# Attentive vs SAP Engagement Cloud (formerly SAP Emarsys) Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Attentive excels in user experience, with a higher ease of use rating. Users appreciate its intuitive layout and the way it guides them through each step, making it easier to create automated SMS campaigns and connect with customers effectively.
- **According to verified reviews** , SAP Engagement Cloud is praised for its powerful customer segmentation and the ability to automate personalized customer journeys across multiple channels. Users find its drag-and-drop system for campaign setup to be dynamic and user-friendly.
- **Users say** that Attentive's analytics and dashboards are particularly helpful, allowing for the creation of targeted messaging campaigns like checkout reminders and back-in-stock alerts. This feature has been noted to significantly boost sales for many users.
- **Reviewers mention** that while SAP Engagement Cloud offers a robust email marketing solution, it sometimes struggles with configuration challenges, which can hinder the overall user experience. However, its intuitive navigation helps users easily correct mistakes during campaign setup.
- **G2 reviewers highlight** that Attentive provides excellent support, with users noting that their customer success managers are proactive in checking in and assisting with any issues. This level of support contributes to a smoother experience for users.
- **According to recent feedback** , SAP Engagement Cloud is recognized for its effective email campaign management, with users appreciating its ability to manage email deliverability and automate responses. However, it faces challenges in SMS marketing compared to Attentive, which has a much higher satisfaction score in that area.



| | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 1,450 | 637 | 
| **Largest Market Segment** | Small-Business (59.4% of reviews) | Mid-Market (53.2% of reviews) | 
| **Entry Level Price** | No pricing available | $ | 

---
## Top Pros & Cons

### Attentive

Pros:
- Ease of Use (479 reviews)
- Customer Support (409 reviews)

Cons:
- Expensive (116 reviews)
- Reporting Issues (115 reviews)

### SAP Engagement Cloud (formerly SAP Emarsys)

Pros:
- Ease of Use (82 reviews)
- Automation (61 reviews)

Cons:
- Missing Features (43 reviews)
- Learning Curve (42 reviews)

---
## Ratings Comparison
| Rating | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
  | **Meets Requirements** | 8.8 (1105 reviews) | 8.3 (406 reviews) | 
  | **Ease of Use** | 9.0 (1113 reviews) | 8.2 (413 reviews) | 
  | **Ease of Setup** | 8.7 (831 reviews) | 7.2 (219 reviews) | 
  | **Ease of Admin** | 8.9 (417 reviews) | 8.2 (172 reviews) | 
  | **Quality of Support** | 9.2 (1093 reviews) | 8.4 (400 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.2 (422 reviews) | 8.5 (173 reviews) | 
  | **Product Direction (% positive)** | 9.0 (1047 reviews) | 8.9 (381 reviews) | 

---
## Pricing

### Attentive

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### SAP Engagement Cloud (formerly SAP Emarsys)

#### Entry-Level Pricing

Plan: ESSENTIAL

Price: $

Description: Achieve your most essential objectives through marketing personalization and automation.


[Browse all 3 editions](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Attentive** | 7.5/10 | 200 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.7/10 | 297 |

#### Email Marketing

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Building and Personalizing Emails** | 7.5 (82 reviews) | 8.7 (264 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.1 (73 reviews) | 8.7 (249 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 7.5 (60 reviews) | 8.5 (258 reviews) ✓ Verified | 
| **Automated Email Responses** | 7.7 (61 reviews) | 8.3 (234 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Landing Pages and Forms** | 7.7 (67 reviews) | 7.0 (158 reviews) ✓ Verified | 
| **Dynamic Content** | 7.6 (62 reviews) | 8.0 (191 reviews) ✓ Verified | 
| **A/B Testing** | 8.4 (71 reviews) | 8.1 (218 reviews) ✓ Verified | 
| **Mobile Optimized** | 8.1 (63 reviews) | 8.0 (215 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 7.6 (55 reviews) | 7.8 (158 reviews) | 

