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At a Glance
Market Segments
Small-Business (63.0% of reviews)
Small-Business (83.0% of reviews)
Entry-Level Pricing
No pricing available
Free Per Month
Basis
Star Rating
(286)4.5 out of 5
Market Segments
Small-Business (63.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about BasisOptiMonk
Star Rating
(157)4.8 out of 5
Market Segments
Small-Business (83.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Month
Browse all 4 pricing plansBasis vs OptiMonk
When assessing the two solutions, reviewers found OptiMonk easier to use, set up, and administer. Reviewers also preferred doing business with OptiMonk overall.
- Reviewers felt that OptiMonk meets the needs of their business better than Basis.
- When comparing quality of ongoing product support, reviewers felt that OptiMonk is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of OptiMonk over Basis.
Pricing
Entry-Level Pricing
Basis
No pricing availableOptiMonk
Free
Free
Per Month
- Max 10,000 pageviews / month
- Max 1 domain
- All features
Free Trial
Basis
No trial information availableOptiMonk
Free Trial is available
Ratings
Meets Requirements
8.7
238
9.2
102
Ease of Use
8.3
241
8.9
107
Ease of Setup
8.1
156
8.9
52
Ease of Admin
8.2
148
9.1
48
Quality of Support
9.5
237
9.7
104
Has the product been a good partner in doing business?
9.4
151
9.5
48
Product Direction (% positive)
9.2
239
9.4
95
Features by Category
Channel Functionality
9.0
80
Not enough data
Platform Interoperability
Feature Not Available
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
Not enough data
8.3
190
|
Verified
Not enough data
8.6
187
|
Verified
Not enough data
7.6
177
|
Verified
Not enough data
7.8
166
|
Verified
Not enough data
8.5
183
|
Verified
Not enough data
8.4
170
|
Verified
Not enough data
8.8
184
|
Verified
Not enough data
8.3
190
|
Verified
Not enough data
8.0
166
|
Verified
Not enough data
8.3
137
|
Verified
Not enough data
8.8
82
|
Verified
Not enough data
8.3
68
|
Verified
Not enough data
Targeting
8.9
193
|
Verified
Not enough data
8.9
182
|
Verified
Not enough data
8.7
187
|
Verified
Not enough data
8.4
181
|
Verified
Not enough data
Platform
7.1
121
|
Verified
Not enough data
7.0
170
|
Verified
Not enough data
8.6
112
|
Verified
Not enough data
8.6
188
|
Verified
Not enough data
8.5
142
|
Verified
Not enough data
8.2
38
Not enough data
8.2
140
|
Verified
Not enough data
8.5
105
|
Verified
Not enough data
7.4
154
|
Verified
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
Not enough data
8.1
8
Not enough data
9.2
8
Not enough data
9.2
8
Templates
Not enough data
9.5
7
Not enough data
9.4
9
Not enough data
9.3
9
Personalization
Not enough data
9.4
9
Not enough data
9.4
9
Not enough data
9.4
6
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.3
7
Not enough data
9.4
8
Not enough data
9.5
7
Multichannel
Not enough data
9.4
9
Not enough data
Feature Not Available
Not enough data
9.0
8
Administration
Not enough data
9.4
6
Not enough data
7.9
7
Not enough data
9.4
6
Not enough data
8.1
7
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
Not enough data
9.2
20
Not enough data
8.9
22
Not enough data
9.6
18
Not enough data
8.8
23
Not enough data
9.1
17
Not enough data
8.4
17
Not enough data
9.0
22
Agentic AI - Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
Not enough data
8.7
51
Not enough data
8.5
54
Not enough data
9.0
50
Not enough data
8.7
51
Campaigns
Not enough data
8.9
45
Not enough data
8.9
44
Not enough data
9.0
36
Not enough data
8.5
43
Integrations
Not enough data
8.6
34
Not enough data
8.6
24
Not enough data
8.8
32
Not enough data
8.9
25
Generative AI
Not enough data
Feature Not Available
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Feature Not Available
Not enough data
Mobile Functionality
9.0
66
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
Not enough data
8.3
190
|
Verified
Not enough data
8.6
187
|
Verified
Not enough data
7.6
177
|
Verified
Not enough data
7.8
166
|
Verified
Not enough data
8.5
183
|
Verified
Not enough data
8.4
170
|
Verified
Not enough data
8.8
184
|
Verified
Not enough data
8.3
190
|
Verified
Not enough data
8.0
166
|
Verified
Not enough data
8.3
137
|
Verified
Not enough data
8.8
82
|
Verified
Not enough data
8.3
68
|
Verified
Not enough data
Targeting
8.9
193
|
Verified
Not enough data
8.9
182
|
Verified
Not enough data
8.7
187
|
Verified
Not enough data
8.4
181
|
Verified
Not enough data
Mobile
8.9
62
Not enough data
8.8
82
|
Verified
Not enough data
8.3
68
|
Verified
Not enough data
Platform
7.1
121
|
Verified
Not enough data
7.0
170
|
Verified
Not enough data
8.6
112
|
Verified
Not enough data
8.6
188
|
Verified
Not enough data
8.5
142
|
Verified
Not enough data
8.2
38
Not enough data
8.2
140
|
Verified
Not enough data
8.5
105
|
Verified
Not enough data
7.4
154
|
Verified
Not enough data
Platform Interoperability
Feature Not Available
Not enough data
Video Functionality
8.7
65
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
Not enough data
8.3
190
