# AdRoll vs LiveRamp Comparison
---
## AI Generated Summary
- **G2 reviewers report** that AdRoll excels in user experience, particularly highlighting the **ease of setting up retargeting campaigns** and the **clear reporting across multiple channels**. This intuitive interface makes it easier for users to manage their advertising efforts effectively.
- **Users say** that LiveRamp stands out for its robust identity management capabilities, ensuring that only the right individuals receive access to sensitive information. Reviewers appreciate its **strong privacy management features** , which facilitate secure data sharing.
- **Reviewers mention** that AdRoll provides excellent support, with many users noting the helpfulness of the account management team. This support is crucial for businesses looking to enhance their brand awareness and reach potential clients effectively.
- **According to verified reviews** , LiveRamp is recognized for its efficiency in data collaboration, with users praising its ability to maintain a **clean and reliable centralized data structure**. This feature is particularly beneficial for organizations that rely on accurate data for decision-making.
- **G2 reviewers highlight** that AdRoll's platform allows users to easily access recommended display sizes, making it convenient for creative teams to prepare ads. This feature contributes to a smoother workflow and enhances overall campaign effectiveness.
- **Users report** that while LiveRamp is effective in identity resolution, it faces challenges in user-friendliness compared to AdRoll. Some reviewers noted that navigating LiveRamp's features can be less intuitive, which may impact day-to-day usability for some users.



| | AdRoll | LiveRamp | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 776 | 114 | 
| **Largest Market Segment** | Small-Business (56.0% of reviews) | Enterprise (51.0% of reviews) | 
| **Entry Level Price** | Pay As You Go | No pricing available | 

---
## Top Pros & Cons

### AdRoll

Pros:
- Ease of Use (108 reviews)
- Ad Management (67 reviews)

Cons:
- Limited Features (25 reviews)
- Campaign Management (22 reviews)

### LiveRamp

Pros:
- Ease of Use (14 reviews)
- Platform Integration (11 reviews)

Cons:
- Difficult Learning (6 reviews)
- Expensive (6 reviews)

---
## Ratings Comparison
| Rating | AdRoll | LiveRamp | 
|---|---|---|
  | **Meets Requirements** | 8.2 (631 reviews) | 8.4 (63 reviews) | 
  | **Ease of Use** | 8.3 (636 reviews) | 7.9 (62 reviews) | 
  | **Ease of Setup** | 8.3 (419 reviews) | 7.5 (33 reviews) | 
  | **Ease of Admin** | 8.1 (343 reviews) | 7.8 (33 reviews) | 
  | **Quality of Support** | 8.0 (599 reviews) | 8.2 (58 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.1 (342 reviews) | 8.7 (35 reviews) | 
  | **Product Direction (% positive)** | 7.3 (618 reviews) | 7.3 (57 reviews) | 

---
## Pricing

### AdRoll

#### Entry-Level Pricing

Plan: Ads

Price: Pay As You Go

Description: Pay-as-you-go advertising. Managed services with qualifying spend.

Key Features:
- Full-funnel, multi-channel advertising

[Browse all 3 editions](https://www.g2.com/products/adroll/pricing)

#### Free Trial

Yes

### LiveRamp

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.7/10 | 523 |
| **LiveRamp** | N/A | N/A |

#### Channel Functionality

| Feature | AdRoll | LiveRamp | 
|---|---|---|
| **Display Functionality** | 8.3 (419 reviews) | Not enough data | 

#### Platform Interoperability

| Feature | AdRoll | LiveRamp | 
|---|---|---|
| **Close Ecosystem API** | 7.5 (82 reviews) | Not enough data | 