#### Lead Management

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Marketing Lead Database** | 8.1 (55 reviews) | 7.9 (174 reviews) ✓ Verified | 
| **Data Quality Management** | 7.7 (51 reviews) | 7.8 (192 reviews) ✓ Verified | 
| **Segmentation** | 7.9 (88 reviews) | 8.5 (243 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 7.1 (46 reviews) | 7.8 (161 reviews) ✓ Verified | 
| **Lead Nurturing** | 7.3 (49 reviews) | 8.0 (159 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 7.5 (50 reviews) | 8.2 (183 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 7.3 (49 reviews) | 7.8 (146 reviews) ✓ Verified | 
| **CRM Lead Integration** | 7.3 (54 reviews) | 8.2 (144 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Program Management** | 7.9 (65 reviews) | 8.2 (182 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 7.3 (45 reviews) | 7.8 (122 reviews) | 
| **Calendaring** | 7.4 (49 reviews) | 7.6 (113 reviews) ✓ Verified | 
| **Budgeting** | 7.0 (49 reviews) | 7.0 (84 reviews) | 

#### Social

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Social Listening** | 6.6 (44 reviews) | 7.3 (93 reviews) | 
| **Social Sharing** | 6.7 (45 reviews) | 7.5 (103 reviews) ✓ Verified | 
| **Social Campaigns** | 6.7 (45 reviews) | 7.4 (101 reviews) ✓ Verified | 
| **Social Media Engagement** | 6.6 (43 reviews) | 7.4 (93 reviews) ✓ Verified | 
| **Social Media Advertising** | 6.6 (44 reviews) | 7.5 (104 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Basic Reporting** | 7.6 (87 reviews) | 8.0 (238 reviews) ✓ Verified | 
| **Web Analytics** | 7.7 (46 reviews) | 7.8 (176 reviews) ✓ Verified | 
| **ROI Analytics** | 7.9 (53 reviews) | 7.6 (165 reviews) ✓ Verified | 
| **Revenue Analytics** | 7.8 (49 reviews) | 7.4 (173 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 6.8 (44 reviews) | 7.4 (109 reviews) | 

#### Platform

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Customization ** | 7.8 (71 reviews) | 7.6 (154 reviews) ✓ Verified | 
| **Workflow Capability** | 8.1 (80 reviews) | 8.1 (136 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.5 (61 reviews) | 8.5 (152 reviews) ✓ Verified | 
| **Internationalization** | 7.9 (57 reviews) | 7.9 (106 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 7.3 (58 reviews) | 6.8 (107 reviews) ✓ Verified | 
| **Performance and Reliability** | 9.0 (76 reviews) | 8.5 (137 reviews) ✓ Verified | 
| **Output Document Generation** | 7.6 (55 reviews) | 7.6 (103 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (42 reviews) | 6.5 (29 reviews) | 
| **Multi-step Planning** | 6.9 (42 reviews) | 6.1 (28 reviews) | 
| **Cross-system Integration** | 7.1 (45 reviews) | 6.4 (30 reviews) | 
| **Adaptive Learning** | 7.0 (42 reviews) | 6.4 (29 reviews) | 
| **Proactive Assistance** | 7.3 (47 reviews) | 6.6 (29 reviews) | 
| **Decision Making** | 7.1 (44 reviews) | 6.7 (29 reviews) | 

#### Integration

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Data Import & Export Tools** | 7.7 (69 reviews) | 7.8 (159 reviews) ✓ Verified | 
| **Integration APIs** | 7.8 (71 reviews) | 7.6 (152 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.5 (72 reviews) | 7.4 (117 reviews) ✓ Verified | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Attentive** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.9/10 | 49 |

