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At a Glance
Market Segments
Small-Business (56.3% of reviews)
Small-Business (43.4% of reviews)
Entry-Level Pricing
Pay As You Go
No pricing available
AdRoll
Star Rating
(692)4.0 out of 5
Market Segments
Small-Business (56.3% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansCisionOne
Star Rating
(1,232)3.9 out of 5
Market Segments
Small-Business (43.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about CisionOneSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that CisionOne excels in "Manage Email Deliverability" with a score of 8.5, indicating that it effectively helps users ensure their emails reach the intended recipients. In contrast, AdRoll's performance in this area is not highlighted, suggesting it may not be as robust in managing deliverability.
- Reviewers mention that AdRoll shines in "Retargeting" with a high score of 8.6, which is crucial for users looking to re-engage potential customers. CisionOne, while offering retargeting features, does not match this level of effectiveness, as indicated by its lower scores in related areas.
- G2 users highlight that CisionOne's "High-Volume Sending" feature scores an impressive 8.3, making it a preferred choice for businesses that need to send large volumes of emails efficiently. AdRoll, however, does not emphasize this capability, which may be a drawback for users with similar needs.
- Users on G2 report that AdRoll's "Integration APIs" receive a stellar score of 9.1, showcasing its strong ability to connect with various platforms and tools. In comparison, CisionOne's integration capabilities are rated lower, which could limit its flexibility for users needing extensive integrations.
- Reviewers mention that CisionOne's "Reporting and Dashboards" feature is well-received, scoring 8.6, which allows users to visualize their data effectively. AdRoll, while also offering reporting features, does not achieve the same level of user satisfaction in this area, indicating a potential gap in user experience.
- Users say that AdRoll's "Campaign Optimization" feature, with a score of 7.5, provides valuable insights for improving ad performance. However, CisionOne's lower score in similar campaign management features suggests it may not offer the same level of optimization tools, which could impact user effectiveness in managing campaigns.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
CisionOne
No pricing availableFree Trial
AdRoll
Free Trial is available
CisionOne
No trial information availableRatings
Meets Requirements
8.2
580
7.8
1,114
Ease of Use
8.3
585
7.6
1,117
Ease of Setup
8.2
369
7.7
444
Ease of Admin
8.1
336
8.0
366
Quality of Support
8.0
554
8.0
993
Has the product been a good partner in doing business?
8.1
335
8.2
383
Product Direction (% positive)
7.2
570
6.9
1,093
Features by Category
Channel Functionality
8.2
400
Not enough data
Platform Interoperability
7.5
80
Not enough data
Agentic AI - Display Advertising
6.7
22
Not enough data
7.0
22
Not enough data
7.4
21
Not enough data
7.3
22
Not enough data
7.4
22
Not enough data
7.1
22
Not enough data
Campaign Management
8.0
436
Not enough data
7.6
426
Not enough data
8.1
429
Not enough data
7.0
373
Not enough data
7.7
367
Not enough data
7.8
356
Not enough data
7.7
313
Not enough data
7.7
359
Not enough data
8.1
399
Not enough data
7.5
375
Not enough data
7.5
331
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
406
Not enough data
8.7
427
Not enough data
8.0
372
Not enough data
7.7
338
Not enough data
Platform
7.7
284
Not enough data
7.2
332
Not enough data
8.0
368
Not enough data
8.1
404
Not enough data
7.8
313
Not enough data
7.4
324
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Social Analytics
Not enough data
7.0(won by default)
48
Not enough data
7.3(won by default)
53
Not enough data
7.4(won by default)
55
Not enough data
Feature Not Available
Not enough data
7.5(won by default)
26
Not enough data
5.0(won by default)
5
Not enough data
4.7(won by default)
5
Reports & Dashboards
Not enough data
7.0(won by default)
51
Not enough data
7.5(won by default)
51
Not enough data
7.4(won by default)
50
Not enough data
Feature Not Available
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
8.2
166
Not enough data
8.3
197
Not enough data
8.1
185
Not enough data
8.1
206
Not enough data
8.2
194
Not enough data
8.2
196
Not enough data
8.2
177
Not enough data
Agentic AI - Retargeting
7.6
26
Not enough data
7.2
26
Not enough data
7.6
25
Not enough data
7.2
26
Not enough data
7.4
26
Not enough data
7.6
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
26
|
Verified
Not enough data
8.5
31
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.6
30
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Contact Management
Not enough data
7.4
22
Not enough data
7.1
21
Not enough data
6.3
20
Not enough data
7.3
22
PR Management
Not enough data
7.1
21
Not enough data
6.5
20
Not enough data
7.1
20
Not enough data
7.8
22
Agentic AI - Regulatory Change Management
Not enough data
6.2
7
Not enough data
5.7
7
Not enough data
5.2
7
Not enough data
6.2
7
Not enough data
5.2
7
Workflow Automation
Not enough data
Feature Not Available
Not enough data
6.5
19
Not enough data
7.5
18
Not enough data
Feature Not Available
Media Channels
Not enough data
6.6
103
Not enough data
7.0
105
Not enough data
7.8
112
Geographic Coverage
Not enough data
7.4
107
Not enough data
7.8
109
Not enough data
7.2
97
Reporting
Not enough data
7.6
109
Not enough data
7.7
102
Not enough data
7.5
104
Not enough data
7.7
105
Agentic AI - Media Monitoring
Not enough data
4.8
38
Not enough data
4.7
37
Not enough data
4.8
38
Not enough data
4.8
38
Not enough data
4.6
38
Generative AI
Not enough data
4.8
48
Not enough data
4.9
47
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
203
Not enough data
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
436
Not enough data
