Compare Attentive and SAP Engagement Cloud (formerly SAP Emarsys) 
At a Glance
Market Segments
Small-Business (59.6% of reviews)
Mid-Market (54.1% of reviews)
Entry-Level Pricing
No pricing available
$
Attentive
Star Rating
(1,276)4.5 out of 5
Market Segments
Small-Business (59.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AttentiveSAP Engagement Cloud (formerly SAP Emarsys)
Star Rating
(584)4.3 out of 5
Market Segments
Mid-Market (54.1% of reviews)
Pros & Cons
Entry-Level Pricing
$
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Attentive excels in user experience, with many users praising its intuitive interface and ease of management. One user highlighted how easy it is to view campaign performance, making it a reliable choice for SMS campaigns and journeys.
- Users say that SAP Engagement Cloud (formerly SAP Emarsys) offers robust features for personalization and automation, particularly in email marketing. Reviewers appreciate its ability to automate customer journeys using real-time data and AI insights, which enhances campaign effectiveness.
- According to verified reviews, Attentive's customer support is a standout feature, with users mentioning the white glove service provided. This level of support helps users navigate journey performance and segment management, contributing to a smoother overall experience.
- Reviewers mention that while SAP Engagement Cloud is effective for email campaigns, it sometimes faces challenges in ease of setup. Users have noted that the platform can be complex to configure initially, which may require additional time and effort during onboarding.
- G2 reviewers highlight that Attentive has a strong focus on SMS marketing, achieving high satisfaction ratings in this area. Users appreciate the streamlined workflow for sending SMS campaigns, which enhances their marketing efforts and engagement with customers.
- Users report that SAP Engagement Cloud shines in its campaign automation capabilities, particularly for push notifications and abandoned cart messages. This functionality helps businesses effectively reach their audience and drive conversions, showcasing its strength in multi-channel marketing.
Pricing
Entry-Level Pricing
Attentive
No pricing availableSAP Engagement Cloud (formerly SAP Emarsys)
ESSENTIAL
$
Achieve your most essential objectives through marketing personalization and automation.
Free Trial
Attentive
Free Trial is available
SAP Engagement Cloud (formerly SAP Emarsys)
No trial information availableRatings
Meets Requirements
8.8
1,054
8.3
404
Ease of Use
9.1
1,063
8.2
409
Ease of Setup
8.8
789
7.1
215
Ease of Admin
8.9
415
8.2
172
Quality of Support
9.2
1,045
8.4
398
Has the product been a good partner in doing business?
9.2
420
8.5
173
Product Direction (% positive)
9.0
1,004
8.9
377
Features by Category
Email Marketing
7.2
70
8.7
264
|
Verified
7.9
66
8.7
248
|
Verified
7.5
60
8.5
258
|
Verified
7.7
59
8.3
233
|
Verified
Online Marketing
7.6
63
7.0
158
|
Verified
7.5
61
8.0
191
|
Verified
8.3
69
8.1
218
|
Verified
8.1
61
8.0
215
|
Verified
7.6
55
7.8
158
Lead Management
8.1
53
7.9
174
|
Verified
7.7
51
7.8
192
|
Verified
7.8
77
8.5
242
|
Verified
7.1
46
7.8
161
|
Verified
7.3
48
8.0
158
|
Verified
7.4
49
8.2
183
|
Verified
7.3
48
7.8
146
|
Verified
7.2
52
8.2
144
|
Verified
Campaign Management
7.9
61
8.2
182
|
Verified
7.3
45
7.8
122
7.4
48
7.6
113
|
Verified
6.9
48
7.0
84
Social
6.6
44
7.3
93
6.7
45
7.5
103
|
Verified
6.7
45
7.4
101
|
Verified
6.6
43
7.4
93
|
Verified
6.6
44
7.5
104
|
Verified
Reporting & Analytics
7.6
77
8.0
237
|
Verified
7.7
46
7.8
176
|
Verified
7.9
52
7.6
165
|
Verified
7.7
46
7.4
173
|
Verified
6.8
44
7.4
109
Platform
7.7
68
7.5
153
|
Verified
8.1
71
8.1
135
|
Verified
8.5
61
8.5
152
|
Verified
7.9
57
7.9
106
|
Verified
7.2
56
6.8
107
|
Verified
9.0
70
8.5
137
|
Verified
7.6
55
7.6
103
|
Verified
Agentic AI - Marketing Automation
6.7
40
6.5
29
6.9
42
6.1
28
7.0
44
6.4
30
7.0
42
6.4
29
7.2
46
6.6
29
7.0
42
6.7
29
Integration
7.7
67
7.8
158
|
Verified
7.8
67
7.6
151
|
Verified
7.5
65
7.4
117
|
Verified
Metrics
Not enough data
7.8
35
Not enough data
8.1
38
Not enough data
8.0
30
