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Compare Attentive and SAP Emarsys 
At a Glance
Market Segments
Small-Business (60.0% of reviews)
Mid-Market (54.5% of reviews)
Entry-Level Pricing
No pricing available
$
Attentive
Star Rating
(1,075)4.6 out of 5
Market Segments
Small-Business (60.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AttentiveSAP Emarsys
Star Rating
(544)4.3 out of 5
Market Segments
Mid-Market (54.5% of reviews)
Pros & Cons
Entry-Level Pricing
$
Browse all 3 pricing plansAttentive vs SAP Emarsys
When assessing the two solutions, reviewers found Attentive easier to use, set up, and administer. Reviewers also preferred doing business with Attentive overall.
- Reviewers felt that Attentive meets the needs of their business better than SAP Emarsys.
- When comparing quality of ongoing product support, reviewers felt that Attentive is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Attentive over SAP Emarsys.
Pricing
Entry-Level Pricing
Attentive
No pricing availableSAP Emarsys
ESSENTIAL
$
Achieve your most essential objectives through marketing personalization and automation.
Free Trial
Attentive
Free Trial is available
SAP Emarsys
No trial information availableRatings
Meets Requirements
8.9
945
8.3
402
Ease of Use
9.1
954
8.2
407
Ease of Setup
8.8
690
7.1
214
Ease of Admin
8.9
393
8.2
172
Quality of Support
9.3
938
8.4
397
Has the product been a good partner in doing business?
9.2
398
8.5
173
Product Direction (% positive)
9.1
905
8.9
375
Features by Category
Email Marketing
7.3
54
8.7
263
|
Verified
7.6
51
8.7
247
|
Verified
7.3
52
8.5
258
|
Verified
7.4
51
8.3
232
|
Verified
Online Marketing
7.4
56
7.0
158
|
Verified
7.7
55
8.0
191
|
Verified
8.2
56
8.1
218
|
Verified
8.3
55
8.0
215
|
Verified
7.7
51
7.8
158
Lead Management
8.0
49
7.9
174
|
Verified
7.8
49
7.8
192
|
Verified
7.8
47
8.5
240
|
Verified
7.0
45
7.8
161
|
Verified
7.1
46
8.0
158
|
Verified
7.3
47
8.2
183
|
Verified
7.2
46
7.8
146
|
Verified
7.2
47
8.2
144
|
Verified
Campaign Management
7.6
46
8.2
181
|
Verified
7.2
44
7.8
122
7.2
44
7.6
113
|
Verified
6.9
45
7.0
84
Social
6.5
43
7.3
93
6.5
43
7.5
103
|
Verified
6.6
43
7.4
101
|
Verified
6.5
42
7.4
93
|
Verified
6.5
43
7.5
104
|
Verified
Reporting & Analytics
7.7
47
8.0
236
|
Verified
7.7
45
7.8
176
|
Verified
7.8
46
7.6
165
|
Verified
7.7
45
7.4
173
|
Verified
6.7
43
7.4
109
Platform
7.5
56
7.5
153
|
Verified
7.8
56
8.1
135
|
Verified
8.5
56
8.5
152
|
Verified
7.8
55
7.9
106
|
Verified
7.2
55
6.8
107
|
Verified
9.0
56
8.5
137
|
Verified
7.6
55
7.6
103
|
Verified
Agentic AI - Marketing Automation
6.6
39
6.5
29
6.9
41
6.1
28
6.9
40
6.4
30
6.9
41
6.4
29
6.9
41
6.6
29
6.9
40
6.7
29
Integration
7.9
56
7.8
158
|
Verified
7.8
57
7.6
151
|
Verified
7.5
56
7.4
117
|
Verified
Metrics
Not enough data
7.8
35
Not enough data
8.1
38
Not enough data
8.0
30
Not enough data
8.0
34
Not enough data
8.1
33
Not enough data
8.3
35
Not enough data
7.8
33
Not enough data
8.3
36
Not enough data
8.0
33
Reporting
Not enough data
8.0
40
Not enough data
8.1
37
Not enough data
7.8
35
Not enough data
8.6
39
Not enough data
8.1
37
Not enough data
7.9
32
Not enough data
7.8
36
Other
Not enough data
8.2
35
Not enough data
8.0
32
Not enough data
8.0
29
Not enough data
8.4
36
Not enough data
8.2
31
Not enough data
8.4
31
Not enough data
7.7
34
Agentic AI - Digital Analytics
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
7.3
8
Not enough data
7.1
8
Administration
Not enough data
7.1
38
Not enough data
7.5
36
Not enough data
8.3
40
Not enough data
8.5
40
Administration
Not enough data
8.2
82