#### Agentic AI - Display Advertising

| Feature | AdRoll | LiveRamp | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (26 reviews) | Not enough data | 
| **Multi-step Planning** | 6.9 (24 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (24 reviews) | Not enough data | 
| **Adaptive Learning** | 7.3 (24 reviews) | Not enough data | 
| **Proactive Assistance** | 7.5 (25 reviews) | Not enough data | 
| **Decision Making** | 7.2 (24 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll | LiveRamp | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (448 reviews) | Not enough data | 
| **Campaign Optimization** | 7.6 (433 reviews) | Not enough data | 
| **Reach** | 8.1 (440 reviews) | Not enough data | 
| **Bulk Editing** | 7.0 (375 reviews) | Not enough data | 
| **Batch Uploading** | 7.7 (371 reviews) | Not enough data | 
| **Brand Safety** | 7.9 (359 reviews) | Not enough data | 
| **Fraud Protection** | 7.7 (315 reviews) | Not enough data | 
| **Frequency Capping** | 7.6 (364 reviews) | Not enough data | 
| **Budget Pacing** | 8.1 (403 reviews) | Not enough data | 
| **Creative Optimization** | 7.5 (381 reviews) | Not enough data | 
| **Rich Media Capabilties** | 7.5 (334 reviews) | Not enough data | 
| **In-App Ads** | 7.7 (213 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | Not enough data | 

#### Targeting

| Feature | AdRoll | LiveRamp | 
|---|---|---|
| **Targeting** | 7.9 (419 reviews) | Not enough data | 
| **Retargeting** | 8.7 (455 reviews) | Not enough data | 
| **Geo-Targeting** | 8.0 (375 reviews) | Not enough data | 
| **Contextual Targeting** | 7.7 (340 reviews) | Not enough data | 

#### Platform

| Feature | AdRoll | LiveRamp | 
|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | Not enough data | 
| **Custom Reports** | 7.2 (342 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.1 (372 reviews) | Not enough data | 
| **Performance and Reliability** | 8.1 (412 reviews) | Not enough data | 
| **Enterprise Scalability** | 7.8 (315 reviews) | Not enough data | 
| **Customization** | 7.4 (331 reviews) | Not enough data | 
| **Workflow Capability** | 7.5 (322 reviews) | Not enough data | 
| **Internationalization** | 7.8 (269 reviews) | Not enough data | 
| **Notifications** | 7.6 (334 reviews) | Not enough data | 

### Retargeting

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.8/10 | 246 |
| **LiveRamp** | N/A | N/A |

#### Retargeting

| Feature | AdRoll | LiveRamp | 
|---|---|---|
| **A/B Testing** | 8.2 (167 reviews) | Not enough data | 
| **Audience Segmentation** | 8.3 (201 reviews) | Not enough data | 
| **Behavioral Targeting** | 8.0 (188 reviews) | Not enough data | 
| **Reporting & Analytics** | 8.2 (215 reviews) | Not enough data | 
| **Geo Targeting** | 8.2 (195 reviews) | Not enough data | 
| **Cross-channel Retargeting** | 8.3 (202 reviews) | Not enough data | 
| **Personalization** | 8.2 (178 reviews) | Not enough data | 

#### Agentic AI - Retargeting

| Feature | AdRoll | LiveRamp | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (26 reviews) | Not enough data | 
| **Multi-step Planning** | 7.1 (26 reviews) | Not enough data | 
| **Cross-system Integration** | 7.6 (25 reviews) | Not enough data | 
| **Adaptive Learning** | 7.2 (26 reviews) | Not enough data | 
| **Proactive Assistance** | 7.4 (26 reviews) | Not enough data | 
| **Decision Making** | 7.6 (26 reviews) | Not enough data | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 8.0/10 | 42 |
| **LiveRamp** | 6.8/10 | 12 |

#### Attribution Modeling

| Feature | AdRoll | LiveRamp | 
|---|---|---|
| **Single-Touch Attribution** | 8.3 (32 reviews) ✓ Verified | 6.3 (8 reviews) | 
| **Multi-Touch Attribution** | 8.4 (34 reviews) ✓ Verified | 6.9 (6 reviews) | 
| **Algorithmic Attribution** | 8.3 (34 reviews) ✓ Verified | Feature Not Available | 
| **Cross-Device Attribution** | 8.5 (34 reviews) ✓ Verified | 6.3 (8 reviews) | 
| **Offline Attribution** | 7.1 (28 reviews) ✓ Verified | Feature Not Available | 
| **Custom Attribution** | 8.3 (29 reviews) ✓ Verified | 5.3 (6 reviews) | 

