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Compare Adobe Campaign and Braze 
Featured Products
At a Glance
Market Segments
Small-Business (37.3% of reviews)
Mid-Market (56.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Campaign
Star Rating
(344)4.1 out of 5
Market Segments
Small-Business (37.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe CampaignBraze
Star Rating
(1,483)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in user satisfaction, boasting a significantly higher overall score compared to Adobe Campaign. Users appreciate Braze's ability to execute highly personalized, real-time customer journeys, which is enhanced by its robust segmentation and event-based triggering capabilities.
- According to verified reviews, Adobe Campaign is noted for its strong features in customer retention and lifecycle marketing. Users highlight its comprehensive platform for measuring and analyzing marketing performance, although some find it challenging to configure for specific workflows.
- Reviewers mention that Braze's ease of use and technical capabilities make it a favorite among teams looking for efficiency. The platform's quality documentation and webhook integrations allow users to create complex audience paths seamlessly, which is a significant advantage over Adobe Campaign.
- Users say that Adobe Campaign offers solid integration with Adobe Experience Manager (AEM), which is beneficial for marketers who need to manage content and assets effectively. However, some users feel that the setup process can be cumbersome compared to Braze's more intuitive onboarding experience.
- G2 reviewers highlight that Braze's support quality is consistently rated higher than Adobe Campaign's, with users praising Braze for its responsive customer service and helpful resources. This support is crucial for teams that rely on timely assistance to optimize their marketing strategies.
- According to recent feedback, while Adobe Campaign has strong capabilities in email marketing, such as building and personalizing emails, Braze outperforms it in multi-channel orchestration and push notifications, making it a more versatile choice for modern marketing needs.
Pricing
Entry-Level Pricing
Adobe Campaign
No pricing availableBraze
No pricing availableFree Trial
Adobe Campaign
No trial information availableBraze
Free Trial is available
Ratings
Meets Requirements
8.5
284
8.5
967
Ease of Use
7.4
290
8.3
1,175
Ease of Setup
6.7
105
7.6
654
Ease of Admin
7.3
99
8.5
359
Quality of Support
7.8
274
8.5
917
Has the product been a good partner in doing business?
7.8
98
8.9
367
Product Direction (% positive)
7.7
280
9.2
931
Features by Category
Email Marketing
8.4
160
|
Verified
8.8
566
8.4
155
|
Verified
8.8
536
8.2
154
|
Verified
8.4
538
8.2
149
|
Verified
8.3
449
Online Marketing
8.3
123
|
Verified
6.9
355
8.1
154
|
Verified
8.4
478
8.1
135
|
Verified
8.7
520
7.9
146
|
Verified
8.4
492
8.1
87
|
Verified
7.3
370
Lead Management
8.1
70
|
Verified
7.5
390
8.2
141
|
Verified
7.4
396
8.1
142
|
Verified
8.6
535
7.9
64
|
Verified
6.8
323
8.2
64
|
Verified
7.4
352
8.4
65
|
Verified
7.5
380
8.0
133
|
Verified
Feature Not Available
7.9
124
|
Verified
7.8
382
Campaign Management
8.3
148
|
Verified
Feature Not Available
8.1
130
|
Verified
Feature Not Available
8.1
128
|
Verified
Feature Not Available
8.0
109
|
Verified
Feature Not Available
Social
8.0
77
Feature Not Available
8.4
122
|
Verified
6.7
325
8.4
124
|
Verified
Feature Not Available
8.2
75
|
Verified
Feature Not Available
8.1
113
|
Verified
6.6
329
Reporting & Analytics
8.0
155
|
Verified
7.7
532
8.0
91
|
Verified
Feature Not Available
7.8
73
|
Verified
Feature Not Available
8.1
72
|
Verified
6.6
398
8.2
76
|
Verified
Feature Not Available
Platform
8.2
52
|
Verified
8.3
448
8.1
52
|
Verified
Feature Not Available
8.0
50
|
Verified
8.5
444
8.0
44
|
Verified
7.7
349
8.3
44
|
Verified
7.7
400
8.0
51
|
Verified
8.5
430
8.1
45
|
Verified
Feature Not Available
Agentic AI - Marketing Automation
Not enough data
6.5
39
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Integration
7.9
52
|
Verified
7.9
450
7.6
45
|
Verified
8.1
432
7.1
42
|
Verified
7.9
392
Campaigns
Not enough data
8.6
447
Not enough data
9.0
483
Not enough data
8.6
442
Not enough data
8.8
491
Not enough data
8.9
468
Analytics
Not enough data
8.2
489
Not enough data
7.7
451
Optimization
Not enough data
8.7
471
Not enough data
8.8
481
Not enough data
8.3
392
Not enough data
8.1
390
Agentic AI - Push Notification
