Introducing G2.ai, the future of software buying.Try now

Compare Basis and Zendesk for Customer Service

Save
    Log in to your account
    to save comparisons,
    products and more.
At a Glance
Basis
Basis
Star Rating
(286)4.5 out of 5
Market Segments
Small-Business (63.0% of reviews)
Information
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Basis
Zendesk for Customer Service
Zendesk for Customer Service
Star Rating
(6,659)4.3 out of 5
Market Segments
Mid-Market (45.7% of reviews)
Information
Pros & Cons
Entry-Level Pricing
$19.00 1 user per month billed annually
Free Trial is available
Browse all 7 pricing plans

Basis vs Zendesk for Customer Service

When assessing the two solutions, reviewers found Zendesk for Customer Service easier to use. However, reviewers felt that Basis is easier to set up and do business with overall. Both products were equally easy to administer.

  • Reviewers felt that Basis meets the needs of their business better than Zendesk for Customer Service.
  • When comparing quality of ongoing product support, reviewers felt that Basis is the preferred option.
  • For feature updates and roadmaps, our reviewers preferred the direction of Basis over Zendesk for Customer Service.
Pricing
Entry-Level Pricing
Basis
No pricing available
Zendesk for Customer Service
Support Only (Team)
$19.00
1 user per month billed annually
Browse all 7 pricing plans
Free Trial
Basis
No trial information available
Zendesk for Customer Service
Free Trial is available
Ratings
Meets Requirements
8.7
238
8.6
5,116
Ease of Use
8.3
241
8.6
5,160
Ease of Setup
8.1
156
8.0
3,184
Ease of Admin
8.2
148
8.2
3,073
Quality of Support
9.5
237
8.4
4,794
Has the product been a good partner in doing business?
9.4
151
8.4
2,999
Product Direction (% positive)
9.2
239
8.0
4,770
Features by Category
Not enough data
8.2
3,462
Ticket and Case Management
Not enough data
8.8
2550
|
Verified
Not enough data
8.7
2565
|
Verified
Not enough data
8.5
2492
|
Verified
Not enough data
8.4
2337
|
Verified
Not enough data
8.2
1921
|
Verified
Not enough data
8.4
2398
|
Verified
Not enough data
8.6
2386
|
Verified
Not enough data
8.3
1853
|
Verified
Generative AI
Not enough data
7.6
384
Not enough data
7.6
385
Agentic AI - Help Desk
Not enough data
7.8
245
Not enough data
7.9
245
Not enough data
8.0
246
Communication Channels
Not enough data
8.5
2060
|
Verified
Not enough data
8.8
2309
|
Verified
Not enough data
8.4
1724
|
Verified
Not enough data
8.0
1428
|
Verified
Not enough data
8.0
1313
|
Verified
Platform
Not enough data
7.8
1387
|
Verified
Not enough data
8.0
1777
|
Verified
Not enough data
8.3
1947
|
Verified
Not enough data
8.2
1739
|
Verified
Not enough data
7.9
2339
|
Verified
Not enough data
8.0
2407
|
Verified
8.4
231
Not enough data
Channel Functionality
9.0
80
Not enough data
Platform Interoperability
Feature Not Available
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
Not enough data
8.3
190
|
Verified
Not enough data
8.6
187
|
Verified
Not enough data
7.6
177
|
Verified
Not enough data
7.8
166
|
Verified
Not enough data
8.5
183
|
Verified
Not enough data
8.4
170
|
Verified
Not enough data
8.8
184
|
Verified
Not enough data
8.3
190
|
Verified
Not enough data
8.0
166
|
Verified
Not enough data
8.3
137
|
Verified
Not enough data
8.8
82
|
Verified
Not enough data
8.3
68
|
Verified
Not enough data
Targeting
8.9
193
|
Verified
Not enough data
8.9
182
|
Verified
Not enough data
8.7
187
|
Verified
Not enough data
8.4
181
|
Verified
Not enough data
Platform
7.1
121
|
Verified
Not enough data
7.0
170
|
Verified
Not enough data
8.6
112
|
Verified
Not enough data
8.6
188
|
Verified
Not enough data
8.5
142
|
Verified
Not enough data
8.2
38
Not enough data
8.2
140
|
Verified
Not enough data
8.5
105
|
Verified
Not enough data
7.4
154
|
Verified
Not enough data