Not enough data
7.9
75
Not enough data
7.8
75
Not enough data
8.6
85
Not enough data
7.1
58
Not enough data
7.8
65
Integrations
Not enough data
7.8
48
Not enough data
7.8
58
Not enough data
8.0
58
Not enough data
7.7
58
Platform
Not enough data
8.1
55
Not enough data
7.9
54
Not enough data
8.3
49
Not enough data
7.8
64
Not enough data
8.2
59
Not enough data
8.4
73
Not enough data
8.0
55
Not enough data
8.4
70
Diagnosis
Not enough data
6.9
61
Not enough data
7.3
66
Not enough data
7.8
72
Not enough data
7.4
65
Tracking
Not enough data
7.3
70
Not enough data
7.1
61
Not enough data
8.2
86
Not enough data
8.0
80
Not enough data
7.3
59
Reporting
Not enough data
8.2
93
Not enough data
7.6
80
Not enough data
7.6
72
Not enough data
7.6
77
Agentic AI - Email Deliverability
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
7.2
18
Not enough data
6.3
18
Not enough data
7.2
18
Analytics
Not enough data
8.8
8
Not enough data
8.8
8
Not enough data
9.0
8
Not enough data
8.9
9
Not enough data
8.1
8
Not enough data
9.1
9
Content Management
Not enough data
9.2
10
Not enough data
8.5
9
Not enough data
Feature Not Available
Design & Development
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
8.2
10
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
6.5
9
Not enough data
6.5
8
Not enough data
7.5
10
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
7.7
11
Not enough data
8.0
10
Not enough data
8.2
11
Not enough data
7.6
11
Visitor Behavior
Not enough data
8.5
94
|
Verified
Not enough data
8.8
101
|
Verified
Not enough data
8.2
79
|
Verified
Templates
Not enough data
8.0
96
|
Verified
Not enough data
8.6
98
|
Verified
Not enough data
8.5
95
|
Verified
Personalization
Not enough data
8.6
104
|
Verified
Not enough data
8.4
93
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.4
69
|
Verified
Not enough data
8.7
86
|
Verified
Not enough data
8.6
100
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.7
92
|
Verified
Multichannel
Not enough data
8.3
86
|
Verified
Not enough data
8.9
117
|
Verified
Not enough data
8.4
89
|
Verified
Administration
Not enough data
8.7
105
|
Verified
Not enough data
8.5
111
|
Verified
Not enough data
8.5
102
|
Verified
Not enough data
8.2
90
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
5.2
8
Not enough data
5.4
8
Campaigns
Not enough data
7.7
24
Not enough data
8.3
26
Not enough data
7.9
24
Not enough data
8.3
27
Not enough data
8.0
24
Analytics
Not enough data
7.6
24
Not enough data
7.3
24
Optimization
Not enough data
7.6
24
Not enough data
8.2
25
Not enough data
7.0
22
Not enough data
7.4
23
Agentic AI - Push Notification
Not enough data
6.5
13
Not enough data
6.4
13
Not enough data
6.4
13
Segmentation
Not enough data
8.8
20
Not enough data
8.9
19
Targeting
Not enough data
8.7
18
Not enough data
8.3
17
Triggered Content
Not enough data
8.1
15
Not enough data
8.9
20
Not enough data
8.9
19
Personalized Content
Not enough data
8.3
19
Not enough data
9.0
15
Not enough data
8.6
17
Agentic AI - Personalization Engines
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
8.1
6
Text Messaging
9.2
766
8.3
23
7.8
713
7.4
18
9.2
769
8.5
24
8.2
736
7.7
17
9.0
773
8.0
20
8.6
748
7.1
18
8.4
750
8.3
23
8.3
684
7.9
19
SMS Platform
8.1
762
7.8
23
8.6
758
8.6
23
7.8
618
7.4
17
6.5
536
6.9
15
8.0
661
7.1
16
8.2
685
8.2
19
Agentic AI - SMS Marketing
6.9
354
5.4
9
7.1
352
5.4
9
7.1
354
6.1
9
7.0
351
5.6
9
7.0
343
5.2
9
7.1
345
5.6
9
Platform Basics
Not enough data
8.6
50
Not enough data
8.6
48
Platform Data
Not enough data
8.1
45
Not enough data
8.0
47
Not enough data
8.4
51
Not enough data