7.6
426
Not enough data
8.1
429
Not enough data
7.0
373
Not enough data
7.7
367
Not enough data
7.8
356
Not enough data
7.7
313
Not enough data
7.7
359
Not enough data
8.1
399
Not enough data
7.5
375
Not enough data
7.5
331
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
406
Not enough data
8.7
427
Not enough data
8.0
372
Not enough data
7.7
338
Not enough data
Mobile
7.8
169
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Platform
7.7
284
Not enough data
7.2
332
Not enough data
8.0
368
Not enough data
8.1
404
Not enough data
7.8
313
Not enough data
7.4
324
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Platform Interoperability
6.7
12
Not enough data
Video Functionality
7.9
14
Not enough data
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
436
Not enough data
7.6
426
Not enough data
8.1
429
Not enough data
7.0
373
Not enough data
7.7
367
Not enough data
7.8
356
Not enough data
7.7
313
Not enough data
7.7
359
Not enough data
8.1
399
Not enough data
7.5
375
Not enough data
7.5
331
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
406
Not enough data
8.7
427
Not enough data
8.0
372
Not enough data
7.7
338
Not enough data
Platform
7.7
284
Not enough data
7.2
332
Not enough data
8.0
368
Not enough data
8.1
404
Not enough data
7.8
313
Not enough data
7.4
324
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Platform Interoperability
8.0
35
Not enough data
Agentic AI - Social Media Advertising
6.7
7
Not enough data
6.7
7
Not enough data
7.9
7
Not enough data
7.1
7
Not enough data
6.9
7
Not enough data
6.7
7
Not enough data
Social Functionality
8.0
221
Not enough data
Campaign Management
8.0
436
Not enough data
7.6
426
Not enough data
8.1
429
Not enough data
7.0
373
Not enough data
7.7
367
Not enough data
7.8
356
Not enough data
7.7
313
Not enough data
7.7
359
Not enough data
8.1
399
Not enough data
7.5
375
Not enough data
7.5
331
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
406
Not enough data
8.7
427
Not enough data
8.0
372
Not enough data
7.7
338
Not enough data
Platform
7.7
284
Not enough data
7.2
332
Not enough data
8.0
368
Not enough data
8.1
404
Not enough data
7.8
313
Not enough data
7.4
324
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Monitoring & Listening
Not enough data
7.0
63
Not enough data
6.7
52
Not enough data
6.8
10
Not enough data
8.2
10
Not enough data
6.3
10
Not enough data
6.0
10
Agentic AI - Social Media Listening Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management & Analysis
Not enough data
5.9
59
Not enough data
6.5
63
Not enough data
7.3
10
Not enough data
6.8
10
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
436
Not enough data
7.6
426
Not enough data
8.1
429
Not enough data
7.0
373
Not enough data
7.7
367
Not enough data
7.8
356
Not enough data
7.7
313
Not enough data
7.7
359
Not enough data
8.1
399
Not enough data
7.5
375
Not enough data
7.5
331
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
406
Not enough data
8.7
427
Not enough data
8.0
372
Not enough data
7.7
338
Not enough data
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
284
Not enough data
7.2
332
Not enough data
8.0
368
Not enough data
8.1
404
Not enough data
7.8
313
Not enough data
7.4
324
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Generative AI
Not enough data
4.7
25
Not enough data
4.7
25
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Database
Not enough data
7.9
314
Not enough data
7.6
244
Not enough data
7.3
212
Outreach
Not enough data
7.7
244
Not enough data
7.1
154
Not enough data
6.4
140
Reporting
Not enough data
7.5
233
Not enough data
Feature Not Available
Not enough data
7.2
186
Agentic AI - Media and Influencer Targeting
Not enough data
4.2
10
Not enough data
4.8
10
Not enough data
4.5
10
Not enough data
5.0
10
Not enough data
4.3
9
User Rights/Roles
Not enough data
Feature Not Available
Not enough data
7.2
162
Categories
Categories
Shared Categories
AdRoll and CisionOne share no categories
Unique Categories
CisionOne is categorized as Media Monitoring, PR CRM, Media and Influencer Targeting, PR Analytics, Social Media Analytics, and Social Media Listening Tools
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
CisionOne
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.7%
Computer Software
7.3%
Retail
5.9%
Apparel & Fashion
4.5%
Information Technology and Services
4.4%
Other
52.3%
Public Relations and Communications
36.7%
Marketing and Advertising
10.3%
Non-Profit Organization Management
4.2%
Higher Education
3.7%
Computer Software
3.0%
Other
42.0%
Alternatives
Discussions
Does anybody knows a good source of AdRoll documentation?
1 Comment
SG
Hi Gransy, good question! Thorough documentation can be a huge help in learning to use a product to its full potential. AdRoll has a Help Center where they...Read more
How do you track attribution, while using a linear strategy
1 Comment
VF
One approach is to leverage multi-touch attribution directly in your marketing automation tools or whatever reporting tool you use.
The way I've done it...Read more
How do I run reports to determine how a particular campaign is influencing other campaigns within AdRoll?
1 Comment
VC
Hi Nicole! The best and easiest way to track this would be through AdRoll's Advanced Tracking tool. This would allow you to track conversions and where new...Read more
Do you think the addition of a checkbox or bulleted list
2 Comments
MK
If you use check boxes, you should give users the ability to check them. If the info is just a list, use bullets. Read more
Languages
1 Comment
Official Response from CisionOne
US English, UK English, Canada English, French, German, Netherlands Dutch, French Canada (Coming
soon)Read more
Cision Help Center/Knowledge Base
1 Comment
Official Response from CisionOne
Visit http://help.cisiontraining.com/cision/ for additional information regarding the platform.Read more
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