|
Verified
Not enough data
8.6
187
|
Verified
Not enough data
7.6
177
|
Verified
Not enough data
7.8
166
|
Verified
Not enough data
8.5
183
|
Verified
Not enough data
8.4
170
|
Verified
Not enough data
8.8
184
|
Verified
Not enough data
8.3
190
|
Verified
Not enough data
8.0
166
|
Verified
Not enough data
8.3
137
|
Verified
Not enough data
8.8
82
|
Verified
Not enough data
8.3
68
|
Verified
Not enough data
Targeting
8.9
193
|
Verified
Not enough data
8.9
182
|
Verified
Not enough data
8.7
187
|
Verified
Not enough data
8.4
181
|
Verified
Not enough data
Platform
7.1
121
|
Verified
Not enough data
7.0
170
|
Verified
Not enough data
8.6
112
|
Verified
Not enough data
8.6
188
|
Verified
Not enough data
8.5
142
|
Verified
Not enough data
8.2
38
Not enough data
8.2
140
|
Verified
Not enough data
8.5
105
|
Verified
Not enough data
7.4
154
|
Verified
Not enough data
Lead Monitoring
Not enough data
9.0
23
|
Verified
Not enough data
9.0
25
|
Verified
Not enough data
8.9
22
|
Verified
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
9.5
23
|
Verified
Not enough data
9.6
27
|
Verified
Not enough data
8.8
18
|
Verified
Not enough data
8.9
20
|
Verified
Analytics
Not enough data
9.5
18
|
Verified
Not enough data
9.1
19
|
Verified
Customization
Not enough data
9.5
20
|
Verified
Not enough data
9.5
24
|
Verified
Not enough data
9.6
26
|
Verified
Not enough data
9.3
25
|
Verified
Platform Basics
9.0
20
Not enough data
8.8
20
Not enough data
8.9
21
Not enough data
8.8
20
Not enough data
Platform Reporting
8.7
21
Not enough data
8.3
21
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Computing
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
8.1
6
Experimental Design
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
8.7
5
Not enough data
Feature Not Available
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
8.5
28
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
Not enough data
8.3
190
|
Verified
Not enough data
8.6
187
|
Verified
Not enough data
7.6
177
|
Verified
Not enough data
7.8
166
|
Verified
Not enough data
8.5
183
|
Verified
Not enough data
8.4
170
|
Verified
Not enough data
8.8
184
|
Verified
Not enough data
8.3
190
|
Verified
Not enough data
8.0
166
|
Verified
Not enough data
8.3
137
|
Verified
Not enough data
8.8
82
|
Verified
Not enough data
8.3
68
|
Verified
Not enough data
Targeting
8.9
193
|
Verified
Not enough data
8.9
182
|
Verified
Not enough data
8.7
187
|
Verified
Not enough data
8.4
181
|
Verified
Not enough data
Demand Side Platforms
7.8
135
|
Verified
Not enough data
7.0
156
|
Verified
Not enough data
8.6
159
|
Verified
Not enough data
Platform
7.1
121
|
Verified
Not enough data
7.0
170
|
Verified
Not enough data
8.6
112
|
Verified
Not enough data
8.6
188
|
Verified
Not enough data
8.5
142
|
Verified
Not enough data
8.2
38
Not enough data
8.2
140
|
Verified
Not enough data
8.5
105
|
Verified
Not enough data
7.4
154
|
Verified
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Basis and OptiMonk share no categories
Unique Categories
Basis is categorized as Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, Display Advertising, and Digital Audio Advertising
OptiMonk is categorized as Pop-Up Builder, Retargeting, Lead Capture, A/B Testing, Personalization Engines, and E-Commerce Personalization
Reviews
Reviewers' Company Size
Basis
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OptiMonk
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
60.7%
Newspapers
4.2%
Political Organization
3.4%
Online Media
2.3%
Information Technology and Services
2.3%
Other
27.1%
Marketing and Advertising
13.7%
Retail
10.5%
Health, Wellness and Fitness
7.2%
Consumer Goods
6.5%
Information Technology and Services
4.6%
Other
57.5%
Alternatives
Discussions
What is implementation and ongoing services like at Centro?
1 Comment
MK
Basis is fantastic with implementation and ongoing support. From day 1, their clients are set up with a Customer Success Manager. And when they say success,...Read more
How does Basis Compare?
1 Comment
ES
Hi Seth,
Not sure if this is still of interest to you or not, but we (www.NerdVision.co) are currently running programmatic as white label solution for...Read more
Basis has no more discussions with answers
What’s required to use OptiMonk?
1 Comment
Official Response from OptiMonk
OptiMonk is compatible with any kind of sites, you will only need to insert a short Javascript to the source code of your site. For Shopify, Shopify Plus,...Read more
How does the Free plan work?
1 Comment
Official Response from OptiMonk
With the Free plan you are going to have an OptiMonk account in which you can manage all your campaigns. Pro features and A/B testing are not available in...Read more
What if I reach my monthly quota of unique visitors?
1 Comment
Official Response from OptiMonk
First of all, we’ll send you a notification via e-mail when you reach 80% of your limit, so you’ll be noticed in time (we’ll send you another one when you...Read more
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