#### Metrics

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 7.8 (35 reviews) | 
| **Engagement** | Not enough data | 8.1 (38 reviews) | 
| **Entry and Exit Pages** | Not enough data | 8.0 (30 reviews) | 
| **Standard Event Tracking** | Not enough data | 8.0 (34 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.1 (33 reviews) | 
| **Retention** | Not enough data | 8.3 (35 reviews) | 
| **Return** | Not enough data | 7.8 (33 reviews) | 
| **Conversions** | Not enough data | 8.3 (36 reviews) | 
| **Funnels** | Not enough data | 8.0 (33 reviews) | 

#### Reporting

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.0 (40 reviews) | 
| **Trending** | Not enough data | 8.1 (37 reviews) | 
| **Retroactive Reporting** | Not enough data | 7.8 (35 reviews) | 
| **Segmentation** | Not enough data | 8.6 (39 reviews) | 
| **Mobile Reporting** | Not enough data | 8.1 (37 reviews) | 
| **Unification Across Devices** | Not enough data | 7.9 (32 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 7.7 (37 reviews) | 

#### Other

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **User Data** | Not enough data | 8.2 (35 reviews) | 
| **Site Search Reporting** | Not enough data | 8.0 (32 reviews) | 
| **Load Time Monitoring** | Not enough data | 8.0 (29 reviews) | 
| **Campaign Tracking** | Not enough data | 8.4 (36 reviews) | 
| **E-Commerce** | Not enough data | 8.2 (31 reviews) | 
| **Promotional Messages** | Not enough data | 8.4 (31 reviews) | 
| **Administration Alerts** | Not enough data | 7.7 (34 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.5 (8 reviews) | 
| **Cross-system Integration** | Not enough data | 7.1 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (8 reviews) | 
| **Decision Making** | Not enough data | 7.1 (8 reviews) | 

#### Administration

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **API / Integrations** | Not enough data | 7.1 (38 reviews) | 
| **QA Testing** | Not enough data | 7.5 (36 reviews) | 
| **Performance and Reliability** | Not enough data | 8.3 (40 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.5 (40 reviews) | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Attentive** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.1/10 | 100 |

#### Administration

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Template Creation** | Not enough data | 8.2 (82 reviews) | 
| **Preset Template Availability** | Not enough data | 7.9 (75 reviews) | 
| **Custom Unsubscribe** | Not enough data | 7.8 (75 reviews) | 
| **Email Segmentation** | Not enough data | 8.6 (85 reviews) | 
| **Detailed Server Logs** | Not enough data | 7.1 (58 reviews) | 
| **Notifications** | Not enough data | 7.8 (65 reviews) | 

#### Integrations

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Webhooks** | Not enough data | 7.8 (48 reviews) | 
| **Event Tracking API** | Not enough data | 7.8 (58 reviews) | 
| **Mail Send API** | Not enough data | 8.0 (58 reviews) | 
| **Spam Filter Testing** | Not enough data | 7.7 (58 reviews) | 

#### Platform

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Custom Tracking Domain** | Not enough data | 8.1 (55 reviews) | 
| **Multiple Domains** | Not enough data | 7.9 (54 reviews) | 
| **Dedicated IP** | Not enough data | 8.3 (49 reviews) | 
| **Documentation** | Not enough data | 7.8 (64 reviews) | 
| **Sender Reputation Management** | Not enough data | 8.2 (59 reviews) | 
| **Tracking & Reporting** | Not enough data | 8.4 (73 reviews) | 
| **Enterprise Scalability** | Not enough data | 8.0 (55 reviews) | 
| **Performance and Reliability** | Not enough data | 8.4 (70 reviews) | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **Attentive** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.5/10 | 106 |

#### Diagnosis

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **IP Address ** | Not enough data | 6.9 (61 reviews) | 
| **Domains** | Not enough data | 7.3 (66 reviews) | 
| **Content ** | Not enough data | 7.8 (72 reviews) | 
| **Policy Compliance** | Not enough data | 7.4 (65 reviews) | 

