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Compare AdRoll and Celtra 
Featured Products
At a Glance
Market Segments
Small-Business (56.2% of reviews)
Mid-Market (43.6% of reviews)
Entry-Level Pricing
Pay As You Go
No pricing available
AdRoll
Star Rating
(695)4.0 out of 5
Market Segments
Small-Business (56.2% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansCeltra
Star Rating
(393)4.4 out of 5
Market Segments
Mid-Market (43.6% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about CeltraSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in user satisfaction, boasting a significantly higher overall score compared to Celtra. Users appreciate the platform's dynamic ad creation capabilities, highlighting the ease of use and the helpful inbuilt ad maker.
- According to verified reviews, AdRoll's customer support is frequently praised, with users stating that "Adroll Customer Care tops all companies that provide support." This level of support seems to be a strong differentiator when compared to Celtra, which has not received recent reviews indicating similar satisfaction.
- Reviewers mention that AdRoll's retargeting capabilities are "top tier," making it a preferred choice for businesses focused on effective audience engagement. In contrast, while Celtra offers a range of creative options, it lacks the same level of acclaim for its retargeting features.
- Users say that both platforms have user-friendly interfaces, but AdRoll's intuitive onboarding process is particularly noted for its quick implementation. This is a crucial factor for small businesses looking to get up and running without extensive training.
- Reviewers highlight that Celtra shines in mobile rich media capabilities, with users appreciating its effective performance on phones and tablets. However, AdRoll's overall functionality and ease of use seem to resonate more with users, especially those in the small business segment.
- According to recent feedback, while Celtra offers great layout and design options, AdRoll's ability to customize ads based on specific needs is a standout feature. Users find this flexibility invaluable, especially when creating targeted campaigns.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Celtra
No pricing availableFree Trial
AdRoll
Free Trial is available
Celtra
No trial information availableRatings
Meets Requirements
8.2
584
8.4
276
Ease of Use
8.3
589
8.3
275
Ease of Setup
8.2
373
8.3
117
Ease of Admin
8.1
336
8.3
115
Quality of Support
8.0
558
8.8
265
Has the product been a good partner in doing business?
8.1
335
8.5
115
Product Direction (% positive)
7.2
574
8.1
266
Features by Category
Channel Functionality
8.2
400
8.6
144
Platform Interoperability
7.5
80
8.1
29
Agentic AI - Display Advertising
6.7
22
Not enough data
7.0
22
Not enough data
7.4
21
Not enough data
7.3
22
Not enough data
7.4
22
Not enough data
7.1
22
Not enough data
Campaign Management
8.0
438
8.4
177
7.6
427
8.0
134
8.1
430
8.4
123
7.0
373
7.9
112
7.7
367
8.1
111
7.8
356
8.1
100
7.7
313
Feature Not Available
7.7
359
8.2
90
8.1
399
Feature Not Available
7.5
376
8.4
136
7.5
331
9.0
170
7.7
212
8.6
115
7.8
210
8.9
157
Targeting
7.9
406
8.7
84
8.7
430
8.5
77
8.0
372
8.4
93
7.7
338
8.5
79
Platform
7.7
284
8.0
92
7.2
333
8.3
132
8.0
368
8.7
149
8.1
404
8.7
161
7.8
314
8.5
118
7.4
325
8.3
143
7.5
321
8.6
147
7.8
267
8.5
117
7.6
333
8.2
104
Authoring Tools
Not enough data
8.8
75
Not enough data
8.3
69
Not enough data
8.6
70
Not enough data
7.9
55
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
8.7
66
Not enough data
8.7
64
Publishing Tools
Not enough data
Feature Not Available
Not enough data
8.6
58
Not enough data
8.8
52
Retargeting
8.2
166
Not enough data
8.3
197
Not enough data
8.1
185
Not enough data
8.1
207
Not enough data
8.2
194
Not enough data
8.3
197
Not enough data
8.2
177
Not enough data
Agentic AI - Retargeting
7.6
26
Not enough data
7.2
26
Not enough data
7.6
25
Not enough data
7.2
26
Not enough data
7.4
26
Not enough data
7.6
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
26
|
Verified
Not enough data
8.5
31
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.6
30
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
7.7
25
Mobile Functionality
8.0
203
8.7
184
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
438
8.4
177
7.6
427
8.0
134
8.1
430
8.4
