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Compare Appcues and AppsFlyer 
At a Glance
Market Segments
Mid-Market (58.1% of reviews)
Mid-Market (43.5% of reviews)
Entry-Level Pricing
Free Trial
No pricing available
Appcues
Star Rating
(342)4.6 out of 5
Market Segments
Mid-Market (58.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Learn more about AppcuesAppsFlyer
Star Rating
(688)4.5 out of 5
Market Segments
Mid-Market (43.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AppsFlyerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- According to verified reviews, Appcues excels in user-friendliness, with many users praising its intuitive build interface that simplifies the creation of onboarding flows and surveys. This ease of use is a significant advantage for teams looking to onboard users quickly.
- G2 reviewers mention that AppsFlyer offers comprehensive analytics and a user-friendly interface, making it a strong choice for those needing detailed insights into their mobile marketing efforts. Users appreciate its seamless integrations across multiple ad platforms, which provide unified insights.
- Reviewers highlight that Appcues has exceptional customer support, often described as the best aspect of the product. Users feel that their concerns are taken seriously, and the support team is responsive and effective in resolving issues.
- Users say that AppsFlyer stands out for its accurate and transparent attribution capabilities, which build trust in campaign data. This feature is particularly valuable for marketers who need reliable metrics to assess their advertising effectiveness.
- According to recent feedback, Appcues is noted for its quick implementation process, with users appreciating the straightforward setup that allows them to start using the tool effectively without extensive training.
- G2 reviewers report that while AppsFlyer has a solid reputation for performance and reliability, some users have expressed a desire for more customization options in their reporting features, indicating a potential area for improvement.
Pricing
Entry-Level Pricing
Appcues
Start Free
Free Trial
Full-featured, 14-day free trial of Appcues. No credit card required.
- Boost activation with tailored onboarding
- Improve conversion by reducing time to value
- Create stickiness with feature adoption
AppsFlyer
No pricing availableFree Trial
Appcues
Free Trial is available
AppsFlyer
Free Trial is available
Ratings
Meets Requirements
8.6
286
8.7
443
Ease of Use
8.6
289
8.4
587
Ease of Setup
8.3
164
8.0
348
Ease of Admin
8.7
149
8.4
190
Quality of Support
9.1
271
8.6
420
Has the product been a good partner in doing business?
9.2
147
8.7
188
Product Direction (% positive)
9.0
268
9.3
436
Features by Category
User Identification
Not enough data
Feature Not Available
Not enough data
8.2
266
Not enough data
8.2
255
Tracking & Reporting
Not enough data
8.7
290
Not enough data
8.4
280
Not enough data
8.9
295
Not enough data
8.4
297
Not enough data
8.3
269
Not enough data
8.2
268
Metrics
Not enough data
8.6
232
Not enough data
8.4
221
Not enough data
8.5
228
Not enough data
8.4
219
Not enough data
8.8
242
Authoring Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Publishing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Analysis
8.5
153
Not enough data
7.5
177
Not enough data
User Support
8.5
180
Not enough data
7.0
102
Not enough data
8.1
147
Not enough data
Walkthrough Type
8.1
119
Not enough data
8.9
178
Not enough data
Platform Basics - Digital Adoption Platform
8.8
8
Not enough data
9.5
10
Not enough data
Analytics - Digital Adoption Platform
7.7
8
Not enough data
Functions - Digital Adoption Platform
8.1
8
Not enough data
8.7
9
Not enough data
Agentic AI - Digital Adoption Platform
Not enough data
Not enough data
Campaigns
8.9
21
Not enough data
7.9
18
Not enough data
8.4
16
Not enough data
9.4
20
Not enough data
Not enough data
Not enough data
Analytics
8.9
15