#### Tracking

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Processing Time** | Not enough data | 7.3 (70 reviews) | 
| **Placement ** | Not enough data | 7.1 (61 reviews) | 
| **Open Rate** | Not enough data | 8.2 (86 reviews) | 
| **Time to Open** | Not enough data | 8.0 (80 reviews) | 
| **Alerts** | Not enough data | 7.3 (59 reviews) | 

#### Reporting

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Campaign Performance** | Not enough data | 8.2 (93 reviews) | 
| **Domain Reputation** | Not enough data | 7.6 (80 reviews) | 
| **Brand Reputation** | Not enough data | 7.6 (72 reviews) | 
| **Blacklist and Whitelist** | Not enough data | 7.6 (77 reviews) | 

#### Agentic AI - Email Deliverability

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (18 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (18 reviews) | 
| **Adaptive Learning** | Not enough data | 7.2 (18 reviews) | 
| **Proactive Assistance** | Not enough data | 6.3 (18 reviews) | 
| **Decision Making** | Not enough data | 7.2 (18 reviews) | 

### Digital Experience Platforms (DXP)

| Product | Score | Reviews |
|---|---|---|
| **Attentive** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.8/10 | 12 |

#### Analytics

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Web Analytics** | Not enough data | 8.8 (8 reviews) | 
| **Campaign Tracking** | Not enough data | 8.8 (8 reviews) | 
| **Audience Insights** | Not enough data | 9.0 (8 reviews) | 
| **Reports & Dashboards** | Not enough data | 8.9 (9 reviews) | 
| **Personalization** | Not enough data | 8.1 (8 reviews) | 
| **Marketing Automation** | Not enough data | 9.1 (9 reviews) | 

#### Content Management

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | 9.2 (10 reviews) | 
| **Asset Management** | Not enough data | 8.5 (9 reviews) | 
| **Portals and Sites** | Not enough data | Feature Not Available | 

#### Design & Development

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **No-Code App Development** | Not enough data | 9.0 (8 reviews) | 
| **Low-Code App Development** | Not enough data | 9.0 (8 reviews) | 
| **Self-Service Capabilities** | Not enough data | 8.2 (10 reviews) | 

#### Agentic AI - Digital Experience Platforms

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Location-Based Marketing

| Product | Score | Reviews |
|---|---|---|
| **Attentive** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.3/10 | 16 |

#### Administration

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Integration** | Not enough data | 7.0 (10 reviews) | 
| **Geofencing** | Not enough data | 7.0 (10 reviews) | 
| **Wi-Fi Marketing** | Not enough data | 6.5 (9 reviews) | 
| **Beacons** | Not enough data | 6.5 (8 reviews) | 
| **IP Geolocation** | Not enough data | 7.5 (10 reviews) | 

#### Agentic AI - Location-Based Marketing Features

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

#### Marketing

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Geolocation** | Not enough data | 7.7 (11 reviews) | 
| **Campaign Automation** | Not enough data | 8.0 (10 reviews) | 
| **Analytics** | Not enough data | 8.2 (11 reviews) | 
| **Security Compliance** | Not enough data | 7.6 (11 reviews) | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **Attentive** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.2/10 | 142 |

#### Visitor Behavior

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Monitoring** | Not enough data | 8.5 (94 reviews) ✓ Verified | 
| **Targeting** | Not enough data | 8.8 (101 reviews) ✓ Verified | 
| **Guided Selling** | Not enough data | 8.2 (79 reviews) ✓ Verified | 

#### Templates

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Library** | Not enough data | 8.0 (96 reviews) ✓ Verified | 
| **Customization** | Not enough data | 8.6 (98 reviews) ✓ Verified | 
| **Optimization** | Not enough data | 8.5 (95 reviews) ✓ Verified | 

