Link copied to clipboard # AdRoll vs Smartly Comparison - What are their main differences? Share [ Export ](/compare/adroll/smartly/export.csv) AdRollSmartly[+ Add Product](#) Reviews **AdRoll** [ 4.1/5(787) ](https://www.g2.com/products/adroll/reviews#reviews) **Smartly** [ 4.4/5(475) ](https://www.g2.com/products/smartly/reviews#reviews) Pricing **AdRoll** Free Trial **Pay As You Go** · Ads **Smartly** **% Fee** of Media Spend · Self-Serve + Support **Pricing Insights** from reviews Time to Implement **AdRoll** 1 monthFaster Based on 29 responses **Smartly** 2 months Based on 27 responses Return on Investment **AdRoll** 10 months2 months sooner Based on 23 responses **Smartly** 12 months Based on 18 responses Perceived Cost **AdRoll** $$$$$ **Smartly** $$$$$ Average Discount **AdRoll** 9%2% more **Smartly** 7% ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll") ![Smartly](https://images.g2crowd.com/uploads/product/hd_favicon/536bf34adcc5258ca89ee125f2757e74/smartly.svg "Smartly") G2 offers free advice on this comparison. Chat with an expert How do we contact you? ![](/assets/advisor_router/text_message-df41c2977e57ce19bdccb768c56510d9fa9182b581f7903660ca57fd8634bf09.svg)Text Message ![](/assets/advisor_router/phone_call-c9171db19e0526ecaea5fcbe1122f2ba459d8ab314c830a23440e5a1a536d62f.svg)Phone Call Who do you want to talk with? ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg)AI Agent ![](/assets/advisor_router/human-26a980d7eed0089d422337af1b2588329a59f3fec5a0eff6d1b43312553d4c7b.svg)Human Pros & Cons **AdRoll** [ Ease of Use (107) ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1692376&qs=pros-and-cons#reviews)[ Ad Management (67) ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693768&qs=pros-and-cons#reviews)[ Limited Features (25) ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693531&qs=pros-and-cons#reviews)[ Campaign Management (22) ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1690887&qs=pros-and-cons#reviews) **Smartly** Not enough data Integrations **AdRoll** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_114405f4f2fbda83a0d553e1a3beeb2d/agencyanalytics.jpg "Product Avatar Image") AgencyAnalytics ](https://www.g2.com/products/agencyanalytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db434be13c28576de3cfa55b374e850c/dashthis%282%29.png "Product Avatar Image") DashThis ](https://www.g2.com/products/dashthis/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_aeae116c52945fdecd7ed16d621cb315/data-studio.png "Product Avatar Image") Data Studio ](https://www.g2.com/products/data-studio/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f8d56b3efb9b8d309801a2c365c8684a/funnel.png "Product Avatar Image") Funnel ](https://www.g2.com/products/funnel/reviews)[ View all ](https://www.g2.com/products/adroll/integrations) **Smartly** Not enough data Screenshots **AdRoll** ![AdRoll screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/139842/CROSS-CHANNEL.png) **Smartly** ![Smartly screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1416155/Homepage.png) Ratings Meets Requirements **AdRoll** 8.2 8.2641 **Smartly** 8.6 8.6386 Ease of Use **AdRoll** 8.3 8.3646 **Smartly** 8.3 8.3388 Ease of Setup **AdRoll** 8.3 8.3429 **Smartly** 8.3 8.3179 Ease of Admin **AdRoll** 8.2 8.2350 **Smartly** 8.3 8.3179 Quality of Support **AdRoll** 8.0 8.0609 **Smartly** 9.3 9.3381 Has the product been a good partner in doing business? **AdRoll** 8.1 8.1349 **Smartly** 9.0 9.0177 Product Direction (% positive) **AdRoll** 7.2 7.2625 **Smartly** 8.6 8.6382 Features Video Advertising[Hide 53 FeaturesShow 53 Features](javascript:void(0);) 7.5 526 8.6 361 Platform Interoperability Close Ecosystem API 6.4 13 8.8(won by 2.4) 20 (There is a greater than 0.5 difference between this product's rating and its competitors) Video Functionality Video Functionality 8.1 16 8.4(won by 0.3) 69 Agentic AI - Video Advertising Autonomous Task Execution 5.6(won by default) 6 Not enough data Multi-step Planning 5.6(won by default) 6 Not enough data Cross-system Integration 5.8(won by default) 6 Not enough data Adaptive Learning 5.8(won by default) 6 Not enough data Proactive Assistance 5.8(won by default) 6 Not enough data Decision Making 5.6(won by default) 6 Not enough data Campaign Management Campaign Dashboard 8.0 451 8.2(won by 0.2) 320 Campaign Optimization 7.6 434 8.5(won by 0.9) 317 (There is a greater than 0.5 difference between this product's rating and its competitors) Bulk Editing 7.0 376 7.8(won by 0.8) 285 (There is a greater than 0.5 difference between this product's rating and its competitors) Batch Uploading 7.7(tied score) 372 7.7(tied score) 238 Brand Safety 7.9 359 8.2(won by 0.3) 204 Fraud Protection 7.7 315 8.0(won by 0.3) 161 Frequency Capping 7.6 364 8.0(won by 0.4) 210 Budget Pacing 8.1 403 8.2(won by 0.1) 272 Creative Optimization 7.5 383 8.5(won by 1.0) 296 (There is a greater than 0.5 difference between this product's rating and its competitors) Rich Media Capabilties 7.5 335 8.3(won by 0.8) 193 (There is a greater than 0.5 difference between this product's rating and its competitors) In-App Ads 7.7 213 7.9(won by 0.2) 141 Mobile Rich Media Capabilities 