123
7.0
373
7.9
112
7.7
367
8.1
111
7.8
356
8.1
100
7.7
313
Feature Not Available
7.7
359
8.2
90
8.1
399
Feature Not Available
7.5
376
8.4
136
7.5
331
9.0
170
7.7
212
8.6
115
7.8
210
8.9
157
Targeting
7.9
406
8.7
84
8.7
430
8.5
77
8.0
372
8.4
93
7.7
338
8.5
79
Mobile
7.8
169
8.6
113
7.7
212
8.6
115
7.8
210
8.9
157
Platform
7.7
284
8.0
92
7.2
333
8.3
132
8.0
368
8.7
149
8.1
404
8.7
161
7.8
314
8.5
118
7.4
325
8.3
143
7.5
321
8.6
147
7.8
267
8.5
117
7.6
333
8.2
104
Platform Interoperability
6.7
12
8.2
14
Video Functionality
7.9
14
8.3
46
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
438
8.4
177
7.6
427
8.0
134
8.1
430
8.4
123
7.0
373
7.9
112
7.7
367
8.1
111
7.8
356
8.1
100
7.7
313
Feature Not Available
7.7
359
8.2
90
8.1
399
Feature Not Available
7.5
376
8.4
136
7.5
331
9.0
170
7.7
212
8.6
115
7.8
210
8.9
157
Targeting
7.9
406
8.7
84
8.7
430
8.5
77
8.0
372
8.4
93
7.7
338
8.5
79
Platform
7.7
284
8.0
92
7.2
333
8.3
132
8.0
368
8.7
149
8.1
404
8.7
161
7.8
314
8.5
118
7.4
325
8.3
143
7.5
321
8.6
147
7.8
267
8.5
117
7.6
333
8.2
104
Platform Interoperability
8.0(won by default)
35
Not enough data
Agentic AI - Social Media Advertising
6.7(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
7.9(won by default)
7
Not enough data
7.1(won by default)
7
Not enough data
6.9(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
Social Functionality
8.0(won by default)
221
Not enough data
Campaign Management
8.0
438
8.4(won by 0.4)
177
7.6
427
8.0(won by 0.4)
134
8.1
430
8.4(won by 0.3)
123
7.0
373
7.9(won by 0.9)
112
7.7
367
8.1(won by 0.4)
111
7.8
356
8.1(won by 0.3)
100
7.7(won by default)
313
Feature Not Available
7.7
359
8.2(won by 0.5)
90
8.1(won by default)
399
Feature Not Available
7.5
376
8.4(won by 0.9)
136
7.5
331
9.0(won by 1.5)
170
7.7
212
8.6(won by 0.9)
115
7.8
210
8.9(won by 1.1)
157
Targeting
7.9
406
8.7(won by 0.8)
84
8.7(won by 0.2)
430
8.5
77
8.0
372
8.4(won by 0.4)
93
7.7
338
8.5(won by 0.8)
79
Platform
7.7
284
8.0(won by 0.3)
92
7.2
333
8.3(won by 1.1)
132
8.0
368
8.7(won by 0.7)
149
8.1
404
8.7(won by 0.6)
161
7.8
314
8.5(won by 0.7)
118
7.4
325
8.3(won by 0.9)
143
7.5
321
8.6(won by 1.1)
147
7.8
267
8.5(won by 0.7)
117
7.6
333
8.2(won by 0.6)
104
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
438
8.4
177
7.6
427
8.0
134
8.1
430
8.4
123
7.0
373
7.9
112
7.7
367
8.1
111
7.8
356
8.1
100
7.7
313
Feature Not Available
7.7
359
8.2
90
8.1
399
Feature Not Available
7.5
376
8.4
136
7.5
331
9.0
170
7.7
212
8.6
115
7.8
210
8.9
157
Targeting
7.9
406
8.7
84
8.7
430
8.5
77
8.0
372
8.4
93
7.7
338
8.5
79
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
284
8.0
92
7.2
333
8.3
132
8.0
368
8.7
149
8.1
404
8.7
161
7.8
314
8.5
118
7.4
325
8.3
143
7.5
321
8.6
147
7.8
267
8.5
117
7.6
333
8.2
104
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Celtra are categorized as Cross-Channel Advertising, Video Advertising, Mobile Advertising, and Display Advertising
Unique Categories
AdRoll is categorized as Connected TV (CTV) Advertising Platforms, Retargeting, Attribution, Native Advertising, Demand Side Platform (DSP), and Social Media Advertising
Celtra is categorized as Creative Management Platforms
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Celtra
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.7%
Computer Software
7.4%
Retail
5.9%
Apparel & Fashion
4.5%
Information Technology and Services
4.4%
Other
52.3%
Marketing and Advertising
47.9%
Media Production
5.2%
Publishing
4.9%
Design
4.3%
Online Media
4.0%
Other
33.8%
Alternatives
Discussions
Does anybody knows a good source of AdRoll documentation?
1 Comment
SG
Hi Gransy, good question! Thorough documentation can be a huge help in learning to use a product to its full potential. AdRoll has a Help Center where they...Read more
How do you track attribution, while using a linear strategy
1 Comment
VF
One approach is to leverage multi-touch attribution directly in your marketing automation tools or whatever reporting tool you use.
The way I've done it...Read more
How do I run reports to determine how a particular campaign is influencing other campaigns within AdRoll?
1 Comment
VC
Hi Nicole! The best and easiest way to track this would be through AdRoll's Advanced Tracking tool. This would allow you to track conversions and where new...Read more
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