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At a Glance
Market Segments
Small-Business (56.3% of reviews)
Mid-Market (51.4% of reviews)
Entry-Level Pricing
Pay As You Go
% Fee of Media Spend
AdRoll
Star Rating
(692)4.0 out of 5
Market Segments
Small-Business (56.3% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansSmartly
Star Rating
(468)4.4 out of 5
Market Segments
Mid-Market (51.4% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
% Fee of Media Spend
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that AdRoll excels in its Automated Ad Creation feature, allowing for quick and efficient ad generation, while Smartly's users mention that its Creative Optimization capabilities provide more tailored ad experiences, enhancing engagement.
- Reviewers mention that Smartly's Quality of Support is significantly higher, with a score of 9.3 compared to AdRoll's 7.9, indicating that users feel more supported and valued when using Smartly.
- G2 users highlight that AdRoll's Campaign Optimization tools are effective for small businesses, but users on G2 report that Smartly's Campaign Management features, such as Campaign Scheduling, are more robust and user-friendly for mid-market companies.
- Users say that AdRoll's Multi-user Account management is somewhat limited, scoring 7.5, while Smartly's users report a better experience with its User, Role, and Access Management feature, which scored 8.3, making it easier to manage team access and roles.
- Reviewers mention that Smartly's Integrations with various platforms, scoring 8.3, provide a seamless experience, whereas AdRoll's integration capabilities, scoring 7.7, are seen as less comprehensive, limiting users' ability to connect with other tools.
- Users report that Smartly's Retargeting features, with a score of 8.9, are more effective in reaching audiences compared to AdRoll's 8.6, leading to better conversion rates and overall campaign success.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Smartly
Self-Serve + Support
% Fee
of Media Spend
The fee percentage calculation shall be based on the Customer’s Advertising Spend in Customer’s Ad Account(s) connected to the Smartly.io platform as converted daily to EUR by Smartly.io.
- Full access to the platform.
- Your CSM serves as your strategic advisor, your very own secret weapon in all things social.
- We train your performance & creative teams to use Smartly.io effectively.
Free Trial
AdRoll
Free Trial is available
Smartly
No trial information availableRatings
Meets Requirements
8.2
580
8.5
385
Ease of Use
8.3
585
8.3
387
Ease of Setup
8.2
369
8.3
178
Ease of Admin
8.1
336
8.3
178
Quality of Support
8.0
554
9.3
380
Has the product been a good partner in doing business?
8.1
335
8.9
176
Product Direction (% positive)
7.2
570
8.6
381
Features by Category
Channel Functionality
8.2
400
Not enough data
Platform Interoperability
7.5
80
Not enough data
Agentic AI - Display Advertising
6.7
22
Not enough data
7.0
22
Not enough data
7.4
21
Not enough data
7.3
22
Not enough data
7.4
22
Not enough data
7.1
22
Not enough data
Campaign Management
8.0
436
8.2
320
7.6
426
8.5
317
8.1
429
Feature Not Available
7.0
373
7.8
284
7.7
367
7.7
238
7.8
356
8.2
204
7.7
313
8.0
161
7.7
359
8.1
211
8.1
399
8.2
273
7.5
375
8.5
296
7.5
331
8.3
193
7.7
212
7.9
141
7.8
210
8.2
151
Targeting
7.9
406
8.8
312
8.7
427
8.9
293
8.0
372
8.9
288
7.7
338
Feature Not Available
Platform
7.7
284
8.3
221
7.2
332
8.4
273
8.0
368
8.3
291
8.1
404
8.3
311
7.8
313
8.5
261
7.4
324
8.3
279
7.5
321
8.4
258
7.8
267
8.6
223
7.6
333
8.2
274
Authoring Tools
Not enough data
8.5
57
Not enough data
7.8
24
Not enough data
8.5
56
Not enough data
8.2
32
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
8.7
45
Not enough data
8.8
54
Publishing Tools
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
56
Retargeting
8.2
166
Not enough data
8.3
197
Not enough data
8.1
185
Not enough data
8.1
206
Not enough data
8.2
194
Not enough data
8.2
196
Not enough data
8.2
177
Not enough data
Agentic AI - Retargeting
7.6
26
Not enough data
7.2
26
Not enough data
7.6
25
Not enough data
7.2
26
Not enough data
7.4
26
Not enough data
7.6
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
26
|
Verified
Not enough data
8.5
31
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.6
30
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
203
Not enough data
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
436
8.2
320
7.6
426
8.5
317
8.1
429
Feature Not Available
7.0
373
7.8
284
7.7
367
7.7
238
7.8
356
8.2
204
7.7
313
8.0
161
7.7
359
8.1
211
8.1
399
8.2
273
7.5
375
8.5
296
7.5
331
8.3
193
7.7
212
7.9
141
7.8
210
8.2
151
Targeting
7.9
406
8.8
312
8.7
427
8.9
293
8.0
372
8.9
288
7.7
338
Feature Not Available
Mobile
7.8
169
Not enough data
7.7
212
7.9
141