#### Agentic AI - Attribution

| Feature | AdRoll | LiveRamp | 
|---|---|---|
| **Autonomous Task Execution** | 7.9 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (8 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.9 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (8 reviews) | Not enough data | 

#### Marketing

| Feature | AdRoll | LiveRamp | 
|---|---|---|
| **B2B Attribution** | 8.8 (27 reviews) ✓ Verified | 6.4 (6 reviews) | 
| **B2C Attribution** | 8.5 (32 reviews) ✓ Verified | 6.3 (5 reviews) | 
| **Marketing Channels** | 8.2 (35 reviews) ✓ Verified | 6.9 (7 reviews) | 
| **Integrations** | 7.7 (31 reviews) ✓ Verified | Feature Not Available | 

#### Reporting

| Feature | AdRoll | LiveRamp | 
|---|---|---|
| **Dashboards** | 8.3 (37 reviews) ✓ Verified | 7.4 (9 reviews) | 
| **Data Visualizations** | 8.4 (37 reviews) ✓ Verified | 7.6 (7 reviews) | 
| **Custom Reporting** | 8.0 (33 reviews) ✓ Verified | 7.1 (7 reviews) | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.7/10 | 518 |
| **LiveRamp** | N/A | N/A |

#### Platform Interoperability

| Feature | AdRoll | LiveRamp | 
|---|---|---|
| **Close Ecosystem API** | 7.5 (34 reviews) | Not enough data | 

#### Mobile Functionality

| Feature | AdRoll | LiveRamp | 
|---|---|---|
| **Mobile Functionality** | 8.0 (204 reviews) | Not enough data | 

#### Agentic AI - Mobile Advertising

| Feature | AdRoll | LiveRamp | 
|---|---|---|
| **Autonomous Task Execution** | 7.2 (10 reviews) | Not enough data | 
| **Multi-step Planning** | 7.2 (10 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (10 reviews) | Not enough data | 
| **Adaptive Learning** | 7.2 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (10 reviews) | Not enough data | 
| **Decision Making** | 7.2 (10 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll | LiveRamp | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (448 reviews) | Not enough data | 
| **Campaign Optimization** | 7.6 (433 reviews) | Not enough data | 
| **Reach** | 8.1 (440 reviews) | Not enough data | 
| **Bulk Editing** | 7.0 (375 reviews) | Not enough data | 
| **Batch Uploading** | 7.7 (371 reviews) | Not enough data | 
| **Brand Safety** | 7.9 (359 reviews) | Not enough data | 
| **Fraud Protection** | 7.7 (315 reviews) | Not enough data | 
| **Frequency Capping** | 7.6 (364 reviews) | Not enough data | 
| **Budget Pacing** | 8.1 (403 reviews) | Not enough data | 
| **Creative Optimization** | 7.5 (381 reviews) | Not enough data | 
| **Rich Media Capabilties** | 7.5 (334 reviews) | Not enough data | 
| **In-App Ads** | 7.7 (213 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | Not enough data | 

#### Targeting

| Feature | AdRoll | LiveRamp | 
|---|---|---|
| **Targeting** | 7.9 (419 reviews) | Not enough data | 
| **Retargeting** | 8.7 (455 reviews) | Not enough data | 
| **Geo-Targeting** | 8.0 (375 reviews) | Not enough data | 
| **Contextual Targeting** | 7.7 (340 reviews) | Not enough data | 

#### Mobile

| Feature | AdRoll | LiveRamp | 
|---|---|---|
| **Mobile Tracking** | 7.8 (169 reviews) | Not enough data | 
| **In-App Ads** | 7.7 (213 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | Not enough data | 