7.9
44
Platform Additional Functionality
Not enough data
7.8
44
Not enough data
8.1
42
Not enough data
7.9
40
Agentic AI - Customer Journey Analytics
Not enough data
8.0
10
Not enough data
8.3
10
Not enough data
8.0
10
Not enough data
8.3
9
Loyalty Experience
Not enough data
8.4
15
Not enough data
8.6
15
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
7.4
12
Not enough data
7.8
13
Loyalty Platform
Not enough data
8.7
15
Not enough data
8.7
18
Not enough data
8.3
15
Not enough data
8.5
16
Not enough data
8.8
18
Agentic AI - Loyalty Management
Not enough data
6.9
6
Not enough data
7.2
6
Not enough data
7.3
5
Not enough data
6.9
6
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
8.0
343
8.0
43
8.5
390
|
Verified
8.3
68
|
Verified
7.7
298
7.7
38
7.7
334
8.1
54
Campaigns
7.8
320
7.9
42
|
Verified
8.1
312
8.4
46
|
Verified
8.8
375
|
Verified
8.4
39
|
Verified
8.1
348
7.8
32
7.4
279
9.1
64
8.3
374
8.8
62
Engagement
8.5
369
8.1
52
Platform
8.7
369
8.4
59
8.3
342
|
Verified
8.1
28
|
Verified
8.0
293
8.3
43
Agentic AI - Mobile Marketing
6.8
143
6.3
8
6.7
140
6.0
8
6.8
140
5.4
9
6.8
139
6.0
8
6.8
139
6.4
7
7.0
140
7.4
7
Marketing Operations
Not enough data
8.0
70
|
Verified
Not enough data
8.5
83
|
Verified
Not enough data
8.3
80
|
Verified
Not enough data
8.8
81
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
94
|
Verified
Not enough data
8.4
101
|
Verified
Not enough data
8.1
74
|
Verified
Not enough data
8.0
75
|
Verified
Not enough data
8.4
72
|
Verified
Not enough data
8.1
73
Agentic AI - Marketing Analytics
Not enough data
7.2
16
Not enough data
7.5
16
Not enough data
7.3
16
Categories
Categories
Shared Categories
Attentive and SAP Emarsys are categorized as Mobile Marketing, SMS Marketing, and Marketing Automation
Unique Categories
Attentive is categorized as RCS Business Messaging
Reviews
Reviewers' Company Size
Attentive
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SAP Emarsys
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
22.7%
Apparel & Fashion
16.6%
Consumer Goods
11.8%
Marketing and Advertising
8.4%
Health, Wellness and Fitness
8.0%
Other
32.4%
Retail
28.2%
Apparel & Fashion
10.5%
Consumer Goods
5.4%
Marketing and Advertising
4.7%
Sporting Goods
3.9%
Other
47.2%
Discussions
What is the best way to reduce subscribers opting out of text messages
6 Comments
JT
Relevant and segmented messages. Limit the number of 'site wide' offers - communicate based on the customer persona or past site/purchase behavior.Read more
Will there be full email options for Attentive soon?
3 Comments
Official Response from Attentive
Hi Live Fabulously team, we've flagged this question to your CSM and they'll be reaching out directly to you. Thanks!Read more
Conversion rate has slowed in Q1, any tips or advice?
1 Comment
Official Response from Attentive
Hi Ceata, there are a few strategies that can optimize CVR. It's best if your CSM gives recommendations more specific to your business, so we'll have them...Read more
Can I add other templates if I don't want to use html?
2 Comments
WY
Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a...Read more
Why don't they have support for training in Spanish?
1 Comment
Official Response from SAP Emarsys
Hello Mateo!
We appreciate your question. Although we indeed do not have the same availability of documentation in Spanish as for other languages, this is...Read more
how much turnvoer my company need before emarsys is worth.
1 Comment
PD
Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover.Read more
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