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Compare AdRoll and Influ2 
Featured Products
At a Glance
Market Segments
Small-Business (56.3% of reviews)
Mid-Market (64.2% of reviews)
Entry-Level Pricing
Pay As You Go
Contact Us Per Year
AdRoll
Star Rating
(695)4.0 out of 5
Market Segments
Small-Business (56.3% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansInflu2
Star Rating
(153)4.6 out of 5
Market Segments
Mid-Market (64.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Learn more about Influ2Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in customer support, with many users praising their responsive and helpful service. One user noted, "Adroll Customer Care tops all companies that provide support to our company," highlighting the platform's commitment to assisting users effectively.
- Users say that Influ2 stands out for its intuitive setup process, making it easy for new users to get started. A recent reviewer mentioned, "The platform’s intuitive design and user flow made every step feel natural," which is a significant advantage for teams looking to implement account-based marketing quickly.
- Reviewers mention that AdRoll's dynamic ad creation tools are particularly user-friendly, with one user stating, "I like how AdRoll makes dynamic ads very easy to create." This feature is beneficial for businesses that need to produce engaging ads without a steep learning curve.
- According to verified reviews, Influ2's targeting capabilities are highly praised, especially for account-based marketing. Users appreciate the ability to engage directly with decision-makers, with one reviewer noting, "The precision of its targeting capabilities is impressive," which can significantly enhance marketing effectiveness.
- G2 reviewers report that while AdRoll has a solid overall rating, it faces challenges in certain areas like ease of use compared to Influ2. Users have rated AdRoll lower in aspects like admin ease and product direction, indicating room for improvement in user experience.
- Users say that Influ2 provides valuable insights at a granular level, allowing for hyper-personalized marketing strategies. One user highlighted, "I really appreciate Influ2's ability to provide hyper-personalized data at a person level," which is crucial for targeting niche audiences effectively.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Influ2
Custom Price
Contact Us
Per Year
- Our pricing is based on the number of people targeted. Unlike other platforms, we bundle the platform and ad fees together into one flat price.
Free Trial
AdRoll
Free Trial is available
Influ2
No trial information availableRatings
Meets Requirements
8.2
582
9.0
126
Ease of Use
8.3
587
8.9
131
Ease of Setup
8.2
371
8.9
81
Ease of Admin
8.1
336
9.2
54
Quality of Support
8.0
556
9.8
125
Has the product been a good partner in doing business?
8.1
335
9.7
53
Product Direction (% positive)
7.2
572
9.6
126
Features by Category
Channel Functionality
8.2
400
8.7
49
Platform Interoperability
7.5
80
Feature Not Available
Agentic AI - Display Advertising
6.7
22
Not enough data
7.0
22
Not enough data
7.4
21
Not enough data
7.3
22
Not enough data
7.4
22
Not enough data
7.1
22
Not enough data
Campaign Management
8.0
437
8.9
55
7.6
426
Feature Not Available
8.1
429
Feature Not Available
7.0
373
Feature Not Available
7.7
367
8.9
49
7.8
356
9.1
42
7.7
313
8.6
38
7.7
359
8.5
41
8.1
399
8.2
39
7.5
375
Feature Not Available
7.5
331
Feature Not Available
7.7
212
7.6
31
7.8
210
Feature Not Available
Targeting
7.9
406
9.5
55
8.7
428
8.9
47
8.0
372
8.3
38
7.7
338
Feature Not Available
Platform
7.7
284
8.8
44
7.2
333
8.7
47
8.0
368
9.1
51
8.1
404
9.0
52
7.8
314
8.4
43
7.4
325
Feature Not Available
7.5
321
8.4
42
7.8
267
Feature Not Available
7.6
333
9.0
43
Lead Intelligence
Not enough data
Feature Not Available
Not enough data
8.8
11
Not enough data
9.0
10
Lead Management
Not enough data
8.5
10
Not enough data
Feature Not Available
Not enough data
8.8
10
Marketing Campaigns
Not enough data
8.9
9
Not enough data
8.0
10
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
10
Campaign Execution
Not enough data
Feature Not Available
Not enough data
9.1
11
Not enough data
8.0
10
Not enough data
7.1
8
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
8.2
166
Not enough data
8.3
197
Not enough data
8.1
185
Not enough data
8.1
207
Not enough data
8.2
194
Not enough data
8.3
197
Not enough data
8.2
177
Not enough data
Agentic AI - Retargeting
7.6
26
Not enough data
7.2
26
Not enough data
7.6
25
Not enough data
7.2
26
Not enough data
7.4
26
Not enough data
7.6
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
26
|
Verified
Not enough data
8.5
31
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.6
30
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Basics
Not enough data
8.6
69
Platform Data
Not enough data
8.9
75
Not enough data
Feature Not Available
Platform Additional Functionality
Not enough data
8.4
62
Not enough data
9.1
74
Agentic AI - Account-Based Advertising
Not enough data
5.7
12
Not enough data
6.5
12
Not enough data
7.2
12
Not enough data
5.6
12
Not enough data
5.3
12
Not enough data
6.0
13
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
203
Not enough data
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
437
8.9
55
7.6
426
Feature Not Available
8.1
429
Feature Not Available
7.0
373
Feature Not Available
7.7
367
8.9
49
7.8
356
9.1
42
7.7
313
8.6
38
7.7
359
8.5