7.8 211 8.2(won by 0.4) 151 Reach 8.2(won by default) 442 Feature Not Available Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 7.8 424 8.9(won by 1.1) 312 (There is a greater than 0.5 difference between this product's rating and its competitors) Retargeting 8.7 463 8.9(won by 0.2) 293 Geo-Targeting 8.0 376 8.9(won by 0.9) 287 (There is a greater than 0.5 difference between this product's rating and its competitors) Contextual Targeting 7.7(won by default) 342 Feature Not Available Audience Targeting Not enough data Not enough data Platform API / Integrations 7.7 295 8.4(won by 0.7) 221 (There is a greater than 0.5 difference between this product's rating and its competitors) Custom Reports 7.2 344 8.4(won by 1.2) 273 (There is a greater than 0.5 difference between this product's rating and its competitors) User, Role, and Access Management 8.1 373 8.4(won by 0.3) 291 Performance and Reliability 8.1 414 8.3(won by 0.2) 310 Enterprise Scalability 7.8 315 8.5(won by 0.7) 260 (There is a greater than 0.5 difference between this product's rating and its competitors) Customization 7.4 332 8.3(won by 0.9) 278 (There is a greater than 0.5 difference between this product's rating and its competitors) Workflow Capability 7.5 322 8.4(won by 0.9) 258 (There is a greater than 0.5 difference between this product's rating and its competitors) Internationalization 7.8 269 8.6(won by 0.8) 222 (There is a greater than 0.5 difference between this product's rating and its competitors) Notifications 7.6 334 8.2(won by 0.6) 273 (There is a greater than 0.5 difference between this product's rating and its competitors) Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Social Media Advertising[Hide 53 FeaturesShow 53 Features](javascript:void(0);) 7.6 528 8.3 368 Platform Interoperability Close Ecosystem API 7.9 34 8.2(won by 0.3) 27 Agentic AI - Social Media Advertising Autonomous Task Execution 6.4(won by default) 6 Not enough data Multi-step Planning 6.1(won by default) 6 Not enough data Cross-system Integration 7.9(won by default) 7 Not enough data Adaptive Learning 6.7(won by default) 6 Not enough data Proactive Assistance 6.4(won by default) 6 Not enough data Decision Making 6.1(won by default) 6 Not enough data Social Functionality Social Functionality 8.1 222 8.7(won by 0.6) 286 (There is a greater than 0.5 difference between this product's rating and its competitors) Campaign Management Campaign Dashboard 8.0 451 8.2(won by 0.2) 320 Campaign Optimization 7.6 434 8.5(won by 0.9) 317 (There is a greater than 0.5 difference between this product's rating and its competitors) Bulk Editing 7.0 376 7.8(won by 0.8) 285 (There is a greater than 0.5 difference between this product's rating and its competitors) Batch Uploading 7.7(tied score) 372 7.7(tied score) 238 Brand Safety 7.9 359 8.2(won by 0.3) 204 Fraud Protection 7.7 315 8.0(won by 0.3) 161 Frequency Capping 7.6 364 8.0(won by 0.4) 210 Budget Pacing 8.1 403 8.2(won by 0.1) 272 Creative Optimization 7.5 383 8.5(won by 1.0) 296 (There is a greater than 0.5 difference between this product's rating and its competitors) Rich Media Capabilties 7.5 335 8.3(won by 0.8) 193 (There is a greater than 0.5 difference between this product's rating and its competitors) In-App Ads 7.7 213 7.9(won by 0.2) 141 Mobile Rich Media Capabilities 7.8 211 8.2(won by 0.4) 151 Reach 8.2(won by default) 442 Feature Not Available Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 7.8 424 8.9(won by 1.1) 312 (There is a greater than 0.5 difference between this product's rating and its competitors) Retargeting 8.7 463 8.9(won by 0.2) 293 Geo-Targeting 8.0 376 8.9(won by 0.9) 287 (There is a greater than 0.5 difference between this product's rating and its competitors) Contextual Targeting 7.7(won by default) 342 Feature Not Available Audience Targeting Not enough data Not enough data Platform API / Integrations 7.7 295 8.4(won by 0.7) 221 (There is a greater than 0.5 difference between this product's rating and its competitors) Custom Reports 7.2 344 8.4(won by 1.2) 273 (There is a greater than 0.5 difference between this product's rating and its competitors) User, Role, and Access Management 8.1 373 8.4(won by 0.3) 291 Performance and Reliability 8.1 414 8.3(won by 0.2) 310 Enterprise Scalability 7.8 315 8.5(won by 0.7) 260 (There is a greater than 0.5 difference between this product's rating and its competitors) Customization 7.4 332 8.3(won by 0.9) 278 (There is a greater than 0.5 difference between this product's rating and its competitors) Workflow Capability 7.5 322 8.4(won by 0.9) 258 (There is a greater than 0.5 difference between this product's rating and its competitors) Internationalization 7.8 269 8.6(won by 0.8) 222 (There is a greater than 0.5 difference between this product's rating and its competitors) Notifications 7.6 334 8.2(won by 0.6) 273 (There is a greater than 0.5 difference between this product's rating and its competitors) Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Display Advertising[Hide 87 FeaturesShow 87 Features](javascript:void(0);) 7.7 534 Not enough data Channel Functionality Display Functionality 8.3(won by default) 420 Not enough data