#### Personalization

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Recommendation** | Not enough data | 8.6 (104 reviews) ✓ Verified | 
| **Content** | Not enough data | 8.4 (93 reviews) ✓ Verified | 
| **Cart Abandonment** | Not enough data | 8.5 (96 reviews) ✓ Verified | 
| **Search** | Not enough data | 8.4 (69 reviews) ✓ Verified | 
| **Personalization Engine** | Not enough data | 8.7 (86 reviews) ✓ Verified | 
| **Product Recommendations** | Not enough data | 8.6 (100 reviews) ✓ Verified | 
| **A/B Testing** | Not enough data | 8.5 (96 reviews) ✓ Verified | 
| **Personalized Messaging** | Not enough data | 8.7 (92 reviews) ✓ Verified | 

#### Multichannel

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Web** | Not enough data | 8.3 (86 reviews) ✓ Verified | 
| **Email** | Not enough data | 8.9 (117 reviews) ✓ Verified | 
| **Mobile** | Not enough data | 8.4 (89 reviews) ✓ Verified | 

#### Administration 

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Marketing Campaigns** | Not enough data | 8.7 (105 reviews) ✓ Verified | 
| **Reports & Analytics** | Not enough data | 8.5 (111 reviews) ✓ Verified | 
| **User Data** | Not enough data | 8.5 (102 reviews) ✓ Verified | 
| **Integrations** | Not enough data | 8.2 (90 reviews) ✓ Verified | 

#### Agentic AI - E-Commerce Personalization

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | 5.2 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 5.4 (8 reviews) | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Attentive** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.5/10 | 33 |

#### Campaigns

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Customize** | Not enough data | 7.7 (24 reviews) | 
| **Scheduling** | Not enough data | 8.3 (26 reviews) | 
| **Retarget** | Not enough data | 7.9 (24 reviews) | 
| **Segmentation** | Not enough data | 8.3 (27 reviews) | 
| **Triggered Notifications** | Not enough data | 8.0 (24 reviews) | 

#### Analytics

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Campaign Performance** | Not enough data | 7.6 (24 reviews) | 
| **Audience Insights** | Not enough data | 7.3 (24 reviews) | 

#### Optimization

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **A/B Testing** | Not enough data | 7.6 (24 reviews) | 
| **Personalization** | Not enough data | 8.2 (25 reviews) | 
| **Rich Notifications** | Not enough data | 7.0 (22 reviews) | 
| **Integrations** | Not enough data | 7.4 (23 reviews) | 

#### Agentic AI - Push Notification

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.5 (13 reviews) | 
| **Adaptive Learning** | Not enough data | 6.4 (13 reviews) | 
| **Proactive Assistance** | Not enough data | 6.4 (13 reviews) | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Attentive** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.4/10 | 27 |

#### Segmentation

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **A/B Testing** | Not enough data | 8.8 (20 reviews) | 
| **Customer Profiles** | Not enough data | 8.9 (19 reviews) | 

#### Targeting

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Behavioral Targeting** | Not enough data | 8.7 (19 reviews) | 
| **Contextual Targeting** | Not enough data | 8.3 (17 reviews) | 

#### Triggered Content

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Geofencing** | Not enough data | 8.1 (15 reviews) | 
| **Triggered Emails** | Not enough data | 8.9 (21 reviews) | 
| **Triggered Messages** | Not enough data | 8.9 (19 reviews) | 

#### Personalized Content

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Recommendation Engine** | Not enough data | 8.4 (20 reviews) | 
| **Personalized Discounts** | Not enough data | 9.0 (15 reviews) | 
| **Website Personalization** | Not enough data | 8.6 (17 reviews) | 

#### Agentic AI - Personalization Engines

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 8.3 (6 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.8 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 7.8 (6 reviews) | 
| **Decision Making** | Not enough data | 8.1 (6 reviews) | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Attentive** | 7.9/10 | 811 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.1/10 | 31 |

