# Top 10 Smartly Alternatives & Competitors
**Average Rating:** 4.4/5
**Total Number of Reviews:** 468
Research alternative solutions to Smartly on G2, with real user reviews on competing tools. Social Media Advertising Software is a widely used technology, and many people are seeking top rated, easily administered software solutions with video functionality, social functionality, and campaign optimization. Other important factors to consider when researching alternatives to Smartly include features. The best overall Smartly alternative is Prisma. Other similar apps like Smartly are Celtra, AdRoll, Skai, and AdCreative.ai. Smartly alternatives can be found in [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising) but may also be in [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) or [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms).


## Best Paid & Free Alternatives to Smartly
  - [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews)
  - [Celtra](https://www.g2.com/products/celtra/reviews)
  - [AdRoll](https://www.g2.com/products/adroll/reviews)
  - [Skai](https://www.g2.com/products/skai/reviews)
  - [AdCreative.ai](https://www.g2.com/products/adcreative-ai/reviews)
  - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews)
  - [ROI Hunter](https://www.g2.com/products/roi-hunter/reviews)
  - [Marin Software](https://www.g2.com/products/marin-software/reviews)
  - [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews)
  - [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews)

## Top 10 Alternatives to Smartly Recently Reviewed By G2 Community
Browse options below. Based on reviewer data, you can see how Smartly stacks up to the competition, check reviews from current & previous users in industries like Marketing and Advertising, Apparel & Fashion, and Transportation/Trucking/Railroad, and find the best product for your business.


  ### 1. [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews)
By Mediaocean
**Average Rating:** 4.0/5
**Total Reviews:** 437
Prisma enables advanced, AI-driven media buying, optimization, and execution. Our platform connects brands, agencies, suppliers, data providers, and ad tech partners within a unified end-to-end workflow across all channels to drive operational efficiency and performance. Independent from day one, we power over 100,000 users around the world with unmatched scale to deliver optimal outcomes. Visit go.prisma.mediaocean.com/ <https:></https:> for more information.


Reviewers say compared to Smartly, Prisma is:
- More expensive
Categories in common with Smartly: [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Video Advertising](https://www.g2.com/categories/video-advertising), [Social Media Advertising](https://www.g2.com/categories/social-media-advertising)

**Compare:** [Smartly vs Prisma](https://www.g2.com/compare/prisma-mediaocean-vs-smartly)
**Compare Prisma with other alternatives:**
- [Prisma vs Celtra](https://www.g2.com/compare/celtra-vs-prisma-mediaocean)
- [Prisma vs AdRoll](https://www.g2.com/compare/adroll-vs-prisma-mediaocean)
- [Prisma vs Skai](https://www.g2.com/compare/prisma-mediaocean-vs-skai)
- [Prisma vs AdCreative.ai](https://www.g2.com/compare/adcreative-ai-vs-prisma-mediaocean)
- [Prisma vs Facebook for Business](https://www.g2.com/compare/facebook-for-business-vs-prisma-mediaocean)
- [Prisma vs ROI Hunter](https://www.g2.com/compare/prisma-mediaocean-vs-roi-hunter)
- [Prisma vs Marin Software](https://www.g2.com/compare/marin-software-vs-prisma-mediaocean)
- [Prisma vs Google Marketing Platform](https://www.g2.com/compare/google-marketing-platform-vs-prisma-mediaocean)
- [Prisma vs Innovid](https://www.g2.com/compare/mediaocean-innovid-vs-prisma-mediaocean)

  ### 2. [Celtra](https://www.g2.com/products/celtra/reviews)
By Celtra
**Average Rating:** 4.4/5
**Total Reviews:** 409
Creative Automation for Marketing and Advertising allows brands and agencies to efficiently scale content production for global toolkits, performance creative, and market-specific campaigns. Creative Automation for Media is a product for publishers and platforms (such as ad networks and DSPs). It allows media owners and operators to create and activate premium and creative-first ad products.