Platform Interoperability Close Ecosystem API 7.5(won by default) 82 Not enough data Agentic AI - Display Advertising Autonomous Task Execution 6.9(won by default) 26 Not enough data Multi-step Planning 6.9(won by default) 24 Not enough data Cross-system Integration 7.4(won by default) 24 Not enough data Adaptive Learning 7.3(won by default) 24 Not enough data Proactive Assistance 7.5(won by default) 25 Not enough data Decision Making 7.2(won by default) 24 Not enough data Task Planning Not enough data Not enough data Project Planning Not enough data Not enough data Campaign Management Campaign Dashboard 8.0 451 8.2(won by 0.2) 320 Campaign Optimization 7.6 434 8.5(won by 0.9) 317 (There is a greater than 0.5 difference between this product's rating and its competitors) Bulk Editing 7.0 376 7.8(won by 0.8) 285 (There is a greater than 0.5 difference between this product's rating and its competitors) Batch Uploading 7.7(tied score) 372 7.7(tied score) 238 Brand Safety 7.9 359 8.2(won by 0.3) 204 Fraud Protection 7.7 315 8.0(won by 0.3) 161 Frequency Capping 7.6 364 8.0(won by 0.4) 210 Budget Pacing 8.1 403 8.2(won by 0.1) 272 Creative Optimization 7.5 383 8.5(won by 1.0) 296 (There is a greater than 0.5 difference between this product's rating and its competitors) Rich Media Capabilties 7.5 335 8.3(won by 0.8) 193 (There is a greater than 0.5 difference between this product's rating and its competitors) In-App Ads 7.7 213 7.9(won by 0.2) 141 Mobile Rich Media Capabilities 7.8 211 8.2(won by 0.4) 151 Reach 8.2(won by default) 442 Feature Not Available Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 7.8 424 8.9(won by 1.1) 312 (There is a greater than 0.5 difference between this product's rating and its competitors) Retargeting 8.7 463 8.9(won by 0.2) 293 Geo-Targeting 8.0 376 8.9(won by 0.9) 287 (There is a greater than 0.5 difference between this product's rating and its competitors) Contextual Targeting 7.7(won by default) 342 Feature Not Available Audience Targeting Not enough data Not enough data Platform API / Integrations 7.7 295 8.4(won by 0.7) 221 (There is a greater than 0.5 difference between this product's rating and its competitors) Custom Reports 7.2 344 8.4(won by 1.2) 273 (There is a greater than 0.5 difference between this product's rating and its competitors) User, Role, and Access Management 8.1 373 8.4(won by 0.3) 291 Performance and Reliability 8.1 414 8.3(won by 0.2) 310 Enterprise Scalability 7.8 315 8.5(won by 0.7) 260 (There is a greater than 0.5 difference between this product's rating and its competitors) Customization 7.4 332 8.3(won by 0.9) 278 (There is a greater than 0.5 difference between this product's rating and its competitors) Workflow Capability 7.5 322 8.4(won by 0.9) 258 (There is a greater than 0.5 difference between this product's rating and its competitors) Internationalization 7.8 269 8.6(won by 0.8) 222 (There is a greater than 0.5 difference between this product's rating and its competitors) Notifications 7.6 334 8.2(won by 0.6) 273 (There is a greater than 0.5 difference between this product's rating and its competitors) Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Additional Functionality Campaign Analytics Not enough data Not enough data Generative AI Not enough data Not enough data Dynamic Content Not enough data Not enough data Performance Metrics Not enough data Not enough data Data Visualization Not enough data Not enough data Project Time Tracking Not enough data Not enough data Real-Time Updates Not enough data Not enough data Data Import/Export Not enough data Not enough data Real-Time Data Not enough data Not enough data Cross Channel Attribution Not enough data Not enough data Prioritization Not enough data Not enough data Heatmaps Not enough data Not enough data Customizable Branding Not enough data Not enough data Customizable Templates Not enough data Not enough data Drag & Drop Not enough data Not enough data Monitoring Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Search/Filter Not enough data Not enough data Personalization Not enough data Not enough data Real-Time Reporting Not enough data Not enough data A/B Testing Not enough data Not enough data Reminders Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Activity Tracking Not enough data Not enough data Collaboration Tools Not enough data Not enough data Tagging Not enough data Not enough data AI Copilot Not enough data Not enough data Behavior Analytics Not enough data Not enough data Task Progress Tracking Not enough data Not enough data Commenting/Notes Not enough data Not enough data Task Scheduling Not enough data Not enough data Projections Not enough data Not enough data Creative Management Platforms[Hide 61 FeaturesShow 61 Features](javascript:void(0);) Not enough data 8.5 69 Authoring Tools Ad Templates Not enough data 8.5(won by default) 56 HTML5 Authoring Not enough data 7.8(won by default) 24 Automated Ad Creation Not enough data 8.5(won by default) 55 Lanugage Translation Not enough data 8.2(won by default) 32 Customizable Templates Not enough data Not enough data WYSIWYG Editor Not enough data Not enough data Agentic AI - Creative Management