#### Text Messaging

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Bulk SMS** | 9.2 (783 reviews) | 8.3 (23 reviews) | 
| **Two-Way Text Messaging** | 7.8 (721 reviews) | 7.4 (18 reviews) | 
| **Text Scheduler** | 9.2 (783 reviews) | 8.5 (24 reviews) | 
| **Automatic Replies** | 8.2 (740 reviews) | 7.7 (17 reviews) | 
| **Automatic URL Shortening** | 9.0 (781 reviews) | 8.0 (20 reviews) | 
| **MMS Marketing** | 8.6 (757 reviews) | 7.1 (18 reviews) | 
| **Personalization** | 8.4 (754 reviews) | 8.3 (23 reviews) | 
| **Transactional SMS** | 8.3 (691 reviews) | 7.9 (19 reviews) | 

#### SMS Platform

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Reporting** | 8.1 (771 reviews) | 7.8 (23 reviews) | 
| **Automation** | 8.6 (763 reviews) | 8.6 (23 reviews) | 
| **White Label** | 7.8 (617 reviews) | 7.4 (17 reviews) | 
| **Text-to-Landline** | 6.6 (535 reviews) | 6.9 (15 reviews) | 
| **Short Codes** | 8.0 (660 reviews) | 7.1 (16 reviews) | 
| **API Integration** | 8.2 (687 reviews) | 8.2 (19 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (354 reviews) | 5.4 (9 reviews) | 
| **Multi-step Planning** | 7.1 (352 reviews) | 5.4 (9 reviews) | 
| **Cross-system Integration** | 7.1 (354 reviews) | 6.1 (9 reviews) | 
| **Natural Language Interaction** | 7.0 (351 reviews) | 5.6 (9 reviews) | 
| **Proactive Assistance** | 7.0 (343 reviews) | 5.2 (9 reviews) | 
| **Decision Making** | 7.1 (345 reviews) | 5.6 (9 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Attentive** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.2/10 | 59 |

#### Platform Basics

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | 8.6 (50 reviews) | 
| **Journey Optimization** | Not enough data | 8.6 (48 reviews) | 

#### Platform Data

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Journey Reporting** | Not enough data | 8.1 (45 reviews) | 
| **Trends Reporting** | Not enough data | 8.0 (47 reviews) | 
| **Dashboards** | Not enough data | 8.4 (51 reviews) | 
| **Advanced Data Filtering** | Not enough data | 7.9 (44 reviews) | 

#### Platform Additional Functionality

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Journey Mapping** | Not enough data | 7.8 (44 reviews) | 
| **Integrations** | Not enough data | 8.1 (42 reviews) | 
| **Automated Alerts** | Not enough data | 7.9 (40 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.0 (10 reviews) | 
| **Cross-system Integration** | Not enough data | 8.3 (10 reviews) | 
| **Adaptive Learning** | Not enough data | 8.0 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (9 reviews) | 

### Loyalty Management

| Product | Score | Reviews |
|---|---|---|
| **Attentive** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.0/10 | 28 |

#### Loyalty Experience

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Loyalty Engine** | Not enough data | 8.4 (15 reviews) | 
| **Rewards** | Not enough data | 8.6 (15 reviews) | 
| **Membership** | Not enough data | 8.4 (17 reviews) | 
| **Personalization** | Not enough data | 8.5 (22 reviews) | 
| **Gamification** | Not enough data | 7.4 (12 reviews) | 
| **Loyalty Cards** | Not enough data | 7.8 (13 reviews) | 

#### Loyalty Platform

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Communication Tools** | Not enough data | 8.7 (15 reviews) | 
| **Customer Relationship Management (CRM)** | Not enough data | 8.7 (18 reviews) | 
| **Loyalty Analytics** | Not enough data | 8.3 (15 reviews) | 
| **Localization** | Not enough data | 8.5 (16 reviews) | 
| **Integrations** | Not enough data | 8.8 (18 reviews) | 