Reviewers say compared to Smartly, Celtra is:
- Slower to reach roi
- More expensive
- Easier to admin
Categories in common with Smartly: [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms), [Video Advertising](https://www.g2.com/categories/video-advertising)

**Compare:** [Smartly vs Celtra](https://www.g2.com/compare/celtra-vs-smartly)
**Compare Celtra with other alternatives:**
- [Celtra vs Prisma](https://www.g2.com/compare/celtra-vs-prisma-mediaocean)
- [Celtra vs AdRoll](https://www.g2.com/compare/adroll-vs-celtra)
- [Celtra vs Skai](https://www.g2.com/compare/celtra-vs-skai)
- [Celtra vs AdCreative.ai](https://www.g2.com/compare/adcreative-ai-vs-celtra)
- [Celtra vs Facebook for Business](https://www.g2.com/compare/celtra-vs-facebook-for-business)
- [Celtra vs ROI Hunter](https://www.g2.com/compare/celtra-vs-roi-hunter)
- [Celtra vs Marin Software](https://www.g2.com/compare/celtra-vs-marin-software)
- [Celtra vs Google Marketing Platform](https://www.g2.com/compare/celtra-vs-google-marketing-platform)
- [Celtra vs Innovid](https://www.g2.com/compare/celtra-vs-mediaocean-innovid)

  ### 3. [AdRoll](https://www.g2.com/products/adroll/reviews)
By NextRoll
**Average Rating:** 4.1/5
**Total Reviews:** 776
Since 2007, AdRoll has been on a mission to help businesses compete online and grow revenue. Ambitious commerce brands use the AdRoll E-commerce Growth Platform to make their display, social and email advertising work together to accelerate business growth. Powered by industry-leading automation and personalization, brands are better able to structure, measure and sync their marketing efforts. Built for performance, our Growth Platform sees 37,000 customers generate more than $246 billion in sales annually.


Categories in common with Smartly: [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Video Advertising](https://www.g2.com/categories/video-advertising), [Social Media Advertising](https://www.g2.com/categories/social-media-advertising)

**Compare:** [Smartly vs AdRoll](https://www.g2.com/compare/adroll-vs-smartly)
**Compare AdRoll with other alternatives:**
- [AdRoll vs Prisma](https://www.g2.com/compare/adroll-vs-prisma-mediaocean)
- [AdRoll vs Celtra](https://www.g2.com/compare/adroll-vs-celtra)
- [AdRoll vs Skai](https://www.g2.com/compare/adroll-vs-skai)
- [AdRoll vs AdCreative.ai](https://www.g2.com/compare/adcreative-ai-vs-adroll)
- [AdRoll vs Facebook for Business](https://www.g2.com/compare/adroll-vs-facebook-for-business)
- [AdRoll vs ROI Hunter](https://www.g2.com/compare/adroll-vs-roi-hunter)
- [AdRoll vs Marin Software](https://www.g2.com/compare/adroll-vs-marin-software)
- [AdRoll vs Google Marketing Platform](https://www.g2.com/compare/adroll-vs-google-marketing-platform)
- [AdRoll vs Innovid](https://www.g2.com/compare/adroll-vs-mediaocean-innovid)

  ### 4. [Skai](https://www.g2.com/products/skai/reviews)
By Skai
**Average Rating:** 4.0/5
**Total Reviews:** 297
Skai is a global software platform for brands and agencies looking to manage, automate, and optimize digital advertising at scale across paid search, paid social, retail media, and apps.


Categories in common with Smartly: [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Social Media Advertising](https://www.g2.com/categories/social-media-advertising)