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Trading
Not enough data
8.2
59
Not enough data
7.9
58
Not enough data
9.0
73
Threat Detection
Not enough data
8.6
68
Not enough data
8.4
67
Not enough data
8.2
61
Not enough data
8.4
66
Blocking
Not enough data
8.0
58
Not enough data
8.3
62
Not enough data
8.1
59
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
9.0
209
Not enough data
8.7
195
Not enough data
8.5
173
Not enough data
8.6
179
Not enough data
8.4
167
Not enough data
8.4
166
Platform Data
Not enough data
8.0
180
Not enough data
8.4
193
Not enough data
8.5
216
Not enough data
8.3
180
Not enough data
8.4
193
Not enough data
8.5
184
Agentic AI - Value Selling Tools
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
7.9
8
Not enough data
8.1
8
Centralized computation
Not enough data
8.8
18
Localized computation
Not enough data
9.0
18
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
6.7
6
9.0
211
6.4
6
8.8
215
|
Verified
5.6
6
8.1
164
6.7
6
8.4
178
Campaigns
5.8
6
Feature Not Available
6.9
6
7.7
117
4.7
6
7.0
101
5.0
6
7.1
97
5.8
6
7.7
108
6.9
6
8.6
141
Engagement
5.3
6
7.8
112
Platform
7.5
6
8.5
172
5.8
6
8.8
183
|
Verified
Feature Not Available
8.3
125
Agentic AI - Mobile Marketing
Not enough data
8.0
10
Not enough data
8.3
9
Not enough data
8.0
10
Not enough data
7.8
10
Not enough data
8.2
11
Not enough data
8.3
11
Audience Targeting
Not enough data
8.7
10
Not enough data
8.5
9
Not enough data
8.9
9
Analytics
Not enough data
9.4
9
Not enough data
9.4
9
Not enough data
9.3
9
Agentic AI - Business Continuity Management
Not enough data
7.8
6
Not enough data
7.8
6
Metrics
Not enough data
8.6
232
Not enough data
8.4
221
Not enough data
8.5
228
Not enough data
8.4
219
Not enough data
8.8
242
Variation Testing
5.2
10
8.0
129
7.0
10
7.5
109
7.6
11
Feature Not Available
6.8
10
8.4
136
Feature Not Available
Feature Not Available
6.5
10
7.9
115
Reporting
8.5
11
8.3
165
7.7
11
8.5
190
Personalization
8.5
11
8.3
141
8.0
11
8.5
143
7.4
11
8.7
140
Administration
7.6
11
8.4
163
7.8
10
7.9
133
8.5
11
8.7
176
9.1
11
8.9
172
Categories
Categories
Shared Categories
Appcues and AppsFlyer are categorized as Mobile App Optimization and Mobile Marketing
Unique Categories
Appcues is categorized as Digital Adoption Platform, Personalization, Personalization Engines, and Push Notification
AppsFlyer is categorized as Data Clean Room, Mobile Attribution, Click Fraud, Creative Management Platforms, Mobile App Analytics, and Smart Link
Reviews
Reviewers' Company Size
Appcues
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
AppsFlyer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
33.3%
Information Technology and Services
15.6%
Marketing and Advertising
8.8%
Financial Services
6.5%
Internet
4.7%
Other
31.0%
Financial Services
16.0%
Marketing and Advertising
15.7%
Retail
7.0%
Information Technology and Services
4.6%
Computer Games
4.2%
Other
52.3%
Discussions
What does Appcues do?
3 Comments
BE
Appcues allows you to easily add tutorial and/or introductory cues to your website.Read more
How do I use Appcues?
3 Comments
SS
We used Appcues to engage with our customers, give our product owners more tools to learn from their experiences on the site, and collect NPI scores and...Read more
What is the best way to track progress of individual users through the adoption process so that we can create follow up tasks?
1 Comment
Official Response from Appcues
Hey Kushal! The best way to do this is to click and track an event using the Appcues Builder and then create a Goal and assign it to your flow. Read more
What is Mobile Attribution?
2 Comments
BM
Mobile Attribution allows marketers to attribute every app install to a marketing campaign and media source, giving the marketer the data needed to make...Read more
Does AppsFlyer have a Mobile App?
1 Comment
Official Response from AppsFlyer
Absolutely! AppsFlyer allows you to use a mobile app to measure your growth on the go!Read more
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