Not enough data
6.4
39
Not enough data
6.5
38
Not enough data
6.3
37
Segmentation
Not enough data
8.8
210
Not enough data
8.5
198
Targeting
Not enough data
8.6
192
Not enough data
8.5
177
Triggered Content
Not enough data
7.7
116
Not enough data
9.1
199
Not enough data
9.1
195
Personalized Content
Not enough data
7.4
116
Not enough data
7.1
110
Not enough data
7.0
107
Agentic AI - Personalization Engines
Not enough data
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Templates
Not enough data
7.7
128
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
130
Edit
Not enough data
7.1
124
Not enough data
8.3
128
Not enough data
7.9
127
Logistics
Not enough data
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Generative AI
Not enough data
6.7
85
Not enough data
Feature Not Available
Agentic AI - Email Template Builder
Not enough data
5.5
30
Not enough data
5.5
30
Text Messaging
Not enough data
8.6
67
Not enough data
8.0
66
Not enough data
8.7
67
Not enough data
8.2
64
Not enough data
8.1
63
Not enough data
8.1
65
Not enough data
8.7
66
Not enough data
8.3
66
SMS Platform
Not enough data
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Agentic AI - SMS Marketing
Not enough data
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Platform Basics
8.8
12
|
Verified
8.3
110
8.6
14
|
Verified
8.5
106
Platform Data
8.3
14
|
Verified
7.6
109
8.1
12
|
Verified
7.4
103
8.6
14
|
Verified
7.6
109
8.6
14
|
Verified
7.5
107
Platform Additional Functionality
8.6
12
7.7
105
8.2
13
|
Verified
7.6
104
8.3
12
|
Verified
Feature Not Available
Agentic AI - Customer Journey Analytics
Not enough data
6.5
31
Not enough data
6.6
31
Not enough data
6.7
30
Not enough data
6.6
30
WhatsApp Messaging - WhatsApp Marketing
Not enough data
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Agentic AI - Personalization
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
8.4
18
|
Verified
7.5
384
8.4
20
|
Verified
7.7
473
|
Verified
8.2
17
|
Verified
7.0
342
|
Verified
8.1
18
|
Verified
6.9
370
|
Verified
Campaigns
8.6
19
7.5
329
|
Verified
8.8
19
|
Verified
9.0
464
|
Verified
8.6
18
|
Verified
7.6
311
9.0
16
|
Verified
6.6
232
8.3
18
|
Verified
8.9
443
|
Verified
8.6
17
|
Verified
8.7
459
|
Verified
Engagement
8.1
17
|
Verified
7.4
266
Platform
8.4
20
|
Verified
8.3
390
8.6
20
|
Verified
8.2
365
|
Verified
8.4
19
|
Verified
7.9
322
Agentic AI - Mobile Marketing
Not enough data
6.5
40
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Marketing Operations
7.8
23
|
Verified
Not enough data
8.4
25
|
Verified
Not enough data
8.3
25
|
Verified
Not enough data
8.1
24
|
Verified
Not enough data
8.1
12
Not enough data
8.8
11
|
Verified
Not enough data
Campaign Activity
8.3
25
|
Verified
Not enough data
8.6
25
|
Verified
Not enough data
8.5
24
|
Verified
Not enough data
8.5
25
|
Verified
Not enough data
8.7
24
|
Verified
Not enough data
8.5
11
|
Verified
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Campaign and Braze are categorized as Mobile Marketing, Marketing Automation, and Customer Journey Analytics
Unique Categories
Adobe Campaign is categorized as Marketing Analytics
Braze is categorized as Email Template Builder, Personalization, Personalization Engines, Push Notification, SMS Marketing, WhatsApp Marketing, and RCS Business Messaging
Reviews
Reviewers' Company Size
Adobe Campaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.2%
Information Technology and Services
5.8%
Financial Services
4.6%
Computer Software
4.0%
Retail
3.4%
Other
66.1%
Financial Services
12.0%
Marketing and Advertising
7.3%
Information Technology and Services
6.3%
Health, Wellness and Fitness
6.2%
Food & Beverages
5.7%
Other
62.6%
Alternatives
Discussions
Hardware & Software Requirements for Adobe Campaign?
1 Comment
TC
Windows 10 is needed to run and you can use phones, tablets, and computers.Read more
What is Adobe campaign tool?
1 Comment
SP
Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time...Read more
What is Adobe Campaign standard?
1 Comment
SP
Adobe Campaign Standard or ACS is the Web Version of Adobe Classic or ACCRead more
Reporting gaps and clunky dashboards are turning campaign reviews into manual spreadsheet work
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">You might find it easier to build a few reusable “Dashboard Builder” views for each region or KPI set instead of...Read more
How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring...Read more
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