatives
Discussions
Is there any way to save blocks created in the email editor to reuse them?
2 Comments
DM
Yeah I always do that in the shared assets section.
code, save, re-use a bunch of times.Read more
Upcoming New Features for Integration with Blueshift
1 Comment
CS
Blueshift is continuously adding and enhancing our APIs to make it easier for brands to connect with their favorite systems. We have a number of new...Read more
What is the best way for the gaming industry to leverage pre-login and post-login funnels.
4 Comments
MH
I believe if you're planning to develop a good platform, it's necessary to work with reliable specialists. And I can say that it's not a problem to find them...Read more
How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?
2 Comments
MB
You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first.Read more
Which messaging channels does CleverTap support?
1 Comment
Official Response from CleverTap
CleverTap helps you send personalized marketing messages to users across more than 9 marketing channels, including: email, SMS, push notifications, in-app...Read more
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