41
8.1
399
8.2
39
7.5
375
Feature Not Available
7.5
331
Feature Not Available
7.7
212
7.6
31
7.8
210
Feature Not Available
Targeting
7.9
406
9.5
55
8.7
428
8.9
47
8.0
372
8.3
38
7.7
338
Feature Not Available
Mobile
7.8
169
Not enough data
7.7
212
7.6
31
7.8
210
Feature Not Available
Platform
7.7
284
8.8
44
7.2
333
8.7
47
8.0
368
9.1
51
8.1
404
9.0
52
7.8
314
8.4
43
7.4
325
Feature Not Available
7.5
321
8.4
42
7.8
267
Feature Not Available
7.6
333
9.0
43
Platform Interoperability
6.7
12
Not enough data
Video Functionality
7.9
14
Not enough data
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
437
8.9
55
7.6
426
Feature Not Available
8.1
429
Feature Not Available
7.0
373
Feature Not Available
7.7
367
8.9
49
7.8
356
9.1
42
7.7
313
8.6
38
7.7
359
8.5
41
8.1
399
8.2
39
7.5
375
Feature Not Available
7.5
331
Feature Not Available
7.7
212
7.6
31
7.8
210
Feature Not Available
Targeting
7.9
406
9.5
55
8.7
428
8.9
47
8.0
372
8.3
38
7.7
338
Feature Not Available
Platform
7.7
284
8.8
44
7.2
333
8.7
47
8.0
368
9.1
51
8.1
404
9.0
52
7.8
314
8.4
43
7.4
325
Feature Not Available
7.5
321
8.4
42
7.8
267
Feature Not Available
7.6
333
9.0
43
Platform Interoperability
8.0(won by default)
35
Feature Not Available
Agentic AI - Social Media Advertising
6.7(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
7.9(won by default)
7
Not enough data
7.1(won by default)
7
Not enough data
6.9(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
Social Functionality
8.0
221
8.7(won by 0.7)
41
Campaign Management
8.0
437
8.9(won by 0.9)
55
7.6(won by default)
426
Feature Not Available
8.1(won by default)
429
Feature Not Available
7.0(won by default)
373
Feature Not Available
7.7
367
8.9(won by 1.2)
49
7.8
356
9.1(won by 1.3)
42
7.7
313
8.6(won by 0.9)
38
7.7
359
8.5(won by 0.8)
41
8.1
399
8.2(won by 0.1)
39
7.5(won by default)
375
Feature Not Available
7.5(won by default)
331
Feature Not Available
7.7(won by 0.1)
212
7.6
31
7.8(won by default)
210
Feature Not Available
Targeting
7.9
406
9.5(won by 1.6)
55
8.7
428
8.9(won by 0.2)
47
8.0
372
8.3(won by 0.3)
38
7.7(won by default)
338
Feature Not Available
Platform
7.7
284
8.8(won by 1.1)
44
7.2
333
8.7(won by 1.5)
47
8.0
368
9.1(won by 1.1)
51
8.1
404
9.0(won by 0.9)
52
7.8
314
8.4(won by 0.6)
43
7.4(won by default)
325
Feature Not Available
7.5
321
8.4(won by 0.9)
42
7.8(won by default)
267
Feature Not Available
7.6
333
9.0(won by 1.4)
43
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
437
8.9
55
7.6
426
Feature Not Available
8.1
429
Feature Not Available
7.0
373
Feature Not Available
7.7
367
8.9
49
7.8
356
9.1
42
7.7
313
8.6
38
7.7
359
8.5
41
8.1
399
8.2
39
7.5
375
Feature Not Available
7.5
331
Feature Not Available
7.7
212
7.6
31
7.8
210
Feature Not Available
Targeting
7.9
406
9.5
55
8.7
428
8.9
47
8.0
372
8.3
38
7.7
338
Feature Not Available
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
284
8.8
44
7.2
333
8.7
47
8.0
368
9.1
51
8.1
404
9.0
52
7.8
314
8.4
43
7.4
325
Feature Not Available
7.5
321
8.4
42
7.8
267
Feature Not Available
7.6
333
9.0
43
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
9.0
12
Not enough data
9.1
13
Not enough data
8.9
11
Lead Management
Not enough data
9.0
10
Not enough data
Feature Not Available
Not enough data
9.2
10
Marketing Campaigns
Not enough data
8.9
9
Not enough data
9.1
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
9
Data Availability - Marketing Account Intelligence
Not enough data
6.3
5
Data Accuracy - Marketing Account Intelligence
Not enough data
7.7
5
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
Feature Not Available
Not enough data
9.0
33
Not enough data
9.1
32
Lead Management
Not enough data
8.9
32
Not enough data
8.4
29
Not enough data
9.1
31
Marketing Campaigns
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Influ2 are categorized as Social Media Advertising and Display Advertising
Unique Categories
AdRoll is categorized as Connected TV (CTV) Advertising Platforms, Retargeting, Attribution, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, and Mobile Advertising
Influ2 is categorized as Account-Based Analytics, Marketing Account Intelligence, Account Data Management, and Account-Based Advertising
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Influ2
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.6%
Computer Software
7.4%
Retail
5.9%
Apparel & Fashion
4.5%
Information Technology and Services
4.4%
Other
52.3%
Computer Software
36.4%
Information Technology and Services
19.2%
Marketing and Advertising
14.6%
Financial Services
5.3%
Internet
2.6%
Other
21.9%
Alternatives
Discussions
Does anybody knows a good source of AdRoll documentation?
1 Comment
SG
Hi Gransy, good question! Thorough documentation can be a huge help in learning to use a product to its full potential. AdRoll has a Help Center where they...Read more
How do you track attribution, while using a linear strategy
1 Comment
VF
One approach is to leverage multi-touch attribution directly in your marketing automation tools or whatever reporting tool you use.
The way I've done it...Read more
How do I run reports to determine how a particular campaign is influencing other campaigns within AdRoll?
1 Comment
VC
Hi Nicole! The best and easiest way to track this would be through AdRoll's Advanced Tracking tool. This would allow you to track conversions and where new...Read more
Influ2 has no discussions with answers
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