#### Platform

| Feature | AdRoll | LiveRamp | 
|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | Not enough data | 
| **Custom Reports** | 7.2 (342 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.1 (372 reviews) | Not enough data | 
| **Performance and Reliability** | 8.1 (412 reviews) | Not enough data | 
| **Enterprise Scalability** | 7.8 (315 reviews) | Not enough data | 
| **Customization** | 7.4 (331 reviews) | Not enough data | 
| **Workflow Capability** | 7.5 (322 reviews) | Not enough data | 
| **Internationalization** | 7.8 (269 reviews) | Not enough data | 
| **Notifications** | 7.6 (334 reviews) | Not enough data | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.5/10 | 515 |
| **LiveRamp** | N/A | N/A |

#### Platform Interoperability

| Feature | AdRoll | LiveRamp | 
|---|---|---|
| **Close Ecosystem API** | 6.4 (13 reviews) | Not enough data | 

#### Video Functionality

| Feature | AdRoll | LiveRamp | 
|---|---|---|
| **Video Functionality** | 8.1 (16 reviews) | Not enough data | 

#### Agentic AI - Video Advertising

| Feature | AdRoll | LiveRamp | 
|---|---|---|
| **Autonomous Task Execution** | 5.6 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 5.6 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 5.8 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 5.8 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 5.8 (6 reviews) | Not enough data | 
| **Decision Making** | 5.6 (6 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll | LiveRamp | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (448 reviews) | Not enough data | 
| **Campaign Optimization** | 7.6 (433 reviews) | Not enough data | 
| **Reach** | 8.1 (440 reviews) | Not enough data | 
| **Bulk Editing** | 7.0 (375 reviews) | Not enough data | 
| **Batch Uploading** | 7.7 (371 reviews) | Not enough data | 
| **Brand Safety** | 7.9 (359 reviews) | Not enough data | 
| **Fraud Protection** | 7.7 (315 reviews) | Not enough data | 
| **Frequency Capping** | 7.6 (364 reviews) | Not enough data | 
| **Budget Pacing** | 8.1 (403 reviews) | Not enough data | 
| **Creative Optimization** | 7.5 (381 reviews) | Not enough data | 
| **Rich Media Capabilties** | 7.5 (334 reviews) | Not enough data | 
| **In-App Ads** | 7.7 (213 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | Not enough data | 

#### Targeting

| Feature | AdRoll | LiveRamp | 
|---|---|---|
| **Targeting** | 7.9 (419 reviews) | Not enough data | 
| **Retargeting** | 8.7 (455 reviews) | Not enough data | 
| **Geo-Targeting** | 8.0 (375 reviews) | Not enough data | 
| **Contextual Targeting** | 7.7 (340 reviews) | Not enough data | 

#### Platform

| Feature | AdRoll | LiveRamp | 
|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | Not enough data | 
| **Custom Reports** | 7.2 (342 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.1 (372 reviews) | Not enough data | 
| **Performance and Reliability** | 8.1 (412 reviews) | Not enough data | 
| **Enterprise Scalability** | 7.8 (315 reviews) | Not enough data | 
| **Customization** | 7.4 (331 reviews) | Not enough data | 
| **Workflow Capability** | 7.5 (322 reviews) | Not enough data | 
| **Internationalization** | 7.8 (269 reviews) | Not enough data | 
| **Notifications** | 7.6 (334 reviews) | Not enough data | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.7/10 | 517 |
| **LiveRamp** | N/A | N/A |

#### Platform Interoperability

| Feature | AdRoll | LiveRamp | 
|---|---|---|
| **Close Ecosystem API** | 7.9 (34 reviews) | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | AdRoll | LiveRamp | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 6.1 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 7.9 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (6 reviews) | Not enough data | 
| **Decision Making** | 6.1 (6 reviews) | Not enough data | 