Not enough data
8.0
34
Not enough data
8.1
33
Not enough data
8.3
35
Not enough data
7.8
33
Not enough data
8.3
36
Not enough data
8.0
33
Reporting
Not enough data
8.0
40
Not enough data
8.1
37
Not enough data
7.8
35
Not enough data
8.6
39
Not enough data
8.1
37
Not enough data
7.9
32
Not enough data
7.7
37
Other
Not enough data
8.2
35
Not enough data
8.0
32
Not enough data
8.0
29
Not enough data
8.4
36
Not enough data
8.2
31
Not enough data
8.4
31
Not enough data
7.7
34
Agentic AI - Digital Analytics
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
7.3
8
Not enough data
7.1
8
Administration
Not enough data
7.1
38
Not enough data
7.5
36
Not enough data
8.3
40
Not enough data
8.5
40
Administration
Not enough data
8.2
82
Not enough data
7.9
75
Not enough data
7.8
75
Not enough data
8.6
85
Not enough data
7.1
58
Not enough data
7.8
65
Integrations
Not enough data
7.8
48
Not enough data
7.8
58
Not enough data
8.0
58
Not enough data
7.7
58
Platform
Not enough data
8.1
55
Not enough data
7.9
54
Not enough data
8.3
49
Not enough data
7.8
64
Not enough data
8.2
59
Not enough data
8.4
73
Not enough data
8.0
55
Not enough data
8.4
70
Diagnosis
Not enough data
6.9
61
Not enough data
7.3
66
Not enough data
7.8
72
Not enough data
7.4
65
Tracking
Not enough data
7.3
70
Not enough data
7.1
61
Not enough data
8.2
86
Not enough data
8.0
80
Not enough data
7.3
59
Reporting
Not enough data
8.2
93
Not enough data
7.6
80
Not enough data
7.6
72
Not enough data
7.6
77
Agentic AI - Email Deliverability
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
7.2
18
Not enough data
6.3
18
Not enough data
7.2
18
Analytics
Not enough data
8.8
8
Not enough data
8.8
8
Not enough data
9.0
8
Not enough data
8.9
9
Not enough data
8.1
8
Not enough data
9.1
9
Content Management
Not enough data
9.2
10
Not enough data
8.5
9
Not enough data
Feature Not Available
Design & Development
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
8.2
10
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
6.5
9
Not enough data
6.5
8
Not enough data
7.5
10
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
7.7
11
Not enough data
8.0
10
Not enough data
8.2
11
Not enough data
7.6
11
Visitor Behavior
Not enough data
8.5
94
|
Verified
Not enough data
8.8
101
|
Verified
Not enough data
8.2
79
|
Verified
Templates
Not enough data
8.0
96
|
Verified
Not enough data
8.6
98
|
Verified
Not enough data
8.5
95
|
Verified
Personalization
Not enough data
8.6
104
|
Verified
Not enough data
8.4
93
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.4
69
|
Verified
Not enough data
8.7
86
|
Verified
Not enough data
8.6
100
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.7
92
|
Verified
Multichannel
Not enough data
8.3
86
|
Verified
Not enough data
8.9
117
|
Verified
Not enough data
8.4
89
|
Verified
Administration
Not enough data
8.7
105
|
Verified
Not enough data
8.5
111
|
Verified
Not enough data
8.5
102
|
Verified
Not enough data
8.2
90
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
5.2
8
Not enough data
5.4
8
Campaigns
Not enough data
7.7
24
Not enough data
8.3
26
Not enough data
7.9
24
Not enough data
8.3
27
Not enough data
8.0
24
Analytics
Not enough data
7.6
24
Not enough data
7.3
24
Optimization
Not enough data
7.6
24
Not enough data
8.2
25
Not enough data
7.0
22
Not enough data
7.4
23
Agentic AI - Push Notification
Not enough data
6.5
13
Not enough data
6.4
13
Not enough data
6.4
13
Segmentation
Not enough data
8.8
20
Not enough data
8.9
19
Targeting
Not enough data
8.7
19
Not enough data
8.3
17
Triggered Content
Not enough data
8.1
15
Not enough data
8.9
21
Not enough data
8.9
19
Personalized Content
Not enough data
8.4
20
Not enough data
9.0
15
Not enough data
8.6
17
Agentic AI - Personalization Engines
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
8.1
6
Text Messaging
9.2
776
8.3
23
7.8
719
7.4
18
9.2
777
8.5
24
8.2
742
7.7
17
9.0
779
8.0
20
8.6
753
7.1
18
8.4
755
8.3
23
8.3
688
7.9
19
SMS Platform
8.1
769
7.8
23
8.6
762
8.6
23
7.8
619
7.4
17
6.6
537
6.9
15
8.0
663
7.1
16
8.2
688
8.2
19
Agentic AI - SMS Marketing
6.9
355
5.4
9
7.1
353
5.4
9
7.1
355
6.1
9
7.0
352
5.6
9
7.0
344
5.2
9
7.1
346
5.6
9