**Compare:** [Smartly vs Skai](https://www.g2.com/compare/skai-vs-smartly)
**Compare Skai with other alternatives:**
- [Skai vs Prisma](https://www.g2.com/compare/prisma-mediaocean-vs-skai)
- [Skai vs Celtra](https://www.g2.com/compare/celtra-vs-skai)
- [Skai vs AdRoll](https://www.g2.com/compare/adroll-vs-skai)
- [Skai vs AdCreative.ai](https://www.g2.com/compare/adcreative-ai-vs-skai)
- [Skai vs Facebook for Business](https://www.g2.com/compare/facebook-for-business-vs-skai)
- [Skai vs ROI Hunter](https://www.g2.com/compare/roi-hunter-vs-skai)
- [Skai vs Marin Software](https://www.g2.com/compare/marin-software-vs-skai)
- [Skai vs Google Marketing Platform](https://www.g2.com/compare/google-marketing-platform-vs-skai)
- [Skai vs Innovid](https://www.g2.com/compare/mediaocean-innovid-vs-skai)

  ### 5. [AdCreative.ai](https://www.g2.com/products/adcreative-ai/reviews)
By AdCreative.ai
**Average Rating:** 4.3/5
**Total Reviews:** 792
Artificial Intelligence powered ad creative and banner generator for better conversion rates.


Reviewers say compared to Smartly, AdCreative.ai is:
- More usable
- Easier to set up
- Easier to admin
Categories in common with Smartly: [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms), [Social Media Advertising](https://www.g2.com/categories/social-media-advertising)

**Compare:** [Smartly vs AdCreative.ai](https://www.g2.com/compare/adcreative-ai-vs-smartly)
**Compare AdCreative.ai with other alternatives:**
- [AdCreative.ai vs Prisma](https://www.g2.com/compare/adcreative-ai-vs-prisma-mediaocean)
- [AdCreative.ai vs Celtra](https://www.g2.com/compare/adcreative-ai-vs-celtra)
- [AdCreative.ai vs AdRoll](https://www.g2.com/compare/adcreative-ai-vs-adroll)
- [AdCreative.ai vs Skai](https://www.g2.com/compare/adcreative-ai-vs-skai)
- [AdCreative.ai vs Facebook for Business](https://www.g2.com/compare/adcreative-ai-vs-facebook-for-business)
- [AdCreative.ai vs ROI Hunter](https://www.g2.com/compare/adcreative-ai-vs-roi-hunter)
- [AdCreative.ai vs Marin Software](https://www.g2.com/compare/adcreative-ai-vs-marin-software)
- [AdCreative.ai vs Google Marketing Platform](https://www.g2.com/compare/adcreative-ai-vs-google-marketing-platform)
- [AdCreative.ai vs Innovid](https://www.g2.com/compare/adcreative-ai-vs-mediaocean-innovid)

  ### 6. [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews)
By Meta Platforms, Inc
**Average Rating:** 4.2/5
**Total Reviews:** 1,456
Facebook for Business is a comprehensive suite of tools and services designed to help businesses of all sizes establish a strong online presence, engage with their target audience, and drive growth through the Facebook platform. By leveraging Facebook's vast user base, businesses can create customized pages, run targeted advertising campaigns, and utilize various features to showcase their products and services effectively. Key Features and Functionality: - Business Pages: Create and manage dedicated pages to represent your brand, share updates, and interact with customers. - Advertising Tools: Develop and execute targeted ad campaigns using Facebook's advanced targeting options to reach specific demographics and interests. - Facebook Shops: Set up an online storefront directly on Facebook, allowing customers to browse and purchase products without leaving the platform. - Messenger Integration: Communicate with customers in real-time through Facebook Messenger, providing support and building relationships. - Analytics and Insights: Access detailed performance metrics to understand audience behavior and optimize marketing strategies. Primary Value and Solutions: Facebook for Business empowers companies to connect with a global audience, increase brand visibility, and drive sales through a user-friendly platform. It addresses common business challenges such as limited reach, customer engagement, and online sales by providing tools that facilitate targeted marketing, direct communication, and seamless e-commerce integration. By utilizing Facebook for Business, companies can effectively promote their offerings, engage with customers, and achieve their business objectives in a cost-effective manner.


