Compare Agentforce Marketing (formerly Salesforce Marketing Cloud) and OutboundEngine 
At a Glance
Market Segments
Mid-Market (48.1% of reviews)
Small-Business (72.7% of reviews)
Entry-Level Pricing
Starting at $1,250.00 Per Month
$199 per month
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Star Rating
(4,446)4.0 out of 5
Market Segments
Mid-Market (48.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plansOutboundEngine
Star Rating
(158)3.7 out of 5
Market Segments
Small-Business (72.7% of reviews)
Pros & Cons
Entry-Level Pricing
$199 per month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Salesforce Marketing Cloud excels in multi-channel campaign management, with users praising its ability to create coordinated activities across email and social platforms. This capability is highlighted as a significant advantage for businesses looking to enhance their marketing strategies.
- Users say that OutboundEngine provides high-quality content tailored to specific industries, which is a strong point for small businesses. Reviewers appreciate the regularity of social media posts and newsletters, noting that the content is engaging and well-received by their audience.
- According to verified reviews, Salesforce Marketing Cloud has a more robust segmentation and personalization feature set, allowing for deeper targeting of campaigns. Users have noted that this functionality significantly boosts engagement and conversion rates.
- Reviewers mention that while OutboundEngine offers a user-friendly experience, Salesforce Marketing Cloud is often seen as more complex, which can lead to a steeper learning curve. However, users appreciate the powerful tools available once they become familiar with the platform.
- G2 reviewers highlight that both platforms provide solid customer support, but OutboundEngine's personalized service, as noted by users, creates a more intimate support experience. One user specifically praised their support agent for being extremely helpful and attentive.
- Users report that Salesforce Marketing Cloud's pricing is significantly higher, starting at $1,250 per month, which may be a barrier for smaller businesses. In contrast, OutboundEngine's entry-level price of $199 per month makes it a more accessible option for startups and small enterprises.
Pricing
Entry-Level Pricing
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
Free Trial
Agentforce Marketing (formerly Salesforce Marketing Cloud)
No trial information availableOutboundEngine
No trial information availableRatings
Meets Requirements
8.2
3,281
7.3
120
Ease of Use
7.6
3,458
8.0
119
Ease of Setup
7.3
1,946
8.2
32
Ease of Admin
7.8
1,715
8.1
31
Quality of Support
7.7
3,095
7.7
119
Has the product been a good partner in doing business?
8.0
1,680
8.1
30
Product Direction (% positive)
7.5
3,174
6.4
116
Features by Category
Email Marketing
7.9
1174
7.2
47
|
Verified
8.4
1171
8.0
50
|
Verified
8.1
1151
7.5
51
|
Verified
8.2
1069
7.3
43
|
Verified
Online Marketing
7.4
1064
7.3
42
|
Verified
7.4
890
7.1
47
|
Verified
7.5
842
6.7
27
|
Verified
7.2
918
7.4
40
|
Verified
7.3
854
7.0
37
Lead Management
8.0
1033
6.9
41
|
Verified
7.6
995
7.6
40
|
Verified
8.0
1044
7.0
33
|
Verified
7.9
1025
6.9
37
|
Verified
8.1
1025
7.0
35
|
Verified
7.8
965
7.1
33
|
Verified
7.9
923
7.0
34
|
Verified
8.3
1034
7.1
21
|
Verified
Campaign Management
7.6
875
6.6
25
|
Verified
7.6
771
6.5
12
7.1
669
7.8
33
|
Verified
6.7
201
6.5
12
Social
6.3
376
5.6
18
6.6
566
7.2
46
|
Verified
6.9
216
7.2
47
|
Verified
7.0
203
6.8
45
|
Verified
6.9
177
6.8
38
|
Verified
Reporting & Analytics
7.4
1068
7.5
47
|
Verified
6.9
892
7.2
37
|
Verified
6.5
770
4.5
18
6.5
716
5.2
22
|
Verified
6.5
703
4.8
16
Platform
7.0
633
6.4
14
|
Verified
7.8
191
3.9
6
8.0
679
5.4
8
7.4
168
3.6
6
7.4
129
5.0
7
8.0
670
4.8
7
7.8
139
3.3
5
Agentic AI - Marketing Automation
7.2
9
Not enough data
6.5
9
Not enough data
7.2
10
Not enough data
6.9
9
Not enough data
