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Compare AdRoll and ROI Hunter 
Featured Products
At a Glance
Market Segments
Small-Business (56.2% of reviews)
Enterprise (36.4% of reviews)
Entry-Level Pricing
Pay As You Go
Contact Us
AdRoll
Star Rating
(733)4.0 out of 5
Market Segments
Small-Business (56.2% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansROI Hunter
Star Rating
(205)4.8 out of 5
Market Segments
Enterprise (36.4% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Contact Us
Learn more about ROI HunterSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in customer support, with users highlighting that "Adroll Customer Care tops all companies that provide support to our company." This strong support system is a significant advantage for businesses looking for reliable assistance.
- Users say that ROI Hunter offers a user-friendly dashboard, making it easy to navigate and manage campaigns. One reviewer noted, "The platform is very easy to use, and the implementation process was very easy," which can be a crucial factor for teams needing quick onboarding.
- Reviewers mention that AdRoll's dynamic ad creation tools are particularly impressive, with one user stating, "I like how AdRoll makes dynamic ads very easy to create." This feature can significantly enhance marketing efforts for businesses focused on retargeting.
- According to verified reviews, ROI Hunter shines in its ability to provide insights and optimization capabilities, with users appreciating the control over products and the ability to "optimize and test new things easily." This flexibility can be vital for enterprises looking to refine their advertising strategies.
- G2 reviewers highlight that while AdRoll has a solid reputation for its retargeting capabilities, some users feel it could improve in meeting specific workflow needs, indicating potential configuration challenges that may arise for certain businesses.
- Users report that ROI Hunter's quality of support is exceptional, with many praising the "fast customer support" that helps them discover new features and insights. This level of support can be a game-changer for teams that rely on timely assistance to maximize their advertising efforts.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
ROI Hunter
ROI Hunter Pricing
Contact Us
All-in-one platform for collecting and analysing product performance data, building campaigns, designing campaign creatives (for Meta), launching campaigns on the ad networks, and analysing the results.
- Collect and integrate product performance data
- Analyse individual product performance
- Visualise product performance at scale
Free Trial
AdRoll
Free Trial is available
ROI Hunter
No trial information availableRatings
Meets Requirements
8.2
611
9.0
138
Ease of Use
8.3
616
8.8
141
Ease of Setup
8.3
400
8.5
64
Ease of Admin
8.2
345
8.8
66
Quality of Support
8.0
581
9.8
139
Has the product been a good partner in doing business?
8.1
344
9.4
67
Product Direction (% positive)
7.3
601
9.6
126
Features by Category
Channel Functionality
8.3
408
Not enough data
Platform Interoperability
7.6
81
Not enough data
Agentic AI - Display Advertising
6.8
23
Not enough data
7.1
23
Not enough data
7.4
22
Not enough data
7.5
23
Not enough data
7.6
24
Not enough data
7.2
23
Not enough data
Campaign Management
8.0
445
9.1
83
7.6
433
9.1
82
8.1
437
Feature Not Available
7.0
375
9.1
76
7.7
369
9.0
67
7.9
359
9.5
60
7.7
315
9.4
54
7.7
361
9.0
53
8.1
402
9.2
61
7.5
381
9.3
71
7.5
334
9.1
59
7.7
213
9.0
52
7.8
211
9.0
50
Targeting
7.9
414
9.3
75
8.7
443
9.4
73
8.0
373
9.2
64
7.7
340
9.1
57
Platform
7.7
287
9.0
58
7.2
336
8.9
72
8.1
369
9.1
73
8.1
405
9.1
74
7.8
315
9.2
67
7.5
327
9.2
70
7.5
322
9.2
62
7.8
268
9.2
59
7.6
334
8.7
66
Retargeting
8.2
167
Not enough data
8.3
201
Not enough data
8.1
188
Not enough data
8.2
214
Not enough data
8.2
195
Not enough data
8.3
202
Not enough data
8.2
179
Not enough data
Agentic AI - Retargeting
7.7
27
Not enough data
7.3
27
Not enough data
7.7
26
Not enough data
7.3
27
Not enough data
7.5
27
Not enough data
7.7
27
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.3
29
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
27
|
Verified
Not enough data
8.5
32
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.7
31
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
204
Not enough data
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
445
9.1
83
7.6
433
9.1
82
8.1
437
Feature Not Available
7.0
375
9.1
76
7.7
369
9.0
67
7.9
359
9.5
60
7.7
315
9.4
54
7.7
361
9.0
53
8.1
402
9.2
61
7.5
381
9.3
71
7.5
334
9.1
59
7.7
213
9.0
52
7.8
211
9.0
50
Targeting
7.9
414
9.3
75
8.7
443
9.4
73
8.0
373
9.2
64
7.7
340
9.1
57
Mobile
7.8
169
Not enough data
7.7
213
9.0
52
7.8
211
9.0
50
Platform
7.7
287
9.0
58
7.2
336
8.9
72
8.1
369
9.1
73
8.1
405
9.1
74
7.8
315
9.2
67
7.5
327
9.2
70
7.5
322
9.2
62
7.8
268
9.2
59
7.6
334
8.7
66