Reviewers say compared to Smartly, Facebook for Business is:
- Easier to admin
- Better at meeting requirements
Categories in common with Smartly: [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms), [Video Advertising](https://www.g2.com/categories/video-advertising), [Social Media Advertising](https://www.g2.com/categories/social-media-advertising)

**Compare:** [Smartly vs Facebook for Business](https://www.g2.com/compare/facebook-for-business-vs-smartly)
**Compare Facebook for Business with other alternatives:**
- [Facebook for Business vs Prisma](https://www.g2.com/compare/facebook-for-business-vs-prisma-mediaocean)
- [Facebook for Business vs Celtra](https://www.g2.com/compare/celtra-vs-facebook-for-business)
- [Facebook for Business vs AdRoll](https://www.g2.com/compare/adroll-vs-facebook-for-business)
- [Facebook for Business vs Skai](https://www.g2.com/compare/facebook-for-business-vs-skai)
- [Facebook for Business vs AdCreative.ai](https://www.g2.com/compare/adcreative-ai-vs-facebook-for-business)
- [Facebook for Business vs ROI Hunter](https://www.g2.com/compare/facebook-for-business-vs-roi-hunter)
- [Facebook for Business vs Marin Software](https://www.g2.com/compare/facebook-for-business-vs-marin-software)
- [Facebook for Business vs Google Marketing Platform](https://www.g2.com/compare/facebook-for-business-vs-google-marketing-platform)
- [Facebook for Business vs Innovid](https://www.g2.com/compare/facebook-for-business-vs-mediaocean-innovid)

  ### 7. [ROI Hunter](https://www.g2.com/products/roi-hunter/reviews)
By ROI Hunter
**Average Rating:** 4.8/5
**Total Reviews:** 205
ROI Hunter is a Product Performance Management (PPM) platform, helping retailers improve their performance by unlocking the full potential of their product data


Reviewers say compared to Smartly, ROI Hunter is:
- Easier to admin
- Better at support
- More usable
Categories in common with Smartly: [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Social Media Advertising](https://www.g2.com/categories/social-media-advertising)

**Compare:** [Smartly vs ROI Hunter](https://www.g2.com/compare/roi-hunter-vs-smartly)
**Compare ROI Hunter with other alternatives:**
- [ROI Hunter vs Prisma](https://www.g2.com/compare/prisma-mediaocean-vs-roi-hunter)
- [ROI Hunter vs Celtra](https://www.g2.com/compare/celtra-vs-roi-hunter)
- [ROI Hunter vs AdRoll](https://www.g2.com/compare/adroll-vs-roi-hunter)
- [ROI Hunter vs Skai](https://www.g2.com/compare/roi-hunter-vs-skai)
- [ROI Hunter vs AdCreative.ai](https://www.g2.com/compare/adcreative-ai-vs-roi-hunter)
- [ROI Hunter vs Facebook for Business](https://www.g2.com/compare/facebook-for-business-vs-roi-hunter)
- [ROI Hunter vs Marin Software](https://www.g2.com/compare/marin-software-vs-roi-hunter)
- [ROI Hunter vs Google Marketing Platform](https://www.g2.com/compare/google-marketing-platform-vs-roi-hunter)
- [ROI Hunter vs Innovid](https://www.g2.com/compare/mediaocean-innovid-vs-roi-hunter)

  ### 8. [Marin Software](https://www.g2.com/products/marin-software/reviews)
By Marin Software
Marin Software provides a unified platform for search, social, and eCommerce advertising.


Categories in common with Smartly: [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Social Media Advertising](https://www.g2.com/categories/social-media-advertising)

**Compare:** [Smartly vs Marin Software](https://www.g2.com/compare/marin-software-vs-smartly)
**Compare Marin Software with other alternatives:**
- [Marin Software vs Prisma](https://www.g2.com/compare/marin-software-vs-prisma-mediaocean)
- [Marin Software vs Celtra](https://www.g2.com/compare/celtra-vs-marin-software)
- [Marin Software vs AdRoll](https://www.g2.com/compare/adroll-vs-marin-software)
- [Marin Software vs Skai](https://www.g2.com/compare/marin-software-vs-skai)
- [Marin Software vs AdCreative.ai](https://www.g2.com/compare/adcreative-ai-vs-marin-software)
- [Marin Software vs Facebook for Business](https://www.g2.com/compare/facebook-for-business-vs-marin-software)
- [Marin Software vs ROI Hunter](https://www.g2.com/compare/marin-software-vs-roi-hunter)
- [Marin Software vs Google Marketing Platform](https://www.g2.com/compare/google-marketing-platform-vs-marin-software)
- [Marin Software vs Innovid](https://www.g2.com/compare/mediaocean-innovid-vs-marin-software)