5.8
8
Not enough data
7.1
8
Not enough data
Integration
8.0
668
5.8
11
|
Verified
7.7
535
5.5
10
|
Verified
7.4
497
3.8
8
|
Verified
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
9.3
29
Not enough data
9.2
28
Not enough data
9.1
29
Not enough data
9.2
28
Not enough data
9.2
30
Not enough data
Analytics
9.2
28
Not enough data
9.3
27
Not enough data
Optimization
9.0
27
Not enough data
9.5
28
Not enough data
9.4
27
Not enough data
8.9
28
Not enough data
Agentic AI - Push Notification
8.6
6
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Segmentation
9.0
37
Not enough data
8.5
40
Not enough data
Targeting
9.2
41
Not enough data
9.0
40
Not enough data
Triggered Content
8.5
26
Not enough data
8.2
21
Not enough data
8.9
32
Not enough data
Personalized Content
8.7
31
Not enough data
8.9
24
Not enough data
8.9
39
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
9.1
30
Not enough data
8.8
28
Not enough data
8.8
27
Not enough data
8.6
28
Not enough data
8.9
28
Not enough data
8.6
29
Not enough data
9.1
30
Not enough data
8.9
29
Not enough data
SMS Platform
9.0
27
Not enough data
9.2
28
Not enough data
8.4
29
Not enough data
7.8
29
Not enough data
8.4
26
Not enough data
8.6
29
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.3
106
Not enough data
8.3
106
Not enough data
8.4
103
Not enough data
8.4
86
Not enough data
8.4
86
Not enough data
Agentic AI - Customer Journey Mapping
7.9
12
Not enough data
Attribution Modeling
8.4
31
Not enough data
8.9
29
Not enough data
8.7
23
Not enough data
8.3
26
Not enough data
8.7
27
Not enough data
8.4
30
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.5
39
Not enough data
8.3
27
Not enough data
8.5
33
Not enough data
8.2
37
Not enough data
Reporting
7.8
41
Not enough data
7.6
39
Not enough data
7.6
40
Not enough data
Platform Basics
7.9
42
Not enough data
8.0
44
Not enough data
Platform Data
7.7
49
Not enough data
7.4
45
Not enough data
7.8
47
Not enough data
7.9
44
Not enough data
Platform Additional Functionality
8.7
47
Not enough data
8.0
41
Not enough data
8.5
43
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
7.3(won by default)
29
Campaign Management
Not enough data
7.8(won by default)
33
Not enough data
7.4(won by default)
31
Not enough data
6.7(won by default)
30
Not enough data
5.6(won by default)
21
Not enough data
6.4(won by default)
23
Not enough data
6.7(won by default)
25
Not enough data
6.4(won by default)
23
Not enough data
6.0(won by default)
19
Not enough data
4.0(won by default)
16
Not enough data
5.6(won by default)
19
Not enough data
5.3(won by default)
19
Not enough data
5.0(won by default)
13
Not enough data
5.3(won by default)
16
Targeting
Not enough data
5.9(won by default)
16
Not enough data
5.7(won by default)
16
Not enough data
5.2(won by default)
14
Not enough data
6.0(won by default)
15
Platform
Not enough data
5.6(won by default)
16
Not enough data
6.4(won by default)
21
Not enough data
7.0(won by default)
23
Not enough data
7.6(won by default)
24
Not enough data
6.2(won by default)
19
Not enough data
6.7(won by default)
23
Not enough data
6.5(won by default)
19
Not enough data
5.6(won by default)
14
Not enough data
7.5(won by default)
23
Page Customization
7.6
46
Not enough data
7.8
47
Not enough data
7.8
47
Not enough data
8.0
43
Not enough data
Page Optimization
8.0
42
Not enough data
7.5
39
Not enough data
7.8
44
Not enough data
7.4
36
Not enough data
Integrations
7.9
35
Not enough data
7.9
46
Not enough data
8.0
40
Not enough data
Generative AI
7.9
11
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
8.2
47
Not enough data
8.0
46
Not enough data
7.8
45
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
7.5
44
Not enough data
7.8
46
Not enough data
7.1
43
Not enough data
7.5
46
Not enough data
Analytics
7.7
45
Not enough data
7.5
48
Not enough data
Customization
7.7
48
Not enough data
8.0
47
Not enough data
7.7
45
Not enough data
8.1
45
Not enough data
Loyalty Experience
9.2
13