Complaint ManagementHide 8 FeaturesShow 8 Features
Not enough data
8.0
883
Usability
Not enough data
8.3
667
Not enough data
8.3
663
Not enough data
8.4
632
Reporting
Not enough data
8.3
590
Not enough data
7.9
563
Not enough data
8.2
644
Generative AI
Not enough data
7.3
179
Not enough data
7.2
178
Not enough data
8.1
405
Productivity Tools
Not enough data
8.5
324
Not enough data
8.3
324
Not enough data
8.4
311
Not enough data
8.4
304
Not enough data
8.5
315
Not enough data
8.2
311
Not enough data
8.2
344
Analytics
Not enough data
7.8
264
Not enough data
8.0
305
Not enough data
8.2
293
Agentic AI - Shared Inbox
Not enough data
7.0
22
Not enough data
7.3
22
8.6
230
Not enough data
Platform Interoperability
Feature Not Available
Not enough data
Mobile Functionality
9.0
66
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
Not enough data
8.3
190
|
Verified
Not enough data
8.6
187
|
Verified
Not enough data
7.6
177
|
Verified
Not enough data
7.8
166
|
Verified
Not enough data
8.5
183
|
Verified
Not enough data
8.4
170
|
Verified
Not enough data
8.8
184
|
Verified
Not enough data
8.3
190
|
Verified
Not enough data
8.0
166
|
Verified
Not enough data
8.3
137
|
Verified
Not enough data
8.8
82
|
Verified
Not enough data
8.3
68
|
Verified
Not enough data
Targeting
8.9
193
|
Verified
Not enough data
8.9
182
|
Verified
Not enough data
8.7
187
|
Verified
Not enough data
8.4
181
|
Verified
Not enough data
Mobile
8.9
62
Not enough data
8.8
82
|
Verified
Not enough data
8.3
68
|
Verified
Not enough data
Platform
7.1
121
|
Verified
Not enough data
7.0
170
|
Verified
Not enough data
8.6
112
|
Verified
Not enough data
8.6
188
|
Verified
Not enough data
8.5
142
|
Verified
Not enough data
8.2
38
Not enough data
8.2
140
|
Verified
Not enough data
8.5
105
|
Verified
Not enough data
7.4
154
|
Verified
Not enough data
8.6
231
Not enough data
Platform Interoperability
Feature Not Available
Not enough data
Video Functionality
8.7
65
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
Not enough data
8.3
190
|
Verified
Not enough data
8.6
187
|
Verified
Not enough data
7.6
177
|
Verified
Not enough data
7.8
166
|
Verified
Not enough data
8.5
183
|
Verified
Not enough data
8.4
170
|
Verified
Not enough data
8.8
184
|
Verified
Not enough data
8.3
190
|
Verified
Not enough data
8.0
166
|
Verified
Not enough data
8.3
137
|
Verified
Not enough data
8.8
82
|
Verified
Not enough data
8.3
68
|
Verified
Not enough data
Targeting
8.9
193
|
Verified
Not enough data
8.9
182
|
Verified
Not enough data
8.7
187
|
Verified
Not enough data
8.4
181
|
Verified
Not enough data
Platform
7.1
121
|
Verified
Not enough data
7.0
170
|
Verified
Not enough data
8.6
112
|
Verified
Not enough data
8.6
188
|
Verified
Not enough data
8.5
142
|
Verified
Not enough data
8.2
38
Not enough data
8.2
140
|
Verified
Not enough data
8.5
105
|
Verified
Not enough data
7.4
154
|
Verified
Not enough data
AI Agents For Business OperationsHide 17 FeaturesShow 17 Features
Not enough data
8.1
83
Responses
Not enough data
8.3
63
Not enough data
8.6
68
Not enough data
8.2
68
Automation - AI Agents
Not enough data
7.6
26
Not enough data
7.8
26
Not enough data
7.7
26
Not enough data
7.7
26
Not enough data
7.9
26
Platform
Not enough data
8.3
68
Not enough data
8.3
66
Not enough data
8.4
63
Autonomy - AI Agents
Not enough data
7.9
25
Not enough data
7.6
26
Not enough data
7.5
26
Not enough data
7.6
26
Generative AI
Not enough data
7.8
32
Not enough data
8.2
31
Not enough data
8.2
604
Responses
Not enough data
8.1
468
Not enough data
8.1
465
Not enough data
8.3
449
Not enough data
8.1
448
Not enough data
8.2
356
Platform
Not enough data
8.6
471
Not enough data
8.3
468
Not enough data
8.3
463
Not enough data
8.2
464
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
454
Generative AI
Not enough data
8.2
113
Not enough data
8.2
112