Platform Interoperability
6.7
12
Not enough data
Video Functionality
8.1
16
Not enough data
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
445
9.1
83
7.6
433
9.1
82
8.1
437
Feature Not Available
7.0
375
9.1
76
7.7
369
9.0
67
7.9
359
9.5
60
7.7
315
9.4
54
7.7
361
9.0
53
8.1
402
9.2
61
7.5
381
9.3
71
7.5
334
9.1
59
7.7
213
9.0
52
7.8
211
9.0
50
Targeting
7.9
414
9.3
75
8.7
443
9.4
73
8.0
373
9.2
64
7.7
340
9.1
57
Platform
7.7
287
9.0
58
7.2
336
8.9
72
8.1
369
9.1
73
8.1
405
9.1
74
7.8
315
9.2
67
7.5
327
9.2
70
7.5
322
9.2
62
7.8
268
9.2
59
7.6
334
8.7
66
Platform Interoperability
8.0
35
8.5(won by 0.5)
47
Agentic AI - Social Media Advertising
6.7(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
7.9(won by default)
7
Not enough data
7.1(won by default)
7
Not enough data
6.9(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
Social Functionality
8.1
224
9.3(won by 1.2)
70
Campaign Management
8.0
445
9.1(won by 1.1)
83
7.6
433
9.1(won by 1.5)
82
8.1(won by default)
437
Feature Not Available
7.0
375
9.1(won by 2.1)
76
7.7
369
9.0(won by 1.3)
67
7.9
359
9.5(won by 1.6)
60
7.7
315
9.4(won by 1.7)
54
7.7
361
9.0(won by 1.3)
53
8.1
402
9.2(won by 1.1)
61
7.5
381
9.3(won by 1.8)
71
7.5
334
9.1(won by 1.6)
59
7.7
213
9.0(won by 1.3)
52
7.8
211
9.0(won by 1.2)
50
Targeting
7.9
414
9.3(won by 1.4)
75
8.7
443
9.4(won by 0.7)
73
8.0
373
9.2(won by 1.2)
64
7.7
340
9.1(won by 1.4)
57
Platform
7.7
287
9.0(won by 1.3)
58
7.2
336
8.9(won by 1.7)
72
8.1
369
9.1(won by 1.0)
73
8.1
405
9.1(won by 1.0)
74
7.8
315
9.2(won by 1.4)
67
7.5
327
9.2(won by 1.7)
70
7.5
322
9.2(won by 1.7)
62
7.8
268
9.2(won by 1.4)
59
7.6
334
8.7(won by 1.1)
66
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
445
9.1
83
7.6
433
9.1
82
8.1
437
Feature Not Available
7.0
375
9.1
76
7.7
369
9.0
67
7.9
359
9.5
60
7.7
315
9.4
54
7.7
361
9.0
53
8.1
402
9.2
61
7.5
381
9.3
71
7.5
334
9.1
59
7.7
213
9.0
52
7.8
211
9.0
50
Targeting
7.9
414
9.3
75
8.7
443
9.4
73
8.0
373
9.2
64
7.7
340
9.1
57
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
287
9.0
58
7.2
336
8.9
72
8.1
369
9.1
73
8.1
405
9.1
74
7.8
315
9.2
67
7.5
327
9.2
70
7.5
322
9.2
62
7.8
268
9.2
59
7.6
334
8.7
66
Data management - Catalog Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product catalogs - Catalog Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration - Catalog Management
Not enough data
Not enough data
Not enough data
Not enough data
Analytics and Reporting - Catalog Management
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Catalog Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.8
23
Not enough data
9.0
21
Not enough data
9.2
18
Not enough data
9.3
23
Not enough data
8.8
23
Not enough data
8.2
13
Campaign Activity
Not enough data
8.8
23
Not enough data
8.7
25
Not enough data
8.9
19
Not enough data
8.9
18
Not enough data
8.4
17
Not enough data
8.6
17
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Operations
Not enough data
8.6
13
Not enough data
8.6
13
Inventory
Not enough data
9.2
6
Not enough data
10.0
12
Not enough data
9.9
12
Platform
Not enough data
8.9
9
Not enough data
9.2
11
Not enough data
9.3
9
Not enough data
8.8
10
Processing
Not enough data
8.3
10
Not enough data
8.1
8
Not enough data
7.6
7
Categories
Categories
Shared Categories
AdRoll and ROI Hunter are categorized as Cross-Channel Advertising and Social Media Advertising
Unique Categories
AdRoll is categorized as Connected TV (CTV) Advertising Platforms, Retargeting, Attribution, Native Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, and Display Advertising
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ROI Hunter
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.7%
Computer Software
7.5%
Retail
5.8%
Apparel & Fashion
4.3%
Information Technology and Services
4.2%
Other
52.5%
Retail
33.8%
Apparel & Fashion
26.8%
Marketing and Advertising
14.1%
Cosmetics
6.1%
Consumer Goods
3.0%
Other
16.2%
Alternatives
Discussions
If you account got suspended will your campaign keep running?
1 Comment
DB
Hello Shiva! Most likely not. They will stop your ads from running if your account gets suspended...Read more
Non retarketing ads
1 Comment
SH
If you wish to promote your electronic billboards with effective tactics and proven solutions, they can be found at https://wowmedianetwork.com/. Be sure to...Read more
How do I make the most out of Adroll for media?
1 Comment
ES
Hello Ryan!
This is Ewa from AdRoll's Marketing Team.
Great question! We have an amazing Customer Support team, feel free to reach out to us at...Read more
Is it possible to see activity in both the 'Mixed Ads' & another virtual account?
1 Comment
Official Response from ROI Hunter
Hello Radhika,
if the motivation is to move the campaigns under one virtual account, there is actually a nice solution (only for RH users:...Read more
ROI Hunter has no more discussions with answers
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