Platforms Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Testing Tools Dynamic Versioning Not enough data 8.7(won by default) 45 A/B Testing Not enough data 8.8(won by default) 55 Publishing Tools Campaign Scheduling Not enough data 8.9(won by default) 55 Demand Side Platform Built-in Not enough data Feature Not Available Demand Side Platform Integration Not enough data Feature Not Available Task Scheduling Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Additional Functionality Task Management Not enough data Not enough data Generative AI Not enough data Not enough data Role-Based Permissions Not enough data Not enough data Activity Tracking Not enough data Not enough data Collaboration Tools Not enough data Not enough data Publishing/Sharing Not enough data Not enough data Customizable Reports Not enough data Not enough data Asset Library Not enough data Not enough data AI Copilot Not enough data Not enough data Customizable Branding Not enough data Not enough data Advertising Management Not enough data Not enough data API Not enough data Not enough data Drag & Drop Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Search/Filter Not enough data Not enough data Resource Management Not enough data Not enough data Secure Data Storage Not enough data Not enough data Tagging Not enough data Not enough data Single Sign On Not enough data Not enough data Document Review Not enough data Not enough data To-Do List Not enough data Not enough data Time Tracking Not enough data Not enough data Deadline Management Not enough data Not enough data Project Management Not enough data Not enough data File Sharing Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Task Progress Tracking Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Content Management Not enough data Not enough data Approval Process Control Not enough data Not enough data Workflow Management Not enough data Not enough data Client Management Not enough data Not enough data @mentions Not enough data Not enough data Activity Dashboard Not enough data Not enough data Configurable Workflow Not enough data Not enough data Status Tracking Not enough data Not enough data Billing & Invoicing Not enough data Not enough data Video Support Not enough data Not enough data Version Control Not enough data Not enough data Project Tracking Not enough data Not enough data Commenting/Notes Not enough data Not enough data Digital Asset Management Not enough data Not enough data Retargeting[Hide 13 FeaturesShow 13 Features](javascript:void(0);) 7.8 246 Not enough data Retargeting A/B Testing 8.2(won by default) 167 Not enough data Audience Segmentation 8.3(won by default) 201 Not enough data Behavioral Targeting 8.0(won by default) 188 Not enough data Reporting & Analytics 8.2(won by default) 215 Not enough data Geo Targeting 8.2(won by default) 195 Not enough data Cross-channel Retargeting 8.3(won by default) 202 Not enough data Personalization 8.2(won by default) 178 Not enough data Agentic AI - Retargeting Autonomous Task Execution 7.6(won by default) 26 Not enough data Multi-step Planning 7.1(won by default) 26 Not enough data Cross-system Integration 7.6(won by default) 25 Not enough data Adaptive Learning 7.2(won by default) 26 Not enough data Proactive Assistance 7.4(won by default) 26 Not enough data Decision Making 7.6(won by default) 26 Not enough data Attribution[Hide 57 FeaturesShow 57 Features](javascript:void(0);) 8.0 42 Not enough data Attribution Modeling Single-Touch Attribution 8.3(won by default) 32 | Verified Not enough data Multi-Touch Attribution 8.4(won by default) 34 | Verified Not enough data Algorithmic Attribution 8.3(won by default) 34 | Verified Not enough data Cross-Device Attribution 8.5(won by default) 34 | Verified Not enough data Offline Attribution 7.1(won by default) 28 | Verified Not enough data Custom Attribution 8.3(won by default) 29 | Verified Not enough data Cross Channel Attribution Not enough data Not enough data Agentic AI - Attribution Autonomous Task Execution 7.9(won by default) 8 Not enough data Cross-system Integration 7.1(won by default) 8 Not enough data Natural Language Interaction 6.9(won by default) 8 Not enough data Proactive Assistance 7.3(won by default) 8 Not enough data Marketing B2B Attribution 8.8(won by default) 27 | Verified Not enough data B2C Attribution 8.5(won by default) 32 | Verified Not enough data Multi-Channel Marketing 8.2(won by default) 35 | Verified Not enough data Third-Party Integrations 7.7(won by default) 31 | Verified Not enough data Social Media Integration Not enough data Not enough data Reporting Dashboards 8.3(won by default) 37 | Verified Not enough data Data Visualizations 8.4(won by default) 37 | Verified Not enough data Custom Reporting 8.0(won by default) 33 | Verified Not enough data Additional Functionality AI/Machine Learning Not enough data Not enough data Multi-Channel Management Not enough data Not enough data Multi-Campaign Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Channel Management Not enough data Not enough data Advertising Management Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Campaign Planning Not enough data Not enough data Customer