#### Social Functionality

| Feature | AdRoll | LiveRamp | 
|---|---|---|
| **Social Functionality** | 8.1 (222 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll | LiveRamp | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (448 reviews) | Not enough data | 
| **Campaign Optimization** | 7.6 (433 reviews) | Not enough data | 
| **Reach** | 8.1 (440 reviews) | Not enough data | 
| **Bulk Editing** | 7.0 (375 reviews) | Not enough data | 
| **Batch Uploading** | 7.7 (371 reviews) | Not enough data | 
| **Brand Safety** | 7.9 (359 reviews) | Not enough data | 
| **Fraud Protection** | 7.7 (315 reviews) | Not enough data | 
| **Frequency Capping** | 7.6 (364 reviews) | Not enough data | 
| **Budget Pacing** | 8.1 (403 reviews) | Not enough data | 
| **Creative Optimization** | 7.5 (381 reviews) | Not enough data | 
| **Rich Media Capabilties** | 7.5 (334 reviews) | Not enough data | 
| **In-App Ads** | 7.7 (213 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | Not enough data | 

#### Targeting

| Feature | AdRoll | LiveRamp | 
|---|---|---|
| **Targeting** | 7.9 (419 reviews) | Not enough data | 
| **Retargeting** | 8.7 (455 reviews) | Not enough data | 
| **Geo-Targeting** | 8.0 (375 reviews) | Not enough data | 
| **Contextual Targeting** | 7.7 (340 reviews) | Not enough data | 

#### Platform

| Feature | AdRoll | LiveRamp | 
|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | Not enough data | 
| **Custom Reports** | 7.2 (342 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.1 (372 reviews) | Not enough data | 
| **Performance and Reliability** | 8.1 (412 reviews) | Not enough data | 
| **Enterprise Scalability** | 7.8 (315 reviews) | Not enough data | 
| **Customization** | 7.4 (331 reviews) | Not enough data | 
| **Workflow Capability** | 7.5 (322 reviews) | Not enough data | 
| **Internationalization** | 7.8 (269 reviews) | Not enough data | 
| **Notifications** | 7.6 (334 reviews) | Not enough data | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 8.0/10 | 515 |
| **LiveRamp** | N/A | N/A |

#### Demand Side Platforms

| Feature | AdRoll | LiveRamp | 
|---|---|---|
| **Cross Channel Capabilities ** | 7.7 (5 reviews) | Not enough data | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | AdRoll | LiveRamp | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | 8.0 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (5 reviews) | Not enough data | 
| **Adaptive Learning** | 7.7 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | 7.7 (5 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll | LiveRamp | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (448 reviews) | Not enough data | 
| **Campaign Optimization** | 7.6 (433 reviews) | Not enough data | 
| **Reach** | 8.1 (440 reviews) | Not enough data | 
| **Bulk Editing** | 7.0 (375 reviews) | Not enough data | 
| **Batch Uploading** | 7.7 (371 reviews) | Not enough data | 
| **Brand Safety** | 7.9 (359 reviews) | Not enough data | 
| **Fraud Protection** | 7.7 (315 reviews) | Not enough data | 
| **Frequency Capping** | 7.6 (364 reviews) | Not enough data | 
| **Budget Pacing** | 8.1 (403 reviews) | Not enough data | 
| **Creative Optimization** | 7.5 (381 reviews) | Not enough data | 
| **Rich Media Capabilties** | 7.5 (334 reviews) | Not enough data | 
| **In-App Ads** | 7.7 (213 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | Not enough data | 

#### Targeting

| Feature | AdRoll | LiveRamp | 
|---|---|---|
| **Targeting** | 7.9 (419 reviews) | Not enough data | 
| **Retargeting** | 8.7 (455 reviews) | Not enough data | 
| **Geo-Targeting** | 8.0 (375 reviews) | Not enough data | 
| **Contextual Targeting** | 7.7 (340 reviews) | Not enough data | 