7.8
210
8.2
151
Platform
7.7
284
8.3
221
7.2
332
8.4
273
8.0
368
8.3
291
8.1
404
8.3
311
7.8
313
8.5
261
7.4
324
8.3
279
7.5
321
8.4
258
7.8
267
8.6
223
7.6
333
8.2
274
Platform Interoperability
6.7
12
8.8
20
Video Functionality
7.9
14
8.4
68
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
436
8.2
320
7.6
426
8.5
317
8.1
429
Feature Not Available
7.0
373
7.8
284
7.7
367
7.7
238
7.8
356
8.2
204
7.7
313
8.0
161
7.7
359
8.1
211
8.1
399
8.2
273
7.5
375
8.5
296
7.5
331
8.3
193
7.7
212
7.9
141
7.8
210
8.2
151
Targeting
7.9
406
8.8
312
8.7
427
8.9
293
8.0
372
8.9
288
7.7
338
Feature Not Available
Platform
7.7
284
8.3
221
7.2
332
8.4
273
8.0
368
8.3
291
8.1
404
8.3
311
7.8
313
8.5
261
7.4
324
8.3
279
7.5
321
8.4
258
7.8
267
8.6
223
7.6
333
8.2
274
Platform Interoperability
8.0
35
8.2(won by 0.2)
27
Agentic AI - Social Media Advertising
6.7(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
7.9(won by default)
7
Not enough data
7.1(won by default)
7
Not enough data
6.9(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
Social Functionality
8.0
221
8.7(won by 0.7)
286
Campaign Management
8.0
436
8.2(won by 0.2)
320
7.6
426
8.5(won by 0.9)
317
8.1(won by default)
429
Feature Not Available
7.0
373
7.8(won by 0.8)
284
7.7(tied score)
367
7.7(tied score)
238
7.8
356
8.2(won by 0.4)
204
7.7
313
8.0(won by 0.3)
161
7.7
359
8.1(won by 0.4)
211
8.1
399
8.2(won by 0.1)
273
7.5
375
8.5(won by 1.0)
296
7.5
331
8.3(won by 0.8)
193
7.7
212
7.9(won by 0.2)
141
7.8
210
8.2(won by 0.4)
151
Targeting
7.9
406
8.8(won by 0.9)
312
8.7
427
8.9(won by 0.2)
293
8.0
372
8.9(won by 0.9)
288
7.7(won by default)
338
Feature Not Available
Platform
7.7
284
8.3(won by 0.6)
221
7.2
332
8.4(won by 1.2)
273
8.0
368
8.3(won by 0.3)
291
8.1
404
8.3(won by 0.2)
311
7.8
313
8.5(won by 0.7)
261
7.4
324
8.3(won by 0.9)
279
7.5
321
8.4(won by 0.9)
258
7.8
267
8.6(won by 0.8)
223
7.6
333
8.2(won by 0.6)
274
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
436
8.2
320
7.6
426
8.5
317
8.1
429
Feature Not Available
7.0
373
7.8
284
7.7
367
7.7
238
7.8
356
8.2
204
7.7
313
8.0
161
7.7
359
8.1
211
8.1
399
8.2
273
7.5
375
8.5
296
7.5
331
8.3
193
7.7
212
7.9
141
7.8
210
8.2
151
Targeting
7.9
406
8.8
312
8.7
427
8.9
293
8.0
372
8.9
288
7.7
338
Feature Not Available
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
284
8.3
221
7.2
332
8.4
273
8.0
368
8.3
291
8.1
404
8.3
311
7.8
313
8.5
261
7.4
324
8.3
279
7.5
321
8.4
258
7.8
267
8.6
223
7.6
333
8.2
274
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Smartly are categorized as Video Advertising and Social Media Advertising
Unique Categories
AdRoll is categorized as Connected TV (CTV) Advertising Platforms, Retargeting, Attribution, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Mobile Advertising, and Display Advertising
Smartly is categorized as Creative Management Platforms
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Smartly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.7%
Computer Software
7.3%
Retail
5.9%
Apparel & Fashion
4.5%
Information Technology and Services
4.4%
Other
52.3%
Marketing and Advertising
18.1%
Retail
13.1%
Leisure, Travel & Tourism
8.2%
Apparel & Fashion
7.3%
Food & Beverages
5.6%
Other
47.7%
Discussions
Does anybody knows a good source of AdRoll documentation?
1 Comment
SG
Hi Gransy, good question! Thorough documentation can be a huge help in learning to use a product to its full potential. AdRoll has a Help Center where they...Read more
How do you track attribution, while using a linear strategy
1 Comment
VF
One approach is to leverage multi-touch attribution directly in your marketing automation tools or whatever reporting tool you use.
The way I've done it...Read more
How do I run reports to determine how a particular campaign is influencing other campaigns within AdRoll?
1 Comment
VC
Hi Nicole! The best and easiest way to track this would be through AdRoll's Advanced Tracking tool. This would allow you to track conversions and where new...Read more
What is your favorite feature of Smartly? How are you utilizing it to drop your CPA?
1 Comment
AM
I think the dinamyc ads through image templates are a powerful feature but requires a lot of work.
If you want something quick, I suggest you to try these...Read more
Would you add the option of creating reach and frequency campaigns?
1 Comment
AM
I think it is not available since Smartly is focus on performance.
R&F campaigns reserves inventory paying a fixed CPM but I guess you can create this kind...Read more
what is the best use-case of smartly you have seen in the industry?
1 Comment
JC
There are so many great use cases of our platform that it is hard to pick just one as the best! But being able to customize, personalize, and localize...Read more
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