Digital Audio AdvertisingHide 14 FeaturesShow 14 Features
8.8
21
Not enough data
Platform Basics
9.0
20
Not enough data
8.8
20
Not enough data
8.9
21
Not enough data
8.8
20
Not enough data
Platform Reporting
8.7
21
Not enough data
8.3
21
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Conversational SupportHide 10 FeaturesShow 10 Features
Not enough data
8.1
1,079
Conversational Platform
Not enough data
8.1
859
Not enough data
8.3
716
Not enough data
8.2
684
Not enough data
8.2
749
Support Automation
Not enough data
8.2
714
Not enough data
8.3
757
Not enough data
8.4
711
Not enough data
8.1
788
Generative AI
Not enough data
7.8
204
Not enough data
7.8
203
Proactive NotificationHide 8 FeaturesShow 8 Features
Not enough data
8.4
197
Messaging Channels
Not enough data
7.6
78
Not enough data
9.1
171
Not enough data
8.3
94
Not enough data
8.5
101
Administration
Not enough data
8.2
108
Not enough data
8.9
156
Not enough data
8.3
111
Not enough data
8.4
144
Demand Side Platform (DSP)Hide 36 FeaturesShow 36 Features
8.2
232
Not enough data
Demand Side Platforms
8.5
28
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
Not enough data
8.3
190
|
Verified
Not enough data
8.6
187
|
Verified
Not enough data
7.6
177
|
Verified
Not enough data
7.8
166
|
Verified
Not enough data
8.5
183
|
Verified
Not enough data
8.4
170
|
Verified
Not enough data
8.8
184
|
Verified
Not enough data
8.3
190
|
Verified
Not enough data
8.0
166
|
Verified
Not enough data
8.3
137
|
Verified
Not enough data
8.8
82
|
Verified
Not enough data
8.3
68
|
Verified
Not enough data
Targeting
8.9
193
|
Verified
Not enough data
8.9
182
|
Verified
Not enough data
8.7
187
|
Verified
Not enough data
8.4
181
|
Verified
Not enough data
Demand Side Platforms
7.8
135
|
Verified
Not enough data
7.0
156
|
Verified
Not enough data
8.6
159
|
Verified
Not enough data
Platform
7.1
121
|
Verified
Not enough data
7.0
170
|
Verified
Not enough data
8.6
112
|
Verified
Not enough data
8.6
188
|
Verified
Not enough data
8.5
142
|
Verified
Not enough data
8.2
38
Not enough data
8.2
140
|
Verified
Not enough data
8.5
105
|
Verified
Not enough data
7.4
154
|
Verified
Not enough data
Customer Service AutomationHide 9 FeaturesShow 9 Features
Not enough data
7.9
102
Customer Support
Not enough data
8.1
82
Not enough data
7.6
77
Not enough data
8.1
84
Automation
Not enough data
8.1
83
Not enough data
8.2
83
Not enough data
8.1
84
Artificial Intelligence
Not enough data
7.8
83
Not enough data
7.7
82
Not enough data
7.7
84
Not enough data
8.3
2,662
Generative AI
Not enough data
Feature Not Available
Not enough data
7.9
207
Not enough data
Feature Not Available
Communication
Not enough data
8.6
950
|
Verified
Not enough data
8.5
964
|
Verified
Not enough data
8.1
720
Not enough data
8.5
737
|
Verified
Not enough data
8.0
520
Internal Use
Not enough data
8.0
1777
|
Verified
Not enough data
8.5
849
|
Verified
Not enough data
8.1
650
Not enough data
8.5
898
Not enough data
8.6
824
|
Verified
Not enough data
8.3
847
|
Verified
Not enough data
8.2
1,740
Generative AI
Not enough data
Feature Not Available
Self-Service Experience
Not enough data
8.5
1499
Not enough data
8.5
1436
Not enough data
8.0
1024
Not enough data
7.7
648
Not enough data
8.0
780
Self-Service Platform
Not enough data
8.2
828
Not enough data
8.2
841
Not enough data
7.7
658
Not enough data
8.2
806
Agentic AI - Customer Self-Service
Not enough data
8.3
63
Not enough data
8.3
63
Not enough data
8.2
64
Not enough data
8.7
63
Not enough data
8.6
61
Not enough data
8.2
63
Not enough data
8.1
63
Social Customer ServiceHide 14 FeaturesShow 14 Features
Not enough data
8.4
834
Generative AI
Not enough data
7.4
77
Not enough data
7.5
78
Process
Not enough data
8.4
564
Not enough data
9.1
741
Not enough data
8.9
689
Channels
Not enough data
9.0
740
Not enough data
8.4
586
Not enough data