#### Demand Side Platforms

| Feature | AdRoll | LiveRamp | 
|---|---|---|
| **Machine Learning Optimization** | 8.3 (5 reviews) | Not enough data | 
| **Estimate and Projections** | 8.3 (5 reviews) | Not enough data | 
| **Cross-Device Capabilities** | 8.3 (5 reviews) | Not enough data | 

#### Platform

| Feature | AdRoll | LiveRamp | 
|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | Not enough data | 
| **Custom Reports** | 7.2 (342 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.1 (372 reviews) | Not enough data | 
| **Performance and Reliability** | 8.1 (412 reviews) | Not enough data | 
| **Enterprise Scalability** | 7.8 (315 reviews) | Not enough data | 
| **Customization** | 7.4 (331 reviews) | Not enough data | 
| **Workflow Capability** | 7.5 (322 reviews) | Not enough data | 
| **Internationalization** | 7.8 (269 reviews) | Not enough data | 
| **Notifications** | 7.6 (334 reviews) | Not enough data | 

### Data Clean Room

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **LiveRamp** | N/A | N/A |

#### Centralized computation

| Feature | AdRoll | LiveRamp | 
|---|---|---|
| **Centralized Computation** | Not enough data | Not enough data | 

#### Localized computation

| Feature | AdRoll | LiveRamp | 
|---|---|---|
| **Localized computation** | Not enough data | Not enough data | 

### Connected TV (CTV) Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 8.5/10 | 9 |
| **LiveRamp** | N/A | N/A |

#### Platform  - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll | LiveRamp | 
|---|---|---|
| **Personalized Segmentation** | 8.7 (9 reviews) | Not enough data | 
| **Ad Serving ** | 9.1 (9 reviews) | Not enough data | 
| **Streaming Capabilites** | 8.7 (9 reviews) | Not enough data | 
| **Performance Analytics** | 8.9 (9 reviews) | Not enough data | 

#### Campaign Management - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll | LiveRamp | 
|---|---|---|
| **Creative Assets** | 8.5 (9 reviews) | Not enough data | 
| **Campaign Dashboard** | 8.3 (9 reviews) | Not enough data | 

#### Agentic AI - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll | LiveRamp | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (7 reviews) | Not enough data | 
| **Multi-step Planning** | 8.6 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 8.8 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 8.8 (7 reviews) | Not enough data | 
| **Proactive Assistance** | 8.8 (7 reviews) | Not enough data | 
| **Decision Making** | 7.1 (7 reviews) | Not enough data | 

### Identity Resolution

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **LiveRamp** | N/A | N/A |

#### Agentic AI - Firewall Software

| Feature | AdRoll | LiveRamp | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **LiveRamp** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | AdRoll | LiveRamp | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.2/10 | 11 |
| **LiveRamp** | N/A | N/A |

#### Agentic AI - Native Advertising

| Feature | AdRoll | LiveRamp | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (11 reviews) | Not enough data | 
| **Multi-step Planning** | 7.3 (10 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (10 reviews) | Not enough data | 
| **Adaptive Learning** | 7.5 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 7.2 (10 reviews) | Not enough data | 
| **Decision Making** | 7.3 (10 reviews) | Not enough data | 

### Audience Data Providers

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **LiveRamp** | N/A | N/A |

#### Audience Data - Audience Data Providers

| Feature | AdRoll | LiveRamp | 
|---|---|---|
| **Third-Party Data Access** | Not enough data | Not enough data | 
| **Audience Segmentation** | Not enough data | Not enough data | 
| **Audience Insights** | Not enough data | Not enough data | 
| **Custom Audience Creation** | Not enough data | Not enough data | 

#### Activation - Audience Data Providers

| Feature | AdRoll | LiveRamp | 
|---|---|---|
| **Cross-Channel Targeting** | Not enough data | Not enough data | 
| **DSP Integration** | Not enough data | Not enough data | 
| **Data Enrichment** | Not enough data | Not enough data | 
| **Audience Activation** | Not enough data | Not enough data | 