Not enough data
9.4
12
Not enough data
9.2
12
Not enough data
9.7
13
Not enough data
8.5
12
Not enough data
9.2
12
Not enough data
Loyalty Platform
9.2
14
Not enough data
9.6
14
Not enough data
9.5
13
Not enough data
8.8
13
Not enough data
9.2
12
Not enough data
Agentic AI - Loyalty Management
8.9
6
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
9.2
6
Not enough data
Computing
8.7
5
Not enough data
8.3
5
Not enough data
7.6
7
Not enough data
Experimental Design
8.3
5
Not enough data
8.7
5
Not enough data
7.7
5
Not enough data
Analytics
7.7
5
Not enough data
8.7
5
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Not enough data
8.5
8
|
Verified
Not enough data
8.5
9
|
Verified
Not enough data
9.6
9
|
Verified
Not enough data
Not enough data
Not enough data
Not enough data
Internal Use
Not enough data
7.9
7
|
Verified
Not enough data
8.1
7
|
Verified
Not enough data
8.6
7
|
Verified
Not enough data
8.1
9
|
Verified
Not enough data
9.2
6
|
Verified
Not enough data
8.3
5
|
Verified
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
Not enough data
8.9
12
|
Verified
Not enough data
Feature Not Available
Not enough data
8.1
9
|
Verified
Reporting
Not enough data
Feature Not Available
Not enough data
7.8
6
|
Verified
Not enough data
8.1
12
|
Verified
Media Monitoring
Not enough data
9.0
10
|
Verified
Not enough data
9.2
11
|
Verified
Not enough data
8.8
11
In-House Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.7
46
7.5
6
9.1
46
8.0
10
|
Verified
8.3
39
Not enough data
9.1
37
6.1
6
|
Verified
Campaigns
8.7
44
7.2
9
9.0
43
7.8
9
8.8
44
Not enough data
8.8
42
Not enough data
9.4
37
7.0
9
|
Verified
9.1
37
6.7
5
|
Verified
Engagement
8.4
42
6.9
6
Platform
8.9
42
7.3
8
8.8
43
6.9
8
|
Verified
8.6
43
6.9
6
Agentic AI - Mobile Marketing
8.1
6
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
Marketing Operations
8.0
92
Not enough data
8.5
107
Not enough data
8.0
99
Not enough data
8.7
105
Not enough data
7.5
76
Not enough data
7.9
69
Not enough data
Campaign Activity
8.6
100
Not enough data
8.6
114
Not enough data
8.3
89
Not enough data
8.4
102
Not enough data
8.1
92
Not enough data
7.9
73
Not enough data
Agentic AI - Marketing Analytics
8.3
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Categories
Categories
Shared Categories
Agentforce Marketing (formerly Salesforce Marketing Cloud) and OutboundEngine are categorized as Mobile Marketing and Marketing Automation
Unique Categories
Agentforce Marketing (formerly Salesforce Marketing Cloud) is categorized as A/B Testing, SMS Marketing, Push Notification, Customer Journey Mapping, Attribution, Conversational Marketing, Customer Journey Analytics, Landing Page Builders, Lead Capture, Loyalty Management, Marketing Analytics, Personalization, and Personalization Engines
OutboundEngine is categorized as Online Reputation Management, Live Chat, and Social Media Advertising
Reviews
Reviewers' Company Size
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OutboundEngine
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
13.6%
Marketing and Advertising
12.7%
Information Technology and Services
10.3%
Financial Services
4.6%
Internet
3.5%
Other
55.4%
Real Estate
56.2%
Insurance
15.0%
Financial Services
7.2%
Marketing and Advertising
6.5%
Online Media
2.0%
Other
13.1%
Alternatives
Discussions
I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?
3 Comments
LC
Hello,
The process of automating email campaigns is as follows: determine campaign goals and communication purpose.
Then create a DE (Data Extension) to...Read more
What does OutboundEngine do?
1 Comment
Official Response from OutboundEngine
We automate marketing for small business owners. Products include automated email and social media posts, websites, referral generating campaigns, online...Read more
The worst CRM service out there
1 Comment
KK
Agreed. Management is horrendous and rips you off!Read more
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