#### Agentic AI - Loyalty Management

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 7.2 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 7.3 (5 reviews) | 
| **Proactive Assistance** | Not enough data | 6.9 (6 reviews) | 

### RCS Business Messaging

| Product | Score | Reviews |
|---|---|---|
| **Attentive** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Messaging - RCS Business Messaging

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Rich Media** | Not enough data | Not enough data | 
| **Interactive Messages** | Not enough data | Not enough data | 
| **Branded Templates** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **Conversational RCS** | Not enough data | Not enough data | 
| **Transactional RCS** | Not enough data | Not enough data | 
| **Promotional RCS** | Not enough data | Not enough data | 

#### Security / Verification - RCS Business Messaging

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Verified Sender** | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | 
| **Authentication** | Not enough data | Not enough data | 

#### Analytics / Deliverability - RCS Business Messaging

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Read Receipts** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **SMS Fallback** | Not enough data | Not enough data | 

#### AI - RCS Business Messaging

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **AI** | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Attentive** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Attentive** | 7.8/10 | 418 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.6/10 | 91 |

#### Analysis

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Application Attribution** | 8.0 (342 reviews) | 8.0 (43 reviews) | 
| **Campaign Analysis** | 8.5 (391 reviews) ✓ Verified | 8.3 (69 reviews) ✓ Verified | 
| **Uninstall Tracking** | 7.7 (297 reviews) | 7.7 (38 reviews) | 
| **Custom Dashboards** | 7.7 (334 reviews) | 8.1 (54 reviews) | 

#### Campaigns

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Proximity Marketing** | 7.8 (318 reviews) | 7.9 (42 reviews) ✓ Verified | 
| **Push Notifications** | 8.1 (310 reviews) | 8.4 (46 reviews) ✓ Verified | 
| **Bulk SMS** | 8.8 (379 reviews) ✓ Verified | 8.4 (39 reviews) ✓ Verified | 
| **Two-Way Text Messaging** | 8.2 (348 reviews) | 7.8 (32 reviews) | 
| **Email Campaigns** | 7.4 (281 reviews) | 9.1 (64 reviews) | 
| **Audience Segmentation** | 8.3 (376 reviews) | 8.8 (62 reviews) | 

#### Engagement

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Coupons and Promotions** | 8.5 (370 reviews) | 8.1 (52 reviews) | 

#### Platform

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Optimization** | 8.7 (369 reviews) | 8.4 (59 reviews) | 
| **Integrations - Mobile Marketing** | 8.2 (342 reviews) ✓ Verified | 8.1 (28 reviews) ✓ Verified | 
| **Internationalization** | 8.0 (291 reviews) | 8.3 (43 reviews) | 

#### Agentic AI - Mobile Marketing

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (144 reviews) | 6.3 (8 reviews) | 
| **Multi-step Planning** | 6.7 (141 reviews) | 6.0 (8 reviews) | 
| **Cross-system Integration** | 6.8 (141 reviews) | 5.4 (9 reviews) | 
| **Adaptive Learning** | 6.8 (140 reviews) | 6.0 (8 reviews) | 
| **Proactive Assistance** | 6.9 (141 reviews) | 6.4 (7 reviews) | 
| **Decision Making** | 7.0 (141 reviews) | 7.4 (7 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Attentive** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.1/10 | 112 |

#### Marketing Operations

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.0 (70 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | 8.5 (83 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | 8.3 (80 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | 8.8 (81 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | Feature Not Available | 
| **White Label** | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.3 (94 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | 8.4 (101 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | 8.1 (74 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | 8.0 (75 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | 8.4 (72 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | 8.1 (73 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.2 (16 reviews) | 
| **Cross-system Integration** | Not enough data | 7.5 (16 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (16 reviews) | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Attentive** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Attentive (1):** [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging)