Activity Tracking Not enough data Not enough data Performance Metrics Not enough data Not enough data Conversion Tracking Not enough data Not enough data API Not enough data Not enough data Data Import/Export Not enough data Not enough data Campaign Management Not enough data Not enough data Generative AI Not enough data Not enough data A/B Testing Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Affiliate Management Not enough data Not enough data Predictive Analytics Not enough data Not enough data Monitoring Not enough data Not enough data AI Copilot Not enough data Not enough data Lead Capture Not enough data Not enough data CRM Not enough data Not enough data Audience Targeting Not enough data Not enough data Attribution Modeling Not enough data Not enough data ROI Tracking Not enough data Not enough data Conversion Rate Optimization Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Lead Management Not enough data Not enough data Campaign Analytics Not enough data Not enough data Visitor Tracking Not enough data Not enough data Customer Segmentation Not enough data Not enough data Customizable Reports Not enough data Not enough data Dashboard Creation Not enough data Not enough data Website Analytics Not enough data Not enough data Engagement Tracking Not enough data Not enough data Lead Qualification Not enough data Not enough data Behavior Tracking Not enough data Not enough data Mobile Advertising[Hide 56 FeaturesShow 56 Features](javascript:void(0);) 7.7 529 Not enough data Platform Interoperability Close Ecosystem API 7.5(won by default) 34 Not enough data Mobile Functionality Mobile Functionality 8.0(won by default) 204 Not enough data Agentic AI - Mobile Advertising Autonomous Task Execution 7.2(won by default) 10 Not enough data Multi-step Planning 7.2(won by default) 10 Not enough data Cross-system Integration 7.2(won by default) 10 Not enough data Adaptive Learning 7.2(won by default) 10 Not enough data Proactive Assistance 7.3(won by default) 10 Not enough data Decision Making 7.2(won by default) 10 Not enough data Campaign Management Campaign Dashboard 8.0 451 8.2(won by 0.2) 320 Campaign Optimization 7.6 434 8.5(won by 0.9) 317 (There is a greater than 0.5 difference between this product's rating and its competitors) Bulk Editing 7.0 376 7.8(won by 0.8) 285 (There is a greater than 0.5 difference between this product's rating and its competitors) Batch Uploading 7.7(tied score) 372 7.7(tied score) 238 Brand Safety 7.9 359 8.2(won by 0.3) 204 Fraud Protection 7.7 315 8.0(won by 0.3) 161 Frequency Capping 7.6 364 8.0(won by 0.4) 210 Budget Pacing 8.1 403 8.2(won by 0.1) 272 Creative Optimization 7.5 383 8.5(won by 1.0) 296 (There is a greater than 0.5 difference between this product's rating and its competitors) Rich Media Capabilties 7.5 335 8.3(won by 0.8) 193 (There is a greater than 0.5 difference between this product's rating and its competitors) In-App Ads 7.7 213 7.9(won by 0.2) 141 Mobile Rich Media Capabilities 7.8 211 8.2(won by 0.4) 151 Reach 8.2(won by default) 442 Feature Not Available Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 7.8 424 8.9(won by 1.1) 312 (There is a greater than 0.5 difference between this product's rating and its competitors) Retargeting 8.7 463 8.9(won by 0.2) 293 Geo-Targeting 8.0 376 8.9(won by 0.9) 287 (There is a greater than 0.5 difference between this product's rating and its competitors) Contextual Targeting 7.7(won by default) 342 Feature Not Available Audience Targeting Not enough data Not enough data Mobile In-App Ads 7.7 213 7.9(won by 0.2) 141 Mobile Rich Media Capabilities 7.8 211 8.2(won by 0.4) 151 Mobile Tracking 7.8(won by default) 169 Not enough data Platform API / Integrations 7.7 295 8.4(won by 0.7) 221 (There is a greater than 0.5 difference between this product's rating and its competitors) Custom Reports 7.2 344 8.4(won by 1.2) 273 (There is a greater than 0.5 difference between this product's rating and its competitors) User, Role, and Access Management 8.1 373 8.4(won by 0.3) 291 Performance and Reliability 8.1 414 8.3(won by 0.2) 310 Enterprise Scalability 7.8 315 8.5(won by 0.7) 260 (There is a greater than 0.5 difference between this product's rating and its competitors) Customization 7.4 332 8.3(won by 0.9) 278 (There is a greater than 0.5 difference between this product's rating and its competitors) Workflow Capability 7.5 322 8.4(won by 0.9) 258 (There is a greater than 0.5 difference between this product's rating and its competitors) Internationalization 7.8 269 8.6(won by 0.8) 222 (There is a greater than 0.5 difference between this product's rating and its competitors) Notifications 7.6 334 8.2(won by 0.6) 273 (There is a greater than 0.5 difference between this product's rating and its competitors) Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Demand Side Platform (DSP)[Hide 63 FeaturesShow 63 Features](javascript:void(0);) 7.9 526 Not enough data Demand Side Platforms Cross Channel Capabilities 7.7(won by default) 5 Not enough data Agentic AI - Demand Side Platform (DSP) Multi-step Planning 8.0(won by default) 5 Not enough data Cross-system Integration 7.3(won by default) 5 Not enough