  ### 9. [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews)
By Google
**Average Rating:** 4.1/5
**Total Reviews:** 300
Google Marketing Platform is an integrated ad-technology platform that enables agencies and advertisers to more effectively create, manage and grow high-impact digital marketing campaigns.


Categories in common with Smartly: [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Video Advertising](https://www.g2.com/categories/video-advertising)

**Compare:** [Smartly vs Google Marketing Platform](https://www.g2.com/compare/google-marketing-platform-vs-smartly)
**Compare Google Marketing Platform with other alternatives:**
- [Google Marketing Platform vs Prisma](https://www.g2.com/compare/google-marketing-platform-vs-prisma-mediaocean)
- [Google Marketing Platform vs Celtra](https://www.g2.com/compare/celtra-vs-google-marketing-platform)
- [Google Marketing Platform vs AdRoll](https://www.g2.com/compare/adroll-vs-google-marketing-platform)
- [Google Marketing Platform vs Skai](https://www.g2.com/compare/google-marketing-platform-vs-skai)
- [Google Marketing Platform vs AdCreative.ai](https://www.g2.com/compare/adcreative-ai-vs-google-marketing-platform)
- [Google Marketing Platform vs Facebook for Business](https://www.g2.com/compare/facebook-for-business-vs-google-marketing-platform)
- [Google Marketing Platform vs ROI Hunter](https://www.g2.com/compare/google-marketing-platform-vs-roi-hunter)
- [Google Marketing Platform vs Marin Software](https://www.g2.com/compare/google-marketing-platform-vs-marin-software)
- [Google Marketing Platform vs Innovid](https://www.g2.com/compare/google-marketing-platform-vs-mediaocean-innovid)

  ### 10. [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews)
By Mediaocean
**Average Rating:** 4.1/5
**Total Reviews:** 375
Innovid is the leading independent ad tech platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences that people love. In 2025, Innovid and Flashtalking merged to create a transparent, scalable alternative to big-tech, walled-garden, and point solutions across CTV, digital, linear, and social channels. As part of Mediaocean, Innovid is tied into the industry’s core ad infrastructure for omnichannel planning, buying, and billing. Visit www.innovid.com to learn more.


Categories in common with Smartly: [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms), [Video Advertising](https://www.g2.com/categories/video-advertising), [Social Media Advertising](https://www.g2.com/categories/social-media-advertising)

**Compare:** [Smartly vs Innovid](https://www.g2.com/compare/mediaocean-innovid-vs-smartly)
**Compare Innovid with other alternatives:**
- [Innovid vs Prisma](https://www.g2.com/compare/mediaocean-innovid-vs-prisma-mediaocean)
- [Innovid vs Celtra](https://www.g2.com/compare/celtra-vs-mediaocean-innovid)
- [Innovid vs AdRoll](https://www.g2.com/compare/adroll-vs-mediaocean-innovid)
- [Innovid vs Skai](https://www.g2.com/compare/mediaocean-innovid-vs-skai)
- [Innovid vs AdCreative.ai](https://www.g2.com/compare/adcreative-ai-vs-mediaocean-innovid)
- [Innovid vs Facebook for Business](https://www.g2.com/compare/facebook-for-business-vs-mediaocean-innovid)
- [Innovid vs ROI Hunter](https://www.g2.com/compare/mediaocean-innovid-vs-roi-hunter)
- [Innovid vs Marin Software](https://www.g2.com/compare/mediaocean-innovid-vs-marin-software)
- [Innovid vs Google Marketing Platform](https://www.g2.com/compare/google-marketing-platform-vs-mediaocean-innovid)


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