8.7
563
Not enough data
8.2
485
Not enough data
8.3
421
Insight
Not enough data
8.2
539
Not enough data
8.3
648
Not enough data
8.5
562
Not enough data
8.7
666
Digital Customer Service PlatformsHide 2 FeaturesShow 2 Features
Not enough data
8.1
76
Generative AI
Not enough data
7.8
67
Not enough data
7.7
66
Conversational Commerce PlatformsHide 11 FeaturesShow 11 Features
Not enough data
Not enough data
Conversational AI - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform integration - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Cross-Channel AdvertisingHide 6 FeaturesShow 6 Features
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI Customer Support AgentsHide 16 FeaturesShow 16 Features
Not enough data
8.3
99
Customer Query Resolution - AI Customer Support Agents
Not enough data
8.4
70
Not enough data
8.2
71
Not enough data
8.3
71
Not enough data
8.3
69
Not enough data
8.3
70
Customer Interaction Automation - AI Customer Support Agents
Not enough data
8.2
70
Not enough data
8.4
70
Not enough data
8.4
70
Not enough data
8.5
70
Automation
Not enough data
8.6
70
Not enough data
8.6
71
Not enough data
8.0
70
Autonomy
Not enough data
8.2
70
Not enough data
8.4
69
Not enough data
8.4
70
Not enough data
8.3
71
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
9.4
8
Not enough data
9.2
8
Not enough data
9.5
7
Not enough data
9.8
8
Not enough data
9.0
8
Not enough data
8.7
5
Not enough data
9.2
8
Not enough data
8.5
8
Workforce Management Platform Features
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reviews
Reviewers' Company Size
Basis
Basis
Small-Business(50 or fewer emp.)
63.0%
Mid-Market(51-1000 emp.)
29.0%
Enterprise(> 1000 emp.)
8.0%
Zendesk for Customer Service
Zendesk for Customer Service
Small-Business(50 or fewer emp.)
41.1%
Mid-Market(51-1000 emp.)
45.7%
Enterprise(> 1000 emp.)
13.2%
Reviewers' Industry
Basis
Basis
Marketing and Advertising
60.7%
Newspapers
4.2%
Political Organization
3.4%
Online Media
2.3%
Information Technology and Services
2.3%
Other
27.1%
Zendesk for Customer Service
Zendesk for Customer Service
Computer Software
14.1%
Information Technology and Services
12.8%
Financial Services
5.8%
Retail
4.8%
Consumer Services
4.4%
Other
58.1%
Alternatives
Basis
Basis Alternatives
StackAdapt
StackAdapt
Add StackAdapt
The Trade Desk
The Trade Desk
Add The Trade Desk
AdRoll
AdRoll
Add AdRoll
Criteo Commerce Growth
Criteo Commerce Growth
Add Criteo Commerce Growth
Zendesk for Customer Service
Zendesk for Customer Service Alternatives
Fin by Intercom
Fin by Intercom
Add Fin by Intercom
Tidio
Tidio
Add Tidio
Hiver
Hiver
Add Hiver
Freshdesk
Freshdesk
Add Freshdesk
Discussions
Basis
Basis Discussions
What is implementation and ongoing services like at Centro?
1 Comment
Matthew K.
MK
Basis is fantastic with implementation and ongoing support. From day 1, their clients are set up with a Customer Success Manager. And when they say success,...Read more
How does Basis Compare?
1 Comment
Eric S.
ES
Hi Seth, Not sure if this is still of interest to you or not, but we (www.NerdVision.co) are currently running programmatic as white label solution for...Read more
Monty the Mongoose crying
Basis has no more discussions with answers
Zendesk for Customer Service
Zendesk for Customer Service Discussions
Is zendesk any good?
8 Comments
Amged M.
AM
For support teams, Zendesk Support is fantastic and will do everything you want it to do. Zendesk Support can not be easily adapted for use with other...Read more
Is there a free version of Zendesk?
7 Comments
Ankur G.
AG
Zendesk Support Suite offers a free 14 - day trial.Read more
What is Zendesk Support Suite?
4 Comments
Veronica C.
VC
Zendesk Suite is the collection of Zendesk products and capabilities that provide you with the tools you need to create a complete omnichannel support...Read more