data Adaptive Learning 7.7(won by default) 5 Not enough data Decision Making 7.7(won by default) 5 Not enough data Autonomous Task Execution Not enough data Not enough data Proactive Assistance Not enough data Not enough data Campaign Management Campaign Dashboard 8.0 451 8.2(won by 0.2) 320 Campaign Optimization 7.6 434 8.5(won by 0.9) 317 (There is a greater than 0.5 difference between this product's rating and its competitors) Bulk Editing 7.0 376 7.8(won by 0.8) 285 (There is a greater than 0.5 difference between this product's rating and its competitors) Batch Uploading 7.7(tied score) 372 7.7(tied score) 238 Brand Safety 7.9 359 8.2(won by 0.3) 204 Fraud Protection 7.7 315 8.0(won by 0.3) 161 Frequency Capping 7.6 364 8.0(won by 0.4) 210 Budget Pacing 8.1 403 8.2(won by 0.1) 272 Creative Optimization 7.5 383 8.5(won by 1.0) 296 (There is a greater than 0.5 difference between this product's rating and its competitors) Rich Media Capabilties 7.5 335 8.3(won by 0.8) 193 (There is a greater than 0.5 difference between this product's rating and its competitors) In-App Ads 7.7 213 7.9(won by 0.2) 141 Mobile Rich Media Capabilities 7.8 211 8.2(won by 0.4) 151 Reach 8.2(won by default) 442 Feature Not Available Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 7.8 424 8.9(won by 1.1) 312 (There is a greater than 0.5 difference between this product's rating and its competitors) Retargeting 8.7 463 8.9(won by 0.2) 293 Geo-Targeting 8.0 376 8.9(won by 0.9) 287 (There is a greater than 0.5 difference between this product's rating and its competitors) Contextual Targeting 7.7(won by default) 342 Feature Not Available Audience Targeting Not enough data Not enough data Demand Side Platforms Machine Learning Optimization 8.3(won by default) 5 Not enough data Estimate and Projections 8.3(won by default) 5 Not enough data Cross-Device Capabilities 8.3(won by default) 5 Not enough data AI/Machine Learning Not enough data Not enough data Platform API / Integrations 7.7 295 8.4(won by 0.7) 221 (There is a greater than 0.5 difference between this product's rating and its competitors) Custom Reports 7.2 344 8.4(won by 1.2) 273 (There is a greater than 0.5 difference between this product's rating and its competitors) User, Role, and Access Management 8.1 373 8.4(won by 0.3) 291 Performance and Reliability 8.1 414 8.3(won by 0.2) 310 Enterprise Scalability 7.8 315 8.5(won by 0.7) 260 (There is a greater than 0.5 difference between this product's rating and its competitors) Customization 7.4 332 8.3(won by 0.9) 278 (There is a greater than 0.5 difference between this product's rating and its competitors) Workflow Capability 7.5 322 8.4(won by 0.9) 258 (There is a greater than 0.5 difference between this product's rating and its competitors) Internationalization 7.8 269 8.6(won by 0.8) 222 (There is a greater than 0.5 difference between this product's rating and its competitors) Notifications 7.6 334 8.2(won by 0.6) 273 (There is a greater than 0.5 difference between this product's rating and its competitors) Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Additional Functionality Multi-Channel Marketing Not enough data Not enough data Customer Segmentation Not enough data Not enough data Generative AI Not enough data Not enough data AI Copilot Not enough data Not enough data For Advertising Agencies Not enough data Not enough data Bidding Strategies Not enough data Not enough data ROI Tracking Not enough data Not enough data Connected TV (CTV) Advertising Platforms[Hide 12 FeaturesShow 12 Features](javascript:void(0);) 8.5 9 Not enough data Platform - Connected TV (CTV) Advertising Platforms Personalized Segmentation 8.7(won by default) 9 Not enough data Ad Serving 9.1(won by default) 9 Not enough data Streaming Capabilites 8.7(won by default) 9 Not enough data Performance Analytics 8.9(won by default) 9 Not enough data Campaign Management - Connected TV (CTV) Advertising Platforms Creative Assets 8.5(won by default) 9 Not enough data Campaign Dashboard 8.3(won by default) 9 Not enough data Agentic AI - Connected TV (CTV) Advertising Platforms Autonomous Task Execution 8.3(won by default) 7 Not enough data Multi-step Planning 8.6(won by default) 7 Not enough data Cross-system Integration 8.8(won by default) 7 Not enough data Adaptive Learning 8.8(won by default) 7 Not enough data Proactive Assistance 8.8(won by default) 7 Not enough data Decision Making 7.1(won by default) 7 Not enough data Native Advertising[Hide 6 FeaturesShow 6 Features](javascript:void(0);) 7.2 11 Not enough data Agentic AI - Native Advertising Autonomous Task Execution 7.7(won by default) 11 Not enough data Multi-step Planning 7.3(won by default) 10 Not enough data Cross-system Integration 7.8(won by default) 10 Not enough data Adaptive Learning 7.5(won by default) 10 Not enough data Proactive Assistance 7.2(won by default) 10 Not enough data Decision Making 7.3(won by default) 10 Not enough data Show 2 feature categories with incomplete data Cross-Channel Advertising[Hide 6 FeaturesShow 6 Features](javascript:void(0);) Not enough data Not enough data Agentic AI - Cross-Channel Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Account-Based