#### AI Capabilities - Audience Data Providers

| Feature | AdRoll | LiveRamp | 
|---|---|---|
| **Predictive Audience Modeling** | Not enough data | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **LiveRamp** | N/A | N/A |

#### Marketing Distribution

| Feature | AdRoll | LiveRamp | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | AdRoll | LiveRamp | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | AdRoll | LiveRamp | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Attribution Software](https://www.g2.com/categories/attribution)

**Unique to AdRoll (9):** [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [Retargeting Software](https://www.g2.com/categories/retargeting), [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising)

**Unique to LiveRamp (3):** [Data Clean Room Software](https://www.g2.com/categories/data-clean-room), [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Audience Data Providers](https://www.g2.com/categories/audience-data-providers)


---
## Reviewer Demographics

### By Company Size

| Segment | AdRoll | LiveRamp | 
|---|---|---|
| **Small-Business** | 56.0% | 18.6% | 
| **Mid-Market** | 35.8% | 30.4% | 
| **Enterprise** | 8.2% | 51.0% | 

### By Industry

#### AdRoll

- **Marketing and Advertising:** 25.4%
- **Computer Software:** 7.4%
- **Retail:** 5.8%
- **Apparel & Fashion:** 4.3%
- **Information Technology and Services:** 4.1%
- **Internet:** 3.6%
- **Financial Services:** 3.5%
- **Health, Wellness and Fitness:** 3.2%
- **Real Estate:** 2.4%
- **Consumer Goods:** 2.0%
- **Other:** 38.3%

#### LiveRamp

- **Marketing and Advertising:** 39.2%
- **Retail:** 7.8%
- **Financial Services:** 6.9%
- **Computer Software:** 5.9%
- **Information Technology and Services:** 3.9%
- **Entertainment:** 2.9%
- **Automotive:** 2.9%
- **Internet:** 2.9%
- **Pharmaceuticals:** 2.9%
- **Online Media:** 2.9%
- **Other:** 21.6%

---
## Alternatives

### Alternatives to AdRoll

- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (242 reviews)
- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1456 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (870 reviews)
- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (176 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)
- [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews)
- [Choozle](https://www.g2.com/products/choozle/reviews) — 4.2/5 stars (211 reviews)
- [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) — 3.7/5 stars (97 reviews)

### Alternatives to LiveRamp

- [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (395 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14704 reviews)
- [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (479 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14812 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1991 reviews)
- [CallRail](https://www.g2.com/products/callrail/reviews) — 4.5/5 stars (1716 reviews)
- [Snowflake](https://www.g2.com/products/snowflake/reviews) — 4.5/5 stars (756 reviews)
- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2231 reviews)
- [Invoca](https://www.g2.com/products/invoca/reviews) — 4.5/5 stars (967 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4628 reviews)

---
## Top Discussions

### AdRoll

- Title: [What is AdRoll used for?](https://www.g2.com/discussions/adroll-what-is-adroll-used-for) — 1 comment
  > **Top comment:** "For retargeting and setting up ads to those already familiar/seen your product but hasn't converted yet."
- Title: [What is AdRoll used for?](https://www.g2.com/discussions/what-is-adroll-used-for) — 1 comment
  > **Top comment:** "retargeting that means someone goes on your website and they do not convert. You can then show ads to those folks through AdRoll."
- Title: [How much does AdRoll cost?](https://www.g2.com/discussions/how-much-does-adroll-cost) — 1 comment
  > **Top comment:** "Too much for their bad service."
- Title: [How does AdRoll make money?](https://www.g2.com/discussions/how-does-adroll-make-money) — 1 comment
  > **Top comment:** "Paid premium subscriptions and fees from media placements. "
- Title: [How would an expert measure success of our campaigns?](https://www.g2.com/discussions/how-would-an-expert-measure-success-of-our-campaigns) — 1 comment
  > **Top comment:** "How can any amount of someone's hard earned money just disappear into thin air without a trace nor explanation? 
I almost believed it when I lost my..."

### LiveRamp

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adroll-vs-liveramp)