Platform Basics
Not enough data
8.6
50
Not enough data
8.6
48
Platform Data
Not enough data
8.1
45
Not enough data
8.0
47
Not enough data
8.4
51
Not enough data
7.9
44
Platform Additional Functionality
Not enough data
7.8
44
Not enough data
8.1
42
Not enough data
7.9
40
Agentic AI - Customer Journey Analytics
Not enough data
8.0
10
Not enough data
8.3
10
Not enough data
8.0
10
Not enough data
8.3
9
Loyalty Experience
Not enough data
8.4
15
Not enough data
8.6
15
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
7.4
12
Not enough data
7.8
13
Loyalty Platform
Not enough data
8.7
15
Not enough data
8.7
18
Not enough data
8.3
15
Not enough data
8.5
16
Not enough data
8.8
18
Agentic AI - Loyalty Management
Not enough data
6.9
6
Not enough data
7.2
6
Not enough data
7.3
5
Not enough data
6.9
6
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
8.0
344
8.0
43
8.5
393
|
Verified
8.3
68
|
Verified
7.7
299
7.7
38
7.7
335
8.1
54
Campaigns
7.8
320
7.9
42
|
Verified
8.1
312
8.4
46
|
Verified
8.8
379
|
Verified
8.4
39
|
Verified
8.2
350
7.8
32
7.4
282
9.1
64
8.3
377
8.8
62
Engagement
8.6
371
8.1
52
Platform
8.7
370
8.4
59
8.2
344
|
Verified
8.1
28
|
Verified
8.0
293
8.3
43
Agentic AI - Mobile Marketing
6.8
144
6.3
8
6.7
141
6.0
8
6.8
141
5.4
9
6.8
140
6.0
8
6.9
141
6.4
7
7.0
141
7.4
7
Marketing Operations
Not enough data
8.0
70
|
Verified
Not enough data
8.5
83
|
Verified
Not enough data
8.3
80
|
Verified
Not enough data
8.8
81
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
94
|
Verified
Not enough data
8.4
101
|
Verified
Not enough data
8.1
74
|
Verified
Not enough data
8.0
75
|
Verified
Not enough data
8.4
72
|
Verified
Not enough data
8.1
73
Agentic AI - Marketing Analytics
Not enough data
7.2
16
Not enough data
7.5
16
Not enough data
7.3
16
Categories
Categories
Shared Categories
Attentive and SAP Engagement Cloud (formerly SAP Emarsys) are categorized as Mobile Marketing, SMS Marketing, and Marketing Automation
Unique Categories
Attentive is categorized as RCS Business Messaging
SAP Engagement Cloud (formerly SAP Emarsys) is categorized as Personalization Engines, Push Notification, E-Commerce Personalization, Location-Based Marketing, Digital Experience Platforms (DXP), Email Deliverability, Customer Journey Analytics, Loyalty Management, Marketing Analytics, Transactional Email, and Digital Analytics
Reviews
Reviewers' Company Size
Attentive
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SAP Engagement Cloud (formerly SAP Emarsys)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
23.3%
Apparel & Fashion
16.2%
Consumer Goods
11.8%
Marketing and Advertising
8.6%
Health, Wellness and Fitness
8.0%
Other
32.2%
Retail
28.1%
Apparel & Fashion
10.5%
Consumer Goods
5.3%
Marketing and Advertising
4.7%
Sporting Goods
3.9%
Other
47.4%
Discussions
What is the best way to reduce subscribers opting out of text messages
6 Comments
JT
Relevant and segmented messages. Limit the number of 'site wide' offers - communicate based on the customer persona or past site/purchase behavior.Read more
Will there be full email options for Attentive soon?
3 Comments
Official Response from Attentive
Hi Live Fabulously team, we've flagged this question to your CSM and they'll be reaching out directly to you. Thanks!Read more
Conversion rate has slowed in Q1, any tips or advice?
1 Comment
Official Response from Attentive
Hi Ceata, there are a few strategies that can optimize CVR. It's best if your CSM gives recommendations more specific to your business, so we'll have them...Read more
Can I add other templates if I don't want to use html?
2 Comments
WY
Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a...Read more
Why don't they have support for training in Spanish?
1 Comment
Official Response from SAP Engagement Cloud (formerly SAP Emarsys)
Hello Mateo!
We appreciate your question. Although we indeed do not have the same availability of documentation in Spanish as for other languages, this is...Read more
how much turnvoer my company need before emarsys is worth.
1 Comment
PD
Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover.Read more
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