Execution[Hide 14 FeaturesShow 14 Features](javascript:void(0);) Not enough data Not enough data Marketing Distribution Segmentation Not enough data Not enough data Personalized Messaging Not enough data Not enough data Website Personalization Not enough data Not enough data Email Campaigns Not enough data Not enough data Digital Advertising Not enough data Not enough data Direct Mail Not enough data Not enough data Campaign Planning Strategy Mapping Not enough data Not enough data Prioritized Accounts Not enough data Not enough data Trending Accounts Not enough data Not enough data Sales Activation Not enough data Not enough data Integrations Ad Network Integrations Not enough data Not enough data Buyer Intent Data Integration Not enough data Not enough data Marketing Automation Integration Not enough data Not enough data CRM Integration Not enough data Not enough data User Insights Reviewers' Company Size [![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll")](https://www.g2.com/products/adroll/reviews) AdRoll Small-Business(50 or fewer emp.) 55.8% Mid-Market(51-1000 emp.) 36.2% Enterprise(\> 1000 emp.) 8.1% [![Smartly](https://images.g2crowd.com/uploads/product/hd_favicon/536bf34adcc5258ca89ee125f2757e74/smartly.svg "Smartly")](https://www.g2.com/products/smartly/reviews) Smartly Small-Business(50 or fewer emp.) 19.4% Mid-Market(51-1000 emp.) 50.8% Enterprise(\> 1000 emp.) 29.8% Small-Business (50 or fewer emp.) 55.8% 19.4% Mid-Market (51-1000 emp.) 36.2% 50.8% Enterprise (\> 1000 emp.) 8.1% 29.8% Reviewers' Industry [![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll")](https://www.g2.com/products/adroll/reviews) AdRoll Marketing and Advertising 25.4% Computer Software 7.7% Retail 5.7% Apparel & Fashion 4.3% Information Technology and Services 4.0% Other 52.8% [![Smartly](https://images.g2crowd.com/uploads/product/hd_favicon/536bf34adcc5258ca89ee125f2757e74/smartly.svg "Smartly")](https://www.g2.com/products/smartly/reviews) Smartly Marketing and Advertising 18.0% Retail 13.1% Leisure, Travel & Tourism 8.2% Apparel & Fashion 7.5% Food & Beverages 5.6% Other 47.5% FAQs ## AdRoll vs Smartly FAQs Generated using AI Last updated: August 15, 2026 ### What is the difference between AdRoll vs Smartly? Smartly stands out for higher reviewer satisfaction on support and requirements fit, while AdRoll is more frequently cited for ease of use and retargeting strengths. | [AdRoll](https://www.g2.com/products/adroll/reviews) | [Smartly](https://www.g2.com/products/smartly/reviews) | | --- | --- | | 4.1/5 (787 reviews) | 4.4/5 (475 reviews) | | Small-Business | Mid-Market | | 8.3 | 8.3 | | 8.0 | 9.3 | | Ease of Use (108 all-time mentions) | — | ### How do the pricing models of AdRoll and Smartly compare? Smartly is rated higher for value, with reviewers expressing greater satisfaction with its pricing and cost structure. - **AdRoll:** In recent reviews, several buyers note that AdRoll is budget-friendly and flexible, but some mention that pricing can be high for smaller businesses and that pricing tiers could use more flexibility. - **Smartly:** Reviewers highlight Smartly's value for automating and scaling campaigns, with positive sentiment around its efficiency gains and cost-effectiveness for managing large ad volumes. ### What are the best alternatives to AdRoll and Smartly? According to G2, the top three alternatives to AdRoll and Smartly are Prisma, Criteo Commerce Growth, and Facebook. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [AdRoll](https://www.g2.com/products/adroll/reviews) | 4.1/5 (787) | Small-Business | Budget-friendly, flexible pricing | Ease of Use (108 all-time mentions) | | [Smartly](https://www.g2.com/products/smartly/reviews) | 4.4/5 (475) | Mid-Market | Efficiency gains, cost-effective for scaling | Automation and campaign scaling | | [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) | 4.0/5 (437) | Enterprise | — | — | | [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) | 3.8/5 (242) | Mid-Market | — | — | | [Facebook](https://www.g2.com/products/facebook-for-business/reviews) | 4.2/5 (1457) | Small-Business | — | — | ### Which Cross-Channel Advertising features should I prioritize when comparing AdRoll and Smartly? Buyers should prioritize retargeting, ease of use, campaign management, reporting capabilities, and integrations when comparing AdRoll and Smartly. - **Retargeting:** AdRoll is cited for strong retargeting capabilities (44 all-time mentions for Performance Results, 41 for Results Performance); Smartly is frequently praised for campaign automation and scaling, which supports retargeting at scale. - **Ease of Use:** AdRoll has 108 all-time mentions for ease of use; Smartly matches AdRoll with an 8.3 Ease of Use score. - **Campaign Management:** AdRoll has 67 all-time mentions for campaign management; Smartly is highlighted for automation and bulk campaign creation. - **Reporting Capabilities:** AdRoll has 27 all-time mentions for reporting; Smartly reviewers frequently cite robust reporting and analytics tools. - **Integrations:** AdRoll is cited for integrations with Funnel (33 all-time mentions), Google Ads (25), and Shopify (9); Smartly reviewers highlight integrations with Meta, Google, TikTok, and other social platforms. ### What are the pros and cons of AdRoll vs Smartly? AdRoll's headline strength is ease of use and retargeting, while Smartly excels in automation and campaign scaling. - **AdRoll strengths:** Ease of Use (108 all-time mentions), Ad Management (67), Campaign Management (67), Easy Setup (56), Targeting (50), Audience Targeting (48), Performance Results (44), Reporting Capabilities (27). - **AdRoll trade-offs:** Limited Features (25 all-time mentions), some reviewers note limited optimization and reporting depth, and pricing flexibility concerns for smaller budgets. - **Smartly strengths:** Reviewers highlight automation, campaign scaling, robust reporting, and creative management, with high satisfaction on support (9.3 score) and requirements fit (8.6 score). - **Smartly trade-offs:** Some reviewers mention a learning curve, occasional bugs, and desire for more advanced creative editing and faster feature updates for new ad platforms. ### Is AdRoll or Smartly better for small businesses? AdRoll is the better fit for small businesses, as it is most frequently reviewed by small-business users and praised for ease of use and setup. - **AdRoll:** Largest segment is Small-Business; reviewers consistently cite easy setup, user-friendly interface, and suitability for small teams managing retargeting and cross-channel campaigns. - **Smartly:** Largest segment is Mid-Market; reviewers highlight its strengths for scaling and automation, but note a steeper learning curve and more advanced features suited to larger teams. ### Which Cross-Channel Advertising platform has better integrations? AdRoll is favored for integrations, with more reviewer-cited third-party connections and higher all-time mention counts. - **AdRoll:** Funnel (33 all-time mentions), Google Ads (25), Shopify (9); reviewers highlight the breadth of integrations for campaign management and e-commerce. - **Smartly:** Reviewers mention integrations with Meta, Google, TikTok, and other social platforms, supporting cross-channel automation and reporting. ### How do AdRoll and Smartly compare on customer support? Smartly leads on Quality of Support with a 1.3-point advantage over AdRoll (9.3 vs 8.0). - **AdRoll:** Reviewers describe support as responsive and helpful, with several citing strong account management and onboarding assistance. - **Smartly:** Reviewers consistently praise Smartly's support for being excellent, friendly, and available 24/7, with high satisfaction during onboarding and ongoing campaign management. ### Which is easier to implement, AdRoll or Smartly? AdRoll and Smartly are rated equally on Ease of Setup, both scoring 8.3, indicating parity in implementation experience. - **AdRoll:** Reviewers frequently cite easy and quick setup, with many able to launch campaigns without technical expertise or external help. - **Smartly:** Reviewers highlight frictionless onboarding, straightforward initial setup, and efficient integration with ad platforms, though some note a learning curve for advanced features. ### Which product has better Retargeting? AdRoll is more frequently cited for retargeting, with strong reviewer sentiment and high all-time mention counts for retargeting-related strengths. - **AdRoll:** Retargeting is the most frequently mentioned feature, with 44 all-time mentions for Performance Results and 41 for Results Performance; reviewers consistently highlight retargeting as a core strength. - **Smartly:** Reviewers note strong campaign automation and scaling, which supports retargeting at scale, but do not cite retargeting as frequently as a headline feature. Alternatives **AdRoll Alternatives** ![Criteo Commerce Growth](https://images.g2crowd.com/uploads/product/hd_favicon/9d3656601b81cd3ae82241502504ae3c/criteo-commerce-growth.svg "Criteo Commerce Growth") [ Criteo Commerce Growth ](/products/criteo-commerce-growth/reviews) ![Facebook for Business](https://images.g2crowd.com/uploads/product/hd_favicon/1487565851/facebook-for-business.svg "Facebook for Business") [ Facebook ](/products/facebook-for-business/reviews) ![Basis](https://images.g2crowd.com/uploads/product/hd_favicon/df9d04bdcff3b5a6af4bdf592034ba4c/basis.svg "Basis") [ Basis ](/products/basis/reviews) ![StackAdapt](https://images.g2crowd.com/uploads/product/hd_favicon/5fbf26343205a3da57c3095097400117/stackadapt.svg "StackAdapt") [ StackAdapt ](/products/stackadapt/reviews) **Smartly Alternatives** ![Prisma](https://images.g2crowd.com/uploads/product/hd_favicon/92973751adf94461e603efb90b7988a4/prisma-mediaocean.svg "Prisma") [ Prisma ](/products/prisma-mediaocean/reviews) ![Celtra](https://images.g2crowd.com/uploads/product/hd_favicon/078fe749e6850a6cfa4a332e626a9ff1/celtra.svg "Celtra") [ Celtra ](/products/celtra/reviews) ![Skai](https://images.g2crowd.com/uploads/product/hd_favicon/a84d838c2b413947a518895a94688172/skai.svg "Skai") [ Skai ](/products/skai/reviews) ![AdCreative.ai](https://images.g2crowd.com/uploads/product/hd_favicon/e86e8283a1fa251a2362c2b27b49d6d2/adcreative-ai.svg "AdCreative.ai") [ AdCreative.ai ](/products/adcreative-ai/reviews)