**Unique to SAP Engagement Cloud (formerly SAP Emarsys) (11):** [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Push Notification Software](https://www.g2.com/categories/push-notification), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Location-Based Marketing Software](https://www.g2.com/categories/location-based-marketing), [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Loyalty Management Software](https://www.g2.com/categories/loyalty-management), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Attentive | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Small-Business** | 59.4% | 23.8% | 
| **Mid-Market** | 35.6% | 53.2% | 
| **Enterprise** | 5.0% | 23.0% | 

### By Industry

#### Attentive

- **Retail:** 22.8%
- **Apparel & Fashion:** 16.7%
- **Consumer Goods:** 11.6%
- **Marketing and Advertising:** 8.4%
- **Health, Wellness and Fitness:** 7.7%
- **Food & Beverages:** 4.7%
- **Cosmetics:** 4.0%
- **Luxury Goods & Jewelry:** 2.6%
- **Sporting Goods:** 2.1%
- **Furniture:** 1.8%
- **Other:** 17.5%

#### SAP Engagement Cloud (formerly SAP Emarsys)

- **Retail:** 28.3%
- **Apparel & Fashion:** 10.4%
- **Consumer Goods:** 5.3%
- **Marketing and Advertising:** 4.7%
- **Sporting Goods:** 3.9%
- **Leisure, Travel & Tourism:** 3.5%
- **Entertainment:** 2.0%
- **Computer Software:** 2.0%
- **Health, Wellness and Fitness:** 2.0%
- **Internet:** 1.8%
- **Other:** 36.0%

---
## Alternatives

### Alternatives to Attentive

- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1357 reviews)
- [Postscript](https://www.g2.com/products/postscript/reviews) — 4.8/5 stars (161 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4156 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (825 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1411 reviews)
- [Vibes](https://www.g2.com/products/vibes/reviews) — 4.7/5 stars (54 reviews)
- [SlickText](https://www.g2.com/products/slicktext/reviews) — 4.8/5 stars (1872 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (774 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14709 reviews)

### Alternatives to SAP Engagement Cloud (formerly SAP Emarsys)

- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1223 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4629 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (774 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1411 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1357 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (825 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14709 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14855 reviews)

---
## Top Discussions

### Attentive

- Title: [What is the best way to reduce subscribers opting out of text messages](https://www.g2.com/discussions/35921-what-is-the-best-way-to-reduce-subscribers-opting-out-of-text-messages) — 6 comments, 1 upvote
  > **Top comment:** "Only send 1-2 messages a week during a regular week. Make the messages worth their while. Promotions tend to do the best."
- Title: [Will there be full email options for Attentive soon?](https://www.g2.com/discussions/will-there-be-full-email-options-for-attentive-soon) — 3 comments, 1 upvote
  > **Top comment:** "I have tried both forex and binary options, got scammed real bad, over 62k in total. my savings gone!! they disappeared and stopped responding after knowing..."
- Title: [Conversion rate has slowed in Q1, any tips or advice?](https://www.g2.com/discussions/conversion-rate-has-slowed-in-q1-any-tips-or-advice) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hi Ceata, there are a few strategies that can optimize CVR. It's best if your CSM gives recommendations more specific to your business, so we'll have them..."

### SAP Engagement Cloud (formerly SAP Emarsys)

- Title: [Can I add other templates if I don't want to use html?](https://www.g2.com/discussions/44709-can-i-add-other-templates-if-i-don-t-want-to-use-html) — 2 comments, 1 upvote
  > **Top comment:** "Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a..."
- Title: [how much turnvoer my company need before emarsys is worth.](https://www.g2.com/discussions/how-much-turnvoer-my-company-need-before-emarsys-is-worth) — 1 comment, 1 upvote
  > **Top comment:** "Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover."
- Title: [Why don't they have support for training in Spanish?](https://www.g2.com/discussions/42614-por-que-no-tienen-soporte-para-las-capacitaciones-en-espanol) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/attentive-vs-sap-engagement-cloud-formerly-sap-emarsys)